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A progress in technologies, the increasing expansion and use of digital environments lead to remarkable shifts of business activities. These transformations not only impact business but also affect consumers’ attitudes, beliefs, and practices. Thus, Frederic Nimmermann sheds light on consumer behavior in central subareas in digital environments such as advertising. Six essays address specific phenomena in these central subareas for a more profound understanding of consumers and their related behavior. Both academia and practitioners profit from the results and implications of this study. About the Author: Frederic Nimmermann works as a research assistant at the Chair of Marketing and Retailing at the University of Siegen. His research focuses on consumer behavior in digital environments.
Book Synopsis Congruency, Expectations and Consumer Behavior in Digital Environments by : Frederic Nimmermann
Download or read book Congruency, Expectations and Consumer Behavior in Digital Environments written by Frederic Nimmermann and published by Springer Nature. This book was released on 2019-10-23 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: A progress in technologies, the increasing expansion and use of digital environments lead to remarkable shifts of business activities. These transformations not only impact business but also affect consumers’ attitudes, beliefs, and practices. Thus, Frederic Nimmermann sheds light on consumer behavior in central subareas in digital environments such as advertising. Six essays address specific phenomena in these central subareas for a more profound understanding of consumers and their related behavior. Both academia and practitioners profit from the results and implications of this study. About the Author: Frederic Nimmermann works as a research assistant at the Chair of Marketing and Retailing at the University of Siegen. His research focuses on consumer behavior in digital environments.
This proceedings book is the fourth edition of a series of works which features emergent research trends and recent innovations related to smart city presented at the 5th International Conference on Smart City Applications SCA20 held in Safranbolu, Turkey. This book is composed of peer-reviewed chapters written by leading international scholars in the field of smart cities from around the world. This book covers all the smart city topics including Smart Citizenship, Smart Education, Smart Mobility, Smart Healthcare, Smart Mobility, Smart Security, Smart Earth Environment & Agriculture, Smart Economy, Smart Factory and Smart Recognition Systems. This book contains a special section intended for Covid-19 pandemic researches. This book edition is an invaluable resource for courses in computer science, electrical engineering and urban sciences for sustainable development.
Book Synopsis Innovations in Smart Cities Applications Volume 4 by : Mohamed Ben Ahmed
Download or read book Innovations in Smart Cities Applications Volume 4 written by Mohamed Ben Ahmed and published by Springer Nature. This book was released on 2021-02-12 with total page 1530 pages. Available in PDF, EPUB and Kindle. Book excerpt: This proceedings book is the fourth edition of a series of works which features emergent research trends and recent innovations related to smart city presented at the 5th International Conference on Smart City Applications SCA20 held in Safranbolu, Turkey. This book is composed of peer-reviewed chapters written by leading international scholars in the field of smart cities from around the world. This book covers all the smart city topics including Smart Citizenship, Smart Education, Smart Mobility, Smart Healthcare, Smart Mobility, Smart Security, Smart Earth Environment & Agriculture, Smart Economy, Smart Factory and Smart Recognition Systems. This book contains a special section intended for Covid-19 pandemic researches. This book edition is an invaluable resource for courses in computer science, electrical engineering and urban sciences for sustainable development.
Event marketing is a powerful tool of brand communication and used within many different fields. Florian Neus extends the existing scientific literature to events of higher education institutions and events within digital environments. Different aspects of event marketing efforts within these fields are addressed and evaluated. Based on conducted studies and coherent analysis new insights are derived. Furthermore, valuable implications for research and management are presented. About the Author: Florian Neus works as a research assistant at the chair of marketing and retailing at the University of Siegen. His research focusses around higher education marketing and event marketing in digital environments.
Book Synopsis Event Marketing in the Context of Higher Education Marketing and Digital Environments by : Florian Neus
Download or read book Event Marketing in the Context of Higher Education Marketing and Digital Environments written by Florian Neus and published by Springer Nature. This book was released on 2020-02-25 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: Event marketing is a powerful tool of brand communication and used within many different fields. Florian Neus extends the existing scientific literature to events of higher education institutions and events within digital environments. Different aspects of event marketing efforts within these fields are addressed and evaluated. Based on conducted studies and coherent analysis new insights are derived. Furthermore, valuable implications for research and management are presented. About the Author: Florian Neus works as a research assistant at the chair of marketing and retailing at the University of Siegen. His research focusses around higher education marketing and event marketing in digital environments.
Book Synopsis Decoding Digital Consumer Behavior by : Alfonso Pellegrino
Download or read book Decoding Digital Consumer Behavior written by Alfonso Pellegrino and published by Springer Nature. This book was released on with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Katja Wagner investigates consumer behavioral intention and interactions with new technologies and digital channels. Due to the fact that the development, spread and sale of these new technologies and digital channels will have a continuous growth and influence in the following years regarding business activities, it is important to take a deeper look in the areas of artificial intelligence and e-commerce. Not only business is affected from these new shifts, but it also impacts consumers' attitudes, motivation, and practices. So, the evaluation of anthropomorphism and in general, the expectation and motivation of successful acceptance are under review and offer explanations for consumers intentional usage of new technologies. Therefore, six essays address specific phenomena in central subareas of new technologies and digital channels for a more profound understanding of consumers in digital environments. About the author Katja Wagner works as a research assistant at the Chair of Marketing and Retailing at the University of Siegen. Her research focuses on consumer behavior with new technologies and digital channels. .
Book Synopsis Drivers and Barriers of Consumer Behavior Regarding New Technologies and Digital Channels by : Katja Wagner
Download or read book Drivers and Barriers of Consumer Behavior Regarding New Technologies and Digital Channels written by Katja Wagner and published by . This book was released on 2021 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Katja Wagner investigates consumer behavioral intention and interactions with new technologies and digital channels. Due to the fact that the development, spread and sale of these new technologies and digital channels will have a continuous growth and influence in the following years regarding business activities, it is important to take a deeper look in the areas of artificial intelligence and e-commerce. Not only business is affected from these new shifts, but it also impacts consumers' attitudes, motivation, and practices. So, the evaluation of anthropomorphism and in general, the expectation and motivation of successful acceptance are under review and offer explanations for consumers intentional usage of new technologies. Therefore, six essays address specific phenomena in central subareas of new technologies and digital channels for a more profound understanding of consumers in digital environments. About the author Katja Wagner works as a research assistant at the Chair of Marketing and Retailing at the University of Siegen. Her research focuses on consumer behavior with new technologies and digital channels. .
Modern consumers are living in a digital environment overloaded with information (Lee and Lee 2004). Due to their limited information processing capacity, consumers are exhibiting very low reading and processing depths of online information (e.g. superficially reading only titles or the first few sentences of news articles and user-generate contents). This new behavioral pattern inspires my dissertation to investigate novel consumer behavior phenomenon and develop organic theories situated in the digital environment with superficial information processing. In essay 1, I explore how sharing via WOM shapes the self-concept with a specific focus on consumer subjective knowledge. We posit that sharing WOM content shapes the self-concept leading sharers to inflate their subjective knowledge related to their shared content, and we test internalized self-presentation as an explanation of this effect. Specifically, we posit that sharing digital content involves public self-presentation which signals expertise, and that as sharers internalize this behavior, they accordingly alter their self-concepts, leading to increased subjective knowledge of the shared content. Six studies provide correlational (study 1) and casual (study 2) evidence for this phenomenon, and examine the internalized self-presentation mechanism by varying the degree of self-presentation in the digital sharing process, including salience of self-presentation (study 3), freedom of sharing (study 4a) and interaction expectancy with audience (study 4b). Finally study 5 examines a downstream consequence of this effect: more risky financial decision making. In essay 2, I explore how a novel type of information during the consumer online decision journey, “mere simultaneous presence”, which refers to information about other consumers who are shopping synchronously, (e.g. “129 people are shopping for hotels in San Francisco on Expedia right now”), affects consumers’ decision-making. We propose that the mere simultaneous presence of others leads to more polarized product evaluations, causing decreased decision difficulty. In contrast to previous scarcity research, we hypothesize that this effect is independent of scarcity perceptions and instead caused by more elaborated processing towards the product options, which is facilitated by a “shared attention” state (Shteynberg 2015) with other consumers. Six studies explore the basic effect and provide evidence for the underlying shared decision process in multiple online decision settings
Book Synopsis Two Essays on Consumer Behavior in a Digital Environment with Superficial Information Processing by : Jianqing Zheng (Ph. D.)
Download or read book Two Essays on Consumer Behavior in a Digital Environment with Superficial Information Processing written by Jianqing Zheng (Ph. D.) and published by . This book was released on 2020 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modern consumers are living in a digital environment overloaded with information (Lee and Lee 2004). Due to their limited information processing capacity, consumers are exhibiting very low reading and processing depths of online information (e.g. superficially reading only titles or the first few sentences of news articles and user-generate contents). This new behavioral pattern inspires my dissertation to investigate novel consumer behavior phenomenon and develop organic theories situated in the digital environment with superficial information processing. In essay 1, I explore how sharing via WOM shapes the self-concept with a specific focus on consumer subjective knowledge. We posit that sharing WOM content shapes the self-concept leading sharers to inflate their subjective knowledge related to their shared content, and we test internalized self-presentation as an explanation of this effect. Specifically, we posit that sharing digital content involves public self-presentation which signals expertise, and that as sharers internalize this behavior, they accordingly alter their self-concepts, leading to increased subjective knowledge of the shared content. Six studies provide correlational (study 1) and casual (study 2) evidence for this phenomenon, and examine the internalized self-presentation mechanism by varying the degree of self-presentation in the digital sharing process, including salience of self-presentation (study 3), freedom of sharing (study 4a) and interaction expectancy with audience (study 4b). Finally study 5 examines a downstream consequence of this effect: more risky financial decision making. In essay 2, I explore how a novel type of information during the consumer online decision journey, “mere simultaneous presence”, which refers to information about other consumers who are shopping synchronously, (e.g. “129 people are shopping for hotels in San Francisco on Expedia right now”), affects consumers’ decision-making. We propose that the mere simultaneous presence of others leads to more polarized product evaluations, causing decreased decision difficulty. In contrast to previous scarcity research, we hypothesize that this effect is independent of scarcity perceptions and instead caused by more elaborated processing towards the product options, which is facilitated by a “shared attention” state (Shteynberg 2015) with other consumers. Six studies explore the basic effect and provide evidence for the underlying shared decision process in multiple online decision settings
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Self-Congruity provides a comprehensive understanding of the self-concept, integrating the many references to it in the psychological literature. Using his previous findings, the author considers cognitive-versus-affective phenomena, and intrapersonal, interpersonal, situational, and analytic modes. He then applies his integrated theory to the problem of change in self-concept and behavior.
Book Synopsis Self-Congruity by : M. Joseph Sirgy
Download or read book Self-Congruity written by M. Joseph Sirgy and published by Praeger. This book was released on 1986-08-05 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Self-Congruity provides a comprehensive understanding of the self-concept, integrating the many references to it in the psychological literature. Using his previous findings, the author considers cognitive-versus-affective phenomena, and intrapersonal, interpersonal, situational, and analytic modes. He then applies his integrated theory to the problem of change in self-concept and behavior.
This Handbook examines the area of consumer behaviour from the perspective of current developments and developing areas for the discipline, to new opportunities that comprehend the nature of consumer choice and its relationship to marketing. Consumer research incorporates perspectives from a spectrum of long-established sciences: psychology, economics and sociology. This Handbook strives to include this multitude of sources of thought, adding geography, neuroscience, ethics and behavioural ecology to this list. Encompassing scholars with a passion for researching consumers, this Handbook highlights important developments in consumer behaviour research, including consumer culture, impulsivity and compulsiveness, ethics and behavioural ecology. It examines evolutionary and neuroscience perspectives as well as consumer choice. Undergraduate and postgraduate students and researchers in marketing with interests in consumer behaviour will find this enriching resource invaluable.
Book Synopsis Handbook of Developments in Consumer Behaviour by : Victoria Wells
Download or read book Handbook of Developments in Consumer Behaviour written by Victoria Wells and published by Edward Elgar Publishing. This book was released on 2012-01-01 with total page 625 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook examines the area of consumer behaviour from the perspective of current developments and developing areas for the discipline, to new opportunities that comprehend the nature of consumer choice and its relationship to marketing. Consumer research incorporates perspectives from a spectrum of long-established sciences: psychology, economics and sociology. This Handbook strives to include this multitude of sources of thought, adding geography, neuroscience, ethics and behavioural ecology to this list. Encompassing scholars with a passion for researching consumers, this Handbook highlights important developments in consumer behaviour research, including consumer culture, impulsivity and compulsiveness, ethics and behavioural ecology. It examines evolutionary and neuroscience perspectives as well as consumer choice. Undergraduate and postgraduate students and researchers in marketing with interests in consumer behaviour will find this enriching resource invaluable.
This book investigates the effects of utilitarian and hedonic shopping behavior, drawing on original empirical research. Consumers have been shown to shop in one of two ways: they are either mainly driven by fun, escapism, and variety, or by need and efficiency. While previous literature has focused on the drivers of hedonic or utilitarian shopping, this book explores the consequences of these styles of shopping and addresses their impact on perceived value, money spent, and willingness to return to the store in future. The author synthesizes theories from previous studies, applying them to two key retailing contexts – intensive distribution and selective distribution. Ultimately, this book highlights the need for retailers to adopt a more consumer-based perspective to improve shopping experiences. It will prove useful for academics who want to gain a better understanding of hedonic and utilitarian behavior, and also offers practitioners with useful insights on how to target different customer segments.
Book Synopsis Hedonism, Utilitarianism, and Consumer Behavior by : Daniele Scarpi
Download or read book Hedonism, Utilitarianism, and Consumer Behavior written by Daniele Scarpi and published by Springer Nature. This book was released on 2020-05-28 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book investigates the effects of utilitarian and hedonic shopping behavior, drawing on original empirical research. Consumers have been shown to shop in one of two ways: they are either mainly driven by fun, escapism, and variety, or by need and efficiency. While previous literature has focused on the drivers of hedonic or utilitarian shopping, this book explores the consequences of these styles of shopping and addresses their impact on perceived value, money spent, and willingness to return to the store in future. The author synthesizes theories from previous studies, applying them to two key retailing contexts – intensive distribution and selective distribution. Ultimately, this book highlights the need for retailers to adopt a more consumer-based perspective to improve shopping experiences. It will prove useful for academics who want to gain a better understanding of hedonic and utilitarian behavior, and also offers practitioners with useful insights on how to target different customer segments.
