Consumer Behaviour: Asia-Pacific Edition

Consumer Behaviour: Asia-Pacific Edition

Author: Wayne D. Hoyer

Publisher: Cengage AU

Published: 2017-01-01

Total Pages: 593

ISBN-13: 0170362019

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Cutting edge and relevant to the local context, this first Australia and New Zealand edition of Hoyer, Consumer Behaviour, covers the latest research from the academic field of consumer behaviour. The text explores new examples of consumer behaviour using case studies, advertisements and brands from Australia and the Asia-Pacific region. The authors recognise the critical links to areas such as marketing, public policy and ethics, as well as covering the importance of online consumer behaviour with significant content on how social media and smartphones are changing the way marketers understand consumers. * Students grasp the big picture and see how the chapters and topics relate to each other by reviewing detailed concept maps * Marketing Implications boxes examine how theoretical concepts have been used in practice, and challenge students to think about how marketing decisions impact consumers * Considerations boxes require students to think deeply about technological, research, cultural and international factors to consider in relation to the contemporary consumer * Opening vignettes and end-of-chapter cases give students real-world insights into, and opportunities to analyse consumer behaviour, with extensive Australian and international examples providing issues in context


Book Synopsis Consumer Behaviour: Asia-Pacific Edition by : Wayne D. Hoyer

Download or read book Consumer Behaviour: Asia-Pacific Edition written by Wayne D. Hoyer and published by Cengage AU. This book was released on 2017-01-01 with total page 593 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cutting edge and relevant to the local context, this first Australia and New Zealand edition of Hoyer, Consumer Behaviour, covers the latest research from the academic field of consumer behaviour. The text explores new examples of consumer behaviour using case studies, advertisements and brands from Australia and the Asia-Pacific region. The authors recognise the critical links to areas such as marketing, public policy and ethics, as well as covering the importance of online consumer behaviour with significant content on how social media and smartphones are changing the way marketers understand consumers. * Students grasp the big picture and see how the chapters and topics relate to each other by reviewing detailed concept maps * Marketing Implications boxes examine how theoretical concepts have been used in practice, and challenge students to think about how marketing decisions impact consumers * Considerations boxes require students to think deeply about technological, research, cultural and international factors to consider in relation to the contemporary consumer * Opening vignettes and end-of-chapter cases give students real-world insights into, and opportunities to analyse consumer behaviour, with extensive Australian and international examples providing issues in context

Consumer Behavior

Consumer Behavior

Author: Wayne D. Hoyer

Publisher:

Published: 2024

Total Pages: 0

ISBN-13: 9789815160611

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Book Synopsis Consumer Behavior by : Wayne D. Hoyer

Download or read book Consumer Behavior written by Wayne D. Hoyer and published by . This book was released on 2024 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Consumer Behaviour in the Asia Pacific Region

Consumer Behaviour in the Asia Pacific Region

Author:

Publisher:

Published: 1991

Total Pages:

ISBN-13:

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Book Synopsis Consumer Behaviour in the Asia Pacific Region by :

Download or read book Consumer Behaviour in the Asia Pacific Region written by and published by . This book was released on 1991 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Consumer Behaviour: an Asia Pacific Approach + Advertising + Integrated Marketing Communications, Pacific Rim Edition + Essentials of Marketing Infotrac

Consumer Behaviour: an Asia Pacific Approach + Advertising + Integrated Marketing Communications, Pacific Rim Edition + Essentials of Marketing Infotrac

Author: J. Summers

Publisher:

Published: 2006-11-01

Total Pages:

ISBN-13: 9780170989992

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Book Synopsis Consumer Behaviour: an Asia Pacific Approach + Advertising + Integrated Marketing Communications, Pacific Rim Edition + Essentials of Marketing Infotrac by : J. Summers

Download or read book Consumer Behaviour: an Asia Pacific Approach + Advertising + Integrated Marketing Communications, Pacific Rim Edition + Essentials of Marketing Infotrac written by J. Summers and published by . This book was released on 2006-11-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Consumer Behaviour in Asia

Consumer Behaviour in Asia

Author: Hellmut Schütte

Publisher: Springer

Published: 2016-07-27

Total Pages: 288

ISBN-13: 1349148628

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Success in the Asian market is crucial to many firms. Yet many marketing strategies are based on a 'western' perspective of what consumers want and respond to. In Consumer Behaviour in Asia , the authors argue that Asian culture is so fundamentally different to Western Culture that existing consumer behaviour concepts cannot be applied to Asian consumers. In this book the authors outline and explain these differences and put forward modifications to many well-known consumer behaviour concepts. Consumer Behaviour in Asia shows how firms need to modify their marketing strategies in such areas as segmentation, positioning and the marketing mix in order to successfully penetrate these markets.


Book Synopsis Consumer Behaviour in Asia by : Hellmut Schütte

Download or read book Consumer Behaviour in Asia written by Hellmut Schütte and published by Springer. This book was released on 2016-07-27 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Success in the Asian market is crucial to many firms. Yet many marketing strategies are based on a 'western' perspective of what consumers want and respond to. In Consumer Behaviour in Asia , the authors argue that Asian culture is so fundamentally different to Western Culture that existing consumer behaviour concepts cannot be applied to Asian consumers. In this book the authors outline and explain these differences and put forward modifications to many well-known consumer behaviour concepts. Consumer Behaviour in Asia shows how firms need to modify their marketing strategies in such areas as segmentation, positioning and the marketing mix in order to successfully penetrate these markets.

Consumer Behaviour: an Asia Pacific Approach + Public Relations Writing

Consumer Behaviour: an Asia Pacific Approach + Public Relations Writing

Author: Doug Newsom

Publisher:

Published: 2006-11-01

Total Pages:

ISBN-13: 9780170991032

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Book Synopsis Consumer Behaviour: an Asia Pacific Approach + Public Relations Writing by : Doug Newsom

Download or read book Consumer Behaviour: an Asia Pacific Approach + Public Relations Writing written by Doug Newsom and published by . This book was released on 2006-11-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing Research: Asia-Pacific Edition

Marketing Research: Asia-Pacific Edition

Author: Steve D'Alessandro

Publisher: Cengage AU

Published: 2017-01-01

Total Pages: 632

ISBN-13: 017036982X

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Marketing Research 4th Asia-Pacific edition continues to equip students with the knowledge and skills required to successfully undertake marketing research.Combining a solid theoretical foundation with a practical, step-by-step approach, the marketing research process is explored through a learning model that is constantly reinforced throughout the text.Using a raft of contemporary local and international examples, data sets and case studies to explain traditional marketing research methods, Marketing Research also examines new theories and techniques. To reflect emerging industry practices, each stage of research reporting is detailed, as well as a range of presentation methodologies. This edition of Marketing Research continues to integrate Qualtrics, a robust and easy-to-use online survey tool that provides students with a platform for designing, distributing and evaluating survey results, to strengthen its 'learning by doing' approach. For analysing data, the text covers both SPSS and EXCEL outputs. This text is indispensable for students studying marketing research in any business or marketing course.


Book Synopsis Marketing Research: Asia-Pacific Edition by : Steve D'Alessandro

Download or read book Marketing Research: Asia-Pacific Edition written by Steve D'Alessandro and published by Cengage AU. This book was released on 2017-01-01 with total page 632 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Research 4th Asia-Pacific edition continues to equip students with the knowledge and skills required to successfully undertake marketing research.Combining a solid theoretical foundation with a practical, step-by-step approach, the marketing research process is explored through a learning model that is constantly reinforced throughout the text.Using a raft of contemporary local and international examples, data sets and case studies to explain traditional marketing research methods, Marketing Research also examines new theories and techniques. To reflect emerging industry practices, each stage of research reporting is detailed, as well as a range of presentation methodologies. This edition of Marketing Research continues to integrate Qualtrics, a robust and easy-to-use online survey tool that provides students with a platform for designing, distributing and evaluating survey results, to strengthen its 'learning by doing' approach. For analysing data, the text covers both SPSS and EXCEL outputs. This text is indispensable for students studying marketing research in any business or marketing course.

Consumer Behaviour

Consumer Behaviour

Author: Roger D. Blackwell

Publisher: Nelson Australia

Published: 2006

Total Pages: 536

ISBN-13: 9780170129770

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This is the first Asia Pacific adaptation of a US textbook that is well-recognised for its logical structure and good level of detail. This adaptation maintains the strong foundations of the US text while providing a range of local and international examples to engage students from diverse backgrounds. This Asia Pacific adaptation is designed to appeal to students from across the region. This visually-appealing and easy to read text takes a practical approach to help students apply consumer behaviour principles to their business and marketing studies. This text has many more case studies than the original US book, with case studies in every chapter and longer cases at the end of each part. This text will suit undergraduate students in second or third year, studying Consumer Behaviour, which is often a very popular elective. Courses have a high proportion of international students from Asian backgrounds (ESL), so this text is very much Asia Pacific rather than Australian.


Book Synopsis Consumer Behaviour by : Roger D. Blackwell

Download or read book Consumer Behaviour written by Roger D. Blackwell and published by Nelson Australia. This book was released on 2006 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first Asia Pacific adaptation of a US textbook that is well-recognised for its logical structure and good level of detail. This adaptation maintains the strong foundations of the US text while providing a range of local and international examples to engage students from diverse backgrounds. This Asia Pacific adaptation is designed to appeal to students from across the region. This visually-appealing and easy to read text takes a practical approach to help students apply consumer behaviour principles to their business and marketing studies. This text has many more case studies than the original US book, with case studies in every chapter and longer cases at the end of each part. This text will suit undergraduate students in second or third year, studying Consumer Behaviour, which is often a very popular elective. Courses have a high proportion of international students from Asian backgrounds (ESL), so this text is very much Asia Pacific rather than Australian.

Asia Pacific Advances in Consumer Research

Asia Pacific Advances in Consumer Research

Author: Russell W. Belk

Publisher: Assn for Consumer Research

Published: 1997-06-01

Total Pages: 135

ISBN-13: 9780915552382

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Book Synopsis Asia Pacific Advances in Consumer Research by : Russell W. Belk

Download or read book Asia Pacific Advances in Consumer Research written by Russell W. Belk and published by Assn for Consumer Research. This book was released on 1997-06-01 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Consumer Behavior

Consumer Behavior

Author: Wayne D. Hoyer

Publisher:

Published: 2018

Total Pages: 525

ISBN-13: 9789814834230

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Book Synopsis Consumer Behavior by : Wayne D. Hoyer

Download or read book Consumer Behavior written by Wayne D. Hoyer and published by . This book was released on 2018 with total page 525 pages. Available in PDF, EPUB and Kindle. Book excerpt: