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Core Concepts of Marketing is a brief, paperback introduction to marketing principles that leads students to the marketing strategies and tools that practitioners use to market their products. It emphasizes how the various marketing areas work together to create a cohesive strategy.
Book Synopsis Core Concepts of Marketing by : John J. Burnett
Download or read book Core Concepts of Marketing written by John J. Burnett and published by Wiley. This book was released on 2003-06-12 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Core Concepts of Marketing is a brief, paperback introduction to marketing principles that leads students to the marketing strategies and tools that practitioners use to market their products. It emphasizes how the various marketing areas work together to create a cohesive strategy.
`If you want a clear, well written and authoritative introduction to the ideas and concepts that underpin the marketing discipline, this is the book for you′ - Emeritus Professor Michael J Baker `Each section draws the reader in to the story - the what and why of marketing, and also deals well with how. While it is educational and informing it is also a jolly good read′ - Heather Skinner, Principal Lecturer, Glamorgan Business School The perfect quick reference text for your marketing course, Key Concepts in Marketing introduces and examines the key issues, methods, models and debates that define the field of marketing today. Over 50 essential concepts are covered, including the marketing mix, branding, consumerism, marketing communication and corporate image. Each entries features: - Useful definition box - Summary of the concept - A broader discussion - Examples and illustrations - Key literature references This extremely readable and accessible format provides the reader a wealth of information at their fingertips, and provides a valuable reference to any student of marketing. The SAGE Key Concepts series provides students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension.
Book Synopsis Key Concepts in Marketing by : Jim Blythe
Download or read book Key Concepts in Marketing written by Jim Blythe and published by SAGE. This book was released on 2009-02-16 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: `If you want a clear, well written and authoritative introduction to the ideas and concepts that underpin the marketing discipline, this is the book for you′ - Emeritus Professor Michael J Baker `Each section draws the reader in to the story - the what and why of marketing, and also deals well with how. While it is educational and informing it is also a jolly good read′ - Heather Skinner, Principal Lecturer, Glamorgan Business School The perfect quick reference text for your marketing course, Key Concepts in Marketing introduces and examines the key issues, methods, models and debates that define the field of marketing today. Over 50 essential concepts are covered, including the marketing mix, branding, consumerism, marketing communication and corporate image. Each entries features: - Useful definition box - Summary of the concept - A broader discussion - Examples and illustrations - Key literature references This extremely readable and accessible format provides the reader a wealth of information at their fingertips, and provides a valuable reference to any student of marketing. The SAGE Key Concepts series provides students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension.
This Asia Pacific edition puts contemporary introductory marketing students on target with the answer to many marketing questions.
Book Synopsis Marketing by : W. Pride
Download or read book Marketing written by W. Pride and published by . This book was released on 2008 with total page 558 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Asia Pacific edition puts contemporary introductory marketing students on target with the answer to many marketing questions.
This textbook gives a comprehensive overview of the key principles of business marketing. The reader will be introduced into methods and theories in order to understand business markets and marketing better. Not only are the principles of business marketing addressed, but also deep knowledge of organizational buying and market research on business markets. The book sets the stage for developing marketing programs for business markets in their different facets.
Book Synopsis Fundamentals of Business-to-Business Marketing by : Michael Kleinaltenkamp
Download or read book Fundamentals of Business-to-Business Marketing written by Michael Kleinaltenkamp and published by Springer. This book was released on 2015-03-02 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook gives a comprehensive overview of the key principles of business marketing. The reader will be introduced into methods and theories in order to understand business markets and marketing better. Not only are the principles of business marketing addressed, but also deep knowledge of organizational buying and market research on business markets. The book sets the stage for developing marketing programs for business markets in their different facets.
Book Synopsis Introduction to Business by : Lawrence J. Gitman
Download or read book Introduction to Business written by Lawrence J. Gitman and published by . This book was released on 2023-05-19 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Experience Marketing examines a new and exciting concept that is of interest to academics and marketing practitioners who have come to realize that understanding how consumers experience brands, and how to provide appealing brand experiences for them, is critical for differentiating their offerings in a competitive marketplace. Understanding consumer experiences is a core task for consumer research, but consumer and marketing research on experience is still emerging. Experience Marketing reviews and discusses experience research conducted in various disciplines and in sub-disciplines of marketing. The author begins with an exploration of the experience concept itself. What do we mean by "experience"? What are consumer experiences? How are they different from other established constructs in our field? Next, this monograph reviews the key concepts of experience marketing and provides empirical research findings that shed light on consumer insights on experiences. It also examines the strategic management and marketing literature on customer experience and the practical frameworks for managing experiences. Finally, it explores an exciting emerging area of research-the interface of consumer experience and happiness.
Book Synopsis Experience Marketing by : Bernd Schmitt
Download or read book Experience Marketing written by Bernd Schmitt and published by Now Publishers Inc. This book was released on 2011 with total page 73 pages. Available in PDF, EPUB and Kindle. Book excerpt: Experience Marketing examines a new and exciting concept that is of interest to academics and marketing practitioners who have come to realize that understanding how consumers experience brands, and how to provide appealing brand experiences for them, is critical for differentiating their offerings in a competitive marketplace. Understanding consumer experiences is a core task for consumer research, but consumer and marketing research on experience is still emerging. Experience Marketing reviews and discusses experience research conducted in various disciplines and in sub-disciplines of marketing. The author begins with an exploration of the experience concept itself. What do we mean by "experience"? What are consumer experiences? How are they different from other established constructs in our field? Next, this monograph reviews the key concepts of experience marketing and provides empirical research findings that shed light on consumer insights on experiences. It also examines the strategic management and marketing literature on customer experience and the practical frameworks for managing experiences. Finally, it explores an exciting emerging area of research-the interface of consumer experience and happiness.
"Integrated Marketing" boxes illustrate how companies apply principles.
Book Synopsis Introducing Marketing by : John Burnett
Download or read book Introducing Marketing written by John Burnett and published by State University of New York Oer Services. This book was released on 2018-07-11 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Integrated Marketing" boxes illustrate how companies apply principles.
Marketing: Core Concepts and Applications, 1st Asia Pacific Edition - puts contemporary Introductory Marketing students on target! - How has marketing given a relatively new product like Red Bull "its wings"? - Can a marketing campaign shape your perception of a typical Volvo driver? - How did Virgin Mobile target the highly competitive text messaging market? - How will Apple maintain a competitive marketing edge with its iPod technology? - Which elements of marketing strategy are most effective in the games console war between XBox, Gamecube , and Playstation? - How has marketing transformed "New Zealand Natural" from being a small ice creamery to a popular international franchise? - Can marketing be blamed for childhood obesity? The answers to these and many other marketing questions can be found in this text! KEY FEATURES 16 chapters - ideal for the 12 to 13 week teaching Semester A balanced coverage of the marketing of both products and services Emphasis on both small to medium sized enterprises and larger multinational corporations in the Asia Pacific region Contemporary coverage of e-marketing, the triple bottom line, ethics/social responsibility, customer relationship management, and international, government, and not for profit marketing Based on the best selling text in the US market by Pride and Ferrell Visual concept maps at the start of each chapter explain to students exactly where they are in the marketing process "Are you on Target?" self check questions throughout the chapter for student self assessment, with answers provided at the back of the text Marketing Plan Appendix guides students step by step in preparing their own marketing plan Accompanying local video cases and activities for instructors Comprehensive text website (www.johnwiley.com.au/highered/pridecore) including Wiley Web Q (interactive quizzing for student self assessment), and Marketing at Work articles Innovative Wiley myTutes allow for portable student revision and preparation for exams - key marketing concepts can be listened to on iPods , mobile phones, or computers !
Book Synopsis Marketing by : Greg Elliot
Download or read book Marketing written by Greg Elliot and published by . This book was released on 2005-09-22 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing: Core Concepts and Applications, 1st Asia Pacific Edition - puts contemporary Introductory Marketing students on target! - How has marketing given a relatively new product like Red Bull "its wings"? - Can a marketing campaign shape your perception of a typical Volvo driver? - How did Virgin Mobile target the highly competitive text messaging market? - How will Apple maintain a competitive marketing edge with its iPod technology? - Which elements of marketing strategy are most effective in the games console war between XBox, Gamecube , and Playstation? - How has marketing transformed "New Zealand Natural" from being a small ice creamery to a popular international franchise? - Can marketing be blamed for childhood obesity? The answers to these and many other marketing questions can be found in this text! KEY FEATURES 16 chapters - ideal for the 12 to 13 week teaching Semester A balanced coverage of the marketing of both products and services Emphasis on both small to medium sized enterprises and larger multinational corporations in the Asia Pacific region Contemporary coverage of e-marketing, the triple bottom line, ethics/social responsibility, customer relationship management, and international, government, and not for profit marketing Based on the best selling text in the US market by Pride and Ferrell Visual concept maps at the start of each chapter explain to students exactly where they are in the marketing process "Are you on Target?" self check questions throughout the chapter for student self assessment, with answers provided at the back of the text Marketing Plan Appendix guides students step by step in preparing their own marketing plan Accompanying local video cases and activities for instructors Comprehensive text website (www.johnwiley.com.au/highered/pridecore) including Wiley Web Q (interactive quizzing for student self assessment), and Marketing at Work articles Innovative Wiley myTutes allow for portable student revision and preparation for exams - key marketing concepts can be listened to on iPods , mobile phones, or computers !
An introduction to marketing concepts, strategies and practices with a balance of depth of coverage and ease of learning. Principles of Marketing keeps pace with a rapidly changing field, focussing on the ways brands create and capture consumer value. Practical content and linkage are at the heart of this edition. Real local and international examples bring ideas to life and new feature 'linking the concepts' helps students test and consolidate understanding as they go. The latest edition enhances understanding with a unique learning design including revised, integrative concept maps at the start of each chapter, end-of-chapter features summarising ideas and themes, a mix of mini and major case studies to illuminate concepts, and critical thinking exercises for applying skills.
Book Synopsis Principles of Marketing by : Gary M. Armstrong
Download or read book Principles of Marketing written by Gary M. Armstrong and published by . This book was released on 2018 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: An introduction to marketing concepts, strategies and practices with a balance of depth of coverage and ease of learning. Principles of Marketing keeps pace with a rapidly changing field, focussing on the ways brands create and capture consumer value. Practical content and linkage are at the heart of this edition. Real local and international examples bring ideas to life and new feature 'linking the concepts' helps students test and consolidate understanding as they go. The latest edition enhances understanding with a unique learning design including revised, integrative concept maps at the start of each chapter, end-of-chapter features summarising ideas and themes, a mix of mini and major case studies to illuminate concepts, and critical thinking exercises for applying skills.
Digital sport marketing is a new, dynamic and rapidly evolving area that is having a profound impact on contemporary sport business. This is the only textbook to introduce core principles and best practice in digital sports marketing, focusing on key issues, emerging topics and practical techniques. The book surveys the new international digital landscape in sport business and explains how to apply digital marketing across key areas from fan engagement and public relations to strategic communication and branding. Every chapter includes discussion of key concepts, an in-depth case study, and an in-depth conversation with a leading industry practitioner that demonstrates how digital marketing works in the real world. Full of useful features, this is an essential textbook for any sport marketing, sport management, sport business or sport development course.
Book Synopsis Digital Sport Marketing by : Alan Seymour
Download or read book Digital Sport Marketing written by Alan Seymour and published by Routledge. This book was released on 2020-09-10 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital sport marketing is a new, dynamic and rapidly evolving area that is having a profound impact on contemporary sport business. This is the only textbook to introduce core principles and best practice in digital sports marketing, focusing on key issues, emerging topics and practical techniques. The book surveys the new international digital landscape in sport business and explains how to apply digital marketing across key areas from fan engagement and public relations to strategic communication and branding. Every chapter includes discussion of key concepts, an in-depth case study, and an in-depth conversation with a leading industry practitioner that demonstrates how digital marketing works in the real world. Full of useful features, this is an essential textbook for any sport marketing, sport management, sport business or sport development course.
