Craft Beverages and Tourism, Volume 1

Craft Beverages and Tourism, Volume 1

Author: Carol Kline

Publisher: Springer

Published: 2017-04-08

Total Pages: 187

ISBN-13: 3319498525

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This two-volume set examines the strong connection between craft beverages and tourism, presenting cutting-edge research in partnership with breweries, distilleries, and cideries. While wine, food, and culinary tourism have traditionally dominated destination markets, interest in craft beverages has gained momentum across the US and overseas with local markets quickly recognizing the growing craft beverage movement. Through the eyes of tourism scholars, brewers, and travelers, these two volumes explore the landscape of craft beer opportunities in non-traditional settings, and recognize the potential for future economic, socio-cultural, and environmental sustainability. Craft Beverages and Tourism, Volume 1: The Rise of Breweries and Distilleries in the United States is an inclusive and overarching examination of the US craft beverage phenomenon within a larger context of international beverage tourism. It outlines the current practice and research scope of craft beer, cider, and spirits as well as the sustainable development of destinations revolving around craft beverage. Through literature reviews, case studies, and general exploration, this volume advances marketing, hospitality, and leisure studies research for academics, industry experts, and emerging entrepreneurs.


Book Synopsis Craft Beverages and Tourism, Volume 1 by : Carol Kline

Download or read book Craft Beverages and Tourism, Volume 1 written by Carol Kline and published by Springer. This book was released on 2017-04-08 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: This two-volume set examines the strong connection between craft beverages and tourism, presenting cutting-edge research in partnership with breweries, distilleries, and cideries. While wine, food, and culinary tourism have traditionally dominated destination markets, interest in craft beverages has gained momentum across the US and overseas with local markets quickly recognizing the growing craft beverage movement. Through the eyes of tourism scholars, brewers, and travelers, these two volumes explore the landscape of craft beer opportunities in non-traditional settings, and recognize the potential for future economic, socio-cultural, and environmental sustainability. Craft Beverages and Tourism, Volume 1: The Rise of Breweries and Distilleries in the United States is an inclusive and overarching examination of the US craft beverage phenomenon within a larger context of international beverage tourism. It outlines the current practice and research scope of craft beer, cider, and spirits as well as the sustainable development of destinations revolving around craft beverage. Through literature reviews, case studies, and general exploration, this volume advances marketing, hospitality, and leisure studies research for academics, industry experts, and emerging entrepreneurs.


Craft Beverages and Tourism, Volume 2

Craft Beverages and Tourism, Volume 2

Author: Susan L. Slocum

Publisher: Springer

Published: 2017-07-31

Total Pages: 228

ISBN-13: 3319571893

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This volume applies a mix of qualitative and quantitative research and case studies to analyze the role that the craft beverage industry plays within society at large. It targets important themes such as environmental conservation and social responsibility, as well as the psychology of the craft beer drinker and their impact on tourism marketing. This volume advances marketing, hospitality, and leisure studies research for academics, industry experts, and emerging entrepreneurs.


Book Synopsis Craft Beverages and Tourism, Volume 2 by : Susan L. Slocum

Download or read book Craft Beverages and Tourism, Volume 2 written by Susan L. Slocum and published by Springer. This book was released on 2017-07-31 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume applies a mix of qualitative and quantitative research and case studies to analyze the role that the craft beverage industry plays within society at large. It targets important themes such as environmental conservation and social responsibility, as well as the psychology of the craft beer drinker and their impact on tourism marketing. This volume advances marketing, hospitality, and leisure studies research for academics, industry experts, and emerging entrepreneurs.


Craft Beverages and Tourism

Craft Beverages and Tourism

Author:

Publisher:

Published: 2017

Total Pages:

ISBN-13:

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Book Synopsis Craft Beverages and Tourism by :

Download or read book Craft Beverages and Tourism written by and published by . This book was released on 2017 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:


Regional Science Perspectives on Tourism and Hospitality

Regional Science Perspectives on Tourism and Hospitality

Author: Mauro Ferrante

Publisher: Springer Nature

Published: 2020-12-16

Total Pages: 510

ISBN-13: 3030612740

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This book approaches the tourism and hospitality industry from a regional science perspective. By analyzing the spatial context of tourist travels, the hospitality sector, and the regional impacts of tourist activities, it demonstrates the value of the regional science paradigm for understanding the dynamics and effects of tourism and hospitality-related phenomena. Written by leading regional science scholars from various countries as well as professionals from organizations such as OECD and AirBnB, the contributions address topics such as migration, new types of accommodation, segmentation of tourism demand, and the potential use of tracking technologies in tourism research. The content is divided into five parts, the first of which analyzes spatial effects on the development of firms in the tourism industry, while the second approaches temporal and spatial variability in tourism through analytical regional science tools. The broader economic and social impacts of tourism are addressed in part three. Part four assesses specific tourism segments and tourist behaviors, while part five discusses environmental aspects and tourism destination policies. The book will appeal to scholars of regional and spatial science and tourism, as well as tourism specialists and policymakers interested in developing science and evidence-based tourism policies.


Book Synopsis Regional Science Perspectives on Tourism and Hospitality by : Mauro Ferrante

Download or read book Regional Science Perspectives on Tourism and Hospitality written by Mauro Ferrante and published by Springer Nature. This book was released on 2020-12-16 with total page 510 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book approaches the tourism and hospitality industry from a regional science perspective. By analyzing the spatial context of tourist travels, the hospitality sector, and the regional impacts of tourist activities, it demonstrates the value of the regional science paradigm for understanding the dynamics and effects of tourism and hospitality-related phenomena. Written by leading regional science scholars from various countries as well as professionals from organizations such as OECD and AirBnB, the contributions address topics such as migration, new types of accommodation, segmentation of tourism demand, and the potential use of tracking technologies in tourism research. The content is divided into five parts, the first of which analyzes spatial effects on the development of firms in the tourism industry, while the second approaches temporal and spatial variability in tourism through analytical regional science tools. The broader economic and social impacts of tourism are addressed in part three. Part four assesses specific tourism segments and tourist behaviors, while part five discusses environmental aspects and tourism destination policies. The book will appeal to scholars of regional and spatial science and tourism, as well as tourism specialists and policymakers interested in developing science and evidence-based tourism policies.


Agritourism, Wine Tourism, and Craft Beer Tourism

Agritourism, Wine Tourism, and Craft Beer Tourism

Author: Maria Giulia Pezzi

Publisher: Routledge

Published: 2020-07-23

Total Pages: 271

ISBN-13: 0429874626

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This book delves into the development opportunities for peripheral areas explored through the emerging practices of agritourism, wine tourism, and craft beer tourism. It celebrates the entrepreneurial spirit of people living in peri-urban regions. Peripheral areas tend to be far from urban hubs, providing essential services but also typically suffering from marginalisation and remoteness, despite the access to environmental, cultural, and social resources. In this sense, this book investigates the linkages between local agency and tourism in peripheral areas, the role of existing policies, and the evolving bottom-up practices in fostering local development. The basic aim is to disestablish the dichotomies that often emerge when dealing with issues of rural–urban and/or centre–periphery relationships; innovation vs tradition; authenticity vs mise en scène; agency vs inertia; and social, cultural, economic mobility vs immobility; etc. With focused attention on the possible compliance or conflicting strategies of local actors with the existing policies, the book considers how local actors and communities respond to the implications of peripherality in areas often impacted by marginalising processes. Drawing upon case studies from North America and Europe, this book presents this connection as a global phenomenon which will be of interest to community and economic development planners and entrepreneurs.


Book Synopsis Agritourism, Wine Tourism, and Craft Beer Tourism by : Maria Giulia Pezzi

Download or read book Agritourism, Wine Tourism, and Craft Beer Tourism written by Maria Giulia Pezzi and published by Routledge. This book was released on 2020-07-23 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book delves into the development opportunities for peripheral areas explored through the emerging practices of agritourism, wine tourism, and craft beer tourism. It celebrates the entrepreneurial spirit of people living in peri-urban regions. Peripheral areas tend to be far from urban hubs, providing essential services but also typically suffering from marginalisation and remoteness, despite the access to environmental, cultural, and social resources. In this sense, this book investigates the linkages between local agency and tourism in peripheral areas, the role of existing policies, and the evolving bottom-up practices in fostering local development. The basic aim is to disestablish the dichotomies that often emerge when dealing with issues of rural–urban and/or centre–periphery relationships; innovation vs tradition; authenticity vs mise en scène; agency vs inertia; and social, cultural, economic mobility vs immobility; etc. With focused attention on the possible compliance or conflicting strategies of local actors with the existing policies, the book considers how local actors and communities respond to the implications of peripherality in areas often impacted by marginalising processes. Drawing upon case studies from North America and Europe, this book presents this connection as a global phenomenon which will be of interest to community and economic development planners and entrepreneurs.


Craft Breweries and Cities

Craft Breweries and Cities

Author: Julie Wartell

Publisher: Taylor & Francis

Published: 2023-05-25

Total Pages: 138

ISBN-13: 1000926567

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This book brings together a diverse collection of case studies, perspectives, and research to explore how craft breweries have interacted with cities and neighborhoods in meaningful ways. It provides a deeper understanding of the important issues facing neighborhoods, city government, and breweries, such as economic development, race and equity, crime, and sustainability. It demonstrates how craft breweries are meaningful contributors and participants in addressing these critical challenges. Written in an accessible style, this book contains contributions from a diverse array of research and professional backgrounds and personal perspectives. It allows readers to increase the dialogue across disciplines and build an evidence base regarding the interaction between communities and craft breweries. This book appeals to undergraduate and graduate students as well as policy makers and industry professionals, working in urban studies, planning, public policy, business administration, economic development, and the craft brewery industry.


Book Synopsis Craft Breweries and Cities by : Julie Wartell

Download or read book Craft Breweries and Cities written by Julie Wartell and published by Taylor & Francis. This book was released on 2023-05-25 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together a diverse collection of case studies, perspectives, and research to explore how craft breweries have interacted with cities and neighborhoods in meaningful ways. It provides a deeper understanding of the important issues facing neighborhoods, city government, and breweries, such as economic development, race and equity, crime, and sustainability. It demonstrates how craft breweries are meaningful contributors and participants in addressing these critical challenges. Written in an accessible style, this book contains contributions from a diverse array of research and professional backgrounds and personal perspectives. It allows readers to increase the dialogue across disciplines and build an evidence base regarding the interaction between communities and craft breweries. This book appeals to undergraduate and graduate students as well as policy makers and industry professionals, working in urban studies, planning, public policy, business administration, economic development, and the craft brewery industry.


The Geography of Beer

The Geography of Beer

Author: Mark Patterson

Publisher: Springer Science & Business Media

Published: 2014-03-15

Total Pages: 211

ISBN-13: 9400777876

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This edited collection examines the various influences, relationships, and developments beer has had from distinctly spatial perspectives. The chapters explore the functions of beer and brewing from unique and sometimes overlapping historical, economic, cultural, environmental and physical viewpoints. Topics from authors – both geographers and non-geographers alike – have examined the influence of beer throughout history, the migration of beer on local to global scales, the dichotomous nature of global production and craft brewing, the neolocalism of craft beers, and the influence local geography has had on beer’s most essential ingredients: water, starch (malt), hops, and yeast. At the core of each chapter remains the integration of spatial perspectives to effectively map the identity, changes, challenges, patterns and locales of the geographies of beer.


Book Synopsis The Geography of Beer by : Mark Patterson

Download or read book The Geography of Beer written by Mark Patterson and published by Springer Science & Business Media. This book was released on 2014-03-15 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited collection examines the various influences, relationships, and developments beer has had from distinctly spatial perspectives. The chapters explore the functions of beer and brewing from unique and sometimes overlapping historical, economic, cultural, environmental and physical viewpoints. Topics from authors – both geographers and non-geographers alike – have examined the influence of beer throughout history, the migration of beer on local to global scales, the dichotomous nature of global production and craft brewing, the neolocalism of craft beers, and the influence local geography has had on beer’s most essential ingredients: water, starch (malt), hops, and yeast. At the core of each chapter remains the integration of spatial perspectives to effectively map the identity, changes, challenges, patterns and locales of the geographies of beer.


Lonely Planet's Global Beer Tour

Lonely Planet's Global Beer Tour

Author: Lonely Planet Food

Publisher: Lonely Planet

Published: 2017-05-01

Total Pages: 493

ISBN-13: 1787010910

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Explore the vibrant world of craft beer with Lonely Planet Global Beer Tour. We've selected some of the finest tap rooms, bars and breweries that thirsty travellers can visit in 30 countries around the world. Discover how to find them, which beers to sample, and learn about local places of interest with our recommended itineraries. Each country is introduced by a beer expert and includes regional beverages that shouldn't be missed. There's a world of great beer to taste - go and discover it! So why go beer touring, especially when it's easy and cheap to find interesting craft beers in your local shop? Firstly, craft beer doesn't travel too well and is affected by changes in temperature and long distances. And secondly, due to the explosion in small-scale breweries, many great beers aren't distributed outside their city or region. Beer often tastes better the closer it is to home, especially if that's straight from a tap in the actual brewery. The craft beer revolution has seen waves of breweries open up to the public, not just in the United States, the UK and Australia, where the trend is well established, but all over the world. Visit European beer capitals like Belgium, Italy and Germany, and sample local favourites in Canada, Australia and New Zealand. In Asia, explore hotspots in Japan, Vietnam and China, then venture to South America, Africa and the Middle East. Each brewery is accompanied by a selection of sightseeing ideas and activities, from local museums and galleries, to great hikes or bike rides. The book also features fun sections on beer trails, hangover cures and the world's wildest beers. There's also practical advice like how to ask for a beer in the local language and the ideal snacks to accompany your drink. About Lonely Planet: Lonely Planet is a leading travel media company and the world's number one travel guidebook brand, providing both inspiring and trustworthy information for every kind of traveller since 1973. Over the past four decades, we've printed over 145 million guidebooks and phrasebooks for 120 languages, and grown a dedicated, passionate global community of travellers. You'll also find our content online, and in mobile apps, video, 14 languages, 12 international magazines, armchair and lifestyle books, ebooks, and more, enabling you to explore every day. Lonely Planet enables the curious to experience the world fully and to truly get to the heart of the places they find themselves, near or far from home. TripAdvisor Travelers' Choice Awards 2012, 2013, 2014, 2015 and 2016 winner in Favorite Travel Guide category 'Lonely Planet guides are, quite simply, like no other.' - New York Times 'Lonely Planet. It's on everyone's bookshelves; it's in every traveller's hands. It's on mobile phones. It's on the Internet. It's everywhere, and it's telling entire generations of people how to travel the world.' - Fairfax Media (Australia) Important Notice: The digital edition of this book may not contain all of the images found in the physical edition.


Book Synopsis Lonely Planet's Global Beer Tour by : Lonely Planet Food

Download or read book Lonely Planet's Global Beer Tour written by Lonely Planet Food and published by Lonely Planet. This book was released on 2017-05-01 with total page 493 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explore the vibrant world of craft beer with Lonely Planet Global Beer Tour. We've selected some of the finest tap rooms, bars and breweries that thirsty travellers can visit in 30 countries around the world. Discover how to find them, which beers to sample, and learn about local places of interest with our recommended itineraries. Each country is introduced by a beer expert and includes regional beverages that shouldn't be missed. There's a world of great beer to taste - go and discover it! So why go beer touring, especially when it's easy and cheap to find interesting craft beers in your local shop? Firstly, craft beer doesn't travel too well and is affected by changes in temperature and long distances. And secondly, due to the explosion in small-scale breweries, many great beers aren't distributed outside their city or region. Beer often tastes better the closer it is to home, especially if that's straight from a tap in the actual brewery. The craft beer revolution has seen waves of breweries open up to the public, not just in the United States, the UK and Australia, where the trend is well established, but all over the world. Visit European beer capitals like Belgium, Italy and Germany, and sample local favourites in Canada, Australia and New Zealand. In Asia, explore hotspots in Japan, Vietnam and China, then venture to South America, Africa and the Middle East. Each brewery is accompanied by a selection of sightseeing ideas and activities, from local museums and galleries, to great hikes or bike rides. The book also features fun sections on beer trails, hangover cures and the world's wildest beers. There's also practical advice like how to ask for a beer in the local language and the ideal snacks to accompany your drink. About Lonely Planet: Lonely Planet is a leading travel media company and the world's number one travel guidebook brand, providing both inspiring and trustworthy information for every kind of traveller since 1973. Over the past four decades, we've printed over 145 million guidebooks and phrasebooks for 120 languages, and grown a dedicated, passionate global community of travellers. You'll also find our content online, and in mobile apps, video, 14 languages, 12 international magazines, armchair and lifestyle books, ebooks, and more, enabling you to explore every day. Lonely Planet enables the curious to experience the world fully and to truly get to the heart of the places they find themselves, near or far from home. TripAdvisor Travelers' Choice Awards 2012, 2013, 2014, 2015 and 2016 winner in Favorite Travel Guide category 'Lonely Planet guides are, quite simply, like no other.' - New York Times 'Lonely Planet. It's on everyone's bookshelves; it's in every traveller's hands. It's on mobile phones. It's on the Internet. It's everywhere, and it's telling entire generations of people how to travel the world.' - Fairfax Media (Australia) Important Notice: The digital edition of this book may not contain all of the images found in the physical edition.


Blue Ridge Excursions

Blue Ridge Excursions

Author: Andrea Saathoff

Publisher: Createspace Independent Publishing Platform

Published: 2016-07-21

Total Pages: 194

ISBN-13: 9781535422529

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Within our lifetime, the brewing terrain in the United States has gone from a landscape dominated by fizzy, light lagers (not that there's anything wrong with that) to a fertile environment rich with a diversity of beers, styles and destinations. Our nation now has more breweries than ever in its history and leads the globe in creative brewing. What role has the Old Dominion played in this transformation? You'd be surprised. The Central Virginia region's most iconic figure, Thomas Jefferson, was a total beer geek. He advocated beer as a drink of temperance in the battle against rampant alcoholism from drinking Blue Ridge Excursions whiskey and rum. While known more as a wine connoisseur, Jefferson always had beer and cider present for guests and diners at Monticello. He also had one of his slaves, Peter Hemings, trained by a professional brewer from London, and Monticello's outbuildings included a malting house and brewery. Beer was serious business at the mountaintop home; even Martha Jefferson earned local acclaim for her pale ale, and records show her purchasing hops for the cost of an "old shirt." Jefferson also encouraged the cultivation of apples (in particular the Albemarle pippin) for cider, which was one of the mainstays of colonial beverages. That pioneering spirit resonates today in the current blossoming of craft beer, cider and distilled spirits. The Brew Ridge Trail, a collaboration brainstormed by Nelson County official Maureen Kelley and area brewers, was the first venture in the state to link tourism to these destinations. Now, numerous localities draw thousands of visitors by connecting beer and other beverages with agriculture, history, economic development and other facets of their identity. More than three decades ago, Thomas Jefferson's University of Virginia beckoned my husband and me to Charlottesville in pursuit of his postdoctoral training. We have experienced great change in this town during the past thirty years, but it has remained a truly wonderful place to live. The passing time has brought growth to our family, including the emergence of young grandchildren. At the same time, the Virginia craft beverage community has grown beyond wine to include a vibrant progeny of craft breweries, cideries, and distilleries. These changes to the industry reflect the independent spirit of a new generation embodying the bold entrepreneurship that characterized the Blue Ridge Excursions explosion of Virginia wine making in years past. The past thirty years have also seen an expansion of our community's business and cultural offerings. e Virginia Festival of the Book, Virginia Film Festival, and the Look3 Festival of the Photograph have attained national prominence. The renovation of the magnificent Paramount Theater has served as an anchor for the arts. Fine local cuisine, an explosion in the theater and music scenes, a revitalization of Downtown, an upswing in the University's sports programs, and both national and international headlining entertainment at the John Paul Jones Arena are just a few of the remarkable developments that have accelerated over the recent years. We hope the writing that follows inspires you to come and see what all the fuss is about! Indeed, many of our guests are so pleased with the offerings in our area that they extend their stays. Some may even make the decision that my husband and I made well over thirty years ago-to call Charlottesville home.


Book Synopsis Blue Ridge Excursions by : Andrea Saathoff

Download or read book Blue Ridge Excursions written by Andrea Saathoff and published by Createspace Independent Publishing Platform. This book was released on 2016-07-21 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Within our lifetime, the brewing terrain in the United States has gone from a landscape dominated by fizzy, light lagers (not that there's anything wrong with that) to a fertile environment rich with a diversity of beers, styles and destinations. Our nation now has more breweries than ever in its history and leads the globe in creative brewing. What role has the Old Dominion played in this transformation? You'd be surprised. The Central Virginia region's most iconic figure, Thomas Jefferson, was a total beer geek. He advocated beer as a drink of temperance in the battle against rampant alcoholism from drinking Blue Ridge Excursions whiskey and rum. While known more as a wine connoisseur, Jefferson always had beer and cider present for guests and diners at Monticello. He also had one of his slaves, Peter Hemings, trained by a professional brewer from London, and Monticello's outbuildings included a malting house and brewery. Beer was serious business at the mountaintop home; even Martha Jefferson earned local acclaim for her pale ale, and records show her purchasing hops for the cost of an "old shirt." Jefferson also encouraged the cultivation of apples (in particular the Albemarle pippin) for cider, which was one of the mainstays of colonial beverages. That pioneering spirit resonates today in the current blossoming of craft beer, cider and distilled spirits. The Brew Ridge Trail, a collaboration brainstormed by Nelson County official Maureen Kelley and area brewers, was the first venture in the state to link tourism to these destinations. Now, numerous localities draw thousands of visitors by connecting beer and other beverages with agriculture, history, economic development and other facets of their identity. More than three decades ago, Thomas Jefferson's University of Virginia beckoned my husband and me to Charlottesville in pursuit of his postdoctoral training. We have experienced great change in this town during the past thirty years, but it has remained a truly wonderful place to live. The passing time has brought growth to our family, including the emergence of young grandchildren. At the same time, the Virginia craft beverage community has grown beyond wine to include a vibrant progeny of craft breweries, cideries, and distilleries. These changes to the industry reflect the independent spirit of a new generation embodying the bold entrepreneurship that characterized the Blue Ridge Excursions explosion of Virginia wine making in years past. The past thirty years have also seen an expansion of our community's business and cultural offerings. e Virginia Festival of the Book, Virginia Film Festival, and the Look3 Festival of the Photograph have attained national prominence. The renovation of the magnificent Paramount Theater has served as an anchor for the arts. Fine local cuisine, an explosion in the theater and music scenes, a revitalization of Downtown, an upswing in the University's sports programs, and both national and international headlining entertainment at the John Paul Jones Arena are just a few of the remarkable developments that have accelerated over the recent years. We hope the writing that follows inspires you to come and see what all the fuss is about! Indeed, many of our guests are so pleased with the offerings in our area that they extend their stays. Some may even make the decision that my husband and I made well over thirty years ago-to call Charlottesville home.


Tapping the West

Tapping the West

Author: Scott Messenger

Publisher: TouchWood Editions

Published: 2020-05-05

Total Pages: 313

ISBN-13: 1771513217

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Winner of a 2020 Gourmand World Cookbook Award The story behind Alberta's craft beer boom. An insider’s look that brings together tasting notes, social history, politics, and science. When Alberta eliminated its laws around mandatory minimum brewing capacity in 2013, the industry suddenly opened to the possibility of small-batch craft breweries. From roughly a dozen in operation before deregulation, there are now more than a hundred today, with new ones bubbling up each month. It’s an inspiring story, one that writer Scott Messenger tells in impressive scope. At a time when Alberta was still recovering from the plunge in oil prices in 2008, deregulation represented a path to economic diversification. Messenger takes readers on the road with him to investigate artifacts left behind by Alberta brewers dating to the late-1800s, to farms responsible for the province’s unrivalled malt, and into the brewhouses and backstories of some of Canada’s best new beer makers. It’s an insider’s look at history in the making. With humour, straight-talking tasting notes, and a willingness to challenge stereotypes, Messenger introduces us to key players in the industry. We meet Graham Sherman of Tool Shed Brewing, who helped spearhead the change in legislation; Greg Zeschuk, whose Belgian-inspired brewery is poised to put Alberta beer on the global map; the sisters behind Northern Girls Hopyard, Alberta’s first hop farm; and many more. Messenger winds up his narrative with a good, old-fashioned pub crawl, a fitting finale for the story of an industry that is, at its heart, about having fun with friends. Bringing together social history, politics, and science, Tapping the West is engaging and balanced—not unlike the perfect you-know-what.


Book Synopsis Tapping the West by : Scott Messenger

Download or read book Tapping the West written by Scott Messenger and published by TouchWood Editions. This book was released on 2020-05-05 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of a 2020 Gourmand World Cookbook Award The story behind Alberta's craft beer boom. An insider’s look that brings together tasting notes, social history, politics, and science. When Alberta eliminated its laws around mandatory minimum brewing capacity in 2013, the industry suddenly opened to the possibility of small-batch craft breweries. From roughly a dozen in operation before deregulation, there are now more than a hundred today, with new ones bubbling up each month. It’s an inspiring story, one that writer Scott Messenger tells in impressive scope. At a time when Alberta was still recovering from the plunge in oil prices in 2008, deregulation represented a path to economic diversification. Messenger takes readers on the road with him to investigate artifacts left behind by Alberta brewers dating to the late-1800s, to farms responsible for the province’s unrivalled malt, and into the brewhouses and backstories of some of Canada’s best new beer makers. It’s an insider’s look at history in the making. With humour, straight-talking tasting notes, and a willingness to challenge stereotypes, Messenger introduces us to key players in the industry. We meet Graham Sherman of Tool Shed Brewing, who helped spearhead the change in legislation; Greg Zeschuk, whose Belgian-inspired brewery is poised to put Alberta beer on the global map; the sisters behind Northern Girls Hopyard, Alberta’s first hop farm; and many more. Messenger winds up his narrative with a good, old-fashioned pub crawl, a fitting finale for the story of an industry that is, at its heart, about having fun with friends. Bringing together social history, politics, and science, Tapping the West is engaging and balanced—not unlike the perfect you-know-what.