Creative After Effects 7

Creative After Effects 7

Author: Angie Taylor

Publisher: CRC Press

Published: 2013-10-28

Total Pages: 597

ISBN-13: 1136143580

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Realize your creative potential with a working knowledge of After Effects 7. Renowned artist and designer Angie Taylor demonstrates professional workflows and inspires with practical tutorial lessons that help put the theory (and you!) to work. You'll learn from a comprehensive survey of the new interface and features, with illustrated techniques for animation, visual effects and motion graphics. Practice exercises to reinforce essential techniques, and continuous projects challenge you with fantastically creative uses of the application. The companion DVD includes everything you'll need to complete the tutorials as well as an array of bonus plug-ins and demo software.


Book Synopsis Creative After Effects 7 by : Angie Taylor

Download or read book Creative After Effects 7 written by Angie Taylor and published by CRC Press. This book was released on 2013-10-28 with total page 597 pages. Available in PDF, EPUB and Kindle. Book excerpt: Realize your creative potential with a working knowledge of After Effects 7. Renowned artist and designer Angie Taylor demonstrates professional workflows and inspires with practical tutorial lessons that help put the theory (and you!) to work. You'll learn from a comprehensive survey of the new interface and features, with illustrated techniques for animation, visual effects and motion graphics. Practice exercises to reinforce essential techniques, and continuous projects challenge you with fantastically creative uses of the application. The companion DVD includes everything you'll need to complete the tutorials as well as an array of bonus plug-ins and demo software.


After Effects for Designers

After Effects for Designers

Author: Chris Jackson

Publisher: Taylor & Francis

Published: 2018-01-03

Total Pages: 316

ISBN-13: 1351736639

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After Effects for Designers teaches design students, artists, and web, graphic, and interactive designers how to design, develop, and deploy motion design projects using Adobe After Effects. Author Chris Jackson balances fundamental aspects of time-based design with related techniques, and explores the principles of animation; composition and layout; visual hierarchy; typography; cinematic storytelling; 3D modelling; compositing, and more. Each chapter contains unique, step-by-step project exercises that offer timesaving practical tips and hands-on design techniques, teaching readers how to effectively use the tools at their disposal in order to conceptualize and visualize creative solutions to their own motion design work. Readers will build professional-world examples in every chapter and, as a result, learn how to both design effectively using After Effects and practically apply these skills in client-based work. An accompanying companion website includes complete project files for the book's chapter exercises, and additional video tutorials.


Book Synopsis After Effects for Designers by : Chris Jackson

Download or read book After Effects for Designers written by Chris Jackson and published by Taylor & Francis. This book was released on 2018-01-03 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: After Effects for Designers teaches design students, artists, and web, graphic, and interactive designers how to design, develop, and deploy motion design projects using Adobe After Effects. Author Chris Jackson balances fundamental aspects of time-based design with related techniques, and explores the principles of animation; composition and layout; visual hierarchy; typography; cinematic storytelling; 3D modelling; compositing, and more. Each chapter contains unique, step-by-step project exercises that offer timesaving practical tips and hands-on design techniques, teaching readers how to effectively use the tools at their disposal in order to conceptualize and visualize creative solutions to their own motion design work. Readers will build professional-world examples in every chapter and, as a result, learn how to both design effectively using After Effects and practically apply these skills in client-based work. An accompanying companion website includes complete project files for the book's chapter exercises, and additional video tutorials.


Creative Motion Mastery with Adobe After Effects

Creative Motion Mastery with Adobe After Effects

Author: Vishu Aggarwal

Publisher: Packt Publishing Ltd

Published: 2024-02-02

Total Pages: 332

ISBN-13: 1804610887

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Discover the top tricks and techniques with After Effects 2022 and later versions and elevate your graphics design skills by creating real-world projects in this part-color guide Key Features Master After Effects through hands-on engagement with small projects, following the best practices Leverage the settings and uncover hidden options in After Effects to optimize your workflow Acquire skills and techniques that will set you apart from other graphic designers Purchase of the print or Kindle book includes a free PDF eBook Book DescriptionVisual effects and motion graphics are everywhere, shaping the film, TV, games, websites, and application landscape. Navigating a field this complex and ever-expanding demands more than mere familiarity with tools; you need to stand out to get ahead. Creative Motion Mastery with Adobe After Effects is the definitive guide that not only equips you with the essential skills to distinguish yourself, but also takes you through real projects that you can add to your portfolio. Guided by a hands-on learning approach, you'll master the UI, workflow, and diverse projects such as text animation, shape layers, and rotoscoping. With this newfound knowledge, you’ll take your graphic design and post-production skills to the next level using chroma keying, particle simulations, and 2D and 3D tracking. You’ll progress faster than someone taking a formal course in Adobe After Effects! And it’s not all about creating; you’ll import graphics from Illustrator and Photoshop and apply post-production effects to give them a new life. Finally, you’ll discover how seamlessly you can export and manage your projects, ensuring end-to-end coverage of all you need. By the end of the book, you’ll have a thorough understanding of Adobe After Effects, equipped with the skills and practice you need to propel your career in graphic design.What you will learn Create and customize text layers, including text animations, using shape layers Enhance projects with audio elements and apply audio effects to shape layers Develop editable motion graphics templates for Premiere Pro Implement color correction and grading techniques to enhance footage in projects Use rotoscoping to remove and mask objects seamlessly Generate realistic effects such as rain, fire, and smoke using particle simulations Master the art of compositing through Chroma Keying Get to grips with 2D and 3D tracking for seamless element integration Who this book is for This book is for graphic designers, UX and UI designers, e-learning designers, motion graphics artists, video editors, and VFX artists. A fundamental grasp and minimal experience with After Effects will help you follow long the concepts covered in this book. Additionally, familiarity with Illustrator and Photoshop will provide an added advantage.


Book Synopsis Creative Motion Mastery with Adobe After Effects by : Vishu Aggarwal

Download or read book Creative Motion Mastery with Adobe After Effects written by Vishu Aggarwal and published by Packt Publishing Ltd. This book was released on 2024-02-02 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the top tricks and techniques with After Effects 2022 and later versions and elevate your graphics design skills by creating real-world projects in this part-color guide Key Features Master After Effects through hands-on engagement with small projects, following the best practices Leverage the settings and uncover hidden options in After Effects to optimize your workflow Acquire skills and techniques that will set you apart from other graphic designers Purchase of the print or Kindle book includes a free PDF eBook Book DescriptionVisual effects and motion graphics are everywhere, shaping the film, TV, games, websites, and application landscape. Navigating a field this complex and ever-expanding demands more than mere familiarity with tools; you need to stand out to get ahead. Creative Motion Mastery with Adobe After Effects is the definitive guide that not only equips you with the essential skills to distinguish yourself, but also takes you through real projects that you can add to your portfolio. Guided by a hands-on learning approach, you'll master the UI, workflow, and diverse projects such as text animation, shape layers, and rotoscoping. With this newfound knowledge, you’ll take your graphic design and post-production skills to the next level using chroma keying, particle simulations, and 2D and 3D tracking. You’ll progress faster than someone taking a formal course in Adobe After Effects! And it’s not all about creating; you’ll import graphics from Illustrator and Photoshop and apply post-production effects to give them a new life. Finally, you’ll discover how seamlessly you can export and manage your projects, ensuring end-to-end coverage of all you need. By the end of the book, you’ll have a thorough understanding of Adobe After Effects, equipped with the skills and practice you need to propel your career in graphic design.What you will learn Create and customize text layers, including text animations, using shape layers Enhance projects with audio elements and apply audio effects to shape layers Develop editable motion graphics templates for Premiere Pro Implement color correction and grading techniques to enhance footage in projects Use rotoscoping to remove and mask objects seamlessly Generate realistic effects such as rain, fire, and smoke using particle simulations Master the art of compositing through Chroma Keying Get to grips with 2D and 3D tracking for seamless element integration Who this book is for This book is for graphic designers, UX and UI designers, e-learning designers, motion graphics artists, video editors, and VFX artists. A fundamental grasp and minimal experience with After Effects will help you follow long the concepts covered in this book. Additionally, familiarity with Illustrator and Photoshop will provide an added advantage.


Creative After Effects 5.0

Creative After Effects 5.0

Author: Angie Taylor

Publisher: Taylor & Francis US

Published: 2001

Total Pages: 332

ISBN-13:

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Taylor aims to provide a guide to the fundamental workings of after effects software and how to get the best results from it. Examples are given of its capabilities, including nesting, layering, working with text and numbers, and time-based effects.


Book Synopsis Creative After Effects 5.0 by : Angie Taylor

Download or read book Creative After Effects 5.0 written by Angie Taylor and published by Taylor & Francis US. This book was released on 2001 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taylor aims to provide a guide to the fundamental workings of after effects software and how to get the best results from it. Examples are given of its capabilities, including nesting, layering, working with text and numbers, and time-based effects.


Adobe After Effects Classroom in a Book (2022 release)

Adobe After Effects Classroom in a Book (2022 release)

Author: Lisa Fridsma

Publisher: Adobe Press

Published: 2022-01-12

Total Pages: 616

ISBN-13: 0137623739

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Gain hands-on experience creating, manipulating, and optimising motion graphics for film, video, the web, and mobile devices. Learn how to animate text and images, customise a wide range of effects, track and sync content, rotoscope, manipulate timing, correct colour, and remove unwanted objects. Customise cameras and lighting to create compelling 3D content. Classroom in a Book, the best-selling series of hands-on software training workbooks, offers what no other book or training program does - an official training series from Adobe, developed with the support of Adobe product experts. Adobe After Effects Classroom in a Book (2022 release) contains 15 lessons that cover the basics and beyond, providing countless tips and techniques to help you become more productive with the program. You can follow the book from start to finish or choose only those lessons that interest you. Purchasing this book includes valuable online extras. Follow the instructions in the book's 'Getting Started' section to unlock access to: Downloadable lesson files - you need to work through the projects in the book Web Edition - containing the complete text of the book, interactive quizzes, and videos that walk you through the lessons step by step What you need to use this book: Adobe After Effects (2022 release) software, for either Windows or macOS. (Software not included.) Note: Classroom in a Book does not replace the documentation, support, updates, or any other benefits of being a registered owner of Adobe After Effects software. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit eBooks do not have an expiry date. You will continue to access your ebook whilst you have your Bookshelf installed.


Book Synopsis Adobe After Effects Classroom in a Book (2022 release) by : Lisa Fridsma

Download or read book Adobe After Effects Classroom in a Book (2022 release) written by Lisa Fridsma and published by Adobe Press. This book was released on 2022-01-12 with total page 616 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gain hands-on experience creating, manipulating, and optimising motion graphics for film, video, the web, and mobile devices. Learn how to animate text and images, customise a wide range of effects, track and sync content, rotoscope, manipulate timing, correct colour, and remove unwanted objects. Customise cameras and lighting to create compelling 3D content. Classroom in a Book, the best-selling series of hands-on software training workbooks, offers what no other book or training program does - an official training series from Adobe, developed with the support of Adobe product experts. Adobe After Effects Classroom in a Book (2022 release) contains 15 lessons that cover the basics and beyond, providing countless tips and techniques to help you become more productive with the program. You can follow the book from start to finish or choose only those lessons that interest you. Purchasing this book includes valuable online extras. Follow the instructions in the book's 'Getting Started' section to unlock access to: Downloadable lesson files - you need to work through the projects in the book Web Edition - containing the complete text of the book, interactive quizzes, and videos that walk you through the lessons step by step What you need to use this book: Adobe After Effects (2022 release) software, for either Windows or macOS. (Software not included.) Note: Classroom in a Book does not replace the documentation, support, updates, or any other benefits of being a registered owner of Adobe After Effects software. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit eBooks do not have an expiry date. You will continue to access your ebook whilst you have your Bookshelf installed.


Adobe After Effects CS4 Classroom in a Book

Adobe After Effects CS4 Classroom in a Book

Author: Adobe Creative Team

Publisher: Peachpit Press

Published: 2010-04-16

Total Pages: 401

ISBN-13: 013208922X

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Visual effects and motion graphics pros of all stripes - from broadcast professionals to VFX supervisors to Web designers who need to produce occasional video segments - will welcome the dramatically accelerated features provided in the brand-new After Effects CS4. This best-selling book has been revised to cover all that's new in this upgrade: the ability to import 3D layers from Photoshop; the Cartoon effect that converts live-action footage into stylized imagery; Adobe Device Central CS4, which lets you preview and test animations for mobile devices, and more. Designed around a single complex project that’s broken down into manageable lessons, this book mimics a real-world workflow - but one that readers tackle at their own pace. Contains all the lesson files and footage readers need to complete the lessons. All of Peachpit's eBooks contain the same content as the print edition. You will find a link in the last few pages of your eBook that directs you to the media files. Helpful tips: · If you are able to search the book, search for "Where are the lesson files?" · Go to the very last page of the book and scroll backwards. · You will need a web-enabled device or computer in order to access the media files that accompany this ebook. Entering the URL supplied into a computer with web access will allow you to get to the files. · Depending on your device, it is possible that your display settings will cut off part of the URL. To make sure this is not the case, try reducing your font size and turning your device to a landscape view. This should cause the full URL to appear.


Book Synopsis Adobe After Effects CS4 Classroom in a Book by : Adobe Creative Team

Download or read book Adobe After Effects CS4 Classroom in a Book written by Adobe Creative Team and published by Peachpit Press. This book was released on 2010-04-16 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: Visual effects and motion graphics pros of all stripes - from broadcast professionals to VFX supervisors to Web designers who need to produce occasional video segments - will welcome the dramatically accelerated features provided in the brand-new After Effects CS4. This best-selling book has been revised to cover all that's new in this upgrade: the ability to import 3D layers from Photoshop; the Cartoon effect that converts live-action footage into stylized imagery; Adobe Device Central CS4, which lets you preview and test animations for mobile devices, and more. Designed around a single complex project that’s broken down into manageable lessons, this book mimics a real-world workflow - but one that readers tackle at their own pace. Contains all the lesson files and footage readers need to complete the lessons. All of Peachpit's eBooks contain the same content as the print edition. You will find a link in the last few pages of your eBook that directs you to the media files. Helpful tips: · If you are able to search the book, search for "Where are the lesson files?" · Go to the very last page of the book and scroll backwards. · You will need a web-enabled device or computer in order to access the media files that accompany this ebook. Entering the URL supplied into a computer with web access will allow you to get to the files. · Depending on your device, it is possible that your display settings will cut off part of the URL. To make sure this is not the case, try reducing your font size and turning your device to a landscape view. This should cause the full URL to appear.


The Focal Easy Guide to After Effects

The Focal Easy Guide to After Effects

Author: Curtis Sponsler

Publisher: Taylor & Francis

Published: 2005

Total Pages: 296

ISBN-13: 024051968X

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This ideal quick reference to Adobe's motion graphics and visual effects software package, After Effects, includes an easy-to-understand collection of instructive examples that are simple to understand and put into practice. Readers learn how to open and install After Effects and be up-and-running "out of the box" immediately.


Book Synopsis The Focal Easy Guide to After Effects by : Curtis Sponsler

Download or read book The Focal Easy Guide to After Effects written by Curtis Sponsler and published by Taylor & Francis. This book was released on 2005 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: This ideal quick reference to Adobe's motion graphics and visual effects software package, After Effects, includes an easy-to-understand collection of instructive examples that are simple to understand and put into practice. Readers learn how to open and install After Effects and be up-and-running "out of the box" immediately.


Criando Motion Graphics Com After Effects, 5a Ed., Versão Cs5

Criando Motion Graphics Com After Effects, 5a Ed., Versão Cs5

Author: Chris Meyer

Publisher: Taylor & Francis

Published: 2012-12-11

Total Pages: 769

ISBN-13: 1135054053

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After Effects CS5.5 Update: /tv.adobe.com/show/after-effects-cs55-new-creative-techniques/ Chris and Trish Meyer have created a series of videos demonstrating how to use their favorite new and enhanced features in After Effects CS5.5. Virtually all of these videos use exercise files from Creating Motion Graphics with After Effects (5th Edition for CS5) as their starting point, extending the usefulness of this book for its owners. These videos may be viewed for free on AdobeTV. * 5th Edition of best-selling After Effects book by renowned authors Trish and Chris Meyer covers the important updates in After Effects CS4 and CS5 * Covers both essential and advanced techniques, from basic layer manipulation and animation through keying, motion tracking, and color management * Companion DVD is packed with project files for version CS5, source materials, and nearly 200 pages of bonus chapters Trish and Chris Meyer share over 17 years of hard-earned, real-world film and video production experience inside this critically acclaimed text. More than a step-by-step review of the features in AE, readers will learn how the program thinks so that they can realize their own visions more quickly and efficiently. This full-color book is packed with tips, gotchas, and sage advice that will help users thrive no matter what projects they might encounter. Creating Motion Graphics 5th Edition has been thoroughly revised to reflect the new features introduced in both After Effects CS4 and CS5. New chapters cover the revolutionary new Roto Brush feature, as well as mocha and mocha shape. The 3D section has been expanded to include working with 3D effects such as Digieffects FreeForm plus workflows including Adobe Repoussé, Vanishing Point Exchange, and 3D model import using Adobe Photoshop Extended. The print version is also accompanied by a DVD that contains project files and source materials for all the techniques demonstrated in the book, as well as nearly 200 pages of bonus chapters on subjects such as expressions, scripting, and effects. Subjects include: Animation Techniques; Layer Management; Modes, Masks, and Mattes; Mastering 3D Space; Text Animation; Effects & Presets; Painting and Rotoscoping; Parenting, Nesting, and Collapsing; Color Management and Video Essentials; Motion Tracking and Keying; Working with Audio; Integrating with 3D Applications; Puppet Tools; Expressions; Exporting and Rendering; and much more.


Book Synopsis Criando Motion Graphics Com After Effects, 5a Ed., Versão Cs5 by : Chris Meyer

Download or read book Criando Motion Graphics Com After Effects, 5a Ed., Versão Cs5 written by Chris Meyer and published by Taylor & Francis. This book was released on 2012-12-11 with total page 769 pages. Available in PDF, EPUB and Kindle. Book excerpt: After Effects CS5.5 Update: /tv.adobe.com/show/after-effects-cs55-new-creative-techniques/ Chris and Trish Meyer have created a series of videos demonstrating how to use their favorite new and enhanced features in After Effects CS5.5. Virtually all of these videos use exercise files from Creating Motion Graphics with After Effects (5th Edition for CS5) as their starting point, extending the usefulness of this book for its owners. These videos may be viewed for free on AdobeTV. * 5th Edition of best-selling After Effects book by renowned authors Trish and Chris Meyer covers the important updates in After Effects CS4 and CS5 * Covers both essential and advanced techniques, from basic layer manipulation and animation through keying, motion tracking, and color management * Companion DVD is packed with project files for version CS5, source materials, and nearly 200 pages of bonus chapters Trish and Chris Meyer share over 17 years of hard-earned, real-world film and video production experience inside this critically acclaimed text. More than a step-by-step review of the features in AE, readers will learn how the program thinks so that they can realize their own visions more quickly and efficiently. This full-color book is packed with tips, gotchas, and sage advice that will help users thrive no matter what projects they might encounter. Creating Motion Graphics 5th Edition has been thoroughly revised to reflect the new features introduced in both After Effects CS4 and CS5. New chapters cover the revolutionary new Roto Brush feature, as well as mocha and mocha shape. The 3D section has been expanded to include working with 3D effects such as Digieffects FreeForm plus workflows including Adobe Repoussé, Vanishing Point Exchange, and 3D model import using Adobe Photoshop Extended. The print version is also accompanied by a DVD that contains project files and source materials for all the techniques demonstrated in the book, as well as nearly 200 pages of bonus chapters on subjects such as expressions, scripting, and effects. Subjects include: Animation Techniques; Layer Management; Modes, Masks, and Mattes; Mastering 3D Space; Text Animation; Effects & Presets; Painting and Rotoscoping; Parenting, Nesting, and Collapsing; Color Management and Video Essentials; Motion Tracking and Keying; Working with Audio; Integrating with 3D Applications; Puppet Tools; Expressions; Exporting and Rendering; and much more.


Adobe After Effects CS6 Digital Classroom

Adobe After Effects CS6 Digital Classroom

Author: Jerron Smith

Publisher: John Wiley & Sons

Published: 2012-06-25

Total Pages: 466

ISBN-13: 1118238982

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Edit and apply effects for stellar visual and special effects This important resource is like having a personal instructor guiding you through each lesson, while you work at your own pace. It includes 10 self-paced lessons that let you discover essential skills and explore the new features and capabilities of Adobe After Effects. Every lesson is presented in full color with step-by-step instructions. Video tutorials and lesson files on a companion DVD were developed by the same team of professional instructors and After Effects experts who have created many of the official training titles for Adobe Systems. Combines a full-color, step-by-step instructional book along with lesson files and video training from expert instructors Written for After Effects CS6, a leading motion graphics and visual effects program that allows users to create and deliver compelling motion graphics and visual effects Demonstrates how to quickly get up to speed using After Effects to create and animate text, images, and video for the web, TV, and digital displays After Effects CS6 Digital Classroom takes you from the basics through intermediate-level topics, teaching you this complex software in a clear, approachable manner. DVD and other supplementary materials are not included as part of the e-book file, but are available for download after purchase.


Book Synopsis Adobe After Effects CS6 Digital Classroom by : Jerron Smith

Download or read book Adobe After Effects CS6 Digital Classroom written by Jerron Smith and published by John Wiley & Sons. This book was released on 2012-06-25 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: Edit and apply effects for stellar visual and special effects This important resource is like having a personal instructor guiding you through each lesson, while you work at your own pace. It includes 10 self-paced lessons that let you discover essential skills and explore the new features and capabilities of Adobe After Effects. Every lesson is presented in full color with step-by-step instructions. Video tutorials and lesson files on a companion DVD were developed by the same team of professional instructors and After Effects experts who have created many of the official training titles for Adobe Systems. Combines a full-color, step-by-step instructional book along with lesson files and video training from expert instructors Written for After Effects CS6, a leading motion graphics and visual effects program that allows users to create and deliver compelling motion graphics and visual effects Demonstrates how to quickly get up to speed using After Effects to create and animate text, images, and video for the web, TV, and digital displays After Effects CS6 Digital Classroom takes you from the basics through intermediate-level topics, teaching you this complex software in a clear, approachable manner. DVD and other supplementary materials are not included as part of the e-book file, but are available for download after purchase.


Drive

Drive

Author: Daniel H. Pink

Publisher: Penguin

Published: 2011-04-05

Total Pages: 275

ISBN-13: 1101524383

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The New York Times bestseller that gives readers a paradigm-shattering new way to think about motivation from the author of When: The Scientific Secrets of Perfect Timing Most people believe that the best way to motivate is with rewards like money—the carrot-and-stick approach. That's a mistake, says Daniel H. Pink (author of To Sell Is Human: The Surprising Truth About Motivating Others). In this provocative and persuasive new book, he asserts that the secret to high performance and satisfaction-at work, at school, and at home—is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world. Drawing on four decades of scientific research on human motivation, Pink exposes the mismatch between what science knows and what business does—and how that affects every aspect of life. He examines the three elements of true motivation—autonomy, mastery, and purpose-and offers smart and surprising techniques for putting these into action in a unique book that will change how we think and transform how we live.


Book Synopsis Drive by : Daniel H. Pink

Download or read book Drive written by Daniel H. Pink and published by Penguin. This book was released on 2011-04-05 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: The New York Times bestseller that gives readers a paradigm-shattering new way to think about motivation from the author of When: The Scientific Secrets of Perfect Timing Most people believe that the best way to motivate is with rewards like money—the carrot-and-stick approach. That's a mistake, says Daniel H. Pink (author of To Sell Is Human: The Surprising Truth About Motivating Others). In this provocative and persuasive new book, he asserts that the secret to high performance and satisfaction-at work, at school, and at home—is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world. Drawing on four decades of scientific research on human motivation, Pink exposes the mismatch between what science knows and what business does—and how that affects every aspect of life. He examines the three elements of true motivation—autonomy, mastery, and purpose-and offers smart and surprising techniques for putting these into action in a unique book that will change how we think and transform how we live.