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This book contains all the insights and hand s-on tools necessary to create and execute packages that att ract the right customers, turn leads into buyers and convert one-time sales into long term customers. '
Book Synopsis Creative Strategy in Direct Marketing by : Susan K. Jones
Download or read book Creative Strategy in Direct Marketing written by Susan K. Jones and published by N T C Business Books. This book was released on 1998 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contains all the insights and hand s-on tools necessary to create and execute packages that att ract the right customers, turn leads into buyers and convert one-time sales into long term customers. '
This revised te×t includes coverage of electronic commerce, database marketing and research into direct and on-line marketing.
Book Synopsis Direct Marketing Management by : Mary Lou Roberts
Download or read book Direct Marketing Management written by Mary Lou Roberts and published by Prentice Hall International (UK). This book was released on 1999 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt: This revised te×t includes coverage of electronic commerce, database marketing and research into direct and on-line marketing.
Book Synopsis Creative Strategy in Advertising by : A. Jerome Jewler
Download or read book Creative Strategy in Advertising written by A. Jerome Jewler and published by Wadsworth Publishing Company. This book was released on 1985 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Creative Strategy in Direct & Interactive Marketing by : Susan K. Jones
Download or read book Creative Strategy in Direct & Interactive Marketing written by Susan K. Jones and published by . This book was released on 2006 with total page 502 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Now in its third edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective integrated marketing communication (IMC). Blakeman covers key areas, from marketing plans, branding/positioning, and creative briefs to copywriting, design, and considerations for each major media format. Throughout, she explores visual and verbal tactics, along with the use of business theory and practices, and how these affect the development of the creative message. This user-friendly introduction walks students through the varied strands of IMC, including advertising, PR, direct marketing, and sales promotion, in a concise and logical fashion.
Book Synopsis Integrated Marketing Communication by : Robyn Blakeman
Download or read book Integrated Marketing Communication written by Robyn Blakeman and published by Rowman & Littlefield. This book was released on 2018-02-01 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its third edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective integrated marketing communication (IMC). Blakeman covers key areas, from marketing plans, branding/positioning, and creative briefs to copywriting, design, and considerations for each major media format. Throughout, she explores visual and verbal tactics, along with the use of business theory and practices, and how these affect the development of the creative message. This user-friendly introduction walks students through the varied strands of IMC, including advertising, PR, direct marketing, and sales promotion, in a concise and logical fashion.
Book Synopsis Direct Marketing by : Edward L. Nash
Download or read book Direct Marketing written by Edward L. Nash and published by McGraw-Hill Companies. This book was released on 1986 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt:
This text and disk aim to provide comprehensive coverage of direct marketing practice and techniques, exploring marketing strategy and marketing management. Ten case studies are included.
Book Synopsis Direct Marketing by : William J. McDonald (Ph. D.)
Download or read book Direct Marketing written by William J. McDonald (Ph. D.) and published by Irwin Professional Publishing. This book was released on 1998 with total page 558 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text and disk aim to provide comprehensive coverage of direct marketing practice and techniques, exploring marketing strategy and marketing management. Ten case studies are included.
Now in its fourth edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective integrated marketing communication (IMC). Robyn Blakeman covers key areas, from marketing plans, branding/positioning, and creative briefs to copywriting, design, and considerations for each major media format. Throughout, the book explores visual and verbal tactics, along with the use of business theory and practices and how these affect the development of the creative message. This user-friendly introduction walks students through the varied strands of IMC, including advertising, PR, direct marketing, and sales promotion, in a concise and logical fashion. The fourth edition features Twelve new case studies Increased discussion of digital and social media opportunities Content boxes comparing new and traditional media End of chapter discussion questions Comprehensive glossary of terms Student and instructor ancillaries available at http: //textbooks.rowman.com/blakeman4e.
Book Synopsis Integrated Marketing Communication by : Robyn Blakeman
Download or read book Integrated Marketing Communication written by Robyn Blakeman and published by Rowman & Littlefield. This book was released on 2023-07-15 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its fourth edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective integrated marketing communication (IMC). Robyn Blakeman covers key areas, from marketing plans, branding/positioning, and creative briefs to copywriting, design, and considerations for each major media format. Throughout, the book explores visual and verbal tactics, along with the use of business theory and practices and how these affect the development of the creative message. This user-friendly introduction walks students through the varied strands of IMC, including advertising, PR, direct marketing, and sales promotion, in a concise and logical fashion. The fourth edition features Twelve new case studies Increased discussion of digital and social media opportunities Content boxes comparing new and traditional media End of chapter discussion questions Comprehensive glossary of terms Student and instructor ancillaries available at http: //textbooks.rowman.com/blakeman4e.
Book Synopsis Winning Direct Response Advertising by : Joan Throckmorton
Download or read book Winning Direct Response Advertising written by Joan Throckmorton and published by Prentice Hall. This book was released on 1988 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt:
This is the classic primer on how to make the creative plan fit into and support the marketing plan, and develop creative ideas that are strategically accurate and tactically effective. And, in this time of multiplying media forms, the author shows how to develop creative plans, strategies, and ideas that integrate different media forms and platforms that create more effective and more profitable marketing communications programs. This book is a great classroom text for upper-level undergraduate marketing and creative courses and a great hands-on reference for day-to-day executives wanting to manage their marketing communications programs more effectively.
Book Synopsis Creative Strategy in Direct and Interactive Marketing by : Susan K. Jones
Download or read book Creative Strategy in Direct and Interactive Marketing written by Susan K. Jones and published by . This book was released on 2011-08 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the classic primer on how to make the creative plan fit into and support the marketing plan, and develop creative ideas that are strategically accurate and tactically effective. And, in this time of multiplying media forms, the author shows how to develop creative plans, strategies, and ideas that integrate different media forms and platforms that create more effective and more profitable marketing communications programs. This book is a great classroom text for upper-level undergraduate marketing and creative courses and a great hands-on reference for day-to-day executives wanting to manage their marketing communications programs more effectively.
