Creative Cognition

Creative Cognition

Author: Ronald A. Finke

Publisher: MIT Press

Published: 1996-01-05

Total Pages: 255

ISBN-13: 0262560968

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Creative Cognition combines original experiments with existing work in cognitive psychology to provide the first explicit account of the cognitive processes and structures that contribute to creative thinking and discovery. Creative Cognition combines original experiments with existing work in cognitive psychology to provide the first explicit account of the cognitive processes and structures that contribute to creative thinking and discovery. In separate chapters, the authors take up visualization, concept formation, categorization, memory retrieval, and problem solving. They describe novel experimental methods for studying creative cognitive processes under controlled laboratory conditions, along with techniques that can be used to generate many different types of inventions and concepts. Unlike traditional approaches, Creative Cognition considers creativity as a product of numerous cognitive processes, each of which helps to set the stage for insight and discovery. It identifies many of these processes as well as general principles of creative cognition that can be applied across a variety of different domains, with examples in artificial intelligence, engineering design, product development, architecture, education, and the visual arts. Following a summary of previous approaches to creativity, the authors present a theoretical model of the creative process. They review research involving an innovative imagery recombination technique, developed by Finke, that clearly demonstrates that creative inventions can be induced in the laboratory. They then describe experiments in category learning that support the provocative claim that the factors constraining category formation similarly constrain imagination and illustrate the role of various memory processes and other strategies in creative problem solving.


Book Synopsis Creative Cognition by : Ronald A. Finke

Download or read book Creative Cognition written by Ronald A. Finke and published by MIT Press. This book was released on 1996-01-05 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creative Cognition combines original experiments with existing work in cognitive psychology to provide the first explicit account of the cognitive processes and structures that contribute to creative thinking and discovery. Creative Cognition combines original experiments with existing work in cognitive psychology to provide the first explicit account of the cognitive processes and structures that contribute to creative thinking and discovery. In separate chapters, the authors take up visualization, concept formation, categorization, memory retrieval, and problem solving. They describe novel experimental methods for studying creative cognitive processes under controlled laboratory conditions, along with techniques that can be used to generate many different types of inventions and concepts. Unlike traditional approaches, Creative Cognition considers creativity as a product of numerous cognitive processes, each of which helps to set the stage for insight and discovery. It identifies many of these processes as well as general principles of creative cognition that can be applied across a variety of different domains, with examples in artificial intelligence, engineering design, product development, architecture, education, and the visual arts. Following a summary of previous approaches to creativity, the authors present a theoretical model of the creative process. They review research involving an innovative imagery recombination technique, developed by Finke, that clearly demonstrates that creative inventions can be induced in the laboratory. They then describe experiments in category learning that support the provocative claim that the factors constraining category formation similarly constrain imagination and illustrate the role of various memory processes and other strategies in creative problem solving.


Creativity, Cognition, and Knowledge

Creativity, Cognition, and Knowledge

Author: Terry Dartnall

Publisher: Bloomsbury Publishing USA

Published: 2002-06-30

Total Pages: 350

ISBN-13: 0313012474

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This collection weitten by leading figures in cognitive science includes their lively debates with Dartnall about his call for a new epistemology, an alternative to the standard representational story in cognitive science. Dartnall aims to show that new epistemology is already with us in some leading-edge models of human creativity. Such an epistemology steers a middle road between the representationism of classical cognitive science and a radical anti-representationism that denies the existence or importance of representations. Dartnall, who debates contributors at each chapter's end, believes that creativity inheres—not only in big ticket items such as plays, poems, or sonatas—but in our ability to produce cognitive content at all, so that representations are the creative products of our knowledge, rather than its passive carriers.


Book Synopsis Creativity, Cognition, and Knowledge by : Terry Dartnall

Download or read book Creativity, Cognition, and Knowledge written by Terry Dartnall and published by Bloomsbury Publishing USA. This book was released on 2002-06-30 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection weitten by leading figures in cognitive science includes their lively debates with Dartnall about his call for a new epistemology, an alternative to the standard representational story in cognitive science. Dartnall aims to show that new epistemology is already with us in some leading-edge models of human creativity. Such an epistemology steers a middle road between the representationism of classical cognitive science and a radical anti-representationism that denies the existence or importance of representations. Dartnall, who debates contributors at each chapter's end, believes that creativity inheres—not only in big ticket items such as plays, poems, or sonatas—but in our ability to produce cognitive content at all, so that representations are the creative products of our knowledge, rather than its passive carriers.


The Creative Cognition Approach

The Creative Cognition Approach

Author: Steven M. Smith

Publisher: MIT Press

Published: 1995

Total Pages: 374

ISBN-13: 9780262193542

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Annotation Surveys the studies and theoretical views of prominent researchers in the areas of problem solving, concept formation, and thinking. Contributors cover a wide range of approaches that play a role in creative cognition, from associationism, to Gestalt, to computational approaches. Topics include dreams, intuition, the use of prior knowledge in creative thinking, insight versus analytic problem solving, and visual and computational processes in creative cognition. Annotation c. by Book News, Inc., Portland, Or.


Book Synopsis The Creative Cognition Approach by : Steven M. Smith

Download or read book The Creative Cognition Approach written by Steven M. Smith and published by MIT Press. This book was released on 1995 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotation Surveys the studies and theoretical views of prominent researchers in the areas of problem solving, concept formation, and thinking. Contributors cover a wide range of approaches that play a role in creative cognition, from associationism, to Gestalt, to computational approaches. Topics include dreams, intuition, the use of prior knowledge in creative thinking, insight versus analytic problem solving, and visual and computational processes in creative cognition. Annotation c. by Book News, Inc., Portland, Or.


Creativity and Reason in Cognitive Development

Creativity and Reason in Cognitive Development

Author: James C. Kaufman

Publisher: Cambridge University Press

Published: 2006-05-29

Total Pages:

ISBN-13: 1139454889

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To what extent do creativity and imagination decline in childhood? What factors might influence a decline? Theories of cognitive development show only uni-directional progress (although theorists may disagree whether such progress occurs steadily in small continuous improvements or comes in stages separated by plateaus during which developmental gains are consolidated). Declines in levels of skill are quite uncommon, yet many have observed just such an unusual pattern with regard to the development of creativity and of the imagination. Is there something about the development of one kind of thinking that undermines imaginative and creative thinking? Is it perhaps the process of schooling itself, with its focus on the acquisition of knowledge and the production of correct (rather than imaginative) answers, which promotes this decline? This book explores these questions from a variety of perspectives. Essays from psychologists and educators from diverse backgrounds discuss the relationships among creativity, reason, and knowledge.


Book Synopsis Creativity and Reason in Cognitive Development by : James C. Kaufman

Download or read book Creativity and Reason in Cognitive Development written by James C. Kaufman and published by Cambridge University Press. This book was released on 2006-05-29 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: To what extent do creativity and imagination decline in childhood? What factors might influence a decline? Theories of cognitive development show only uni-directional progress (although theorists may disagree whether such progress occurs steadily in small continuous improvements or comes in stages separated by plateaus during which developmental gains are consolidated). Declines in levels of skill are quite uncommon, yet many have observed just such an unusual pattern with regard to the development of creativity and of the imagination. Is there something about the development of one kind of thinking that undermines imaginative and creative thinking? Is it perhaps the process of schooling itself, with its focus on the acquisition of knowledge and the production of correct (rather than imaginative) answers, which promotes this decline? This book explores these questions from a variety of perspectives. Essays from psychologists and educators from diverse backgrounds discuss the relationships among creativity, reason, and knowledge.


Cognition

Cognition

Author: Robert W. Weisberg

Publisher: John Wiley & Sons

Published: 2013-02-07

Total Pages: 924

ISBN-13: 1118233603

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From memory to creativity—a complete and current presentation of the field of cognition The process of cognition allows us to function in life; it translates inputs from the world so we can recognize the sound of the alarm clock, remember the day of the week, and decide which clothes to wear. Cognition: From Memory to Creativity provides readers with a clear, research-based, and well-illustrated presentation of the field, starting with memory—the most accessible starting point—to more complex functions and research in information processing. Authors Robert Weisberg and Lauretta Reeves include the newest neurological findings that help us understand the human processes that allow for cognition. Unique in its organization, Cognition incorporates both classical and modern research and provides demonstration experiments for students to conduct with simple materials. Cognition explores: Models of memory and memory systems Encoding and retrieval Forgetting vs. false memory Visual cognition Attention and imagery Sounds, words, and meaning Logical thinking and decision making Problem solving and creative thinking


Book Synopsis Cognition by : Robert W. Weisberg

Download or read book Cognition written by Robert W. Weisberg and published by John Wiley & Sons. This book was released on 2013-02-07 with total page 924 pages. Available in PDF, EPUB and Kindle. Book excerpt: From memory to creativity—a complete and current presentation of the field of cognition The process of cognition allows us to function in life; it translates inputs from the world so we can recognize the sound of the alarm clock, remember the day of the week, and decide which clothes to wear. Cognition: From Memory to Creativity provides readers with a clear, research-based, and well-illustrated presentation of the field, starting with memory—the most accessible starting point—to more complex functions and research in information processing. Authors Robert Weisberg and Lauretta Reeves include the newest neurological findings that help us understand the human processes that allow for cognition. Unique in its organization, Cognition incorporates both classical and modern research and provides demonstration experiments for students to conduct with simple materials. Cognition explores: Models of memory and memory systems Encoding and retrieval Forgetting vs. false memory Visual cognition Attention and imagery Sounds, words, and meaning Logical thinking and decision making Problem solving and creative thinking


Creativity

Creativity

Author: Robert W. Weisberg

Publisher: John Wiley & Sons

Published: 2016-05-12

Total Pages: 553

ISBN-13: 1119239346

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How cognitive psychology explains human creativity Conventional wisdom holds that creativity is a mysterious quality present in a select few individuals. The rest of us, the common view goes, can only stand in awe of great creative achievements: we could never paint Guernica or devise the structure of the DNA molecule because we lack access to the rarified thoughts and inspirations that bless geniuses like Picasso or Watson and Crick. Presented with this view, today's cognitive psychologists largely differ finding instead that "ordinary" people employ the same creative thought processes as the greats. Though used and developed differently by different people, creativity can and should be studied as a positive psychological feature shared by all humans. Creativity: Understanding Innovation in Problem Solving, Science, Invention, and the Arts presents the major psychological theories of creativity and illustrates important concepts with vibrant and detailed case studies that exemplify how to study creative acts with scientific rigor. Creativity includes: * Two in-depth case studies--Watson and Crick's modeling of the DNA structure and Picasso's painting of Guernica-- serve as examples throughout the text * Methods used by psychologists to study the multiple facets of creativity * The "ordinary thinking" or cognitive view of creativity and its challengers * How problem-solving and experience relate to creative thinking * Genius and madness and the relationship between creativity and psychopathology * The possible role of the unconscious in creativity * Psychometrics--testing for creativity and how personality factors affect creativity * Confluence theories that use cognitive, personality, environmental, and other components to describe creativity Clearly and engagingly written by noted creativity expert Robert Weisberg, Creativity: Understanding Innovation in Problem Solving, Science, Invention, and the Arts takes both students and lay readers on an in-depth journey through contemporary cognitive psychology, showing how the discipline understands one of the most fundamental and fascinating human abilities. "This book will be a hit. It fills a large gap in the literature. It is a well-written, scholarly, balanced, and engaging book that will be enjoyed by students and faculty alike." --David Goldstein, University of Toronto


Book Synopsis Creativity by : Robert W. Weisberg

Download or read book Creativity written by Robert W. Weisberg and published by John Wiley & Sons. This book was released on 2016-05-12 with total page 553 pages. Available in PDF, EPUB and Kindle. Book excerpt: How cognitive psychology explains human creativity Conventional wisdom holds that creativity is a mysterious quality present in a select few individuals. The rest of us, the common view goes, can only stand in awe of great creative achievements: we could never paint Guernica or devise the structure of the DNA molecule because we lack access to the rarified thoughts and inspirations that bless geniuses like Picasso or Watson and Crick. Presented with this view, today's cognitive psychologists largely differ finding instead that "ordinary" people employ the same creative thought processes as the greats. Though used and developed differently by different people, creativity can and should be studied as a positive psychological feature shared by all humans. Creativity: Understanding Innovation in Problem Solving, Science, Invention, and the Arts presents the major psychological theories of creativity and illustrates important concepts with vibrant and detailed case studies that exemplify how to study creative acts with scientific rigor. Creativity includes: * Two in-depth case studies--Watson and Crick's modeling of the DNA structure and Picasso's painting of Guernica-- serve as examples throughout the text * Methods used by psychologists to study the multiple facets of creativity * The "ordinary thinking" or cognitive view of creativity and its challengers * How problem-solving and experience relate to creative thinking * Genius and madness and the relationship between creativity and psychopathology * The possible role of the unconscious in creativity * Psychometrics--testing for creativity and how personality factors affect creativity * Confluence theories that use cognitive, personality, environmental, and other components to describe creativity Clearly and engagingly written by noted creativity expert Robert Weisberg, Creativity: Understanding Innovation in Problem Solving, Science, Invention, and the Arts takes both students and lay readers on an in-depth journey through contemporary cognitive psychology, showing how the discipline understands one of the most fundamental and fascinating human abilities. "This book will be a hit. It fills a large gap in the literature. It is a well-written, scholarly, balanced, and engaging book that will be enjoyed by students and faculty alike." --David Goldstein, University of Toronto


Cognition and the Creative Machine

Cognition and the Creative Machine

Author: Ana-Maria Oltețeanu

Publisher: Springer Nature

Published: 2020-05-23

Total Pages: 282

ISBN-13: 3030303225

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How would you assemble a machine that can be creative, what would its cogs be? Starting from how humans do creative problem solving, the author has developed a framework to explore whether a diverse set of creative problem-solving tasks can be solved computationally using a unified set of principles. In this book she describes the implementation of related prototype AI systems, and the computational and empirical experiments conducted. The book will be of interest to researchers, graduate students, and laypeople engaged with ideas in artificial intelligence, cognitive science, and creativity.


Book Synopsis Cognition and the Creative Machine by : Ana-Maria Oltețeanu

Download or read book Cognition and the Creative Machine written by Ana-Maria Oltețeanu and published by Springer Nature. This book was released on 2020-05-23 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: How would you assemble a machine that can be creative, what would its cogs be? Starting from how humans do creative problem solving, the author has developed a framework to explore whether a diverse set of creative problem-solving tasks can be solved computationally using a unified set of principles. In this book she describes the implementation of related prototype AI systems, and the computational and empirical experiments conducted. The book will be of interest to researchers, graduate students, and laypeople engaged with ideas in artificial intelligence, cognitive science, and creativity.


The Routledge International Handbook of Creative Cognition

The Routledge International Handbook of Creative Cognition

Author: Linden J. Ball

Publisher: Taylor & Francis

Published: 2023-08-31

Total Pages: 835

ISBN-13: 1000917282

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The Routledge International Handbook of Creative Cognition is an authoritative reference work that offers a well-balanced overview of current scholarship across the full breadth of the rapidly expanding field of creative cognition. It contains 43 chapters written by world-leading researchers, covering foundational issues and concepts as well as state-of-the-art research developments. The handbook draws extensively on contemporary work exploring the cognitive representations and processes associated with creativity, whether studied in the laboratory or as it arises in real-world practice in domains such as education, art, science, entrepreneurship, design, and technological innovation. Chapters also examine the sociocognitive and cultural aspects of creativity in teams and organisations, while additionally capturing the latest research on the cognitive neuroscience of creativity. Providing a compelling synopsis of emerging trends and debates in the field of creative cognition and positioning these in relation to established findings and theories, this text provides a clear sense of the way in which new research is challenging traditional viewpoints. It is an essential reading for researchers in the field of creative cognition as well as advanced students wishing to learn more about the latest developments in this important and rapidly growing area of enquiry.


Book Synopsis The Routledge International Handbook of Creative Cognition by : Linden J. Ball

Download or read book The Routledge International Handbook of Creative Cognition written by Linden J. Ball and published by Taylor & Francis. This book was released on 2023-08-31 with total page 835 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge International Handbook of Creative Cognition is an authoritative reference work that offers a well-balanced overview of current scholarship across the full breadth of the rapidly expanding field of creative cognition. It contains 43 chapters written by world-leading researchers, covering foundational issues and concepts as well as state-of-the-art research developments. The handbook draws extensively on contemporary work exploring the cognitive representations and processes associated with creativity, whether studied in the laboratory or as it arises in real-world practice in domains such as education, art, science, entrepreneurship, design, and technological innovation. Chapters also examine the sociocognitive and cultural aspects of creativity in teams and organisations, while additionally capturing the latest research on the cognitive neuroscience of creativity. Providing a compelling synopsis of emerging trends and debates in the field of creative cognition and positioning these in relation to established findings and theories, this text provides a clear sense of the way in which new research is challenging traditional viewpoints. It is an essential reading for researchers in the field of creative cognition as well as advanced students wishing to learn more about the latest developments in this important and rapidly growing area of enquiry.


Cognitive Theoretical Foundations of Creativity

Cognitive Theoretical Foundations of Creativity

Author: Karl Testor

Publisher: Springer Nature

Published: 2021-02-15

Total Pages: 220

ISBN-13: 303061736X

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How does creativity evolve in mind? This question leads a journey through neuroanatomical understanding and cognitive models. It thereby helps to figure out new approaches in decoding the process of creativity. These “aspects of the new” provide better understanding and constitute future research and insight of cognitive activities and creativity.


Book Synopsis Cognitive Theoretical Foundations of Creativity by : Karl Testor

Download or read book Cognitive Theoretical Foundations of Creativity written by Karl Testor and published by Springer Nature. This book was released on 2021-02-15 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: How does creativity evolve in mind? This question leads a journey through neuroanatomical understanding and cognitive models. It thereby helps to figure out new approaches in decoding the process of creativity. These “aspects of the new” provide better understanding and constitute future research and insight of cognitive activities and creativity.


Encyclopedia of Creativity

Encyclopedia of Creativity

Author: Mark A. Runco

Publisher: Academic Press

Published: 2020-04-12

Total Pages: 1514

ISBN-13: 0128156155

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Creativity influences each of our lives and is essential for the advancement of society. The first edition of the successful Encyclopedia of Creativity helped establish the study of creativity as a field of research in itself. The second edition, published in 2011, was named a 2012 Outstanding Academic Title by the American Library Association's Choice publication. Featuring 232 chapters, across 2 volumes, the third edition of this important work provides updated information on the full range of creativity research. There has been an enormous increase in research on the topic throughout the world in many different disciplines. Some areas covered in this edition include the arts and humanities, business, education, mental and physical health, neuroscience, psychology, the creative process and technology. Fundamental subjects are discussed such as the definition of creativity, the development and expression of creativity across the lifespan, the environmental conditions that encourage or discourage creativity, the relationship of creativity to mental health, intelligence and learning styles, and the process of being creative. Creativity is discussed within specific disciplines including acting, architecture, art, dance, film, government, interior design, magic, mathematics, medicine, photography, science, sports, tourism and writing. A wide range of topics are covered. Here is a partial overview by topic: Business and organizational creativity: Advertising, Creative Economies, Creativity Consulting and Coaching, Corporate Creativity, Creativity Exercises, Entrepreneurship, Group Dynamics, Innovation, Leadership, Management of Creative People, Patents, Teams, and Training. The Cognitive Aspects of Creativity: Altered and Transitional States, Analogies, Attention, Breadth of Attention, Cognitive Style, Divergent Thinking, Flow and Optimal Experience, Knowledge, Logic and Reasoning, Metacognition, Mental Models, Memory, Metaphors, Mind Wandering, Mindfulness, Problem-Finding, Problem-Solving, and Remote Associates. The Creative Process: Attribution, Constraints, Discovery, Insight, Inspiration, Intentionality, Motivation, Risk-Taking, and Tolerance for Ambiguity. Education: Children’s Creativity, , Education, Intelligence, Knowledge, Metacognition, Play, Prodigies, Programs And Courses, Talent And Teaching Creativity. Neuroscience Research: Cellular Matter, Grey Matter, Cellular Density; EEG, Functional Magnetic Resonance Imaging (Fmri), Music and The Brain, Pupillometry, Systems, The Cerebellum and Transcranial Electrical Stimulation. Psychology: The Big 5 Personality Characteristics, Bipolar Mood Disorders, Childhood Trauma, Depression, Deviance, Dreams, Emotions, Expressive Arts, Grit, Introversion, Jungian Theory, Mad Genius Controversy, Openness, Schizotypy, Suicide, Therapy and Counseling Trauma and Transcendence and Transforming Illness and Visual Art. Social Aspects of Creativity: Awards, Birth Order, Criticism, Consensual Assessment, Diversity, Eminence, Families, Friendships and Social Networks, Geeks, Mentors, Millennials, Networking, Rewards, And Sociology. Society and Creativity: Awards, Climate For Creativity, Cross-Cultural Creativity, Destruction Of Creativity, Law And Society, Social Psychology, Social Transformation, Voting, War, and Zeitgeist. Technology: Chats, Computational Creativity, Computerized Text Analysis, Gaming, Memes, Networks and Maps, and Virtual Reality.


Book Synopsis Encyclopedia of Creativity by : Mark A. Runco

Download or read book Encyclopedia of Creativity written by Mark A. Runco and published by Academic Press. This book was released on 2020-04-12 with total page 1514 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creativity influences each of our lives and is essential for the advancement of society. The first edition of the successful Encyclopedia of Creativity helped establish the study of creativity as a field of research in itself. The second edition, published in 2011, was named a 2012 Outstanding Academic Title by the American Library Association's Choice publication. Featuring 232 chapters, across 2 volumes, the third edition of this important work provides updated information on the full range of creativity research. There has been an enormous increase in research on the topic throughout the world in many different disciplines. Some areas covered in this edition include the arts and humanities, business, education, mental and physical health, neuroscience, psychology, the creative process and technology. Fundamental subjects are discussed such as the definition of creativity, the development and expression of creativity across the lifespan, the environmental conditions that encourage or discourage creativity, the relationship of creativity to mental health, intelligence and learning styles, and the process of being creative. Creativity is discussed within specific disciplines including acting, architecture, art, dance, film, government, interior design, magic, mathematics, medicine, photography, science, sports, tourism and writing. A wide range of topics are covered. Here is a partial overview by topic: Business and organizational creativity: Advertising, Creative Economies, Creativity Consulting and Coaching, Corporate Creativity, Creativity Exercises, Entrepreneurship, Group Dynamics, Innovation, Leadership, Management of Creative People, Patents, Teams, and Training. The Cognitive Aspects of Creativity: Altered and Transitional States, Analogies, Attention, Breadth of Attention, Cognitive Style, Divergent Thinking, Flow and Optimal Experience, Knowledge, Logic and Reasoning, Metacognition, Mental Models, Memory, Metaphors, Mind Wandering, Mindfulness, Problem-Finding, Problem-Solving, and Remote Associates. The Creative Process: Attribution, Constraints, Discovery, Insight, Inspiration, Intentionality, Motivation, Risk-Taking, and Tolerance for Ambiguity. Education: Children’s Creativity, , Education, Intelligence, Knowledge, Metacognition, Play, Prodigies, Programs And Courses, Talent And Teaching Creativity. Neuroscience Research: Cellular Matter, Grey Matter, Cellular Density; EEG, Functional Magnetic Resonance Imaging (Fmri), Music and The Brain, Pupillometry, Systems, The Cerebellum and Transcranial Electrical Stimulation. Psychology: The Big 5 Personality Characteristics, Bipolar Mood Disorders, Childhood Trauma, Depression, Deviance, Dreams, Emotions, Expressive Arts, Grit, Introversion, Jungian Theory, Mad Genius Controversy, Openness, Schizotypy, Suicide, Therapy and Counseling Trauma and Transcendence and Transforming Illness and Visual Art. Social Aspects of Creativity: Awards, Birth Order, Criticism, Consensual Assessment, Diversity, Eminence, Families, Friendships and Social Networks, Geeks, Mentors, Millennials, Networking, Rewards, And Sociology. Society and Creativity: Awards, Climate For Creativity, Cross-Cultural Creativity, Destruction Of Creativity, Law And Society, Social Psychology, Social Transformation, Voting, War, and Zeitgeist. Technology: Chats, Computational Creativity, Computerized Text Analysis, Gaming, Memes, Networks and Maps, and Virtual Reality.