Crowdfunding Personal Expenses

Crowdfunding Personal Expenses

Author: Salvador Briggman

Publisher:

Published: 2016-10-20

Total Pages:

ISBN-13: 9781533254337

DOWNLOAD EBOOK

Yes, it's true, crowdfunding is a NEW way to help pay for personal expenses. These could include medical bills, emergency costs, and memorial funds. Crowdfunding can also be used to help pay for your education expenses or volunteer efforts. But, that's not all. Crowdfunding isn't just for charity or personal cause campaigns. Believe it or not, more and more newlyweds are turning to crowdfunding to pay for their honeymoon! Some are even using it to pay for travel expenses! I've been writing about crowdfunding since 2012 and have seen more campaigns that you can imagine. Last year alone, I helped nearly 400,000 individuals raise money from the crowd through my website, podcast, newsletter, and forum. Even though crowdfunding is an amazing tool, there's a right and a wrong way to raise funds online. That's where I come in. I'm going to guide you through the murky waters and share with you the best techniques, strategies, and give you the inside scoop on some of the crowdfunding platforms or websites out there. I'll also give you a heads up on costly MISTAKES TO AVOID when launching your first campaign. Believe me, you don't want to make a fool of yourself or learn the hard way. I'm going to make it dead simple and give you the step-by-step guide for raising money online. All you'll have to do is copy it!


Book Synopsis Crowdfunding Personal Expenses by : Salvador Briggman

Download or read book Crowdfunding Personal Expenses written by Salvador Briggman and published by . This book was released on 2016-10-20 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Yes, it's true, crowdfunding is a NEW way to help pay for personal expenses. These could include medical bills, emergency costs, and memorial funds. Crowdfunding can also be used to help pay for your education expenses or volunteer efforts. But, that's not all. Crowdfunding isn't just for charity or personal cause campaigns. Believe it or not, more and more newlyweds are turning to crowdfunding to pay for their honeymoon! Some are even using it to pay for travel expenses! I've been writing about crowdfunding since 2012 and have seen more campaigns that you can imagine. Last year alone, I helped nearly 400,000 individuals raise money from the crowd through my website, podcast, newsletter, and forum. Even though crowdfunding is an amazing tool, there's a right and a wrong way to raise funds online. That's where I come in. I'm going to guide you through the murky waters and share with you the best techniques, strategies, and give you the inside scoop on some of the crowdfunding platforms or websites out there. I'll also give you a heads up on costly MISTAKES TO AVOID when launching your first campaign. Believe me, you don't want to make a fool of yourself or learn the hard way. I'm going to make it dead simple and give you the step-by-step guide for raising money online. All you'll have to do is copy it!

Nonprofit Fundraising Hacks

Nonprofit Fundraising Hacks

Author: Salvador Briggman

Publisher:

Published: 2020-05-04

Total Pages: 86

ISBN-13:

DOWNLOAD EBOOK

This book will help to level the playing field, so that you can compete with some of the bigger organizations out there in the nonprofit industry. You'll discover science-backed ways to get more funding for your nonprofit. These are breakthrough marketing strategies that are easy to implement and just plain work. They are psychological tricks that you can use to raise more money from your existing donors (or new ones). I have to be honest with you though. Having been an online marketer for eight years, I've come into contact with these principles many times.In fact, I'd go so far as to say that most successful nonprofits and established companies use these tactics. It's because they're proven to work to raise more funds. However, they aren't introduced to the millions of nonprofits throughout the world. You have to operate in the dark and you're left wondering how to make ends meet at the end of the month. That's not fair! Mark my words, some of them will boggle your mind. When you begin to act on the advice, you'll start to see results that not only affect your bottom line, but also give you the power to help more people.At the end of the day, that's all that matters, isn't it? The people you're helping. The way you're impacting the world for the positive. This fundraising guff isn't all that fun or exciting. What's more, you spend so much of your time doing it. That's why I wanted to put together a paint by numbers formula for handling this area of your operations, once and for all. Once you harness this linchpin skill, you won't ever have to worry about how you'll pay next month's bills.Instead of struggling to stay afloat, you'll have a rock-solid fundraising plan in place, and be able to live an empowered life. If you're fed up with seeing the big-boys cash in on fundraising, and annoyed that there isn't better training out there for nonprofit leaders, like you, then this is the book for you. I want to bring some of these effective for-profit marketing techniques to the nonprofit world so that you can impact more people at a fraction of the cost. As you know, that's the name of the game. The more you know, the easier it will be for you to navigate this changing terrain.


Book Synopsis Nonprofit Fundraising Hacks by : Salvador Briggman

Download or read book Nonprofit Fundraising Hacks written by Salvador Briggman and published by . This book was released on 2020-05-04 with total page 86 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will help to level the playing field, so that you can compete with some of the bigger organizations out there in the nonprofit industry. You'll discover science-backed ways to get more funding for your nonprofit. These are breakthrough marketing strategies that are easy to implement and just plain work. They are psychological tricks that you can use to raise more money from your existing donors (or new ones). I have to be honest with you though. Having been an online marketer for eight years, I've come into contact with these principles many times.In fact, I'd go so far as to say that most successful nonprofits and established companies use these tactics. It's because they're proven to work to raise more funds. However, they aren't introduced to the millions of nonprofits throughout the world. You have to operate in the dark and you're left wondering how to make ends meet at the end of the month. That's not fair! Mark my words, some of them will boggle your mind. When you begin to act on the advice, you'll start to see results that not only affect your bottom line, but also give you the power to help more people.At the end of the day, that's all that matters, isn't it? The people you're helping. The way you're impacting the world for the positive. This fundraising guff isn't all that fun or exciting. What's more, you spend so much of your time doing it. That's why I wanted to put together a paint by numbers formula for handling this area of your operations, once and for all. Once you harness this linchpin skill, you won't ever have to worry about how you'll pay next month's bills.Instead of struggling to stay afloat, you'll have a rock-solid fundraising plan in place, and be able to live an empowered life. If you're fed up with seeing the big-boys cash in on fundraising, and annoyed that there isn't better training out there for nonprofit leaders, like you, then this is the book for you. I want to bring some of these effective for-profit marketing techniques to the nonprofit world so that you can impact more people at a fraction of the cost. As you know, that's the name of the game. The more you know, the easier it will be for you to navigate this changing terrain.

Investigating the Relationship Between Medical Crowdfunding and Personal Bankruptcy in the United States

Investigating the Relationship Between Medical Crowdfunding and Personal Bankruptcy in the United States

Author: Gordon Burtch

Publisher:

Published: 2018

Total Pages: 52

ISBN-13:

DOWNLOAD EBOOK

As of 2007, an estimated 62% of individual bankruptcy filings in the United States were a direct result of costs borne from medical treatment following illness or injury, up from 46% in 2001. This pressing issue is only getting worse and is in need of relief. In this work, we consider the potential of a relatively recent, and rapidly growing phenomenon to mitigate the problem: online crowdfunding for medical expenses, wherein patients reach out to their social network for monetary support via online platforms that facilitate the process. On the surface, medical crowdfunding holds the potential to address insurance gaps and to help those burdened by medical debt. However, recent questions have arisen in the healthcare literature around fairness and equity in the distribution of funds. Consistent with the notion of digital divide, many have raised concerns that the individuals most likely to benefit from these services are not the individuals who are most in need. Accordingly, we first seek to establish the effect of this novel phenomenon on a key indicator of financial distress: rates of personal bankruptcy. We then explore heterogeneity in patterns of funding solicitation and acquisition, to assess the presence inequalities across patient populations. We leverage proprietary data from a large medical crowdfunding platform based in the United States, which we combine with county records of personal bankruptcy filing. We report evidence that greater success amongst medical crowdfunding campaigns does translate into a reduction in personal bankruptcy filings. Subsequently, we report analyses which revealed evidence consistent with the presence of a digital divide. Specifically, we report evidence that disadvantaged groups are systematically more likely to launch medical crowdfunding campaigns, yet conditional on campaign launch, garner systematically less in funding. We discuss the implications for the literature on the digital divide, as well as implications for practice and policy.


Book Synopsis Investigating the Relationship Between Medical Crowdfunding and Personal Bankruptcy in the United States by : Gordon Burtch

Download or read book Investigating the Relationship Between Medical Crowdfunding and Personal Bankruptcy in the United States written by Gordon Burtch and published by . This book was released on 2018 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt: As of 2007, an estimated 62% of individual bankruptcy filings in the United States were a direct result of costs borne from medical treatment following illness or injury, up from 46% in 2001. This pressing issue is only getting worse and is in need of relief. In this work, we consider the potential of a relatively recent, and rapidly growing phenomenon to mitigate the problem: online crowdfunding for medical expenses, wherein patients reach out to their social network for monetary support via online platforms that facilitate the process. On the surface, medical crowdfunding holds the potential to address insurance gaps and to help those burdened by medical debt. However, recent questions have arisen in the healthcare literature around fairness and equity in the distribution of funds. Consistent with the notion of digital divide, many have raised concerns that the individuals most likely to benefit from these services are not the individuals who are most in need. Accordingly, we first seek to establish the effect of this novel phenomenon on a key indicator of financial distress: rates of personal bankruptcy. We then explore heterogeneity in patterns of funding solicitation and acquisition, to assess the presence inequalities across patient populations. We leverage proprietary data from a large medical crowdfunding platform based in the United States, which we combine with county records of personal bankruptcy filing. We report evidence that greater success amongst medical crowdfunding campaigns does translate into a reduction in personal bankruptcy filings. Subsequently, we report analyses which revealed evidence consistent with the presence of a digital divide. Specifically, we report evidence that disadvantaged groups are systematically more likely to launch medical crowdfunding campaigns, yet conditional on campaign launch, garner systematically less in funding. We discuss the implications for the literature on the digital divide, as well as implications for practice and policy.

Advances in Crowdfunding

Advances in Crowdfunding

Author: Rotem Shneor

Publisher: Springer Nature

Published: 2020

Total Pages: 543

ISBN-13: 3030463095

DOWNLOAD EBOOK

This open access book presents a comprehensive and up-to-date collection of knowledge on the state of crowdfunding research and practice. It considers crowdfunding models and their different manifestations across a variety of geographies and sectors, and explores the perspectives of fundraisers, backers, platforms, and regulators. Gathering insights from a wide range of influential researchers in the field, the book balances concepts, theory, and case studies. Going beyond previous research on crowdfunding, the contributors also investigate issues of community, sustainability, education, and ethics. A vital resource for anyone researching crowdfunding, this book offers readers a deep understanding of the characteristics, business models, user-relations, and behavioural patterns of crowdfunding.


Book Synopsis Advances in Crowdfunding by : Rotem Shneor

Download or read book Advances in Crowdfunding written by Rotem Shneor and published by Springer Nature. This book was released on 2020 with total page 543 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book presents a comprehensive and up-to-date collection of knowledge on the state of crowdfunding research and practice. It considers crowdfunding models and their different manifestations across a variety of geographies and sectors, and explores the perspectives of fundraisers, backers, platforms, and regulators. Gathering insights from a wide range of influential researchers in the field, the book balances concepts, theory, and case studies. Going beyond previous research on crowdfunding, the contributors also investigate issues of community, sustainability, education, and ethics. A vital resource for anyone researching crowdfunding, this book offers readers a deep understanding of the characteristics, business models, user-relations, and behavioural patterns of crowdfunding.

Crowdfunding: Overview of the Industry, Regulation and Role of Crowdfunding in the Venture Startup

Crowdfunding: Overview of the Industry, Regulation and Role of Crowdfunding in the Venture Startup

Author: Igor Micic

Publisher: Anchor Academic Publishing (aap_verlag)

Published: 2015-02

Total Pages: 109

ISBN-13: 3954893630

DOWNLOAD EBOOK

This book aims to take stock and systemize existing knowledge on crowdfunding while providing overview of the industry, its regulatory environment and advancing the insight into the role of crowdfunding in the startup lifecycle. It is adopting an exploratory and phenomenon-based approach which is deemed appropriate when investigating rather new phenomena. Furthermore, the research combines survey and interview methodologies to assess the opinion and real-world behavior of different stakeholders in crowdfunding marketplace and identify gaps requiring further academic consideration. Empirical data was gathered using multiple interactive web-based questionnaires distributed to different stakeholders and “informed general public” mainly through the social networks (Linkedin, Facebook and Twitter) and direct solicitation of entrepreneurial associations, networks and online communities. The study conducted relies on both qualitative and quantitative analysis in attempt to find data patterns useful in future research and establish some managerial and policymaker recommendations based on limited evidence collected. The work adds value to this field through a 3-fold contribution: Taking a look at crowdfunding through the prism of SWOT analysis of the practice itself and Porter’s 5 forces analysis of crowdfunding platforms industry. Providing evidence in favor of implementing various degrees of regulation based on different crowdfunding categories, using the Italian case of equity-based crowdfunding regulation as a model. Finally, it yields some interesting findings on relevance of crowdfunding in the venture startup while pointing out key motivators which make entrepreneurs consider this fundraising option. In addition, related policymaker/managerial implications are exposed and academic literature updated with reference to contemporary developments in this dynamic field.


Book Synopsis Crowdfunding: Overview of the Industry, Regulation and Role of Crowdfunding in the Venture Startup by : Igor Micic

Download or read book Crowdfunding: Overview of the Industry, Regulation and Role of Crowdfunding in the Venture Startup written by Igor Micic and published by Anchor Academic Publishing (aap_verlag). This book was released on 2015-02 with total page 109 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book aims to take stock and systemize existing knowledge on crowdfunding while providing overview of the industry, its regulatory environment and advancing the insight into the role of crowdfunding in the startup lifecycle. It is adopting an exploratory and phenomenon-based approach which is deemed appropriate when investigating rather new phenomena. Furthermore, the research combines survey and interview methodologies to assess the opinion and real-world behavior of different stakeholders in crowdfunding marketplace and identify gaps requiring further academic consideration. Empirical data was gathered using multiple interactive web-based questionnaires distributed to different stakeholders and “informed general public” mainly through the social networks (Linkedin, Facebook and Twitter) and direct solicitation of entrepreneurial associations, networks and online communities. The study conducted relies on both qualitative and quantitative analysis in attempt to find data patterns useful in future research and establish some managerial and policymaker recommendations based on limited evidence collected. The work adds value to this field through a 3-fold contribution: Taking a look at crowdfunding through the prism of SWOT analysis of the practice itself and Porter’s 5 forces analysis of crowdfunding platforms industry. Providing evidence in favor of implementing various degrees of regulation based on different crowdfunding categories, using the Italian case of equity-based crowdfunding regulation as a model. Finally, it yields some interesting findings on relevance of crowdfunding in the venture startup while pointing out key motivators which make entrepreneurs consider this fundraising option. In addition, related policymaker/managerial implications are exposed and academic literature updated with reference to contemporary developments in this dynamic field.

Crowdfunding in the Public Sector

Crowdfunding in the Public Sector

Author: Regina Lenart-Gansiniec

Publisher: Springer Nature

Published: 2021-07-27

Total Pages: 204

ISBN-13: 303077841X

DOWNLOAD EBOOK

In recent years, crowdfunding has become important and it has been enthusiastically used not only by commercial organizations but also by the public sector. This alternative source of financing in times of constrained government budgets enables citizens to vote with their dollars online to bring ideas into reality. This book sheds light on the developing concept of crowdfunding in the public sector, with an overview of current academic discussions and best practices on crowdfunding in the public sector. The volume approaches crowdfunding in the public sector from an integrated perspective, addressing the dearth of publications on the subject. The book gathers a wealth of theoretical information, ideas, best practices and lessons learned in the context of executing concrete crowdfunding projects, and assess methodological approaches to integrating the topic of crowdfunding in public organizations curricula. The book provides definitions, insights and examples of this managerial perspective resulting in a theoretical framework of crowdfunding in the public sector. The contributors also explore different crowdfunding applications in public sectors such as local government, higher education, schools, arts & culture organizations, healthcare, energy sector, and police services, which are presented in several case studies. This is a unique book in the field that points the way forward both for policymakers and for the research community in terms of thinking about crowdfunding in the public sector and the complex issues surrounding its development.


Book Synopsis Crowdfunding in the Public Sector by : Regina Lenart-Gansiniec

Download or read book Crowdfunding in the Public Sector written by Regina Lenart-Gansiniec and published by Springer Nature. This book was released on 2021-07-27 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, crowdfunding has become important and it has been enthusiastically used not only by commercial organizations but also by the public sector. This alternative source of financing in times of constrained government budgets enables citizens to vote with their dollars online to bring ideas into reality. This book sheds light on the developing concept of crowdfunding in the public sector, with an overview of current academic discussions and best practices on crowdfunding in the public sector. The volume approaches crowdfunding in the public sector from an integrated perspective, addressing the dearth of publications on the subject. The book gathers a wealth of theoretical information, ideas, best practices and lessons learned in the context of executing concrete crowdfunding projects, and assess methodological approaches to integrating the topic of crowdfunding in public organizations curricula. The book provides definitions, insights and examples of this managerial perspective resulting in a theoretical framework of crowdfunding in the public sector. The contributors also explore different crowdfunding applications in public sectors such as local government, higher education, schools, arts & culture organizations, healthcare, energy sector, and police services, which are presented in several case studies. This is a unique book in the field that points the way forward both for policymakers and for the research community in terms of thinking about crowdfunding in the public sector and the complex issues surrounding its development.

Legal Aspects of Crowdfunding

Legal Aspects of Crowdfunding

Author: Caroline Kleiner

Publisher: Springer Nature

Published: 2021-11-05

Total Pages: 563

ISBN-13: 3030792641

DOWNLOAD EBOOK

This book offers a comparative perspective on 18 countries’ legal regulation of crowdfunding. In the wake of the financial crises of 2008, use of this alternative financing method has increased substantially, in various forms. Whereas some states have adopted tailor-made regimes in order to regulate but also encourage this way of financing projects, allowing loans to be made by non-banking institutions, others still haven’t specifically addressed the subject. An analysis of these diverse legislative stances offers readers a range of legal solutions for managing crowdfunding activities with regard to e.g. protecting investors, imposing limits on project owners, and finally the role and duties of intermediaries, i.e., companies operating crowdfunding platforms. In addition, the content presented here provides a legal basis for states and supranational organizations interested in regulating this phenomenon to achieve more legal certainty.


Book Synopsis Legal Aspects of Crowdfunding by : Caroline Kleiner

Download or read book Legal Aspects of Crowdfunding written by Caroline Kleiner and published by Springer Nature. This book was released on 2021-11-05 with total page 563 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a comparative perspective on 18 countries’ legal regulation of crowdfunding. In the wake of the financial crises of 2008, use of this alternative financing method has increased substantially, in various forms. Whereas some states have adopted tailor-made regimes in order to regulate but also encourage this way of financing projects, allowing loans to be made by non-banking institutions, others still haven’t specifically addressed the subject. An analysis of these diverse legislative stances offers readers a range of legal solutions for managing crowdfunding activities with regard to e.g. protecting investors, imposing limits on project owners, and finally the role and duties of intermediaries, i.e., companies operating crowdfunding platforms. In addition, the content presented here provides a legal basis for states and supranational organizations interested in regulating this phenomenon to achieve more legal certainty.

Broke Millennial Takes On Investing

Broke Millennial Takes On Investing

Author: Erin Lowry

Publisher: Penguin

Published: 2019-04-09

Total Pages: 256

ISBN-13: 0525505431

DOWNLOAD EBOOK

A guide to investing basics by the author of Broke Millennial, for anyone who feels like they aren't ready (or rich enough) to get into the market Millennials want to learn how to start investing. The problem is that most have no idea where to begin. There's a significant lack of information out there catering to the concerns of new millennial investors, such as: * Should I invest while paying down student loans? * How do I invest in a socially responsible way? * What about robo-advisors and apps--are any of them any good? * Where can I look online for investment advice? In this second book in the Broke Millennial series, Erin Lowry answers those questions and delivers all of the investment basics in one easy-to-digest package. Tackling topics ranging from common terminology to how to handle your anxiety to retirement savings and even how to actually buy and sell a stock, this hands-on guide will help any investment newbie become a confident player in the market on their way to building wealth.


Book Synopsis Broke Millennial Takes On Investing by : Erin Lowry

Download or read book Broke Millennial Takes On Investing written by Erin Lowry and published by Penguin. This book was released on 2019-04-09 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to investing basics by the author of Broke Millennial, for anyone who feels like they aren't ready (or rich enough) to get into the market Millennials want to learn how to start investing. The problem is that most have no idea where to begin. There's a significant lack of information out there catering to the concerns of new millennial investors, such as: * Should I invest while paying down student loans? * How do I invest in a socially responsible way? * What about robo-advisors and apps--are any of them any good? * Where can I look online for investment advice? In this second book in the Broke Millennial series, Erin Lowry answers those questions and delivers all of the investment basics in one easy-to-digest package. Tackling topics ranging from common terminology to how to handle your anxiety to retirement savings and even how to actually buy and sell a stock, this hands-on guide will help any investment newbie become a confident player in the market on their way to building wealth.

Crowdfunding Scenarios Explained

Crowdfunding Scenarios Explained

Author: Delmar C. Gillette

Publisher: Morgan James Publishing

Published: 2018-09-04

Total Pages: 55

ISBN-13: 1683508602

DOWNLOAD EBOOK

Crowdfunding Scenarios Explained: If, How, and When to Tax Money from Crowdfunding tackles head on the current version of using a “crowd” to raise funds for a charitable project, a business concept, or an idea for a toy or tool or other device. Most taxpayers are not knowledgeable about if or when the proceeds (income) they receive are taxable. Crowdfunding Scenarios Explained is designed to explain how and why they could be taxable, along with presenting several true-to-life illustrations and related concepts.


Book Synopsis Crowdfunding Scenarios Explained by : Delmar C. Gillette

Download or read book Crowdfunding Scenarios Explained written by Delmar C. Gillette and published by Morgan James Publishing. This book was released on 2018-09-04 with total page 55 pages. Available in PDF, EPUB and Kindle. Book excerpt: Crowdfunding Scenarios Explained: If, How, and When to Tax Money from Crowdfunding tackles head on the current version of using a “crowd” to raise funds for a charitable project, a business concept, or an idea for a toy or tool or other device. Most taxpayers are not knowledgeable about if or when the proceeds (income) they receive are taxable. Crowdfunding Scenarios Explained is designed to explain how and why they could be taxable, along with presenting several true-to-life illustrations and related concepts.

The Crowdsourceress

The Crowdsourceress

Author: Alex Daly

Publisher: PublicAffairs

Published: 2017-03-28

Total Pages: 203

ISBN-13: 1610397614

DOWNLOAD EBOOK

"Neil Young's Pono campaign was the third most successful hardware campaign of all time, and Alex deserves much of the credit, second only to Neil, of course. The Crowdsourceress will give you everything you need to make your campaign a success." -- Phil Baker, COO, Pono "Owning The Crowdsourceress is like having Alex Daly's 'special sauce' right at your fingertips." -- Jesse Reed, cofounder, Standards Manual In recent years, the crowdfunding industry has generated several billions in funding. But the harsh reality is that around 60 percent of Kickstarter campaigns fail. Enter Alex Daly, a crowdfunding expert who has raised over $20 million for her clients' campaigns. She has run some of Kickstarter's biggest projects-TLC's newest album, Neil Young's audio player, and Joan Didion's documentary. In this book, Daly takes readers deep inside her most successful campaigns, showing you how to Get fans and influencers excited about your launch Build an appealing and powerfully designed campaign Access proven video tips, pitching tactics, press releases, and rewards ideas Avoid the most common headaches and pitfalls Here you'll get tangible tools to run your own crowdfunding campaigns and fully connect with the crowd, get people to pay attention, and inspire them to act.


Book Synopsis The Crowdsourceress by : Alex Daly

Download or read book The Crowdsourceress written by Alex Daly and published by PublicAffairs. This book was released on 2017-03-28 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Neil Young's Pono campaign was the third most successful hardware campaign of all time, and Alex deserves much of the credit, second only to Neil, of course. The Crowdsourceress will give you everything you need to make your campaign a success." -- Phil Baker, COO, Pono "Owning The Crowdsourceress is like having Alex Daly's 'special sauce' right at your fingertips." -- Jesse Reed, cofounder, Standards Manual In recent years, the crowdfunding industry has generated several billions in funding. But the harsh reality is that around 60 percent of Kickstarter campaigns fail. Enter Alex Daly, a crowdfunding expert who has raised over $20 million for her clients' campaigns. She has run some of Kickstarter's biggest projects-TLC's newest album, Neil Young's audio player, and Joan Didion's documentary. In this book, Daly takes readers deep inside her most successful campaigns, showing you how to Get fans and influencers excited about your launch Build an appealing and powerfully designed campaign Access proven video tips, pitching tactics, press releases, and rewards ideas Avoid the most common headaches and pitfalls Here you'll get tangible tools to run your own crowdfunding campaigns and fully connect with the crowd, get people to pay attention, and inspire them to act.