CSR Strategies in International Business. Concepts and Theories for a Competitive Edge

CSR Strategies in International Business. Concepts and Theories for a Competitive Edge

Author: Jonas Feller

Publisher: Anchor Academic Publishing

Published: 2016-08

Total Pages: 81

ISBN-13: 3954894815

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For decades, multinational corporations benefited from developing countries mainly as a source of cheap labour and weak regulations. Even when corporate social responsibility (CSR) was embraced it has been tailored to customers in the developed world. With the rise of the middle class in emerging economies and social media driven scrutiny of corporate conduct around the globe, CSR increasingly requires an international outlook. Adopting strategic CSR in international business provides multinational corporations with a competitive edge. An emerging field of research around international CSR points to global, local and transnational strategies as viable options. Considering impacting variables such as cultural distance, industry features and brand visibility, recommendations are derived for managers that advance the concept of shared value for business and society. In addition, a set of future research questions is outlined to further the academic discussion around this important aspect of business in the 21th century.


Book Synopsis CSR Strategies in International Business. Concepts and Theories for a Competitive Edge by : Jonas Feller

Download or read book CSR Strategies in International Business. Concepts and Theories for a Competitive Edge written by Jonas Feller and published by Anchor Academic Publishing. This book was released on 2016-08 with total page 81 pages. Available in PDF, EPUB and Kindle. Book excerpt: For decades, multinational corporations benefited from developing countries mainly as a source of cheap labour and weak regulations. Even when corporate social responsibility (CSR) was embraced it has been tailored to customers in the developed world. With the rise of the middle class in emerging economies and social media driven scrutiny of corporate conduct around the globe, CSR increasingly requires an international outlook. Adopting strategic CSR in international business provides multinational corporations with a competitive edge. An emerging field of research around international CSR points to global, local and transnational strategies as viable options. Considering impacting variables such as cultural distance, industry features and brand visibility, recommendations are derived for managers that advance the concept of shared value for business and society. In addition, a set of future research questions is outlined to further the academic discussion around this important aspect of business in the 21th century.

Corporate Social Responsibility as an International Strategy

Corporate Social Responsibility as an International Strategy

Author: Christina Keinert

Publisher: Springer Science & Business Media

Published: 2008-03-13

Total Pages: 164

ISBN-13: 3790820245

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Increased financial performance and employee commitment are among the benefits the CSR model can offer corporations. This discussion presents practitioners and scholars with a unique examination of how firms can maximise productivity through the implementation of CSR programs. This publication discusses how CSR addresses business concerns of feasibility, barriers and drivers of internal and external practice; and whether a CSR program is likely to constitute a success or failure.


Book Synopsis Corporate Social Responsibility as an International Strategy by : Christina Keinert

Download or read book Corporate Social Responsibility as an International Strategy written by Christina Keinert and published by Springer Science & Business Media. This book was released on 2008-03-13 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Increased financial performance and employee commitment are among the benefits the CSR model can offer corporations. This discussion presents practitioners and scholars with a unique examination of how firms can maximise productivity through the implementation of CSR programs. This publication discusses how CSR addresses business concerns of feasibility, barriers and drivers of internal and external practice; and whether a CSR program is likely to constitute a success or failure.

CSR Strategies

CSR Strategies

Author: Sri Urip

Publisher: John Wiley & Sons

Published: 2010-08-20

Total Pages: 262

ISBN-13: 0470826290

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Globalization has changed the nature of many markets. Previously protected local industries have been forced to become more competitive, a situation that provides both opportunities and challenges. Key among these is the challenge of implementing responsible business practices. Corporate social responsibility (CSR) is widely recognized as a worthy commitment to ensure sustainable benefit for both corporations and communities. CSR is also becoming an important base for businesses to build trust and confidence in their stakeholders, with the potential to provide a competitive edge. To ensure sustainable growth opportunities, companies should pursue the three key dimensional values of creation: Profit People Planet Well defined and strategic CSR activities will ensure an optimum balance between social, environmental, and economic factors for sustainable profits. Hence, CSR has to be embedded within the business strategy to provide a competitive edge in the areas of brand equity, corporate reputation, employee retention, and environmental conservation. Although the principles of CSR are essentially the same globally, each location still calls for different emphasis in the implementation process. Successful application of CSR principles is directly influenced by the business understanding of its business strategy in proportion to the needs of the local community. As someone who has implemented all the above activities successfully, author Sri Urip is well placed to discuss effective CSR strategies to 21st century companies.


Book Synopsis CSR Strategies by : Sri Urip

Download or read book CSR Strategies written by Sri Urip and published by John Wiley & Sons. This book was released on 2010-08-20 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Globalization has changed the nature of many markets. Previously protected local industries have been forced to become more competitive, a situation that provides both opportunities and challenges. Key among these is the challenge of implementing responsible business practices. Corporate social responsibility (CSR) is widely recognized as a worthy commitment to ensure sustainable benefit for both corporations and communities. CSR is also becoming an important base for businesses to build trust and confidence in their stakeholders, with the potential to provide a competitive edge. To ensure sustainable growth opportunities, companies should pursue the three key dimensional values of creation: Profit People Planet Well defined and strategic CSR activities will ensure an optimum balance between social, environmental, and economic factors for sustainable profits. Hence, CSR has to be embedded within the business strategy to provide a competitive edge in the areas of brand equity, corporate reputation, employee retention, and environmental conservation. Although the principles of CSR are essentially the same globally, each location still calls for different emphasis in the implementation process. Successful application of CSR principles is directly influenced by the business understanding of its business strategy in proportion to the needs of the local community. As someone who has implemented all the above activities successfully, author Sri Urip is well placed to discuss effective CSR strategies to 21st century companies.

Strategies for Responsible Business

Strategies for Responsible Business

Author: Murali Mg

Publisher: GRIN Verlag

Published: 2014-05-05

Total Pages: 17

ISBN-13: 3656649472

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Seminar paper from the year 2013 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 65, University of Aberdeen, course: MBA, language: English, abstract: Corporate Social Responsibility is a traditional concept which has existed since before the World War II, (A.B. Caroll & K.M. Shabana). The evolution of concept theoretically relates to Abram’s (1951), who argued that companies should not only focus on profit maximisation, but also should think about its employees, customers and public at large; which was further discussed in seminal book “Social Responsibilities of Businessman” published by Howard R. Bowmen in 1953. Corporate Social Responsibility, when simplified signifies the social responsibilities of a corporate firm. According to the International Organisation for Standardisation (ISO), CSR is described as “a balanced approach for organisations to address economic, social and environmental issues in a way that aims to benefit people, communities and society”. CSR takes major issues that include human rights, workplace and employee issues, unfair business practices, organisational governance and environmental practices into consideration. Corporate social responsibility is a conceptual where firms tries to integrate social and environmental concerns into their business and operations and in their interaction with their stakeholders on a voluntary basis which as stated by the European commission. Companies as engage business and activities, their certain objectives will be directed towards the society which is likely to improve societal image monetarily as well as non-monetarily, contradictorily not all companies engaging in CSR looks out for monetary outcomes. Organisations like NGO’s engage in CSR to improve the welfare of the society.


Book Synopsis Strategies for Responsible Business by : Murali Mg

Download or read book Strategies for Responsible Business written by Murali Mg and published by GRIN Verlag. This book was released on 2014-05-05 with total page 17 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2013 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 65, University of Aberdeen, course: MBA, language: English, abstract: Corporate Social Responsibility is a traditional concept which has existed since before the World War II, (A.B. Caroll & K.M. Shabana). The evolution of concept theoretically relates to Abram’s (1951), who argued that companies should not only focus on profit maximisation, but also should think about its employees, customers and public at large; which was further discussed in seminal book “Social Responsibilities of Businessman” published by Howard R. Bowmen in 1953. Corporate Social Responsibility, when simplified signifies the social responsibilities of a corporate firm. According to the International Organisation for Standardisation (ISO), CSR is described as “a balanced approach for organisations to address economic, social and environmental issues in a way that aims to benefit people, communities and society”. CSR takes major issues that include human rights, workplace and employee issues, unfair business practices, organisational governance and environmental practices into consideration. Corporate social responsibility is a conceptual where firms tries to integrate social and environmental concerns into their business and operations and in their interaction with their stakeholders on a voluntary basis which as stated by the European commission. Companies as engage business and activities, their certain objectives will be directed towards the society which is likely to improve societal image monetarily as well as non-monetarily, contradictorily not all companies engaging in CSR looks out for monetary outcomes. Organisations like NGO’s engage in CSR to improve the welfare of the society.

CSR and Socially Responsible Investing Strategies in Transitioning and Emerging Economies

CSR and Socially Responsible Investing Strategies in Transitioning and Emerging Economies

Author: Kuna-Marsza?ek, Anetta

Publisher: IGI Global

Published: 2020-01-17

Total Pages: 346

ISBN-13: 1799821951

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One of the most important activities of enterprises today is responsible entrepreneurship. Corporate social responsibility (CSR) activities can help to forge a stronger bond between employees and corporations, can boost morale, and can help both employees and employers feel more connected with the world around them. Moreover, the growing importance of this concept results from the fact that it is perceived as an effective tool for increasing competitiveness, improving the image of the company, or contributing to the generation of higher profits. In today’s world, an active commitment to social responsibility is becoming more common for a company. CSR and Socially Responsible Investing Strategies in Transitioning and Emerging Economies is an essential reference source that identifies the scale and scope of implementation of CSR and socially responsible investing strategies and standards in companies operating in different transitioning and emerging economies as well as assessing the global effects of these activities. Featuring research on topics such as economic growth, responsible investing, and business ethics, this book is ideally designed for managers, executives, directors, corporate professionals, government officials, industry leaders, academicians, students, and researchers in the fields of international economics, international business, marketing, finance management, and public relations.


Book Synopsis CSR and Socially Responsible Investing Strategies in Transitioning and Emerging Economies by : Kuna-Marsza?ek, Anetta

Download or read book CSR and Socially Responsible Investing Strategies in Transitioning and Emerging Economies written by Kuna-Marsza?ek, Anetta and published by IGI Global. This book was released on 2020-01-17 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the most important activities of enterprises today is responsible entrepreneurship. Corporate social responsibility (CSR) activities can help to forge a stronger bond between employees and corporations, can boost morale, and can help both employees and employers feel more connected with the world around them. Moreover, the growing importance of this concept results from the fact that it is perceived as an effective tool for increasing competitiveness, improving the image of the company, or contributing to the generation of higher profits. In today’s world, an active commitment to social responsibility is becoming more common for a company. CSR and Socially Responsible Investing Strategies in Transitioning and Emerging Economies is an essential reference source that identifies the scale and scope of implementation of CSR and socially responsible investing strategies and standards in companies operating in different transitioning and emerging economies as well as assessing the global effects of these activities. Featuring research on topics such as economic growth, responsible investing, and business ethics, this book is ideally designed for managers, executives, directors, corporate professionals, government officials, industry leaders, academicians, students, and researchers in the fields of international economics, international business, marketing, finance management, and public relations.

Theory and Practice of Corporate Social Responsibility

Theory and Practice of Corporate Social Responsibility

Author: Samuel O Idowu

Publisher: Springer Science & Business Media

Published: 2011-01-06

Total Pages: 300

ISBN-13: 3642164617

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Modern businesses and organizations understand that corporate social responsibility (CSR) has become an important factor for sustainable success. At the same time CSR has established itself as a widely accepted element of courses in managerial training and education. This book, designed to support CSR teaching, collects 14 essays that clearly illustrate and explain the benefits and challenges of socially responsible corporate policies. Aligning theory and practice, the book focuses on four central themes: management, environment and sustainability, corporate social responsibility, and accounting and financial reporting. Business students and experienced managers alike will find this book a valuable resource that helps them to discover the strong forces that link successful management with corporate social responsibility.


Book Synopsis Theory and Practice of Corporate Social Responsibility by : Samuel O Idowu

Download or read book Theory and Practice of Corporate Social Responsibility written by Samuel O Idowu and published by Springer Science & Business Media. This book was released on 2011-01-06 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modern businesses and organizations understand that corporate social responsibility (CSR) has become an important factor for sustainable success. At the same time CSR has established itself as a widely accepted element of courses in managerial training and education. This book, designed to support CSR teaching, collects 14 essays that clearly illustrate and explain the benefits and challenges of socially responsible corporate policies. Aligning theory and practice, the book focuses on four central themes: management, environment and sustainability, corporate social responsibility, and accounting and financial reporting. Business students and experienced managers alike will find this book a valuable resource that helps them to discover the strong forces that link successful management with corporate social responsibility.

Knowledge Management for Corporate Social Responsibility

Knowledge Management for Corporate Social Responsibility

Author: Martín-de Castro, Gregorio

Publisher: IGI Global

Published: 2020-09-04

Total Pages: 388

ISBN-13: 1799848345

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In a changing and complex environment currently facing the main challenges of sustainable development, effective management of knowledge, intellectual assets, organizational learning, and talent management are the basis for social innovation and new ways of competition. In this sense, management and business practice are incorporating social and environmental demands made by all types of stakeholders to improve business decisions and strategies. Knowledge Management for Corporate Social Responsibility provides research exploring the theoretical and practical aspects of linking firm profitability, social development, and natural environment in respect to business management practices. Featuring coverage on a broad range of topics such as employer branding, intellectual capital, and organizational performance, this book is ideally designed for business professionals, small business owners, entrepreneurs, academicians, researchers, and business students.


Book Synopsis Knowledge Management for Corporate Social Responsibility by : Martín-de Castro, Gregorio

Download or read book Knowledge Management for Corporate Social Responsibility written by Martín-de Castro, Gregorio and published by IGI Global. This book was released on 2020-09-04 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a changing and complex environment currently facing the main challenges of sustainable development, effective management of knowledge, intellectual assets, organizational learning, and talent management are the basis for social innovation and new ways of competition. In this sense, management and business practice are incorporating social and environmental demands made by all types of stakeholders to improve business decisions and strategies. Knowledge Management for Corporate Social Responsibility provides research exploring the theoretical and practical aspects of linking firm profitability, social development, and natural environment in respect to business management practices. Featuring coverage on a broad range of topics such as employer branding, intellectual capital, and organizational performance, this book is ideally designed for business professionals, small business owners, entrepreneurs, academicians, researchers, and business students.

Global Corporate Social Responsibility Initiatives for Reluctant Businesses

Global Corporate Social Responsibility Initiatives for Reluctant Businesses

Author: Khan, Syed Abdul Rehman

Publisher: IGI Global

Published: 2021-06-25

Total Pages: 280

ISBN-13: 1799839893

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Undeniably, the concept of corporate social responsibility (CSR) is not new, but there is a huge difference between understanding the concept of CSR in developed and developing nations. In developing countries, firms have little interest in adopting CSR as a strategy in their business goals. The best practices, techniques, and empirical studies conducted around the globe must be discussed in detail in order to encourage the incorporation of the best CSR strategies for regionally diverse businesses. Global Corporate Social Responsibility Initiatives for Reluctant Businesses is a critical reference source that covers the scope of global corporate social responsibility, which has continued to increase in the last couple of decades. The book includes core aspects of corporate social responsibility philosophy and practices in different European, North American, and Asian countries. This authored book helps readers to understand the corporate social responsibility practices in different countries and also provides a holistic picture of global CSR and emerging trends with the support of empirical studies. Covering topics including internationalization, Islamic CSR, green public procurement, CSR strategy, and sustainability, this book is essential for managers, executives, human resources managers, policymakers, academicians, researchers, students, and practitioners.


Book Synopsis Global Corporate Social Responsibility Initiatives for Reluctant Businesses by : Khan, Syed Abdul Rehman

Download or read book Global Corporate Social Responsibility Initiatives for Reluctant Businesses written by Khan, Syed Abdul Rehman and published by IGI Global. This book was released on 2021-06-25 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Undeniably, the concept of corporate social responsibility (CSR) is not new, but there is a huge difference between understanding the concept of CSR in developed and developing nations. In developing countries, firms have little interest in adopting CSR as a strategy in their business goals. The best practices, techniques, and empirical studies conducted around the globe must be discussed in detail in order to encourage the incorporation of the best CSR strategies for regionally diverse businesses. Global Corporate Social Responsibility Initiatives for Reluctant Businesses is a critical reference source that covers the scope of global corporate social responsibility, which has continued to increase in the last couple of decades. The book includes core aspects of corporate social responsibility philosophy and practices in different European, North American, and Asian countries. This authored book helps readers to understand the corporate social responsibility practices in different countries and also provides a holistic picture of global CSR and emerging trends with the support of empirical studies. Covering topics including internationalization, Islamic CSR, green public procurement, CSR strategy, and sustainability, this book is essential for managers, executives, human resources managers, policymakers, academicians, researchers, students, and practitioners.

Strategies For Responsible Business

Strategies For Responsible Business

Author: Md. Rajibul Hasan

Publisher: GRIN Verlag

Published: 2012-12-17

Total Pages: 49

ISBN-13: 3656335419

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Seminar paper from the year 2011 in the subject Business economics - Business Management, Corporate Governance, grade: Distinction, University of Lincoln, course: Masters of Business Administration, language: English, abstract: It is argued by several scholars that Corporate Social Responsibility (CSR) is considered by corporations as strategic for the business because of its contribution to financial performance (Barnett, 2007; Orlitzkyetal., 2003) or to market value (Mackey et al, 2007). Recent studies find it wiser for the firm to act strategically with regard to CSR activities and suggest using the same frame work that guides their core business choices in order to make CSR a source of competitive advantage for the firm (Maxfield, 2008). The stake holder model of strategic management, the inclusion of social demands as strategic issues, as well as suggestions of more general ways in which CSR Programmers can create strategic benefits for the Organization have been included in attempting to integrate the concepts of CSR and corporate strategy (Burke and Logsdon, 1996; Carroll et al, 1987;Galbreath, 2006). In this essay, the author will analyse and discuss the main issues which are needed to consider when managing strategic change in the context of CSR by using the example of different organizations. Moreover, the main issues will be explored and criticised within the context of strategic change and CSR. Furthermore, it will consider the effects of such strategic change on stakeholder, especially with regards to delivering ethical strategies that support long term sustainability.


Book Synopsis Strategies For Responsible Business by : Md. Rajibul Hasan

Download or read book Strategies For Responsible Business written by Md. Rajibul Hasan and published by GRIN Verlag. This book was released on 2012-12-17 with total page 49 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2011 in the subject Business economics - Business Management, Corporate Governance, grade: Distinction, University of Lincoln, course: Masters of Business Administration, language: English, abstract: It is argued by several scholars that Corporate Social Responsibility (CSR) is considered by corporations as strategic for the business because of its contribution to financial performance (Barnett, 2007; Orlitzkyetal., 2003) or to market value (Mackey et al, 2007). Recent studies find it wiser for the firm to act strategically with regard to CSR activities and suggest using the same frame work that guides their core business choices in order to make CSR a source of competitive advantage for the firm (Maxfield, 2008). The stake holder model of strategic management, the inclusion of social demands as strategic issues, as well as suggestions of more general ways in which CSR Programmers can create strategic benefits for the Organization have been included in attempting to integrate the concepts of CSR and corporate strategy (Burke and Logsdon, 1996; Carroll et al, 1987;Galbreath, 2006). In this essay, the author will analyse and discuss the main issues which are needed to consider when managing strategic change in the context of CSR by using the example of different organizations. Moreover, the main issues will be explored and criticised within the context of strategic change and CSR. Furthermore, it will consider the effects of such strategic change on stakeholder, especially with regards to delivering ethical strategies that support long term sustainability.

The Strategic Importance of Corporate Social Responsibility

The Strategic Importance of Corporate Social Responsibility

Author: Timo Wilhelm Rang

Publisher: GRIN Verlag

Published: 2011-11-10

Total Pages: 55

ISBN-13: 3656052263

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Bachelor Thesis from the year 2010 in the subject Business economics - Business Ethics, Corporate Ethics, grade: 1,3, Otto-von-Guericke-University Magdeburg (Lehrstuhl für Internationales Manegement / Institut für Philosophie), language: English, abstract: “Profit is as necessary as the air we breathe, but it would be terrible if we worked only to make a profit, just as it would be terrible if we lived only to breathe.” (Hermann Josef Abs, former CEO of Deutsche Bank) 1. Introduction: From the Honorable Merchant to the Responsibilities of Multinational Companies 2. Business Ethics: The Creative Tension between Entrepreneurial Freedom and Moral Constraint 2.1 The Company as a “Corporative Actor” 2.2 Moral and Profit: Two Antithetical Concepts? 2.3 Globalization: Economic Chances and Ethical Challenges 2.3.1 The Importance of Human Rights for CSR 2.3.2 Benchmarking CSR: The UN Global Compact 3. Strategic Corporate Social Responsibility 3.1 Hurdles to Effective CSR 3.2 Strategic Planning and Strategy Realization 3.2.1 The Responsibilities of a Company 3.2.2 The Intersections of Business and Society 3.2.3 Responsive CSR contra Proactive CSR 3.2.4 Strategic Corporate Philanthropy 3.3 Supply Chain Sustainability and Context Improvement: The CSR Strategy of Nestlé in India 4. Conclusion The first chapter examines the intrinsic problem areas of CSR such as the differences between individual and collective responsibility; the fundamental conflict between profit and moral; and the tension between universal ethical norms, national or international legislation and entrepreneurial freedom. In the last two subchapters the challenges and chances of globalization are illustrated. The second chapter focuses on the business perspective on CSR. The aim of this part is to reconcile the conflicts described in the first chapter in ways that can create mutual benefits for both the society and companies. At first, practical problems of planning, implementing and evaluating CSR activities are discussed. Starting from there, a strategic concept of CSR is developed that understands ethical and philanthropic responsibilities as firm and context specific competitive advantages. Management tools are presented that help to localize and address ESG issues with beneficial potential for society and business alike. Concluding, the activities of Nestlé in India illustrate a good practice example for a CSR strategy that aligns social communal engagement and profitability.


Book Synopsis The Strategic Importance of Corporate Social Responsibility by : Timo Wilhelm Rang

Download or read book The Strategic Importance of Corporate Social Responsibility written by Timo Wilhelm Rang and published by GRIN Verlag. This book was released on 2011-11-10 with total page 55 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2010 in the subject Business economics - Business Ethics, Corporate Ethics, grade: 1,3, Otto-von-Guericke-University Magdeburg (Lehrstuhl für Internationales Manegement / Institut für Philosophie), language: English, abstract: “Profit is as necessary as the air we breathe, but it would be terrible if we worked only to make a profit, just as it would be terrible if we lived only to breathe.” (Hermann Josef Abs, former CEO of Deutsche Bank) 1. Introduction: From the Honorable Merchant to the Responsibilities of Multinational Companies 2. Business Ethics: The Creative Tension between Entrepreneurial Freedom and Moral Constraint 2.1 The Company as a “Corporative Actor” 2.2 Moral and Profit: Two Antithetical Concepts? 2.3 Globalization: Economic Chances and Ethical Challenges 2.3.1 The Importance of Human Rights for CSR 2.3.2 Benchmarking CSR: The UN Global Compact 3. Strategic Corporate Social Responsibility 3.1 Hurdles to Effective CSR 3.2 Strategic Planning and Strategy Realization 3.2.1 The Responsibilities of a Company 3.2.2 The Intersections of Business and Society 3.2.3 Responsive CSR contra Proactive CSR 3.2.4 Strategic Corporate Philanthropy 3.3 Supply Chain Sustainability and Context Improvement: The CSR Strategy of Nestlé in India 4. Conclusion The first chapter examines the intrinsic problem areas of CSR such as the differences between individual and collective responsibility; the fundamental conflict between profit and moral; and the tension between universal ethical norms, national or international legislation and entrepreneurial freedom. In the last two subchapters the challenges and chances of globalization are illustrated. The second chapter focuses on the business perspective on CSR. The aim of this part is to reconcile the conflicts described in the first chapter in ways that can create mutual benefits for both the society and companies. At first, practical problems of planning, implementing and evaluating CSR activities are discussed. Starting from there, a strategic concept of CSR is developed that understands ethical and philanthropic responsibilities as firm and context specific competitive advantages. Management tools are presented that help to localize and address ESG issues with beneficial potential for society and business alike. Concluding, the activities of Nestlé in India illustrate a good practice example for a CSR strategy that aligns social communal engagement and profitability.