Customer Knowledge Management

Customer Knowledge Management

Author: Silvio Wilde

Publisher: Springer

Published: 2014-10-11

Total Pages: 0

ISBN-13: 9783642423666

DOWNLOAD EBOOK

Managing and transferring knowledge - at the right time, in the right place and with the right quality for customers - enables companies to survive in times of fierce competition. The focus of this work is therefore on Knowledge Management and Customer Relationship Management. The theoretical part comprises several approaches to knowledge, its transfer and the barriers to be overcome when sharing knowledge. This is followed by a description of CRM and CKM (Customer Knowledge Management), outlining how crucial their successful use is. The practical part explores on the one hand the dependence on knowledge and on the other hand its availability for a good customer relationship. It includes a case study that investigates both the administrative and the operational area of a concrete company. The survey results are then discussed in detail, key success factors identified and mistakes pointed out. After this critical analysis, final recommendations are given that every company can benefit from.


Book Synopsis Customer Knowledge Management by : Silvio Wilde

Download or read book Customer Knowledge Management written by Silvio Wilde and published by Springer. This book was released on 2014-10-11 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managing and transferring knowledge - at the right time, in the right place and with the right quality for customers - enables companies to survive in times of fierce competition. The focus of this work is therefore on Knowledge Management and Customer Relationship Management. The theoretical part comprises several approaches to knowledge, its transfer and the barriers to be overcome when sharing knowledge. This is followed by a description of CRM and CKM (Customer Knowledge Management), outlining how crucial their successful use is. The practical part explores on the one hand the dependence on knowledge and on the other hand its availability for a good customer relationship. It includes a case study that investigates both the administrative and the operational area of a concrete company. The survey results are then discussed in detail, key success factors identified and mistakes pointed out. After this critical analysis, final recommendations are given that every company can benefit from.

Customer Knowledge Management: People, Processes, and Technology

Customer Knowledge Management: People, Processes, and Technology

Author: Al-Shammari, Minwir

Publisher: IGI Global

Published: 2009-03-31

Total Pages: 386

ISBN-13: 1605662593

DOWNLOAD EBOOK

"This book introduces an integrated approach to analyzing and building customer knowledge management (CKM) synergy from distinctive core advantages found in key organizational elements"--Provided by publisher.


Book Synopsis Customer Knowledge Management: People, Processes, and Technology by : Al-Shammari, Minwir

Download or read book Customer Knowledge Management: People, Processes, and Technology written by Al-Shammari, Minwir and published by IGI Global. This book was released on 2009-03-31 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book introduces an integrated approach to analyzing and building customer knowledge management (CKM) synergy from distinctive core advantages found in key organizational elements"--Provided by publisher.

Customer Knowledge Management

Customer Knowledge Management

Author: Silvio Wilde

Publisher: Springer Science & Business Media

Published: 2011-01-04

Total Pages: 152

ISBN-13: 3642164757

DOWNLOAD EBOOK

Managing and transferring knowledge - at the right time, in the right place and with the right quality for customers - enables companies to survive in times of fierce competition. The focus of this work is therefore on Knowledge Management and Customer Relationship Management. The theoretical part comprises several approaches to knowledge, its transfer and the barriers to be overcome when sharing knowledge. This is followed by a description of CRM and CKM (Customer Knowledge Management), outlining how crucial their successful use is. The practical part explores on the one hand the dependence on knowledge and on the other hand its availability for a good customer relationship. It includes a case study that investigates both the administrative and the operational area of a concrete company. The survey results are then discussed in detail, key success factors identified and mistakes pointed out. After this critical analysis, final recommendations are given that every company can benefit from.


Book Synopsis Customer Knowledge Management by : Silvio Wilde

Download or read book Customer Knowledge Management written by Silvio Wilde and published by Springer Science & Business Media. This book was released on 2011-01-04 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managing and transferring knowledge - at the right time, in the right place and with the right quality for customers - enables companies to survive in times of fierce competition. The focus of this work is therefore on Knowledge Management and Customer Relationship Management. The theoretical part comprises several approaches to knowledge, its transfer and the barriers to be overcome when sharing knowledge. This is followed by a description of CRM and CKM (Customer Knowledge Management), outlining how crucial their successful use is. The practical part explores on the one hand the dependence on knowledge and on the other hand its availability for a good customer relationship. It includes a case study that investigates both the administrative and the operational area of a concrete company. The survey results are then discussed in detail, key success factors identified and mistakes pointed out. After this critical analysis, final recommendations are given that every company can benefit from.

Customer-Centric Knowledge Management

Customer-Centric Knowledge Management

Author: Minwir Al-Shammari

Publisher: Information Science Reference

Published: 2011-07-01

Total Pages: 315

ISBN-13: 9781613500910

DOWNLOAD EBOOK

"This book is a comprehensive collection addressing managerial and technical aspects of customer-centric knowledge implementation, contributing to the dynamic and emerging fields of organizational knowledge management, customer relationship management, and information and communication technologies"--Provided by publisher.


Book Synopsis Customer-Centric Knowledge Management by : Minwir Al-Shammari

Download or read book Customer-Centric Knowledge Management written by Minwir Al-Shammari and published by Information Science Reference. This book was released on 2011-07-01 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book is a comprehensive collection addressing managerial and technical aspects of customer-centric knowledge implementation, contributing to the dynamic and emerging fields of organizational knowledge management, customer relationship management, and information and communication technologies"--Provided by publisher.

Knowledge Management for Sales and Marketing

Knowledge Management for Sales and Marketing

Author: Tom Young

Publisher: Elsevier

Published: 2011-05-03

Total Pages: 197

ISBN-13: 1780632649

DOWNLOAD EBOOK

While this book is primarily aimed at those who are involved in Knowledge Management (KM) or have recently been appointed to deliver KM in sales and marketing environments, it is also highly relevant to those engaged in the management or delivery of sales and marketing activities. This book presents models to assist the reader to understand how knowledge can be applied and reused within the sales and marketing processes, leading to an enhanced win rate.Topics covered provide managers and practitioners with the necessary principles, approaches and tools to be able to design their approach from scratch or to be able to compare their existing practices against world class examples. Several models and methodologies are explained which can be applied or replicated in a wide variety of industries. The book also features numerous case studies which illustrate the journey that various companies are taking as they implement KM within sales and marketing. Develops a generic model for managing knowledge in sales and marketing environments Provides a handbook for line managers wishing to introduce knowledge management into their sales and marketing activities Written by a highly knowledgeable and well-respected practitioner in the field who is mentored by an recognised sales and marketing industry expert


Book Synopsis Knowledge Management for Sales and Marketing by : Tom Young

Download or read book Knowledge Management for Sales and Marketing written by Tom Young and published by Elsevier. This book was released on 2011-05-03 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: While this book is primarily aimed at those who are involved in Knowledge Management (KM) or have recently been appointed to deliver KM in sales and marketing environments, it is also highly relevant to those engaged in the management or delivery of sales and marketing activities. This book presents models to assist the reader to understand how knowledge can be applied and reused within the sales and marketing processes, leading to an enhanced win rate.Topics covered provide managers and practitioners with the necessary principles, approaches and tools to be able to design their approach from scratch or to be able to compare their existing practices against world class examples. Several models and methodologies are explained which can be applied or replicated in a wide variety of industries. The book also features numerous case studies which illustrate the journey that various companies are taking as they implement KM within sales and marketing. Develops a generic model for managing knowledge in sales and marketing environments Provides a handbook for line managers wishing to introduce knowledge management into their sales and marketing activities Written by a highly knowledgeable and well-respected practitioner in the field who is mentored by an recognised sales and marketing industry expert

Customer Knowledge Management

Customer Knowledge Management

Author: Soumit Sain

Publisher: Springer

Published: 2016-08-23

Total Pages: 0

ISBN-13: 9783319381404

DOWNLOAD EBOOK

Customer focus is the most important challenge of the future. Providing good customer service depends on how well companies know their customers and clearly identify their needs. Availability of customer knowledge, which is knowledge from, for and about the customer, thus becomes crucial in offering customized products or services. This can be gained most efficiently from direct interaction with customers, but requires the use of interpersonal and organizational soft skills. This book presents the interrelationship between customer knowledge management, customer focus and soft skills and also provides concrete advice on how the management of customer knowledge can be optimized.


Book Synopsis Customer Knowledge Management by : Soumit Sain

Download or read book Customer Knowledge Management written by Soumit Sain and published by Springer. This book was released on 2016-08-23 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customer focus is the most important challenge of the future. Providing good customer service depends on how well companies know their customers and clearly identify their needs. Availability of customer knowledge, which is knowledge from, for and about the customer, thus becomes crucial in offering customized products or services. This can be gained most efficiently from direct interaction with customers, but requires the use of interpersonal and organizational soft skills. This book presents the interrelationship between customer knowledge management, customer focus and soft skills and also provides concrete advice on how the management of customer knowledge can be optimized.

Strategic Management in the Knowledge Economy

Strategic Management in the Knowledge Economy

Author: Marius Leibold

Publisher: John Wiley & Sons

Published: 2007-06-27

Total Pages: 355

ISBN-13: 3895786101

DOWNLOAD EBOOK

Due to the dramatic shifts in the knowledge economy, this book provides a significant departure from traditional strategic management concepts and practice. Designed for both advanced students and business managers, it presents a unique combination of new strategic management theory, carefully selected strategic management articles by prominent scholars such as Gary Hamel, Michael Porter, Peter Senge, and real-world case studies. On top of this, the authors link powerful new benchmarks in strategic management thinking, including the concepts of Socio-Cultural Network Dynamics, Systemic Scorecards, and Customer Knowledge Management with practical business challenges and solutions of blue-chip companies with a superior performance (Lafite-Rothschild, Who's Who, Holcim, BRL Hardy, Kuoni BTI, Deutsche Bank, Unisys, Novartis).


Book Synopsis Strategic Management in the Knowledge Economy by : Marius Leibold

Download or read book Strategic Management in the Knowledge Economy written by Marius Leibold and published by John Wiley & Sons. This book was released on 2007-06-27 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: Due to the dramatic shifts in the knowledge economy, this book provides a significant departure from traditional strategic management concepts and practice. Designed for both advanced students and business managers, it presents a unique combination of new strategic management theory, carefully selected strategic management articles by prominent scholars such as Gary Hamel, Michael Porter, Peter Senge, and real-world case studies. On top of this, the authors link powerful new benchmarks in strategic management thinking, including the concepts of Socio-Cultural Network Dynamics, Systemic Scorecards, and Customer Knowledge Management with practical business challenges and solutions of blue-chip companies with a superior performance (Lafite-Rothschild, Who's Who, Holcim, BRL Hardy, Kuoni BTI, Deutsche Bank, Unisys, Novartis).

Encyclopedia of Knowledge Management, Second Edition

Encyclopedia of Knowledge Management, Second Edition

Author: Schwartz, David

Publisher: IGI Global

Published: 2010-07-31

Total Pages: 1652

ISBN-13: 1599049325

DOWNLOAD EBOOK

Knowledge Management has evolved into one of the most important streams of management research, affecting organizations of all types at many different levels. The Encyclopedia of Knowledge Management, Second Edition provides a compendium of terms, definitions and explanations of concepts, processes and acronyms addressing the challenges of knowledge management. This two-volume collection covers all aspects of this critical discipline, which range from knowledge identification and representation, to the impact of Knowledge Management Systems on organizational culture, to the significant integration and cost issues being faced by Human Resources, MIS/IT, and production departments.


Book Synopsis Encyclopedia of Knowledge Management, Second Edition by : Schwartz, David

Download or read book Encyclopedia of Knowledge Management, Second Edition written by Schwartz, David and published by IGI Global. This book was released on 2010-07-31 with total page 1652 pages. Available in PDF, EPUB and Kindle. Book excerpt: Knowledge Management has evolved into one of the most important streams of management research, affecting organizations of all types at many different levels. The Encyclopedia of Knowledge Management, Second Edition provides a compendium of terms, definitions and explanations of concepts, processes and acronyms addressing the challenges of knowledge management. This two-volume collection covers all aspects of this critical discipline, which range from knowledge identification and representation, to the impact of Knowledge Management Systems on organizational culture, to the significant integration and cost issues being faced by Human Resources, MIS/IT, and production departments.

Building the Knowledge Management Network

Building the Knowledge Management Network

Author: Cliff Figallo

Publisher: John Wiley & Sons

Published: 2002-10-15

Total Pages: 370

ISBN-13: 0471427578

DOWNLOAD EBOOK

A complete set of best practices, tools, and techniques for turning conversations into a rich source of business information Many organizations are now recognizing that the untapped knowledge of their members can be used to benefit every aspect of their business, from making smarter and faster decisions to improving products and efficiency. This book offers a clear-cut road map for building a successful knowledge management system to capture and fully exploit the knowledge exchanged in conversations. Written by two of the foremost experts in online communities, this book covers a set of best practices, tools, and techniques for using conversation and online interaction to provide affordable and effective knowledge-based benefits and solutions. With a unique and invaluable perspective, the authors offer guidance for collecting, capturing, and cataloging knowledge so that it can be used to improve efficiency and reduce costs in areas ranging from internal procedures through customer relations and product development. This book provides step-by-step solutions for developing an effective knowledge network, including how to: * Formulate strategies and create action plans * Select the right tools for peer-to-peer networks, interactive communities, and events * Work with legacy systems * Train staff and stimulate participation * Improve productivity and measurement criteria The companion Web site contains templates, checklists, a discussion board, and links to software.


Book Synopsis Building the Knowledge Management Network by : Cliff Figallo

Download or read book Building the Knowledge Management Network written by Cliff Figallo and published by John Wiley & Sons. This book was released on 2002-10-15 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: A complete set of best practices, tools, and techniques for turning conversations into a rich source of business information Many organizations are now recognizing that the untapped knowledge of their members can be used to benefit every aspect of their business, from making smarter and faster decisions to improving products and efficiency. This book offers a clear-cut road map for building a successful knowledge management system to capture and fully exploit the knowledge exchanged in conversations. Written by two of the foremost experts in online communities, this book covers a set of best practices, tools, and techniques for using conversation and online interaction to provide affordable and effective knowledge-based benefits and solutions. With a unique and invaluable perspective, the authors offer guidance for collecting, capturing, and cataloging knowledge so that it can be used to improve efficiency and reduce costs in areas ranging from internal procedures through customer relations and product development. This book provides step-by-step solutions for developing an effective knowledge network, including how to: * Formulate strategies and create action plans * Select the right tools for peer-to-peer networks, interactive communities, and events * Work with legacy systems * Train staff and stimulate participation * Improve productivity and measurement criteria The companion Web site contains templates, checklists, a discussion board, and links to software.

The Complete Idiot's Guide to Knowledge Management

The Complete Idiot's Guide to Knowledge Management

Author: Melissie Clemmons Rumizen

Publisher: Penguin

Published: 2002

Total Pages: 340

ISBN-13: 9780028641775

DOWNLOAD EBOOK

Discusses management models and concepts, strategies for sharing knowledge, and ways to implement the concept within a company.


Book Synopsis The Complete Idiot's Guide to Knowledge Management by : Melissie Clemmons Rumizen

Download or read book The Complete Idiot's Guide to Knowledge Management written by Melissie Clemmons Rumizen and published by Penguin. This book was released on 2002 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discusses management models and concepts, strategies for sharing knowledge, and ways to implement the concept within a company.