De-Westernizing Visual Communication and Cultures

De-Westernizing Visual Communication and Cultures

Author: Guo-Ming Chen

Publisher:

Published: 2020-03-31

Total Pages: 225

ISBN-13: 9783848765775

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This edited volume gives voice to pluralised avenues from visual communication and cultural studies regarding the Global South and beyond, including examples from China, India, Cambodia, Brazil, Mexico and numerous other countries. Defining visual communication and culture as an umbrella term that encompasses imagery studies, the moving image and non-verbal visual communication, the first three chapters of the book describe de-Westernisation discourse as a way to strengthen emic research and the Global South as both a geographical concept and, even more so, a category of diversity and pluralism. The subsequent regional case study-based chapters draw on various emic theories and methodologies and find a complex arrangement of visuality between sociocultural and sociopolitical practices and institutions. This book targets a wide range of scholars: academics with expertise in (regional) visual studies as well as researchers, students and practitioners working on the Global South and de-Westernisation.


Book Synopsis De-Westernizing Visual Communication and Cultures by : Guo-Ming Chen

Download or read book De-Westernizing Visual Communication and Cultures written by Guo-Ming Chen and published by . This book was released on 2020-03-31 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume gives voice to pluralised avenues from visual communication and cultural studies regarding the Global South and beyond, including examples from China, India, Cambodia, Brazil, Mexico and numerous other countries. Defining visual communication and culture as an umbrella term that encompasses imagery studies, the moving image and non-verbal visual communication, the first three chapters of the book describe de-Westernisation discourse as a way to strengthen emic research and the Global South as both a geographical concept and, even more so, a category of diversity and pluralism. The subsequent regional case study-based chapters draw on various emic theories and methodologies and find a complex arrangement of visuality between sociocultural and sociopolitical practices and institutions. This book targets a wide range of scholars: academics with expertise in (regional) visual studies as well as researchers, students and practitioners working on the Global South and de-Westernisation.

China’s Communication of the Belt and Road Initiative

China’s Communication of the Belt and Road Initiative

Author: Carolijn van Noort

Publisher: Routledge

Published: 2021-08-20

Total Pages: 258

ISBN-13: 1000433285

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This book examines how China’s international political communication of the Belt and Road Initiative comprises narratives about infrastructure and the Silk Road. By carefully selecting infrastructure modalities and Silk Road representations, it is argued that China’s aesthetic production of the Belt and Road Initiative advances China’s image as an infrastructure and standards-setting power, conjures up a historical continuation of friendly and cooperative relations, and forges China’s identity as good neighbor, good friend, and good partner. Using a multiple-case study approach, this book analyses China’s communication of the Second Belt and Road Forum, the Alternative North-South Road in Kyrgyzstan, the Standard Gauge Railway in Kenya, and the China-Maldives Friendship Bridge. Detailed literary analyses of the Travels of Marco Polo and the Travels of Ibn Battutah further elucidate China’s selective uses of history. Chapters highlight spatial, temporal, political, economic, technological, and perceptual modalities in infrastructure narratives, and reveal the composition of Silk Road narratives, contributing to key debates about Chinese discourse, media strategy and infrastructure communication. China’s Communication of the Belt and Road Initiative will appeal to students and scholars of politics, international relations, communication, and Asian studies globally.


Book Synopsis China’s Communication of the Belt and Road Initiative by : Carolijn van Noort

Download or read book China’s Communication of the Belt and Road Initiative written by Carolijn van Noort and published by Routledge. This book was released on 2021-08-20 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines how China’s international political communication of the Belt and Road Initiative comprises narratives about infrastructure and the Silk Road. By carefully selecting infrastructure modalities and Silk Road representations, it is argued that China’s aesthetic production of the Belt and Road Initiative advances China’s image as an infrastructure and standards-setting power, conjures up a historical continuation of friendly and cooperative relations, and forges China’s identity as good neighbor, good friend, and good partner. Using a multiple-case study approach, this book analyses China’s communication of the Second Belt and Road Forum, the Alternative North-South Road in Kyrgyzstan, the Standard Gauge Railway in Kenya, and the China-Maldives Friendship Bridge. Detailed literary analyses of the Travels of Marco Polo and the Travels of Ibn Battutah further elucidate China’s selective uses of history. Chapters highlight spatial, temporal, political, economic, technological, and perceptual modalities in infrastructure narratives, and reveal the composition of Silk Road narratives, contributing to key debates about Chinese discourse, media strategy and infrastructure communication. China’s Communication of the Belt and Road Initiative will appeal to students and scholars of politics, international relations, communication, and Asian studies globally.

Intercultural Marketing

Intercultural Marketing

Author: Ivana Beveridge

Publisher: Routledge

Published: 2020-11-17

Total Pages: 230

ISBN-13: 1000218074

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With companies actively marketing products and services beyond their borders, marketers must understand culturally ingrained consumer behavior throughout the world. Focusing on psychological and social dimensions of these behaviors, this textbook brings together academic research and contemporary case studies from marketing practice. Built on a strong, cross-disciplinary theoretical foundation and extensive practice experience, this concisely written text is a practical guide to understanding the intricacies of cultural influence on consumption, and for the design and implementation of effective intercultural marketing strategies, focused on branding and promotion. The book uses representative, well-known corporate cases while also including dynamic examples from the sharing economy, blockchain, and emerging economy companies. Incorporating strategy, sociology, linguistics, cross-cultural communications, psychology, philosophy, religious studies, and economics, the book is particularly distinguished from the mainstream by introducing non-Western frameworks. Upper-level undergraduate and postgraduate students of marketing and international business will benefit from the book’s new concepts and novel methods, as well as clear objectives, examples, and discussion topics in each chapter. Instructors will appreciate the inclusion of a semester-long project for students, allowing them to wear the "practitioner’s hat" and including practice in a netnographic research method.


Book Synopsis Intercultural Marketing by : Ivana Beveridge

Download or read book Intercultural Marketing written by Ivana Beveridge and published by Routledge. This book was released on 2020-11-17 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: With companies actively marketing products and services beyond their borders, marketers must understand culturally ingrained consumer behavior throughout the world. Focusing on psychological and social dimensions of these behaviors, this textbook brings together academic research and contemporary case studies from marketing practice. Built on a strong, cross-disciplinary theoretical foundation and extensive practice experience, this concisely written text is a practical guide to understanding the intricacies of cultural influence on consumption, and for the design and implementation of effective intercultural marketing strategies, focused on branding and promotion. The book uses representative, well-known corporate cases while also including dynamic examples from the sharing economy, blockchain, and emerging economy companies. Incorporating strategy, sociology, linguistics, cross-cultural communications, psychology, philosophy, religious studies, and economics, the book is particularly distinguished from the mainstream by introducing non-Western frameworks. Upper-level undergraduate and postgraduate students of marketing and international business will benefit from the book’s new concepts and novel methods, as well as clear objectives, examples, and discussion topics in each chapter. Instructors will appreciate the inclusion of a semester-long project for students, allowing them to wear the "practitioner’s hat" and including practice in a netnographic research method.

Decolonizing Communication Studies

Decolonizing Communication Studies

Author: Kehbuma Langmia

Publisher: Cambridge Scholars Publishing

Published: 2022-03-18

Total Pages: 225

ISBN-13: 1527579549

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This volume examines the effects of the decolonization of communication studies. It shows that the discipline has undergone a rapid paradigm shift since the launching of the Ferment in the Field special edition of the Journal of Communication, in which scholars were called upon to rethink the field because of the crisis it was facing.


Book Synopsis Decolonizing Communication Studies by : Kehbuma Langmia

Download or read book Decolonizing Communication Studies written by Kehbuma Langmia and published by Cambridge Scholars Publishing. This book was released on 2022-03-18 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume examines the effects of the decolonization of communication studies. It shows that the discipline has undergone a rapid paradigm shift since the launching of the Ferment in the Field special edition of the Journal of Communication, in which scholars were called upon to rethink the field because of the crisis it was facing.

A Theory of Assembly

A Theory of Assembly

Author: Kyle Parry

Publisher: U of Minnesota Press

Published: 2023-01-24

Total Pages: 334

ISBN-13: 1452968268

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A vital reckoning with how we understand the basic categories of cultural expression in the digital era Digital and social media have transformed how much and how fast we communicate, but they have also altered the palette of expressive strategies: the cultural forms that shape how citizens, activists, and artists speak and interact. Most familiar among these strategies are storytelling and representation. In A Theory of Assembly, Kyle Parry argues that one of the most powerful and pervasive cultural forms in the digital era is assembly. Whether as subtle photographic sequences, satirical Venn diagrams, or networked archives, projects based in assembly do not so much narrate or represent the world as rearrange it. This work of rearranging can take place at any scale, from a simple pairing of images, undertaken by one person, to the entire history of internet memes, undertaken by millions. With examples ranging from GIFs and paintings to museum exhibitions and social movement hashtags, Parry shows how, in the internet age, assembly has come to equal narrative and representation in its reach and influence, particularly as a response to ecological and social violence. He also emphasizes the ambivalence of assembly—the way it can be both emancipatory and antidemocratic. As the world becomes ever hotter, more connected, and more algorithmic, the need to map—and remake—assembly’s powers and perils becomes all the more pressing. Interdisciplinary, engaging, and experimental, A Theory of Assembly serves as a playbook of strategies and critical frameworks for artists, activists, and content creators committed to social and environmental justice, ultimately arguing for a collective reenvisioning of which cultural forms matter. Cover alt text: Letters from the title appear in a jumble, each colored in a blue-orange gradient. Readable title and author sits below the jumble.


Book Synopsis A Theory of Assembly by : Kyle Parry

Download or read book A Theory of Assembly written by Kyle Parry and published by U of Minnesota Press. This book was released on 2023-01-24 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: A vital reckoning with how we understand the basic categories of cultural expression in the digital era Digital and social media have transformed how much and how fast we communicate, but they have also altered the palette of expressive strategies: the cultural forms that shape how citizens, activists, and artists speak and interact. Most familiar among these strategies are storytelling and representation. In A Theory of Assembly, Kyle Parry argues that one of the most powerful and pervasive cultural forms in the digital era is assembly. Whether as subtle photographic sequences, satirical Venn diagrams, or networked archives, projects based in assembly do not so much narrate or represent the world as rearrange it. This work of rearranging can take place at any scale, from a simple pairing of images, undertaken by one person, to the entire history of internet memes, undertaken by millions. With examples ranging from GIFs and paintings to museum exhibitions and social movement hashtags, Parry shows how, in the internet age, assembly has come to equal narrative and representation in its reach and influence, particularly as a response to ecological and social violence. He also emphasizes the ambivalence of assembly—the way it can be both emancipatory and antidemocratic. As the world becomes ever hotter, more connected, and more algorithmic, the need to map—and remake—assembly’s powers and perils becomes all the more pressing. Interdisciplinary, engaging, and experimental, A Theory of Assembly serves as a playbook of strategies and critical frameworks for artists, activists, and content creators committed to social and environmental justice, ultimately arguing for a collective reenvisioning of which cultural forms matter. Cover alt text: Letters from the title appear in a jumble, each colored in a blue-orange gradient. Readable title and author sits below the jumble.

De-Westernizing Communication Research

De-Westernizing Communication Research

Author: Georgette Wang

Publisher: Routledge

Published: 2010-12-14

Total Pages: 291

ISBN-13: 113693538X

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The rise of postmodern theories and pluralist thinking has paved the way for multicultural approaches to communication studies and now is the time for decentralization, de-Westernization, and differentiation. This trend is reflected in the increasing number of communication journals with a national or regional focus. Alongside this proliferation of research output from outside of the mainstream West, there is a growing discontent with communication theories being “Westerncentric”. Compared with earlier works that questioned the need to distinguish between the Western and the non-Western, and to build “Asian” communication theories, there seems to be greater assertiveness and determination in searching for and developing theoretical frameworks and paradigms that take consideration of, and therefore are more relevant to, the cultural context in which research is accomplished. This path-breaking book moves beyond critiquing “Westerncentrism” in media and communication studies by examining where Eurocentrism has come from, how is it reflected in the study of media and communication, what the barriers and solutions to de-centralizing the production of theories are, and what is called for in order to establish Asian communication theories.


Book Synopsis De-Westernizing Communication Research by : Georgette Wang

Download or read book De-Westernizing Communication Research written by Georgette Wang and published by Routledge. This book was released on 2010-12-14 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rise of postmodern theories and pluralist thinking has paved the way for multicultural approaches to communication studies and now is the time for decentralization, de-Westernization, and differentiation. This trend is reflected in the increasing number of communication journals with a national or regional focus. Alongside this proliferation of research output from outside of the mainstream West, there is a growing discontent with communication theories being “Westerncentric”. Compared with earlier works that questioned the need to distinguish between the Western and the non-Western, and to build “Asian” communication theories, there seems to be greater assertiveness and determination in searching for and developing theoretical frameworks and paradigms that take consideration of, and therefore are more relevant to, the cultural context in which research is accomplished. This path-breaking book moves beyond critiquing “Westerncentrism” in media and communication studies by examining where Eurocentrism has come from, how is it reflected in the study of media and communication, what the barriers and solutions to de-centralizing the production of theories are, and what is called for in order to establish Asian communication theories.

Cross Cultural Communication

Cross Cultural Communication

Author: Richard D. Lewis

Publisher: Transcreen Publications

Published: 1999

Total Pages: 120

ISBN-13: 9780953439812

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This book provides the reader with a diagrammatic introduction to cross-cultural communication across 28 different nationalities.


Book Synopsis Cross Cultural Communication by : Richard D. Lewis

Download or read book Cross Cultural Communication written by Richard D. Lewis and published by Transcreen Publications. This book was released on 1999 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides the reader with a diagrammatic introduction to cross-cultural communication across 28 different nationalities.

Internationalizing "International Communication"

Internationalizing

Author: Chin-Chuan Lee

Publisher: University of Michigan Press

Published: 2015-01-06

Total Pages: 339

ISBN-13: 0472900145

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International communication as a field of inquiry is, in fact, not very “internationalized.” Rather, it has been taken as a conceptual extension or empirical application of U.S. communication, and much of the world outside the West has been socialized to adopt truncated versions of Pax Americana’s notion of international communication. At stake is the “subject position” of academic and cultural inquirers: Who gets to ask what kind of questions? It is important to note that the quest to establish universally valid “laws” of human society with little regard for cultural values and variations seems to be running out of steam. Many lines of intellectual development are reckoning with the important dimensions of empathetic understanding and subjective consciousness. In Internationalizing "International Communication," Lee and others argue that we must reject both America-writ-large views of the world and self-defeating mirror images that reject anything American or Western on the grounds of cultural incompatibility or even cultural superiority. The point of departure for internationalizing “international communication” must be precisely the opposite of parochialism – namely, a spirit of cosmopolitanism. Scholars worldwide have a moral responsibility to foster global visions and mutual understanding, which forms, metaphorically, symphonic harmony made of cacophonic sounds.


Book Synopsis Internationalizing "International Communication" by : Chin-Chuan Lee

Download or read book Internationalizing "International Communication" written by Chin-Chuan Lee and published by University of Michigan Press. This book was released on 2015-01-06 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: International communication as a field of inquiry is, in fact, not very “internationalized.” Rather, it has been taken as a conceptual extension or empirical application of U.S. communication, and much of the world outside the West has been socialized to adopt truncated versions of Pax Americana’s notion of international communication. At stake is the “subject position” of academic and cultural inquirers: Who gets to ask what kind of questions? It is important to note that the quest to establish universally valid “laws” of human society with little regard for cultural values and variations seems to be running out of steam. Many lines of intellectual development are reckoning with the important dimensions of empathetic understanding and subjective consciousness. In Internationalizing "International Communication," Lee and others argue that we must reject both America-writ-large views of the world and self-defeating mirror images that reject anything American or Western on the grounds of cultural incompatibility or even cultural superiority. The point of departure for internationalizing “international communication” must be precisely the opposite of parochialism – namely, a spirit of cosmopolitanism. Scholars worldwide have a moral responsibility to foster global visions and mutual understanding, which forms, metaphorically, symphonic harmony made of cacophonic sounds.

The Routledge Companion to Journalism in the Global South

The Routledge Companion to Journalism in the Global South

Author: Bruce Mutsvairo

Publisher: Taylor & Francis

Published: 2023-11-21

Total Pages: 606

ISBN-13: 1000935604

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Responding to mounting calls to decenter and decolonize journalism, The Routledge Companion to Journalism in the Global South examines not only the deep-seated challenges associated with the historical imposition of Western journalism standards on constituencies of the Global South but also the opportunities presented to journalists and journalism educators if they choose to partake in international collaboration and education. This collection returns to fundamental questions around the meaning, value, and practices of journalism from alternative methodological, theoretical, and epistemological perspectives. These questions include: What really is journalism? Who gets to, and who is qualified to, define it? What role do ethics play? What are the current trends, challenges, and opportunities for journalism in the Global South? How is news covered, reported, written, and edited in non-Western settings? What can journalism players living and working in industrialized markets learn from their non-Western colleagues and counterparts, and vice versa? Contributors challenge accepted "universal" ethical standards while showing the relevance of customs, traditions, and cultures in defining and shaping local and regional journalism. Showcasing some of the most important research on journalism in the Global South and by journalists based in the Global South, this companion is key reading for anyone researching the principles and practices of journalism from a de-essentialized perspective.


Book Synopsis The Routledge Companion to Journalism in the Global South by : Bruce Mutsvairo

Download or read book The Routledge Companion to Journalism in the Global South written by Bruce Mutsvairo and published by Taylor & Francis. This book was released on 2023-11-21 with total page 606 pages. Available in PDF, EPUB and Kindle. Book excerpt: Responding to mounting calls to decenter and decolonize journalism, The Routledge Companion to Journalism in the Global South examines not only the deep-seated challenges associated with the historical imposition of Western journalism standards on constituencies of the Global South but also the opportunities presented to journalists and journalism educators if they choose to partake in international collaboration and education. This collection returns to fundamental questions around the meaning, value, and practices of journalism from alternative methodological, theoretical, and epistemological perspectives. These questions include: What really is journalism? Who gets to, and who is qualified to, define it? What role do ethics play? What are the current trends, challenges, and opportunities for journalism in the Global South? How is news covered, reported, written, and edited in non-Western settings? What can journalism players living and working in industrialized markets learn from their non-Western colleagues and counterparts, and vice versa? Contributors challenge accepted "universal" ethical standards while showing the relevance of customs, traditions, and cultures in defining and shaping local and regional journalism. Showcasing some of the most important research on journalism in the Global South and by journalists based in the Global South, this companion is key reading for anyone researching the principles and practices of journalism from a de-essentialized perspective.

Diaspora Literature and Visual Culture

Diaspora Literature and Visual Culture

Author: Sheng-mei Ma

Publisher: Routledge

Published: 2010-11-22

Total Pages: 391

ISBN-13: 1136893938

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This book offers an incisive and ambitious critique of Asian Diaspora culture, looking specifically at literature and visual popular culture. Sheng-mei Ma’s engaging text discusses issues of self and its relationship with Asian Diaspora culture in the global twenty-first century. Using examples from Asia, Asian America, and Asian Diaspora from the West, the book weaves a narrative that challenges the twenty-first century triumphal discourse of Asia and argues that given the long shadow cast across modern film and literature, this upward mobility is inescapably escapist, a flight from itself; Asia’s stunning self-transformation is haunted by self-alienation. The chapters discuss a wealth of topics, including Asianness, Orientalism, and Asian American identity, drawing on a variety of pop culture sources from The Matrix Trilogy to Crouching Tiger, Hidden Dragon. This book forms an analysis of the new idea of Asian Diaspora that cuts across area, ethnicity, and nation, incorporating itself into the contemporary global culture whilst retaining a distinct Asian flavor. Covering the mediums of literature, film, and visual cultures, this book will be of immense interest to scholars and students of Asian studies and literature, ethnic studies, cultural studies, and film.


Book Synopsis Diaspora Literature and Visual Culture by : Sheng-mei Ma

Download or read book Diaspora Literature and Visual Culture written by Sheng-mei Ma and published by Routledge. This book was released on 2010-11-22 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers an incisive and ambitious critique of Asian Diaspora culture, looking specifically at literature and visual popular culture. Sheng-mei Ma’s engaging text discusses issues of self and its relationship with Asian Diaspora culture in the global twenty-first century. Using examples from Asia, Asian America, and Asian Diaspora from the West, the book weaves a narrative that challenges the twenty-first century triumphal discourse of Asia and argues that given the long shadow cast across modern film and literature, this upward mobility is inescapably escapist, a flight from itself; Asia’s stunning self-transformation is haunted by self-alienation. The chapters discuss a wealth of topics, including Asianness, Orientalism, and Asian American identity, drawing on a variety of pop culture sources from The Matrix Trilogy to Crouching Tiger, Hidden Dragon. This book forms an analysis of the new idea of Asian Diaspora that cuts across area, ethnicity, and nation, incorporating itself into the contemporary global culture whilst retaining a distinct Asian flavor. Covering the mediums of literature, film, and visual cultures, this book will be of immense interest to scholars and students of Asian studies and literature, ethnic studies, cultural studies, and film.