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A study of the more than fifty US and International glossy publications for women. This analysis focuses on the strategies by which the commercial structure shapes the cultural content, the magazines' repetitive attempts to secure a consensus about the feminine that is grounded in consumerism, and the contradictory semiotic structures at work within and between purchased ads, covert ads, and editorial features.
Book Synopsis Decoding Women’s Magazines by : Ellen McCracken
Download or read book Decoding Women’s Magazines written by Ellen McCracken and published by Springer. This book was released on 1992-10-27 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: A study of the more than fifty US and International glossy publications for women. This analysis focuses on the strategies by which the commercial structure shapes the cultural content, the magazines' repetitive attempts to secure a consensus about the feminine that is grounded in consumerism, and the contradictory semiotic structures at work within and between purchased ads, covert ads, and editorial features.
Comprising the largest of magazine categories in the United States, nearly fifty glossy publications addressed to women appear monthly on news-stands. They are a multi-million-dollar business and essential to the marketing of commodities in the consumer society. At the same time, they present to readers a master narrative about the world, an ostensibly women-centred account of reality that links the utopian to the everyday. The multiple mini-narratives that begin on the front covers and extend to the ads and features inside combine to offer a highly pleasurable, appealing consensus about the feminine. Decoding Women's Magazines studies the contradictory semiotic structures at work within and between purchased ads, covert ads, and editorial features in such genres as the beauty and fashion magazines, the service and home titles, those aimed at minority audiences, new female workers, and women with special interests and spending power. Whether addressing readers as Mademoiselle or Ms., contemporary women's magazines employ similar textual strategies to conflate commodities and desire, and thereby attain immense circulations and profits.
Book Synopsis Decoding Women’s Magazines by : Ellen McCracken
Download or read book Decoding Women’s Magazines written by Ellen McCracken and published by Palgrave Macmillan. This book was released on 1993 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Comprising the largest of magazine categories in the United States, nearly fifty glossy publications addressed to women appear monthly on news-stands. They are a multi-million-dollar business and essential to the marketing of commodities in the consumer society. At the same time, they present to readers a master narrative about the world, an ostensibly women-centred account of reality that links the utopian to the everyday. The multiple mini-narratives that begin on the front covers and extend to the ads and features inside combine to offer a highly pleasurable, appealing consensus about the feminine. Decoding Women's Magazines studies the contradictory semiotic structures at work within and between purchased ads, covert ads, and editorial features in such genres as the beauty and fashion magazines, the service and home titles, those aimed at minority audiences, new female workers, and women with special interests and spending power. Whether addressing readers as Mademoiselle or Ms., contemporary women's magazines employ similar textual strategies to conflate commodities and desire, and thereby attain immense circulations and profits.
"Comprising the largest of magazine categories in the United States, nearly fifty glossy publications addressed to women appear monthly on news-stands. They are a multi-million-dollar business and essential to the marketing of commodities in the consumer society. At the same time, they present to readers a master narrative about the world, an ostensibly women-centred account of reality that links the utopian to the everyday. The multiple mini-narratives that begin on the front covers and extend to the ads and features inside combine to offer a highly pleasurable, appealing consensus about the feminine. Decoding Women's Magazines studies the contradictory semiotic structures at work within and between purchased ads, covert ads, and editorial features in such genres as the beauty and fashion magazines, the service and home titles, those aimed at minority audiences, new female workers, and women with special interests and spending power."--Publisher's description.
Book Synopsis Decoding Women's Magazines from Mademoiselle to Ms by : Ellen Marie McCracken
Download or read book Decoding Women's Magazines from Mademoiselle to Ms written by Ellen Marie McCracken and published by Palgrave Macmillan. This book was released on 1993-01-01 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Comprising the largest of magazine categories in the United States, nearly fifty glossy publications addressed to women appear monthly on news-stands. They are a multi-million-dollar business and essential to the marketing of commodities in the consumer society. At the same time, they present to readers a master narrative about the world, an ostensibly women-centred account of reality that links the utopian to the everyday. The multiple mini-narratives that begin on the front covers and extend to the ads and features inside combine to offer a highly pleasurable, appealing consensus about the feminine. Decoding Women's Magazines studies the contradictory semiotic structures at work within and between purchased ads, covert ads, and editorial features in such genres as the beauty and fashion magazines, the service and home titles, those aimed at minority audiences, new female workers, and women with special interests and spending power."--Publisher's description.
Book Synopsis Decoding Women's Magazines by : Ellen McCracken
Download or read book Decoding Women's Magazines written by Ellen McCracken and published by . This book was released on 1993 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Representation of romance by : Susannah E. David
Download or read book Representation of romance written by Susannah E. David and published by . This book was released on 2000 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Challenging assumptions about women's magazines, Currie looks at young readers and how they interpret the message of magazines in their everyday lives. A fascinating, sometimes surprising study of young women and their relationship with print media.
Book Synopsis Girl Talk by : Dawn Currie
Download or read book Girl Talk written by Dawn Currie and published by University of Toronto Press. This book was released on 1999-01-01 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Challenging assumptions about women's magazines, Currie looks at young readers and how they interpret the message of magazines in their everyday lives. A fascinating, sometimes surprising study of young women and their relationship with print media.
Anna Gough-Yates considers the rapid shift in women's magazines towards titles aimed at newly-identified 'lifestyle' groups of women readers.
Book Synopsis Understanding Women's Magazines by : Anna Gough-Yates
Download or read book Understanding Women's Magazines written by Anna Gough-Yates and published by Psychology Press. This book was released on 2003 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Anna Gough-Yates considers the rapid shift in women's magazines towards titles aimed at newly-identified 'lifestyle' groups of women readers.
Book Synopsis Women's Magazines, 1940-1960 by : NA NA
Download or read book Women's Magazines, 1940-1960 written by NA NA and published by Springer. This book was released on 2016-04-30 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Women have been important contributors to and readers of magazines since the development of the periodical press in the nineteenth century. By the mid-twentieth century, millions of women read the weeklies and monthlies that focused on supposedly "feminine concerns" of the home, family and appearance. In the decades that followed, feminist scholars criticized such publications as at best conservative and at worst regressive in their treatment of gender norms and ideals. However, this perspective obscures the heterogeneity of the magazine industry itself and women’s experiences of it, both as readers and as journalists. This collection explores such diversity, highlighting the differing and at times contradictory images and understandings of women in a range of magazines and women’s contributions to magazines in a number of contexts from late nineteenth century publications to twenty-first century titles in Britain, North America, continental Europe and Australia.
Book Synopsis Women in Magazines by : Rachel Ritchie
Download or read book Women in Magazines written by Rachel Ritchie and published by Routledge. This book was released on 2016-02-19 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Women have been important contributors to and readers of magazines since the development of the periodical press in the nineteenth century. By the mid-twentieth century, millions of women read the weeklies and monthlies that focused on supposedly "feminine concerns" of the home, family and appearance. In the decades that followed, feminist scholars criticized such publications as at best conservative and at worst regressive in their treatment of gender norms and ideals. However, this perspective obscures the heterogeneity of the magazine industry itself and women’s experiences of it, both as readers and as journalists. This collection explores such diversity, highlighting the differing and at times contradictory images and understandings of women in a range of magazines and women’s contributions to magazines in a number of contexts from late nineteenth century publications to twenty-first century titles in Britain, North America, continental Europe and Australia.
Understanding Women's Magazines investigates the changing landscape of women's magazines. Anna Gough-Yates focuses on the successes, failures and shifting fortunes of a number of magazines including Elle, Marie Claire, Cosmopolitan, Frank, New Woman and Red and considers the dramatic developments that have taken place in women's magazine publishing in the last two decades. Understanding Women's Magazines examines the transformation in the production, advertising and marketing practices of women's magazines. Arguing that these changes were driven by political and economic shifts, commercial cultures and the need to get closer to the reader, the book shows how this has led to an increased focus on consumer lifestyles and attempts by publishers to identify and target a 'new woman'.
Book Synopsis Understanding Women's Magazines by : Anna Gough-Yates
Download or read book Understanding Women's Magazines written by Anna Gough-Yates and published by Routledge. This book was released on 2003-08-29 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding Women's Magazines investigates the changing landscape of women's magazines. Anna Gough-Yates focuses on the successes, failures and shifting fortunes of a number of magazines including Elle, Marie Claire, Cosmopolitan, Frank, New Woman and Red and considers the dramatic developments that have taken place in women's magazine publishing in the last two decades. Understanding Women's Magazines examines the transformation in the production, advertising and marketing practices of women's magazines. Arguing that these changes were driven by political and economic shifts, commercial cultures and the need to get closer to the reader, the book shows how this has led to an increased focus on consumer lifestyles and attempts by publishers to identify and target a 'new woman'.
