Designing Paradise: Juan Montoya

Designing Paradise: Juan Montoya

Author: Jorge Arango

Publisher: Rizzoli Publications

Published: 2021-03-09

Total Pages: 258

ISBN-13: 0847869970

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Interior-design legend Juan Montoya takes us on a tropical adventure with his recent breathtaking seaside residential projects. No typology lends itself more naturally to Juan Montoya's creative impulses than tropical residences. There is such a sense of appropriateness to place in the architecture and interiors that our assumption that the designer's stylistic affinity is somehow inborn becomes inescapable. In this book, the reader will visit Montoya-designed residences that occupy ravishing sites in Punta Mita (Mexico), Cap Cana (Dominican Republic), Miami Beach, Fisher Island, and other idyllic oceanfront locales. As much as these homes are escapist fantasias, they are also inextricably rooted to their geographic location and their regional culture. And while their sense of luxury is palpable, so is their lack of pretension, the practicality that makes them functional for the families who reside there, and their resilience to the natural conditions in which they are found. Luxuriate in open-air pavilions with endless views of sea and sand, on sweeping terraces with glimmering pools and dramatic sunsets, and in sumptuous interiors with blue-and-white tiles, intricate beadwork, global textiles, and thatched roofs. This book is a must-have for interior designers, owners or potential buyers of seaside property, and armchair travelers who relish an escape to paradise.


Book Synopsis Designing Paradise: Juan Montoya by : Jorge Arango

Download or read book Designing Paradise: Juan Montoya written by Jorge Arango and published by Rizzoli Publications. This book was released on 2021-03-09 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Interior-design legend Juan Montoya takes us on a tropical adventure with his recent breathtaking seaside residential projects. No typology lends itself more naturally to Juan Montoya's creative impulses than tropical residences. There is such a sense of appropriateness to place in the architecture and interiors that our assumption that the designer's stylistic affinity is somehow inborn becomes inescapable. In this book, the reader will visit Montoya-designed residences that occupy ravishing sites in Punta Mita (Mexico), Cap Cana (Dominican Republic), Miami Beach, Fisher Island, and other idyllic oceanfront locales. As much as these homes are escapist fantasias, they are also inextricably rooted to their geographic location and their regional culture. And while their sense of luxury is palpable, so is their lack of pretension, the practicality that makes them functional for the families who reside there, and their resilience to the natural conditions in which they are found. Luxuriate in open-air pavilions with endless views of sea and sand, on sweeping terraces with glimmering pools and dramatic sunsets, and in sumptuous interiors with blue-and-white tiles, intricate beadwork, global textiles, and thatched roofs. This book is a must-have for interior designers, owners or potential buyers of seaside property, and armchair travelers who relish an escape to paradise.


Interior Design Master Class

Interior Design Master Class

Author: Carl Dellatore

Publisher: Rizzoli Publications

Published: 2016-10-11

Total Pages: 354

ISBN-13: 0847848906

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With one hundred essays from one hundred interior designers, spanning stylistic genres from classic to modern, on subjects as varied as "Collecting," "White," "Portals," and "Layering", this book highlights the knowledge, experience, expertise, insight, and work of established design legends, as well as members of the new guard, spanning over four decades of work. Unique in the quality of its contributors, this book will be a landmark publication in the field, helpful and inspirational for the home decorator, as well as students of design and design professionals. Poised to become the essential book on design, Interior Design Master Class collects the expertise and knowledge of the best interior designers working today. Opening Interior Design Master Class is like sitting down to the best dinner party you’ve ever attended. A classic in the making, the book features one hundred essays by America’s top designers—from established design legends to members of the new guard—that explore in detail the process of designing a home, from the fundamentals to the finishing touches. Grouped by theme, the subjects range from practical considerations (Bunny Williams on "Comfort," Etienne Coffinier and Ed Ku on "Floor Plans") and details (Victoria Hagan on "Light," Rose Tarlow on "Books") to inspiration (Jeffrey Bilhuber on "America" and Charlotte Moss on "Couture") and style (Kelly Wearstler on "Glamour," Thomas O’Brien on "Vintage Modern"). Each piece is paired with images of the designer’s work to illustrate the principles being discussed, annotated with informative captions.Unique in the quality of its contributors, this is a book that readers will refer to again and again for advice and inspiration, an invaluable resource for practical tips and thought-provoking design. Select Contributors and their Topics: Vicente Wolf on Teachers; Barry Dixon on Relationships; Barbara Barry on Awareness; Amanda Nisbet on Intuition; Madeline Stuart on Trends; Suzanne Tucker on Archaeology; Bobby McAlpine on Intimacy; Stephen Sills on Aspirations; Mark Cunningham on Symmetry; Richard Mishaan on Portals; Campion Platt on Proportion; Cindy Smith and Jane Schwab on Editing; Juan Montoya on Scale; Amy Lau on Commissions; Suzanne Kasler on Style; Thomas O’Brien on Vintage Modern; Alan Wanzenberg on Modernity; Alexa Hampton on Tradition; Kelly Wearstler on Glamour; Anthony Baratta on Exuberance; Tom Scheerer on Luxury; Suzanne Rheinstein on Nuance; Timothy Corrigan on Welcoming Spaces; Bunny Williams on Comfort; Miles Redd on Reinvention; Martyn Lawrence Bullard on Sex; Mario Buatta on Color; Darryl Carter on White; Alessandra Branca on Red; Alex Papachristidis on Layering; Victoria Hagan on Light; Thad Hayes on Quality; Kathryn Ireland on Textiles; Windsor Smith on Communication; Nancy Braithwaite on Collecting; Kathryn Scott on Patina; Timothy Whealon on Antiques; Rose Tarlow on Books; Thomas Jayne on Provenance; Emily Summers on Sourcing Furniture; Thomas Pheasant on Inspiration; Sandra Nunnerley on Jazz; Penny Drue Baird on Paris; Jeffrey Bilhuber on America; Robert Couturier on Fashion; Ann Pyne on Poetry; Alan Tanksley on Destinations; Charlotte Moss on Couture


Book Synopsis Interior Design Master Class by : Carl Dellatore

Download or read book Interior Design Master Class written by Carl Dellatore and published by Rizzoli Publications. This book was released on 2016-10-11 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: With one hundred essays from one hundred interior designers, spanning stylistic genres from classic to modern, on subjects as varied as "Collecting," "White," "Portals," and "Layering", this book highlights the knowledge, experience, expertise, insight, and work of established design legends, as well as members of the new guard, spanning over four decades of work. Unique in the quality of its contributors, this book will be a landmark publication in the field, helpful and inspirational for the home decorator, as well as students of design and design professionals. Poised to become the essential book on design, Interior Design Master Class collects the expertise and knowledge of the best interior designers working today. Opening Interior Design Master Class is like sitting down to the best dinner party you’ve ever attended. A classic in the making, the book features one hundred essays by America’s top designers—from established design legends to members of the new guard—that explore in detail the process of designing a home, from the fundamentals to the finishing touches. Grouped by theme, the subjects range from practical considerations (Bunny Williams on "Comfort," Etienne Coffinier and Ed Ku on "Floor Plans") and details (Victoria Hagan on "Light," Rose Tarlow on "Books") to inspiration (Jeffrey Bilhuber on "America" and Charlotte Moss on "Couture") and style (Kelly Wearstler on "Glamour," Thomas O’Brien on "Vintage Modern"). Each piece is paired with images of the designer’s work to illustrate the principles being discussed, annotated with informative captions.Unique in the quality of its contributors, this is a book that readers will refer to again and again for advice and inspiration, an invaluable resource for practical tips and thought-provoking design. Select Contributors and their Topics: Vicente Wolf on Teachers; Barry Dixon on Relationships; Barbara Barry on Awareness; Amanda Nisbet on Intuition; Madeline Stuart on Trends; Suzanne Tucker on Archaeology; Bobby McAlpine on Intimacy; Stephen Sills on Aspirations; Mark Cunningham on Symmetry; Richard Mishaan on Portals; Campion Platt on Proportion; Cindy Smith and Jane Schwab on Editing; Juan Montoya on Scale; Amy Lau on Commissions; Suzanne Kasler on Style; Thomas O’Brien on Vintage Modern; Alan Wanzenberg on Modernity; Alexa Hampton on Tradition; Kelly Wearstler on Glamour; Anthony Baratta on Exuberance; Tom Scheerer on Luxury; Suzanne Rheinstein on Nuance; Timothy Corrigan on Welcoming Spaces; Bunny Williams on Comfort; Miles Redd on Reinvention; Martyn Lawrence Bullard on Sex; Mario Buatta on Color; Darryl Carter on White; Alessandra Branca on Red; Alex Papachristidis on Layering; Victoria Hagan on Light; Thad Hayes on Quality; Kathryn Ireland on Textiles; Windsor Smith on Communication; Nancy Braithwaite on Collecting; Kathryn Scott on Patina; Timothy Whealon on Antiques; Rose Tarlow on Books; Thomas Jayne on Provenance; Emily Summers on Sourcing Furniture; Thomas Pheasant on Inspiration; Sandra Nunnerley on Jazz; Penny Drue Baird on Paris; Jeffrey Bilhuber on America; Robert Couturier on Fashion; Ann Pyne on Poetry; Alan Tanksley on Destinations; Charlotte Moss on Couture


La Formentera

La Formentera

Author:

Publisher: The Monacelli Press, LLC

Published: 2012-10-09

Total Pages: 233

ISBN-13: 158093336X

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In the 1970s, renowned interior designer Juan Montoya lived on La Formentera, a Balearic Island off the Mediterranean coast of Spain. Later, near Garrison, New York, Montoya acquired land and built his place of solace, his own La Formentera. He fulfilled his dream of a property that could evoke the same majesty of that island’s rocky terrain, without the Mediterranean climate. The retreat is made up of an elegantly simple Japanese-style house and 100 acres of pristine landscape, shaped by Montoya himself. Setting out on the paths, one encounters massive stone sculptures, an inviting pool complex, and rustic shelters made of rough stone. A rushing brook runs through the property, and empties into a lake with a small island where thousands of daffodils bloom in the spring. La Formentera is the perfect refuge for Montoya, whose credo is, “I want to be surrounded by beauty and creativity.” Photographer Eric Piasecki has captured that beauty and creativity inherent to this unique place in all seasons—from the deep greens of summer, to the golden leaves of fall, to the pristine snow drifts of winter, to the first blush of spring. Karen Bloch's engaging text tells the remarkable story of the property, as well as the great pleasure it gives Juan Montoya and all who visit there.


Book Synopsis La Formentera by :

Download or read book La Formentera written by and published by The Monacelli Press, LLC. This book was released on 2012-10-09 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the 1970s, renowned interior designer Juan Montoya lived on La Formentera, a Balearic Island off the Mediterranean coast of Spain. Later, near Garrison, New York, Montoya acquired land and built his place of solace, his own La Formentera. He fulfilled his dream of a property that could evoke the same majesty of that island’s rocky terrain, without the Mediterranean climate. The retreat is made up of an elegantly simple Japanese-style house and 100 acres of pristine landscape, shaped by Montoya himself. Setting out on the paths, one encounters massive stone sculptures, an inviting pool complex, and rustic shelters made of rough stone. A rushing brook runs through the property, and empties into a lake with a small island where thousands of daffodils bloom in the spring. La Formentera is the perfect refuge for Montoya, whose credo is, “I want to be surrounded by beauty and creativity.” Photographer Eric Piasecki has captured that beauty and creativity inherent to this unique place in all seasons—from the deep greens of summer, to the golden leaves of fall, to the pristine snow drifts of winter, to the first blush of spring. Karen Bloch's engaging text tells the remarkable story of the property, as well as the great pleasure it gives Juan Montoya and all who visit there.


A House by the Sea

A House by the Sea

Author: Bunny Williams

Publisher: Abrams

Published: 2016-09-13

Total Pages: 599

ISBN-13: 1613129580

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“America’s reigning queen of decorating.” —Southern Living “One of America’s premier interior designers.” —Garden Design Author and renowned designer Bunny Williams has been at the top of the interior design world for more than 40 years. Here she invites readers to explore La Colina, her lovely Caribbean retreat tucked into lush, tropical gardens by the sea. Williams writes “We knew we wanted a house where we would really live outside, a house where the ocean breezes would blow through, and a house that would be a place in which we could gather our friends and family and entertain easily.” The book explores every facet of the beautiful property located in the Punta Cana in the Dominican Republic—from outdoor rooms and garden plantings and design to the delightful, island-living luxury of the villa’s interiors, furnishings, and collections. Woven into each chapter are essays written by friends who have visited the property: Gil Schafer details the villa’s architecture Page Dickey tours the gardens Roxana Robinson offers a peek at a weekend stay Angus Wilkie discusses the delights of collecting Jane Garmey revels in the pleasures of cooking, food, and friends Let trailblazer and tastemaker Bunny Williams, a member of the Interior Design Hall of Fame, take you on a personal tour of this special home. In her introduction, she writes that her aim was to have this book “feel like a visit to our island retreat.” You’ll see in this lavish coffee table book filled with photographs, story, and advice that she succeeded.


Book Synopsis A House by the Sea by : Bunny Williams

Download or read book A House by the Sea written by Bunny Williams and published by Abrams. This book was released on 2016-09-13 with total page 599 pages. Available in PDF, EPUB and Kindle. Book excerpt: “America’s reigning queen of decorating.” —Southern Living “One of America’s premier interior designers.” —Garden Design Author and renowned designer Bunny Williams has been at the top of the interior design world for more than 40 years. Here she invites readers to explore La Colina, her lovely Caribbean retreat tucked into lush, tropical gardens by the sea. Williams writes “We knew we wanted a house where we would really live outside, a house where the ocean breezes would blow through, and a house that would be a place in which we could gather our friends and family and entertain easily.” The book explores every facet of the beautiful property located in the Punta Cana in the Dominican Republic—from outdoor rooms and garden plantings and design to the delightful, island-living luxury of the villa’s interiors, furnishings, and collections. Woven into each chapter are essays written by friends who have visited the property: Gil Schafer details the villa’s architecture Page Dickey tours the gardens Roxana Robinson offers a peek at a weekend stay Angus Wilkie discusses the delights of collecting Jane Garmey revels in the pleasures of cooking, food, and friends Let trailblazer and tastemaker Bunny Williams, a member of the Interior Design Hall of Fame, take you on a personal tour of this special home. In her introduction, she writes that her aim was to have this book “feel like a visit to our island retreat.” You’ll see in this lavish coffee table book filled with photographs, story, and advice that she succeeded.


Rooms to Inspire by the Sea

Rooms to Inspire by the Sea

Author: Annie Kelly

Publisher: Rizzoli International Publications

Published: 2012

Total Pages: 242

ISBN-13: 0847838382

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A collection of color photos showcases homes in such beach areas as Southern California, Florida, the Hamptons, Puerto Vallarta and the Bahamas.


Book Synopsis Rooms to Inspire by the Sea by : Annie Kelly

Download or read book Rooms to Inspire by the Sea written by Annie Kelly and published by Rizzoli International Publications. This book was released on 2012 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: A collection of color photos showcases homes in such beach areas as Southern California, Florida, the Hamptons, Puerto Vallarta and the Bahamas.


The Latin American Ecocultural Reader

The Latin American Ecocultural Reader

Author: Jennifer French

Publisher: Northwestern University Press

Published: 2020-11-15

Total Pages: 602

ISBN-13: 0810142651

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The Latin American Ecocultural Reader is a comprehensive anthology of literary and cultural texts about the natural world. The selections, drawn from throughout the Spanish-speaking countries and Brazil, span from the early colonial period to the present. Editors Jennifer French and Gisela Heffes present work by canonical figures, including José Martí, Bartolomé de las Casas, Rubén Darío, and Alfonsina Storni, in the context of our current state of environmental crisis, prompting new interpretations of their celebrated writings. They also present contemporary work that illuminates the marginalized environmental cultures of women, indigenous, and Afro-Latin American populations. Each selection is introduced with a short essay on the author and the salience of their work; the selections are arranged into eight parts, each of which begins with an introductory essay that speaks to the political, economic, and environmental history of the time and provides interpretative cues for the selections that follow. The editors also include a general introduction with a concise overview of the field of ecocriticism as it has developed since the 1990s. They argue that various strands of environmental thought—recognizable today as extractivism, eco-feminism, Amerindian ontologies, and so forth—can be traced back through the centuries to the earliest colonial period, when Europeans first described the Americas as an edenic “New World” and appropriated the bodies of enslaved Indians and Africans to exploit its natural bounty.


Book Synopsis The Latin American Ecocultural Reader by : Jennifer French

Download or read book The Latin American Ecocultural Reader written by Jennifer French and published by Northwestern University Press. This book was released on 2020-11-15 with total page 602 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Latin American Ecocultural Reader is a comprehensive anthology of literary and cultural texts about the natural world. The selections, drawn from throughout the Spanish-speaking countries and Brazil, span from the early colonial period to the present. Editors Jennifer French and Gisela Heffes present work by canonical figures, including José Martí, Bartolomé de las Casas, Rubén Darío, and Alfonsina Storni, in the context of our current state of environmental crisis, prompting new interpretations of their celebrated writings. They also present contemporary work that illuminates the marginalized environmental cultures of women, indigenous, and Afro-Latin American populations. Each selection is introduced with a short essay on the author and the salience of their work; the selections are arranged into eight parts, each of which begins with an introductory essay that speaks to the political, economic, and environmental history of the time and provides interpretative cues for the selections that follow. The editors also include a general introduction with a concise overview of the field of ecocriticism as it has developed since the 1990s. They argue that various strands of environmental thought—recognizable today as extractivism, eco-feminism, Amerindian ontologies, and so forth—can be traced back through the centuries to the earliest colonial period, when Europeans first described the Americas as an edenic “New World” and appropriated the bodies of enslaved Indians and Africans to exploit its natural bounty.


Juan Montoya

Juan Montoya

Author: Margaret Cottom-Winslow

Publisher: Villegas Asociados

Published: 1998

Total Pages: 410

ISBN-13: 9789589393536

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Colombian interior designer Juan Montoya is known for reintroducing sophistication and charm into the demanding world of design. His work reflects a vast knowledge of world culture and is always influenced by his signature use of space. The rich photography in this monograph surveys 37 of Montoya's international projects, from private residences and large commercial corporations to beautiful country houses and haciendas.


Book Synopsis Juan Montoya by : Margaret Cottom-Winslow

Download or read book Juan Montoya written by Margaret Cottom-Winslow and published by Villegas Asociados. This book was released on 1998 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: Colombian interior designer Juan Montoya is known for reintroducing sophistication and charm into the demanding world of design. His work reflects a vast knowledge of world culture and is always influenced by his signature use of space. The rich photography in this monograph surveys 37 of Montoya's international projects, from private residences and large commercial corporations to beautiful country houses and haciendas.


The World of Muriel Brandolini

The World of Muriel Brandolini

Author: Muriel Brandolini

Publisher: National Geographic Books

Published: 2011-10-11

Total Pages: 0

ISBN-13: 0847836584

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Exuberant interior designer Muriel Brandolini presents the broad scope of her whimsical style, combining the contemporary with classic elegance. Muriel Brandolini’s exceptional taste and unconventional aesthetic have made her a celebrated international interior designer. Her multicultural background-Vietnam, the Caribbean, and France-has influenced her unusual style, which is a mix of exoticism, elegance, and fantasy. Her interiors are marked by a dynamic color sense, bold textures and patterns, and an unusual combination of antique and contemporary furnishings. Beautifully photographed, this look into Brandolini’s sophisticated world includes profiles of select residences-ranging from a seductive apartment marked by a dramatic draped Marie Antoinette-style bed and an entryway embellished with beaded song lyrics, to an airy beach house with a stairwell of hanging embroidered lanterns. Considered a design laboratory, her legendary townhouse is shown in several iterations. Included are such signature details as fabric walls, slipper chairs covered in hand-pieced antique fabrics, found treasures, and Asian-style split bamboo window shades. This avant-garde style setter shows that with an unfettered imagination one can create an alluring home environment.


Book Synopsis The World of Muriel Brandolini by : Muriel Brandolini

Download or read book The World of Muriel Brandolini written by Muriel Brandolini and published by National Geographic Books. This book was released on 2011-10-11 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exuberant interior designer Muriel Brandolini presents the broad scope of her whimsical style, combining the contemporary with classic elegance. Muriel Brandolini’s exceptional taste and unconventional aesthetic have made her a celebrated international interior designer. Her multicultural background-Vietnam, the Caribbean, and France-has influenced her unusual style, which is a mix of exoticism, elegance, and fantasy. Her interiors are marked by a dynamic color sense, bold textures and patterns, and an unusual combination of antique and contemporary furnishings. Beautifully photographed, this look into Brandolini’s sophisticated world includes profiles of select residences-ranging from a seductive apartment marked by a dramatic draped Marie Antoinette-style bed and an entryway embellished with beaded song lyrics, to an airy beach house with a stairwell of hanging embroidered lanterns. Considered a design laboratory, her legendary townhouse is shown in several iterations. Included are such signature details as fabric walls, slipper chairs covered in hand-pieced antique fabrics, found treasures, and Asian-style split bamboo window shades. This avant-garde style setter shows that with an unfettered imagination one can create an alluring home environment.


When Stars Are Scattered

When Stars Are Scattered

Author: Victoria Jamieson

Publisher: Penguin

Published: 2020-04-14

Total Pages: 264

ISBN-13: 0525553924

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A National Book Award Finalist, this remarkable graphic novel is about growing up in a refugee camp, as told by a former Somali refugee to the Newbery Honor-winning creator of Roller Girl. Omar and his younger brother, Hassan, have spent most of their lives in Dadaab, a refugee camp in Kenya. Life is hard there: never enough food, achingly dull, and without access to the medical care Omar knows his nonverbal brother needs. So when Omar has the opportunity to go to school, he knows it might be a chance to change their future . . . but it would also mean leaving his brother, the only family member he has left, every day. Heartbreak, hope, and gentle humor exist together in this graphic novel about a childhood spent waiting, and a young man who is able to create a sense of family and home in the most difficult of settings. It's an intimate, important, unforgettable look at the day-to-day life of a refugee, as told to New York Times Bestselling author/artist Victoria Jamieson by Omar Mohamed, the Somali man who lived the story.


Book Synopsis When Stars Are Scattered by : Victoria Jamieson

Download or read book When Stars Are Scattered written by Victoria Jamieson and published by Penguin. This book was released on 2020-04-14 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: A National Book Award Finalist, this remarkable graphic novel is about growing up in a refugee camp, as told by a former Somali refugee to the Newbery Honor-winning creator of Roller Girl. Omar and his younger brother, Hassan, have spent most of their lives in Dadaab, a refugee camp in Kenya. Life is hard there: never enough food, achingly dull, and without access to the medical care Omar knows his nonverbal brother needs. So when Omar has the opportunity to go to school, he knows it might be a chance to change their future . . . but it would also mean leaving his brother, the only family member he has left, every day. Heartbreak, hope, and gentle humor exist together in this graphic novel about a childhood spent waiting, and a young man who is able to create a sense of family and home in the most difficult of settings. It's an intimate, important, unforgettable look at the day-to-day life of a refugee, as told to New York Times Bestselling author/artist Victoria Jamieson by Omar Mohamed, the Somali man who lived the story.


Innovating for the Middle of the Pyramid in Emerging Countries

Innovating for the Middle of the Pyramid in Emerging Countries

Author: Alvaro Cuervo-Cazurra

Publisher: Cambridge University Press

Published: 2021-03-04

Total Pages: 407

ISBN-13: 1108570143

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The transformation of emerging markets in recent decades has generated a new, growing, and very large middle class market, also known as the middle of the pyramid. This market segment, which is middle by the standards of emerging markets yet low by the standards of advanced economies, is extremely attractive for firms, but still understood and underserved. This volume presents detailed analyses of exemplary firms that have innovated products, services, and business models to fulfil the needs and desires of these new middle classes. It provides useful insights for managers, consultants, researchers, and students interested in emerging economies, and actionable lessons on how to innovate for a new and expanding market segment.


Book Synopsis Innovating for the Middle of the Pyramid in Emerging Countries by : Alvaro Cuervo-Cazurra

Download or read book Innovating for the Middle of the Pyramid in Emerging Countries written by Alvaro Cuervo-Cazurra and published by Cambridge University Press. This book was released on 2021-03-04 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: The transformation of emerging markets in recent decades has generated a new, growing, and very large middle class market, also known as the middle of the pyramid. This market segment, which is middle by the standards of emerging markets yet low by the standards of advanced economies, is extremely attractive for firms, but still understood and underserved. This volume presents detailed analyses of exemplary firms that have innovated products, services, and business models to fulfil the needs and desires of these new middle classes. It provides useful insights for managers, consultants, researchers, and students interested in emerging economies, and actionable lessons on how to innovate for a new and expanding market segment.