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Designing the Music Business

Author: Guy Morrow

Publisher: Springer Nature

Published: 2020-06-10

Total Pages: 209

ISBN-13: 303048114X

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This book addresses the neglect of visual creativities and content, and how these are commercialised in the music industries. While musical and visual creativities drive growth, there is a lack of literature relating to the visual side of the music business, which is significant given that the production of meaning and value within this business occurs across a number of textual sites. Popular music is a multimedia, discursive, fluid, and expansive cultural form that, in addition to the music itself, includes album covers; gig and tour posters; music videos; set, stage, and lighting designs; live concert footage; websites; virtual reality/augmented reality technologies; merchandise designs; and other forms of visual content. As a result, it has become impossible to understand the meaning and value of music without considering its relation to these visual components and to the interrelationships between them. Using design culture theory, participant observation, interviews, case studies, and a visual methodology to explore the topic, this research-based book is a valuable study aid for undergraduate and postgraduate students of subjects including the music business, design, arts management, creative and cultural industries studies, business and management studies, and media and communications.

Book Synopsis Designing the Music Business by : Guy Morrow

Download or read book Designing the Music Business written by Guy Morrow and published by Springer Nature. This book was released on 2020-06-10 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses the neglect of visual creativities and content, and how these are commercialised in the music industries. While musical and visual creativities drive growth, there is a lack of literature relating to the visual side of the music business, which is significant given that the production of meaning and value within this business occurs across a number of textual sites. Popular music is a multimedia, discursive, fluid, and expansive cultural form that, in addition to the music itself, includes album covers; gig and tour posters; music videos; set, stage, and lighting designs; live concert footage; websites; virtual reality/augmented reality technologies; merchandise designs; and other forms of visual content. As a result, it has become impossible to understand the meaning and value of music without considering its relation to these visual components and to the interrelationships between them. Using design culture theory, participant observation, interviews, case studies, and a visual methodology to explore the topic, this research-based book is a valuable study aid for undergraduate and postgraduate students of subjects including the music business, design, arts management, creative and cultural industries studies, business and management studies, and media and communications.

Fashion & Music

Author: Jochen Strähle

Publisher: Springer

Published: 2017-08-10

Total Pages: 264

ISBN-13: 9811056374

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This book will broaden readers’ understanding of the links between the music and fashion industries. It highlights the challenges currently facing the fashion industry in terms of hyper-competition, definition of ever-faster trends, changing consumer demands etc. In fact, the fashion industry is heavily influenced by the digital revolution in the music industry, which has changed the face of individual music consumption and social reference, and therefore, also has impacts on fashion consumption and social reference. This understanding is crucial in order to realign any fashion company’s strategies to the demands of modern fashion consumers. In terms of content, the book first discusses the social perspective of fashion and music. This includes an analysis of music as a key influencer of fashion trends, both theoretically and on the basis of a case study on grunge music. Then the role of music in the fashion business is addressed, and covers in-store music and the role of music in fashion communication. Following up, the role of fashion in the music business is analyzed. This includes the trend of co-design of fashion collections, music artists’ role of differentiation by style, and the market for music fashion merchandise articles (both theoretically and drawing on a case study). In closing, potential lessons learned from the music industry are developed for the fashion industry. This includes an analysis of the digital revolution and the advent of the crowdfunding idea (both theoretically and in a case study).

Book Synopsis Fashion & Music by : Jochen Strähle

Download or read book Fashion & Music written by Jochen Strähle and published by Springer. This book was released on 2017-08-10 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will broaden readers’ understanding of the links between the music and fashion industries. It highlights the challenges currently facing the fashion industry in terms of hyper-competition, definition of ever-faster trends, changing consumer demands etc. In fact, the fashion industry is heavily influenced by the digital revolution in the music industry, which has changed the face of individual music consumption and social reference, and therefore, also has impacts on fashion consumption and social reference. This understanding is crucial in order to realign any fashion company’s strategies to the demands of modern fashion consumers. In terms of content, the book first discusses the social perspective of fashion and music. This includes an analysis of music as a key influencer of fashion trends, both theoretically and on the basis of a case study on grunge music. Then the role of music in the fashion business is addressed, and covers in-store music and the role of music in fashion communication. Following up, the role of fashion in the music business is analyzed. This includes the trend of co-design of fashion collections, music artists’ role of differentiation by style, and the market for music fashion merchandise articles (both theoretically and drawing on a case study). In closing, potential lessons learned from the music industry are developed for the fashion industry. This includes an analysis of the digital revolution and the advent of the crowdfunding idea (both theoretically and in a case study).

X

Author: Brian Solis

Publisher: John Wiley & Sons

Published: 2015-10-13

Total Pages: 256

ISBN-13: 1118526805

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Welcome to a new era of business in which your brand is defined by those who experience it. Do you know how your customers experience your brand today? Do you know how they really feel? Do you know what they say when you re not around? In an always-on world where everyone is connected to information and also one another, customer experience is your brand. And, without defining experiences, brands become victim to whatever people feel and share. In his new book X: The Experience When Business Meets Design bestselling author Brian Solis shares why great products are no longer good enough to win with customers and why creative marketing and delightful customer service too are not enough to succeed. In X, he shares why the future of business is experiential and how to create and cultivate meaningful experiences. This isn’t your ordinary business book. The idea of a book was re-imagined for a digital meets analog world to be a relevant and sensational experience. Its aesthetic was meant to evoke emotion while also giving new perspective and insights to help you win the hearts and minds of your customers. And, the design of this book, along with what fills its pages, was done using the principles shared within. Brian shares more than the importance of experience. You’ll learn how to design a desired, meaningful and uniform experience in every moment of truth in a fun way including: How our own experience gets in the way of designing for people not like us Why empathy and new perspective unlock creativity and innovation The importance of User Experience (UX) in real life and in executive thinking The humanity of Human-Centered Design in all you do The art of Hollywood storytelling from marketing to product design to packaging Apple’s holistic approach to experience architecture The value of different journey and experience mapping approaches The future of business lies in experience architecture and you are the architect. Business, meet design. X

Book Synopsis X by : Brian Solis

Download or read book X written by Brian Solis and published by John Wiley & Sons. This book was released on 2015-10-13 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Welcome to a new era of business in which your brand is defined by those who experience it. Do you know how your customers experience your brand today? Do you know how they really feel? Do you know what they say when you re not around? In an always-on world where everyone is connected to information and also one another, customer experience is your brand. And, without defining experiences, brands become victim to whatever people feel and share. In his new book X: The Experience When Business Meets Design bestselling author Brian Solis shares why great products are no longer good enough to win with customers and why creative marketing and delightful customer service too are not enough to succeed. In X, he shares why the future of business is experiential and how to create and cultivate meaningful experiences. This isn’t your ordinary business book. The idea of a book was re-imagined for a digital meets analog world to be a relevant and sensational experience. Its aesthetic was meant to evoke emotion while also giving new perspective and insights to help you win the hearts and minds of your customers. And, the design of this book, along with what fills its pages, was done using the principles shared within. Brian shares more than the importance of experience. You’ll learn how to design a desired, meaningful and uniform experience in every moment of truth in a fun way including: How our own experience gets in the way of designing for people not like us Why empathy and new perspective unlock creativity and innovation The importance of User Experience (UX) in real life and in executive thinking The humanity of Human-Centered Design in all you do The art of Hollywood storytelling from marketing to product design to packaging Apple’s holistic approach to experience architecture The value of different journey and experience mapping approaches The future of business lies in experience architecture and you are the architect. Business, meet design. X

Mirror Sound

Author: Spencer Tweedy

Publisher: National Geographic Books

Published: 2020-10-20

Total Pages: 0

ISBN-13: 3791386530

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A visual portrait that delves into the people and processes behind self-recorded music, featuring some of the biggest names in music today. Everywhere you look, musicians are creating, recording, and selling their music without the help of big-name studios, producers, or labels. This book offers tangible--and visually stunning--proof that self-recording is a path to artistic freedom. Each chapter takes on a specific aspect of self-recording through original interviews with musicians and all new photography, revealing the joys and complications of recording music on one's own terms. You'll learn how some of your favorite musicians charted their path to self-recording and how they use emerging technologies to make exceptional music. The book features intimate shots of artists recording in living rooms, backyards, and garages--such as Eleanor Friedberger, Mac DeMarco, Vagabon, Tune-Yards, Yuka Honda, and more. The first book devoted entirely to the practice of self-recording, Mirror Sound charts a way forward for any musician who aspires to make their own music and those who just love to listen.

Book Synopsis Mirror Sound by : Spencer Tweedy

Download or read book Mirror Sound written by Spencer Tweedy and published by National Geographic Books. This book was released on 2020-10-20 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A visual portrait that delves into the people and processes behind self-recorded music, featuring some of the biggest names in music today. Everywhere you look, musicians are creating, recording, and selling their music without the help of big-name studios, producers, or labels. This book offers tangible--and visually stunning--proof that self-recording is a path to artistic freedom. Each chapter takes on a specific aspect of self-recording through original interviews with musicians and all new photography, revealing the joys and complications of recording music on one's own terms. You'll learn how some of your favorite musicians charted their path to self-recording and how they use emerging technologies to make exceptional music. The book features intimate shots of artists recording in living rooms, backyards, and garages--such as Eleanor Friedberger, Mac DeMarco, Vagabon, Tune-Yards, Yuka Honda, and more. The first book devoted entirely to the practice of self-recording, Mirror Sound charts a way forward for any musician who aspires to make their own music and those who just love to listen.

How To Make It in the New Music Business: Practical Tips on Building a Loyal Following and Making a Living as a Musician (Third)

Author: Ari Herstand

Publisher: Liveright Publishing

Published: 2023-01-17

Total Pages: 885

ISBN-13: 1324091878

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Now Magazine: “Top 5 Music Business Books” Hailed as an “indispensable” guide (Forbes), How to Make It in the New Music Business returns in a significantly revised and expanded third edition. How to Make It in the New Music Business, since its first publication in 2016, has become the go-to resource for musicians eager to make a living in a turbulent industry. Widely adopted by ambitious individuals and music schools across the world and considered “the best how-to book of its kind” (Music Connection), this essential work has inspired tens of thousands of aspiring artists to stop waiting around for that “big break” and take matters into their own hands. In this highly anticipated new edition, Ari Herstand reveals how to build a profitable career with the many tools at our fingertips in the post-COVID era and beyond, from conquering social media and mastering the digital landscape to embracing authentic fan connection and simply learning how to persevere. This edition breaks down these phenomena and more, resulting in a timeless must-have for anyone hoping to navigate the increasingly complex yet advantageous landscape that is the modern music business.

Book Synopsis How To Make It in the New Music Business: Practical Tips on Building a Loyal Following and Making a Living as a Musician (Third) by : Ari Herstand

Download or read book How To Make It in the New Music Business: Practical Tips on Building a Loyal Following and Making a Living as a Musician (Third) written by Ari Herstand and published by Liveright Publishing. This book was released on 2023-01-17 with total page 885 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now Magazine: “Top 5 Music Business Books” Hailed as an “indispensable” guide (Forbes), How to Make It in the New Music Business returns in a significantly revised and expanded third edition. How to Make It in the New Music Business, since its first publication in 2016, has become the go-to resource for musicians eager to make a living in a turbulent industry. Widely adopted by ambitious individuals and music schools across the world and considered “the best how-to book of its kind” (Music Connection), this essential work has inspired tens of thousands of aspiring artists to stop waiting around for that “big break” and take matters into their own hands. In this highly anticipated new edition, Ari Herstand reveals how to build a profitable career with the many tools at our fingertips in the post-COVID era and beyond, from conquering social media and mastering the digital landscape to embracing authentic fan connection and simply learning how to persevere. This edition breaks down these phenomena and more, resulting in a timeless must-have for anyone hoping to navigate the increasingly complex yet advantageous landscape that is the modern music business.

Push Turn Move

Author: Kim Bjørn

Publisher:

Published: 2017

Total Pages: 351

ISBN-13: 9788799999507

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Book Synopsis Push Turn Move by : Kim Bjørn

Download or read book Push Turn Move written by Kim Bjørn and published by . This book was released on 2017 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Understanding the Music Business

Author: Richard Weissman

Publisher: Routledge

Published: 2015-09-30

Total Pages: 530

ISBN-13: 1317342704

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Understanding the Music Business offers students a current overview of the music business. Going beyond what most music business texts offer, Weismann delivers a contemporary approach that addresses the unanswered questions for today's music students, such as, "Is it really possible to make a living as musician?" Understanding the Music Business covers the basics in the first part of the text. This first section deals with the fundamentals of the industry, including recording, music publishing, agents, managers, radio and television, unions, the internet and new technology, and regional and international music markets. However, it is the second half of the text that breaks new ground by covering the career paths of new artists in the industry, the development and need for entrepreneurial skills, and the ways that individuals forge careers in the industry.

Book Synopsis Understanding the Music Business by : Richard Weissman

Download or read book Understanding the Music Business written by Richard Weissman and published by Routledge. This book was released on 2015-09-30 with total page 530 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding the Music Business offers students a current overview of the music business. Going beyond what most music business texts offer, Weismann delivers a contemporary approach that addresses the unanswered questions for today's music students, such as, "Is it really possible to make a living as musician?" Understanding the Music Business covers the basics in the first part of the text. This first section deals with the fundamentals of the industry, including recording, music publishing, agents, managers, radio and television, unions, the internet and new technology, and regional and international music markets. However, it is the second half of the text that breaks new ground by covering the career paths of new artists in the industry, the development and need for entrepreneurial skills, and the ways that individuals forge careers in the industry.

A Fine Line

Author: Hartmut Esslinger

Publisher: John Wiley & Sons

Published: 2009-05-27

Total Pages: 195

ISBN-13: 0470500417

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For the first time, Hartmut Esslinger, internationally acclaimed designer and founder of frog design, inc., reveals the secrets to better business through better design. Having spent forty years helping build the world’s most recognizable brands, Esslinger shows how business leaders and designers can join forces to build creative strategies that will ensure a more profitable and sustainable future. A Fine Line shares the amazing story of Esslinger’s transformation from industrial design wunderkind to a global innovation powerhouse, while detailing the very real challenges facing businesses in the new global economy. Offering companies far more than a temporary innovation booster, Esslinger shows how he and frog build creative design into the framework of an organization’s competitive strategy, the same approach that has worked so well for leading edge companies such as Sony, Louis Vuitton, Lufthansa, Disney, Hewlett-Packard, SAP, Microsoft, and Apple. Offering a step-by-step overview of the innovation process—from targeting goals to shepherding new products and services to the marketplace—Esslinger reveals how to arrive at a design that reflects an intensely human experience and will connect strongly with consumers. With Esslinger’s unique perspective, rich stories, and global mindset, A Fine Line explores business solutions that are environmentally sustainable and contribute to the future of a thriving and lasting global economy. The blending of design and business intelligence holds the key for shaping a sustainable competitive advantage in the rapidly evolving creative economy. A Fine Line equips business leaders with the necessary tools to thrive in tomorrow’s world.

Book Synopsis A Fine Line by : Hartmut Esslinger

Download or read book A Fine Line written by Hartmut Esslinger and published by John Wiley & Sons. This book was released on 2009-05-27 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the first time, Hartmut Esslinger, internationally acclaimed designer and founder of frog design, inc., reveals the secrets to better business through better design. Having spent forty years helping build the world’s most recognizable brands, Esslinger shows how business leaders and designers can join forces to build creative strategies that will ensure a more profitable and sustainable future. A Fine Line shares the amazing story of Esslinger’s transformation from industrial design wunderkind to a global innovation powerhouse, while detailing the very real challenges facing businesses in the new global economy. Offering companies far more than a temporary innovation booster, Esslinger shows how he and frog build creative design into the framework of an organization’s competitive strategy, the same approach that has worked so well for leading edge companies such as Sony, Louis Vuitton, Lufthansa, Disney, Hewlett-Packard, SAP, Microsoft, and Apple. Offering a step-by-step overview of the innovation process—from targeting goals to shepherding new products and services to the marketplace—Esslinger reveals how to arrive at a design that reflects an intensely human experience and will connect strongly with consumers. With Esslinger’s unique perspective, rich stories, and global mindset, A Fine Line explores business solutions that are environmentally sustainable and contribute to the future of a thriving and lasting global economy. The blending of design and business intelligence holds the key for shaping a sustainable competitive advantage in the rapidly evolving creative economy. A Fine Line equips business leaders with the necessary tools to thrive in tomorrow’s world.

The Business of Design

Author: Keith Granet

Publisher: Chronicle Books

Published: 2021-06-15

Total Pages: 224

ISBN-13: 1648960340

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The Business of Design debunks the myth that business sense and creative talent are mutually exclusive, showing design professionals that they can pursue their passion and turn a profit. For nearly thirty years, consultant Keith Granet has helped designers create successful businesses, from branding to billing and everything in between. Unlike other business books, The Business of Design is written and illustrated to speak to a visually thinking audience. The book covers all aspects of running a successful design business, including human resources, client management, product development, marketing, and licensing. This timely update on the tenth anniversary of the first edition includes new content on social media, working from home, and understanding and working with different generations, essential tools in today's ultracompetitive marketplace.

Book Synopsis The Business of Design by : Keith Granet

Download or read book The Business of Design written by Keith Granet and published by Chronicle Books. This book was released on 2021-06-15 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Business of Design debunks the myth that business sense and creative talent are mutually exclusive, showing design professionals that they can pursue their passion and turn a profit. For nearly thirty years, consultant Keith Granet has helped designers create successful businesses, from branding to billing and everything in between. Unlike other business books, The Business of Design is written and illustrated to speak to a visually thinking audience. The book covers all aspects of running a successful design business, including human resources, client management, product development, marketing, and licensing. This timely update on the tenth anniversary of the first edition includes new content on social media, working from home, and understanding and working with different generations, essential tools in today's ultracompetitive marketplace.

Music Business Handbook and Career Guide

Author: David Baskerville

Publisher: SAGE

Published: 2010

Total Pages: 601

ISBN-13: 1412976790

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The Ninth Edition of the Music Business Handbook and Career Guide maintains the tradition of this classic text as the most comprehensive, up-to-date guide to the music industry and includes: • greater coverage of digital technology and its implications for the music industry, including digital downloads, changing production technologies, marketing via social networking, and new distribution channels • new business models and their implications, including the topics of internet outlets, the independent musician, the evolving role of producers, and satellite and internet radio • additional and updated information on careers, especially in context of a changing business environment The breadth of coverage that this book offers is unlike any resource available, which is why the Music Business Handbook is the best-selling text for any course dealing with the music industry.

Book Synopsis Music Business Handbook and Career Guide by : David Baskerville

Download or read book Music Business Handbook and Career Guide written by David Baskerville and published by SAGE. This book was released on 2010 with total page 601 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Ninth Edition of the Music Business Handbook and Career Guide maintains the tradition of this classic text as the most comprehensive, up-to-date guide to the music industry and includes: • greater coverage of digital technology and its implications for the music industry, including digital downloads, changing production technologies, marketing via social networking, and new distribution channels • new business models and their implications, including the topics of internet outlets, the independent musician, the evolving role of producers, and satellite and internet radio • additional and updated information on careers, especially in context of a changing business environment The breadth of coverage that this book offers is unlike any resource available, which is why the Music Business Handbook is the best-selling text for any course dealing with the music industry.