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This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy making.
Book Synopsis Destination Brands by : Nigel Morgan
Download or read book Destination Brands written by Nigel Morgan and published by Routledge. This book was released on 2012-05-23 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy making.
Inspiring photography, insider tips, cultural interpretation, and expert advice are hallmarks of these bestselling travel guides, ensuring a more authentic, enriching experience of the destination. A tour of Scotland in the company of the experts, enjoying the gastronomic delights of the Highlands, climbing the slopes of Ben Nevis--the highest mountain in the British Isles--discovering the islands, and driving along the North Coast 500, one of the most beautiful coastal roads in the world. A guide to the history and culture of this fascinating country, with detailed information for strolls through the city streets of Edinburgh and Glasgow and walking routes through the highlands. There are descriptions of the traditional whisky distilleries and the many activities to be enjoyed in this magnificent country. Walking tours and outings by car, maps with descriptions of the places to visit, from the glorious Royal Mile of Edinburgh to the fishing villages of Fife. Excursions off the beaten track, like the walk along the breath-taking cliffs on the island of Skye and trekking to the peak of Ben Macdui.
Book Synopsis Scotland by : Jenny McKelvie
Download or read book Scotland written by Jenny McKelvie and published by Edizioni WhiteStar. This book was released on 2022-09-13T00:00:00+02:00 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inspiring photography, insider tips, cultural interpretation, and expert advice are hallmarks of these bestselling travel guides, ensuring a more authentic, enriching experience of the destination. A tour of Scotland in the company of the experts, enjoying the gastronomic delights of the Highlands, climbing the slopes of Ben Nevis--the highest mountain in the British Isles--discovering the islands, and driving along the North Coast 500, one of the most beautiful coastal roads in the world. A guide to the history and culture of this fascinating country, with detailed information for strolls through the city streets of Edinburgh and Glasgow and walking routes through the highlands. There are descriptions of the traditional whisky distilleries and the many activities to be enjoyed in this magnificent country. Walking tours and outings by car, maps with descriptions of the places to visit, from the glorious Royal Mile of Edinburgh to the fishing villages of Fife. Excursions off the beaten track, like the walk along the breath-taking cliffs on the island of Skye and trekking to the peak of Ben Macdui.
Book Synopsis Destination Scotland by : Catherine Watson
Download or read book Destination Scotland written by Catherine Watson and published by Gyldendal Uddannelse. This book was released on 2004 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt:
"Off-the-beaten-path excursions, where to eat & drink, insider tips, not-to-be-missed lists, authentic experiences"--Cover.
Book Synopsis National Geographic Traveler - Scotland by : Robin McKelvie
Download or read book National Geographic Traveler - Scotland written by Robin McKelvie and published by National Geographic Books. This book was released on 2018 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Off-the-beaten-path excursions, where to eat & drink, insider tips, not-to-be-missed lists, authentic experiences"--Cover.
Tourism has long been important to Scotland. It has become all the more significant as the financial sector has faltered and other mainstays are in apparent long-term decline. Yet there is no assessment of this industry and its place over the long run, no one account of what it has meant to previous generations and continues to mean to the present one, of what led to growth or what indeed has led people of late to look elsewhere. This book brings together work from many periods and perspectives. It draws on a wide range of source material, academic and non-academic, from local studies and general analyses, visitors’ accounts, hotel records, newspaper and journal commentaries, photographs and even cartoons. It reviews arguments over the cultural and economic impact of tourism, and retrieves the experience of the visited, of the host communities as well as the visitors. It questions some of the orthodoxies – that Scott made Scott-land, or that it was charter air flights that pulled the rug from under the mass market – and sheds light on what in the Scottish package appealed, and what did not, and to whom; how provision changed, or failed to change; and what marketing strategies may have achieved. It charts changes in accommodation, from inn to hotel, holiday camp, caravanning and timeshare. The role of transport is a central feature: that of the steamship and the railway in opening up Scotland, and later of motor transport in reshaping patterns of holidaymaking. Throughout there is an emphasis on the comparative: asking what was distinctive about the forms and nature of tourism in Scotland as against competing destinations elsewhere in the UK and Europe. It concludes by reflecting on whether Scotland's past can inform the making and shaping of tourism policy and what cautions history might offer for the future. This prolific long-term analysis of tourism in Scotland is a must-read for all those interested in tourism history.
Book Synopsis Scotland and Tourism by : Alastair J. Durie
Download or read book Scotland and Tourism written by Alastair J. Durie and published by Routledge. This book was released on 2017-01-20 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism has long been important to Scotland. It has become all the more significant as the financial sector has faltered and other mainstays are in apparent long-term decline. Yet there is no assessment of this industry and its place over the long run, no one account of what it has meant to previous generations and continues to mean to the present one, of what led to growth or what indeed has led people of late to look elsewhere. This book brings together work from many periods and perspectives. It draws on a wide range of source material, academic and non-academic, from local studies and general analyses, visitors’ accounts, hotel records, newspaper and journal commentaries, photographs and even cartoons. It reviews arguments over the cultural and economic impact of tourism, and retrieves the experience of the visited, of the host communities as well as the visitors. It questions some of the orthodoxies – that Scott made Scott-land, or that it was charter air flights that pulled the rug from under the mass market – and sheds light on what in the Scottish package appealed, and what did not, and to whom; how provision changed, or failed to change; and what marketing strategies may have achieved. It charts changes in accommodation, from inn to hotel, holiday camp, caravanning and timeshare. The role of transport is a central feature: that of the steamship and the railway in opening up Scotland, and later of motor transport in reshaping patterns of holidaymaking. Throughout there is an emphasis on the comparative: asking what was distinctive about the forms and nature of tourism in Scotland as against competing destinations elsewhere in the UK and Europe. It concludes by reflecting on whether Scotland's past can inform the making and shaping of tourism policy and what cautions history might offer for the future. This prolific long-term analysis of tourism in Scotland is a must-read for all those interested in tourism history.
This annual bestseller ranks the hottest, must-visit countries, regions, cities and best-value destinations for 2019. Drawing on the knowledge and passion of Lonely Planet’s staff, authors and online community, we present a year’s worth of inspiration to take you out of the ordinary and into the unforgettable.
Book Synopsis Lonely Planet's Best in Travel 2019 by : Lonely Planet
Download or read book Lonely Planet's Best in Travel 2019 written by Lonely Planet and published by Lonely Planet. This book was released on 2018-10-01 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: This annual bestseller ranks the hottest, must-visit countries, regions, cities and best-value destinations for 2019. Drawing on the knowledge and passion of Lonely Planet’s staff, authors and online community, we present a year’s worth of inspiration to take you out of the ordinary and into the unforgettable.
Lonely Planet Scotland is your passport to the most relevant, up-to-date advice on what to see and skip, and what hidden discoveries await you. Sip the water of life, whisky, in an ancient pub, trace the trails of the clanspeople fleeing Glen Coe, or play a round in St Andrew's, golf's spiritual home; all with your trusted travel companion.
Book Synopsis Lonely Planet Scotland by : Lonely Planet
Download or read book Lonely Planet Scotland written by Lonely Planet and published by Lonely Planet. This book was released on 2017-04-01 with total page 1149 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lonely Planet Scotland is your passport to the most relevant, up-to-date advice on what to see and skip, and what hidden discoveries await you. Sip the water of life, whisky, in an ancient pub, trace the trails of the clanspeople fleeing Glen Coe, or play a round in St Andrew's, golf's spiritual home; all with your trusted travel companion.
Book Synopsis Passengers at Airports in Scotland and the North West, Origin and Destination Survey, 8 June-4 October 1970 by : Great Britain. Department of Trade and Industry
Download or read book Passengers at Airports in Scotland and the North West, Origin and Destination Survey, 8 June-4 October 1970 written by Great Britain. Department of Trade and Industry and published by . This book was released on 1972 with total page 54 pages. Available in PDF, EPUB and Kindle. Book excerpt:
The book offers an exciting new map of the cultural geography of the Romantic era, and establishes a dynamic methodology for future comparative work."--BOOK JACKET.
Book Synopsis Scotland, Ireland, and the Romantic Aesthetic by : David Duff
Download or read book Scotland, Ireland, and the Romantic Aesthetic written by David Duff and published by Associated University Presse. This book was released on 2007 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book offers an exciting new map of the cultural geography of the Romantic era, and establishes a dynamic methodology for future comparative work."--BOOK JACKET.
Book Synopsis The history of Scotland by : Thomas Wright
Download or read book The history of Scotland written by Thomas Wright and published by . This book was released on 1852 with total page 744 pages. Available in PDF, EPUB and Kindle. Book excerpt:
