Digital Exhaust

Digital Exhaust

Author: Dale Neef

Publisher: Pearson Education

Published: 2015

Total Pages: 320

ISBN-13: 0133837963

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Will "Big Data" supercharge the economy, tyrannize us, or both? Data Exhaust is the definitive primer for everyone who wants to understand all the implications of Big Data, digitally driven innovation, and the accelerating Internet Economy. Renowned digital expert Dale Neef clearly explains: What Big Data really is, and what's new and different about it How Big Data works, and what you need to know about Big Data technologies Where the data is coming from: how Big Data integrates sources ranging from social media to machine sensors, smartphones to financial transactions How companies use Big Data analytics to gain a more nuanced, accurate picture of their customers, their own performance, and the newest trends How governments and individual citizens can also benefit from Big Data How to overcome obstacles to success with Big Data - including poor data that can magnify human error A realistic assessment of Big Data threats to employment and personal privacy, now and in the future Neef places the Big Data phenomenon where it belongs: in the context of the broader global shift to the Internet economy, with all that implies. By doing so, he helps businesses plan Big Data strategy more effectively - and helps citizens and policymakers identify sensible policies for preventing its misuse. By conservative estimate, the global Big Data market will soar past $50 billion by 2018. But those direct expenses represent just the "tip of the iceberg" when it comes to Big Data's impact. Big Data is now of acute strategic interest for every organization that aims to succeed - and it is equally important to everyone else. Whoever you are, Data Exhaust tells you exactly what you need to know about Big Data - and what to do about it, too.


Book Synopsis Digital Exhaust by : Dale Neef

Download or read book Digital Exhaust written by Dale Neef and published by Pearson Education. This book was released on 2015 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Will "Big Data" supercharge the economy, tyrannize us, or both? Data Exhaust is the definitive primer for everyone who wants to understand all the implications of Big Data, digitally driven innovation, and the accelerating Internet Economy. Renowned digital expert Dale Neef clearly explains: What Big Data really is, and what's new and different about it How Big Data works, and what you need to know about Big Data technologies Where the data is coming from: how Big Data integrates sources ranging from social media to machine sensors, smartphones to financial transactions How companies use Big Data analytics to gain a more nuanced, accurate picture of their customers, their own performance, and the newest trends How governments and individual citizens can also benefit from Big Data How to overcome obstacles to success with Big Data - including poor data that can magnify human error A realistic assessment of Big Data threats to employment and personal privacy, now and in the future Neef places the Big Data phenomenon where it belongs: in the context of the broader global shift to the Internet economy, with all that implies. By doing so, he helps businesses plan Big Data strategy more effectively - and helps citizens and policymakers identify sensible policies for preventing its misuse. By conservative estimate, the global Big Data market will soar past $50 billion by 2018. But those direct expenses represent just the "tip of the iceberg" when it comes to Big Data's impact. Big Data is now of acute strategic interest for every organization that aims to succeed - and it is equally important to everyone else. Whoever you are, Data Exhaust tells you exactly what you need to know about Big Data - and what to do about it, too.

Twitter: A Digital Socioscope

Twitter: A Digital Socioscope

Author: Michael W. Macy

Publisher: Cambridge University Press

Published: 2015-05-05

Total Pages: 185

ISBN-13: 1107102375

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A resource for social scientists on how Twitter data can be used to study individual behavior and social interaction.


Book Synopsis Twitter: A Digital Socioscope by : Michael W. Macy

Download or read book Twitter: A Digital Socioscope written by Michael W. Macy and published by Cambridge University Press. This book was released on 2015-05-05 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: A resource for social scientists on how Twitter data can be used to study individual behavior and social interaction.

The Digital Practitioner Foundation Study Guide

The Digital Practitioner Foundation Study Guide

Author: Andrew Josey

Publisher: Van Haren

Published: 2020-10-15

Total Pages: 233

ISBN-13: 9401807159

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This is the Digital Practitioner Foundation Study Guide for the DPBoK Part 1 Examination. It gives an overview of every learning objective included in the Digital Practitioner Foundation syllabus, and provides in-depth coverage on preparing and taking the DPBoK Part 1 Examination. It is specifically designed to help individuals prepare for certification. This Study Guide is excellent material for: • Senior digital business professionals who need an increased awareness of digital practices • Mid-career IT professionals who need to stay relevant and validate their digital Subject Matter Expert (SME) status in specific domain areas • Entry-level computing and digital business professionals • College-level students and computing and digital business majors It covers the following topics: • An introduction to DPBoK Foundation certification, including the DPBoK Part 1 Examination • Key terminology, key concepts, and the structure of the Body of Knowledge • Basic concepts employed by the Digital Practitioner • The capabilities of digital infrastructure and initial concerns for its effective, efficient, and secure operation • The objectives and activities of application development • Why product management is formalized as a company or team grows, and the differences between product and project management • The key concerns and practices of work management as a team increases in size • The basic concepts and practices of operations management in a digital/IT context • How to coordinate as the organization grows into multiple teams and multiple products • IT investment and portfolio management • Organizational structure, human resources, and cultural factors • Governance, risk, security, and compliance • Information and data management on a large scale • Practices and methods for managing complexity using Enterprise Architecture


Book Synopsis The Digital Practitioner Foundation Study Guide by : Andrew Josey

Download or read book The Digital Practitioner Foundation Study Guide written by Andrew Josey and published by Van Haren. This book was released on 2020-10-15 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the Digital Practitioner Foundation Study Guide for the DPBoK Part 1 Examination. It gives an overview of every learning objective included in the Digital Practitioner Foundation syllabus, and provides in-depth coverage on preparing and taking the DPBoK Part 1 Examination. It is specifically designed to help individuals prepare for certification. This Study Guide is excellent material for: • Senior digital business professionals who need an increased awareness of digital practices • Mid-career IT professionals who need to stay relevant and validate their digital Subject Matter Expert (SME) status in specific domain areas • Entry-level computing and digital business professionals • College-level students and computing and digital business majors It covers the following topics: • An introduction to DPBoK Foundation certification, including the DPBoK Part 1 Examination • Key terminology, key concepts, and the structure of the Body of Knowledge • Basic concepts employed by the Digital Practitioner • The capabilities of digital infrastructure and initial concerns for its effective, efficient, and secure operation • The objectives and activities of application development • Why product management is formalized as a company or team grows, and the differences between product and project management • The key concerns and practices of work management as a team increases in size • The basic concepts and practices of operations management in a digital/IT context • How to coordinate as the organization grows into multiple teams and multiple products • IT investment and portfolio management • Organizational structure, human resources, and cultural factors • Governance, risk, security, and compliance • Information and data management on a large scale • Practices and methods for managing complexity using Enterprise Architecture

Principles of Marketing for a Digital Age

Principles of Marketing for a Digital Age

Author: Tracy L. Tuten

Publisher: SAGE

Published: 2019-12-28

Total Pages: 552

ISBN-13: 1526485354

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Student-led in its design and development, the book incorporates digital marketing as central to what marketers do, and combines quality examples, assessment and online resources to support the teaching and learning of introductory marketing in a digital age. The author integrates digital and social media marketing throughout the chapters and through student involvement in the development of it, the text has been made to be approachable and to appeal to students, with infographics, numerous images, and an engaging writing style. It facilitates the "flipped" approach to classroom teaching and is supported by a number of features and activities in every chapter, encouraging students to undertake course reading, class participation and revision. It includes case studies from global companies such as Airbnb, Amazon, Apple, Burberry, eBay, Etsy, Google, IKEA, Nespresso, Netflix, Nike and Uber. It also takes a social view of marketing, featuring cases tied to the UN’s PRME initiative to aid students in becoming sustainably-minded individuals. The book is complemented by online instructor resources, including chapter-specific PowerPoint slides, an instructor manual, flipped classroom activities, as well as open access multiple choice questions (with solutions), videos, case studies, web links, a glossary and American Marketing Association (AMA) journal articles for students.


Book Synopsis Principles of Marketing for a Digital Age by : Tracy L. Tuten

Download or read book Principles of Marketing for a Digital Age written by Tracy L. Tuten and published by SAGE. This book was released on 2019-12-28 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt: Student-led in its design and development, the book incorporates digital marketing as central to what marketers do, and combines quality examples, assessment and online resources to support the teaching and learning of introductory marketing in a digital age. The author integrates digital and social media marketing throughout the chapters and through student involvement in the development of it, the text has been made to be approachable and to appeal to students, with infographics, numerous images, and an engaging writing style. It facilitates the "flipped" approach to classroom teaching and is supported by a number of features and activities in every chapter, encouraging students to undertake course reading, class participation and revision. It includes case studies from global companies such as Airbnb, Amazon, Apple, Burberry, eBay, Etsy, Google, IKEA, Nespresso, Netflix, Nike and Uber. It also takes a social view of marketing, featuring cases tied to the UN’s PRME initiative to aid students in becoming sustainably-minded individuals. The book is complemented by online instructor resources, including chapter-specific PowerPoint slides, an instructor manual, flipped classroom activities, as well as open access multiple choice questions (with solutions), videos, case studies, web links, a glossary and American Marketing Association (AMA) journal articles for students.

Cyber Crime Investigator's Field Guide

Cyber Crime Investigator's Field Guide

Author: Bruce Middleton

Publisher: CRC Press

Published: 2022-06-22

Total Pages: 271

ISBN-13: 1000610497

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Transhumanism, Artificial Intelligence, the Cloud, Robotics, Electromagnetic Fields, Intelligence Communities, Rail Transportation, Open-Source Intelligence (OSINT)—all this and more is discussed in Cyber Crime Investigator’s Field Guide, Third Edition. Many excellent hardware and software products exist to protect our data communications systems, but security threats dictate that they must be all the more enhanced to protect our electronic environment. Many laws, rules, and regulations have been implemented over the past few decades that have provided our law enforcement community and legal system with the teeth needed to take a bite out of cybercrime. But there is still a major need for individuals and professionals who know how to investigate computer network security incidents and can bring them to a proper resolution. Organizations demand experts with both investigative talents and a technical knowledge of how cyberspace really works. The third edition provides the investigative framework that needs to be followed, along with information about how cyberspace works and the tools that reveal the who, where, what, when, why, and how in the investigation of cybercrime. Features New focus area on rail transportation, OSINT, medical devices, and transhumanism / robotics Evidence collection and analysis tools Covers what to do from the time you receive "the call," arrival on site, chain of custody, and more This book offers a valuable Q&A by subject area, an extensive overview of recommended reference materials, and a detailed case study. Appendices highlight attack signatures, Linux commands, Cisco firewall commands, port numbers, and more.


Book Synopsis Cyber Crime Investigator's Field Guide by : Bruce Middleton

Download or read book Cyber Crime Investigator's Field Guide written by Bruce Middleton and published by CRC Press. This book was released on 2022-06-22 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transhumanism, Artificial Intelligence, the Cloud, Robotics, Electromagnetic Fields, Intelligence Communities, Rail Transportation, Open-Source Intelligence (OSINT)—all this and more is discussed in Cyber Crime Investigator’s Field Guide, Third Edition. Many excellent hardware and software products exist to protect our data communications systems, but security threats dictate that they must be all the more enhanced to protect our electronic environment. Many laws, rules, and regulations have been implemented over the past few decades that have provided our law enforcement community and legal system with the teeth needed to take a bite out of cybercrime. But there is still a major need for individuals and professionals who know how to investigate computer network security incidents and can bring them to a proper resolution. Organizations demand experts with both investigative talents and a technical knowledge of how cyberspace really works. The third edition provides the investigative framework that needs to be followed, along with information about how cyberspace works and the tools that reveal the who, where, what, when, why, and how in the investigation of cybercrime. Features New focus area on rail transportation, OSINT, medical devices, and transhumanism / robotics Evidence collection and analysis tools Covers what to do from the time you receive "the call," arrival on site, chain of custody, and more This book offers a valuable Q&A by subject area, an extensive overview of recommended reference materials, and a detailed case study. Appendices highlight attack signatures, Linux commands, Cisco firewall commands, port numbers, and more.

Performance Exhaust Systems

Performance Exhaust Systems

Author: Mike Mavrigian

Publisher: CarTech Inc

Published: 2014-08-15

Total Pages: 146

ISBN-13: 1613251041

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To extract maximum performance, an engine needs an efficient, well-designed, and properly tuned exhaust system. In fact, the exhaust system's design, components, and materials have a large impact on the overall performance of the engine. Engine builders and car owners need to carefully consider the exhaust layout, select the parts, and fabricate the exhaust system that delivers the best performance for car and particular application. Master engine builder and award-winning writer Mike Mavrigian explains exhaust system principles, function, and components in clear and concise language. He then details how to design, fabricate, and fit exhaust systems to classic street cars as well as for special and racing applications. Air/exhaust-gas flow dynamics and exhaust system design are explained. Cam duration and overlap are also analyzed to determine how an engine breathes in air/fuel, as the exhaust must efficiently manage this burned mixture. Pipe bending is a science as well as art and you’re shown how to effectively crush and mandrel bend exhaust pipe to fit your header/manifold and chassis combination. Header tube diameter and length is taken into account, as well as the most efficient catalytic converters and resonators for achieving your performance goals. In addition, Mavrigian covers the special exhaust system requirements for supercharged and turbocharged systems. When building a high-performance engine, you need a high-performance exhaust system that’s tuned and fitted to that engine so you can realize maximum performance. This comprehensive book is your guide to achieving ultimate exhaust system performance. It shows you how to fabricate a system for custom applications and to fit the correct prefabricated system to your car. No other book on the market is solely dedicated to fabricating and fitting an exhaust system in high-performance applications.


Book Synopsis Performance Exhaust Systems by : Mike Mavrigian

Download or read book Performance Exhaust Systems written by Mike Mavrigian and published by CarTech Inc. This book was released on 2014-08-15 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: To extract maximum performance, an engine needs an efficient, well-designed, and properly tuned exhaust system. In fact, the exhaust system's design, components, and materials have a large impact on the overall performance of the engine. Engine builders and car owners need to carefully consider the exhaust layout, select the parts, and fabricate the exhaust system that delivers the best performance for car and particular application. Master engine builder and award-winning writer Mike Mavrigian explains exhaust system principles, function, and components in clear and concise language. He then details how to design, fabricate, and fit exhaust systems to classic street cars as well as for special and racing applications. Air/exhaust-gas flow dynamics and exhaust system design are explained. Cam duration and overlap are also analyzed to determine how an engine breathes in air/fuel, as the exhaust must efficiently manage this burned mixture. Pipe bending is a science as well as art and you’re shown how to effectively crush and mandrel bend exhaust pipe to fit your header/manifold and chassis combination. Header tube diameter and length is taken into account, as well as the most efficient catalytic converters and resonators for achieving your performance goals. In addition, Mavrigian covers the special exhaust system requirements for supercharged and turbocharged systems. When building a high-performance engine, you need a high-performance exhaust system that’s tuned and fitted to that engine so you can realize maximum performance. This comprehensive book is your guide to achieving ultimate exhaust system performance. It shows you how to fabricate a system for custom applications and to fit the correct prefabricated system to your car. No other book on the market is solely dedicated to fabricating and fitting an exhaust system in high-performance applications.

Automotive Engine Performance

Automotive Engine Performance

Author: Nicholas Goodnight

Publisher: Jones & Bartlett Learning

Published: 2019-02-22

Total Pages: 769

ISBN-13: 1284102068

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Automotive Engine Performance, published as part of the CDX Master Automotive Technician Series, provides technicians in training with a detailed overview of modern engine technologies and diagnostic strategies. Taking a "strategy-based diagnostic" approach, it helps students master the skills needed to diagnose and resolve customer concerns correctly on the first attempt. Students will gain an understanding of current diagnostic tools and advanced performance systems as they prepare to service the engines of tomorrow.


Book Synopsis Automotive Engine Performance by : Nicholas Goodnight

Download or read book Automotive Engine Performance written by Nicholas Goodnight and published by Jones & Bartlett Learning. This book was released on 2019-02-22 with total page 769 pages. Available in PDF, EPUB and Kindle. Book excerpt: Automotive Engine Performance, published as part of the CDX Master Automotive Technician Series, provides technicians in training with a detailed overview of modern engine technologies and diagnostic strategies. Taking a "strategy-based diagnostic" approach, it helps students master the skills needed to diagnose and resolve customer concerns correctly on the first attempt. Students will gain an understanding of current diagnostic tools and advanced performance systems as they prepare to service the engines of tomorrow.

Myths and Realities of Cyber Warfare

Myths and Realities of Cyber Warfare

Author: Nicholas Michael Sambaluk

Publisher: Bloomsbury Publishing USA

Published: 2020-03-01

Total Pages: 230

ISBN-13: 1440870810

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This illuminating book examines and refines the commonplace "wisdom" about cyber conflict-its effects, character, and implications for national and individual security in the 21st century. "Cyber warfare" evokes different images to different people. This book deals with the technological aspects denoted by "cyber" and also with the information operations connected to social media's role in digital struggle. The author discusses numerous mythologies about cyber warfare, including its presumptively instantaneous speed, that it makes distance and location irrelevant, and that victims of cyber attacks deserve blame for not defending adequately against attacks. The author outlines why several widespread beliefs about cyber weapons need modification and suggests more nuanced and contextualized conclusions about how cyber domain hostility impacts conflict in the modern world. After distinguishing between the nature of warfare and the character of wars, chapters will probe the widespread assumptions about cyber weapons themselves. The second half of the book explores the role of social media and the consequences of the digital realm being a battlespace in 21st-century conflicts. The book also considers how trends in computing and cyber conflict impact security affairs as well as the practicality of people's relationships with institutions and trends, ranging from democracy to the Internet of Things.


Book Synopsis Myths and Realities of Cyber Warfare by : Nicholas Michael Sambaluk

Download or read book Myths and Realities of Cyber Warfare written by Nicholas Michael Sambaluk and published by Bloomsbury Publishing USA. This book was released on 2020-03-01 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: This illuminating book examines and refines the commonplace "wisdom" about cyber conflict-its effects, character, and implications for national and individual security in the 21st century. "Cyber warfare" evokes different images to different people. This book deals with the technological aspects denoted by "cyber" and also with the information operations connected to social media's role in digital struggle. The author discusses numerous mythologies about cyber warfare, including its presumptively instantaneous speed, that it makes distance and location irrelevant, and that victims of cyber attacks deserve blame for not defending adequately against attacks. The author outlines why several widespread beliefs about cyber weapons need modification and suggests more nuanced and contextualized conclusions about how cyber domain hostility impacts conflict in the modern world. After distinguishing between the nature of warfare and the character of wars, chapters will probe the widespread assumptions about cyber weapons themselves. The second half of the book explores the role of social media and the consequences of the digital realm being a battlespace in 21st-century conflicts. The book also considers how trends in computing and cyber conflict impact security affairs as well as the practicality of people's relationships with institutions and trends, ranging from democracy to the Internet of Things.

AI in Health

AI in Health

Author: Tom Lawry

Publisher: CRC Press

Published: 2020-02-05

Total Pages: 198

ISBN-13: 1000036324

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We are in the early stages of the next big platform shift in healthcare computing. Fueled by Artificial Intelligence (AI) and the Cloud, this shift is already transforming the way health and medical services are provided. As the industry transitions from static digital repositories to intelligent systems, there will be winners and losers in the race to innovate and automate the provision of services. Critical to success will be the role leaders play in shaping the use of AI to be less "artificial" and more "intelligent" in support of improving processes to deliver care and keep people healthy and productive across all care settings. This book defines key technical, process, people, and ethical issues that need to be understood and addressed in successfully planning and executing an enterprise-wide AI plan. It provides clinical and business leaders with a framework for moving organizations from the aspiration to execution of intelligent systems to improve clinical, operational, and financial performance.


Book Synopsis AI in Health by : Tom Lawry

Download or read book AI in Health written by Tom Lawry and published by CRC Press. This book was released on 2020-02-05 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: We are in the early stages of the next big platform shift in healthcare computing. Fueled by Artificial Intelligence (AI) and the Cloud, this shift is already transforming the way health and medical services are provided. As the industry transitions from static digital repositories to intelligent systems, there will be winners and losers in the race to innovate and automate the provision of services. Critical to success will be the role leaders play in shaping the use of AI to be less "artificial" and more "intelligent" in support of improving processes to deliver care and keep people healthy and productive across all care settings. This book defines key technical, process, people, and ethical issues that need to be understood and addressed in successfully planning and executing an enterprise-wide AI plan. It provides clinical and business leaders with a framework for moving organizations from the aspiration to execution of intelligent systems to improve clinical, operational, and financial performance.

Social Engineering

Social Engineering

Author: Robert W. Gehl

Publisher: MIT Press

Published: 2022-03-08

Total Pages: 342

ISBN-13: 0262543451

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Manipulative communication—from early twentieth-century propaganda to today’s online con artistry—examined through the lens of social engineering. The United States is awash in manipulated information about everything from election results to the effectiveness of medical treatments. Corporate social media is an especially good channel for manipulative communication, with Facebook a particularly willing vehicle for it. In Social Engineering, Robert Gehl and Sean Lawson show that online misinformation has its roots in earlier techniques: mass social engineering of the early twentieth century and interpersonal hacker social engineering of the 1970s, converging today into what they call “masspersonal social engineering.” As Gehl and Lawson trace contemporary manipulative communication back to earlier forms of social engineering, possibilities for amelioration become clearer. The authors show how specific manipulative communication practices are a mixture of information gathering, deception, and truth-indifferent statements, all with the instrumental goal of getting people to take actions the social engineer wants them to. Yet the term “fake news,” they claim, reduces everything to a true/false binary that fails to encompass the complexity of manipulative communication or to map onto many of its practices. They pay special attention to concepts and terms used by hacker social engineers, including the hacker concept of “bullshitting,” which the authors describe as a truth-indifferent mix of deception, accuracy, and sociability. They conclude with recommendations for how society can undermine masspersonal social engineering and move toward healthier democratic deliberation.


Book Synopsis Social Engineering by : Robert W. Gehl

Download or read book Social Engineering written by Robert W. Gehl and published by MIT Press. This book was released on 2022-03-08 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: Manipulative communication—from early twentieth-century propaganda to today’s online con artistry—examined through the lens of social engineering. The United States is awash in manipulated information about everything from election results to the effectiveness of medical treatments. Corporate social media is an especially good channel for manipulative communication, with Facebook a particularly willing vehicle for it. In Social Engineering, Robert Gehl and Sean Lawson show that online misinformation has its roots in earlier techniques: mass social engineering of the early twentieth century and interpersonal hacker social engineering of the 1970s, converging today into what they call “masspersonal social engineering.” As Gehl and Lawson trace contemporary manipulative communication back to earlier forms of social engineering, possibilities for amelioration become clearer. The authors show how specific manipulative communication practices are a mixture of information gathering, deception, and truth-indifferent statements, all with the instrumental goal of getting people to take actions the social engineer wants them to. Yet the term “fake news,” they claim, reduces everything to a true/false binary that fails to encompass the complexity of manipulative communication or to map onto many of its practices. They pay special attention to concepts and terms used by hacker social engineers, including the hacker concept of “bullshitting,” which the authors describe as a truth-indifferent mix of deception, accuracy, and sociability. They conclude with recommendations for how society can undermine masspersonal social engineering and move toward healthier democratic deliberation.