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Digital Girls

Author: Marko MacPherson

Publisher: Rizzoli Publications

Published: 2017-04-11

Total Pages: 282

ISBN-13: 0847858855

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Today’s leading online cultural influencers—the female bloggers, designers, entrepreneurs, and activists—who are shaping what’s hot and what’s not in fashion, beauty, and personal style. The fashion media landscape has evolved drastically with the emergence of fashion’s newest vanguard of pioneering women, whose unique takes on fashion and beauty have propelled them to become true powerhouse personalities via their blogs, websites, and social-media profiles. These independent digital influencers, who sit in the front row of fashion shows, front major brand campaigns, and collaborate with luxury brands—whose sense of fashion and style thousands of followers now aspire to—have turned their online personalities into household names. Through intimate interviews and stunning photography by Marko MacPherson, this book presents to readers the worlds of these stylish mavens and how they dress and style themselves, whether filming a beauty video for YouTube, directing a fashion shoot, working from home on a blog, or on the streets flaunting their signature look. A marker of its time, Digit@l Girls features today’s top social-media stars, such as Leandra Medine (The Man Repeller website), Chiara Ferragni (The Blonde Salad website), Ascia Al Faraj (Kuwait fashion blogger and YouTube star), and Andreja Pejic (notable transgender model/actor). This of-the-moment volume is a must-have for fashionistas, beauty lovers, and those interested in following—or following in the footsteps—of these inspirational women.

Book Synopsis Digital Girls by : Marko MacPherson

Download or read book Digital Girls written by Marko MacPherson and published by Rizzoli Publications. This book was released on 2017-04-11 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today’s leading online cultural influencers—the female bloggers, designers, entrepreneurs, and activists—who are shaping what’s hot and what’s not in fashion, beauty, and personal style. The fashion media landscape has evolved drastically with the emergence of fashion’s newest vanguard of pioneering women, whose unique takes on fashion and beauty have propelled them to become true powerhouse personalities via their blogs, websites, and social-media profiles. These independent digital influencers, who sit in the front row of fashion shows, front major brand campaigns, and collaborate with luxury brands—whose sense of fashion and style thousands of followers now aspire to—have turned their online personalities into household names. Through intimate interviews and stunning photography by Marko MacPherson, this book presents to readers the worlds of these stylish mavens and how they dress and style themselves, whether filming a beauty video for YouTube, directing a fashion shoot, working from home on a blog, or on the streets flaunting their signature look. A marker of its time, Digit@l Girls features today’s top social-media stars, such as Leandra Medine (The Man Repeller website), Chiara Ferragni (The Blonde Salad website), Ascia Al Faraj (Kuwait fashion blogger and YouTube star), and Andreja Pejic (notable transgender model/actor). This of-the-moment volume is a must-have for fashionistas, beauty lovers, and those interested in following—or following in the footsteps—of these inspirational women.

The Fundamentals of Digital Fashion Marketing

Author: Clare Harris

Publisher: Bloomsbury Publishing

Published: 2020-08-06

Total Pages: 217

ISBN-13: 135019378X

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The Fundamentals of Digital Fashion Marketing introduces and explores contemporary digital marketing practices within the fashion industry. Clare Harris clearly explains key digital marketing strategies and examines and illustrates their role in fashion through exciting and memorable industry examples. Marketing practices covered include online marketing, social media, video, mobile technologies, in-store technologies, augmented reality and digital spaces. The text features interviews and case studies from some of fashion's biggest brands and most cutting-edge marketing companies, while also promoting active learning through engaging activities and exercises. This all combines to create a book that will inform, stimulate and inspire the next generation of creative marketers.

Book Synopsis The Fundamentals of Digital Fashion Marketing by : Clare Harris

Download or read book The Fundamentals of Digital Fashion Marketing written by Clare Harris and published by Bloomsbury Publishing. This book was released on 2020-08-06 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Fundamentals of Digital Fashion Marketing introduces and explores contemporary digital marketing practices within the fashion industry. Clare Harris clearly explains key digital marketing strategies and examines and illustrates their role in fashion through exciting and memorable industry examples. Marketing practices covered include online marketing, social media, video, mobile technologies, in-store technologies, augmented reality and digital spaces. The text features interviews and case studies from some of fashion's biggest brands and most cutting-edge marketing companies, while also promoting active learning through engaging activities and exercises. This all combines to create a book that will inform, stimulate and inspire the next generation of creative marketers.

Digital Fashion Illustration

Author: Kevin Tallon

Publisher: Anova Books

Published: 2008-09-08

Total Pages: 180

ISBN-13: 9780713490589

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An essential book for the fashion world: the techniques for creating outstanding fashion illustration with the most popular software, Adobe Photoshop. It is used by a range of professionals, from graphic designers and 3-D animators to video editors and product and fashion illustrators. The book shows you how to create the stunning images that grace the fashion magazines, department stores and newspaper supplements. Master the techniques provided here to unleash true creativity. Kevin Tallon teaches his techniques at the world-famous Central St Martins College in London and has created a step-by-step technique book specifically for those interested in creating fashion illustrations: including mood boards, placement and repeat prints, fashion illustrations, garment sketches, logos and graphics, visualisation, presentation board and collection ranges. It follows on from his successful Creative Fashion Design with Illustrator but covers the world of creative fashion illustration rather than fashion design. The book provides instruction on the basics, but also plenty of material for those who are already familiar with the software but want to make more of it. With tips and tricks, specific fashion tasks and meaningful application, the book covers photocomposition; advanced layers; scanning, colouring and photo retouching; colouring flat drawings; advanced photocomposition; image adjustment; montages; filters and brush tools, and much more.

Book Synopsis Digital Fashion Illustration by : Kevin Tallon

Download or read book Digital Fashion Illustration written by Kevin Tallon and published by Anova Books. This book was released on 2008-09-08 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: An essential book for the fashion world: the techniques for creating outstanding fashion illustration with the most popular software, Adobe Photoshop. It is used by a range of professionals, from graphic designers and 3-D animators to video editors and product and fashion illustrators. The book shows you how to create the stunning images that grace the fashion magazines, department stores and newspaper supplements. Master the techniques provided here to unleash true creativity. Kevin Tallon teaches his techniques at the world-famous Central St Martins College in London and has created a step-by-step technique book specifically for those interested in creating fashion illustrations: including mood boards, placement and repeat prints, fashion illustrations, garment sketches, logos and graphics, visualisation, presentation board and collection ranges. It follows on from his successful Creative Fashion Design with Illustrator but covers the world of creative fashion illustration rather than fashion design. The book provides instruction on the basics, but also plenty of material for those who are already familiar with the software but want to make more of it. With tips and tricks, specific fashion tasks and meaningful application, the book covers photocomposition; advanced layers; scanning, colouring and photo retouching; colouring flat drawings; advanced photocomposition; image adjustment; montages; filters and brush tools, and much more.

Digital Fashion

Author:

Publisher: Bloomsbury Publishing

Published: 2024-06-27

Total Pages: 253

ISBN-13: 1350359645

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This collection of topical essays by academics and industry professionals brings a unique lens to the issues broached, questions raised, and solutions offered regarding the history and advancement of digital fashion. While digital fashion's roots can be traced back to the development of the Jacquard loom, its modern-day antecedents are found in video games and Instagram filters - allowing users to apply virtual makeup, accessories, and clothes to their posts. With 12 essays and four specialist interviews, this collection begins with digital fashion's origins, its placement in the history of fashion, and its status as an aesthetic object. Part 2 focuses on the practice of making digital fashion, including NFTs, sneaker culture, cyborg vs skins and education. Part 3 provides a critical overview of digital fashion's potential to impact wider society, including questions of social equity, sustainability and African decoloniality and the future of the industry. Interviewees: Julie Zerbo, founder and Editor-in-Chief of The Fashion Law Idiat Shiole (Hadeeart), Web3 startup founder and 3D designer Jonathan M. Square, writer, historian, and curator of Afro-Diasporic fashion and visual culture Matthew Drinkwater, Head of Innovation Agency, London College of Fashion

Book Synopsis Digital Fashion by :

Download or read book Digital Fashion written by and published by Bloomsbury Publishing. This book was released on 2024-06-27 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of topical essays by academics and industry professionals brings a unique lens to the issues broached, questions raised, and solutions offered regarding the history and advancement of digital fashion. While digital fashion's roots can be traced back to the development of the Jacquard loom, its modern-day antecedents are found in video games and Instagram filters - allowing users to apply virtual makeup, accessories, and clothes to their posts. With 12 essays and four specialist interviews, this collection begins with digital fashion's origins, its placement in the history of fashion, and its status as an aesthetic object. Part 2 focuses on the practice of making digital fashion, including NFTs, sneaker culture, cyborg vs skins and education. Part 3 provides a critical overview of digital fashion's potential to impact wider society, including questions of social equity, sustainability and African decoloniality and the future of the industry. Interviewees: Julie Zerbo, founder and Editor-in-Chief of The Fashion Law Idiat Shiole (Hadeeart), Web3 startup founder and 3D designer Jonathan M. Square, writer, historian, and curator of Afro-Diasporic fashion and visual culture Matthew Drinkwater, Head of Innovation Agency, London College of Fashion

Digital Fashion

Author: Dr Sukhvir Singh

Publisher: LWRN Studio

Published: 2023-10-20

Total Pages: 159

ISBN-13: 8196362277

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"Digital Fashion," authored by the esteemed Professor Dr. Sukhvir Singh & Mr. Rikhil Nagpal, is a visionary exploration of the transformative intersection of technology and the fashion industry. This illuminating book encapsulates the dynamic evolution of fashion, guided by the forces of digitalization. From the fusion of 3D printing and virtual modelling to the integration of artificial intelligence, sustainability, and ethical considerations, This Masterpiece offers a comprehensive and insightful view of the digital fashion landscape. Through compelling insights, it delves into the ethical, ecological, and technological dimensions, serving as a compelling guide for navigating the vibrant future of fashion.

Book Synopsis Digital Fashion by : Dr Sukhvir Singh

Download or read book Digital Fashion written by Dr Sukhvir Singh and published by LWRN Studio. This book was released on 2023-10-20 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Digital Fashion," authored by the esteemed Professor Dr. Sukhvir Singh & Mr. Rikhil Nagpal, is a visionary exploration of the transformative intersection of technology and the fashion industry. This illuminating book encapsulates the dynamic evolution of fashion, guided by the forces of digitalization. From the fusion of 3D printing and virtual modelling to the integration of artificial intelligence, sustainability, and ethical considerations, This Masterpiece offers a comprehensive and insightful view of the digital fashion landscape. Through compelling insights, it delves into the ethical, ecological, and technological dimensions, serving as a compelling guide for navigating the vibrant future of fashion.

Digital Fashion Innovations

Author: Abu Sadat Muhammad Sayem

Publisher: CRC Press

Published: 2023-06-05

Total Pages: 219

ISBN-13: 1000881210

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Digitalisation is becoming a standard practice in the fashion industry. Innovation in digital fashion is not just limited to computer-aided design (CAD) and manufacturing (CAM), rather it runs throughout the fashion supply chain, from product life cycle management and developing new business models that promote sustainability to connecting virtual and augmenting reality (VR/AR) with fashion for enhanced consumers experience through smart solutions. Digital Fashion Innovations: Advances in Design, Simulation, and Industry captures the state-of-art developments taking place in this multi-disciplinary field: Discusses digital fashion design and e-prototyping, including 2D/3D CAD, digital pattern cutting, virtual drape simulation and fit analysis. Covers digital human modelling and VR/AR technology. Details digital fashion business and promotion, including application of e-tools for supply chain, e-commerce, block chain technologies, big data, and artificial intelligence (AI). This interdisciplinary book will appeal to professionals working in textile and fashion technology, those developing AR and AI for clothing end uses, and anyone interested in the business of digital fashion and textile design. It will also be of interest to scientists and engineers working in anthropometry for a variety of disciplines, such as medical devices and ergonomics.

Book Synopsis Digital Fashion Innovations by : Abu Sadat Muhammad Sayem

Download or read book Digital Fashion Innovations written by Abu Sadat Muhammad Sayem and published by CRC Press. This book was released on 2023-06-05 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digitalisation is becoming a standard practice in the fashion industry. Innovation in digital fashion is not just limited to computer-aided design (CAD) and manufacturing (CAM), rather it runs throughout the fashion supply chain, from product life cycle management and developing new business models that promote sustainability to connecting virtual and augmenting reality (VR/AR) with fashion for enhanced consumers experience through smart solutions. Digital Fashion Innovations: Advances in Design, Simulation, and Industry captures the state-of-art developments taking place in this multi-disciplinary field: Discusses digital fashion design and e-prototyping, including 2D/3D CAD, digital pattern cutting, virtual drape simulation and fit analysis. Covers digital human modelling and VR/AR technology. Details digital fashion business and promotion, including application of e-tools for supply chain, e-commerce, block chain technologies, big data, and artificial intelligence (AI). This interdisciplinary book will appeal to professionals working in textile and fashion technology, those developing AR and AI for clothing end uses, and anyone interested in the business of digital fashion and textile design. It will also be of interest to scientists and engineers working in anthropometry for a variety of disciplines, such as medical devices and ergonomics.

Digital Fashion Communication

Author: Alice Noris

Publisher: BRILL

Published: 2022-08-29

Total Pages: 153

ISBN-13: 9004523553

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Fashion is an integral part of popular culture, closely intertwined with tales, magazines, photography, cinema, television, music and sports...up to the emergence of dedicated exhibitions and museums. Fashion is undergoing a major digital transformation: garments and apparels are presented and sold online, and fashion trends and styles are launched, discussed and negotiated mainly in the digital arena. While going well beyond national and linguistic borders, digital fashion communication requires further cultural sensitivity: otherwise, it might ignite inter-cultural misunderstandings and communication crises. This book presents the recent transformation of fashion from being a Cinderella to becoming a major cultural attractor and academic research subject, as well as the implications of its digital transformation. Through several cases, it documents intercultural communication crises and provides strategies to interpret and prevent them.

Book Synopsis Digital Fashion Communication by : Alice Noris

Download or read book Digital Fashion Communication written by Alice Noris and published by BRILL. This book was released on 2022-08-29 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fashion is an integral part of popular culture, closely intertwined with tales, magazines, photography, cinema, television, music and sports...up to the emergence of dedicated exhibitions and museums. Fashion is undergoing a major digital transformation: garments and apparels are presented and sold online, and fashion trends and styles are launched, discussed and negotiated mainly in the digital arena. While going well beyond national and linguistic borders, digital fashion communication requires further cultural sensitivity: otherwise, it might ignite inter-cultural misunderstandings and communication crises. This book presents the recent transformation of fashion from being a Cinderella to becoming a major cultural attractor and academic research subject, as well as the implications of its digital transformation. Through several cases, it documents intercultural communication crises and provides strategies to interpret and prevent them.

The Art of Digital Marketing for Fashion and Luxury Brands

Author: Wilson Ozuem

Publisher: Springer Nature

Published: 2021-07-17

Total Pages: 471

ISBN-13: 303070324X

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This book explores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated marketing environments in determining a consumer’s purchase and post-purchase trajectories. The fashion industry has evolved rapidly over the last few years with the diffusion of fast fashion and luxury democratization, not to mention the advent of ICT and the development of communication. Today, fashion companies face new challenges, such as how to manage brands and how to choose between marketplaces and digital marketspaces. While some companies focus on one channel selection, others embrace the omnichannel choice and look for a balance between the two environments. Whatever the strategy, it is essential to manage these touch-points in order to create interaction between consumers and brands, provide meaningful customer experiences, and to maximize customers’ engagement. An insightful read for scholars in marketing, fashion and retail, this book investigates the triangulation between branding, marketplace, and marketspace and its impact on the organization.

Book Synopsis The Art of Digital Marketing for Fashion and Luxury Brands by : Wilson Ozuem

Download or read book The Art of Digital Marketing for Fashion and Luxury Brands written by Wilson Ozuem and published by Springer Nature. This book was released on 2021-07-17 with total page 471 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated marketing environments in determining a consumer’s purchase and post-purchase trajectories. The fashion industry has evolved rapidly over the last few years with the diffusion of fast fashion and luxury democratization, not to mention the advent of ICT and the development of communication. Today, fashion companies face new challenges, such as how to manage brands and how to choose between marketplaces and digital marketspaces. While some companies focus on one channel selection, others embrace the omnichannel choice and look for a balance between the two environments. Whatever the strategy, it is essential to manage these touch-points in order to create interaction between consumers and brands, provide meaningful customer experiences, and to maximize customers’ engagement. An insightful read for scholars in marketing, fashion and retail, this book investigates the triangulation between branding, marketplace, and marketspace and its impact on the organization.

Digital Visions for Fashion and Textiles

Author: Sarah E Braddock Clarke

Publisher: Thames and Hudson

Published: 2012-11-13

Total Pages: 0

ISBN-13: 9780500516447

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The latest innovation in textiles design, paired with images that range from digital patterns to catwalk shots of the finished article The invention of the Jacquard loom in eighteenth-century France paved the way for computing and revolutionary change. From its punch-card origins, code has evolved to define and enable new methods in design, making, visualization, production and communication, achieving the previously unimaginable. Digital Visions for Fashion + Textiles: Made in Code considers how computing has reinvented image, material and structural processes, highlighting newly advancing 2D, 3D and interactive output. Pioneering shifts of practice have developed from hybrid technical and creative collaborations. Digital and analogue fusions are defining new contexts for the innovative fabrication of surfaces, products and environments. Twenty-two of the most forward-thinking practitioners, established and emerging, who have embraced developing digital technologies are profiled. Featured are household names, such as Hussein Chalayan, Prada and Issey Miyake, early pioneers (Vibeke Riisberg, Peter Struycken) and more independent, avant-garde individuals (Iris van Herpen, Casey Reas, Tom Gallant). Complete with a reference section and bibliographic information, this unique and richly illustrated book is the perfect resource and inspiration for designers, students, industry professionals, and anyone looking for an exploration of how computer technology has creatively permeated fashion, textiles and related digital sectors. A richly illustrated exploration of how computer technology has creatively permeated fashion, textiles and related digital sectors. Features profiles of 22 of the most forward-thinking creative practitioners at the vanguard of these developments. Includes essential list of key biographies and bibliography.

Book Synopsis Digital Visions for Fashion and Textiles by : Sarah E Braddock Clarke

Download or read book Digital Visions for Fashion and Textiles written by Sarah E Braddock Clarke and published by Thames and Hudson. This book was released on 2012-11-13 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The latest innovation in textiles design, paired with images that range from digital patterns to catwalk shots of the finished article The invention of the Jacquard loom in eighteenth-century France paved the way for computing and revolutionary change. From its punch-card origins, code has evolved to define and enable new methods in design, making, visualization, production and communication, achieving the previously unimaginable. Digital Visions for Fashion + Textiles: Made in Code considers how computing has reinvented image, material and structural processes, highlighting newly advancing 2D, 3D and interactive output. Pioneering shifts of practice have developed from hybrid technical and creative collaborations. Digital and analogue fusions are defining new contexts for the innovative fabrication of surfaces, products and environments. Twenty-two of the most forward-thinking practitioners, established and emerging, who have embraced developing digital technologies are profiled. Featured are household names, such as Hussein Chalayan, Prada and Issey Miyake, early pioneers (Vibeke Riisberg, Peter Struycken) and more independent, avant-garde individuals (Iris van Herpen, Casey Reas, Tom Gallant). Complete with a reference section and bibliographic information, this unique and richly illustrated book is the perfect resource and inspiration for designers, students, industry professionals, and anyone looking for an exploration of how computer technology has creatively permeated fashion, textiles and related digital sectors. A richly illustrated exploration of how computer technology has creatively permeated fashion, textiles and related digital sectors. Features profiles of 22 of the most forward-thinking creative practitioners at the vanguard of these developments. Includes essential list of key biographies and bibliography.

Essential Fashion Illustration: Digital

Author: Loreto Streeter

Publisher: Rockport Publishers

Published: 2011-01-19

Total Pages: 192

ISBN-13: 1610581040

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Essential Fashion Illustration: Digital is a complete, in-depth tutorial that guides readers step-by-step through the digital techniques typically employed in fashion design and illustration. Through dozens of practical exercises, readers improve their skills using tools such as graphics tablets, scanners, cameras, Adobe Photoshop and Adobe Illustrator, vectorizing, adding color, and applying textures, transparencies, collages, and patterns. Each of the exercises also includes definitions for the technical terms used as well as handy tips from leading fashion designers. EssentialDigital Fashion Illustration is an essential guide for amateurs or beginners who want to make a start in the world of fashion illustration and design, as well as for professionals already established in the sector who want to improve and polish their techniques.

Book Synopsis Essential Fashion Illustration: Digital by : Loreto Streeter

Download or read book Essential Fashion Illustration: Digital written by Loreto Streeter and published by Rockport Publishers. This book was released on 2011-01-19 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essential Fashion Illustration: Digital is a complete, in-depth tutorial that guides readers step-by-step through the digital techniques typically employed in fashion design and illustration. Through dozens of practical exercises, readers improve their skills using tools such as graphics tablets, scanners, cameras, Adobe Photoshop and Adobe Illustrator, vectorizing, adding color, and applying textures, transparencies, collages, and patterns. Each of the exercises also includes definitions for the technical terms used as well as handy tips from leading fashion designers. EssentialDigital Fashion Illustration is an essential guide for amateurs or beginners who want to make a start in the world of fashion illustration and design, as well as for professionals already established in the sector who want to improve and polish their techniques.