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Author: Salih Kuşluvan
Publisher: Detay Yayıncılık
Published:
Total Pages: 462
ISBN-13: 6052547332
DOWNLOAD EBOOKDownload or read book DIGITAL MARKETING FOR SMALL AND MEDIUM SIZED TOURISM AND HOSPITALITY ENTERPRISES written by Salih Kuşluvan and published by Detay Yayıncılık. This book was released on with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author: Ahmet Bulent Ozturk
Publisher: Goodfellow Publishers Ltd
Published: 2022-03-31
Total Pages: 240
ISBN-13: 1911635492
DOWNLOAD EBOOKDigital marketing and online social media platforms have become the cornerstones to the success of places and accommodation. This edited volume investigates the current status of digital marketing and social media utilization by both travellers and service providers and explores future digital marketing and social media research trends.
Download or read book Digital Marketing and Social Media Strategies for Tourism and Hospitality Organizations written by Ahmet Bulent Ozturk and published by Goodfellow Publishers Ltd. This book was released on 2022-03-31 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital marketing and online social media platforms have become the cornerstones to the success of places and accommodation. This edited volume investigates the current status of digital marketing and social media utilization by both travellers and service providers and explores future digital marketing and social media research trends.
Author: Roberta Minazzi
Publisher: Springer
Published: 2014-11-01
Total Pages: 178
ISBN-13: 3319051822
DOWNLOAD EBOOKThis book describes ongoing developments in social media within the tourism and hospitality sector, highlighting impacts on both the demand and the supply side. It offers a combination of theory and practice, with discussion of real-life business experiences. The book is divided into three parts, the first of which provides an overview of recent trends in social media and user-generated content, clarifies concepts that are often used in an overlapping way and examines the “digitization of word of mouth” via online networks. The second part analyzes the impacts that social media can have on traveler behavior for each step in the travel process and also on suppliers, highlighting opportunities, threats and strategies. In the third part of the book, future potential trends deriving from the mobile marketing technologies are explored and possible methods for social monitoring by means of key performance indicators are examined. It is considered how engaging customers and prospects by means of social media might increase customer loyalty, foster electronic word-of-mouth communication, and consequently have important effects on corporate sales and revenues. The discussion encompasses methods to measure company performance on each of the social media in order to understand the optimal mix that will support and improve business strategies.
Download or read book Social Media Marketing in Tourism and Hospitality written by Roberta Minazzi and published by Springer. This book was released on 2014-11-01 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book describes ongoing developments in social media within the tourism and hospitality sector, highlighting impacts on both the demand and the supply side. It offers a combination of theory and practice, with discussion of real-life business experiences. The book is divided into three parts, the first of which provides an overview of recent trends in social media and user-generated content, clarifies concepts that are often used in an overlapping way and examines the “digitization of word of mouth” via online networks. The second part analyzes the impacts that social media can have on traveler behavior for each step in the travel process and also on suppliers, highlighting opportunities, threats and strategies. In the third part of the book, future potential trends deriving from the mobile marketing technologies are explored and possible methods for social monitoring by means of key performance indicators are examined. It is considered how engaging customers and prospects by means of social media might increase customer loyalty, foster electronic word-of-mouth communication, and consequently have important effects on corporate sales and revenues. The discussion encompasses methods to measure company performance on each of the social media in order to understand the optimal mix that will support and improve business strategies.
Author: Jerry Work
Publisher:
Published: 2021-01-14
Total Pages: 260
ISBN-13:
DOWNLOAD EBOOKDigital marketing for hotels and other hospitality businesses can really be a lot of fun! Why? Because you get to become a hub of interesting information around your town. You get to become a place people talk about - a place people congregate around online.You get to be the mayor of your own little online neighborhood. You get to be a storyteller. You get to inform the world about what's going on in your town. You get to be a photographer and a movie maker. And as a result, your fans will love and adore you and shower you with money.If you do it right. Hospitality businesses have a built-in advantage when it comes to telling their story. If you are in a tourist destination, it's easier, but it works no matter where you are. You know why people should visit your town and your business. You know the people and the places. There is all kinds of stuff you know that visitors to your town don't.Competition will be stiff. But if you are willing to put in the work, you can destroy your competition by being THE digital property that people discover - that they know about and seek out.Internet marketing is not easy - especially in a competitive space like hospitality. But if you lack a sound strategy for promoting your property, you are at a great competitive disadvantage. This book outlines a multi-part digital marketing strategy that will absolutely drive traffic to your website, generate revenue, and put you ahead of your competition. The book gives you the step-by-step details so you can really dig in and begin implementing the strategies and tactics discussed.
Download or read book The Hospitality Digital Marketing Guide - 2021 Edition written by Jerry Work and published by . This book was released on 2021-01-14 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital marketing for hotels and other hospitality businesses can really be a lot of fun! Why? Because you get to become a hub of interesting information around your town. You get to become a place people talk about - a place people congregate around online.You get to be the mayor of your own little online neighborhood. You get to be a storyteller. You get to inform the world about what's going on in your town. You get to be a photographer and a movie maker. And as a result, your fans will love and adore you and shower you with money.If you do it right. Hospitality businesses have a built-in advantage when it comes to telling their story. If you are in a tourist destination, it's easier, but it works no matter where you are. You know why people should visit your town and your business. You know the people and the places. There is all kinds of stuff you know that visitors to your town don't.Competition will be stiff. But if you are willing to put in the work, you can destroy your competition by being THE digital property that people discover - that they know about and seek out.Internet marketing is not easy - especially in a competitive space like hospitality. But if you lack a sound strategy for promoting your property, you are at a great competitive disadvantage. This book outlines a multi-part digital marketing strategy that will absolutely drive traffic to your website, generate revenue, and put you ahead of your competition. The book gives you the step-by-step details so you can really dig in and begin implementing the strategies and tactics discussed.
Author: Santos, José Duarte
Publisher: IGI Global
Published: 2019-08-30
Total Pages: 267
ISBN-13: 1522597859
DOWNLOAD EBOOKThe growth of internet access and the entry of smartphones into everyday life has provided a revolutionary way for consumers to interact with businesses throughout the tourist industry. As a result, numerous companies are utilizing techniques and concepts designed to communicate directly with potential clientele all over the world. Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries provides innovative insights into how digital marketing can influence the consumer relationship at every stage of the tourism process and features emerging tools and techniques to establish better connections with consumers. The content within this publication examines topics such as branding strategies, social media, and influencer marketing for maximum content exposure. This information is designed for marketing managers, executives, event planners, tour developers, hotel managers, airline managers, program directors, advertisers, restaurateurs, students, business professionals, and researchers.
Download or read book Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries written by Santos, José Duarte and published by IGI Global. This book was released on 2019-08-30 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: The growth of internet access and the entry of smartphones into everyday life has provided a revolutionary way for consumers to interact with businesses throughout the tourist industry. As a result, numerous companies are utilizing techniques and concepts designed to communicate directly with potential clientele all over the world. Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries provides innovative insights into how digital marketing can influence the consumer relationship at every stage of the tourism process and features emerging tools and techniques to establish better connections with consumers. The content within this publication examines topics such as branding strategies, social media, and influencer marketing for maximum content exposure. This information is designed for marketing managers, executives, event planners, tour developers, hotel managers, airline managers, program directors, advertisers, restaurateurs, students, business professionals, and researchers.
Author: Richard George
Publisher: Springer Nature
Published: 2021-05-08
Total Pages: 509
ISBN-13: 3030641112
DOWNLOAD EBOOKThis textbook explores the fundamental principles of marketing applied to tourism and hospitality businesses, placing special emphasis on SMEs in the international tourism industry. It includes examples from a wide range of destinations, from emerging markets to high-income countries. Taking a comprehensive approach, the book covers the whole spectrum of tourism and hospitality marketing including destination marketing, marketing research, consumer behaviour, and digital and social media marketing. Practical in focus, it gives students the tools, techniques, and underlying theory required to design and implement successful tourism marketing plans. Chapters contain in-depth case studies, including companies like Marine Dynamics Shark Tours (South Africa), Reality Tours & Travel (Mumbai, India), and Makeover Tours (Turkey). Thematic case studies include ‘Halal Tourism in Southeast Asia’, and ‘Marketing and Branding Rwanda’. These illustrate key concepts and theory, with definitions, key summaries, and discussion questions providing further insights. This textbook is ideal for undergraduate and postgraduate students looking for a comprehensive text with a practical orientation.
Download or read book Marketing Tourism and Hospitality written by Richard George and published by Springer Nature. This book was released on 2021-05-08 with total page 509 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook explores the fundamental principles of marketing applied to tourism and hospitality businesses, placing special emphasis on SMEs in the international tourism industry. It includes examples from a wide range of destinations, from emerging markets to high-income countries. Taking a comprehensive approach, the book covers the whole spectrum of tourism and hospitality marketing including destination marketing, marketing research, consumer behaviour, and digital and social media marketing. Practical in focus, it gives students the tools, techniques, and underlying theory required to design and implement successful tourism marketing plans. Chapters contain in-depth case studies, including companies like Marine Dynamics Shark Tours (South Africa), Reality Tours & Travel (Mumbai, India), and Makeover Tours (Turkey). Thematic case studies include ‘Halal Tourism in Southeast Asia’, and ‘Marketing and Branding Rwanda’. These illustrate key concepts and theory, with definitions, key summaries, and discussion questions providing further insights. This textbook is ideal for undergraduate and postgraduate students looking for a comprehensive text with a practical orientation.
Author: Ian R. Clayton
Publisher: Tourism Online
Published: 2018-04-05
Total Pages: 116
ISBN-13: 9781980271253
DOWNLOAD EBOOKAs the digital revolution has dominated the modern business world, successful online marketing is made a necessity, not a luxury.If you're determined to embark on digital marketing for your hotel or tourism company, but you 're deterred by the complexity of the task, we have news! If you're set on giving your business THAT upward trend, with most efficient digital marketing strategies, this book is exactly what you need! Get Your Hands On A Rich Collection Of Marketing Wisdom!A pioneer in Digital Media and Technology, founder of Barbados.org, most popular Caribbean travel site for Barbados, best-selling author of Website and winner of the Atlantic Canada Award for Innovation in Technology, featuring in New York Times (NYT 2011 nytimes.com/2011/04/19/business/19hotels.html) & The Financial Post, on Canadian TV and countless media...... Ian R. Clayton, author of Marketing Hotels & Tourism Online needs no further recommendation! And he is sharing with all ambitious hotel & tourism business owners a wide range of life-changing tools, tips and techniques to expand your customer base through the smart use of the social and digital media.Get On The Map, Ensure High Ranking & Skyrocket Your Bookings!If you think it's time to save time and tons on money on poor or zero result marketing strategies, you're definitely in the right place!No more theories! Get the first-hand knowledge you need to embark on successful online marketing through tried, tested and proven marketing techniques, precious tools and sound promotion advice:- turbocharge your business digital potential with the high traffic it deserves- get highly ranked and easier to find - build a stellar reputation- get featured in the press- get in charge of the marketing game and ahead of the pack! Walk Your Path To Success With Confidence!Easy-to-follow and comprehensive, this book is a real gem for practical guidance with the last trends in digital marketing, which will help all hotel and tourism professionals feel inspired, supported and empowered to start their own success story!Order Yours NOW & Turn Over A New Leaf On Your Hotel Or Tourism Business! ### Authors Notes The Marketing Hotels and Tourism Online Series are three books, WEBSITE, DIGITAL MEDIA & TECHNOLOGY, that provide simple but powerful, practical and actionable advice and know-how for hotel and tourism professionals, owners and marketers. These books will get you inspired, focused and ready to take direct control of your online marketing, reputation management, and public relations. All Books include actual case studies, illustrations and examples from tourism. The strategies, tools and resources apply to any business and the book is especially reliant to small business owners, manager and industry professionals. Book 1 is for digital novices are requires little or no knowledge of the internet. It explains how to perfect your website for the digital age. Book 2 digital media is still at the introduction level but it introduces more advanced topics featuring what you need to do to drive traffic to your website and build your brand online. All at a easy to follow level. Book 3 is the most advanced level and build on book 1 and book 2. It looks at Artificial Intelligence and technology to Build your brand, market, engage, inspire and close business.
Download or read book Digital Media Marketing Hotels written by Ian R. Clayton and published by Tourism Online. This book was released on 2018-04-05 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the digital revolution has dominated the modern business world, successful online marketing is made a necessity, not a luxury.If you're determined to embark on digital marketing for your hotel or tourism company, but you 're deterred by the complexity of the task, we have news! If you're set on giving your business THAT upward trend, with most efficient digital marketing strategies, this book is exactly what you need! Get Your Hands On A Rich Collection Of Marketing Wisdom!A pioneer in Digital Media and Technology, founder of Barbados.org, most popular Caribbean travel site for Barbados, best-selling author of Website and winner of the Atlantic Canada Award for Innovation in Technology, featuring in New York Times (NYT 2011 nytimes.com/2011/04/19/business/19hotels.html) & The Financial Post, on Canadian TV and countless media...... Ian R. Clayton, author of Marketing Hotels & Tourism Online needs no further recommendation! And he is sharing with all ambitious hotel & tourism business owners a wide range of life-changing tools, tips and techniques to expand your customer base through the smart use of the social and digital media.Get On The Map, Ensure High Ranking & Skyrocket Your Bookings!If you think it's time to save time and tons on money on poor or zero result marketing strategies, you're definitely in the right place!No more theories! Get the first-hand knowledge you need to embark on successful online marketing through tried, tested and proven marketing techniques, precious tools and sound promotion advice:- turbocharge your business digital potential with the high traffic it deserves- get highly ranked and easier to find - build a stellar reputation- get featured in the press- get in charge of the marketing game and ahead of the pack! Walk Your Path To Success With Confidence!Easy-to-follow and comprehensive, this book is a real gem for practical guidance with the last trends in digital marketing, which will help all hotel and tourism professionals feel inspired, supported and empowered to start their own success story!Order Yours NOW & Turn Over A New Leaf On Your Hotel Or Tourism Business! ### Authors Notes The Marketing Hotels and Tourism Online Series are three books, WEBSITE, DIGITAL MEDIA & TECHNOLOGY, that provide simple but powerful, practical and actionable advice and know-how for hotel and tourism professionals, owners and marketers. These books will get you inspired, focused and ready to take direct control of your online marketing, reputation management, and public relations. All Books include actual case studies, illustrations and examples from tourism. The strategies, tools and resources apply to any business and the book is especially reliant to small business owners, manager and industry professionals. Book 1 is for digital novices are requires little or no knowledge of the internet. It explains how to perfect your website for the digital age. Book 2 digital media is still at the introduction level but it introduces more advanced topics featuring what you need to do to drive traffic to your website and build your brand online. All at a easy to follow level. Book 3 is the most advanced level and build on book 1 and book 2. It looks at Artificial Intelligence and technology to Build your brand, market, engage, inspire and close business.
Author: Khosrow-Pour, D.B.A., Mehdi
Publisher: IGI Global
Published: 2018-11-09
Total Pages: 818
ISBN-13: 152257767X
DOWNLOAD EBOOKAs businesses aim to compete internationally, they must be apprised of new methods and technologies to improve their digital marketing strategy in order to remain ahead of their competition. Trends in entrepreneurship that drive consumer engagement and business initiatives, such as social media marketing, yields customer retention and positive feedback. Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship provides information on emerging trends in business innovation, entrepreneurship, and marketing strategies. While highlighting challenges such as successful social media interactions and consumer engagement, this book explores valuable information within various business environments and industries such as e-commerce, small and medium enterprises, hospitality and tourism management, and customer relationship management. This book is an ideal source for students, marketers, social media marketers, business managers, public relations professionals, promotional coordinators, economists, hospitality industry professionals, entrepreneurs, and researchers looking for relevant information on new methods in digital marketing and entrepreneurship.
Download or read book Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship written by Khosrow-Pour, D.B.A., Mehdi and published by IGI Global. This book was released on 2018-11-09 with total page 818 pages. Available in PDF, EPUB and Kindle. Book excerpt: As businesses aim to compete internationally, they must be apprised of new methods and technologies to improve their digital marketing strategy in order to remain ahead of their competition. Trends in entrepreneurship that drive consumer engagement and business initiatives, such as social media marketing, yields customer retention and positive feedback. Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship provides information on emerging trends in business innovation, entrepreneurship, and marketing strategies. While highlighting challenges such as successful social media interactions and consumer engagement, this book explores valuable information within various business environments and industries such as e-commerce, small and medium enterprises, hospitality and tourism management, and customer relationship management. This book is an ideal source for students, marketers, social media marketers, business managers, public relations professionals, promotional coordinators, economists, hospitality industry professionals, entrepreneurs, and researchers looking for relevant information on new methods in digital marketing and entrepreneurship.
Author: El Archi, Youssef
Publisher: IGI Global
Published: 2024-06-03
Total Pages: 324
ISBN-13:
DOWNLOAD EBOOKIn the age of digital transformation, the tourism industry faces a pressing challenge: balancing the growing demand for travel with the imperative to protect the environment and preserve local cultures. The rise of digital platforms has revolutionized how people plan, book, and experience travel, but it has also intensified concerns about overtourism, cultural commodification, and environmental degradation. Without thoughtful intervention, these trends threaten to undermine the destinations travelers seek to explore. Promoting Responsible Tourism With Digital Platforms offers a comprehensive solution by exploring how digital platforms can be leveraged to promote responsible travel practices. By examining case studies, theoretical frameworks, and the latest technological advancements, the book provides actionable insights for policymakers, industry professionals, and travelers alike. It serves as a roadmap for integrating responsible tourism principles into the digital landscape, ensuring that tourism remains sustainable and beneficial for all stakeholders.
Download or read book Promoting Responsible Tourism With Digital Platforms written by El Archi, Youssef and published by IGI Global. This book was released on 2024-06-03 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the age of digital transformation, the tourism industry faces a pressing challenge: balancing the growing demand for travel with the imperative to protect the environment and preserve local cultures. The rise of digital platforms has revolutionized how people plan, book, and experience travel, but it has also intensified concerns about overtourism, cultural commodification, and environmental degradation. Without thoughtful intervention, these trends threaten to undermine the destinations travelers seek to explore. Promoting Responsible Tourism With Digital Platforms offers a comprehensive solution by exploring how digital platforms can be leveraged to promote responsible travel practices. By examining case studies, theoretical frameworks, and the latest technological advancements, the book provides actionable insights for policymakers, industry professionals, and travelers alike. It serves as a roadmap for integrating responsible tourism principles into the digital landscape, ensuring that tourism remains sustainable and beneficial for all stakeholders.
Author: Gustavo, Nuno
Publisher: IGI Global
Published: 2022-02-19
Total Pages: 379
ISBN-13: 1799883086
DOWNLOAD EBOOKAs hyper-personalization has yet to be perfected, developing hyper-personalized strategies presents a critical challenge; due to this, optimizing hyper-personalization and designing new processes and business models takes center stage in tourism and hospitality to reach new levels of customer service and experience through the introduction and development of new solutions supported in the internet of things, software interfaces, artificial intelligence solutions, back-end and front-end management tools, and other emergent business intelligence strategies. Optimizing Digital Solutions for Hyper-Personalization in Tourism and Hospitality serves as an essential reference source that emphasizes the importance of hyper-personalization models, processes, strategies, and issues within tourism and hospitality fields with a particular focus on digital IT solutions. More than a simple starting point for a critical reflection on the state of the art of this sector, this book aims to contribute in an objective way to leveraging digital solutions to optimize the concept of hyper-personalization in the tourist experience. The content of this book covers research topics that include digital tourism and hospitality, consumer behavior, customer journey, and smart technologies and is ideal for professionals, executives, hotel managers, event coordinators, restaurateurs, travel agents, tour directors, policymakers, government officials, industry professionals, researchers, students, and academicians in the fields of tourism and hospitality management, marketing, and communications.
Download or read book Optimizing Digital Solutions for Hyper-Personalization in Tourism and Hospitality written by Gustavo, Nuno and published by IGI Global. This book was released on 2022-02-19 with total page 379 pages. Available in PDF, EPUB and Kindle. Book excerpt: As hyper-personalization has yet to be perfected, developing hyper-personalized strategies presents a critical challenge; due to this, optimizing hyper-personalization and designing new processes and business models takes center stage in tourism and hospitality to reach new levels of customer service and experience through the introduction and development of new solutions supported in the internet of things, software interfaces, artificial intelligence solutions, back-end and front-end management tools, and other emergent business intelligence strategies. Optimizing Digital Solutions for Hyper-Personalization in Tourism and Hospitality serves as an essential reference source that emphasizes the importance of hyper-personalization models, processes, strategies, and issues within tourism and hospitality fields with a particular focus on digital IT solutions. More than a simple starting point for a critical reflection on the state of the art of this sector, this book aims to contribute in an objective way to leveraging digital solutions to optimize the concept of hyper-personalization in the tourist experience. The content of this book covers research topics that include digital tourism and hospitality, consumer behavior, customer journey, and smart technologies and is ideal for professionals, executives, hotel managers, event coordinators, restaurateurs, travel agents, tour directors, policymakers, government officials, industry professionals, researchers, students, and academicians in the fields of tourism and hospitality management, marketing, and communications.
