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Digital Marketing Kickstart" by Peter Huntar is a dynamic and comprehensive guide that propels readers into the world of digital marketing with energy and expertise. In this illuminating book, Huntar draws upon his extensive experience in the field to offer a blueprint for success in the ever-evolving digital landscape. With a keen understanding of the challenges faced by both beginners and seasoned professionals, Huntar breaks down the complexities of digital marketing into accessible, actionable steps. He explores the fundamentals of SEO, content marketing, social media, and paid advertising, providing invaluable insights and practical strategies to maximize online visibility and engagement. What sets "Digital Marketing Kickstart" apart is its emphasis on adaptability and innovation. Huntar emphasizes the importance of staying ahead of trends and leveraging emerging technologies to stay competitive. His approach encourages readers to not just follow best practices, but to become pioneers in their respective niches. Whether you're a small business owner looking to boost your online presence or a marketing professional aiming to sharpen your skills, "Digital Marketing Kickstart" is an indispensable resource that empowers you to navigate the digital marketing landscape with confidence. Peter Huntar's expertise shines through every page, making this book a must-read for anyone striving to excel in the digital age.
Book Synopsis Digital Marketing Kickstart by : Peter Huntar
Download or read book Digital Marketing Kickstart written by Peter Huntar and published by WD Publisher. This book was released on 2023-10-02 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Marketing Kickstart" by Peter Huntar is a dynamic and comprehensive guide that propels readers into the world of digital marketing with energy and expertise. In this illuminating book, Huntar draws upon his extensive experience in the field to offer a blueprint for success in the ever-evolving digital landscape. With a keen understanding of the challenges faced by both beginners and seasoned professionals, Huntar breaks down the complexities of digital marketing into accessible, actionable steps. He explores the fundamentals of SEO, content marketing, social media, and paid advertising, providing invaluable insights and practical strategies to maximize online visibility and engagement. What sets "Digital Marketing Kickstart" apart is its emphasis on adaptability and innovation. Huntar emphasizes the importance of staying ahead of trends and leveraging emerging technologies to stay competitive. His approach encourages readers to not just follow best practices, but to become pioneers in their respective niches. Whether you're a small business owner looking to boost your online presence or a marketing professional aiming to sharpen your skills, "Digital Marketing Kickstart" is an indispensable resource that empowers you to navigate the digital marketing landscape with confidence. Peter Huntar's expertise shines through every page, making this book a must-read for anyone striving to excel in the digital age.
No matter what brought you on the path of starting an SEO business, it boils down to this question: Are you willing to give it your 100%? The last thing you want to happen is to start an SEO business and end up with a half-baked venture and a string of unhappy clients. You'll be never worried about it once reading this book. Figure out a six-figure digital marketing agency and learn how to become your boss. Everything you need to know about digital marketing agencies: - 7 digital marketing activities businesses from all over the world are happy to pay for; - A simple trick to build a great portfolio for attracting potential clients; - How to kickstart your agency for beginners and 13 simple steps for a legit agency owner; - How to rank on google for the most relevant keywords; - How to find new clients for your agency; - 21 battle-tested methods to take an agency from a couple of clients to 6-7 figures a year; - How to create captivating with potential clients; - ...and much, much more.
Book Synopsis Digital Marketing Agency Building by : Rudy Jagger
Download or read book Digital Marketing Agency Building written by Rudy Jagger and published by . This book was released on 2021-08-15 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: No matter what brought you on the path of starting an SEO business, it boils down to this question: Are you willing to give it your 100%? The last thing you want to happen is to start an SEO business and end up with a half-baked venture and a string of unhappy clients. You'll be never worried about it once reading this book. Figure out a six-figure digital marketing agency and learn how to become your boss. Everything you need to know about digital marketing agencies: - 7 digital marketing activities businesses from all over the world are happy to pay for; - A simple trick to build a great portfolio for attracting potential clients; - How to kickstart your agency for beginners and 13 simple steps for a legit agency owner; - How to rank on google for the most relevant keywords; - How to find new clients for your agency; - 21 battle-tested methods to take an agency from a couple of clients to 6-7 figures a year; - How to create captivating with potential clients; - ...and much, much more.
Book Synopsis Kickstart--A Guide to Mastering Marketing in Tоdау'ѕ Digital World by : Gary Vaynerchuk
Download or read book Kickstart--A Guide to Mastering Marketing in Tоdау'ѕ Digital World written by Gary Vaynerchuk and published by . This book was released on 2019 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
This current and in-depth book will give you the skills you need to bring your website to the top of Google. This book provides a complete, easy-to-understand guide to SEO. Packed with tips, tricks, tools, and strategies - your website will be unstoppable. Inside you'll learn how to: - Target profitable keywords with thousands of monthly searches, but little competition - Optimize your website for Google - Get high-quality links to your content such as from university websites and news websites - Get clicked on in search results, even if below your competitors - Prosper during Google algorithm updates such as Google Panda and Penguin. All strategies in this book incorporate white hat SEO, meaning they won't get penalized in future updates - Get a handle of the technicalities your site needs to be crawled and indexed with ease - Create stunning titles, content, and imagery that will bring tons of backlinks and social media shares - And more
Book Synopsis Digital Marketing Guide by : Dean Manlangit
Download or read book Digital Marketing Guide written by Dean Manlangit and published by Independently Published. This book was released on 2021-08-22 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: This current and in-depth book will give you the skills you need to bring your website to the top of Google. This book provides a complete, easy-to-understand guide to SEO. Packed with tips, tricks, tools, and strategies - your website will be unstoppable. Inside you'll learn how to: - Target profitable keywords with thousands of monthly searches, but little competition - Optimize your website for Google - Get high-quality links to your content such as from university websites and news websites - Get clicked on in search results, even if below your competitors - Prosper during Google algorithm updates such as Google Panda and Penguin. All strategies in this book incorporate white hat SEO, meaning they won't get penalized in future updates - Get a handle of the technicalities your site needs to be crawled and indexed with ease - Create stunning titles, content, and imagery that will bring tons of backlinks and social media shares - And more
This eBook is designed to help you to kickstart your eCommerce dream by providing some easy to follow tips and tricks to get your product online and to begin selling. It is a personal recount from the Founder of Solibar - Solid Haircare, who shares her insights in growing her solid shampoo business.
Book Synopsis How to kickstart your e-Commerce dream. by : Em Mango
Download or read book How to kickstart your e-Commerce dream. written by Em Mango and published by Em Mango. This book was released on 2020-06-30 with total page 31 pages. Available in PDF, EPUB and Kindle. Book excerpt: This eBook is designed to help you to kickstart your eCommerce dream by providing some easy to follow tips and tricks to get your product online and to begin selling. It is a personal recount from the Founder of Solibar - Solid Haircare, who shares her insights in growing her solid shampoo business.
Kickstart Your First Product: Your Essential Guide to Launching Success in the World of Entrepreneurship. Dive into the exhilarating journey of product creation with this comprehensive guide, packed with expert insights, practical advice, and actionable strategies. From ideation to innovation, financing to customer support, this book equips you with the tools and knowledge needed to turn your entrepreneurial dreams into reality. Whether you're a novice or seasoned entrepreneur, 'Kickstart Your First Product' is your go-to resource for navigating the challenges and triumphs of bringing your vision to life in the competitive marketplace.
Book Synopsis Kickstart Your First Product by : Nate Everett
Download or read book Kickstart Your First Product written by Nate Everett and published by Street Smart Publishing. This book was released on 2024-04-12 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: Kickstart Your First Product: Your Essential Guide to Launching Success in the World of Entrepreneurship. Dive into the exhilarating journey of product creation with this comprehensive guide, packed with expert insights, practical advice, and actionable strategies. From ideation to innovation, financing to customer support, this book equips you with the tools and knowledge needed to turn your entrepreneurial dreams into reality. Whether you're a novice or seasoned entrepreneur, 'Kickstart Your First Product' is your go-to resource for navigating the challenges and triumphs of bringing your vision to life in the competitive marketplace.
If you're looking for a step-by-step launch framework for your upcoming Kickstarter or Indiegogo campaign, this is the handbook for you! I'll teach you how to use crowdfunding to raise money online and bring your project to life. You see, we're at the beginning of a movement as transformative as the industrial revolution. Never before in history have authors, musicians, artists, and film producers been able to connect with massive online audiences and get funding for their creative work. The outdated media gatekeepers are quickly disappearing. You can now get funding directly from your fans and distribute your content online. If you're a creative type, this is the BEST time to be alive. But, it doesn't stop there. This major change has also given rise to six and seven-figure online businesses. As a fellow entrepreneur, I know that one of the most common excuses for not quitting your job and launching that startup company is because you don't have the money. Now, in a few short weeks, you can have all of the capital you need to launch and grow a thriving ecommerce business. It's no longer a crazy idea to pursue your passion. In fact, more and more millennials are doing just that. I should know, I'm one of them! When I first started blogging about Kickstarter in 2012, I had no idea that crowdfunding would become a multi-billion-dollar industry. I was just a Junior in college, writing a mini-thesis on how different variables affected fundraising success on Kickstarter (for you nerds out there, it was a logistic regression). Flash forward several years, and I'm now one of the top experts in the crowdfunding industry. I started the blog, CrowdCrux, which did over one million views in 2015. I set up a forum called KickstarterForum, which has attracted over six thousand members. I even launched a popular podcast called Crowdfunding Demystified, which has racked up more than 100 positive reviews in iTunes. Finally, I also put out training videos on YouTube and I am proud to say that the channel is experiencing rapid growth. That all sounds impressive, but actually, when I first stumbled on the website, Kickstarter, I didn't have a clue how it worked. It seemed super confusing and I had SO MANY questions. Since 2012, I've come to master the platform and discover the ins and outs of how crowdfunding really works. I've published many of my findings online and I've been being linked to by sites like CNN, The New York Times, The Huffington Post, and even The Wall Street Journal. In this guide, I'm going to share with you the step-by-step launch strategy for absolutely crushing it on Kickstarter. In no time at all, you'll be raising money for your startup or creative project. I'll make it super easy to copy and implement these tactics and strategies. I'll also share some Jedi Mind Tricks that most marketers don't know about. Before you know it, you'll be a crowdfunding expert! Now, I bet you're thinking... "boy this all sounds like a lot of work. Do I really have to learn all of this? I just want to get funding for my project." Truth be told, it is A LOT to master, which is why having the right teacher can make all of the difference. I'll make sure that you master this material as quickly as possible, so that you can stop fundraising and get back to doing what you love! Either way, whether you decide to run your own Kickstarter campaign, or outsource certain aspects, it pays to know what you're doing. I want to help you smash your Kickstarter goal and then I hope you come on my podcast as a crowdfunding success story. It's time to get serious about making that business you've been dreaming about a reality. It's finally time to get paid for your creative work. Let's get started!
Book Synopsis Kickstarter Launch Formula by : Salvador Briggman
Download or read book Kickstarter Launch Formula written by Salvador Briggman and published by Createspace Independent Publishing Platform. This book was released on 2017-01-13 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you're looking for a step-by-step launch framework for your upcoming Kickstarter or Indiegogo campaign, this is the handbook for you! I'll teach you how to use crowdfunding to raise money online and bring your project to life. You see, we're at the beginning of a movement as transformative as the industrial revolution. Never before in history have authors, musicians, artists, and film producers been able to connect with massive online audiences and get funding for their creative work. The outdated media gatekeepers are quickly disappearing. You can now get funding directly from your fans and distribute your content online. If you're a creative type, this is the BEST time to be alive. But, it doesn't stop there. This major change has also given rise to six and seven-figure online businesses. As a fellow entrepreneur, I know that one of the most common excuses for not quitting your job and launching that startup company is because you don't have the money. Now, in a few short weeks, you can have all of the capital you need to launch and grow a thriving ecommerce business. It's no longer a crazy idea to pursue your passion. In fact, more and more millennials are doing just that. I should know, I'm one of them! When I first started blogging about Kickstarter in 2012, I had no idea that crowdfunding would become a multi-billion-dollar industry. I was just a Junior in college, writing a mini-thesis on how different variables affected fundraising success on Kickstarter (for you nerds out there, it was a logistic regression). Flash forward several years, and I'm now one of the top experts in the crowdfunding industry. I started the blog, CrowdCrux, which did over one million views in 2015. I set up a forum called KickstarterForum, which has attracted over six thousand members. I even launched a popular podcast called Crowdfunding Demystified, which has racked up more than 100 positive reviews in iTunes. Finally, I also put out training videos on YouTube and I am proud to say that the channel is experiencing rapid growth. That all sounds impressive, but actually, when I first stumbled on the website, Kickstarter, I didn't have a clue how it worked. It seemed super confusing and I had SO MANY questions. Since 2012, I've come to master the platform and discover the ins and outs of how crowdfunding really works. I've published many of my findings online and I've been being linked to by sites like CNN, The New York Times, The Huffington Post, and even The Wall Street Journal. In this guide, I'm going to share with you the step-by-step launch strategy for absolutely crushing it on Kickstarter. In no time at all, you'll be raising money for your startup or creative project. I'll make it super easy to copy and implement these tactics and strategies. I'll also share some Jedi Mind Tricks that most marketers don't know about. Before you know it, you'll be a crowdfunding expert! Now, I bet you're thinking... "boy this all sounds like a lot of work. Do I really have to learn all of this? I just want to get funding for my project." Truth be told, it is A LOT to master, which is why having the right teacher can make all of the difference. I'll make sure that you master this material as quickly as possible, so that you can stop fundraising and get back to doing what you love! Either way, whether you decide to run your own Kickstarter campaign, or outsource certain aspects, it pays to know what you're doing. I want to help you smash your Kickstarter goal and then I hope you come on my podcast as a crowdfunding success story. It's time to get serious about making that business you've been dreaming about a reality. It's finally time to get paid for your creative work. Let's get started!
Discover the book that has been dubbed "Possibly The Best Guide On The Internet For Digital Marketing". Get all of the information you need to become a digital marketer and market your business online successfully! Find out how to setup a solid foundation for your business or idea. Learn the highly coveted information you need to succeed online. Discover how to cost effectively generate leads & differentiate your business from the competition by utilizing Digital Marketing. Anyone can achieve success online & The Complete Digital Marketing Blueprint was created to get you there! This digital marketing book will transform the way you view digital marketing & the internet forever, GUARANTEED. Digital Marketing is explained in simple, easy to understand terms. Technical jargon is broken down & the process of Digital Marketing is expanded on from the ground up. Included, as a bonus is a complete guide on how to plan & build your website, from scratch! This ground-breaking digital marketing book is constantly updated with new material & content, all available for a low one-time cost. After finishing The Complete Digital Marketing Blueprint, you will have learned everything you need to be successful online! Discover: 1. How To Develop Your Brand’s Purpose To Strategically Achieve Your Goals 2. How To Find The Perfect Domain For Your Website 3. How To Use WordPress – Create A Website With Our WordPress Tutorial 4. How To Get A Free SSL Certificate Two Easy Ways To Get A Green Bar SSL 5. Getting Started With Keyword Research 6. How To Optimize Landing Pages 7. What Is Search Engine Optimization? 8. Outreach Link Building Opportunities 9. Getting Started With Content Marketing – Content Marketing 101 10. Getting Started With Google Analytics – Understanding And Using Google Analytics 11. Getting Started With Facebook Analytics – Understanding And Using Facebook Analytics 12. How To Create An Effective Email Marketing Campaign 13. Getting Started With Mailchimp – Understanding and Using Mailchimp Email Marketing Automation 14. How To Set Up An Affiliate Program To Utilize Affiliate Marketing 15. How To Maximize Your Social Media Marketing Success 16. 7 Steps to Crafting a Social Media Strategy 17. Getting Started With Facebook Marketing – Understanding and Using Facebook For Marketing 18. Getting Started With YouTube Marketing – Understanding And Using YouTube For Marketing 19. Getting Started With Twitter Marketing – Understanding And Using Twitter For Marketing 20. Getting Started With Pinterest Marketing – Understanding And Using Pinterest For Marketing 21. Getting Started With Quora Marketing – Understanding And Using Quora For Marketing 22. Emotive Advertisements – How To Use Emotional Triggers In Advertising 23. Facebook Ads Tutorial – Complete Facebook Advertising Guide 24. What Makes A Successful Search Engine Marketing Campaign 25. How To Set Up Your Google Ads Remarketing Tag 26. How To Create Custom Conversions in Google Ads 27. How To Setup Custom Conversion Audiences In Adwords 28. How To Setup A Google Ads Search Campaign 29. How To Setup A Google Ads Display Campaign 30. How To Sync Your Google Adwords Campaigns With Bing Ads 31. How I Sell Marketing Funnels And Communication Automations In Facebook Messenger 32. & So much more! On top of that, once you have learned this unique skillset, you can get started earning an income online right away! Start building your own digital empire by following The Complete Digital Marketing Blueprint! Use the skills you learn to get paid & help others do the same, there is no better feeling! Order now & discover how to work smarter & harder than the other guys! Plus get free updates for life! It has never been this easy to get started with digital marketing and earning an income online, until now.
Book Synopsis The Complete Digital Marketing Blueprint - A Comprehensive Crash Course Covering: Branding, SEO, Social Media Marketing, Facebook Ads, Google Ads, Web Design, Analytics, Affiliate Marketing, & More! by : Dan Kerns
Download or read book The Complete Digital Marketing Blueprint - A Comprehensive Crash Course Covering: Branding, SEO, Social Media Marketing, Facebook Ads, Google Ads, Web Design, Analytics, Affiliate Marketing, & More! written by Dan Kerns and published by Independently Published. This book was released on 2020-04-16 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the book that has been dubbed "Possibly The Best Guide On The Internet For Digital Marketing". Get all of the information you need to become a digital marketer and market your business online successfully! Find out how to setup a solid foundation for your business or idea. Learn the highly coveted information you need to succeed online. Discover how to cost effectively generate leads & differentiate your business from the competition by utilizing Digital Marketing. Anyone can achieve success online & The Complete Digital Marketing Blueprint was created to get you there! This digital marketing book will transform the way you view digital marketing & the internet forever, GUARANTEED. Digital Marketing is explained in simple, easy to understand terms. Technical jargon is broken down & the process of Digital Marketing is expanded on from the ground up. Included, as a bonus is a complete guide on how to plan & build your website, from scratch! This ground-breaking digital marketing book is constantly updated with new material & content, all available for a low one-time cost. After finishing The Complete Digital Marketing Blueprint, you will have learned everything you need to be successful online! Discover: 1. How To Develop Your Brand’s Purpose To Strategically Achieve Your Goals 2. How To Find The Perfect Domain For Your Website 3. How To Use WordPress – Create A Website With Our WordPress Tutorial 4. How To Get A Free SSL Certificate Two Easy Ways To Get A Green Bar SSL 5. Getting Started With Keyword Research 6. How To Optimize Landing Pages 7. What Is Search Engine Optimization? 8. Outreach Link Building Opportunities 9. Getting Started With Content Marketing – Content Marketing 101 10. Getting Started With Google Analytics – Understanding And Using Google Analytics 11. Getting Started With Facebook Analytics – Understanding And Using Facebook Analytics 12. How To Create An Effective Email Marketing Campaign 13. Getting Started With Mailchimp – Understanding and Using Mailchimp Email Marketing Automation 14. How To Set Up An Affiliate Program To Utilize Affiliate Marketing 15. How To Maximize Your Social Media Marketing Success 16. 7 Steps to Crafting a Social Media Strategy 17. Getting Started With Facebook Marketing – Understanding and Using Facebook For Marketing 18. Getting Started With YouTube Marketing – Understanding And Using YouTube For Marketing 19. Getting Started With Twitter Marketing – Understanding And Using Twitter For Marketing 20. Getting Started With Pinterest Marketing – Understanding And Using Pinterest For Marketing 21. Getting Started With Quora Marketing – Understanding And Using Quora For Marketing 22. Emotive Advertisements – How To Use Emotional Triggers In Advertising 23. Facebook Ads Tutorial – Complete Facebook Advertising Guide 24. What Makes A Successful Search Engine Marketing Campaign 25. How To Set Up Your Google Ads Remarketing Tag 26. How To Create Custom Conversions in Google Ads 27. How To Setup Custom Conversion Audiences In Adwords 28. How To Setup A Google Ads Search Campaign 29. How To Setup A Google Ads Display Campaign 30. How To Sync Your Google Adwords Campaigns With Bing Ads 31. How I Sell Marketing Funnels And Communication Automations In Facebook Messenger 32. & So much more! On top of that, once you have learned this unique skillset, you can get started earning an income online right away! Start building your own digital empire by following The Complete Digital Marketing Blueprint! Use the skills you learn to get paid & help others do the same, there is no better feeling! Order now & discover how to work smarter & harder than the other guys! Plus get free updates for life! It has never been this easy to get started with digital marketing and earning an income online, until now.
Make a Fortune in Affiliate Marketing! Affiliate marketing is a great way to generate a reliable source of revenue! Being in the affiliate marketing business is not that hard now with the Internet at your disposable. It is much easier now compared to the days when people have to make use of the telephones and other mediums of information just to get the latest updates on the way their program is coming along. So with technology at hand, and assuming that the affiliate is working from home, a day in his or her life would sound something like this… Upon waking up and after having breakfast, the computer is turned on to check out new developments in the network. As far as the marketer is concerned there might be new things to update and statistics to keep track on. It is important to understand that Affiliate Marketing Kickstart is much more than just a book of basics. It also focuses on specific tried and proven methods from professional affiliate marketers, who have been there, done that, and are now reaping in their own cash from affiliate marketing. This book will walk you through all the crucial steps and cover all that you need to grasp for success. Begin treading the road to your own affiliate marketing empire today and start generating that income you need for a secure future! Affiliate Marketing Kickstart will provide you with the following information to help you successfully launch your own affiliate marketing business: The basics of affiliate marketing Three crucial things all online affiliate marketers need to survive How to become a super affiliate in niche markets Selecting the best affiliate programs and avoiding the bad ones Pay per click (PPC) in affiliate marketing and its advantages Using product reviews to increase your sales The top three tips on how to boost your affiliate revenue overnight Avoiding critical affiliate marketing mistakes Recommended resources and bonuses
Book Synopsis Affiliate Marketing Kickstart by : RD king
Download or read book Affiliate Marketing Kickstart written by RD king and published by 大賢者外語. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Make a Fortune in Affiliate Marketing! Affiliate marketing is a great way to generate a reliable source of revenue! Being in the affiliate marketing business is not that hard now with the Internet at your disposable. It is much easier now compared to the days when people have to make use of the telephones and other mediums of information just to get the latest updates on the way their program is coming along. So with technology at hand, and assuming that the affiliate is working from home, a day in his or her life would sound something like this… Upon waking up and after having breakfast, the computer is turned on to check out new developments in the network. As far as the marketer is concerned there might be new things to update and statistics to keep track on. It is important to understand that Affiliate Marketing Kickstart is much more than just a book of basics. It also focuses on specific tried and proven methods from professional affiliate marketers, who have been there, done that, and are now reaping in their own cash from affiliate marketing. This book will walk you through all the crucial steps and cover all that you need to grasp for success. Begin treading the road to your own affiliate marketing empire today and start generating that income you need for a secure future! Affiliate Marketing Kickstart will provide you with the following information to help you successfully launch your own affiliate marketing business: The basics of affiliate marketing Three crucial things all online affiliate marketers need to survive How to become a super affiliate in niche markets Selecting the best affiliate programs and avoiding the bad ones Pay per click (PPC) in affiliate marketing and its advantages Using product reviews to increase your sales The top three tips on how to boost your affiliate revenue overnight Avoiding critical affiliate marketing mistakes Recommended resources and bonuses
The premier guide to digital marketing that works, and a solid framework for success The Art of Digital Marketing is the comprehensive guide to cracking the digital marketing 'code,' and reaching, engaging, and serving the empowered consumer. Based on the industry's leading certification from the Digital Marketing Institute (DMI), this book presents an innovative methodology for successful digital marketing: start with the customer and work backwards. A campaign is only effective as it is reflective of the consumer's wants, needs, preferences, and inclinations; the DMI framework provides structured, implementable, iterative direction for getting it right every time. The heart of the framework is a three-step process called the 3i Principles: Initiate, Iterate, and Integrate. This simple idea translates into higher engagement, real customer interaction, and multichannel campaigns that extend even into traditional marketing channels. The evolution of digital marketing isn't really about the brands; it's about consumers exercising more control over their choices. This book demonstrates how using this single realization as a starting point helps you build and implement more effective campaigns. Get inside the customer's head with deep consumer research Constantly improve your campaigns based on feedback and interactions Integrate digital activities across channels, including traditional marketing Build campaigns based on customer choice and control Digital marketing turns traditional marketing models on their heads. Instead of telling the customer what to think, you find out what they already think and go from there. Instead of front-loading resources, you continually adjust your approach based on real interactions with real customers every day. Digital marketing operates within its own paradigm, and The Art of Digital Marketing opens the door for your next campaign.
Book Synopsis The Art of Digital Marketing by : Ian Dodson
Download or read book The Art of Digital Marketing written by Ian Dodson and published by John Wiley & Sons. This book was released on 2016-04-18 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: The premier guide to digital marketing that works, and a solid framework for success The Art of Digital Marketing is the comprehensive guide to cracking the digital marketing 'code,' and reaching, engaging, and serving the empowered consumer. Based on the industry's leading certification from the Digital Marketing Institute (DMI), this book presents an innovative methodology for successful digital marketing: start with the customer and work backwards. A campaign is only effective as it is reflective of the consumer's wants, needs, preferences, and inclinations; the DMI framework provides structured, implementable, iterative direction for getting it right every time. The heart of the framework is a three-step process called the 3i Principles: Initiate, Iterate, and Integrate. This simple idea translates into higher engagement, real customer interaction, and multichannel campaigns that extend even into traditional marketing channels. The evolution of digital marketing isn't really about the brands; it's about consumers exercising more control over their choices. This book demonstrates how using this single realization as a starting point helps you build and implement more effective campaigns. Get inside the customer's head with deep consumer research Constantly improve your campaigns based on feedback and interactions Integrate digital activities across channels, including traditional marketing Build campaigns based on customer choice and control Digital marketing turns traditional marketing models on their heads. Instead of telling the customer what to think, you find out what they already think and go from there. Instead of front-loading resources, you continually adjust your approach based on real interactions with real customers every day. Digital marketing operates within its own paradigm, and The Art of Digital Marketing opens the door for your next campaign.
