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The World Wide Web has huge potential to accelerate the growth of agribusiness sector of a nation, even more so when it comes to the economic performance of agricultural marketing systems. With the advent of the e-businesses and e-commercial transactions, the number of internet users who rely on internet for their buying and selling transactions has gone up considerably paving way for technological progress in agribusiness sector around the world. This book explores various e-business models and web strategies that enable small agribusinesses make a smooth transition from their traditional business models to modern day e-agribusiness models.
Book Synopsis E-Business Models and Web Strategies for Agribusiness by : Roby Jose Ciju
Download or read book E-Business Models and Web Strategies for Agribusiness written by Roby Jose Ciju and published by AGRIHORTICO. This book was released on 2019-05-22 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt: The World Wide Web has huge potential to accelerate the growth of agribusiness sector of a nation, even more so when it comes to the economic performance of agricultural marketing systems. With the advent of the e-businesses and e-commercial transactions, the number of internet users who rely on internet for their buying and selling transactions has gone up considerably paving way for technological progress in agribusiness sector around the world. This book explores various e-business models and web strategies that enable small agribusinesses make a smooth transition from their traditional business models to modern day e-agribusiness models.
Agribusiness Guide Series Welcome to the world of modern agriculture, where innovation and sustainability come together to drive the agribusiness of the future. In this series of books, we will delve into crucial and fascinating themes that shape the contemporary agricultural landscape, covering everything from the latest technologies to essential strategies for precision and sustainable agriculture. The ebook "Digital Marketing Strategies for Agribusiness" offers a practical and theoretical approach to applying digital marketing concepts in the agricultural sector. From using AI and automation to online promotion and sales strategies, readers will learn how to make the most of digital opportunities to grow their business. Divided into 20 chapters, this ebook covers everything from research and development to financial management, offering a complete guide to driving success in agribusiness.
Book Synopsis Digital Marketing Strategies for Agribusiness by : Digital World
Download or read book Digital Marketing Strategies for Agribusiness written by Digital World and published by Digital World. This book was released on 2024-04-03 with total page 77 pages. Available in PDF, EPUB and Kindle. Book excerpt: Agribusiness Guide Series Welcome to the world of modern agriculture, where innovation and sustainability come together to drive the agribusiness of the future. In this series of books, we will delve into crucial and fascinating themes that shape the contemporary agricultural landscape, covering everything from the latest technologies to essential strategies for precision and sustainable agriculture. The ebook "Digital Marketing Strategies for Agribusiness" offers a practical and theoretical approach to applying digital marketing concepts in the agricultural sector. From using AI and automation to online promotion and sales strategies, readers will learn how to make the most of digital opportunities to grow their business. Divided into 20 chapters, this ebook covers everything from research and development to financial management, offering a complete guide to driving success in agribusiness.
A step-by-step guide for choosing the best marketing tactics for your farm How much marketing do you need to run a successful farm? How much time and money will it take? Do you really need a website or Facebook page? How can you get your farm to stand out? How do you know if your marketing is working? Successful farmers can describe the ideal customers for their farm, attract their attention, and satisfy their needs. The best marketing tactics for your farm depend on your goals, scale, and market conditions. If you’re a microfarm, your needs will be different than if you’re running a 200-acre, multigeneration family farm. Marketing Your Farm provides frank advice for farmers who sell some or all of their offerings directly to consumers. It will help you choose, implement, and measure the right marketing tactics for your farm. Learn what to do, how to do it, and how to measure if it’s working.
Book Synopsis Marketing Your Farm by : Myrna Greenfield
Download or read book Marketing Your Farm written by Myrna Greenfield and published by Savvy Press. This book was released on 2022-11-03 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: A step-by-step guide for choosing the best marketing tactics for your farm How much marketing do you need to run a successful farm? How much time and money will it take? Do you really need a website or Facebook page? How can you get your farm to stand out? How do you know if your marketing is working? Successful farmers can describe the ideal customers for their farm, attract their attention, and satisfy their needs. The best marketing tactics for your farm depend on your goals, scale, and market conditions. If you’re a microfarm, your needs will be different than if you’re running a 200-acre, multigeneration family farm. Marketing Your Farm provides frank advice for farmers who sell some or all of their offerings directly to consumers. It will help you choose, implement, and measure the right marketing tactics for your farm. Learn what to do, how to do it, and how to measure if it’s working.
Introduction to agricultural and agribusiness marketing-and its goals; What is marketing?; Identifying marketing objectives; Agricultural marketing; Agricultural market structure; The cost and efficiency of marketing: a public concern; Price discovery in agricultural markets; Price risk and uncertainty; Government marketing services; Direct participation by government in marketing; Producer's marketing alternatives and strategies; Agribusiness marketing; Agricultural marketing and the agribusiness firm; The marketing environment and the agribusiness firm; Developing a marketing strategy; Agribusiness products; Packaging and branding; Managerial pricing of agribusiness products: tools of analysis; Managerial pricing tactics in agribusiness market situations; Promotion of agribusiness products; Agribusiness managers and channels of distribution; Evaluating the agribusiness marketing program; Dynamics of marketin systems; Dynamics and innovations in agricultural marketing systems; International agribusiness marketing; Marketing of agribusiness inputs; Glossary; Index.
Book Synopsis Introduction to Agricultural Marketing by : Robert E. Branson
Download or read book Introduction to Agricultural Marketing written by Robert E. Branson and published by McGraw-Hill Companies. This book was released on 1983 with total page 550 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to agricultural and agribusiness marketing-and its goals; What is marketing?; Identifying marketing objectives; Agricultural marketing; Agricultural market structure; The cost and efficiency of marketing: a public concern; Price discovery in agricultural markets; Price risk and uncertainty; Government marketing services; Direct participation by government in marketing; Producer's marketing alternatives and strategies; Agribusiness marketing; Agricultural marketing and the agribusiness firm; The marketing environment and the agribusiness firm; Developing a marketing strategy; Agribusiness products; Packaging and branding; Managerial pricing of agribusiness products: tools of analysis; Managerial pricing tactics in agribusiness market situations; Promotion of agribusiness products; Agribusiness managers and channels of distribution; Evaluating the agribusiness marketing program; Dynamics of marketin systems; Dynamics and innovations in agricultural marketing systems; International agribusiness marketing; Marketing of agribusiness inputs; Glossary; Index.
The World Wide Web has huge potential to accelerate the growth of agribusiness sector of a nation, even more so when it comes to the economic performance of agricultural marketing systems. With the advent of the e-businesses and e-commercial transactions, the number of internet users who rely on internet for their buying and selling transactions has gone up considerably paving way for technological progress in agribusiness sector around the world. This book explores various e-business models and web strategies that enable small agribusinesses make a smooth transition from their traditional business models to modern day e-agribusiness models.
Book Synopsis E-Business Models and Web Strategies for Agribusiness by : Roby Jose Ciju
Download or read book E-Business Models and Web Strategies for Agribusiness written by Roby Jose Ciju and published by AGRIHORTICO. This book was released on 2021-03-18 with total page 31 pages. Available in PDF, EPUB and Kindle. Book excerpt: The World Wide Web has huge potential to accelerate the growth of agribusiness sector of a nation, even more so when it comes to the economic performance of agricultural marketing systems. With the advent of the e-businesses and e-commercial transactions, the number of internet users who rely on internet for their buying and selling transactions has gone up considerably paving way for technological progress in agribusiness sector around the world. This book explores various e-business models and web strategies that enable small agribusinesses make a smooth transition from their traditional business models to modern day e-agribusiness models.
The agribusiness system. The role of marketin in the agribusiness system. Evaluation of performance of marketing system. The role of marketing in agribusiness firm. Understanding of consumer demand. Understanding of agribusiness supply. Matching of supply and demand in agribusiness markets. Agricultural input industries. Production agriculture. Commodity processing and food manufacturing industries. Food wholesaling and retailing industries. Food service industry. Cooperative agribusiness. Development of marketing plan. Analysis of the market. Management of marketing mix - the product. Management of marketing mix - the price. Management of marketing mix - the plac. Management of marketing mix - the promotion. Personal selling and merchandising. Management of market risk. Organization and mesaurement of marketing functions. Future of agribusiness marketing.
Book Synopsis Introduction to Agribusiness Marketing by : George J. Seperich
Download or read book Introduction to Agribusiness Marketing written by George J. Seperich and published by Prentice Hall. This book was released on 1994 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: The agribusiness system. The role of marketin in the agribusiness system. Evaluation of performance of marketing system. The role of marketing in agribusiness firm. Understanding of consumer demand. Understanding of agribusiness supply. Matching of supply and demand in agribusiness markets. Agricultural input industries. Production agriculture. Commodity processing and food manufacturing industries. Food wholesaling and retailing industries. Food service industry. Cooperative agribusiness. Development of marketing plan. Analysis of the market. Management of marketing mix - the product. Management of marketing mix - the price. Management of marketing mix - the plac. Management of marketing mix - the promotion. Personal selling and merchandising. Management of market risk. Organization and mesaurement of marketing functions. Future of agribusiness marketing.
A Farmer's Guide to Marketing the Direct-Market Farm is a straight-forward guide to helping farmers market their farm products using quick, simple and low-cost marketing strategies.
Book Synopsis A Farmer's Guide to Marketing the Direct-Market Farm by : Julie Murphree
Download or read book A Farmer's Guide to Marketing the Direct-Market Farm written by Julie Murphree and published by Lulu.com. This book was released on 2012-06-01 with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Farmer's Guide to Marketing the Direct-Market Farm is a straight-forward guide to helping farmers market their farm products using quick, simple and low-cost marketing strategies.
This book illustrates the importance and significance of bioinformatics in the field of agriculture. It first introduces the basic concepts of bioinformatics, such as homologous sequence and gene function analyses, determination of protein structures, and discusses machine learning applications for an in-depth understanding of the desired genes and proteins based on commonly used bioinformatics software and tools, e.g. BLAST, molecular modelling, molecular-docking and simulations, protein-protein and domain-domain interactions. The book also describes recent advances in the high-throughput analysis of whole genome and transcriptome using next-generation sequencing platforms, and functional proteome studies. It also examines the role of computational biology in understanding and improving the nutrient quality and yield of crops. Lastly, the book explores a comprehensive list of applications of bioinformatics to improve plant yield, biomass, and health, and the challenges involved.
Book Synopsis Bioinformatics for agriculture: High-throughput approaches by : Atul Kumar Upadhyay
Download or read book Bioinformatics for agriculture: High-throughput approaches written by Atul Kumar Upadhyay and published by Springer Nature. This book was released on 2021-03-19 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book illustrates the importance and significance of bioinformatics in the field of agriculture. It first introduces the basic concepts of bioinformatics, such as homologous sequence and gene function analyses, determination of protein structures, and discusses machine learning applications for an in-depth understanding of the desired genes and proteins based on commonly used bioinformatics software and tools, e.g. BLAST, molecular modelling, molecular-docking and simulations, protein-protein and domain-domain interactions. The book also describes recent advances in the high-throughput analysis of whole genome and transcriptome using next-generation sequencing platforms, and functional proteome studies. It also examines the role of computational biology in understanding and improving the nutrient quality and yield of crops. Lastly, the book explores a comprehensive list of applications of bioinformatics to improve plant yield, biomass, and health, and the challenges involved.
This volume is the last (IV) of four under the main themes of Digitizing Agriculture and Information and Communication Technologies (ICT). The four volumes cover rapidly developing processes including Sensors (I), Data (II), Decision (III), and Actions (IV). Volumes are related to ‘digital transformation” within agricultural production and provision systems, and in the context of Smart Farming Technology and Knowledge-based Agriculture. Content spans broadly from data mining and visualization to big data analytics and decision making, alongside with the sustainability aspects stemming from the digital transformation of farming. The four volumes comprise the outcome of the 12th EFITA Congress, also incorporating chapters that originated from select presentations of the Congress. The focus in this volume is on the directions of Agriculture 4.0 which incorporates the transition to a new era of action in the Agricultural sector, represented by the evolution of digital technologies in 4 aspects: Big Data, Open Data, Internet of Things (IoT), and Cloud Computing. Under the heading of “Action,” 14 Chapters investigate the implementation of cutting-edge technologies on real world applications. It will become apparent to the reader that the penetration of ICT in agriculture can result in several benefits related to the sustainability of the sector and to yield the maximum benefits, successful management is required. The entire discussion highlights the importance of proper education in the adoption of innovative technologies starting with the adaption of educational systems to the new era and moving to the familiarization of farmers to the new technologies. This book covers topics that relate to the digital transformation of farming. It provides examples and case studies of this transformation from around the world, examines the process of diffusion of digital technologies, and assesses the current and future sustainability aspects of digital agriculture. More specifically, it deals with issues such as: Challenges and opportunities from the transition to Agriculture 4.0 Safety and health in agricultural work automation The role of digital farming on regional-spatial planning The enrollment of Social Media in IoT-based agriculture The role of education in digital agriculture Real-life implementation cases of smart agriculture around the world
Book Synopsis Information and Communication Technologies for Agriculture—Theme IV: Actions by : Dionysis D. Bochtis
Download or read book Information and Communication Technologies for Agriculture—Theme IV: Actions written by Dionysis D. Bochtis and published by Springer Nature. This book was released on 2022-03-07 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume is the last (IV) of four under the main themes of Digitizing Agriculture and Information and Communication Technologies (ICT). The four volumes cover rapidly developing processes including Sensors (I), Data (II), Decision (III), and Actions (IV). Volumes are related to ‘digital transformation” within agricultural production and provision systems, and in the context of Smart Farming Technology and Knowledge-based Agriculture. Content spans broadly from data mining and visualization to big data analytics and decision making, alongside with the sustainability aspects stemming from the digital transformation of farming. The four volumes comprise the outcome of the 12th EFITA Congress, also incorporating chapters that originated from select presentations of the Congress. The focus in this volume is on the directions of Agriculture 4.0 which incorporates the transition to a new era of action in the Agricultural sector, represented by the evolution of digital technologies in 4 aspects: Big Data, Open Data, Internet of Things (IoT), and Cloud Computing. Under the heading of “Action,” 14 Chapters investigate the implementation of cutting-edge technologies on real world applications. It will become apparent to the reader that the penetration of ICT in agriculture can result in several benefits related to the sustainability of the sector and to yield the maximum benefits, successful management is required. The entire discussion highlights the importance of proper education in the adoption of innovative technologies starting with the adaption of educational systems to the new era and moving to the familiarization of farmers to the new technologies. This book covers topics that relate to the digital transformation of farming. It provides examples and case studies of this transformation from around the world, examines the process of diffusion of digital technologies, and assesses the current and future sustainability aspects of digital agriculture. More specifically, it deals with issues such as: Challenges and opportunities from the transition to Agriculture 4.0 Safety and health in agricultural work automation The role of digital farming on regional-spatial planning The enrollment of Social Media in IoT-based agriculture The role of education in digital agriculture Real-life implementation cases of smart agriculture around the world
An updated, systems-oriented text providing students with instruction and background to basic agricultural marketing strategies. Twenty chapters are divided into three sections: marketing, market competition, and consumer markets; the marketing system; and public policy issues in marketing procurement. Each chapter includes key term lists, previews, summaries, study questions, and in most cases, resource lists. Annotation copyrighted by Book News, Inc., Portland, OR
Book Synopsis The Agricultural Marketing System by : V. James Rhodes
Download or read book The Agricultural Marketing System written by V. James Rhodes and published by Holcomb Hathaway Publishers. This book was released on 1998 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: An updated, systems-oriented text providing students with instruction and background to basic agricultural marketing strategies. Twenty chapters are divided into three sections: marketing, market competition, and consumer markets; the marketing system; and public policy issues in marketing procurement. Each chapter includes key term lists, previews, summaries, study questions, and in most cases, resource lists. Annotation copyrighted by Book News, Inc., Portland, OR
