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Digital Media and Innovation

Author: Richard A. Gershon

Publisher: SAGE Publications

Published: 2016-02-11

Total Pages: 358

ISBN-13: 1483322548

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Digital Media and Innovation, by Richard A. Gershon, takes an in-depth look at how smart, creative companies have transformed the business of media and telecommunications by introducing unique and original products and services. Today's media managers are faced with the same basic question: what are the best methods for staying competitive over time? In one word: innovation. From electronic commerce (Amazon, Google) to music and video streaming (Apple, Pandora, and Netflix), digital media has transformed the business of retail selling and personal lifestyle. This text will introduce current and future media industry professionals to the people, companies, and strategies that have proven to be real game changers by offering the marketplace a unique value proposition for the consumer.

Book Synopsis Digital Media and Innovation by : Richard A. Gershon

Download or read book Digital Media and Innovation written by Richard A. Gershon and published by SAGE Publications. This book was released on 2016-02-11 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Media and Innovation, by Richard A. Gershon, takes an in-depth look at how smart, creative companies have transformed the business of media and telecommunications by introducing unique and original products and services. Today's media managers are faced with the same basic question: what are the best methods for staying competitive over time? In one word: innovation. From electronic commerce (Amazon, Google) to music and video streaming (Apple, Pandora, and Netflix), digital media has transformed the business of retail selling and personal lifestyle. This text will introduce current and future media industry professionals to the people, companies, and strategies that have proven to be real game changers by offering the marketplace a unique value proposition for the consumer.

Digital Media and Innovation

Author: Richard A. Gershon

Publisher: Taylor & Francis

Published: 2024-03-26

Total Pages: 285

ISBN-13: 1003860397

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This fully updated second edition explores the importance of innovation and innovative thinking for the long-term success of today’s leading media, telecommunications, and information technology companies. The book takes an in-depth look at how smart, creative companies have transformed today's digital economy by introducing unique and highly differentiated products and services. This edition provides a detailed overview of intelligent networks and analyzes disruptive business models and processes from companies involved in social media, artificial intelligence, the metaverse, smart cities, and robotics among other emerging areas. From Apple to Zoom, this book considers some of the key people, companies, and strategies that have transformed the communication industries. Exploring the power of good ideas, this book goes inside the creative edge and looks at what makes such companies successful over time. Digital Media and Innovation is suited to advanced undergraduate and graduate courses in media management, media industries, communication technology, and business management and innovation, and provides up-to-date research for media and business professionals.

Book Synopsis Digital Media and Innovation by : Richard A. Gershon

Download or read book Digital Media and Innovation written by Richard A. Gershon and published by Taylor & Francis. This book was released on 2024-03-26 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fully updated second edition explores the importance of innovation and innovative thinking for the long-term success of today’s leading media, telecommunications, and information technology companies. The book takes an in-depth look at how smart, creative companies have transformed today's digital economy by introducing unique and highly differentiated products and services. This edition provides a detailed overview of intelligent networks and analyzes disruptive business models and processes from companies involved in social media, artificial intelligence, the metaverse, smart cities, and robotics among other emerging areas. From Apple to Zoom, this book considers some of the key people, companies, and strategies that have transformed the communication industries. Exploring the power of good ideas, this book goes inside the creative edge and looks at what makes such companies successful over time. Digital Media and Innovation is suited to advanced undergraduate and graduate courses in media management, media industries, communication technology, and business management and innovation, and provides up-to-date research for media and business professionals.

Media Innovation and Entrepreneurship

Author: Elizabeth Mays

Publisher:

Published:

Total Pages:

ISBN-13: 9781989014011

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"This is the first edition of a modular open textbook designed for entrepreneurial journalism, media innovation, and related courses. This book has been undergoing student and faculty testing and open review in fall 2017. Feedback has been implemented in Version 1.0 and will continue to be implemented in Version 2.0 (ETA spring 2018). An accompanying handbook will include additional activities, ancillary materials and faculty resources on media innovation for instructors."--Open Textbook Library.

Book Synopsis Media Innovation and Entrepreneurship by : Elizabeth Mays

Download or read book Media Innovation and Entrepreneurship written by Elizabeth Mays and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: "This is the first edition of a modular open textbook designed for entrepreneurial journalism, media innovation, and related courses. This book has been undergoing student and faculty testing and open review in fall 2017. Feedback has been implemented in Version 1.0 and will continue to be implemented in Version 2.0 (ETA spring 2018). An accompanying handbook will include additional activities, ancillary materials and faculty resources on media innovation for instructors."--Open Textbook Library.

Using Media for Social Innovation

Author: Aneta Podkalicka

Publisher: Intellect (UK)

Published: 2018

Total Pages: 0

ISBN-13: 9781783208715

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This book offers a critical road map for understanding and researching "social innovation media"--initiatives that look for new solutions to seemingly intractable social problems by combining creativity, media technologies, and engaged collectives in their design and implementation. Presenting a number of case studies, including campaigns dealing with young people, Indigenous peoples, human rights, and environmental issues, the book takes a close look at the guiding principles, assumptions, goals, practices, and outcomes of these experiments, revealing the challenges they face, the components of their innovation, and the cultural economy within which they operate.

Book Synopsis Using Media for Social Innovation by : Aneta Podkalicka

Download or read book Using Media for Social Innovation written by Aneta Podkalicka and published by Intellect (UK). This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a critical road map for understanding and researching "social innovation media"--initiatives that look for new solutions to seemingly intractable social problems by combining creativity, media technologies, and engaged collectives in their design and implementation. Presenting a number of case studies, including campaigns dealing with young people, Indigenous peoples, human rights, and environmental issues, the book takes a close look at the guiding principles, assumptions, goals, practices, and outcomes of these experiments, revealing the challenges they face, the components of their innovation, and the cultural economy within which they operate.

Digital Media in East Asia

Author:

Publisher: Cambria Press

Published:

Total Pages: 271

ISBN-13: 1621968227

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Book Synopsis Digital Media in East Asia by :

Download or read book Digital Media in East Asia written by and published by Cambria Press. This book was released on with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Digital Media Revisited

Author: Gunnar Liestol

Publisher: MIT Press

Published: 2004-09-17

Total Pages: 584

ISBN-13: 9780262621922

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Interdisciplinary essays on the relationship between practice and theory in new media. Arguing that "first encounters" have already applied traditional theoretical and conceptual frameworks to digital media, the contributors to this book call for "second encounters," or a revisiting. Digital media are not only objects of analysis but also instruments for the development of innovative perspectives on both media and culture. Drawing on insights from literary theory, semiotics, philosophy, aesthetics, ethics, media studies, sociology, and education, the contributors construct new positions from which to observe digital media in fresh and meaningful ways. Throughout they explore to what extent interpretation of and experimentation with digital media can inform theory. It also asks how our understanding of digital media can contribute to our understanding of social and cultural change. The book is organized in four sections: Education and Interdisciplinarity, Design and Aesthetics, Rhetoric and Interpretation, and Social Theory and Ethics. The topics include the effects on reading of the multimodal and multisensory aspects of the digital environment, the impact of practice on the medium of theory, how digital media are dissolving the boundaries between leisure and work, and the impact of cyberspace on established ethical principles.

Book Synopsis Digital Media Revisited by : Gunnar Liestol

Download or read book Digital Media Revisited written by Gunnar Liestol and published by MIT Press. This book was released on 2004-09-17 with total page 584 pages. Available in PDF, EPUB and Kindle. Book excerpt: Interdisciplinary essays on the relationship between practice and theory in new media. Arguing that "first encounters" have already applied traditional theoretical and conceptual frameworks to digital media, the contributors to this book call for "second encounters," or a revisiting. Digital media are not only objects of analysis but also instruments for the development of innovative perspectives on both media and culture. Drawing on insights from literary theory, semiotics, philosophy, aesthetics, ethics, media studies, sociology, and education, the contributors construct new positions from which to observe digital media in fresh and meaningful ways. Throughout they explore to what extent interpretation of and experimentation with digital media can inform theory. It also asks how our understanding of digital media can contribute to our understanding of social and cultural change. The book is organized in four sections: Education and Interdisciplinarity, Design and Aesthetics, Rhetoric and Interpretation, and Social Theory and Ethics. The topics include the effects on reading of the multimodal and multisensory aspects of the digital environment, the impact of practice on the medium of theory, how digital media are dissolving the boundaries between leisure and work, and the impact of cyberspace on established ethical principles.

The Digital Innovation Playbook

Author: Nicholas J. Webb

Publisher: John Wiley & Sons

Published: 2011-07-05

Total Pages: 288

ISBN-13: 1118113039

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A complete and practical road map to achieving unprecedented business success through digital innovation excellence In this breakthrough book, world-renowned innovation strategist Nicholas J. Webb uncovers the secrets of the world's best innovators. And what he found is that there is a new phenomenon that he calls "Digital Innovation" which is sweeping the world. In this powerful book, Webb clearly defines innovation as "the process of delivering exceptional value through active listening." His case studies show how great organizations like Kodak, IndyCar, U.S. Army, and Southwest Airlines have used Digital Innovation to drive colossal success. Webb also discusses how Dell Computers has set up their own Digital Command Center to monitor over 70,000 keywords in over 11 languages to listen, to learn, and to ultimately invent world-class technologies. He predicts that Digital Innovation will replace the term Open Innovation and that ultimately every successful organization in the world will hire a Chief Listening Officer (CLO). Demystifies the hyper-complex world of Digital Innovation Presents comprehensive case examples of how organizations both large and small have deployed Digital Innovation methodologies to grow both sales and profit Shows how organizations are using digital media, Web 2.0, and social media to connect to their customer communities and internal stakeholders alike With free online training that will help you put theory into practice, The Digital Innovation Playbook prepares you to implement a Digital Innovation culture into your corporate life.

Book Synopsis The Digital Innovation Playbook by : Nicholas J. Webb

Download or read book The Digital Innovation Playbook written by Nicholas J. Webb and published by John Wiley & Sons. This book was released on 2011-07-05 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: A complete and practical road map to achieving unprecedented business success through digital innovation excellence In this breakthrough book, world-renowned innovation strategist Nicholas J. Webb uncovers the secrets of the world's best innovators. And what he found is that there is a new phenomenon that he calls "Digital Innovation" which is sweeping the world. In this powerful book, Webb clearly defines innovation as "the process of delivering exceptional value through active listening." His case studies show how great organizations like Kodak, IndyCar, U.S. Army, and Southwest Airlines have used Digital Innovation to drive colossal success. Webb also discusses how Dell Computers has set up their own Digital Command Center to monitor over 70,000 keywords in over 11 languages to listen, to learn, and to ultimately invent world-class technologies. He predicts that Digital Innovation will replace the term Open Innovation and that ultimately every successful organization in the world will hire a Chief Listening Officer (CLO). Demystifies the hyper-complex world of Digital Innovation Presents comprehensive case examples of how organizations both large and small have deployed Digital Innovation methodologies to grow both sales and profit Shows how organizations are using digital media, Web 2.0, and social media to connect to their customer communities and internal stakeholders alike With free online training that will help you put theory into practice, The Digital Innovation Playbook prepares you to implement a Digital Innovation culture into your corporate life.

Handbook of Research on Digital Media and Creative Technologies

Author: Harrison, Dew

Publisher: IGI Global

Published: 2015-03-31

Total Pages: 547

ISBN-13: 146668206X

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Emerging technologies enable a wide variety of creative expression, from music and video to innovations in visual art. These aesthetics, when properly explored, can enable enhanced communication between all kinds of people and cultures. The Handbook of Research on Digital Media and Creative Technologies considers the latest research in education, communication, and creative social expression using digital technologies. By exploring advances in art and culture across national and sociological borders, this handbook serves to provide artists, theorists, information communication specialists, and researchers with the tools they need to effectively disseminate their ideas across the digital plane.

Book Synopsis Handbook of Research on Digital Media and Creative Technologies by : Harrison, Dew

Download or read book Handbook of Research on Digital Media and Creative Technologies written by Harrison, Dew and published by IGI Global. This book was released on 2015-03-31 with total page 547 pages. Available in PDF, EPUB and Kindle. Book excerpt: Emerging technologies enable a wide variety of creative expression, from music and video to innovations in visual art. These aesthetics, when properly explored, can enable enhanced communication between all kinds of people and cultures. The Handbook of Research on Digital Media and Creative Technologies considers the latest research in education, communication, and creative social expression using digital technologies. By exploring advances in art and culture across national and sociological borders, this handbook serves to provide artists, theorists, information communication specialists, and researchers with the tools they need to effectively disseminate their ideas across the digital plane.

Digital Convergence in Contemporary Newsrooms

Author: Benedito Medeiros Neto

Publisher: Springer Nature

Published: 2021-11-01

Total Pages: 244

ISBN-13: 3030744280

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This book explores the dynamic landscape in contemporary newsrooms across three continents by investigating the impact that the processes of searching, processing, and distributing data and information and the use of big data, with secure, automatic, and agile retrieval of information all have in this context. Journalistic organizations have undergone digital transformations, and only those implementing accurate transformations survive. In so doing, the book addresses the fields of e-Communication, Computer Science, and Information Science and other areas of the authors’ expertise. The first five chapters focus on technical visits to investigate newsrooms’ productive routines and flows in major dailies from Brazil, Costa Rica, and England. The remaining chapters consider that the news production routines are cooperative and distributed and at the same time need to be managed from different perspectives to support the convergence of digital media. Last but not least, the book also identifies an increase in ICT-based tools, with an increasing connection from new media combined with the growing trend of digital economy practices as important factors in the new landscape of digital journalism.

Book Synopsis Digital Convergence in Contemporary Newsrooms by : Benedito Medeiros Neto

Download or read book Digital Convergence in Contemporary Newsrooms written by Benedito Medeiros Neto and published by Springer Nature. This book was released on 2021-11-01 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the dynamic landscape in contemporary newsrooms across three continents by investigating the impact that the processes of searching, processing, and distributing data and information and the use of big data, with secure, automatic, and agile retrieval of information all have in this context. Journalistic organizations have undergone digital transformations, and only those implementing accurate transformations survive. In so doing, the book addresses the fields of e-Communication, Computer Science, and Information Science and other areas of the authors’ expertise. The first five chapters focus on technical visits to investigate newsrooms’ productive routines and flows in major dailies from Brazil, Costa Rica, and England. The remaining chapters consider that the news production routines are cooperative and distributed and at the same time need to be managed from different perspectives to support the convergence of digital media. Last but not least, the book also identifies an increase in ICT-based tools, with an increasing connection from new media combined with the growing trend of digital economy practices as important factors in the new landscape of digital journalism.

Media Innovations

Author: Tanja Storsul

Publisher:

Published: 2013

Total Pages: 0

ISBN-13: 9789186523657

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The various chapters of the book present selected studies that together illustrate how a more explicit focus on innovation and innovation theory can provide new insights into and generate knowledge about how media innovations develop, the sociocultural conditions of such innovations, the role of technology, and power relations in media developments. [Contains: Piet Bakker, 'Measuring Innovation : Successes and Failures in a Newspaper Market'. (Ch. 10).].

Book Synopsis Media Innovations by : Tanja Storsul

Download or read book Media Innovations written by Tanja Storsul and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The various chapters of the book present selected studies that together illustrate how a more explicit focus on innovation and innovation theory can provide new insights into and generate knowledge about how media innovations develop, the sociocultural conditions of such innovations, the role of technology, and power relations in media developments. [Contains: Piet Bakker, 'Measuring Innovation : Successes and Failures in a Newspaper Market'. (Ch. 10).].