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Direct Response Advertising Made Easy

Author: Entrepreneur Press

Publisher: Entrepreneur Press

Published: 2006-11-28

Total Pages: 0

ISBN-13: 9781599180465

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Double Your Ad Campaign Results! Successful direct-response advertising persuades its target audience to act immediately. In this insider tutorial, award-winning copywriter Roscoe Barnes III divulges the tricks of the trade of crafting effective, hard-hitting ads that generate leads, increase store traffic, make direct sales and pull orders. Action-oriented advice covers: The 18 most common mistakes in advertising 18 ways to create copy that induces response 16 ways to stop prospects in their tracks 20 great ideas to increase visibility Double the response of your next advertising campaign and give an immediate lift to your bottom line.

Book Synopsis Direct Response Advertising Made Easy by : Entrepreneur Press

Download or read book Direct Response Advertising Made Easy written by Entrepreneur Press and published by Entrepreneur Press. This book was released on 2006-11-28 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Double Your Ad Campaign Results! Successful direct-response advertising persuades its target audience to act immediately. In this insider tutorial, award-winning copywriter Roscoe Barnes III divulges the tricks of the trade of crafting effective, hard-hitting ads that generate leads, increase store traffic, make direct sales and pull orders. Action-oriented advice covers: The 18 most common mistakes in advertising 18 ways to create copy that induces response 16 ways to stop prospects in their tracks 20 great ideas to increase visibility Double the response of your next advertising campaign and give an immediate lift to your bottom line.

Marketing Made Easy

Author: Danny Tran

Publisher: Freya Fox

Published: 2020-11-18

Total Pages: 30

ISBN-13:

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Learn the basics and ins and outs of marketing with millionaire agency founder Danny Tran. Danny Tran is the CEO of Highstoke Media and has been teaching thousands of students worldwide on how to get into digital marketing. This book is a no fluff guide to the ABCs of Digital Marketing.

Book Synopsis Marketing Made Easy by : Danny Tran

Download or read book Marketing Made Easy written by Danny Tran and published by Freya Fox. This book was released on 2020-11-18 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn the basics and ins and outs of marketing with millionaire agency founder Danny Tran. Danny Tran is the CEO of Highstoke Media and has been teaching thousands of students worldwide on how to get into digital marketing. This book is a no fluff guide to the ABCs of Digital Marketing.

Winning Direct Response Advertising

Author: Joan Throckmorton

Publisher: Prentice Hall

Published: 1988

Total Pages: 420

ISBN-13: 9780139606342

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Book Synopsis Winning Direct Response Advertising by : Joan Throckmorton

Download or read book Winning Direct Response Advertising written by Joan Throckmorton and published by Prentice Hall. This book was released on 1988 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Direct Marketing Techniques (building Your Business Using Direct Mail & Direct Response Advertising)

Author: Lois K. Geller

Publisher:

Published: 2004

Total Pages: 120

ISBN-13: 9788176495516

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Book Synopsis Direct Marketing Techniques (building Your Business Using Direct Mail & Direct Response Advertising) by : Lois K. Geller

Download or read book Direct Marketing Techniques (building Your Business Using Direct Mail & Direct Response Advertising) written by Lois K. Geller and published by . This book was released on 2004 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Advertising

Author: Frank Jefkins

Publisher: Elsevier

Published: 2016-06-03

Total Pages: 318

ISBN-13: 1483183181

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Advertising provides a comprehensive coverage of the subject matter. It gives some sample of case studies. There are ten classes of the subject matter. These are classified as being persuasive, informative, institutional, financial, classified, retail, cooperative, industrial, government, and trade. Each of these types is defined and comprehensively explained. The subject matter also has a role to society and this is discussed in the text. The book defines such term as marketing, propaganda, and public relations. Different medium of commercial delivery are outlined. Such medium as via press, television, radio, cinema, direct mail, and exhibitions are analyzed. The process of doing an advertisement is discussed in detail. This is followed by a description of the six sides to advertising. Several advertising organizations are described in detail. And a section of the text identifies the ways in which commercials are being funded. The book will provide useful information to commercial creators, marketers, agents, students, and researchers in the field of marketing.

Book Synopsis Advertising by : Frank Jefkins

Download or read book Advertising written by Frank Jefkins and published by Elsevier. This book was released on 2016-06-03 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising provides a comprehensive coverage of the subject matter. It gives some sample of case studies. There are ten classes of the subject matter. These are classified as being persuasive, informative, institutional, financial, classified, retail, cooperative, industrial, government, and trade. Each of these types is defined and comprehensively explained. The subject matter also has a role to society and this is discussed in the text. The book defines such term as marketing, propaganda, and public relations. Different medium of commercial delivery are outlined. Such medium as via press, television, radio, cinema, direct mail, and exhibitions are analyzed. The process of doing an advertisement is discussed in detail. This is followed by a description of the six sides to advertising. Several advertising organizations are described in detail. And a section of the text identifies the ways in which commercials are being funded. The book will provide useful information to commercial creators, marketers, agents, students, and researchers in the field of marketing.

Power Direct Marketing

Author: Ray Jutkins

Publisher: N T C Business Books

Published: 1999

Total Pages: 312

ISBN-13:

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...aims to motivate, inspire, and educate readers about successful direct marketing. --dustjacket

Book Synopsis Power Direct Marketing by : Ray Jutkins

Download or read book Power Direct Marketing written by Ray Jutkins and published by N T C Business Books. This book was released on 1999 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: ...aims to motivate, inspire, and educate readers about successful direct marketing. --dustjacket

Response!

Author: Lois K. Geller

Publisher: Simon and Schuster

Published: 1996

Total Pages: 392

ISBN-13: 0684827417

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With 25 years experience the author shows how to write effective copy, design a winning package, choose the right audience and test and run an efficient fulfilment process in the field of direct product marketing

Book Synopsis Response! by : Lois K. Geller

Download or read book Response! written by Lois K. Geller and published by Simon and Schuster. This book was released on 1996 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: With 25 years experience the author shows how to write effective copy, design a winning package, choose the right audience and test and run an efficient fulfilment process in the field of direct product marketing

Greenhouse Gardening Made Easy

Author: Simon Marlow

Publisher: SandSPublishing

Published: 2012-04-17

Total Pages: 92

ISBN-13: 147506750X

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This book will lead you through the complete process of purchasing, setting up and maintaining your greenhouse. Once you have a functioning greenhouse you then need to understand what makes your plants grow. Heat, soil and water are critical to your growing success. This guide describes how best to optimize these parameters so that you are able to grow the plants you want not only in spring and summer but also through fall and winter.

Book Synopsis Greenhouse Gardening Made Easy by : Simon Marlow

Download or read book Greenhouse Gardening Made Easy written by Simon Marlow and published by SandSPublishing. This book was released on 2012-04-17 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will lead you through the complete process of purchasing, setting up and maintaining your greenhouse. Once you have a functioning greenhouse you then need to understand what makes your plants grow. Heat, soil and water are critical to your growing success. This guide describes how best to optimize these parameters so that you are able to grow the plants you want not only in spring and summer but also through fall and winter.

Mail Order Selling Made Easier

Author: John Kremer

Publisher:

Published: 1990

Total Pages: 296

ISBN-13: 9780912411293

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Book Synopsis Mail Order Selling Made Easier by : John Kremer

Download or read book Mail Order Selling Made Easier written by John Kremer and published by . This book was released on 1990 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Principles of Integrated Marketing Communications

Author: Lawrence Ang

Publisher: Cambridge University Press

Published: 2021-02-23

Total Pages: 529

ISBN-13: 1108571514

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Marketing in the digital age poses major challenges for traditional and established practices of communication. To help readers meet these challenges Principles of Integrated Marketing Communications: An Evidence-based Approach provides a comprehensive foundation to the principles and practices of integrated marketing communications (IMC). It examines a variety of traditional and digital channels used by professionals to create wide-reaching and effective campaigns that are adapted for the aims of their organisations. This edition has been thoroughly revised and each chapter includes: case studies of significant and award-winning campaigns from both Australian and international brands that illustrate the application of explored concepts; discussion and case study questions that enable readers to critically evaluate concepts and campaigns; a managerial application section that illustrates how concepts can be applied effectively in a real situation; a 'further thinking' section that expands knowledge of advanced concepts and challenges readers to think more broadly about IMC.

Book Synopsis Principles of Integrated Marketing Communications by : Lawrence Ang

Download or read book Principles of Integrated Marketing Communications written by Lawrence Ang and published by Cambridge University Press. This book was released on 2021-02-23 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing in the digital age poses major challenges for traditional and established practices of communication. To help readers meet these challenges Principles of Integrated Marketing Communications: An Evidence-based Approach provides a comprehensive foundation to the principles and practices of integrated marketing communications (IMC). It examines a variety of traditional and digital channels used by professionals to create wide-reaching and effective campaigns that are adapted for the aims of their organisations. This edition has been thoroughly revised and each chapter includes: case studies of significant and award-winning campaigns from both Australian and international brands that illustrate the application of explored concepts; discussion and case study questions that enable readers to critically evaluate concepts and campaigns; a managerial application section that illustrates how concepts can be applied effectively in a real situation; a 'further thinking' section that expands knowledge of advanced concepts and challenges readers to think more broadly about IMC.