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Tells the disastrous story of the design and development of the Edsel, with insights into this spectacular failure of the automobile industry to sell a car that it had marketed extensively.
Book Synopsis Disaster in Dearborn by : Thomas E. Bonsall
Download or read book Disaster in Dearborn written by Thomas E. Bonsall and published by Stanford University Press. This book was released on 2002 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tells the disastrous story of the design and development of the Edsel, with insights into this spectacular failure of the automobile industry to sell a car that it had marketed extensively.
What do consumers really want? In the mid-twentieth century, many marketing executives sought to answer this question by looking to the theories of Sigmund Freud and his followers. By the 1950s, Freudian psychology had become the adman's most powerful new tool, promising to plumb the depths of shoppers' subconscious minds to access the irrational desires beneath their buying decisions. That the unconscious was the key to consumer behavior was a new idea in the field of advertising, and its impact was felt beyond the commercial realm. Centered on the fascinating lives of the brilliant men and women who brought psychoanalytic theories and practices from Europe to Madison Avenue and, ultimately, to Main Street, Freud on Madison Avenue tells the story of how midcentury advertisers changed American culture. Paul Lazarsfeld, Herta Herzog, James Vicary, Alfred Politz, Pierre Martineau, and the father of motivation research, Viennese-trained psychologist Ernest Dichter, adapted techniques from sociology, anthropology, and psychology to help their clients market consumer goods. Many of these researchers had fled the Nazis in the 1930s, and their decidedly Continental and intellectual perspectives on secret desires and inner urges sent shockwaves through WASP-dominated postwar American culture and commerce. Though popular, these qualitative research and persuasion tactics were not without critics in their time. Some of the tools the motivation researchers introduced, such as the focus group, are still in use, with "consumer insights" and "account planning" direct descendants of Freudian psychological techniques. Looking back, author Lawrence R. Samuel implicates Dichter's positive spin on the pleasure principle in the hedonism of the Baby Boomer generation, and he connects the acceptance of psychoanalysis in marketing culture to the rise of therapeutic culture in the United States.
Book Synopsis Freud on Madison Avenue by : Lawrence R. Samuel
Download or read book Freud on Madison Avenue written by Lawrence R. Samuel and published by University of Pennsylvania Press. This book was released on 2011-06-06 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: What do consumers really want? In the mid-twentieth century, many marketing executives sought to answer this question by looking to the theories of Sigmund Freud and his followers. By the 1950s, Freudian psychology had become the adman's most powerful new tool, promising to plumb the depths of shoppers' subconscious minds to access the irrational desires beneath their buying decisions. That the unconscious was the key to consumer behavior was a new idea in the field of advertising, and its impact was felt beyond the commercial realm. Centered on the fascinating lives of the brilliant men and women who brought psychoanalytic theories and practices from Europe to Madison Avenue and, ultimately, to Main Street, Freud on Madison Avenue tells the story of how midcentury advertisers changed American culture. Paul Lazarsfeld, Herta Herzog, James Vicary, Alfred Politz, Pierre Martineau, and the father of motivation research, Viennese-trained psychologist Ernest Dichter, adapted techniques from sociology, anthropology, and psychology to help their clients market consumer goods. Many of these researchers had fled the Nazis in the 1930s, and their decidedly Continental and intellectual perspectives on secret desires and inner urges sent shockwaves through WASP-dominated postwar American culture and commerce. Though popular, these qualitative research and persuasion tactics were not without critics in their time. Some of the tools the motivation researchers introduced, such as the focus group, are still in use, with "consumer insights" and "account planning" direct descendants of Freudian psychological techniques. Looking back, author Lawrence R. Samuel implicates Dichter's positive spin on the pleasure principle in the hedonism of the Baby Boomer generation, and he connects the acceptance of psychoanalysis in marketing culture to the rise of therapeutic culture in the United States.
Download or read book Partnerships in Preparedness written by and published by . This book was released on 1995 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Describes public & private sector emergency management (EM) practices that include unique coordination among organizations, volunteer projects, resource sharing, & other innovative approaches to EM. Organized by state, the programs are listed alphabetically by the name of the contact person. Each listing provides the name of the program; contact person's name, address, & phone & fax numbers; program type; population targeted for the program; program setting; startup date; description of the program; evaluation info.; annual budget; sources of funding; & in some cases, additional sources for info. Multiple indices.
Book Synopsis Partnerships in Preparedness by : Leonard Oberlander
Download or read book Partnerships in Preparedness written by Leonard Oberlander and published by DIANE Publishing. This book was released on 1998-07 with total page 97 pages. Available in PDF, EPUB and Kindle. Book excerpt: Describes public & private sector emergency management (EM) practices that include unique coordination among organizations, volunteer projects, resource sharing, & other innovative approaches to EM. Organized by state, the programs are listed alphabetically by the name of the contact person. Each listing provides the name of the program; contact person's name, address, & phone & fax numbers; program type; population targeted for the program; program setting; startup date; description of the program; evaluation info.; annual budget; sources of funding; & in some cases, additional sources for info. Multiple indices.
Book Synopsis The Great Chicago Theater Disaster by : Marshall Everett
Download or read book The Great Chicago Theater Disaster written by Marshall Everett and published by . This book was released on 1904 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Great Chicago Theater Disaster by : Marshall Everett
Download or read book The Great Chicago Theater Disaster written by Marshall Everett and published by . This book was released on 1904 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt:
This fascinating book looks at some of the most horrifying and noteworthy disasters to have occurred around the world. More than 200 disasters involving aircraft, ships and trains as well as fires are analysed in detail, accompanied by 500 photographs. The entries, which are arranged chronologically, explain the background to each incident, the event itself, and the search for causes and culprits. The volume also contains a wide-ranging introduction, a bibliography, and a comprehensive index.
Book Synopsis World Disasters by : Keith Eastlake
Download or read book World Disasters written by Keith Eastlake and published by Routledge. This book was released on 2001-05 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fascinating book looks at some of the most horrifying and noteworthy disasters to have occurred around the world. More than 200 disasters involving aircraft, ships and trains as well as fires are analysed in detail, accompanied by 500 photographs. The entries, which are arranged chronologically, explain the background to each incident, the event itself, and the search for causes and culprits. The volume also contains a wide-ranging introduction, a bibliography, and a comprehensive index.
Now considered a dysfunctional mess, Chicago’s public housing projects once had long waiting lists of would-be residents hoping to leave the slums behind. So what went wrong? To answer this complicated question, D. Bradford Hunt traces public housing’s history in Chicago from its New Deal roots through current mayor Richard M. Daley’s Plan for Transformation. In the process, he chronicles the Chicago Housing Authority’s own transformation from the city’s most progressive government agency to its largest slumlord. Challenging explanations that attribute the projects’ decline primarily to racial discrimination and real estate interests, Hunt argues that well-intentioned but misguided policy decisions—ranging from design choices to maintenance contracts—also paved the road to failure. Moreover, administrators who fully understood the potential drawbacks did not try to halt such deeply flawed projects as Cabrini-Green and the Robert Taylor Homes. These massive high-rise complexes housed unprecedented numbers of children but relatively few adults, engendering disorder that pushed out the working class and, consequently, the rents needed to maintain the buildings. The resulting combination of fiscal crisis, managerial incompetence, and social unrest plunged the CHA into a quagmire from which it is still struggling to emerge. Blueprint for Disaster, then,is an urgent reminder of the havoc poorly conceived policy can wreak on our most vulnerable citizens.
Book Synopsis Blueprint for Disaster by : D. Bradford Hunt
Download or read book Blueprint for Disaster written by D. Bradford Hunt and published by University of Chicago Press. This book was released on 2009-08-01 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now considered a dysfunctional mess, Chicago’s public housing projects once had long waiting lists of would-be residents hoping to leave the slums behind. So what went wrong? To answer this complicated question, D. Bradford Hunt traces public housing’s history in Chicago from its New Deal roots through current mayor Richard M. Daley’s Plan for Transformation. In the process, he chronicles the Chicago Housing Authority’s own transformation from the city’s most progressive government agency to its largest slumlord. Challenging explanations that attribute the projects’ decline primarily to racial discrimination and real estate interests, Hunt argues that well-intentioned but misguided policy decisions—ranging from design choices to maintenance contracts—also paved the road to failure. Moreover, administrators who fully understood the potential drawbacks did not try to halt such deeply flawed projects as Cabrini-Green and the Robert Taylor Homes. These massive high-rise complexes housed unprecedented numbers of children but relatively few adults, engendering disorder that pushed out the working class and, consequently, the rents needed to maintain the buildings. The resulting combination of fiscal crisis, managerial incompetence, and social unrest plunged the CHA into a quagmire from which it is still struggling to emerge. Blueprint for Disaster, then,is an urgent reminder of the havoc poorly conceived policy can wreak on our most vulnerable citizens.
Carefully crafted from thousands of Ford archives, written interviews, and first-hand accounts told by people who knew the man, Edsel: The Story of Henry Ford's Forgotten Son, brings into focus the remarkable life of Edsel Ford. The book chronicle's Edsel's life from his early days of growing up in and around his father's company, through the controversy of his World War I draft notice and eventual exemption, the design change from the Model T to the Model A, and the creation of the Ford Foundation. 27 chapters in all help to shed light on the life of a man who preferred to spend most of his life out of the limelight.
Book Synopsis Edsel by : Henry L Dominguez
Download or read book Edsel written by Henry L Dominguez and published by SAE International. This book was released on 2002-10-01 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: Carefully crafted from thousands of Ford archives, written interviews, and first-hand accounts told by people who knew the man, Edsel: The Story of Henry Ford's Forgotten Son, brings into focus the remarkable life of Edsel Ford. The book chronicle's Edsel's life from his early days of growing up in and around his father's company, through the controversy of his World War I draft notice and eventual exemption, the design change from the Model T to the Model A, and the creation of the Ford Foundation. 27 chapters in all help to shed light on the life of a man who preferred to spend most of his life out of the limelight.
Libraries are in a unique position to aid communities during times of adversity, and this comprehensive handbook’s practical tools and expert guidance will help ensure that your library is thoroughly prepared for emergency response and recovery. Your library is a vital information hub and resource provider every single day, and that’s doubly true when calamity strikes. In fact, your library’s role as an “essential community function” during disasters is now encoded in U.S. law. Engaging as a partner in planning and preparedness will build much-needed community support should disaster strike, and even a basic plan will also save you time and stress later on. No matter where your library is in the disaster planning cycle, this handbook will make the process clearer and less daunting. You’ll get tools, activities, easy-to-adapt templates, and hands-on guidance on such topics as the six phases of disaster response; 15 first-hand accounts of library disaster planning or responses, helping you identify the library services most needed during a disaster; three essential factors that will shape the form of your disaster plan; preparing for hurricanes, tornadoes, fires, floods, and earthquakes; ideas for connecting with your community’s emergency response teams; federal government planning resources; pointers on working with state and local governments; a sample Memorandum of Understanding to outline mutual support for a speedier recovery; recommended courses and training, many of which are free; targeted advice for archives and special collections; sample building inspection checklists; and recommended games to help children and families prepare.
Book Synopsis The Disaster Planning Handbook for Libraries by : Mary Grace Flaherty
Download or read book The Disaster Planning Handbook for Libraries written by Mary Grace Flaherty and published by American Library Association. This book was released on 2021-10-12 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: Libraries are in a unique position to aid communities during times of adversity, and this comprehensive handbook’s practical tools and expert guidance will help ensure that your library is thoroughly prepared for emergency response and recovery. Your library is a vital information hub and resource provider every single day, and that’s doubly true when calamity strikes. In fact, your library’s role as an “essential community function” during disasters is now encoded in U.S. law. Engaging as a partner in planning and preparedness will build much-needed community support should disaster strike, and even a basic plan will also save you time and stress later on. No matter where your library is in the disaster planning cycle, this handbook will make the process clearer and less daunting. You’ll get tools, activities, easy-to-adapt templates, and hands-on guidance on such topics as the six phases of disaster response; 15 first-hand accounts of library disaster planning or responses, helping you identify the library services most needed during a disaster; three essential factors that will shape the form of your disaster plan; preparing for hurricanes, tornadoes, fires, floods, and earthquakes; ideas for connecting with your community’s emergency response teams; federal government planning resources; pointers on working with state and local governments; a sample Memorandum of Understanding to outline mutual support for a speedier recovery; recommended courses and training, many of which are free; targeted advice for archives and special collections; sample building inspection checklists; and recommended games to help children and families prepare.
