Donald Trump and the Branding of the American Presidency

Donald Trump and the Branding of the American Presidency

Author: Kenneth M. Cosgrove

Publisher: Springer Nature

Published: 2022-10-30

Total Pages: 241

ISBN-13: 3030304965

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This book argues that Donald Trump’s election and Presidency represent the triumph of marketing, branding and segmentation in American politics. An early emphasis on political marketing helped Trump secure the presidency, but his use of marketing sharply limited his presidency. President Trump’s political marketing strategy privileged emotion—particularly anger—over policy, constraining his ability to represent all Americans or engage in bipartisan negotiation in Congress. Rather than pushing forward realistic legislation and rallying for bipartisan support, Trump’s campaign and presidency focused on providing emotional gratification to his target audience, leading those outside this audience to ultimately feel unrepresented and unsettled, further fracturing the already divided electorate. Donald Trump and the Branding of the American Presidency considers the impact of this new age of political marketing through an extensive analysis of the Trump phenomenon and its implications for future elections.


Book Synopsis Donald Trump and the Branding of the American Presidency by : Kenneth M. Cosgrove

Download or read book Donald Trump and the Branding of the American Presidency written by Kenneth M. Cosgrove and published by Springer Nature. This book was released on 2022-10-30 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book argues that Donald Trump’s election and Presidency represent the triumph of marketing, branding and segmentation in American politics. An early emphasis on political marketing helped Trump secure the presidency, but his use of marketing sharply limited his presidency. President Trump’s political marketing strategy privileged emotion—particularly anger—over policy, constraining his ability to represent all Americans or engage in bipartisan negotiation in Congress. Rather than pushing forward realistic legislation and rallying for bipartisan support, Trump’s campaign and presidency focused on providing emotional gratification to his target audience, leading those outside this audience to ultimately feel unrepresented and unsettled, further fracturing the already divided electorate. Donald Trump and the Branding of the American Presidency considers the impact of this new age of political marketing through an extensive analysis of the Trump phenomenon and its implications for future elections.


The United States of Trump

The United States of Trump

Author: Bill O'Reilly

Publisher: Henry Holt and Company

Published: 2019-09-24

Total Pages: 304

ISBN-13: 1250237211

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A rare, insider’s look at the life of Donald Trump from Bill O'Reilly, the bestselling author of the Killing series, based on exclusive interview material and deep research Readers around the world have been enthralled by journalist and New York Times bestselling author Bill O’Reilly’s Killing series—riveting works of nonfiction that explore the most famous events in history. Now, O’Reilly turns his razor-sharp observations to his most compelling subject thus far—President Donald J. Trump. In this thrilling narrative, O’Reilly blends primary, never-before-released interview material with a history that recounts Trump’s childhood and family and the factors from his life and career that forged the worldview that the president of the United States has taken to the White House. Not a partisan pro-Trump or anti-Trump book, this is an up-to-the-minute, intimate view of the man and his sphere of influence—of “how Donald Trump’s view of America was formed, and how it has changed since becoming the most powerful person in the world”— from a writer who has known the president for thirty years. This is an unprecedented, gripping account of the life of a sitting president as he makes history. As the author will tell you, “If you want some insight into the most unlikely political phenomenon of our lifetimes, you’ll get it here.”


Book Synopsis The United States of Trump by : Bill O'Reilly

Download or read book The United States of Trump written by Bill O'Reilly and published by Henry Holt and Company. This book was released on 2019-09-24 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: A rare, insider’s look at the life of Donald Trump from Bill O'Reilly, the bestselling author of the Killing series, based on exclusive interview material and deep research Readers around the world have been enthralled by journalist and New York Times bestselling author Bill O’Reilly’s Killing series—riveting works of nonfiction that explore the most famous events in history. Now, O’Reilly turns his razor-sharp observations to his most compelling subject thus far—President Donald J. Trump. In this thrilling narrative, O’Reilly blends primary, never-before-released interview material with a history that recounts Trump’s childhood and family and the factors from his life and career that forged the worldview that the president of the United States has taken to the White House. Not a partisan pro-Trump or anti-Trump book, this is an up-to-the-minute, intimate view of the man and his sphere of influence—of “how Donald Trump’s view of America was formed, and how it has changed since becoming the most powerful person in the world”— from a writer who has known the president for thirty years. This is an unprecedented, gripping account of the life of a sitting president as he makes history. As the author will tell you, “If you want some insight into the most unlikely political phenomenon of our lifetimes, you’ll get it here.”


White House, Inc.

White House, Inc.

Author: Dan Alexander

Publisher: Penguin

Published: 2020-09-22

Total Pages: 322

ISBN-13: 0593188527

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An in-depth investigation into Donald Trump’s business—and how he used America’s top job to service it. White House, Inc. is a newsmaking exposé that details President Trump’s efforts to make money off of politics, taking us inside his exclusive clubs, luxury hotels, overseas partnerships, commercial properties, and personal mansions. Alexander tracks hundreds of millions of dollars flowing freely between big businesses and President Trump. He explains, in plain language, how Trump tried to translate power into profit, from the 2016 campaign to the ramp-up to the 2020 campaign. Just because you turn the presidency into a business doesn’t necessarily mean you turn it into a good business. After Trump won the White House, profits plunged at certain properties, like the Doral golf resort in Miami. But the presidency also opened up new opportunities. Trump’s commercial and residential property portfolio morphed into a one-of-a-kind marketplace, through which anyone, anywhere, could pay the president of the United States. Hundreds of customers—including foreign governments, big businesses, and individual investors—obliged. The president's disregard for norms sparked a trickle-down ethics crisis with no precedent in modern American history. Trump appointed an inner circle of centimillionaires and billionaires—including Ivanka Trump, Jared Kushner, Wilbur Ross, and Carl Icahn—who came with their own conflict-ridden portfolios. Following the president’s lead, they trampled barriers meant to separate their financial holdings from their government roles. White House, Inc. is a page-turning, hair-raising investigation into Trump and his team, who corrupted the U.S. presidency and managed to avoid accountability. Until now.


Book Synopsis White House, Inc. by : Dan Alexander

Download or read book White House, Inc. written by Dan Alexander and published by Penguin. This book was released on 2020-09-22 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: An in-depth investigation into Donald Trump’s business—and how he used America’s top job to service it. White House, Inc. is a newsmaking exposé that details President Trump’s efforts to make money off of politics, taking us inside his exclusive clubs, luxury hotels, overseas partnerships, commercial properties, and personal mansions. Alexander tracks hundreds of millions of dollars flowing freely between big businesses and President Trump. He explains, in plain language, how Trump tried to translate power into profit, from the 2016 campaign to the ramp-up to the 2020 campaign. Just because you turn the presidency into a business doesn’t necessarily mean you turn it into a good business. After Trump won the White House, profits plunged at certain properties, like the Doral golf resort in Miami. But the presidency also opened up new opportunities. Trump’s commercial and residential property portfolio morphed into a one-of-a-kind marketplace, through which anyone, anywhere, could pay the president of the United States. Hundreds of customers—including foreign governments, big businesses, and individual investors—obliged. The president's disregard for norms sparked a trickle-down ethics crisis with no precedent in modern American history. Trump appointed an inner circle of centimillionaires and billionaires—including Ivanka Trump, Jared Kushner, Wilbur Ross, and Carl Icahn—who came with their own conflict-ridden portfolios. Following the president’s lead, they trampled barriers meant to separate their financial holdings from their government roles. White House, Inc. is a page-turning, hair-raising investigation into Trump and his team, who corrupted the U.S. presidency and managed to avoid accountability. Until now.


The Presidency of Donald J. Trump

The Presidency of Donald J. Trump

Author: Julian E. Zelizer

Publisher: Princeton University Press

Published: 2022-04-12

Total Pages: 488

ISBN-13: 0691228949

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"Donald Trump took office in 2017 amid an increasingly polarized political field. He quickly carved out a loyal base among the radical wing of the Republican party, dominated the news cycle with an endless stream of controversies, and, with the support of his voting base and party, presided over one of the most publicized, dramatic, and contentious one-term presidencies in American history. In The Presidency of Donald J. Trump, Julian Zelizer gathers leading American historians to put President Trump and his administration into political and historical context. These scholars offer strikingly original assessments of the central issues that shaped the Trump years, including the #MeToo and #BlackLivesMatter movements, Trump's crusade against media he dubbed "fake news," the border wall and immigration more broadly, the rapid rise of open white supremacy, the national COVID-19 response, the calls to "defund the police," the efforts to contest the outcome of the election, and the January 6th insurrection, among others. Together, these essays argue that the Trump presidency was not unprecedented, but it represented and emerged from the long-term development of the Republican Party and American polarization more broadly"--


Book Synopsis The Presidency of Donald J. Trump by : Julian E. Zelizer

Download or read book The Presidency of Donald J. Trump written by Julian E. Zelizer and published by Princeton University Press. This book was released on 2022-04-12 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Donald Trump took office in 2017 amid an increasingly polarized political field. He quickly carved out a loyal base among the radical wing of the Republican party, dominated the news cycle with an endless stream of controversies, and, with the support of his voting base and party, presided over one of the most publicized, dramatic, and contentious one-term presidencies in American history. In The Presidency of Donald J. Trump, Julian Zelizer gathers leading American historians to put President Trump and his administration into political and historical context. These scholars offer strikingly original assessments of the central issues that shaped the Trump years, including the #MeToo and #BlackLivesMatter movements, Trump's crusade against media he dubbed "fake news," the border wall and immigration more broadly, the rapid rise of open white supremacy, the national COVID-19 response, the calls to "defund the police," the efforts to contest the outcome of the election, and the January 6th insurrection, among others. Together, these essays argue that the Trump presidency was not unprecedented, but it represented and emerged from the long-term development of the Republican Party and American polarization more broadly"--


Late Night with Trump

Late Night with Trump

Author: Stephen J. Farnsworth

Publisher: Routledge

Published: 2019-11-15

Total Pages: 158

ISBN-13: 042976541X

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Political humor has been a staple of late-night television for decades. The Trump White House, however, has received significantly greater attention than that of past presidents, such as Barack Obama, George W. Bush, and even Bill Clinton. In response to Trump’s strident politics, late-night comics, including Stephen Colbert, Jimmy Kimmel, Trevor Noah and Jimmy Fallon, have sounded key policy notes, further blurring the boundary between news and satire. Weekly humorists, including John Oliver and Samantha Bee, extend the critique with in-depth probing of key issues, while Saturday Night Live continues to tap the progression from outrage to outrageousness. Using unique content analysis techniques and qualitative discussions of political humor, Farnsworth and Lichter show how late-night political humor, and these seven programs in particular, have responded to the Trump presidency. Employing a dataset of more than 100,000 late night jokes going back decades, these noted media scholars discuss how the treatment of Trump differs from previous presidents, and how the Trump era is likely to shape the future of political humor. The authors also employ public opinion survey data to consider the growing role these late-night programs play in framing public opinion and priorities. This book will interest scholars, the curious public, and students of politics, communications and the media, and contemporary American culture.


Book Synopsis Late Night with Trump by : Stephen J. Farnsworth

Download or read book Late Night with Trump written by Stephen J. Farnsworth and published by Routledge. This book was released on 2019-11-15 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political humor has been a staple of late-night television for decades. The Trump White House, however, has received significantly greater attention than that of past presidents, such as Barack Obama, George W. Bush, and even Bill Clinton. In response to Trump’s strident politics, late-night comics, including Stephen Colbert, Jimmy Kimmel, Trevor Noah and Jimmy Fallon, have sounded key policy notes, further blurring the boundary between news and satire. Weekly humorists, including John Oliver and Samantha Bee, extend the critique with in-depth probing of key issues, while Saturday Night Live continues to tap the progression from outrage to outrageousness. Using unique content analysis techniques and qualitative discussions of political humor, Farnsworth and Lichter show how late-night political humor, and these seven programs in particular, have responded to the Trump presidency. Employing a dataset of more than 100,000 late night jokes going back decades, these noted media scholars discuss how the treatment of Trump differs from previous presidents, and how the Trump era is likely to shape the future of political humor. The authors also employ public opinion survey data to consider the growing role these late-night programs play in framing public opinion and priorities. This book will interest scholars, the curious public, and students of politics, communications and the media, and contemporary American culture.


Reading Donald Trump

Reading Donald Trump

Author: Jeremy Kowalski

Publisher: Springer

Published: 2018-08-29

Total Pages: 207

ISBN-13: 3319931792

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This book provides a scholarly assessment and analysis of the Trump campaign and early presidency. This assessment and analysis is important not only to help provide some coherence to the turbulent and unpredictable character of “Trumpism,” but to contribute to establishing a scholarly foundation for future works that will provide assessments of the Trump presidency in its mid and later stages. Given the divisive and destructive capacity of “Trumpism” and its political and social implications both domestically and internationally, understanding the distinctive political phenomenon of “Trumpism” is necessary if resistance to this transformative moment in American political history is to be successful. This book collects a series of short scholarly contributions on various themes related to “Trumpism” by scholars from disciplines in both the Humanities and Social Sciences.


Book Synopsis Reading Donald Trump by : Jeremy Kowalski

Download or read book Reading Donald Trump written by Jeremy Kowalski and published by Springer. This book was released on 2018-08-29 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a scholarly assessment and analysis of the Trump campaign and early presidency. This assessment and analysis is important not only to help provide some coherence to the turbulent and unpredictable character of “Trumpism,” but to contribute to establishing a scholarly foundation for future works that will provide assessments of the Trump presidency in its mid and later stages. Given the divisive and destructive capacity of “Trumpism” and its political and social implications both domestically and internationally, understanding the distinctive political phenomenon of “Trumpism” is necessary if resistance to this transformative moment in American political history is to be successful. This book collects a series of short scholarly contributions on various themes related to “Trumpism” by scholars from disciplines in both the Humanities and Social Sciences.


Confidence Man

Confidence Man

Author: Maggie Haberman

Publisher: Singel Uitgeverijen

Published: 2022-10-05

Total Pages: 828

ISBN-13: 9029549815

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From the Pulitzer Prize–winning New York Times reporter who has defined Donald J. Trump’s presidency like no other journalist: a magnificent and disturbing reckoning that chronicles his life and its impact, from his rise in New York City to his tortured postpresidency. All of Trump’s behavior as president had echoes in what came before. In this revelatory and news-making book, Haberman brings together the events of his life into a single mesmerizing work. It is the definitive account of one of the most norms-shattering and consequential eras in American political history.


Book Synopsis Confidence Man by : Maggie Haberman

Download or read book Confidence Man written by Maggie Haberman and published by Singel Uitgeverijen. This book was released on 2022-10-05 with total page 828 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the Pulitzer Prize–winning New York Times reporter who has defined Donald J. Trump’s presidency like no other journalist: a magnificent and disturbing reckoning that chronicles his life and its impact, from his rise in New York City to his tortured postpresidency. All of Trump’s behavior as president had echoes in what came before. In this revelatory and news-making book, Haberman brings together the events of his life into a single mesmerizing work. It is the definitive account of one of the most norms-shattering and consequential eras in American political history.


Donald Trump and American Populism

Donald Trump and American Populism

Author: Richard S. Conley

Publisher: Edinburgh University Press

Published: 2020-06-18

Total Pages: 372

ISBN-13: 1474450083

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This book evaluates the presidency of Donald Trump from a comparative, historical approach to connect his populist style to his predecessors.


Book Synopsis Donald Trump and American Populism by : Richard S. Conley

Download or read book Donald Trump and American Populism written by Richard S. Conley and published by Edinburgh University Press. This book was released on 2020-06-18 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book evaluates the presidency of Donald Trump from a comparative, historical approach to connect his populist style to his predecessors.


Trumpography

Trumpography

Author: Gene Ho

Publisher: iUniverse

Published: 2018-06-28

Total Pages: 332

ISBN-13: 1532051395

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Behind-the-scenes stories merged to history as seen through the lens and eyes of campaign photographer, Gene Ho: the principles that powered Donald Trump to become the president of the United States of America. “He who has ears, let him hear” (Matt. 13:9).


Book Synopsis Trumpography by : Gene Ho

Download or read book Trumpography written by Gene Ho and published by iUniverse. This book was released on 2018-06-28 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Behind-the-scenes stories merged to history as seen through the lens and eyes of campaign photographer, Gene Ho: the principles that powered Donald Trump to become the president of the United States of America. “He who has ears, let him hear” (Matt. 13:9).


Unmaking the Presidency

Unmaking the Presidency

Author: Susan Hennessey

Publisher: Farrar, Straus and Giroux

Published: 2020-01-21

Total Pages: 432

ISBN-13: 0374718415

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"This is a book for everyone who has developed an unexpected nostalgia for political 'norms' during the Trump years . . . Other books on the Trump White House expertly detail the mayhem inside; this book builds on those works to detail its consequences." —Carlos Lozada (one of twelve books to read "to understand what's going on") "Perhaps the most penetrating book to have been written about Trump in office." —Lawrence Douglas, The Times Literary Supplement The definitive account of how Donald Trump has wielded the powers of the American presidency The extraordinary authority of the U.S. presidency has no parallel in the democratic world. Today that authority resides in the hands of one man, Donald J. Trump. But rarely if ever has the nature of a president clashed more profoundly with the nature of the office. Unmaking the Presidency tells the story of the confrontation between a person and the institution he almost wholly embodies. From the moment of his inauguration, Trump has challenged our deepest expectations of the presidency. But what are those expectations, where did they come from, and how great is the damage? As editors of the “invaluable” (The New York Times) Lawfare website, Susan Hennessey and Benjamin Wittes have attracted a large audience to their hard-hitting and highly informed commentary on the controversies surrounding the Trump administration. In this book, they situate Trump-era scandals and outrages in the deeper context of the presidency itself. How should we understand the oath of office when it is taken by a man who may not know what it means to preserve, protect, and defend something other than himself? What aspects of Trump are radically different from past presidents and what aspects have historical antecedents? When has he simply built on his predecessors’ misdeeds, and when has he invented categories of misrule entirely his own? By setting Trump in the light of history, Hennessey and Wittes provide a crucial and durable account of a presidency like no other.


Book Synopsis Unmaking the Presidency by : Susan Hennessey

Download or read book Unmaking the Presidency written by Susan Hennessey and published by Farrar, Straus and Giroux. This book was released on 2020-01-21 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This is a book for everyone who has developed an unexpected nostalgia for political 'norms' during the Trump years . . . Other books on the Trump White House expertly detail the mayhem inside; this book builds on those works to detail its consequences." —Carlos Lozada (one of twelve books to read "to understand what's going on") "Perhaps the most penetrating book to have been written about Trump in office." —Lawrence Douglas, The Times Literary Supplement The definitive account of how Donald Trump has wielded the powers of the American presidency The extraordinary authority of the U.S. presidency has no parallel in the democratic world. Today that authority resides in the hands of one man, Donald J. Trump. But rarely if ever has the nature of a president clashed more profoundly with the nature of the office. Unmaking the Presidency tells the story of the confrontation between a person and the institution he almost wholly embodies. From the moment of his inauguration, Trump has challenged our deepest expectations of the presidency. But what are those expectations, where did they come from, and how great is the damage? As editors of the “invaluable” (The New York Times) Lawfare website, Susan Hennessey and Benjamin Wittes have attracted a large audience to their hard-hitting and highly informed commentary on the controversies surrounding the Trump administration. In this book, they situate Trump-era scandals and outrages in the deeper context of the presidency itself. How should we understand the oath of office when it is taken by a man who may not know what it means to preserve, protect, and defend something other than himself? What aspects of Trump are radically different from past presidents and what aspects have historical antecedents? When has he simply built on his predecessors’ misdeeds, and when has he invented categories of misrule entirely his own? By setting Trump in the light of history, Hennessey and Wittes provide a crucial and durable account of a presidency like no other.