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Building a business is just like building a house: You need a blueprint. Without this kind of tactical plan, it's hard to pinpoint where things go wrong-or visualize how much better they could be.This book shows readers how to attain consistency, profitability, and scalability in your construction or trade business. As the cofounder of the industry-leading coaching practice Small Business Growth Partners, Chris has helped develop a proven system for unlocking organizational growth. Whether you've been struggling with personnel issues, marketing, sales, processes, or anything in between, this book will help you transform your pain points into strengths.
Book Synopsis Drilling Down and Leveling Up by : Chris Penasa
Download or read book Drilling Down and Leveling Up written by Chris Penasa and published by . This book was released on 2021-02 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Building a business is just like building a house: You need a blueprint. Without this kind of tactical plan, it's hard to pinpoint where things go wrong-or visualize how much better they could be.This book shows readers how to attain consistency, profitability, and scalability in your construction or trade business. As the cofounder of the industry-leading coaching practice Small Business Growth Partners, Chris has helped develop a proven system for unlocking organizational growth. Whether you've been struggling with personnel issues, marketing, sales, processes, or anything in between, this book will help you transform your pain points into strengths.
This book shows you how to attain consistency, profitability, and scalability in your construction or trade business. As the cofounder of the industry-leading coaching practice Small Business Growth Partners, Chris has helped develop a proven system for unlocking organizational growth. Whether you've been struggling with personnel issues, marketing, sales, processes, or anything in between, this book will help you transform your pain points into strengths.
Book Synopsis Drilling Down and Leveling Up by : Chris Penasa
Download or read book Drilling Down and Leveling Up written by Chris Penasa and published by . This book was released on 2022-03-05 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This book shows you how to attain consistency, profitability, and scalability in your construction or trade business. As the cofounder of the industry-leading coaching practice Small Business Growth Partners, Chris has helped develop a proven system for unlocking organizational growth. Whether you've been struggling with personnel issues, marketing, sales, processes, or anything in between, this book will help you transform your pain points into strengths.
I spend a lot of time in marketing-oriented discussion lists. If you do, you probably also sense the incredible frustration of people who keep asking about using their customer data to retain customers and increase profits. Everybody knows they should be doing it, but can't find out how to do it. Consultants and agencies make this process sound like some kind of "black magic", something you can't possibly do yourself. I disagree. I think the average business owner can do a perfectly decent job creating profiles and using them to retain customers and drive profits. Thus the book. The examples provided are Internet specific, but the methods can be used in any business where customer data is available. This book is about the down-and-dirty, nitty-gritty art of taking chunks of data generated by your customers and making sense of it, getting it to speak to you, creating insight into what types of marketing or general business actions you can take to make your business more profitable. We'll be talking about "action-oriented" ideas you can generate on your own to drive sales and profits, ideas that will reveal themselves by analyzing your own customer data, using only a spreadsheet. We have all heard how important it is to collect customer data, to "know" your customer. What I don't hear much about is what exactly you DO with all that data once you have collected it. How is it used? What exactly is Drilling Down into the data supposed to tell me, and what am I looking for when I get there? For that matter, what data should I be collecting and how will I use it when I have it? And how much is this process going to cost me? The following list outlines what you will learn and be able to do after reading the Drilling Down book: --What data is important to collect about a customer and what data is not --How to create action-oriented customer profiles with an Excel spreadsheet --How to use these profiles to plan marketing promotions --How to use these profiles to define the future value of your customers --How to use these profiles to measure the general health of your business --How to use these profiles to encourage customers to do what you want them to --How to predict when a customer is about to defect and leave you --How to increase your profits while decreasing your marketing costs --How to design high ROI (Return on Investment) marketing promotions How to blow away investors with predictions of the future profitability of your business Table of Contents Chapter 1: What's a Customer Profile? Chapter 2: Data-Driven Marketing - Customer Retention Basics Chapter 3: The Language of Data, The Science of Profit Chapter 4: Interactivity Changes the Rules of the Game Chapter 5: How to Build a Customer Profiling Spreadsheet Chapter 6: How to Profile (Score) Your Customers Chapter 7: Marketing Using Customer Scores - Basic Approach Chapter 8: Using Customer Characteristics and Multiple Scores Chapter 9: Watching Scores over Time - Customer LifeCycles Chapter 10: Customer Scoring Grids - Profiling on Steroids Chapter 11: Calculating and Using LifeTime Value in Promotions Chapter 12: Turning Profiles into Profits - the Staging Area Chapter 13: Turning Profiles into Profits - the Financial Model Chapter 14: Turning Profiles into Profits - Financial Tweaks Chapter 15: Measuring Success in Best Customer Promotions Chapter 16: Some Final Thoughts Seasonal Adjustments to Marketing Promotions Don't Fight Customer Behavior CRM Software and Customer Scoring Data-Driven Marketing Program Descriptions There's more! Automate the basic customer scoring process on large groups of customers. Use the software included free with this edition! Windows OS and MS Access and Excel required to run the software.
Book Synopsis Drilling Down: Turning Customer Data into Profits with a Spreadsheet by : Jim Novo
Download or read book Drilling Down: Turning Customer Data into Profits with a Spreadsheet written by Jim Novo and published by BookLocker.com, Inc.. This book was released on 2004-06-18 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: I spend a lot of time in marketing-oriented discussion lists. If you do, you probably also sense the incredible frustration of people who keep asking about using their customer data to retain customers and increase profits. Everybody knows they should be doing it, but can't find out how to do it. Consultants and agencies make this process sound like some kind of "black magic", something you can't possibly do yourself. I disagree. I think the average business owner can do a perfectly decent job creating profiles and using them to retain customers and drive profits. Thus the book. The examples provided are Internet specific, but the methods can be used in any business where customer data is available. This book is about the down-and-dirty, nitty-gritty art of taking chunks of data generated by your customers and making sense of it, getting it to speak to you, creating insight into what types of marketing or general business actions you can take to make your business more profitable. We'll be talking about "action-oriented" ideas you can generate on your own to drive sales and profits, ideas that will reveal themselves by analyzing your own customer data, using only a spreadsheet. We have all heard how important it is to collect customer data, to "know" your customer. What I don't hear much about is what exactly you DO with all that data once you have collected it. How is it used? What exactly is Drilling Down into the data supposed to tell me, and what am I looking for when I get there? For that matter, what data should I be collecting and how will I use it when I have it? And how much is this process going to cost me? The following list outlines what you will learn and be able to do after reading the Drilling Down book: --What data is important to collect about a customer and what data is not --How to create action-oriented customer profiles with an Excel spreadsheet --How to use these profiles to plan marketing promotions --How to use these profiles to define the future value of your customers --How to use these profiles to measure the general health of your business --How to use these profiles to encourage customers to do what you want them to --How to predict when a customer is about to defect and leave you --How to increase your profits while decreasing your marketing costs --How to design high ROI (Return on Investment) marketing promotions How to blow away investors with predictions of the future profitability of your business Table of Contents Chapter 1: What's a Customer Profile? Chapter 2: Data-Driven Marketing - Customer Retention Basics Chapter 3: The Language of Data, The Science of Profit Chapter 4: Interactivity Changes the Rules of the Game Chapter 5: How to Build a Customer Profiling Spreadsheet Chapter 6: How to Profile (Score) Your Customers Chapter 7: Marketing Using Customer Scores - Basic Approach Chapter 8: Using Customer Characteristics and Multiple Scores Chapter 9: Watching Scores over Time - Customer LifeCycles Chapter 10: Customer Scoring Grids - Profiling on Steroids Chapter 11: Calculating and Using LifeTime Value in Promotions Chapter 12: Turning Profiles into Profits - the Staging Area Chapter 13: Turning Profiles into Profits - the Financial Model Chapter 14: Turning Profiles into Profits - Financial Tweaks Chapter 15: Measuring Success in Best Customer Promotions Chapter 16: Some Final Thoughts Seasonal Adjustments to Marketing Promotions Don't Fight Customer Behavior CRM Software and Customer Scoring Data-Driven Marketing Program Descriptions There's more! Automate the basic customer scoring process on large groups of customers. Use the software included free with this edition! Windows OS and MS Access and Excel required to run the software.
Solve business challenges with Microsoft Power BI's advanced visualization and data analysis techniques Key FeaturesCreate effective storytelling reports by implementing simple-to-intermediate Power BI featuresDevelop powerful analytical models to extract key insights for changing business needsBuild, publish, and share impressive dashboards for your organizationBook Description To succeed in today's transforming business world, organizations need business intelligence capabilities to make smarter decisions faster than ever before. This Power BI book is an entry-level guide that will get you up and running with data modeling, visualization, and analytical techniques from scratch. You'll find this book handy if you want to get well-versed with the extensive Power BI ecosystem. You'll start by covering the basics of business intelligence and installing Power BI. You'll then learn the wide range of Power BI features to unlock business insights. As you progress, the book will take you through how to use Power Query to ingest, cleanse, and shape your data, and use Power BI DAX to create simple to complex calculations. You'll also be able to add a variety of interactive visualizations to your reports to bring your data to life. Finally, you'll gain hands-on experience in creating visually stunning reports that speak to business decision makers, and see how you can securely share these reports and collaborate with others. By the end of this book, you'll be ready to create simple, yet effective, BI reports and dashboards using the latest features of Power BI. What you will learnExplore the different features of Power BI to create interactive dashboardsUse the Query Editor to import and transform dataPerform simple and complex DAX calculations to enhance analysisDiscover business insights and tell a story with your data using Power BIExplore data and learn to manage datasets, dataflows, and data gatewaysUse workspaces to collaborate with others and publish your reportsWho this book is for If you’re an IT manager, data analyst, or BI user new to using Power BI for solving business intelligence problems, this book is for you. You’ll also find this book useful if you want to migrate from other BI tools to create powerful and interactive dashboards. No experience of working with Power BI is expected.
Book Synopsis Learn Power BI by : Greg Deckler
Download or read book Learn Power BI written by Greg Deckler and published by Packt Publishing Ltd. This book was released on 2019-09-13 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: Solve business challenges with Microsoft Power BI's advanced visualization and data analysis techniques Key FeaturesCreate effective storytelling reports by implementing simple-to-intermediate Power BI featuresDevelop powerful analytical models to extract key insights for changing business needsBuild, publish, and share impressive dashboards for your organizationBook Description To succeed in today's transforming business world, organizations need business intelligence capabilities to make smarter decisions faster than ever before. This Power BI book is an entry-level guide that will get you up and running with data modeling, visualization, and analytical techniques from scratch. You'll find this book handy if you want to get well-versed with the extensive Power BI ecosystem. You'll start by covering the basics of business intelligence and installing Power BI. You'll then learn the wide range of Power BI features to unlock business insights. As you progress, the book will take you through how to use Power Query to ingest, cleanse, and shape your data, and use Power BI DAX to create simple to complex calculations. You'll also be able to add a variety of interactive visualizations to your reports to bring your data to life. Finally, you'll gain hands-on experience in creating visually stunning reports that speak to business decision makers, and see how you can securely share these reports and collaborate with others. By the end of this book, you'll be ready to create simple, yet effective, BI reports and dashboards using the latest features of Power BI. What you will learnExplore the different features of Power BI to create interactive dashboardsUse the Query Editor to import and transform dataPerform simple and complex DAX calculations to enhance analysisDiscover business insights and tell a story with your data using Power BIExplore data and learn to manage datasets, dataflows, and data gatewaysUse workspaces to collaborate with others and publish your reportsWho this book is for If you’re an IT manager, data analyst, or BI user new to using Power BI for solving business intelligence problems, this book is for you. You’ll also find this book useful if you want to migrate from other BI tools to create powerful and interactive dashboards. No experience of working with Power BI is expected.
Formerly published by Chicago Business Press, now published by Sage Database Design, Query Formulation, and Administration, Eighth Edition, offers a comprehensive understanding of database technology. Author Michael Mannino equips students with the necessary tools to grasp the fundamental concepts of database management, and then guides them in honing their skills to solve both basic and advanced challenges in query formulation, data modeling, and database application development. Features of the Eighth Edition: Unmatched SQL coverage in both breadth and depth Oracle and PostgreSQL coverage Problem-solving guidelines Sample databases and examples Data modeling tools Data warehouse coverage NoSQL coverage Current and cutting-edge topics Comprehensive enough for multiple database courses
Book Synopsis Database Design, Query, Formulation, and Administration by : Michael Mannino
Download or read book Database Design, Query, Formulation, and Administration written by Michael Mannino and published by SAGE Publications. This book was released on 2022-09-15 with total page 817 pages. Available in PDF, EPUB and Kindle. Book excerpt: Formerly published by Chicago Business Press, now published by Sage Database Design, Query Formulation, and Administration, Eighth Edition, offers a comprehensive understanding of database technology. Author Michael Mannino equips students with the necessary tools to grasp the fundamental concepts of database management, and then guides them in honing their skills to solve both basic and advanced challenges in query formulation, data modeling, and database application development. Features of the Eighth Edition: Unmatched SQL coverage in both breadth and depth Oracle and PostgreSQL coverage Problem-solving guidelines Sample databases and examples Data modeling tools Data warehouse coverage NoSQL coverage Current and cutting-edge topics Comprehensive enough for multiple database courses
Create custom dashboards and share using IBM Cognos BI 10.1
Book Synopsis IBM Cognos Business Intelligence 10. 1 Dashboarding Cookbook by : Ankit Garg
Download or read book IBM Cognos Business Intelligence 10. 1 Dashboarding Cookbook written by Ankit Garg and published by Packt Publishing Ltd. This book was released on 2012-07-20 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create custom dashboards and share using IBM Cognos BI 10.1
A riveting portrait of a rural Pennsylvania town at the center of the fracking controversy Shale gas extraction—commonly known as fracking—is often portrayed as an energy revolution that will transform the American economy and geopolitics. But in greater Williamsport, Pennsylvania, fracking is personal. Up to Heaven and Down to Hell is a vivid and sometimes heartbreaking account of what happens when one of the most momentous decisions about the well-being of our communities and our planet—whether or not to extract shale gas and oil from the very land beneath our feet—is largely a private choice that millions of ordinary people make without the public's consent. The United States is the only country in the world where property rights commonly extend "up to heaven and down to hell," which means that landowners have the exclusive right to lease their subsurface mineral estates to petroleum companies. Colin Jerolmack spent eight months living with rural communities outside of Williamsport as they confronted the tension between property rights and the commonwealth. In this deeply intimate book, he reveals how the decision to lease brings financial rewards but can also cause irreparable harm to neighbors, to communal resources like air and water, and even to oneself. Up to Heaven and Down to Hell casts America’s ideas about freedom and property rights in a troubling new light, revealing how your personal choices can undermine your neighbors’ liberty, and how the exercise of individual rights can bring unintended environmental consequences for us all.
Book Synopsis Up to Heaven and Down to Hell by : Colin Jerolmack
Download or read book Up to Heaven and Down to Hell written by Colin Jerolmack and published by Princeton University Press. This book was released on 2022-08-23 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: A riveting portrait of a rural Pennsylvania town at the center of the fracking controversy Shale gas extraction—commonly known as fracking—is often portrayed as an energy revolution that will transform the American economy and geopolitics. But in greater Williamsport, Pennsylvania, fracking is personal. Up to Heaven and Down to Hell is a vivid and sometimes heartbreaking account of what happens when one of the most momentous decisions about the well-being of our communities and our planet—whether or not to extract shale gas and oil from the very land beneath our feet—is largely a private choice that millions of ordinary people make without the public's consent. The United States is the only country in the world where property rights commonly extend "up to heaven and down to hell," which means that landowners have the exclusive right to lease their subsurface mineral estates to petroleum companies. Colin Jerolmack spent eight months living with rural communities outside of Williamsport as they confronted the tension between property rights and the commonwealth. In this deeply intimate book, he reveals how the decision to lease brings financial rewards but can also cause irreparable harm to neighbors, to communal resources like air and water, and even to oneself. Up to Heaven and Down to Hell casts America’s ideas about freedom and property rights in a troubling new light, revealing how your personal choices can undermine your neighbors’ liberty, and how the exercise of individual rights can bring unintended environmental consequences for us all.
A practical, easy-to-understand guide to Balanced Scorecard for busy business leaders The Balanced Scorecard method is an analysis technique designed to translate an organization's mission and vision statement and overall business strategies into specific, quantifiable goals, and to monitor the organization's performance in achieving these goals. Much less technology driven then other analysis approaches, it analyzes an organization's overall performance in four regards: financial analysis, customer service, productivity and internal analysis, and employee growth and satisfaction. Balanced Scorecard Strategy For Dummies breaks down the basics of Balanced Scorecard in simple language with practical, Dummies-style guidance on getting it done. This book covers all the basics of Balanced Scorecard for busy executives and managers-and does it without the high price tag of most professional level Balanced Scorecard guides.
Book Synopsis Balanced Scorecard Strategy For Dummies by : Charles Hannabarger
Download or read book Balanced Scorecard Strategy For Dummies written by Charles Hannabarger and published by John Wiley & Sons. This book was released on 2011-02-09 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical, easy-to-understand guide to Balanced Scorecard for busy business leaders The Balanced Scorecard method is an analysis technique designed to translate an organization's mission and vision statement and overall business strategies into specific, quantifiable goals, and to monitor the organization's performance in achieving these goals. Much less technology driven then other analysis approaches, it analyzes an organization's overall performance in four regards: financial analysis, customer service, productivity and internal analysis, and employee growth and satisfaction. Balanced Scorecard Strategy For Dummies breaks down the basics of Balanced Scorecard in simple language with practical, Dummies-style guidance on getting it done. This book covers all the basics of Balanced Scorecard for busy executives and managers-and does it without the high price tag of most professional level Balanced Scorecard guides.
A fast track guide to uncovering the analytical power of Oracle Business Intelligence: Analytic SQL, Oracle Discoverer, Oracle Reports, and Oracle Warehouse Builder with this book and eBook.
Book Synopsis Oracle Business Intelligence by : Yuli Vailiev
Download or read book Oracle Business Intelligence written by Yuli Vailiev and published by Packt Publishing Ltd. This book was released on 2010-10-12 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fast track guide to uncovering the analytical power of Oracle Business Intelligence: Analytic SQL, Oracle Discoverer, Oracle Reports, and Oracle Warehouse Builder with this book and eBook.
The Document Analysis Guide contains instructions for business analysts to execute and analyze a document in MicroStrategy Desktop and MicroStrategy Web, building on basic concepts about projects and reports presented in the MicroStrategy Basic Reporting Guide.
Book Synopsis Document Analysis Guide for for MicroStrategy Analytics Enterprise by : MicroStrategy Product Manuals
Download or read book Document Analysis Guide for for MicroStrategy Analytics Enterprise written by MicroStrategy Product Manuals and published by MicroStrategy, Inc.. This book was released on 2013-10-31 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Document Analysis Guide contains instructions for business analysts to execute and analyze a document in MicroStrategy Desktop and MicroStrategy Web, building on basic concepts about projects and reports presented in the MicroStrategy Basic Reporting Guide.
