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An online marketing expert shares practical steps for starting and scaling your e-commerce brand—plus interviews with successful online entrepreneurs. In the age of Amazon, e-commerce is the name of the game. And over the past few years, the shift to online shopping has radically accelerated. If you don’t have an e-commerce business yet, it’s time to start one! If you already have one, it’s time to scale up. E-Commerce Power teaches you how to harness the power of the niche brand model. It is filled with useful knowledge and practical tips such as proven online marketing methods, management and goal-setting techniques, and advice on developing new products from brainstorm to launch and beyond. Plus informative interviews with entrepreneurs, including: Mike Brown, Death Wish Coffee Zac Martin, Yellow Hammer Tools Alex Shirley-Smith, Tentsile Lisa and Jared Madsen, Madsen Cycles Ashley Turner, Farmbox Direct Cinnamon Miles, Pixie Faire Daniel Leake, Catfish Sumo Atulya Bingham, The Mud Home
Book Synopsis E-Commerce Power by : Jason G. Miles
Download or read book E-Commerce Power written by Jason G. Miles and published by Morgan James Publishing. This book was released on 2021-01-05 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: An online marketing expert shares practical steps for starting and scaling your e-commerce brand—plus interviews with successful online entrepreneurs. In the age of Amazon, e-commerce is the name of the game. And over the past few years, the shift to online shopping has radically accelerated. If you don’t have an e-commerce business yet, it’s time to start one! If you already have one, it’s time to scale up. E-Commerce Power teaches you how to harness the power of the niche brand model. It is filled with useful knowledge and practical tips such as proven online marketing methods, management and goal-setting techniques, and advice on developing new products from brainstorm to launch and beyond. Plus informative interviews with entrepreneurs, including: Mike Brown, Death Wish Coffee Zac Martin, Yellow Hammer Tools Alex Shirley-Smith, Tentsile Lisa and Jared Madsen, Madsen Cycles Ashley Turner, Farmbox Direct Cinnamon Miles, Pixie Faire Daniel Leake, Catfish Sumo Atulya Bingham, The Mud Home
Book Synopsis The New Brand Builders by : Jason G. Miles
Download or read book The New Brand Builders written by Jason G. Miles and published by . This book was released on 2021-01-05 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt:
E-commerce provides immense capability for connectivity through buying and selling activities all over the world. During the last two decades new concepts of business have evolved due to popularity of the Internet, providing new business opportunities for commercial organisations and they are being further influenced by user activities of newer applications of the Internet. Business transactions are made possible through a combination of secure data processing, networking technologies and interactivity functions. Business models are also subjected to continuous external forces of technological evolution, innovative solutions derived through competition, creation of legal boundaries through legislation and social change. The main purpose of this book is to provide the reader with a familiarity of the web based e- commerce environment and position them to deal confidently with a competitive global business environment. The book contains a numbers of case studies providing the reader with different perspectives in interface design, technology usage, quality measurement and performance aspects of developing web-based e-commerce.
Book Synopsis E-commerce by : Kyeong Kang
Download or read book E-commerce written by Kyeong Kang and published by BoD – Books on Demand. This book was released on 2010-02-01 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: E-commerce provides immense capability for connectivity through buying and selling activities all over the world. During the last two decades new concepts of business have evolved due to popularity of the Internet, providing new business opportunities for commercial organisations and they are being further influenced by user activities of newer applications of the Internet. Business transactions are made possible through a combination of secure data processing, networking technologies and interactivity functions. Business models are also subjected to continuous external forces of technological evolution, innovative solutions derived through competition, creation of legal boundaries through legislation and social change. The main purpose of this book is to provide the reader with a familiarity of the web based e- commerce environment and position them to deal confidently with a competitive global business environment. The book contains a numbers of case studies providing the reader with different perspectives in interface design, technology usage, quality measurement and performance aspects of developing web-based e-commerce.
Start Marketing NOW on the World's Fastest-Growing Website! You thought Facebook, YouTube, and Twitter were big? Pinterest is outpacing them all. As a marketer, you can't afford to ignore this amazing new platform. Why should you start marketing right now on Pinterest? In a word: MORE. You'll drive more traffic, get more customers, and make more money than ever! Pinterest Power provides all the tools, tips, and strategies you need to get going--right now, the right way. "Pinterest has unimaginable potential as a marketing and customer relationship building tool. In this fantastic book Jason and Karen reveal their highly effective blueprint for using it the right way. This is the guide to Pinterest that I'm having my staff read." -- JIM COCKRUM, bestselling author of Free Marketing: 101 Low and No-Cost Ways to Grow Your Business "Pinterest is one of the hottest and fastest social tools on the Internet today. It's growing faster than Facebook did, and you don't want to be left behind. Jason Miles will show you step-by-step how he uses Pinterest to make money online." -- SKIP MCGRATH, author of Three Weeks to eBay Profits
Book Synopsis Pinterest Power: Market Your Business, Sell Your Product, and Build Your Brand on the World's Hottest Social Network by : Jason Miles
Download or read book Pinterest Power: Market Your Business, Sell Your Product, and Build Your Brand on the World's Hottest Social Network written by Jason Miles and published by McGraw Hill Professional. This book was released on 2012-10-09 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Start Marketing NOW on the World's Fastest-Growing Website! You thought Facebook, YouTube, and Twitter were big? Pinterest is outpacing them all. As a marketer, you can't afford to ignore this amazing new platform. Why should you start marketing right now on Pinterest? In a word: MORE. You'll drive more traffic, get more customers, and make more money than ever! Pinterest Power provides all the tools, tips, and strategies you need to get going--right now, the right way. "Pinterest has unimaginable potential as a marketing and customer relationship building tool. In this fantastic book Jason and Karen reveal their highly effective blueprint for using it the right way. This is the guide to Pinterest that I'm having my staff read." -- JIM COCKRUM, bestselling author of Free Marketing: 101 Low and No-Cost Ways to Grow Your Business "Pinterest is one of the hottest and fastest social tools on the Internet today. It's growing faster than Facebook did, and you don't want to be left behind. Jason Miles will show you step-by-step how he uses Pinterest to make money online." -- SKIP MCGRATH, author of Three Weeks to eBay Profits
New in the Second Edition Contains over 60% new material Complete and extensive glossary will be added Complete revision and update of the security chapter (reflecting the recent Yahoo experience) Strengthened coverage of E-Business to Business Increased and redesigned case studies Increased European and international coverage Revised, expanded, and enhanced illustrations New, attractive text design with features such as margin notes Increased size of tables containing website contacts Redesigned cover * Contains over 60% new material * Complete and extensive glossary will be added * Complete revision and update of the security chapter (reflecting the recent Yahoo experience) * Strengthened coverage of E-Business to Business * Increased and redesigned case studies * Increased European and international coverage * Revised, expanded, and enhanced illustrations * New, attractive text design with features such as margin notes * Increased size of tables containing website contacts * Redesigned cover
Book Synopsis The E-Commerce Book by : Steffano Korper
Download or read book The E-Commerce Book written by Steffano Korper and published by Elsevier. This book was released on 2000-10-24 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: New in the Second Edition Contains over 60% new material Complete and extensive glossary will be added Complete revision and update of the security chapter (reflecting the recent Yahoo experience) Strengthened coverage of E-Business to Business Increased and redesigned case studies Increased European and international coverage Revised, expanded, and enhanced illustrations New, attractive text design with features such as margin notes Increased size of tables containing website contacts Redesigned cover * Contains over 60% new material * Complete and extensive glossary will be added * Complete revision and update of the security chapter (reflecting the recent Yahoo experience) * Strengthened coverage of E-Business to Business * Increased and redesigned case studies * Increased European and international coverage * Revised, expanded, and enhanced illustrations * New, attractive text design with features such as margin notes * Increased size of tables containing website contacts * Redesigned cover
Introduction to E-commerce discusses the foundations and key aspects of E-commerce while focusing on the latest developments in the E-commerce industry. Practical case studies offer a useful reference for dealing with various issues in E-commerce such as latest applications, management techniques, or psychological methods. Dr. Zheng Qin is currently Director of the E-Commerce Institute of Xi’an Jiaotong University.
Book Synopsis Introduction to E-commerce by : Zheng Qin
Download or read book Introduction to E-commerce written by Zheng Qin and published by Springer Science & Business Media. This book was released on 2010-06-30 with total page 527 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to E-commerce discusses the foundations and key aspects of E-commerce while focusing on the latest developments in the E-commerce industry. Practical case studies offer a useful reference for dealing with various issues in E-commerce such as latest applications, management techniques, or psychological methods. Dr. Zheng Qin is currently Director of the E-Commerce Institute of Xi’an Jiaotong University.
Book Synopsis Encyclopedia of E-Commerce, E-Government, and Mobile Commerce by : Khosrow-Pour, D.B.A., Mehdi
Download or read book Encyclopedia of E-Commerce, E-Government, and Mobile Commerce written by Khosrow-Pour, D.B.A., Mehdi and published by IGI Global. This book was released on 2006-03-31 with total page 1350 pages. Available in PDF, EPUB and Kindle. Book excerpt: [Administration (référence électronique)].
E-commerce. Some businesses have enjoyed tremendous success, while others that have been in it a while wonder why it’s not working as well as they had anticipated. Some businesses think they should be in it, but don’t know where to start. Others think all you need is a URL and a Web site and you’re in business. E-commerce encompasses all aspects of buying and selling online. That necessitates several Internet technologies, including enterprise resource planning, electronic-procurement and payment transaction processing, Web site design, EDI and XML, networking protocols, and security. E-commerce is where sales and marketing and IT meet. Each group needs to know something about the other’s side of the business to do business online successfully. E-Commerce For Dummies helps bridge the gap between technical and sales with: Explanations of both business strategy and technology A comprehensive overview of the diverse areas of e-commerce, including business-to-business (B2B) and business-to-consumer (B2C). Case studies that show real-world examples of what strategies are succeeding and what strategies are failing The authors include Greg Holden, the e-Marketplace columnist for CNET and bestselling author of Starting an Online Business For Dummies, and two prominent analysts from the e-commerce division of IDC, one of the premier technology and business forecasting companies in the world. They provide guidance to help businesses just entering the e-commerce and companies that want to boost their e-commerce sales, including information on: Marketing and competing in Cyberspace Planning your storefront Processing and fulfilling online transactions Dealing with the back office, including managing the supply chain and setting up distribution and fulfillment systems With online sales increasing at a phenomenal rate, established “brick and mortar” firms as well as entrepreneurs are realizing that e-commerce represents a tremendous opportunity. E-Commerce For Dummies helps businesses seize that opportunity and get down to business—online business—fast.
Book Synopsis E-Commerce For Dummies by : Don Jones
Download or read book E-Commerce For Dummies written by Don Jones and published by For Dummies. This book was released on 2001-08-29 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: E-commerce. Some businesses have enjoyed tremendous success, while others that have been in it a while wonder why it’s not working as well as they had anticipated. Some businesses think they should be in it, but don’t know where to start. Others think all you need is a URL and a Web site and you’re in business. E-commerce encompasses all aspects of buying and selling online. That necessitates several Internet technologies, including enterprise resource planning, electronic-procurement and payment transaction processing, Web site design, EDI and XML, networking protocols, and security. E-commerce is where sales and marketing and IT meet. Each group needs to know something about the other’s side of the business to do business online successfully. E-Commerce For Dummies helps bridge the gap between technical and sales with: Explanations of both business strategy and technology A comprehensive overview of the diverse areas of e-commerce, including business-to-business (B2B) and business-to-consumer (B2C). Case studies that show real-world examples of what strategies are succeeding and what strategies are failing The authors include Greg Holden, the e-Marketplace columnist for CNET and bestselling author of Starting an Online Business For Dummies, and two prominent analysts from the e-commerce division of IDC, one of the premier technology and business forecasting companies in the world. They provide guidance to help businesses just entering the e-commerce and companies that want to boost their e-commerce sales, including information on: Marketing and competing in Cyberspace Planning your storefront Processing and fulfilling online transactions Dealing with the back office, including managing the supply chain and setting up distribution and fulfillment systems With online sales increasing at a phenomenal rate, established “brick and mortar” firms as well as entrepreneurs are realizing that e-commerce represents a tremendous opportunity. E-Commerce For Dummies helps businesses seize that opportunity and get down to business—online business—fast.
2.1 E-Government: e-Governance and e-Democracy The term Electronic Government (e-Government), as an expression, was coined after the example of Electronic Commerce. In spite of being a relatively recent expression, e-Government designates a field of activity that has been with us for several decades and which has attained a high level of penetration in many countries2. What has been observed over the recent years is a shift on the broadness of the e-Government concept. The ideas inside e-Governance and e- Democracy are to some extent promising big changes in public administration. The demand now is not only simply delivering a service - line. It is to deliver complex and new services, which are all citizen-centric. Another important demand is related to the improvement of citizen's participation in governmental processes and decisions so that the governments' transparency and legitimacy are enforced. In order to fulfill these new demands, a lot of research has been done over the recent years (see Section 3) but many challenges are still to be faced, not only in the technological field, but also in the political and social aspects.
Book Synopsis Challenges of Expanding Internet: E-Commerce, E-Business, and E-Government by : Matohisa Funabashi
Download or read book Challenges of Expanding Internet: E-Commerce, E-Business, and E-Government written by Matohisa Funabashi and published by Springer. This book was released on 2006-06-08 with total page 616 pages. Available in PDF, EPUB and Kindle. Book excerpt: 2.1 E-Government: e-Governance and e-Democracy The term Electronic Government (e-Government), as an expression, was coined after the example of Electronic Commerce. In spite of being a relatively recent expression, e-Government designates a field of activity that has been with us for several decades and which has attained a high level of penetration in many countries2. What has been observed over the recent years is a shift on the broadness of the e-Government concept. The ideas inside e-Governance and e- Democracy are to some extent promising big changes in public administration. The demand now is not only simply delivering a service - line. It is to deliver complex and new services, which are all citizen-centric. Another important demand is related to the improvement of citizen's participation in governmental processes and decisions so that the governments' transparency and legitimacy are enforced. In order to fulfill these new demands, a lot of research has been done over the recent years (see Section 3) but many challenges are still to be faced, not only in the technological field, but also in the political and social aspects.
In today's digital era, the rise of e-commerce has revolutionized the way we buy and sell products and services. The convenience and accessibility of online shopping have opened up endless opportunities for everyone, from consumers to entrepreneurs. Understanding the basics of e-commerce is essential for anyone looking to tap into this booming industry and unleash their potential. E-commerce, short for electronic commerce, refers to the buying and selling of goods and services over the internet. It eliminates the need for physical storefronts and allows businesses to reach customers worldwide. With just a few clicks, consumers can browse through a vast array of products, compare prices, read reviews, and make purchases from the comfort of their own homes. One of the key factors behind the exponential growth of e-commerce is the increasing number of internet users globally. As technology becomes more accessible and affordable, people from all walks of life are gaining access to the internet, creating a massive market potential for online businesses. The rise of e-commerce has given rise to various niches, catering to different consumer needs and preferences. Online marketplaces like Amazon, eBay, and Alibaba have become household names, offering a wide range of products and services. These platforms bring together buyers and sellers, facilitating transactions and ensuring a seamless shopping experience. Additionally, the emergence of niche e-commerce websites has allowed entrepreneurs to target specific markets, catering to niche interests and hobbies. For entrepreneurs, e-commerce presents a world of opportunities. Starting an online business requires minimal capital compared to traditional brick-and-mortar stores. This means that anyone with a unique product idea or specialized knowledge can turn their passion into a profitable venture. Moreover, e-commerce offers a level playing field, allowing small businesses to compete with industry giants. To succeed in e-commerce, it is crucial to understand the basics of setting up an online store, managing inventory, and creating effective marketing strategies. Additionally, ensuring a secure and user-friendly website, optimizing for search engines, and providing excellent customer service are vital for long-term success.
Book Synopsis The Power of E-commerce by : Rebecca Renoir
Download or read book The Power of E-commerce written by Rebecca Renoir and published by . This book was released on 2023-11-12 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's digital era, the rise of e-commerce has revolutionized the way we buy and sell products and services. The convenience and accessibility of online shopping have opened up endless opportunities for everyone, from consumers to entrepreneurs. Understanding the basics of e-commerce is essential for anyone looking to tap into this booming industry and unleash their potential. E-commerce, short for electronic commerce, refers to the buying and selling of goods and services over the internet. It eliminates the need for physical storefronts and allows businesses to reach customers worldwide. With just a few clicks, consumers can browse through a vast array of products, compare prices, read reviews, and make purchases from the comfort of their own homes. One of the key factors behind the exponential growth of e-commerce is the increasing number of internet users globally. As technology becomes more accessible and affordable, people from all walks of life are gaining access to the internet, creating a massive market potential for online businesses. The rise of e-commerce has given rise to various niches, catering to different consumer needs and preferences. Online marketplaces like Amazon, eBay, and Alibaba have become household names, offering a wide range of products and services. These platforms bring together buyers and sellers, facilitating transactions and ensuring a seamless shopping experience. Additionally, the emergence of niche e-commerce websites has allowed entrepreneurs to target specific markets, catering to niche interests and hobbies. For entrepreneurs, e-commerce presents a world of opportunities. Starting an online business requires minimal capital compared to traditional brick-and-mortar stores. This means that anyone with a unique product idea or specialized knowledge can turn their passion into a profitable venture. Moreover, e-commerce offers a level playing field, allowing small businesses to compete with industry giants. To succeed in e-commerce, it is crucial to understand the basics of setting up an online store, managing inventory, and creating effective marketing strategies. Additionally, ensuring a secure and user-friendly website, optimizing for search engines, and providing excellent customer service are vital for long-term success.
