Effective Sustainability Communication for Music Festivals and Other Mega-Events. Find Out how to Green the Crowd

Effective Sustainability Communication for Music Festivals and Other Mega-Events. Find Out how to Green the Crowd

Author: Franziska Hillmer

Publisher: Anchor Academic Publishing

Published: 2016-05

Total Pages: 145

ISBN-13: 395489498X

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Festivals are an important part of the music event industry, especially for young adults. But compared to the beginnings, their meanings have changed: Attendees want to celebrate without any compromises. However, today mankind is confronted with the greatest sustainability challenges, which are not satisfactorily tackled. Still, with a rising awareness of these issues, companies’ interest in including sustainability issues in their communications strategy has increased. This study attempts to explore how a Sustainability Communication (SC) concept needs to be designed to reach fans of music festivals and influence them towards a more sustainable behaviour. For that purpose, it deals with sustainability management, background information about SC and the attendees’ needs. Moreover, it shows rays of hope for this issue in the festival landscape. Afterwards the results of a survey conducted among festival fans (more than 750 participants), examining their attitude regarding sustainability issues, were assessed. This study aims to equip the reader with a thorough knowledge of the potential of Sustainability Communication within and through festivals, as well as give an insight into how a SC strategy must consider the needs of fans to realize a more sustainable event.


Book Synopsis Effective Sustainability Communication for Music Festivals and Other Mega-Events. Find Out how to Green the Crowd by : Franziska Hillmer

Download or read book Effective Sustainability Communication for Music Festivals and Other Mega-Events. Find Out how to Green the Crowd written by Franziska Hillmer and published by Anchor Academic Publishing. This book was released on 2016-05 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: Festivals are an important part of the music event industry, especially for young adults. But compared to the beginnings, their meanings have changed: Attendees want to celebrate without any compromises. However, today mankind is confronted with the greatest sustainability challenges, which are not satisfactorily tackled. Still, with a rising awareness of these issues, companies’ interest in including sustainability issues in their communications strategy has increased. This study attempts to explore how a Sustainability Communication (SC) concept needs to be designed to reach fans of music festivals and influence them towards a more sustainable behaviour. For that purpose, it deals with sustainability management, background information about SC and the attendees’ needs. Moreover, it shows rays of hope for this issue in the festival landscape. Afterwards the results of a survey conducted among festival fans (more than 750 participants), examining their attitude regarding sustainability issues, were assessed. This study aims to equip the reader with a thorough knowledge of the potential of Sustainability Communication within and through festivals, as well as give an insight into how a SC strategy must consider the needs of fans to realize a more sustainable event.

Effective Sustainability Communication for Music Festivals and other Mega-Events

Effective Sustainability Communication for Music Festivals and other Mega-Events

Author: Franziska Hillmer

Publisher: diplom.de

Published: 2016-03-23

Total Pages: 142

ISBN-13: 3954899981

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Festivals are an important part of the music event industry, especially for young adults. But compared to the beginnings, their meanings have changed: Attendees want to celebrate without any compromises. However, today mankind is confronted with the greatest sustainability challenges, which are not satisfactorily tackled. Still, with a rising awareness of these issues, companies’ interest in including sustainability issues in their communications strategy has increased. This study attempts to explore how a Sustainability Communication (SC) concept needs to be designed to reach fans of music festivals and influence them towards a more sustainable behaviour. For that purpose, it deals with sustainability management, background information about SC and the attendees’ needs. Moreover, it shows rays of hope for this issue in the festival landscape. Afterwards the results of a survey conducted among festival fans (more than 750 participants), examining their attitude regarding sustainability issues, were assessed. This study aims to equip the reader with a thorough knowledge of the potential of Sustainability Communication within and through festivals, as well as give an insight into how a SC strategy must consider the needs of fans to realize a more sustainable event.


Book Synopsis Effective Sustainability Communication for Music Festivals and other Mega-Events by : Franziska Hillmer

Download or read book Effective Sustainability Communication for Music Festivals and other Mega-Events written by Franziska Hillmer and published by diplom.de. This book was released on 2016-03-23 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: Festivals are an important part of the music event industry, especially for young adults. But compared to the beginnings, their meanings have changed: Attendees want to celebrate without any compromises. However, today mankind is confronted with the greatest sustainability challenges, which are not satisfactorily tackled. Still, with a rising awareness of these issues, companies’ interest in including sustainability issues in their communications strategy has increased. This study attempts to explore how a Sustainability Communication (SC) concept needs to be designed to reach fans of music festivals and influence them towards a more sustainable behaviour. For that purpose, it deals with sustainability management, background information about SC and the attendees’ needs. Moreover, it shows rays of hope for this issue in the festival landscape. Afterwards the results of a survey conducted among festival fans (more than 750 participants), examining their attitude regarding sustainability issues, were assessed. This study aims to equip the reader with a thorough knowledge of the potential of Sustainability Communication within and through festivals, as well as give an insight into how a SC strategy must consider the needs of fans to realize a more sustainable event.

Events and Sustainability

Events and Sustainability

Author: Kirsten Holmes

Publisher: Routledge

Published: 2015-03-24

Total Pages: 244

ISBN-13: 1317800265

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Increasing concerns over climate and environmental change, the global economic and financial crisis and impacts on host communities, audiences, participants and destinations has reinforced the need for more sustainable approaches to events. Sustainability now features as part of the bid process for many mega-events, such as the Olympic Games, as well as significant regional and local events, where the event organisers are required by funding bodies and governments to generate broader outcomes for the locality. This book is the first to offer students a comprehensive introduction to the full range of issues and topics relevant to event sustainability including impacts, operating and policy environments, stimulating urban regeneration and creating lasting legacies, as well as practical knowledge on how to achieve a sustainable event. Taking a holistic approach drawing on multidisciplinary theory it offers insight into the economic, socio-cultural and environmental impacts and how these can be adapted or mitigated. Theory and practice are linked through integrated case studies based on a wide range of event types from mega events to community festivals to show impacts, best practice and how better sustainable practice can be achieved in the future. Learning objectives, discussion questions and further reading suggestions are included to aid understanding and further knowledge; additional resources for lecturers and students including power point slides, video and web links are available online. Events and Sustainability is essential reading for all events management students and future managers.


Book Synopsis Events and Sustainability by : Kirsten Holmes

Download or read book Events and Sustainability written by Kirsten Holmes and published by Routledge. This book was released on 2015-03-24 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Increasing concerns over climate and environmental change, the global economic and financial crisis and impacts on host communities, audiences, participants and destinations has reinforced the need for more sustainable approaches to events. Sustainability now features as part of the bid process for many mega-events, such as the Olympic Games, as well as significant regional and local events, where the event organisers are required by funding bodies and governments to generate broader outcomes for the locality. This book is the first to offer students a comprehensive introduction to the full range of issues and topics relevant to event sustainability including impacts, operating and policy environments, stimulating urban regeneration and creating lasting legacies, as well as practical knowledge on how to achieve a sustainable event. Taking a holistic approach drawing on multidisciplinary theory it offers insight into the economic, socio-cultural and environmental impacts and how these can be adapted or mitigated. Theory and practice are linked through integrated case studies based on a wide range of event types from mega events to community festivals to show impacts, best practice and how better sustainable practice can be achieved in the future. Learning objectives, discussion questions and further reading suggestions are included to aid understanding and further knowledge; additional resources for lecturers and students including power point slides, video and web links are available online. Events and Sustainability is essential reading for all events management students and future managers.

Communicating Sustainability for the Green Economy

Communicating Sustainability for the Green Economy

Author: Lynn R Kahle

Publisher: Routledge

Published: 2015-01-28

Total Pages: 488

ISBN-13: 1317474015

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With chapters written by experts in their field, this volume advances the understanding of theory and successful practice of marketing and promoting environmental sustainability. Some experts predict that the next big trend in business will involve the green economy. Yet, communicating sustainability to consumers provides a set of challenges for marketers that do not necessarily follow all the rules of other types of marketing communication. In many ways the concept of sustainability challenges the core ideals of promoting consumption. Accordingly, this book identifies for researchers and practitioners the barriers that keep customers from engaging in environmentally sustainable consumption and find ways to overcome those barriers. The book includes topics such corporate advertising strategy related to sustainability, corporate social responsibility advertising, greenwashing, advertising related to values, persuasion and persuasion knowledge in sustainability marketing, social media and sustainability, and advertising and public policy.


Book Synopsis Communicating Sustainability for the Green Economy by : Lynn R Kahle

Download or read book Communicating Sustainability for the Green Economy written by Lynn R Kahle and published by Routledge. This book was released on 2015-01-28 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: With chapters written by experts in their field, this volume advances the understanding of theory and successful practice of marketing and promoting environmental sustainability. Some experts predict that the next big trend in business will involve the green economy. Yet, communicating sustainability to consumers provides a set of challenges for marketers that do not necessarily follow all the rules of other types of marketing communication. In many ways the concept of sustainability challenges the core ideals of promoting consumption. Accordingly, this book identifies for researchers and practitioners the barriers that keep customers from engaging in environmentally sustainable consumption and find ways to overcome those barriers. The book includes topics such corporate advertising strategy related to sustainability, corporate social responsibility advertising, greenwashing, advertising related to values, persuasion and persuasion knowledge in sustainability marketing, social media and sustainability, and advertising and public policy.

Shaping a New Culture

Shaping a New Culture

Author: United States. Forest Service. Eastern Region

Publisher:

Published: 1992

Total Pages: 28

ISBN-13:

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Book Synopsis Shaping a New Culture by : United States. Forest Service. Eastern Region

Download or read book Shaping a New Culture written by United States. Forest Service. Eastern Region and published by . This book was released on 1992 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Communicating Sustainability

Communicating Sustainability

Author: United Nations Environment Programme

Publisher: UNEP/Earthprint

Published: 2005

Total Pages: 68

ISBN-13: 9280725807

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"This guide shows how the power of communication can be harnessed for achieving the goal of promoting more sustainable lifestyles. It is designed to be read by local and national government authorities, and everyone else who wants to develop and implement public awareness campaigns on these issues."--Publisher website.


Book Synopsis Communicating Sustainability by : United Nations Environment Programme

Download or read book Communicating Sustainability written by United Nations Environment Programme and published by UNEP/Earthprint. This book was released on 2005 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This guide shows how the power of communication can be harnessed for achieving the goal of promoting more sustainable lifestyles. It is designed to be read by local and national government authorities, and everyone else who wants to develop and implement public awareness campaigns on these issues."--Publisher website.

The Ecological Footprint

The Ecological Footprint

Author: Andrea Collins

Publisher: Edward Elgar Publishing

Published: 2015-05-29

Total Pages: 235

ISBN-13: 0857936964

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The ecological footprint is one of the most prominent tools used to measure environmental sustainability, and its rise in academic and policy debates since the early 1990s has been remarkable. Drawing upon research and examples from around the world, t


Book Synopsis The Ecological Footprint by : Andrea Collins

Download or read book The Ecological Footprint written by Andrea Collins and published by Edward Elgar Publishing. This book was released on 2015-05-29 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ecological footprint is one of the most prominent tools used to measure environmental sustainability, and its rise in academic and policy debates since the early 1990s has been remarkable. Drawing upon research and examples from around the world, t

Green Events and Green Tourism

Green Events and Green Tourism

Author: Hugues Seraphin

Publisher: Routledge

Published: 2018-08-28

Total Pages: 176

ISBN-13: 0429817150

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As the appetite for leisure travel and events continues to grow at an exponential rate, the impact on the environment and local communities is becoming an increasing concern, not least by the users of the services. Green approaches to tourism and events are growing in popularity and present an opportunity to both identify solutions to significant environmental and societal problems and new approaches to business. Green Events and Green Tourism looks at key frameworks, guidelines, principles and benchmarks that support the application of sustainability in practice. The five sections of the book cover themes of governance, accreditation, certification, innovation, priorities, trends, ambitions and consumer behaviour, and the chapters include examples of best practice in the organisation of music and arts festivals, special interest tourism, the green management of outdoor sites and the management of sports events. Readers will benefit from insightful case studies from around the globe.


Book Synopsis Green Events and Green Tourism by : Hugues Seraphin

Download or read book Green Events and Green Tourism written by Hugues Seraphin and published by Routledge. This book was released on 2018-08-28 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the appetite for leisure travel and events continues to grow at an exponential rate, the impact on the environment and local communities is becoming an increasing concern, not least by the users of the services. Green approaches to tourism and events are growing in popularity and present an opportunity to both identify solutions to significant environmental and societal problems and new approaches to business. Green Events and Green Tourism looks at key frameworks, guidelines, principles and benchmarks that support the application of sustainability in practice. The five sections of the book cover themes of governance, accreditation, certification, innovation, priorities, trends, ambitions and consumer behaviour, and the chapters include examples of best practice in the organisation of music and arts festivals, special interest tourism, the green management of outdoor sites and the management of sports events. Readers will benefit from insightful case studies from around the globe.

Sustainable Event Management. The Socio-Economic Challenges of Hosting an Eco-Friendly Music Festival

Sustainable Event Management. The Socio-Economic Challenges of Hosting an Eco-Friendly Music Festival

Author: Paul Schäfer

Publisher: GRIN Verlag

Published: 2020-07-27

Total Pages: 67

ISBN-13: 3346213706

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Bachelor Thesis from the year 2020 in the subject Tourism - Event management, grade: 1,2, University of Applied Sciences Saarbrücken (Fakultät Wirtschaftswissenschaften), language: English, abstract: This research analyses the extent to which sustainability at a festival can be managed and how desirable behaviour can be communicated and established. With decreasing profits through record sales, artists increasingly depend on live performances and touring. As it is common knowledge that big music festivals often harm the environment, visitors expect event organizers to comply with sustainable measures. Festival managers are, however, restricted in their implementation of eco-friendly practices, as an event is dependent on the interaction of many stakeholders. Music festivals offer a unique opportunity for event managers to attempt to influence attendee’s behaviour to be more sustainable through their diversity and playfulness. By creating the appropriate framework, festival creators can shift a festival towards sustainability. To do that, they must understand their stakeholders’ values, motivators, drivers, and barriers of greening an outdoor music festival. This paper is based on data derived from existing research and literature in the fields of event management, sustainability, sociology and behavioural research. It illustrates basic greening approaches along with the operational limits of event organizers.


Book Synopsis Sustainable Event Management. The Socio-Economic Challenges of Hosting an Eco-Friendly Music Festival by : Paul Schäfer

Download or read book Sustainable Event Management. The Socio-Economic Challenges of Hosting an Eco-Friendly Music Festival written by Paul Schäfer and published by GRIN Verlag. This book was released on 2020-07-27 with total page 67 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2020 in the subject Tourism - Event management, grade: 1,2, University of Applied Sciences Saarbrücken (Fakultät Wirtschaftswissenschaften), language: English, abstract: This research analyses the extent to which sustainability at a festival can be managed and how desirable behaviour can be communicated and established. With decreasing profits through record sales, artists increasingly depend on live performances and touring. As it is common knowledge that big music festivals often harm the environment, visitors expect event organizers to comply with sustainable measures. Festival managers are, however, restricted in their implementation of eco-friendly practices, as an event is dependent on the interaction of many stakeholders. Music festivals offer a unique opportunity for event managers to attempt to influence attendee’s behaviour to be more sustainable through their diversity and playfulness. By creating the appropriate framework, festival creators can shift a festival towards sustainability. To do that, they must understand their stakeholders’ values, motivators, drivers, and barriers of greening an outdoor music festival. This paper is based on data derived from existing research and literature in the fields of event management, sustainability, sociology and behavioural research. It illustrates basic greening approaches along with the operational limits of event organizers.

Event Management and Sustainability

Event Management and Sustainability

Author: Razaq Raj

Publisher: CABI

Published: 2009

Total Pages: 284

ISBN-13: 184593525X

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Sustainable management is an important consideration for businesses and organisations, and the enormous number of tourism events taking place requiring facilities, power, transport, people and much more makes sustainable event planning a considerable priority. By looking at mega events, sports events, conferences and festivals, this book uses best practice case studies to illustrate sustainable management issues and practical considerations that managers need to apply, providing an essential reference for researchers and students in leisure and tourism.


Book Synopsis Event Management and Sustainability by : Razaq Raj

Download or read book Event Management and Sustainability written by Razaq Raj and published by CABI. This book was released on 2009 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sustainable management is an important consideration for businesses and organisations, and the enormous number of tourism events taking place requiring facilities, power, transport, people and much more makes sustainable event planning a considerable priority. By looking at mega events, sports events, conferences and festivals, this book uses best practice case studies to illustrate sustainable management issues and practical considerations that managers need to apply, providing an essential reference for researchers and students in leisure and tourism.