Elicitation

Elicitation

Author: Luis C. Dias

Publisher: Springer

Published: 2017-11-16

Total Pages: 542

ISBN-13: 3319650521

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This book is about elicitation: the facilitation of the quantitative expression of subjective judgement about matters of fact, interacting with subject experts, or about matters of value, interacting with decision makers or stakeholders. It offers an integrated presentation of procedures and processes that allow analysts and experts to think clearly about numbers, particularly the inputs for decision support systems and models. This presentation encompasses research originating in the communities of structured probability elicitation/calibration and multi-criteria decision analysis, often unaware of each other’s developments. Chapters 2 through 9 focus on processes to elicit uncertainty from experts, including the Classical Method for aggregating judgements from multiple experts concerning probability distributions; the issue of validation in the Classical Method; the Sheffield elicitation framework; the IDEA protocol; approaches following the Bayesian perspective; the main elements of structured expert processes for dependence elicitation; and how mathematical methods can incorporate correlations between experts. Chapters 10 through 14 focus on processes to elicit preferences from stakeholders or decision makers, including two chapters on problems under uncertainty (utility functions), and three chapters that address elicitation of preferences independently of, or in absence of, any uncertainty elicitation (value functions and ELECTRE). Two chapters then focus on cross-cutting issues for elicitation of uncertainties and elicitation of preferences: biases and selection of experts. Finally, the last group of chapters illustrates how some of the presented approaches are applied in practice, including a food security case in the UK; expert elicitation in health care decision making; an expert judgement based method to elicit nuclear threat risks in US ports; risk assessment in a pulp and paper manufacturer in the Nordic countries; and elicitation of preferences for crop planning in a Greek region.


Book Synopsis Elicitation by : Luis C. Dias

Download or read book Elicitation written by Luis C. Dias and published by Springer. This book was released on 2017-11-16 with total page 542 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about elicitation: the facilitation of the quantitative expression of subjective judgement about matters of fact, interacting with subject experts, or about matters of value, interacting with decision makers or stakeholders. It offers an integrated presentation of procedures and processes that allow analysts and experts to think clearly about numbers, particularly the inputs for decision support systems and models. This presentation encompasses research originating in the communities of structured probability elicitation/calibration and multi-criteria decision analysis, often unaware of each other’s developments. Chapters 2 through 9 focus on processes to elicit uncertainty from experts, including the Classical Method for aggregating judgements from multiple experts concerning probability distributions; the issue of validation in the Classical Method; the Sheffield elicitation framework; the IDEA protocol; approaches following the Bayesian perspective; the main elements of structured expert processes for dependence elicitation; and how mathematical methods can incorporate correlations between experts. Chapters 10 through 14 focus on processes to elicit preferences from stakeholders or decision makers, including two chapters on problems under uncertainty (utility functions), and three chapters that address elicitation of preferences independently of, or in absence of, any uncertainty elicitation (value functions and ELECTRE). Two chapters then focus on cross-cutting issues for elicitation of uncertainties and elicitation of preferences: biases and selection of experts. Finally, the last group of chapters illustrates how some of the presented approaches are applied in practice, including a food security case in the UK; expert elicitation in health care decision making; an expert judgement based method to elicit nuclear threat risks in US ports; risk assessment in a pulp and paper manufacturer in the Nordic countries; and elicitation of preferences for crop planning in a Greek region.


Elicitation of Preferences

Elicitation of Preferences

Author: Baruch Fischhoff

Publisher: Springer Science & Business Media

Published: 2013-03-14

Total Pages: 268

ISBN-13: 9401714061

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Economists and psychologists have, on the whole, exhibited sharply different perspectives on the elicitation of preferences. Economists, who have made preference the central primitive in their thinking about human behavior, have for the most part rejected elicitation and have instead sought to infer preferences from observations of choice behavior. Psychologists, who have tended to think of preference as a context-determined subjective construct, have embraced elicitation as their dominant approach to measurement. This volume, based on a symposium organized by Daniel McFadden at the University of California at Berkeley, provides a provocative and constructive engagement between economists and psychologists on the elicitation of preferences.


Book Synopsis Elicitation of Preferences by : Baruch Fischhoff

Download or read book Elicitation of Preferences written by Baruch Fischhoff and published by Springer Science & Business Media. This book was released on 2013-03-14 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Economists and psychologists have, on the whole, exhibited sharply different perspectives on the elicitation of preferences. Economists, who have made preference the central primitive in their thinking about human behavior, have for the most part rejected elicitation and have instead sought to infer preferences from observations of choice behavior. Psychologists, who have tended to think of preference as a context-determined subjective construct, have embraced elicitation as their dominant approach to measurement. This volume, based on a symposium organized by Daniel McFadden at the University of California at Berkeley, provides a provocative and constructive engagement between economists and psychologists on the elicitation of preferences.


Elicitation of Expert Opinions for Uncertainty and Risks

Elicitation of Expert Opinions for Uncertainty and Risks

Author: Bilal M. Ayyub

Publisher: CRC Press

Published: 2001-06-27

Total Pages: 328

ISBN-13: 9780849310874

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Experts, despite their importance and value, can be double-edged swords. They can make valuable contributions from their deep base of knowledge, but those contributions may also contain their own biases and pet theories. Therefore, selecting experts, eliciting their opinions, and aggregating their opinions must be performed and handled carefully, with full recognition of the uncertainties inherent in those opinions. Elicitation of Expert Opinions for Uncertainty and Risks illuminates those uncertainties and builds a foundation of philosophy, background, methods, and guidelines that helps its readers effectively execute the elicitation process. Based on the first-hand experiences of the author, the book is filled with illustrations, examples, case studies, and applications that demonstrate not only the methods and successes of expert opinion elicitation, but also its pitfalls and failures. Studies show that in the future, analysts, engineers, and scientists will need to solve ever more complex problems and reach decisions with limited resources. This will lead to an increased reliance on the proper treatment of uncertainty and on the use of expert opinions. Elicitation of Expert Opinions for Uncertainty and Risks will help prepare you to better understand knowledge and ignorance, to successfully elicit expert opinions, to select appropriate expressions of those opinions, and to use various methods to model and aggregate opinions.


Book Synopsis Elicitation of Expert Opinions for Uncertainty and Risks by : Bilal M. Ayyub

Download or read book Elicitation of Expert Opinions for Uncertainty and Risks written by Bilal M. Ayyub and published by CRC Press. This book was released on 2001-06-27 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: Experts, despite their importance and value, can be double-edged swords. They can make valuable contributions from their deep base of knowledge, but those contributions may also contain their own biases and pet theories. Therefore, selecting experts, eliciting their opinions, and aggregating their opinions must be performed and handled carefully, with full recognition of the uncertainties inherent in those opinions. Elicitation of Expert Opinions for Uncertainty and Risks illuminates those uncertainties and builds a foundation of philosophy, background, methods, and guidelines that helps its readers effectively execute the elicitation process. Based on the first-hand experiences of the author, the book is filled with illustrations, examples, case studies, and applications that demonstrate not only the methods and successes of expert opinion elicitation, but also its pitfalls and failures. Studies show that in the future, analysts, engineers, and scientists will need to solve ever more complex problems and reach decisions with limited resources. This will lead to an increased reliance on the proper treatment of uncertainty and on the use of expert opinions. Elicitation of Expert Opinions for Uncertainty and Risks will help prepare you to better understand knowledge and ignorance, to successfully elicit expert opinions, to select appropriate expressions of those opinions, and to use various methods to model and aggregate opinions.


The Dark Arts of Business: Elicitation

The Dark Arts of Business: Elicitation

Author: Wayne Taylor

Publisher: Lulu.com

Published: 2012-01-01

Total Pages: 78

ISBN-13: 0557399947

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The Dark Arts of Business: Elicitation is a no-nonsense, how to guide to conduct elicitation and understand when someone is eliciting information from you. This book covers a wide range of material introducing the reader to the importance of elicitation in daily conversations to understanding when elicitation is being used against you. The coverage includes the use of basic elicitation techniques, advanced elicitation techniques to the use of conversational gates and mapping.


Book Synopsis The Dark Arts of Business: Elicitation by : Wayne Taylor

Download or read book The Dark Arts of Business: Elicitation written by Wayne Taylor and published by Lulu.com. This book was released on 2012-01-01 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Dark Arts of Business: Elicitation is a no-nonsense, how to guide to conduct elicitation and understand when someone is eliciting information from you. This book covers a wide range of material introducing the reader to the importance of elicitation in daily conversations to understanding when elicitation is being used against you. The coverage includes the use of basic elicitation techniques, advanced elicitation techniques to the use of conversational gates and mapping.


A Survey on Requirements Elicitation

A Survey on Requirements Elicitation

Author: Martin Fehrenbach

Publisher: diplom.de

Published: 1999-04-14

Total Pages: 79

ISBN-13: 3832415181

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Inhaltsangabe:Abstract: The first step during the software development, requirements engineering, is very critical because of the high effort (in time and costs) that has to be made to correct mistakes detected later that have been made in this early phase of software life-cycle. In order to support the aim of high-quality software, the goals of requirements engineering are developing a complete as possible specification, providing integrated representation formalisms and accomplishing a common agreement on the specification. The very first activity that has to be passed through is requirements elicitation. There are existing three main problems: the problem of defining the scope, the problem of understanding the users needs and the problem of requirements volatility over time. You can follow several heuristics and guidelines to find solutions to these problems. In addition, several techniques and methodologies have been suggested to support the process of requirements elicitation. They differ in several ways: the kind of problem they intend to solve, the methods used for achieving this aim, the kind of people involved, the level of abstraction and precision the requirements have to be formulated in. In this report, a selection of these techniques and methodologies is chosen and they are classified into a classification scheme worked out. The techniques and methodologies can coarsely be divided into four classes: interview-oriented approaches, objective and goal analysis-oriented approaches, viewpoint analysis-oriented approaches, and scenario analysis-oriented approaches. There are others that do not fit into this division, but provide nevertheless help for requirements elicitation. The developed classification scheme highlights the differences between the existing techniques. It should serve as an overview of existing techniques and methods as a guideline for analysts and developers for finding an appropriate method for problems at hand. Inhaltsverzeichnis:Table of Contents: 1.Introduction1 2.Conceptions and Guidelines5 2.1Requirements Elicitation Process Model5 2.2Guidelines for Requirements Elicitation9 3.Framework for Understanding Elicitation Approaches13 3.1Problem14 3.2Methods15 3.3People16 3.4Type17 3.5Solution18 4.Categorization of Requirements Elicitation Approaches19 4.1Interview-Oriented Approaches20 4.2Objective and Goal-Oriented Approaches25 4.3Viewpoint Analysis-Oriented Approaches32 4.4Scenario [...]


Book Synopsis A Survey on Requirements Elicitation by : Martin Fehrenbach

Download or read book A Survey on Requirements Elicitation written by Martin Fehrenbach and published by diplom.de. This book was released on 1999-04-14 with total page 79 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inhaltsangabe:Abstract: The first step during the software development, requirements engineering, is very critical because of the high effort (in time and costs) that has to be made to correct mistakes detected later that have been made in this early phase of software life-cycle. In order to support the aim of high-quality software, the goals of requirements engineering are developing a complete as possible specification, providing integrated representation formalisms and accomplishing a common agreement on the specification. The very first activity that has to be passed through is requirements elicitation. There are existing three main problems: the problem of defining the scope, the problem of understanding the users needs and the problem of requirements volatility over time. You can follow several heuristics and guidelines to find solutions to these problems. In addition, several techniques and methodologies have been suggested to support the process of requirements elicitation. They differ in several ways: the kind of problem they intend to solve, the methods used for achieving this aim, the kind of people involved, the level of abstraction and precision the requirements have to be formulated in. In this report, a selection of these techniques and methodologies is chosen and they are classified into a classification scheme worked out. The techniques and methodologies can coarsely be divided into four classes: interview-oriented approaches, objective and goal analysis-oriented approaches, viewpoint analysis-oriented approaches, and scenario analysis-oriented approaches. There are others that do not fit into this division, but provide nevertheless help for requirements elicitation. The developed classification scheme highlights the differences between the existing techniques. It should serve as an overview of existing techniques and methods as a guideline for analysts and developers for finding an appropriate method for problems at hand. Inhaltsverzeichnis:Table of Contents: 1.Introduction1 2.Conceptions and Guidelines5 2.1Requirements Elicitation Process Model5 2.2Guidelines for Requirements Elicitation9 3.Framework for Understanding Elicitation Approaches13 3.1Problem14 3.2Methods15 3.3People16 3.4Type17 3.5Solution18 4.Categorization of Requirements Elicitation Approaches19 4.1Interview-Oriented Approaches20 4.2Objective and Goal-Oriented Approaches25 4.3Viewpoint Analysis-Oriented Approaches32 4.4Scenario [...]


Elicitation of Expert Opinions for Uncertainty and Risks

Elicitation of Expert Opinions for Uncertainty and Risks

Author: Bilal M. Ayyub

Publisher: CRC Press

Published: 2001-06-27

Total Pages: 325

ISBN-13: 1420040901

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Experts, despite their importance and value, can be double-edged swords. They can make valuable contributions from their deep base of knowledge, but those contributions may also contain their own biases and pet theories. Therefore, selecting experts, eliciting their opinions, and aggregating their opinions must be performed and handled carefully, w


Book Synopsis Elicitation of Expert Opinions for Uncertainty and Risks by : Bilal M. Ayyub

Download or read book Elicitation of Expert Opinions for Uncertainty and Risks written by Bilal M. Ayyub and published by CRC Press. This book was released on 2001-06-27 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Experts, despite their importance and value, can be double-edged swords. They can make valuable contributions from their deep base of knowledge, but those contributions may also contain their own biases and pet theories. Therefore, selecting experts, eliciting their opinions, and aggregating their opinions must be performed and handled carefully, w


Subjective Probability Distribution Elicitation in Cost Risk Analysis

Subjective Probability Distribution Elicitation in Cost Risk Analysis

Author: Lionel A. Galway

Publisher: Rand Corporation

Published: 2007

Total Pages: 43

ISBN-13: 0833040111

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A cost estimate for a project such as the acquisition of a new aircraft or satellite system carries with it an inherent probability that the actual cost will exceed the estimate-that changes in requirements, technology, the economic environment, and a multitude of other factors that may occur over the life of the project will change the final cost. One major approach to cost risk analysis-the evaluating and quantifying of the uncertainty of a cost estimate-has been probabilistic: expressing the uncertainty in a cost estimate as a probability distribution over a range of potential costs. Cost analysts in industry and government and researchers in statistics and management have often proposed that, to get probability distributions for platforms using new and untried technologies, expert judgment should be tapped and subjective probability distributions elicited from the experts to represent cost uncertainty. This technical report reviews procedures for eliciting subjective probability distributions in cost risk analysis, both in the cost risk field and in other disciplines in which elicitation has been a topic of research-primarily, statistics and psychology. Because of a lack of empirical work in elicitation, especially in cost risk, the author also interviewed a number of senior people in the cost risk community, who gave insight into the practices of the field. This report should be of interest to cost analysis professionals who wish to quantify uncertainty when using expert opinions in cost risk analysis.


Book Synopsis Subjective Probability Distribution Elicitation in Cost Risk Analysis by : Lionel A. Galway

Download or read book Subjective Probability Distribution Elicitation in Cost Risk Analysis written by Lionel A. Galway and published by Rand Corporation. This book was released on 2007 with total page 43 pages. Available in PDF, EPUB and Kindle. Book excerpt: A cost estimate for a project such as the acquisition of a new aircraft or satellite system carries with it an inherent probability that the actual cost will exceed the estimate-that changes in requirements, technology, the economic environment, and a multitude of other factors that may occur over the life of the project will change the final cost. One major approach to cost risk analysis-the evaluating and quantifying of the uncertainty of a cost estimate-has been probabilistic: expressing the uncertainty in a cost estimate as a probability distribution over a range of potential costs. Cost analysts in industry and government and researchers in statistics and management have often proposed that, to get probability distributions for platforms using new and untried technologies, expert judgment should be tapped and subjective probability distributions elicited from the experts to represent cost uncertainty. This technical report reviews procedures for eliciting subjective probability distributions in cost risk analysis, both in the cost risk field and in other disciplines in which elicitation has been a topic of research-primarily, statistics and psychology. Because of a lack of empirical work in elicitation, especially in cost risk, the author also interviewed a number of senior people in the cost risk community, who gave insight into the practices of the field. This report should be of interest to cost analysis professionals who wish to quantify uncertainty when using expert opinions in cost risk analysis.


Photographic Elicitation and Narration in Teachers Education and Development

Photographic Elicitation and Narration in Teachers Education and Development

Author: Antonio Bautista García-Vera

Publisher: Springer Nature

Published: 2023-01-23

Total Pages: 215

ISBN-13: 3031201647

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This open access book discusses the functionality of the use of the language of photography in teachers' initial and ongoing training. It analyzes the nature of photography as a representation system, facilitating inquiry and reflection on its practice for teachers and evocating on theories and beliefs that may guide their work in classrooms. Photography is used to represent symbolically and affectively possible contradictions in teaching activities or the inconsistencies between planned teaching tasks and the educational purposes pursued. Resolving these conflicts is one of the ways to promote professional development. This book also describes photo-elicitation and photographic storytelling as work procedures. By analyzing the contributions of these techniques, the development of teachers is improved.


Book Synopsis Photographic Elicitation and Narration in Teachers Education and Development by : Antonio Bautista García-Vera

Download or read book Photographic Elicitation and Narration in Teachers Education and Development written by Antonio Bautista García-Vera and published by Springer Nature. This book was released on 2023-01-23 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book discusses the functionality of the use of the language of photography in teachers' initial and ongoing training. It analyzes the nature of photography as a representation system, facilitating inquiry and reflection on its practice for teachers and evocating on theories and beliefs that may guide their work in classrooms. Photography is used to represent symbolically and affectively possible contradictions in teaching activities or the inconsistencies between planned teaching tasks and the educational purposes pursued. Resolving these conflicts is one of the ways to promote professional development. This book also describes photo-elicitation and photographic storytelling as work procedures. By analyzing the contributions of these techniques, the development of teachers is improved.


Requirement Elicitation Framework for Re-engineering Diagnostic Health Care Information Systems in Kenya

Requirement Elicitation Framework for Re-engineering Diagnostic Health Care Information Systems in Kenya

Author: Rose Okwemba

Publisher: Exceller Books

Published:

Total Pages: 87

ISBN-13: 8194136024

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Requirements elicitation is the extraction of users’ requirements. This process has been affected by legacy systems which are outdated computer systems that are no longer applicable to current contexts but are being used instead of available upgraded versions. Re-engineering will play an important role in the decision making process, especially the way the data is collected and presented through a computing platform. The study establishes appropriateness of existing Elicitation Techniques, determine appropriate Attributes for re-engineering legacy systems and design a Frame work used during elicitation process.


Book Synopsis Requirement Elicitation Framework for Re-engineering Diagnostic Health Care Information Systems in Kenya by : Rose Okwemba

Download or read book Requirement Elicitation Framework for Re-engineering Diagnostic Health Care Information Systems in Kenya written by Rose Okwemba and published by Exceller Books. This book was released on with total page 87 pages. Available in PDF, EPUB and Kindle. Book excerpt: Requirements elicitation is the extraction of users’ requirements. This process has been affected by legacy systems which are outdated computer systems that are no longer applicable to current contexts but are being used instead of available upgraded versions. Re-engineering will play an important role in the decision making process, especially the way the data is collected and presented through a computing platform. The study establishes appropriateness of existing Elicitation Techniques, determine appropriate Attributes for re-engineering legacy systems and design a Frame work used during elicitation process.


Requirements Elicitation Techniques – Simply Put!

Requirements Elicitation Techniques – Simply Put!

Author: Thomas and Angela Hathaway

Publisher: BA-Experts

Published: 2016-07-29

Total Pages: 122

ISBN-13:

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WHAT IS THIS BOOK ABOUT? 7 Ways to Improve Your Requirements Elicitation Skills Getting the right requirements from the right people at the right time for your project is a critical success factor for any IT project. Nearly every study over the past 40 years has pinpointed missing and misunderstood IT requirements as the primary cause of IT project failures and overruns. “Requirements Elicitation Techniques – Simply Put!” presents 7 requirements definition techniques that evolved from our work with customers to meet that specific challenge. This book is a continuation of our Requirements Elicitation series. The previously published book “Requirements Elicitation Interviews and Workshops – Simply Put” deals with soft skills (i.e. how to run a requirements workshop) needed to elicit requirements. The book defines the concept of requirements elicitation and explains why it is necessary. It presents specific business analysis techniques for identifying stakeholders, analyzing relevant business problems, helping stakeholders discover what they need and want the solution to deliver, and a set of key questions you need answered to initiate and manage the elicitation process. Applying these techniques will significantly improve your requirements elicitation outcomes. “Requirements Elicitation Techniques – Simply Put!” will help practicing business analysts, future business analysts, subject matter experts, managers, product owners, project managers, and anyone responsible for getting the right requirements from the right people. You will learn how to: - Identify potential stakeholders - Manage the requirements elicitation process - Track progress toward requirements completion - Define and analyze business problems to ferret out hidden requirements - Facilitate effective requirements brainstorming sessions - Use 10 critical questions to initiate the WHO WILL BENEFIT FROM READING THIS BOOK? Many distinct roles or job titles in the business community perform business needs analysis for digital solutions. They include: - Product Owners - Business Analysts - Requirements Engineers - Business- and Customer-side Team Members - Agile Team Members - Subject Matter Experts (SME) - Project Leaders and Managers - Systems Analysts and Designers - AND “anyone wearing the business analysis hat”, meaning anyone responsible for defining a future digital solution TOM AND ANGELA’S (the authors) STORY Like all good IT stories, theirs started on a project many years ago. Tom was the super techie, Angela the super SME. They fought their way through the 3-year development of a new policy maintenance system for an insurance company. They vehemently disagreed on many aspects, but in the process discovered a fundamental truth about IT projects. The business community (Angela) should decide on the business needs while the technical team’s (Tom)’s job was to make the technology deliver what the business needed. Talk about a revolutionary idea! All that was left was learning how to communicate with each other without bloodshed to make the project a resounding success. Mission accomplished. They decided this epiphany was so important that the world needed to know about it. As a result, they made it their mission (and their passion) to share this ground-breaking concept with the rest of the world. To achieve that lofty goal, they married and began the mission that still defines their life. After over 30 years of living and working together 24x7x365, they are still wildly enthusiastic about helping the victims of technology learn how to ask for and get the digital (IT) solutions they need to do their jobs better. More importantly, they are more enthusiastically in love with each other than ever before!


Book Synopsis Requirements Elicitation Techniques – Simply Put! by : Thomas and Angela Hathaway

Download or read book Requirements Elicitation Techniques – Simply Put! written by Thomas and Angela Hathaway and published by BA-Experts. This book was released on 2016-07-29 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: WHAT IS THIS BOOK ABOUT? 7 Ways to Improve Your Requirements Elicitation Skills Getting the right requirements from the right people at the right time for your project is a critical success factor for any IT project. Nearly every study over the past 40 years has pinpointed missing and misunderstood IT requirements as the primary cause of IT project failures and overruns. “Requirements Elicitation Techniques – Simply Put!” presents 7 requirements definition techniques that evolved from our work with customers to meet that specific challenge. This book is a continuation of our Requirements Elicitation series. The previously published book “Requirements Elicitation Interviews and Workshops – Simply Put” deals with soft skills (i.e. how to run a requirements workshop) needed to elicit requirements. The book defines the concept of requirements elicitation and explains why it is necessary. It presents specific business analysis techniques for identifying stakeholders, analyzing relevant business problems, helping stakeholders discover what they need and want the solution to deliver, and a set of key questions you need answered to initiate and manage the elicitation process. Applying these techniques will significantly improve your requirements elicitation outcomes. “Requirements Elicitation Techniques – Simply Put!” will help practicing business analysts, future business analysts, subject matter experts, managers, product owners, project managers, and anyone responsible for getting the right requirements from the right people. You will learn how to: - Identify potential stakeholders - Manage the requirements elicitation process - Track progress toward requirements completion - Define and analyze business problems to ferret out hidden requirements - Facilitate effective requirements brainstorming sessions - Use 10 critical questions to initiate the WHO WILL BENEFIT FROM READING THIS BOOK? Many distinct roles or job titles in the business community perform business needs analysis for digital solutions. They include: - Product Owners - Business Analysts - Requirements Engineers - Business- and Customer-side Team Members - Agile Team Members - Subject Matter Experts (SME) - Project Leaders and Managers - Systems Analysts and Designers - AND “anyone wearing the business analysis hat”, meaning anyone responsible for defining a future digital solution TOM AND ANGELA’S (the authors) STORY Like all good IT stories, theirs started on a project many years ago. Tom was the super techie, Angela the super SME. They fought their way through the 3-year development of a new policy maintenance system for an insurance company. They vehemently disagreed on many aspects, but in the process discovered a fundamental truth about IT projects. The business community (Angela) should decide on the business needs while the technical team’s (Tom)’s job was to make the technology deliver what the business needed. Talk about a revolutionary idea! All that was left was learning how to communicate with each other without bloodshed to make the project a resounding success. Mission accomplished. They decided this epiphany was so important that the world needed to know about it. As a result, they made it their mission (and their passion) to share this ground-breaking concept with the rest of the world. To achieve that lofty goal, they married and began the mission that still defines their life. After over 30 years of living and working together 24x7x365, they are still wildly enthusiastic about helping the victims of technology learn how to ask for and get the digital (IT) solutions they need to do their jobs better. More importantly, they are more enthusiastically in love with each other than ever before!