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Embrace Strategic Event Planning

Author: Nettie Cearlock

Publisher:

Published: 2021-05-18

Total Pages: 172

ISBN-13:

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Strategic event planning is about data and analytics. It's about creating goals that will tell you if your event served the purpose it was meant to serve or if it flopped. You need to understand the data you can gather at your events and whether or not you're tracking what you need to track. In this book, the author clearly and definitively demonstrates how companies seeking a competitive edge can follow the "Discovery Process" and embrace strategic event planning. Dramatically transform your meetings to deliver quantifiable ROI and influence what your target audiences feel, think, say, and do. This book is a must-read for event professionals, CMOs, sales, or procurement executives-for anyone with bottom-line accountability. You'll gain the valuable insight you need to create a powerful paradigm shift within your organization

Book Synopsis Embrace Strategic Event Planning by : Nettie Cearlock

Download or read book Embrace Strategic Event Planning written by Nettie Cearlock and published by . This book was released on 2021-05-18 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic event planning is about data and analytics. It's about creating goals that will tell you if your event served the purpose it was meant to serve or if it flopped. You need to understand the data you can gather at your events and whether or not you're tracking what you need to track. In this book, the author clearly and definitively demonstrates how companies seeking a competitive edge can follow the "Discovery Process" and embrace strategic event planning. Dramatically transform your meetings to deliver quantifiable ROI and influence what your target audiences feel, think, say, and do. This book is a must-read for event professionals, CMOs, sales, or procurement executives-for anyone with bottom-line accountability. You'll gain the valuable insight you need to create a powerful paradigm shift within your organization

The Strategic Planning Guide for Event Professionals

Author: Christy Lamagna

Publisher:

Published: 2018-11

Total Pages: 206

ISBN-13: 9781732563827

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Christy Lamagna's expertise lies in turning events into powerful sales tools that drive business value. In this book, she definitively demonstrates how companies seeking a competitive edge can embrace strategic event planning. Transform your meetings to deliver quantifiable ROI and influence what your target audiences feel, think, say and do.

Book Synopsis The Strategic Planning Guide for Event Professionals by : Christy Lamagna

Download or read book The Strategic Planning Guide for Event Professionals written by Christy Lamagna and published by . This book was released on 2018-11 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Christy Lamagna's expertise lies in turning events into powerful sales tools that drive business value. In this book, she definitively demonstrates how companies seeking a competitive edge can embrace strategic event planning. Transform your meetings to deliver quantifiable ROI and influence what your target audiences feel, think, say and do.

Strategic Event Creation

Author: Liz Sharples

Publisher: Goodfellow Publishers Ltd

Published: 2014-09-30

Total Pages: 306

ISBN-13: 1910158089

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The first text to move away from an older paradigm of simply ‘making events work’ and managing inputs, to show how to manage a sector that now needs to be: outcome obsessed, stakeholder centric, strategically focused and driven by strategically aware reflective professionals.

Book Synopsis Strategic Event Creation by : Liz Sharples

Download or read book Strategic Event Creation written by Liz Sharples and published by Goodfellow Publishers Ltd. This book was released on 2014-09-30 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first text to move away from an older paradigm of simply ‘making events work’ and managing inputs, to show how to manage a sector that now needs to be: outcome obsessed, stakeholder centric, strategically focused and driven by strategically aware reflective professionals.

Event Planning

Author: Rachel Johnston

Publisher: Lulu.com

Published: 2019-10-24

Total Pages: 122

ISBN-13: 9781794700857

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Whether you're a veteran, newbie or "accidental" event planner, you'll learn fresh strategies to smartly select speakers, manage logistics, set a content road map, as well as plan and execute rave-worthy events of all types. Inspired by decades of delivering everything from large-scale corporate events to multiple TEDx gatherings, this fun, practical book will transform how you plan your next event-no matter how large or small. Before planning an event, there is much that must be done behind the scenes to make the event successful. Before any thought is even given to timing or location of the event, before the menus are selected and the decor designed, there are proposals to be written, fees and contracts to be negotiated, and safety issues to be considered. This book takes you behind the scenes of event planning and explains every aspect of organizing and strategic planning. This book will be of value to both the professional event planner and to clients who are dealing with planners.

Book Synopsis Event Planning by : Rachel Johnston

Download or read book Event Planning written by Rachel Johnston and published by Lulu.com. This book was released on 2019-10-24 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you're a veteran, newbie or "accidental" event planner, you'll learn fresh strategies to smartly select speakers, manage logistics, set a content road map, as well as plan and execute rave-worthy events of all types. Inspired by decades of delivering everything from large-scale corporate events to multiple TEDx gatherings, this fun, practical book will transform how you plan your next event-no matter how large or small. Before planning an event, there is much that must be done behind the scenes to make the event successful. Before any thought is even given to timing or location of the event, before the menus are selected and the decor designed, there are proposals to be written, fees and contracts to be negotiated, and safety issues to be considered. This book takes you behind the scenes of event planning and explains every aspect of organizing and strategic planning. This book will be of value to both the professional event planner and to clients who are dealing with planners.

Event Planning

Author: Laurence Carter

Publisher: AuthorHouse

Published: 2007-12-14

Total Pages: 150

ISBN-13: 1467859362

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Event Planning is an exciting option for individuals looking for a new and different career. There is an increasing demand for trained Event Managers, to work in a wide variety of organizations, and as freelance entrepreneurs. Their task is to take on the responsibility for planning and organizing events. Yes it is hard work, but it can also be quite enjoyable, especially when you see the results of your efforts, cumulating in the successful staging of an event. Event Planning is a good option for an entrepreneur looking to earn extra money. The opportunities are there, for an Event Manager to undertake varying assignments, exposing themselves to different types of events that require a wide variety of skills. This text attempts to help readers to develop an understanding of how events should be researched, developed, planned and managed leading up to the day of the event. It also examines the process of evaluation that takes place after the event has occurred. Its aim is to help the reader build their practical skills in Event Management. Key areas that are addressed in this text include: Initial selection of an Event Feasibility Study and Business Planning for an event The key processes that are involved in the planning and staging of an event Promotional management for an event, and the production of promotional materials Methods of evaluation for an event After reading this text, readers should have a greater understanding of what it takes to successfully plan and manage an event and this should encourage them to put what they have learned into practice. Laurence Carter

Book Synopsis Event Planning by : Laurence Carter

Download or read book Event Planning written by Laurence Carter and published by AuthorHouse. This book was released on 2007-12-14 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Event Planning is an exciting option for individuals looking for a new and different career. There is an increasing demand for trained Event Managers, to work in a wide variety of organizations, and as freelance entrepreneurs. Their task is to take on the responsibility for planning and organizing events. Yes it is hard work, but it can also be quite enjoyable, especially when you see the results of your efforts, cumulating in the successful staging of an event. Event Planning is a good option for an entrepreneur looking to earn extra money. The opportunities are there, for an Event Manager to undertake varying assignments, exposing themselves to different types of events that require a wide variety of skills. This text attempts to help readers to develop an understanding of how events should be researched, developed, planned and managed leading up to the day of the event. It also examines the process of evaluation that takes place after the event has occurred. Its aim is to help the reader build their practical skills in Event Management. Key areas that are addressed in this text include: Initial selection of an Event Feasibility Study and Business Planning for an event The key processes that are involved in the planning and staging of an event Promotional management for an event, and the production of promotional materials Methods of evaluation for an event After reading this text, readers should have a greater understanding of what it takes to successfully plan and manage an event and this should encourage them to put what they have learned into practice. Laurence Carter

Event Policy

Author: Malcolm Foley

Publisher: Routledge

Published: 2012-06-12

Total Pages: 203

ISBN-13: 1136655204

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As the event management field expands, there has been an emergence of a distinctive ‘events’ policy field of study and a need for more advanced texts that look at this subject with a multidisciplinary research and theoretical orientation. Events Policy: From Theory to Strategy is the first text to embrace this new direction in the field of events management. Its main aim is to locate the phenomena of events (and festivity) within a theoretical and strategic framework and, in doing so, demonstrate the links between the development of events in policy-making and the theoretical exploration of the role of events as policy. Building on a strong coherent framework, the book explores the conceptual terrain in which events and festivities are located, evaluates the range of theoretical perspectives pertinent to the study of events policy, appraises the socio-economic and socio-cultural implications of event-led policies internationally and draws together the main theoretical and event policy issues for the future. It utilizes a good range of international cases, from Dubai, Singapore, New Orleans and Glasgow, to help demonstrate the relationships between theory and strategy, and includes useful features to help students understand the subject and deepen their knowledge of the events policy terrain. This groundbreaking volume will be essential reading for students, researchers and academics of events and other related disciplines.

Book Synopsis Event Policy by : Malcolm Foley

Download or read book Event Policy written by Malcolm Foley and published by Routledge. This book was released on 2012-06-12 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the event management field expands, there has been an emergence of a distinctive ‘events’ policy field of study and a need for more advanced texts that look at this subject with a multidisciplinary research and theoretical orientation. Events Policy: From Theory to Strategy is the first text to embrace this new direction in the field of events management. Its main aim is to locate the phenomena of events (and festivity) within a theoretical and strategic framework and, in doing so, demonstrate the links between the development of events in policy-making and the theoretical exploration of the role of events as policy. Building on a strong coherent framework, the book explores the conceptual terrain in which events and festivities are located, evaluates the range of theoretical perspectives pertinent to the study of events policy, appraises the socio-economic and socio-cultural implications of event-led policies internationally and draws together the main theoretical and event policy issues for the future. It utilizes a good range of international cases, from Dubai, Singapore, New Orleans and Glasgow, to help demonstrate the relationships between theory and strategy, and includes useful features to help students understand the subject and deepen their knowledge of the events policy terrain. This groundbreaking volume will be essential reading for students, researchers and academics of events and other related disciplines.

Event Planning

Author: Rachel Johnston

Publisher: Independently Published

Published: 2019-10-07

Total Pages: 120

ISBN-13: 9781698180588

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Book Synopsis Event Planning by : Rachel Johnston

Download or read book Event Planning written by Rachel Johnston and published by Independently Published. This book was released on 2019-10-07 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you're a veteran, newbie or "accidental" event planner, you'll learn fresh strategies to smartly select speakers, manage logistics, set a content road map, as well as plan and execute rave-worthy events of all types. Inspired by decades of delivering everything from large-scale corporate events to multiple TEDx gatherings, this fun, practical book will transform how you plan your next event-no matter how large or small. Before planning an event, there is much that must be done behind the scenes to make the event successful. Before any thought is even given to timing or location of the event, before the menus are selected and the decor designed, there are proposals to be written, fees and contracts to be negotiated, and safety issues to be considered. This book takes you behind the scenes of event planning and explains every aspect of organizing and strategic planning. This book will be of value to both the professional event planner and to clients who are dealing with planners. GET YOUR COPY OF THE BOOK NOW!!!!!!

Events Management

Author: Peter Robinson

Publisher: CABI

Published: 2010

Total Pages: 270

ISBN-13: 1845936825

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Event management studies are fast growing in popularity, covering a diverse range of activities such as music and film festivals, concerts, sporting events and conferences. This textbook gives a broad and practical coverage of the major themes in events. Outlining both the historical developments and current state of the industry, whilst also taking into account wider political and cultural issues, the book covers the different elements of planning, project management, health and safety, funding, operations, human resources, marketing and logistics that are vital for successful management. Critical issues such as impacts, sustainability and legacy of events are also discussed. Supported by international case studies and review questions, Events Management provides a current and up-to-date view of the industry in this field.

Book Synopsis Events Management by : Peter Robinson

Download or read book Events Management written by Peter Robinson and published by CABI. This book was released on 2010 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Event management studies are fast growing in popularity, covering a diverse range of activities such as music and film festivals, concerts, sporting events and conferences. This textbook gives a broad and practical coverage of the major themes in events. Outlining both the historical developments and current state of the industry, whilst also taking into account wider political and cultural issues, the book covers the different elements of planning, project management, health and safety, funding, operations, human resources, marketing and logistics that are vital for successful management. Critical issues such as impacts, sustainability and legacy of events are also discussed. Supported by international case studies and review questions, Events Management provides a current and up-to-date view of the industry in this field.

Festival and Special Event Management, Essentials Edition

Author: Johnny Allen

Publisher: John Wiley & Sons

Published: 2022-05-23

Total Pages: 434

ISBN-13: 0730369404

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Allen’s Festival and Special Event Management, Essentials Edition serves as a concise yet comprehensive, step-by-step handbook for modern event management. This Essentials edition gives students contemporary lessons and insights that they can relate to. It brings theory to life through copious practical examples, illustrative diagrams and unique case studies demonstrating best practices and pitfalls. Industry experts from across APAC’s event planning sector have contributed content to key contemporary topics including sustainability, risk management, project management and strategic alignment to client goals. This edition also features Wiley’s Future Student Guide, a unique tool which provides expert and practical advice on career preparedness making for more future-ready graduates.

Book Synopsis Festival and Special Event Management, Essentials Edition by : Johnny Allen

Download or read book Festival and Special Event Management, Essentials Edition written by Johnny Allen and published by John Wiley & Sons. This book was released on 2022-05-23 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: Allen’s Festival and Special Event Management, Essentials Edition serves as a concise yet comprehensive, step-by-step handbook for modern event management. This Essentials edition gives students contemporary lessons and insights that they can relate to. It brings theory to life through copious practical examples, illustrative diagrams and unique case studies demonstrating best practices and pitfalls. Industry experts from across APAC’s event planning sector have contributed content to key contemporary topics including sustainability, risk management, project management and strategic alignment to client goals. This edition also features Wiley’s Future Student Guide, a unique tool which provides expert and practical advice on career preparedness making for more future-ready graduates.

Emergency Planning Guide for Utilities

Author: Samuel Mullen

Publisher: CRC Press

Published: 2013-01-22

Total Pages: 229

ISBN-13: 1466504862

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An increase in major natural disasters has led to heightened concerns about utility operations and public safety. Due to today's complex, compliance-based environment, utility managers and planners often find it difficult to plan for the action needed to help ensure organization-wide resilience and meet consumer expectations during these incidents. This volume offers a working guide that presents new and field-tested approaches to plan development, training, exercising, and emergency program management. The book will help utility planners, trainers, and responders to more effectively prepare for damaging events and improve the level of the utility‘s resilience.

Book Synopsis Emergency Planning Guide for Utilities by : Samuel Mullen

Download or read book Emergency Planning Guide for Utilities written by Samuel Mullen and published by CRC Press. This book was released on 2013-01-22 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: An increase in major natural disasters has led to heightened concerns about utility operations and public safety. Due to today's complex, compliance-based environment, utility managers and planners often find it difficult to plan for the action needed to help ensure organization-wide resilience and meet consumer expectations during these incidents. This volume offers a working guide that presents new and field-tested approaches to plan development, training, exercising, and emergency program management. The book will help utility planners, trainers, and responders to more effectively prepare for damaging events and improve the level of the utility‘s resilience.