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Looks at the history, evolution, and market status of more than six hundred brand name products.
Book Synopsis Encyclopedia of Global Brands by :
Download or read book Encyclopedia of Global Brands written by and published by Saint James Press. This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Looks at the history, evolution, and market status of more than six hundred brand name products.
Contains 270 entries, written in case-study style, that highlight interesting details including how a product originated and was first marketed, how it developed commercially and how it fares today compared with its competitors and its own past history. Included are anecdotes pertaining to the famous, or infamous, marketing strategies and advertising campaigns that managed to capture the sometimes jaded viewers' attention.
Book Synopsis Encyclopedia of Global Brands by : Peggy Geeseman
Download or read book Encyclopedia of Global Brands written by Peggy Geeseman and published by . This book was released on 2004 with total page 1183 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contains 270 entries, written in case-study style, that highlight interesting details including how a product originated and was first marketed, how it developed commercially and how it fares today compared with its competitors and its own past history. Included are anecdotes pertaining to the famous, or infamous, marketing strategies and advertising campaigns that managed to capture the sometimes jaded viewers' attention.
Looks at the history, evolution, and market status of more than two hundred fifty of the most popular brands in the world.
Book Synopsis Encyclopedia of Consumer Brands by : St. James Press
Download or read book Encyclopedia of Consumer Brands written by St. James Press and published by Saint James Press. This book was released on 2012-06-15 with total page 667 pages. Available in PDF, EPUB and Kindle. Book excerpt: Looks at the history, evolution, and market status of more than two hundred fifty of the most popular brands in the world.
This dynamic Encyclopedia presents succinct definitions, explanations and compact reviews of a comprehensive range of topics in the continually evolving field of International Strategic Management (ISM). A diverse and international collective of eminent scholars and thought leaders leverage their research expertise to present concise reviews of the state of the art of research in ISM, exploring the manifold aspects of firms’ global strategies.
Book Synopsis Encyclopedia of International Strategic Management by : Christian G. Asmussen
Download or read book Encyclopedia of International Strategic Management written by Christian G. Asmussen and published by Edward Elgar Publishing. This book was released on 2024-02-12 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: This dynamic Encyclopedia presents succinct definitions, explanations and compact reviews of a comprehensive range of topics in the continually evolving field of International Strategic Management (ISM). A diverse and international collective of eminent scholars and thought leaders leverage their research expertise to present concise reviews of the state of the art of research in ISM, exploring the manifold aspects of firms’ global strategies.
Book Synopsis Encyclopedia of Consumer Brands: Consumable products by : Janice Jorgensen
Download or read book Encyclopedia of Consumer Brands: Consumable products written by Janice Jorgensen and published by Saint James Press. This book was released on 1994 with total page 714 pages. Available in PDF, EPUB and Kindle. Book excerpt: Volume 1 : Consumable products -- Volume 2 : Personal products -- Volume 3 : Durable goods.
"With all entries followed by cross-references and further reading lists, this current resource is ideal for high school and college students looking for connecting ideas and additional sources on them. The work brings together the many facets of global studies into a solid reference tool and will help those developing and articulating an ideological perspective." — Library Journal The Encyclopedia of Global Studies is the reference work for the emerging field of global studies. It covers both transnational topics and intellectual approaches to the study of global themes, including the globalization of economies and technologies; the diaspora of cultures and dispersion of peoples; the transnational aspects of social and political change; the global impact of environmental, technological, and health changes; and the organizations and issues related to global civil society. Key Themes: • Global civil society • Global communications, transportation, technology • Global conflict and security • Global culture, media • Global demographic change • Global economic issues • Global environmental and energy issues • Global governance and world order • Global health and nutrition • Global historical antecedents • Global justice and legal issues • Global religions, beliefs, ideologies • Global studies • Identities in global society Readership: Students and academics in the fields of politics and international relations, international business, geography and environmental studies, sociology and cultural studies, and health.
Book Synopsis Encyclopedia of Global Studies by : Helmut K. Anheier
Download or read book Encyclopedia of Global Studies written by Helmut K. Anheier and published by SAGE Publications. This book was released on 2012-03-09 with total page 2073 pages. Available in PDF, EPUB and Kindle. Book excerpt: "With all entries followed by cross-references and further reading lists, this current resource is ideal for high school and college students looking for connecting ideas and additional sources on them. The work brings together the many facets of global studies into a solid reference tool and will help those developing and articulating an ideological perspective." — Library Journal The Encyclopedia of Global Studies is the reference work for the emerging field of global studies. It covers both transnational topics and intellectual approaches to the study of global themes, including the globalization of economies and technologies; the diaspora of cultures and dispersion of peoples; the transnational aspects of social and political change; the global impact of environmental, technological, and health changes; and the organizations and issues related to global civil society. Key Themes: • Global civil society • Global communications, transportation, technology • Global conflict and security • Global culture, media • Global demographic change • Global economic issues • Global environmental and energy issues • Global governance and world order • Global health and nutrition • Global historical antecedents • Global justice and legal issues • Global religions, beliefs, ideologies • Global studies • Identities in global society Readership: Students and academics in the fields of politics and international relations, international business, geography and environmental studies, sociology and cultural studies, and health.
An encyclopedia designed especially to meet the needs of elementary, junior high, and senior high school students.
Book Synopsis The World Book Encyclopedia by :
Download or read book The World Book Encyclopedia written by and published by . This book was released on 2002 with total page 554 pages. Available in PDF, EPUB and Kindle. Book excerpt: An encyclopedia designed especially to meet the needs of elementary, junior high, and senior high school students.
With over 300 entries from hundreds of global experts, this is one of the premier marketing reference resources available worldwide. The 6-volume WIEM provides scholars and professionals with an international guide to marketing concepts and applications The far-reaching new developments, challenges and opportunities that have arisen in recent years are fully reflected in the entries Scholars and professionals will enjoy the flexible, multi-level structure, with entries ranging from topics summaries to short essays reviewing areas of development and debate Entries are further extended by sophisticated cross-referencing both among volumes and between encyclopedia entries and external sources The encyclopedia is also available online For ease of reference, the entries are arranged alphabetically within each of the subject volumes. Designed to encompass the scope of modern marketing, the volumes cover: Volume 1: Marketing Strategy Volume 2: Marketing Research Volume 3: Consumer Behavior Volume 4: Advertising and Integrated Communication Volume 5: Product Innovation and Management Volume 6: International Marketing
Book Synopsis Wiley International Encyclopedia of Marketing, 6 Volume Set by :
Download or read book Wiley International Encyclopedia of Marketing, 6 Volume Set written by and published by John Wiley & Sons. This book was released on 2011-02-07 with total page 1775 pages. Available in PDF, EPUB and Kindle. Book excerpt: With over 300 entries from hundreds of global experts, this is one of the premier marketing reference resources available worldwide. The 6-volume WIEM provides scholars and professionals with an international guide to marketing concepts and applications The far-reaching new developments, challenges and opportunities that have arisen in recent years are fully reflected in the entries Scholars and professionals will enjoy the flexible, multi-level structure, with entries ranging from topics summaries to short essays reviewing areas of development and debate Entries are further extended by sophisticated cross-referencing both among volumes and between encyclopedia entries and external sources The encyclopedia is also available online For ease of reference, the entries are arranged alphabetically within each of the subject volumes. Designed to encompass the scope of modern marketing, the volumes cover: Volume 1: Marketing Strategy Volume 2: Marketing Research Volume 3: Consumer Behavior Volume 4: Advertising and Integrated Communication Volume 5: Product Innovation and Management Volume 6: International Marketing
Now available in paperback, the Encyclopedia of International Sports Studies is the most authoritative and comprehensive single-volume reference work ever published on sport. With over one million words of text arranged into more than 1000 entries and articles, it covers the full range of sub-disciplines within sports studies; including scientific, social scientific and medical approaches. The encyclopedia is alphabetically organized and consists of: principal articles covering key disciplinary areas, such as sports economics and sports history large topical entries on central subjects such as resistance training and the diagnosis of sports injuries smaller topical entries on subjects such as cross training and projectile motion short overviews of other important terms and concepts, from metabolism and motivation to muscle tension-length relationship. With over 150 contributing authors from the US, UK, Canada, Australia, South Africa, Japan, New Zealand, Hong Kong and continental Europe, the Encyclopedia of International Sports Studies is an unparalleled work of sports scholarship. Accessibly written, facts-fronted and including full cross-referencing and guides to further reading throughout, this is an essential addition to the bookshelf of any student, researcher, teacher or professional working in sport.
Book Synopsis Encyclopedia of International Sports Studies by : Roger Bartlett
Download or read book Encyclopedia of International Sports Studies written by Roger Bartlett and published by Routledge. This book was released on 2012-08-21 with total page 1564 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now available in paperback, the Encyclopedia of International Sports Studies is the most authoritative and comprehensive single-volume reference work ever published on sport. With over one million words of text arranged into more than 1000 entries and articles, it covers the full range of sub-disciplines within sports studies; including scientific, social scientific and medical approaches. The encyclopedia is alphabetically organized and consists of: principal articles covering key disciplinary areas, such as sports economics and sports history large topical entries on central subjects such as resistance training and the diagnosis of sports injuries smaller topical entries on subjects such as cross training and projectile motion short overviews of other important terms and concepts, from metabolism and motivation to muscle tension-length relationship. With over 150 contributing authors from the US, UK, Canada, Australia, South Africa, Japan, New Zealand, Hong Kong and continental Europe, the Encyclopedia of International Sports Studies is an unparalleled work of sports scholarship. Accessibly written, facts-fronted and including full cross-referencing and guides to further reading throughout, this is an essential addition to the bookshelf of any student, researcher, teacher or professional working in sport.
"Explores major marketing strategies for some of the top global and emerging brands from 2016-2018"--
Book Synopsis Encyclopedia of Major Marketing Strategies by : Matthew Miskelly
Download or read book Encyclopedia of Major Marketing Strategies written by Matthew Miskelly and published by Encyclopedia of Major Marketin. This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Explores major marketing strategies for some of the top global and emerging brands from 2016-2018"--
