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Principles of Marketing Engineering, 2nd Edition

Author: Gary L. Lilien

Publisher: DecisionPro

Published: 2013

Total Pages: 287

ISBN-13: 0985764805

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The 21st century business environment demands more analysis and rigor in marketing decision making. Increasingly, marketing decision making resembles design engineering-putting together concepts, data, analyses, and simulations to learn about the marketplace and to design effective marketing plans. While many view traditional marketing as art and some view it as science, the new marketing increasingly looks like engineering (that is, combining art and science to solve specific problems). Marketing Engineering is the systematic approach to harness data and knowledge to drive effective marketing decision making and implementation through a technology-enabled and model-supported decision process. (For more information on Excel-based models that support these concepts, visit DecisionPro.biz.) We have designed this book primarily for the business school student or marketing manager, who, with minimal background and technical training, must understand and employ the basic tools and models associated with Marketing Engineering. We offer an accessible overview of the most widely used marketing engineering concepts and tools and show how they drive the collection of the right data and information to perform the right analyses to make better marketing plans, better product designs, and better marketing decisions. What's New In the 2nd Edition While much has changed in the nearly five years since the first edition of Principles of Marketing Engineering was published, much has remained the same. Hence, we have not changed the basic structure or contents of the book. We have, however Updated the examples and references. Added new content on customer lifetime value and customer valuation methods. Added several new pricing models. Added new material on "reverse perceptual mapping" to describe some exciting enhancements to our Marketing Engineering for Excel software. Provided some new perspectives on the future of Marketing Engineering. Provided better alignment between the content of the text and both the software and cases available with Marketing Engineering for Excel 2.0.

Book Synopsis Principles of Marketing Engineering, 2nd Edition by : Gary L. Lilien

Download or read book Principles of Marketing Engineering, 2nd Edition written by Gary L. Lilien and published by DecisionPro. This book was released on 2013 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 21st century business environment demands more analysis and rigor in marketing decision making. Increasingly, marketing decision making resembles design engineering-putting together concepts, data, analyses, and simulations to learn about the marketplace and to design effective marketing plans. While many view traditional marketing as art and some view it as science, the new marketing increasingly looks like engineering (that is, combining art and science to solve specific problems). Marketing Engineering is the systematic approach to harness data and knowledge to drive effective marketing decision making and implementation through a technology-enabled and model-supported decision process. (For more information on Excel-based models that support these concepts, visit DecisionPro.biz.) We have designed this book primarily for the business school student or marketing manager, who, with minimal background and technical training, must understand and employ the basic tools and models associated with Marketing Engineering. We offer an accessible overview of the most widely used marketing engineering concepts and tools and show how they drive the collection of the right data and information to perform the right analyses to make better marketing plans, better product designs, and better marketing decisions. What's New In the 2nd Edition While much has changed in the nearly five years since the first edition of Principles of Marketing Engineering was published, much has remained the same. Hence, we have not changed the basic structure or contents of the book. We have, however Updated the examples and references. Added new content on customer lifetime value and customer valuation methods. Added several new pricing models. Added new material on "reverse perceptual mapping" to describe some exciting enhancements to our Marketing Engineering for Excel software. Provided some new perspectives on the future of Marketing Engineering. Provided better alignment between the content of the text and both the software and cases available with Marketing Engineering for Excel 2.0.

Engineering Analytics

Author: Luis Rabelo

Publisher: CRC Press

Published: 2021-09-27

Total Pages: 282

ISBN-13: 1000453758

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Engineering analytics is becoming a necessary skill for every engineer. Areas such as Operations Research, Simulation, and Machine Learning can be totally transformed through massive volumes of data. This book is intended to be an introduction to Engineering Analytics that can be used to improve performance tracking, customer segmentation for resource optimization, patterns and classification strategies, and logistics control towers. Basic methods in the areas of visual, descriptive, predictive, and prescriptive analytics and Big Data are introduced. Industrial case studies and example problem demonstrations are used throughout the book to reinforce the concepts and applications. The book goes on to cover visual analytics and its relationships, simulation from the respective dimensions and Machine Learning and Artificial Intelligence from different paradigms viewpoints. The book is intended for professionals wanting to work on analytical problems, for Engineering students, Researchers, Chief-Technology Officers, and Directors that work within the areas and fields of Industrial Engineering, Computer Science, Statistics, Electrical Engineering Operations Research, and Big Data.

Book Synopsis Engineering Analytics by : Luis Rabelo

Download or read book Engineering Analytics written by Luis Rabelo and published by CRC Press. This book was released on 2021-09-27 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Engineering analytics is becoming a necessary skill for every engineer. Areas such as Operations Research, Simulation, and Machine Learning can be totally transformed through massive volumes of data. This book is intended to be an introduction to Engineering Analytics that can be used to improve performance tracking, customer segmentation for resource optimization, patterns and classification strategies, and logistics control towers. Basic methods in the areas of visual, descriptive, predictive, and prescriptive analytics and Big Data are introduced. Industrial case studies and example problem demonstrations are used throughout the book to reinforce the concepts and applications. The book goes on to cover visual analytics and its relationships, simulation from the respective dimensions and Machine Learning and Artificial Intelligence from different paradigms viewpoints. The book is intended for professionals wanting to work on analytical problems, for Engineering students, Researchers, Chief-Technology Officers, and Directors that work within the areas and fields of Industrial Engineering, Computer Science, Statistics, Electrical Engineering Operations Research, and Big Data.

Data Analytics for Engineering and Construction Project Risk Management

Author: Ivan Damnjanovic

Publisher: Springer

Published: 2019-05-23

Total Pages: 379

ISBN-13: 3030142515

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This book provides a step-by-step guidance on how to implement analytical methods in project risk management. The text focuses on engineering design and construction projects and as such is suitable for graduate students in engineering, construction, or project management, as well as practitioners aiming to develop, improve, and/or simplify corporate project management processes. The book places emphasis on building data-driven models for additive-incremental risks, where data can be collected on project sites, assembled from queries of corporate databases, and/or generated using procedures for eliciting experts’ judgments. While the presented models are mathematically inspired, they are nothing beyond what an engineering graduate is expected to know: some algebra, a little calculus, a little statistics, and, especially, undergraduate-level understanding of the probability theory. The book is organized in three parts and fourteen chapters. In Part I the authors provide the general introduction to risk and uncertainty analysis applied to engineering construction projects. The basic formulations and the methods for risk assessment used during project planning phase are discussed in Part II, while in Part III the authors present the methods for monitoring and (re)assessment of risks during project execution.

Book Synopsis Data Analytics for Engineering and Construction Project Risk Management by : Ivan Damnjanovic

Download or read book Data Analytics for Engineering and Construction Project Risk Management written by Ivan Damnjanovic and published by Springer. This book was released on 2019-05-23 with total page 379 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a step-by-step guidance on how to implement analytical methods in project risk management. The text focuses on engineering design and construction projects and as such is suitable for graduate students in engineering, construction, or project management, as well as practitioners aiming to develop, improve, and/or simplify corporate project management processes. The book places emphasis on building data-driven models for additive-incremental risks, where data can be collected on project sites, assembled from queries of corporate databases, and/or generated using procedures for eliciting experts’ judgments. While the presented models are mathematically inspired, they are nothing beyond what an engineering graduate is expected to know: some algebra, a little calculus, a little statistics, and, especially, undergraduate-level understanding of the probability theory. The book is organized in three parts and fourteen chapters. In Part I the authors provide the general introduction to risk and uncertainty analysis applied to engineering construction projects. The basic formulations and the methods for risk assessment used during project planning phase are discussed in Part II, while in Part III the authors present the methods for monitoring and (re)assessment of risks during project execution.

Enterprise Big Data Engineering, Analytics, and Management

Author: Atzmueller, Martin

Publisher: IGI Global

Published: 2016-06-01

Total Pages: 272

ISBN-13: 1522502947

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The significance of big data can be observed in any decision-making process as it is often used for forecasting and predictive analytics. Additionally, big data can be used to build a holistic view of an enterprise through a collection and analysis of large data sets retrospectively. As the data deluge deepens, new methods for analyzing, comprehending, and making use of big data become necessary. Enterprise Big Data Engineering, Analytics, and Management presents novel methodologies and practical approaches to engineering, managing, and analyzing large-scale data sets with a focus on enterprise applications and implementation. Featuring essential big data concepts including data mining, artificial intelligence, and information extraction, this publication provides a platform for retargeting the current research available in the field. Data analysts, IT professionals, researchers, and graduate-level students will find the timely research presented in this publication essential to furthering their knowledge in the field.

Book Synopsis Enterprise Big Data Engineering, Analytics, and Management by : Atzmueller, Martin

Download or read book Enterprise Big Data Engineering, Analytics, and Management written by Atzmueller, Martin and published by IGI Global. This book was released on 2016-06-01 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: The significance of big data can be observed in any decision-making process as it is often used for forecasting and predictive analytics. Additionally, big data can be used to build a holistic view of an enterprise through a collection and analysis of large data sets retrospectively. As the data deluge deepens, new methods for analyzing, comprehending, and making use of big data become necessary. Enterprise Big Data Engineering, Analytics, and Management presents novel methodologies and practical approaches to engineering, managing, and analyzing large-scale data sets with a focus on enterprise applications and implementation. Featuring essential big data concepts including data mining, artificial intelligence, and information extraction, this publication provides a platform for retargeting the current research available in the field. Data analysts, IT professionals, researchers, and graduate-level students will find the timely research presented in this publication essential to furthering their knowledge in the field.

Advanced Analytics in Mining Engineering

Author: Ali Soofastaei

Publisher: Springer Nature

Published: 2022-02-23

Total Pages: 746

ISBN-13: 3030915891

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In this book, Dr. Soofastaei and his colleagues reveal how all mining managers can effectively deploy advanced analytics in their day-to-day operations- one business decision at a time. Most mining companies have a massive amount of data at their disposal. However, they cannot use the stored data in any meaningful way. The powerful new business tool-advanced analytics enables many mining companies to aggressively leverage their data in key business decisions and processes with impressive results. From statistical analysis to machine learning and artificial intelligence, the authors show how many analytical tools can improve decisions about everything in the mine value chain, from exploration to marketing. Combining the science of advanced analytics with the mining industrial business solutions, introduce the “Advanced Analytics in Mining Engineering Book” as a practical road map and tools for unleashing the potential buried in your company’s data. The book is aimed at providing mining executives, managers, and research and development teams with an understanding of the business value and applicability of different analytic approaches and helping data analytics leads by giving them a business framework in which to assess the value, cost, and risk of potential analytical solutions. In addition, the book will provide the next generation of miners – undergraduate and graduate IT and mining engineering students – with an understanding of data analytics applied to the mining industry. By providing a book with chapters structured in line with the mining value chain, we will provide a clear, enterprise-level view of where and how advanced data analytics can best be applied. This book highlights the potential to interconnect activities in the mining enterprise better. Furthermore, the book explores the opportunities for optimization and increased productivity offered by better interoperability along the mining value chain – in line with the emerging vision of creating a digital mine with much-enhanced capabilities for modeling, simulation, and the use of digital twins – in line with leading “digital” industries.

Book Synopsis Advanced Analytics in Mining Engineering by : Ali Soofastaei

Download or read book Advanced Analytics in Mining Engineering written by Ali Soofastaei and published by Springer Nature. This book was released on 2022-02-23 with total page 746 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, Dr. Soofastaei and his colleagues reveal how all mining managers can effectively deploy advanced analytics in their day-to-day operations- one business decision at a time. Most mining companies have a massive amount of data at their disposal. However, they cannot use the stored data in any meaningful way. The powerful new business tool-advanced analytics enables many mining companies to aggressively leverage their data in key business decisions and processes with impressive results. From statistical analysis to machine learning and artificial intelligence, the authors show how many analytical tools can improve decisions about everything in the mine value chain, from exploration to marketing. Combining the science of advanced analytics with the mining industrial business solutions, introduce the “Advanced Analytics in Mining Engineering Book” as a practical road map and tools for unleashing the potential buried in your company’s data. The book is aimed at providing mining executives, managers, and research and development teams with an understanding of the business value and applicability of different analytic approaches and helping data analytics leads by giving them a business framework in which to assess the value, cost, and risk of potential analytical solutions. In addition, the book will provide the next generation of miners – undergraduate and graduate IT and mining engineering students – with an understanding of data analytics applied to the mining industry. By providing a book with chapters structured in line with the mining value chain, we will provide a clear, enterprise-level view of where and how advanced data analytics can best be applied. This book highlights the potential to interconnect activities in the mining enterprise better. Furthermore, the book explores the opportunities for optimization and increased productivity offered by better interoperability along the mining value chain – in line with the emerging vision of creating a digital mine with much-enhanced capabilities for modeling, simulation, and the use of digital twins – in line with leading “digital” industries.

Fundamentals of Analytics Engineering

Author: Dumky De Wilde

Publisher: Packt Publishing Ltd

Published: 2024-03-29

Total Pages: 332

ISBN-13: 1837632111

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Gain a holistic understanding of the analytics engineering lifecycle by integrating principles from both data analysis and engineering Key Features Discover how analytics engineering aligns with your organization's data strategy Access insights shared by a team of seven industry experts Tackle common analytics engineering problems faced by modern businesses Purchase of the print or Kindle book includes a free PDF eBook Book DescriptionNavigate the world of data analytics with Fundamentals of Analytics Engineering—guiding you from foundational concepts to advanced techniques of data ingestion and warehousing, data lakehouse, and data modeling. Written by a team of 7 industry experts, this book helps you to transform raw data into structured insights. You’ll discover how to clean, filter, aggregate, and reformat data, and seamlessly serve it across diverse platforms. With practical guidance, you’ll also learn how to build a simple data platform using Airbyte for ingestion, Google BigQuery for warehousing, dbt for transformations, and Tableau for visualization. From data quality and observability to fostering collaboration on codebases, you’ll find effective strategies for ensuring data integrity and driving collaborative success. As you advance, you'll become well-versed with the CI/CD principles for automated code building, testing, and deployment—laying the foundation for consistent and reliable pipelines. With invaluable insights into gathering business requirements, documenting complex business logic, and the importance of data governance, you’ll develop a holistic understanding of the analytics lifecycle. By the end of this book, you’ll be armed with the essential techniques and best practices for developing scalable analytics solutions from end to end.What you will learn Design and implement data pipelines from ingestion to serving data Explore best practices for data modeling and schema design Gain insights into the use of cloud-based analytics platforms and tools for scalable data processing Understand the principles of data governance and collaborative coding Comprehend data quality management in analytics engineering Gain practical skills in using analytics engineering tools to conquer real-world data challenges Who this book is for This book is for data engineers and data analysts considering pivoting their careers into analytics engineering. Analytics engineers who want to upskill and search for gaps in their knowledge will also find this book helpful, as will other data professionals who want to understand the value of analytics engineering in their organization's journey toward data maturity. To get the most out of this book, you should have a basic understanding of data analysis and engineering concepts such as data cleaning, visualization, ETL and data warehousing.

Book Synopsis Fundamentals of Analytics Engineering by : Dumky De Wilde

Download or read book Fundamentals of Analytics Engineering written by Dumky De Wilde and published by Packt Publishing Ltd. This book was released on 2024-03-29 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gain a holistic understanding of the analytics engineering lifecycle by integrating principles from both data analysis and engineering Key Features Discover how analytics engineering aligns with your organization's data strategy Access insights shared by a team of seven industry experts Tackle common analytics engineering problems faced by modern businesses Purchase of the print or Kindle book includes a free PDF eBook Book DescriptionNavigate the world of data analytics with Fundamentals of Analytics Engineering—guiding you from foundational concepts to advanced techniques of data ingestion and warehousing, data lakehouse, and data modeling. Written by a team of 7 industry experts, this book helps you to transform raw data into structured insights. You’ll discover how to clean, filter, aggregate, and reformat data, and seamlessly serve it across diverse platforms. With practical guidance, you’ll also learn how to build a simple data platform using Airbyte for ingestion, Google BigQuery for warehousing, dbt for transformations, and Tableau for visualization. From data quality and observability to fostering collaboration on codebases, you’ll find effective strategies for ensuring data integrity and driving collaborative success. As you advance, you'll become well-versed with the CI/CD principles for automated code building, testing, and deployment—laying the foundation for consistent and reliable pipelines. With invaluable insights into gathering business requirements, documenting complex business logic, and the importance of data governance, you’ll develop a holistic understanding of the analytics lifecycle. By the end of this book, you’ll be armed with the essential techniques and best practices for developing scalable analytics solutions from end to end.What you will learn Design and implement data pipelines from ingestion to serving data Explore best practices for data modeling and schema design Gain insights into the use of cloud-based analytics platforms and tools for scalable data processing Understand the principles of data governance and collaborative coding Comprehend data quality management in analytics engineering Gain practical skills in using analytics engineering tools to conquer real-world data challenges Who this book is for This book is for data engineers and data analysts considering pivoting their careers into analytics engineering. Analytics engineers who want to upskill and search for gaps in their knowledge will also find this book helpful, as will other data professionals who want to understand the value of analytics engineering in their organization's journey toward data maturity. To get the most out of this book, you should have a basic understanding of data analysis and engineering concepts such as data cleaning, visualization, ETL and data warehousing.

Engineering Analytics

Author: Luis Rabelo

Publisher: CRC Press

Published: 2021-09-27

Total Pages: 218

ISBN-13: 1000453766

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Book Synopsis Engineering Analytics by : Luis Rabelo

Download or read book Engineering Analytics written by Luis Rabelo and published by CRC Press. This book was released on 2021-09-27 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Engineering analytics is becoming a necessary skill for every engineer. Areas such as Operations Research, Simulation, and Machine Learning can be totally transformed through massive volumes of data. This book is intended to be an introduction to Engineering Analytics that can be used to improve performance tracking, customer segmentation for resource optimization, patterns and classification strategies, and logistics control towers. Basic methods in the areas of visual, descriptive, predictive, and prescriptive analytics and Big Data are introduced. Industrial case studies and example problem demonstrations are used throughout the book to reinforce the concepts and applications. The book goes on to cover visual analytics and its relationships, simulation from the respective dimensions and Machine Learning and Artificial Intelligence from different paradigms viewpoints. The book is intended for professionals wanting to work on analytical problems, for Engineering students, Researchers, Chief-Technology Officers, and Directors that work within the areas and fields of Industrial Engineering, Computer Science, Statistics, Electrical Engineering Operations Research, and Big Data.

Analytics Engineering with SQL and Dbt

Author: Rui Pedro Machado

Publisher: "O'Reilly Media, Inc."

Published: 2023-12-08

Total Pages: 324

ISBN-13: 1098142357

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With the shift from data warehouses to data lakes, data now lands in repositories before it's been transformed, enabling engineers to model raw data into clean, well-defined datasets. dbt (data build tool) helps you take data further. This practical book shows data analysts, data engineers, BI developers, and data scientists how to create a true self-service transformation platform through the use of dynamic SQL. Authors Rui Machado from Monstarlab and Hélder Russa from Jumia show you how to quickly deliver new data products by focusing more on value delivery and less on architectural and engineering aspects. If you know your business well and have the technical skills to model raw data into clean, well-defined datasets, you'll learn how to design and deliver data models without any technical influence. With this book, you'll learn: What dbt is and how a dbt project is structured How dbt fits into the data engineering and analytics worlds How to collaborate on building data models The main tools and architectures for building useful, functional data models How to fit dbt into data warehousing and laking architecture How to build tests for data transformations

Book Synopsis Analytics Engineering with SQL and Dbt by : Rui Pedro Machado

Download or read book Analytics Engineering with SQL and Dbt written by Rui Pedro Machado and published by "O'Reilly Media, Inc.". This book was released on 2023-12-08 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the shift from data warehouses to data lakes, data now lands in repositories before it's been transformed, enabling engineers to model raw data into clean, well-defined datasets. dbt (data build tool) helps you take data further. This practical book shows data analysts, data engineers, BI developers, and data scientists how to create a true self-service transformation platform through the use of dynamic SQL. Authors Rui Machado from Monstarlab and Hélder Russa from Jumia show you how to quickly deliver new data products by focusing more on value delivery and less on architectural and engineering aspects. If you know your business well and have the technical skills to model raw data into clean, well-defined datasets, you'll learn how to design and deliver data models without any technical influence. With this book, you'll learn: What dbt is and how a dbt project is structured How dbt fits into the data engineering and analytics worlds How to collaborate on building data models The main tools and architectures for building useful, functional data models How to fit dbt into data warehousing and laking architecture How to build tests for data transformations

Big Data Analytics in Traffic and Transportation Engineering: Emerging Research and Opportunities

Author: Moridpour, Sara

Publisher: IGI Global

Published: 2019-01-11

Total Pages: 188

ISBN-13: 1522579443

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Recent research reveals that socioeconomic factors of the neighborhoods where road users live and where pedestrian-vehicle crashes occur are important in determining the severity of the crashes, with the former having a greater influence. Hence, road safety countermeasures, especially those focusing on the road users, should be targeted at these high risk neighborhoods. Big Data Analytics in Traffic and Transportation Engineering: Emerging Research and Opportunities is an essential reference source that discusses access to transportation and examines vehicle-pedestrian crashes, specifically in relation to socioeconomic factors that influence them, main predictors, factors that contribute to crash severity, and the enhancement of pedestrian safety measures. Featuring research on topics such as public transport, accessibility, and spatial distribution, this book is ideally designed for policymakers, transportation engineers, road safety designers, transport planners and managers, professionals, academicians, researchers, and public administrators.

Book Synopsis Big Data Analytics in Traffic and Transportation Engineering: Emerging Research and Opportunities by : Moridpour, Sara

Download or read book Big Data Analytics in Traffic and Transportation Engineering: Emerging Research and Opportunities written by Moridpour, Sara and published by IGI Global. This book was released on 2019-01-11 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recent research reveals that socioeconomic factors of the neighborhoods where road users live and where pedestrian-vehicle crashes occur are important in determining the severity of the crashes, with the former having a greater influence. Hence, road safety countermeasures, especially those focusing on the road users, should be targeted at these high risk neighborhoods. Big Data Analytics in Traffic and Transportation Engineering: Emerging Research and Opportunities is an essential reference source that discusses access to transportation and examines vehicle-pedestrian crashes, specifically in relation to socioeconomic factors that influence them, main predictors, factors that contribute to crash severity, and the enhancement of pedestrian safety measures. Featuring research on topics such as public transport, accessibility, and spatial distribution, this book is ideally designed for policymakers, transportation engineers, road safety designers, transport planners and managers, professionals, academicians, researchers, and public administrators.

Civil Engineering Systems Analysis

Author: Luis Amador-Jimenez

Publisher: CRC Press

Published: 2016-09-15

Total Pages: 272

ISBN-13: 1482260808

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This textbook covers tools and applications in civil engineering systems. It begins by revising the mathematical and statistical background for the adequate formulation of civil engineering problems. Then it examines a series of topics required to understand infrastructure, facilities and transportation networks, and their planning, maintenance, upgrading and expansion. It covers problem definition, model formulation and decision making systems, including optimization, estimation and prediction. The applications deal with some of the challenges that civil engineers will typically encounter during their professional lives, ranging from municipal planning and infrastructure management to transportation analysis. The treatment of the topics is integral. Tools and examples from real life situations are combined to illustrate the use of methods and principles. Students will learn to understand a system, conceptualize a model, analyse it and make decisions or draw conclusions, just as practising engineers do. A final chapter introduces methods for expanding simple models, adding complexity and incorporating uncertainty. Instructors can chose to cover some of the material from the foundation chapters on mathematics and statistics or directly concentrate on the tools and applications.

Book Synopsis Civil Engineering Systems Analysis by : Luis Amador-Jimenez

Download or read book Civil Engineering Systems Analysis written by Luis Amador-Jimenez and published by CRC Press. This book was released on 2016-09-15 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook covers tools and applications in civil engineering systems. It begins by revising the mathematical and statistical background for the adequate formulation of civil engineering problems. Then it examines a series of topics required to understand infrastructure, facilities and transportation networks, and their planning, maintenance, upgrading and expansion. It covers problem definition, model formulation and decision making systems, including optimization, estimation and prediction. The applications deal with some of the challenges that civil engineers will typically encounter during their professional lives, ranging from municipal planning and infrastructure management to transportation analysis. The treatment of the topics is integral. Tools and examples from real life situations are combined to illustrate the use of methods and principles. Students will learn to understand a system, conceptualize a model, analyse it and make decisions or draw conclusions, just as practising engineers do. A final chapter introduces methods for expanding simple models, adding complexity and incorporating uncertainty. Instructors can chose to cover some of the material from the foundation chapters on mathematics and statistics or directly concentrate on the tools and applications.