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"Is a 'three'-level course for businesspeople who want to use English as an international means of communication."--Back cover.
Book Synopsis Global Links, 1 by : Keith Adams
Download or read book Global Links, 1 written by Keith Adams and published by Longman Publishing Group. This book was released on 2000-10 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Is a 'three'-level course for businesspeople who want to use English as an international means of communication."--Back cover.
Responding to the growing interest in the role of language in international business, this book presents language as a critical management challenge for the internationalizing firm. Several perspectives are explored, including the individual, the firm
Book Synopsis Language in International Business by : Rebecca Piekkari
Download or read book Language in International Business written by Rebecca Piekkari and published by Edward Elgar Publishing. This book was released on 2014-11-28 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Responding to the growing interest in the role of language in international business, this book presents language as a critical management challenge for the internationalizing firm. Several perspectives are explored, including the individual, the firm
Book Synopsis English for International Trade by : Francis Radice
Download or read book English for International Trade written by Francis Radice and published by Addison Wesley Publishing Company. This book was released on 1989 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt:
New International Business English is a flexible course at the upper-intermediate level for people who need or will soon need to use English in their day-to-day work.All four skills - listening, speaking, reading, writing - are developed through a wide range of tasks which closely reflect the world of work.The Student's Book has been redesigned with many new illustrations and photos to make it more attractive and easier to use.The attached CD-ROM contains an introduction to the BEC Vantage examination and one complete Practice Test including audio.
Book Synopsis New International Business English Updated Edition Student's Book with Bonus Extra BEC Vantage Preparation CD-ROM by : Leo Jones
Download or read book New International Business English Updated Edition Student's Book with Bonus Extra BEC Vantage Preparation CD-ROM written by Leo Jones and published by Cambridge University Press. This book was released on 2003-03-24 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: New International Business English is a flexible course at the upper-intermediate level for people who need or will soon need to use English in their day-to-day work.All four skills - listening, speaking, reading, writing - are developed through a wide range of tasks which closely reflect the world of work.The Student's Book has been redesigned with many new illustrations and photos to make it more attractive and easier to use.The attached CD-ROM contains an introduction to the BEC Vantage examination and one complete Practice Test including audio.
In a business world that spans several continents, it is no longer common for everyone to speak English as a first language. Whether you speak English as a first, second or even third language, intercultural business communication means that getting it right first time has never been more important for you and your organization. English can never be standardized in the global and digital marketplace; instead, we can learn how to customize business English according to our own values and culture and communicate successfully across borders. Improve Your Global Business English creates an awareness in the reader of what to avoid and how to ensure that communications are correctly understood. Very readable and hugely instructive, Improve Your Global Business English provides practical self-study with quizzes, activities and worksheets, helping you to fine-tune your written communication. By mastering the basics, defining your readers and tailoring your message to them, understanding the conventions of different media and understanding cultures, you can enhance your reputation as a truly global, modern player in today's marketplace. If you want your messages to be perceived as you intended, to retain customers or to win new ones, Improve Your Global Business English gives you the background you need. Online supporting resources for this book include supplementary video, self-test questions and answers, templates and a case study on going global
Book Synopsis Improve Your Global Business English by : Fiona Talbot
Download or read book Improve Your Global Business English written by Fiona Talbot and published by Kogan Page Publishers. This book was released on 2012-11-03 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a business world that spans several continents, it is no longer common for everyone to speak English as a first language. Whether you speak English as a first, second or even third language, intercultural business communication means that getting it right first time has never been more important for you and your organization. English can never be standardized in the global and digital marketplace; instead, we can learn how to customize business English according to our own values and culture and communicate successfully across borders. Improve Your Global Business English creates an awareness in the reader of what to avoid and how to ensure that communications are correctly understood. Very readable and hugely instructive, Improve Your Global Business English provides practical self-study with quizzes, activities and worksheets, helping you to fine-tune your written communication. By mastering the basics, defining your readers and tailoring your message to them, understanding the conventions of different media and understanding cultures, you can enhance your reputation as a truly global, modern player in today's marketplace. If you want your messages to be perceived as you intended, to retain customers or to win new ones, Improve Your Global Business English gives you the background you need. Online supporting resources for this book include supplementary video, self-test questions and answers, templates and a case study on going global
Download or read book Global Links written by Keith Adams and published by Pearson Education ESL. This book was released on 2002 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Introducing Business English provides a comprehensive overview of this topic, situating the concepts of Business English and English for Specific Business Purposes within the wider field of English for Special Purposes. This book draws on contemporary teaching and research contexts to demonstrate the growing importance of English within international business communication. Covering both spoken and written aspects of Business English, this book: examines key topics within Business English, including teaching Business English as a lingua franca, intercultural business interactions, blended learning and web-based communication; discusses the latest research on each topic, and possible future directions; features tasks and practical examples, a section on course design, and further resources. Written by two leading researchers and teachers, Introducing Business English is a must-read for advanced undergraduate and postgraduate students studying Business English, Business English as a Lingua Franca, and English for Specific Business Purposes.
Book Synopsis Introducing Business English by : Catherine Nickerson
Download or read book Introducing Business English written by Catherine Nickerson and published by Routledge. This book was released on 2015-09-16 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introducing Business English provides a comprehensive overview of this topic, situating the concepts of Business English and English for Specific Business Purposes within the wider field of English for Special Purposes. This book draws on contemporary teaching and research contexts to demonstrate the growing importance of English within international business communication. Covering both spoken and written aspects of Business English, this book: examines key topics within Business English, including teaching Business English as a lingua franca, intercultural business interactions, blended learning and web-based communication; discusses the latest research on each topic, and possible future directions; features tasks and practical examples, a section on course design, and further resources. Written by two leading researchers and teachers, Introducing Business English is a must-read for advanced undergraduate and postgraduate students studying Business English, Business English as a Lingua Franca, and English for Specific Business Purposes.
New International Business English is a flexible course at the upper-intermediate level for people who need or will soon need to use English in their day-to-day work.All four skills - listening, speaking, reading, writing - are developed through a wide range of tasks which closely reflect the world of work.
Book Synopsis New International Business English Updated Edition Teacher's Book by : Leo Jones
Download or read book New International Business English Updated Edition Teacher's Book written by Leo Jones and published by Cambridge University Press. This book was released on 2000-02-17 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: New International Business English is a flexible course at the upper-intermediate level for people who need or will soon need to use English in their day-to-day work.All four skills - listening, speaking, reading, writing - are developed through a wide range of tasks which closely reflect the world of work.
Tracing the treatment of language in international business as represented in the Journal of International Business Studies, this seminal collection critically explores the conceptualizations of language that have been adopted or ignored by international business scholars over the years and showcases nine articles that have played an important role in establishing and advancing the field. In today’s increasingly globalized context of business, significantly richer theories from interdisciplinary perspectives are needed to explain the complexity of the interplay between multiple facets of language and how they affect day-to-day operations. With insights from linguistics, psychology and organizational theory, Language in International Business provides an assessment of scholarly efforts to uncover the profound impact that language has on global business today and proposes some important ways in which this nascent field of language in international business may be further advanced. Chapter 9 is licensed under a Creative Commons Attributtion NonCommercial-NoDerivs 3.0 Unported License. The Journal of International Business Studies (JIBS) is an official publication of the Academy of International Business and is the top-ranked journal in the field of international business. The goal of JIBS is to publish insightful, innovative and impactful research on international business. JIBS is multidisciplinary in scope and interdisciplinary in content and methodology. For more information, visit www.jibs.net. The Academy of International Business (AIB) is the leading association of scholars and specialists in the field of international business. A global community of scholars and researchers for the creation and dissemination of knowledge about international business and policy issues, the AIB transcends the boundaries of single academic disciplines and managerial functions to enhance business education and practice. For more information, visit aib.msu.edu
Book Synopsis Language in International Business by : Mary Yoko Brannen
Download or read book Language in International Business written by Mary Yoko Brannen and published by Springer. This book was released on 2016-11-07 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tracing the treatment of language in international business as represented in the Journal of International Business Studies, this seminal collection critically explores the conceptualizations of language that have been adopted or ignored by international business scholars over the years and showcases nine articles that have played an important role in establishing and advancing the field. In today’s increasingly globalized context of business, significantly richer theories from interdisciplinary perspectives are needed to explain the complexity of the interplay between multiple facets of language and how they affect day-to-day operations. With insights from linguistics, psychology and organizational theory, Language in International Business provides an assessment of scholarly efforts to uncover the profound impact that language has on global business today and proposes some important ways in which this nascent field of language in international business may be further advanced. Chapter 9 is licensed under a Creative Commons Attributtion NonCommercial-NoDerivs 3.0 Unported License. The Journal of International Business Studies (JIBS) is an official publication of the Academy of International Business and is the top-ranked journal in the field of international business. The goal of JIBS is to publish insightful, innovative and impactful research on international business. JIBS is multidisciplinary in scope and interdisciplinary in content and methodology. For more information, visit www.jibs.net. The Academy of International Business (AIB) is the leading association of scholars and specialists in the field of international business. A global community of scholars and researchers for the creation and dissemination of knowledge about international business and policy issues, the AIB transcends the boundaries of single academic disciplines and managerial functions to enhance business education and practice. For more information, visit aib.msu.edu
This textbook provides a comprehensive introduction for students and professionals who are studying English for business or workplace communication and covers both spoken and written English. Based on up-to-date research in business communication and incorporating an international range of real-world authentic texts, this book deals with the realities of communication in business today. Key features of this book include: use of English in social media that reflects recent trends in business communication; coverage of the concept of communicative competence; analysis of email communication; introduction to informal English and English for socialisation as well as goodwill messages, such as thank you or appreciation messages, which are a part of everyday interaction in the workplace; examination of persuasive messages and ways to understand such messages; an e-resources website that includes authentic examples of different workplace genres and a reference section covering relevant research studies and weblinks for readers to better understand the topics covered in each chapter. This book goes beyond the traditional coverage of business English to provide a broad and practical textbook for those studying English in a workplace setting.
Book Synopsis English for Business Communication by : Mable Chan
Download or read book English for Business Communication written by Mable Chan and published by Routledge. This book was released on 2020-01-06 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook provides a comprehensive introduction for students and professionals who are studying English for business or workplace communication and covers both spoken and written English. Based on up-to-date research in business communication and incorporating an international range of real-world authentic texts, this book deals with the realities of communication in business today. Key features of this book include: use of English in social media that reflects recent trends in business communication; coverage of the concept of communicative competence; analysis of email communication; introduction to informal English and English for socialisation as well as goodwill messages, such as thank you or appreciation messages, which are a part of everyday interaction in the workplace; examination of persuasive messages and ways to understand such messages; an e-resources website that includes authentic examples of different workplace genres and a reference section covering relevant research studies and weblinks for readers to better understand the topics covered in each chapter. This book goes beyond the traditional coverage of business English to provide a broad and practical textbook for those studying English in a workplace setting.