Entrepreneurship, Sustainable Growth and Performance

Entrepreneurship, Sustainable Growth and Performance

Author: Hans Landstr”m

Publisher: Edward Elgar Publishing

Published: 2008-01-01

Total Pages: 377

ISBN-13: 1848443951

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Collectively, the authors present an informative overview of some of the best European research in entrepreneurship that exists at present. In addition, the variation in research traditions and approaches offer the reader an interesting insight into the various disciplinary perspectives that can shed light on entrepreneurial activities, including insights from psychology, sociology, finance and strategy. The attempt to examine both individual and firm-level analysis is also a strength of this book, given that the majority of entrepreneurship research tends to focus on just one of these streams and there is a dearth of work that is able to integrate and understand both dimensions simultaneously. . . the book provides value for money for those whom entrepreneurship research within a European context is a particular interest. Jean Clarke, International Journal of Entrepreneurial Behaviour and Research This book brings together some of Europe s finest scholars, showcasing the richness, diversity and quality of European entrepreneurship research. Collectively, the authors present an authoritative overview of state-of-the-art research on current entrepreneurship themes. This book is a must read for scholars, policymakers, and students interested in staying updated about the current state of entrepreneurship research. Johan Wiklund, Syracuse University, US The 20th edition of the RENT conference took place where it started 20 years ago: in the European capital , Brussels. The current volume presents the best papers of this conference and offers a grand view of the state of the art of European entrepreneurship research. Drivers as well as consequences are dealt with from many different angles. Taken together it gives a thorough description of the scarcest and most essential of all input factors of the modern economy: entrepreneurship. Roy Thurik, Erasmus University Rotterdam, The Netherlands This book provides an invaluable, state-of-the-art overview of current European research in the field of entrepreneurship. It focuses on four themes, each of which illustrates a key dimension in the overall theme: entrepreneurs and their role in entrepreneurship entrepreneurship in family businesses performance of new ventures and entrepreneurial processes. Entrepreneurship, Sustainable Growth and Performance is written from various perspectives by eminent academics with different methodological approaches. It is an invaluable resource for researchers, scholars and students as well as consultants and policymakers with an interest in entrepreneurship and small businesses.


Book Synopsis Entrepreneurship, Sustainable Growth and Performance by : Hans Landstr”m

Download or read book Entrepreneurship, Sustainable Growth and Performance written by Hans Landstr”m and published by Edward Elgar Publishing. This book was released on 2008-01-01 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: Collectively, the authors present an informative overview of some of the best European research in entrepreneurship that exists at present. In addition, the variation in research traditions and approaches offer the reader an interesting insight into the various disciplinary perspectives that can shed light on entrepreneurial activities, including insights from psychology, sociology, finance and strategy. The attempt to examine both individual and firm-level analysis is also a strength of this book, given that the majority of entrepreneurship research tends to focus on just one of these streams and there is a dearth of work that is able to integrate and understand both dimensions simultaneously. . . the book provides value for money for those whom entrepreneurship research within a European context is a particular interest. Jean Clarke, International Journal of Entrepreneurial Behaviour and Research This book brings together some of Europe s finest scholars, showcasing the richness, diversity and quality of European entrepreneurship research. Collectively, the authors present an authoritative overview of state-of-the-art research on current entrepreneurship themes. This book is a must read for scholars, policymakers, and students interested in staying updated about the current state of entrepreneurship research. Johan Wiklund, Syracuse University, US The 20th edition of the RENT conference took place where it started 20 years ago: in the European capital , Brussels. The current volume presents the best papers of this conference and offers a grand view of the state of the art of European entrepreneurship research. Drivers as well as consequences are dealt with from many different angles. Taken together it gives a thorough description of the scarcest and most essential of all input factors of the modern economy: entrepreneurship. Roy Thurik, Erasmus University Rotterdam, The Netherlands This book provides an invaluable, state-of-the-art overview of current European research in the field of entrepreneurship. It focuses on four themes, each of which illustrates a key dimension in the overall theme: entrepreneurs and their role in entrepreneurship entrepreneurship in family businesses performance of new ventures and entrepreneurial processes. Entrepreneurship, Sustainable Growth and Performance is written from various perspectives by eminent academics with different methodological approaches. It is an invaluable resource for researchers, scholars and students as well as consultants and policymakers with an interest in entrepreneurship and small businesses.


Sustainable and Responsible Entrepreneurship and Key Drivers of Performance

Sustainable and Responsible Entrepreneurship and Key Drivers of Performance

Author: Popescu, Cristina Raluca Gh.

Publisher: IGI Global

Published: 2021-06-25

Total Pages: 336

ISBN-13: 1799879534

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Today’s entrepreneurial practices operate in a continuously challenging, highly dynamic, and everchanging environment. In these times of change, it is important to examine up-to-date theoretical infrastructure on the most powerful and representative approaches to sustainable and responsible entrepreneurship. Sustainable and Responsible Entrepreneurship and Key Drivers of Performance covers an updated view of the newest trends, novel practices, and latest tendencies concerning sustainable and responsible entrepreneurship in a world dominated by insecurity and dramatic economic, political, and managerial changes. The book presents theoretical infrastructure on approaches to sustainable and responsible entrepreneurship as well as empirical results that make a tremendous contribution to the analysis of organizations’ performance key drivers. Elaborating on topics such as greening economy, intellectual capital, knowledge management, sustainable entrepreneurial ecosystems, and social responsibility, this text is essential for entrepreneurs, managers, executives, academicians, scientists, researchers, students, practitioners, and policymakers worldwide.


Book Synopsis Sustainable and Responsible Entrepreneurship and Key Drivers of Performance by : Popescu, Cristina Raluca Gh.

Download or read book Sustainable and Responsible Entrepreneurship and Key Drivers of Performance written by Popescu, Cristina Raluca Gh. and published by IGI Global. This book was released on 2021-06-25 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today’s entrepreneurial practices operate in a continuously challenging, highly dynamic, and everchanging environment. In these times of change, it is important to examine up-to-date theoretical infrastructure on the most powerful and representative approaches to sustainable and responsible entrepreneurship. Sustainable and Responsible Entrepreneurship and Key Drivers of Performance covers an updated view of the newest trends, novel practices, and latest tendencies concerning sustainable and responsible entrepreneurship in a world dominated by insecurity and dramatic economic, political, and managerial changes. The book presents theoretical infrastructure on approaches to sustainable and responsible entrepreneurship as well as empirical results that make a tremendous contribution to the analysis of organizations’ performance key drivers. Elaborating on topics such as greening economy, intellectual capital, knowledge management, sustainable entrepreneurial ecosystems, and social responsibility, this text is essential for entrepreneurs, managers, executives, academicians, scientists, researchers, students, practitioners, and policymakers worldwide.


Sustainable Entrepreneurship

Sustainable Entrepreneurship

Author: Christina Weidinger

Publisher: Springer Science & Business Media

Published: 2013-08-13

Total Pages: 319

ISBN-13: 3642387535

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Sustainable Entrepreneurship stands for a business driven concept of sustainability which focusses on increasing both social as well as business value - so called Shared Value. This book shows why and how this unique concept has the potential to become the most recognised strategic management approach in our times. It aims to point out the opportunities that arise from putting sustainable entrepreneurship into practice. At the same time, this book is a wake-up call for all those companies and decision makers who underestimated Sustainable Entrepreneurship before or who are simply not aware of its greater dimension. Well structured chapters from different academic and business perspectives clearly outline how Sustainable Entrepreneurship contributes to solving the world's most challenging problems, such as Climate Change, Finance Crisis and Political Uncertainty, as well as to ensuring business success. The book provides a framework of orientation where the journey might go: What can a successful concept of SE look like? What are the key drivers for its realisation? What is the role of business in shaping the future of our society? The book also presents best practices and provides unique learnings as well as business insights from the international Sustainable Entrepreneurship Award (www.se-award.org). The Sustainable Entrepreneurship Award (short SEA) is an award for companies today who are thinking about tomorrow by making sustainable business practices an integral part of their corporate culture. Companies that receive the SEA are being recognised for the vision they have shown in combining economic and sustainable responsibility.


Book Synopsis Sustainable Entrepreneurship by : Christina Weidinger

Download or read book Sustainable Entrepreneurship written by Christina Weidinger and published by Springer Science & Business Media. This book was released on 2013-08-13 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sustainable Entrepreneurship stands for a business driven concept of sustainability which focusses on increasing both social as well as business value - so called Shared Value. This book shows why and how this unique concept has the potential to become the most recognised strategic management approach in our times. It aims to point out the opportunities that arise from putting sustainable entrepreneurship into practice. At the same time, this book is a wake-up call for all those companies and decision makers who underestimated Sustainable Entrepreneurship before or who are simply not aware of its greater dimension. Well structured chapters from different academic and business perspectives clearly outline how Sustainable Entrepreneurship contributes to solving the world's most challenging problems, such as Climate Change, Finance Crisis and Political Uncertainty, as well as to ensuring business success. The book provides a framework of orientation where the journey might go: What can a successful concept of SE look like? What are the key drivers for its realisation? What is the role of business in shaping the future of our society? The book also presents best practices and provides unique learnings as well as business insights from the international Sustainable Entrepreneurship Award (www.se-award.org). The Sustainable Entrepreneurship Award (short SEA) is an award for companies today who are thinking about tomorrow by making sustainable business practices an integral part of their corporate culture. Companies that receive the SEA are being recognised for the vision they have shown in combining economic and sustainable responsibility.


Sustainable Innovation and Entrepreneurship

Sustainable Innovation and Entrepreneurship

Author: Rolf Wüstenhagen

Publisher: Edward Elgar Publishing

Published: 2008-01-01

Total Pages: 341

ISBN-13: 184844155X

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When I received the review copy I was rather excited. . . the book as a collection of research papers that, in themselves, are very interesting, and provide a fast-track into the literature of the subject in question. . . it is a worthwhile purchase to support thinking on entrepreneurship and innovation in a world where the sustainability agenda is increasingly becoming the agenda for inventors, entrepreneurs and those who fund them or invest in their companies. . . All the papers are well written and scholarly. . . A particularly strong feature of the chapters is the range of sources quoted at the end of each chapter. These references provide pathways into many different literatures that might save much time for subsequent researchers. Lorraine Warren, International Journal of Entrepreneurial Behaviour and Research In recent years our understanding of corporate sustainability has moved from exploitation to exploration, from corporate environmental management to sustainable entrepreneurship, and from efficiency to innovation. Yet current trends indicate the need for radical innovation via entrepreneurial start-ups or new ventures within existing corporations despite difficulties with the financing and marketing of such efforts. Presenting both conceptual and empirical research, this fascinating book addresses how we can combine environmental and social sustainability with economic sustainability in order to produce innovative new business models. The international cast of contributors addresses the wide range of issues in the balance between growth and environmental concerns. The first five chapters discuss various aspects of sustainable entrepreneurship. This is followed by two chapters that look at innovation within existing firms. Innovation is not successful until it finds a customer, so the two chapters that follow delve into the marketing aspects of business-to-consumer and business-to-business settings. The book closes with a broad discussion of the evolution and future of the research agenda into the intersection of sustainability, innovation and entrepreneurship. Academics, students, business professionals, and NGOs will find this volume enlightening and useful.


Book Synopsis Sustainable Innovation and Entrepreneurship by : Rolf Wüstenhagen

Download or read book Sustainable Innovation and Entrepreneurship written by Rolf Wüstenhagen and published by Edward Elgar Publishing. This book was released on 2008-01-01 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: When I received the review copy I was rather excited. . . the book as a collection of research papers that, in themselves, are very interesting, and provide a fast-track into the literature of the subject in question. . . it is a worthwhile purchase to support thinking on entrepreneurship and innovation in a world where the sustainability agenda is increasingly becoming the agenda for inventors, entrepreneurs and those who fund them or invest in their companies. . . All the papers are well written and scholarly. . . A particularly strong feature of the chapters is the range of sources quoted at the end of each chapter. These references provide pathways into many different literatures that might save much time for subsequent researchers. Lorraine Warren, International Journal of Entrepreneurial Behaviour and Research In recent years our understanding of corporate sustainability has moved from exploitation to exploration, from corporate environmental management to sustainable entrepreneurship, and from efficiency to innovation. Yet current trends indicate the need for radical innovation via entrepreneurial start-ups or new ventures within existing corporations despite difficulties with the financing and marketing of such efforts. Presenting both conceptual and empirical research, this fascinating book addresses how we can combine environmental and social sustainability with economic sustainability in order to produce innovative new business models. The international cast of contributors addresses the wide range of issues in the balance between growth and environmental concerns. The first five chapters discuss various aspects of sustainable entrepreneurship. This is followed by two chapters that look at innovation within existing firms. Innovation is not successful until it finds a customer, so the two chapters that follow delve into the marketing aspects of business-to-consumer and business-to-business settings. The book closes with a broad discussion of the evolution and future of the research agenda into the intersection of sustainability, innovation and entrepreneurship. Academics, students, business professionals, and NGOs will find this volume enlightening and useful.


Handbook on the Business of Sustainability

Handbook on the Business of Sustainability

Author: Yousafzai, Shumaila

Publisher: Edward Elgar Publishing

Published: 2022-02-11

Total Pages: 608

ISBN-13: 1839105348

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This ground-breaking Handbook uniquely focuses on the business of sustainability, offering a fresh insight and practical solutions to the challenges that businesses face in making human activity sustainable. It is organized into four distinctive themes that cut across levels of analysis and illustrate a rich set of solution contexts that will guide future research.


Book Synopsis Handbook on the Business of Sustainability by : Yousafzai, Shumaila

Download or read book Handbook on the Business of Sustainability written by Yousafzai, Shumaila and published by Edward Elgar Publishing. This book was released on 2022-02-11 with total page 608 pages. Available in PDF, EPUB and Kindle. Book excerpt: This ground-breaking Handbook uniquely focuses on the business of sustainability, offering a fresh insight and practical solutions to the challenges that businesses face in making human activity sustainable. It is organized into four distinctive themes that cut across levels of analysis and illustrate a rich set of solution contexts that will guide future research.


Social Entrepreneurship and Sustainable Development

Social Entrepreneurship and Sustainable Development

Author: Archana Singh

Publisher: Taylor & Francis

Published: 2020-06-13

Total Pages: 235

ISBN-13: 1000079791

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This volume discusses the seminal interface between social entrepreneurship and sustainable development along with their inter-linkages. It traces the role of social entrepreneurship and innovations in societal transformation in creating sustainable societies, especially in developing nations. It explores how social entrepreneurship and enterprise is integral to the promise of fostering opportunities for socially disadvantaged groups (including the poor, women, and young people), as well as in addressing environmental and ecological issues apart from wealth creation. The book presents key concepts, case studies, and multiple innovative models involving social entrepreneurship, such as green financing, serial social entrepreneurship, sustainable livelihood creation, and well-being, in addition to highlighting global sustainable development goals of the United Nations. The chapters are organised under the broad themes of sustainability of the organisation, sustainability of the community, sustainability of the development, and sustainability of the community–organisation interface. They examine social change, social innovation, social enterprise, small and micro-enterprises, microfinance institutions, inclusive growth, education, productivity, physical health, waste management, energy retention, self-reliance, and corporate social responsibility. They contain emerging research issues in the field as well as critical assessments while bringing together theoretical and practitioners’ perspectives. This book will be useful to scholars and researchers of development studies, social entrepreneurship, sustainable development, environmental studies, public policy, and political sociology. It will also greatly interest professionals from non-profit, corporate, and public sectors, other development practitioners, and international bodies.


Book Synopsis Social Entrepreneurship and Sustainable Development by : Archana Singh

Download or read book Social Entrepreneurship and Sustainable Development written by Archana Singh and published by Taylor & Francis. This book was released on 2020-06-13 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume discusses the seminal interface between social entrepreneurship and sustainable development along with their inter-linkages. It traces the role of social entrepreneurship and innovations in societal transformation in creating sustainable societies, especially in developing nations. It explores how social entrepreneurship and enterprise is integral to the promise of fostering opportunities for socially disadvantaged groups (including the poor, women, and young people), as well as in addressing environmental and ecological issues apart from wealth creation. The book presents key concepts, case studies, and multiple innovative models involving social entrepreneurship, such as green financing, serial social entrepreneurship, sustainable livelihood creation, and well-being, in addition to highlighting global sustainable development goals of the United Nations. The chapters are organised under the broad themes of sustainability of the organisation, sustainability of the community, sustainability of the development, and sustainability of the community–organisation interface. They examine social change, social innovation, social enterprise, small and micro-enterprises, microfinance institutions, inclusive growth, education, productivity, physical health, waste management, energy retention, self-reliance, and corporate social responsibility. They contain emerging research issues in the field as well as critical assessments while bringing together theoretical and practitioners’ perspectives. This book will be useful to scholars and researchers of development studies, social entrepreneurship, sustainable development, environmental studies, public policy, and political sociology. It will also greatly interest professionals from non-profit, corporate, and public sectors, other development practitioners, and international bodies.


Entrepreneurship and the Sustainable Development Goals

Entrepreneurship and the Sustainable Development Goals

Author: Nikolaos Apostolopoulos

Publisher: Emerald Group Publishing

Published: 2018-10-08

Total Pages: 228

ISBN-13: 1787563766

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Given the compelling need to understand how entrepreneurship can support the Sustainable Development Goals (SDGs) and be appropriately guided, this book explores how entrepreneurial thinking and action can support social change, and investigates alternative entrepreneurship approaches by drawing together different studies.


Book Synopsis Entrepreneurship and the Sustainable Development Goals by : Nikolaos Apostolopoulos

Download or read book Entrepreneurship and the Sustainable Development Goals written by Nikolaos Apostolopoulos and published by Emerald Group Publishing. This book was released on 2018-10-08 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Given the compelling need to understand how entrepreneurship can support the Sustainable Development Goals (SDGs) and be appropriately guided, this book explores how entrepreneurial thinking and action can support social change, and investigates alternative entrepreneurship approaches by drawing together different studies.


Sustainability, Innovation, and Entrepreneurship

Sustainability, Innovation, and Entrepreneurship

Author:

Publisher:

Published:

Total Pages:

ISBN-13: 9781453314128

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"This book is suited for the Entrepreneurship or Innovation course with an emphasis on Sustainability or for a course devoted entirely to Sustainability. What are the trends and forces underlying the changing character of the business-environment relationship? How they are creating significant entrepreneurial opportunities for individuals and companies? Around the world, the movement toward "sustainable development" has caused many firms to adopt policies and practices that reflect what is sometimes called a "sustainable business" or "triple bottom line" approach. "Triple bottom line" refers to the demonstration of strong performance across economic, social, and environmental indicators. Those measures serve as indicators of fiduciary responsibility to a growing set of concerned investors and therefore can help ensure access to capital. They also enable innovators to lower costs, create strategic differentiation, reduce risk, and position themselves for competitive advantage over rivals less attuned to trends. The deep roots of sustainability thinking are now evident in widespread and increasingly visible activities worldwide, and Sustainability, Innovation, and Entrepreneurship explores this evolution; its necessity, its implications and its progression."--Open Textbook Library.


Book Synopsis Sustainability, Innovation, and Entrepreneurship by :

Download or read book Sustainability, Innovation, and Entrepreneurship written by and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book is suited for the Entrepreneurship or Innovation course with an emphasis on Sustainability or for a course devoted entirely to Sustainability. What are the trends and forces underlying the changing character of the business-environment relationship? How they are creating significant entrepreneurial opportunities for individuals and companies? Around the world, the movement toward "sustainable development" has caused many firms to adopt policies and practices that reflect what is sometimes called a "sustainable business" or "triple bottom line" approach. "Triple bottom line" refers to the demonstration of strong performance across economic, social, and environmental indicators. Those measures serve as indicators of fiduciary responsibility to a growing set of concerned investors and therefore can help ensure access to capital. They also enable innovators to lower costs, create strategic differentiation, reduce risk, and position themselves for competitive advantage over rivals less attuned to trends. The deep roots of sustainability thinking are now evident in widespread and increasingly visible activities worldwide, and Sustainability, Innovation, and Entrepreneurship explores this evolution; its necessity, its implications and its progression."--Open Textbook Library.


Sustainable Entrepreneurship

Sustainable Entrepreneurship

Author: Alan S. Gutterman

Publisher: Business Expert Press

Published: 2018-08-30

Total Pages: 208

ISBN-13: 1948976587

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This book traces the foundations for sustainable entrepreneurship, beginning with sustainability, ecopreneurship, and social entrepreneurship. Sustainability has become a multidimensional concept that extends beyond environmental protection to economic development and social equity-in other words, entrepreneurship guided and measured by the three pillars of the triple bottom line. Sustainable entrepreneurship is the continuing commitment by businesses to behave ethically and contribute to economic development while improving the quality of life of the workforce, their families, the local and global community, as well as future generations. The text continues with a review of the basic principles of sustainable entrepreneurship and how entrepreneurs can integrate sustainability into their business models. This book will be an invaluable resource for entrepreneurs looking to build a new venture based on the principles of sustainability from the outset. In addition, it can be used by academics teaching sustainable entrepreneurship, a topic of surging interest to students, and by professionals working with sustainable businesses.


Book Synopsis Sustainable Entrepreneurship by : Alan S. Gutterman

Download or read book Sustainable Entrepreneurship written by Alan S. Gutterman and published by Business Expert Press. This book was released on 2018-08-30 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book traces the foundations for sustainable entrepreneurship, beginning with sustainability, ecopreneurship, and social entrepreneurship. Sustainability has become a multidimensional concept that extends beyond environmental protection to economic development and social equity-in other words, entrepreneurship guided and measured by the three pillars of the triple bottom line. Sustainable entrepreneurship is the continuing commitment by businesses to behave ethically and contribute to economic development while improving the quality of life of the workforce, their families, the local and global community, as well as future generations. The text continues with a review of the basic principles of sustainable entrepreneurship and how entrepreneurs can integrate sustainability into their business models. This book will be an invaluable resource for entrepreneurs looking to build a new venture based on the principles of sustainability from the outset. In addition, it can be used by academics teaching sustainable entrepreneurship, a topic of surging interest to students, and by professionals working with sustainable businesses.


Ecopreneurship

Ecopreneurship

Author: Niels Robert Schneider

Publisher: Walter de Gruyter GmbH & Co KG

Published: 2020-06-08

Total Pages: 254

ISBN-13: 3110684691

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This research monograph answers the question how sustainability driven entrepreneurs (ecopreneurs) deliver their sustainability goals through their business practices. The research draws on data from 12 case studies set within the food industry. The analysis takes a firm level and a supply chain level perspective and provides insights to the interconnected nature of sustainability goals within and across firms. It provides theoretical propositions that show one approach of how to conduct business in a way that works for the planet and people in addition to shareholders. This presents an alternative understanding of organisational performance that builds the foundation for many avenues of future research into sustainable management. The research combines the remote areas of supply chain management and entrepreneurship at the intersection of sustainability. This novel approach and the insights from the business practice exploration, offer many avenues for further research beyond entrepreneurship and supply chain management. This book will be of interest to academics in management research and also to people with an academic background that work together with sustainability driven and/ or social entrepreneurs, who could benefit from the insights into how sustainability goals are delivered through business practices and the relevant trade-offs faced by ecopreneurs.


Book Synopsis Ecopreneurship by : Niels Robert Schneider

Download or read book Ecopreneurship written by Niels Robert Schneider and published by Walter de Gruyter GmbH & Co KG. This book was released on 2020-06-08 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: This research monograph answers the question how sustainability driven entrepreneurs (ecopreneurs) deliver their sustainability goals through their business practices. The research draws on data from 12 case studies set within the food industry. The analysis takes a firm level and a supply chain level perspective and provides insights to the interconnected nature of sustainability goals within and across firms. It provides theoretical propositions that show one approach of how to conduct business in a way that works for the planet and people in addition to shareholders. This presents an alternative understanding of organisational performance that builds the foundation for many avenues of future research into sustainable management. The research combines the remote areas of supply chain management and entrepreneurship at the intersection of sustainability. This novel approach and the insights from the business practice exploration, offer many avenues for further research beyond entrepreneurship and supply chain management. This book will be of interest to academics in management research and also to people with an academic background that work together with sustainability driven and/ or social entrepreneurs, who could benefit from the insights into how sustainability goals are delivered through business practices and the relevant trade-offs faced by ecopreneurs.