Essential Digital Marketing For Small Business

Essential Digital Marketing For Small Business

Author: Simon Dunant

Publisher: Lulu.com

Published: 2014-05-11

Total Pages: 153

ISBN-13: 1291865985

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Your business is online but where are the customers? Facebook, Twitter, Content Marketing, Blogging, Mobile? How do you keep up? This book offers practical expert advice and strategies for small business owners, independent marketers and anyone seeking to market their business better on the web. In this book you'll discover: Practical steps for using social media to bring in more business New techniques, trends and tools to market your brand online Practical insights on using content marketing to connect with new customers How to gain search engine visibility and get your business discovered online What you should be focusing on to take advantage of the mobile revolution Inside you'll also find interviews and insight from leading digital marketing experts and small business owners, helping you gain an understanding of some of the ways others have successfully used digital marketing to increase sales and increase the exposure of their business.


Book Synopsis Essential Digital Marketing For Small Business by : Simon Dunant

Download or read book Essential Digital Marketing For Small Business written by Simon Dunant and published by Lulu.com. This book was released on 2014-05-11 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your business is online but where are the customers? Facebook, Twitter, Content Marketing, Blogging, Mobile? How do you keep up? This book offers practical expert advice and strategies for small business owners, independent marketers and anyone seeking to market their business better on the web. In this book you'll discover: Practical steps for using social media to bring in more business New techniques, trends and tools to market your brand online Practical insights on using content marketing to connect with new customers How to gain search engine visibility and get your business discovered online What you should be focusing on to take advantage of the mobile revolution Inside you'll also find interviews and insight from leading digital marketing experts and small business owners, helping you gain an understanding of some of the ways others have successfully used digital marketing to increase sales and increase the exposure of their business.

Small Business Marketing for Dummies

Small Business Marketing for Dummies

Author: Paul Lancaster

Publisher: John Wiley & Sons

Published: 2013-11-29

Total Pages: 384

ISBN-13: 1118730771

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Small Business Marketing For Dummies helps you promote your business. It is designed specifically for the busy small business owner, giving you simple but powerful ways to spread your message - all at little or no cost. It shows you how to build your company's profile, attract new customers and keep them coming back for more. Inside you will learn how to: Create an achievable marketing plan Use social media and the web to attract and keep customers Communicate with your customers through winning emails, newsletters, blogs and more Make use of affordable advertising solutions in print and other media Get great PR for your business.


Book Synopsis Small Business Marketing for Dummies by : Paul Lancaster

Download or read book Small Business Marketing for Dummies written by Paul Lancaster and published by John Wiley & Sons. This book was released on 2013-11-29 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Small Business Marketing For Dummies helps you promote your business. It is designed specifically for the busy small business owner, giving you simple but powerful ways to spread your message - all at little or no cost. It shows you how to build your company's profile, attract new customers and keep them coming back for more. Inside you will learn how to: Create an achievable marketing plan Use social media and the web to attract and keep customers Communicate with your customers through winning emails, newsletters, blogs and more Make use of affordable advertising solutions in print and other media Get great PR for your business.

Digital Marketing Excellence

Digital Marketing Excellence

Author: Dave Chaffey

Publisher: Taylor & Francis

Published: 2022-07-22

Total Pages: 677

ISBN-13: 1000610918

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Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools. Written by two highly experienced digital marketing consultants, the book shows you how to: Draw up an outline integrated digital marketing plan Evaluate and apply digital marketing principles and models Integrate online and offline communications Implement customer-driven digital marketing as part of digital transformation Reduce costly trial and error Measure and enhance your digital marketing Learn best practices for reaching and engaging your audiences using the key digital marketing platforms. This new edition has been streamlined to seamlessly integrate the latest developments in digital analytics, ethics and privacy, Predictive Analytics, Machine Learning and Artificial Intelligence. Including new international case studies and up-to-date examples throughout, this book cuts through the jargon to show marketers how to leverage data and digital technologies to their advantage. Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, 6th edition, provides a vital reference point for all digital marketing students, and managers involved in digital marketing strategy and implementation. Online resources have been fully updated for the new edition and include a new set of PowerPoint slides and a full test bank of questions and exercises.


Book Synopsis Digital Marketing Excellence by : Dave Chaffey

Download or read book Digital Marketing Excellence written by Dave Chaffey and published by Taylor & Francis. This book was released on 2022-07-22 with total page 677 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools. Written by two highly experienced digital marketing consultants, the book shows you how to: Draw up an outline integrated digital marketing plan Evaluate and apply digital marketing principles and models Integrate online and offline communications Implement customer-driven digital marketing as part of digital transformation Reduce costly trial and error Measure and enhance your digital marketing Learn best practices for reaching and engaging your audiences using the key digital marketing platforms. This new edition has been streamlined to seamlessly integrate the latest developments in digital analytics, ethics and privacy, Predictive Analytics, Machine Learning and Artificial Intelligence. Including new international case studies and up-to-date examples throughout, this book cuts through the jargon to show marketers how to leverage data and digital technologies to their advantage. Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, 6th edition, provides a vital reference point for all digital marketing students, and managers involved in digital marketing strategy and implementation. Online resources have been fully updated for the new edition and include a new set of PowerPoint slides and a full test bank of questions and exercises.

The Small Business Online Marketing Handbook

The Small Business Online Marketing Handbook

Author: Annie Tsai

Publisher: John Wiley & Sons

Published: 2013-10-08

Total Pages: 136

ISBN-13: 1118770137

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The small business marketing experts at Demandforce help owners kick off their online strategy Small business owners are exceptional at delivering on their product or service. Many, however, don't know where to start when it comes to online marketing. The Small Business Online Marketing Handbook will show you how to effectively leverage email, social, online, and network marketing to get new customers and keep existing customers coming back. Author Annie Tsai shows you how to refocus just a small percentage of an offline marketing budget and create exponential return for your business. Author Annie Tsai is a popular blogger and Chief Customer Officer for Demandforce, an automated Internet marketing and communication company specializing in small- to medium-sized businesses, recently acquired by Intuit Features spot interviews and "do this now" advice from resident experts at Demandforce, including the founders With the proliferation of social media and the consumer voice on the web, small business owners need to take a deliberate approach to leveraging this new marketing channel to effectively convert online conversations into offline sales. The Small Business Online Marketing Handbook shows you how.


Book Synopsis The Small Business Online Marketing Handbook by : Annie Tsai

Download or read book The Small Business Online Marketing Handbook written by Annie Tsai and published by John Wiley & Sons. This book was released on 2013-10-08 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: The small business marketing experts at Demandforce help owners kick off their online strategy Small business owners are exceptional at delivering on their product or service. Many, however, don't know where to start when it comes to online marketing. The Small Business Online Marketing Handbook will show you how to effectively leverage email, social, online, and network marketing to get new customers and keep existing customers coming back. Author Annie Tsai shows you how to refocus just a small percentage of an offline marketing budget and create exponential return for your business. Author Annie Tsai is a popular blogger and Chief Customer Officer for Demandforce, an automated Internet marketing and communication company specializing in small- to medium-sized businesses, recently acquired by Intuit Features spot interviews and "do this now" advice from resident experts at Demandforce, including the founders With the proliferation of social media and the consumer voice on the web, small business owners need to take a deliberate approach to leveraging this new marketing channel to effectively convert online conversations into offline sales. The Small Business Online Marketing Handbook shows you how.

From Starting Small to Winning Big

From Starting Small to Winning Big

Author: Shishir Mishra

Publisher: Business Expert Press

Published: 2020-05-06

Total Pages: 111

ISBN-13: 1951527879

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Digital Marketing Guide for Start-up Entrepreneurs is a practical, step-by-step guide that will help budding entrepreneurs in setting up and executing their digital marketing strategy from scratch to achieve the goals they have set for their start-ups. Topics covered in this book include search engine optimization, content marketing, social media marketing, search engine marketing, and online reputation management are essential for entrepreneurs to learn and master for the success of their start-up. The author guides entrepreneurs in establishing a digital presence of their startups to jet fuel their business growth. He brings in real-life examples and insights gained from executing digital marketing strategies for start-ups and small businesses. This book is perfect for start-up entrepreneurs, founders, marketers, and small business owners who are unaware of digital marketing concepts and how to use digital marketing for their advantage. It will give them practical tips on applying digital marketing to increase their brand awareness and sales–a concise book that can be completed quickly. The text serves as a reference guide for start-up entrepreneurs, to which they can always come back to while setting up and executing their digital marketing strategy.


Book Synopsis From Starting Small to Winning Big by : Shishir Mishra

Download or read book From Starting Small to Winning Big written by Shishir Mishra and published by Business Expert Press. This book was released on 2020-05-06 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Marketing Guide for Start-up Entrepreneurs is a practical, step-by-step guide that will help budding entrepreneurs in setting up and executing their digital marketing strategy from scratch to achieve the goals they have set for their start-ups. Topics covered in this book include search engine optimization, content marketing, social media marketing, search engine marketing, and online reputation management are essential for entrepreneurs to learn and master for the success of their start-up. The author guides entrepreneurs in establishing a digital presence of their startups to jet fuel their business growth. He brings in real-life examples and insights gained from executing digital marketing strategies for start-ups and small businesses. This book is perfect for start-up entrepreneurs, founders, marketers, and small business owners who are unaware of digital marketing concepts and how to use digital marketing for their advantage. It will give them practical tips on applying digital marketing to increase their brand awareness and sales–a concise book that can be completed quickly. The text serves as a reference guide for start-up entrepreneurs, to which they can always come back to while setting up and executing their digital marketing strategy.

Understanding Digital Marketing

Understanding Digital Marketing

Author: Damian Ryan

Publisher: Kogan Page Publishers

Published: 2012-03-03

Total Pages: 304

ISBN-13: 0749464283

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Digital marketing now represents 25% of the marketing spend in the UK and this is predicted to move to 50% or higher within the next three years. Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe it is headed in the future. This authoritative title demonstrates how to harness the power of digital media and use it to achieve the utmost success in business, now and in the future.Understanding Digital Marketing deals with every key topic in detail, including:search marketing,social media, Google, mobile marketing, affiliate marketing, e-mail marketing, customer engagement and digital marketing strategies. Essential reading for both practitioners and students alike, and including real-world examples of digital marketing successes and expert opinions, Understanding Digital Marketing provides you with tools to utilize the power of the internet to take your company wherever you want it to go.


Book Synopsis Understanding Digital Marketing by : Damian Ryan

Download or read book Understanding Digital Marketing written by Damian Ryan and published by Kogan Page Publishers. This book was released on 2012-03-03 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital marketing now represents 25% of the marketing spend in the UK and this is predicted to move to 50% or higher within the next three years. Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe it is headed in the future. This authoritative title demonstrates how to harness the power of digital media and use it to achieve the utmost success in business, now and in the future.Understanding Digital Marketing deals with every key topic in detail, including:search marketing,social media, Google, mobile marketing, affiliate marketing, e-mail marketing, customer engagement and digital marketing strategies. Essential reading for both practitioners and students alike, and including real-world examples of digital marketing successes and expert opinions, Understanding Digital Marketing provides you with tools to utilize the power of the internet to take your company wherever you want it to go.

Digital Marketing for Small Businesses: Big Impact on a Budget

Digital Marketing for Small Businesses: Big Impact on a Budget

Author: Khizer Ishtiaq

Publisher: Wikigenius

Published:

Total Pages: 13

ISBN-13:

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"Digital Marketing for Small Businesses: Big Impact on a Budget" is your essential guide to succeeding in the digital age without breaking the bank. Packed with practical tips, real-life case studies, and budget-friendly strategies, this book equips small business owners with the tools and knowledge needed to thrive in the competitive world of digital marketing. Learn how to maximize your online presence, engage your audience, and achieve a strong return on investment, all while maintaining ethical and sustainable practices. If you're ready to make a significant impact in the digital landscape, this book is your roadmap to success.


Book Synopsis Digital Marketing for Small Businesses: Big Impact on a Budget by : Khizer Ishtiaq

Download or read book Digital Marketing for Small Businesses: Big Impact on a Budget written by Khizer Ishtiaq and published by Wikigenius. This book was released on with total page 13 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Digital Marketing for Small Businesses: Big Impact on a Budget" is your essential guide to succeeding in the digital age without breaking the bank. Packed with practical tips, real-life case studies, and budget-friendly strategies, this book equips small business owners with the tools and knowledge needed to thrive in the competitive world of digital marketing. Learn how to maximize your online presence, engage your audience, and achieve a strong return on investment, all while maintaining ethical and sustainable practices. If you're ready to make a significant impact in the digital landscape, this book is your roadmap to success.

Digital Marketing Essentials

Digital Marketing Essentials

Author: Alvis Wilderman

Publisher: Independently Published

Published: 2023-11-18

Total Pages: 0

ISBN-13:

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Digital Marketing Essentials: Practical Strategies For Thriving In The Online World Do you want to learn how to use digital marketing to grow your business and your brand online? Do you want to master the skills and tools that will help you reach and connect with your audience and customers in the digital age? Do you want to discover the secrets and best practices of successful digital marketers and businesses? If you answered YES to any of these questions, then this book is for you. Digital Marketing Essentials is a comprehensive and practical guide that will teach you the essentials of online marketing and how to use them to thrive in the online world. In this book you will learn: The essentials of online marketing and how to use them to thrive in the online world How to create and execute a digital marketing strategy that aligns with your business goals and vision How to use various digital channels and platforms, such as websites, social media, email, video, and online ads, to create and distribute valuable and relevant content for your audience and customers How to use data and analytics to measure and improve your digital marketing performance and impact How to comply with data privacy regulations and gain user trust in data handling How to use case studies and real-world examples to learn from successful digital marketing campaigns and businesses Discovering the secrets and best practices of successful digital marketers and businesses Applying the lessons and insights from this book to your own situation and context Digital Marketing Essentials is written by Alvis Wilderman, a digital marketing expert and consultant with over 10 years of experience in the field. He has helped hundreds of businesses and organizations to achieve their online marketing goals and grow their online presence. He has also taught and mentored thousands of students and learners who are interested in demystifying digital marketing and mastering the essentials of online marketing. Whether you are a beginner or an advanced digital marketer, whether you are a small business owner or a large corporation, and whether you are a student or a professional, this book will help you to learn and apply the essentials of digital marketing to your situation and context. Don't miss this opportunity to learn and master the essentials of online marketing and to thrive in the online world. Get your copy of Digital Marketing Essentials today and start your digital marketing journey.


Book Synopsis Digital Marketing Essentials by : Alvis Wilderman

Download or read book Digital Marketing Essentials written by Alvis Wilderman and published by Independently Published. This book was released on 2023-11-18 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Marketing Essentials: Practical Strategies For Thriving In The Online World Do you want to learn how to use digital marketing to grow your business and your brand online? Do you want to master the skills and tools that will help you reach and connect with your audience and customers in the digital age? Do you want to discover the secrets and best practices of successful digital marketers and businesses? If you answered YES to any of these questions, then this book is for you. Digital Marketing Essentials is a comprehensive and practical guide that will teach you the essentials of online marketing and how to use them to thrive in the online world. In this book you will learn: The essentials of online marketing and how to use them to thrive in the online world How to create and execute a digital marketing strategy that aligns with your business goals and vision How to use various digital channels and platforms, such as websites, social media, email, video, and online ads, to create and distribute valuable and relevant content for your audience and customers How to use data and analytics to measure and improve your digital marketing performance and impact How to comply with data privacy regulations and gain user trust in data handling How to use case studies and real-world examples to learn from successful digital marketing campaigns and businesses Discovering the secrets and best practices of successful digital marketers and businesses Applying the lessons and insights from this book to your own situation and context Digital Marketing Essentials is written by Alvis Wilderman, a digital marketing expert and consultant with over 10 years of experience in the field. He has helped hundreds of businesses and organizations to achieve their online marketing goals and grow their online presence. He has also taught and mentored thousands of students and learners who are interested in demystifying digital marketing and mastering the essentials of online marketing. Whether you are a beginner or an advanced digital marketer, whether you are a small business owner or a large corporation, and whether you are a student or a professional, this book will help you to learn and apply the essentials of digital marketing to your situation and context. Don't miss this opportunity to learn and master the essentials of online marketing and to thrive in the online world. Get your copy of Digital Marketing Essentials today and start your digital marketing journey.

Digital Marketing Essentials

Digital Marketing Essentials

Author: RWG Publishing

Publisher: RWG Publishing

Published: 2024-06-28

Total Pages: 31

ISBN-13:

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Digital Marketing Essentials by RWG Publishing is your ultimate guide to mastering the art of digital marketing. In an era where traditional marketing methods are rapidly becoming obsolete, this book serves as a comprehensive resource for business owners and marketers looking to navigate the dynamic landscape of digital marketing. From understanding the basics to implementing advanced strategies, this book covers it all. Discover how digital marketing acts as a direct communication channel with potential consumers, enabling businesses to effectively showcase their products and services. Learn about essential tools like email marketing and social media, which most people interact with daily, and how these tools can be leveraged to create cost-effective, precise, and result-driven marketing campaigns. This book addresses common challenges faced by business owners, such as the overwhelming number of digital marketing service providers and the lack of a concrete strategy. With practical tips and expert insights, Digital Marketing Essentials empowers you to develop professional-level digital marketing plans that drive success and build customer loyalty. Whether you're a seasoned marketer or a business owner new to the digital realm, this book is your key to unlocking the full potential of digital marketing.


Book Synopsis Digital Marketing Essentials by : RWG Publishing

Download or read book Digital Marketing Essentials written by RWG Publishing and published by RWG Publishing. This book was released on 2024-06-28 with total page 31 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Marketing Essentials by RWG Publishing is your ultimate guide to mastering the art of digital marketing. In an era where traditional marketing methods are rapidly becoming obsolete, this book serves as a comprehensive resource for business owners and marketers looking to navigate the dynamic landscape of digital marketing. From understanding the basics to implementing advanced strategies, this book covers it all. Discover how digital marketing acts as a direct communication channel with potential consumers, enabling businesses to effectively showcase their products and services. Learn about essential tools like email marketing and social media, which most people interact with daily, and how these tools can be leveraged to create cost-effective, precise, and result-driven marketing campaigns. This book addresses common challenges faced by business owners, such as the overwhelming number of digital marketing service providers and the lack of a concrete strategy. With practical tips and expert insights, Digital Marketing Essentials empowers you to develop professional-level digital marketing plans that drive success and build customer loyalty. Whether you're a seasoned marketer or a business owner new to the digital realm, this book is your key to unlocking the full potential of digital marketing.

Ultimate Guide to Local Business Marketing

Ultimate Guide to Local Business Marketing

Author: Perry Marshall

Publisher: Entrepreneur Press

Published: 2016-01-18

Total Pages: 333

ISBN-13: 1613083238

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MASTER LOCAL SEO AND REACH THE RIGHT CUSTOMERS EVERY TIME With Google local services ads returning local businesses as results on more than a billion daily searches, Google Adwords expert Perry Marshall and lead generation expert Talor Zamir introduce you to the basic framework behind a successful local SEO campaign. From defining local search--often confused with paid search and search engine marketing--to local listing and reviews to social outreach and effective content development, this guide delivers the tools to build an entire local marketing campaign. You'll learn how to: Capture high-quality leads from Google AdWords, new competitors and even legacy platforms such as Bing in 48 hours Master the components of a high-converting campaign and get the most bang for your buck Harness mobile search advertising and Facebook ads for maximum results


Book Synopsis Ultimate Guide to Local Business Marketing by : Perry Marshall

Download or read book Ultimate Guide to Local Business Marketing written by Perry Marshall and published by Entrepreneur Press. This book was released on 2016-01-18 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: MASTER LOCAL SEO AND REACH THE RIGHT CUSTOMERS EVERY TIME With Google local services ads returning local businesses as results on more than a billion daily searches, Google Adwords expert Perry Marshall and lead generation expert Talor Zamir introduce you to the basic framework behind a successful local SEO campaign. From defining local search--often confused with paid search and search engine marketing--to local listing and reviews to social outreach and effective content development, this guide delivers the tools to build an entire local marketing campaign. You'll learn how to: Capture high-quality leads from Google AdWords, new competitors and even legacy platforms such as Bing in 48 hours Master the components of a high-converting campaign and get the most bang for your buck Harness mobile search advertising and Facebook ads for maximum results