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Download or read book ETHICAL MARKETING THROUGH DATA GOVERNANCE STANDARDS AND EFFECTIVE TECHNOLOGY. written by and published by . This book was released on 2024 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author: Saluja, Shefali
Publisher: IGI Global
Published: 2024-05-13
Total Pages: 349
ISBN-13:
DOWNLOAD EBOOKMarketing on digital platforms requires critical thinking on data management systems, machine learning methods, and attributes like customer trust, societal ethics, and managing consumer feedback with the utmost utilization of technology in different ways. The pursuit for a unified source of information is fundamental for marketers in digital marketing. Ethical Marketing Through Data Governance Standards and Effective Technology delves into the intricacies of achieving this unity by addressing the challenges and presenting solutions in a structured manner. The book explores the fundamental necessity for an effective data governance strategy. It emphasizes the eradication of silos and the establishment of regulations governing data classification, storage, and processing. Within this framework, the application of artificial intelligence in marketing takes center stage. The book investigates Artificial Intelligence (AI) marketing, machine learning methods, and data management systems. Furthermore, the book studies advertising standards and challenges on online platforms. The intersection of technology and advertising is dissected, focusing on virtual assistance through avatars and their impact on consumer psychology. The importance of a comprehensive database governance strategy is underscored, presenting a complete approach for corporations to navigate the intricacies of online marketing while upholding ethical standards.
Download or read book Ethical Marketing Through Data Governance Standards and Effective Technology written by Saluja, Shefali and published by IGI Global. This book was released on 2024-05-13 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing on digital platforms requires critical thinking on data management systems, machine learning methods, and attributes like customer trust, societal ethics, and managing consumer feedback with the utmost utilization of technology in different ways. The pursuit for a unified source of information is fundamental for marketers in digital marketing. Ethical Marketing Through Data Governance Standards and Effective Technology delves into the intricacies of achieving this unity by addressing the challenges and presenting solutions in a structured manner. The book explores the fundamental necessity for an effective data governance strategy. It emphasizes the eradication of silos and the establishment of regulations governing data classification, storage, and processing. Within this framework, the application of artificial intelligence in marketing takes center stage. The book investigates Artificial Intelligence (AI) marketing, machine learning methods, and data management systems. Furthermore, the book studies advertising standards and challenges on online platforms. The intersection of technology and advertising is dissected, focusing on virtual assistance through avatars and their impact on consumer psychology. The importance of a comprehensive database governance strategy is underscored, presenting a complete approach for corporations to navigate the intricacies of online marketing while upholding ethical standards.
Author: Evren Eryurek
Publisher: "O'Reilly Media, Inc."
Published: 2021-03-08
Total Pages: 254
ISBN-13: 1492063460
DOWNLOAD EBOOKAs your company moves data to the cloud, you need to consider a comprehensive approach to data governance, along with well-defined and agreed-upon policies to ensure you meet compliance. Data governance incorporates the ways that people, processes, and technology work together to support business efficiency. With this practical guide, chief information, data, and security officers will learn how to effectively implement and scale data governance throughout their organizations. You'll explore how to create a strategy and tooling to support the democratization of data and governance principles. Through good data governance, you can inspire customer trust, enable your organization to extract more value from data, and generate more-competitive offerings and improvements in customer experience. This book shows you how. Enable auditable legal and regulatory compliance with defined and agreed-upon data policies Employ better risk management Establish control and maintain visibility into your company's data assets, providing a competitive advantage Drive top-line revenue and cost savings when developing new products and services Implement your organization's people, processes, and tools to operationalize data trustworthiness.
Download or read book Data Governance: The Definitive Guide written by Evren Eryurek and published by "O'Reilly Media, Inc.". This book was released on 2021-03-08 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: As your company moves data to the cloud, you need to consider a comprehensive approach to data governance, along with well-defined and agreed-upon policies to ensure you meet compliance. Data governance incorporates the ways that people, processes, and technology work together to support business efficiency. With this practical guide, chief information, data, and security officers will learn how to effectively implement and scale data governance throughout their organizations. You'll explore how to create a strategy and tooling to support the democratization of data and governance principles. Through good data governance, you can inspire customer trust, enable your organization to extract more value from data, and generate more-competitive offerings and improvements in customer experience. This book shows you how. Enable auditable legal and regulatory compliance with defined and agreed-upon data policies Employ better risk management Establish control and maintain visibility into your company's data assets, providing a competitive advantage Drive top-line revenue and cost savings when developing new products and services Implement your organization's people, processes, and tools to operationalize data trustworthiness.
Author: Katherine O'Keefe
Publisher: Kogan Page Publishers
Published: 2018-05-03
Total Pages: 345
ISBN-13: 0749482052
DOWNLOAD EBOOKInformation and how we manage, process and govern it is becoming increasingly important as organizations ride the wave of the big data revolution. Ethical Data and Information Management offers a practical guide for people in organizations who are tasked with implementing information management projects. It sets out, in a clear and structured way, the fundamentals of ethics, and provides practical and pragmatic methods for organizations to embed ethical principles and practices into their management and governance of information. Written by global experts in the field, Ethical Data and Information Management is an important book addressing a topic high on the information management agenda. Key coverage includes how to build ethical checks and balances into data governance decision making; using quality management methods to assess and evaluate the ethical nature of processing during design; change methods to communicate ethical values; how to avoid common problems that affect ethical action; and how to make the business case for ethical behaviours.
Download or read book Ethical Data and Information Management written by Katherine O'Keefe and published by Kogan Page Publishers. This book was released on 2018-05-03 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: Information and how we manage, process and govern it is becoming increasingly important as organizations ride the wave of the big data revolution. Ethical Data and Information Management offers a practical guide for people in organizations who are tasked with implementing information management projects. It sets out, in a clear and structured way, the fundamentals of ethics, and provides practical and pragmatic methods for organizations to embed ethical principles and practices into their management and governance of information. Written by global experts in the field, Ethical Data and Information Management is an important book addressing a topic high on the information management agenda. Key coverage includes how to build ethical checks and balances into data governance decision making; using quality management methods to assess and evaluate the ethical nature of processing during design; change methods to communicate ethical values; how to avoid common problems that affect ethical action; and how to make the business case for ethical behaviours.
Author: Ordóñez de Pablos, Patricia
Publisher: IGI Global
Published: 2024-05-06
Total Pages: 346
ISBN-13:
DOWNLOAD EBOOKIn an era marked by escalating environmental concerns and the imperative for sustainable development, a pressing challenge looms large: the urgent need for transitioning towards circular and climate-neutral economies. As industries grapple with the complexities of achieving these critical milestones, Digital Technologies for a Resource Efficient Economy explores innovative conceptual frameworks, case studies, and empirical studies, seeking to unravel the relationship between clean technologies, digital innovation, and knowledge management. Positioned at the intersection of academia and real-world solutions, its insightful exploration engages academic scholars, researchers, industry players, policymakers, and stakeholders in a dynamic discourse on the challenges, opportunities, and trends shaping the path towards a net-zero world in Asia and beyond. Targeting a diverse audience that includes professors, policymakers, corporate leaders, and students, Digital Technologies for a Resource Efficient Economy becomes a cornerstone in the exploration of artificial intelligence, circular economy, clean energy, and other pivotal topics. By combining academic rigor with practical applications, the book becomes an indispensable resource for navigating the complexities of building resilient, inclusive, and green societies. With its recommended topics spanning a global spectrum, encompassing regions from Asia to the EU, USA, Latin America, Africa, and the Gulf Region, the book takes on a truly comprehensive approach. Seamlessly weaving together the intricacies of technology, innovation, and sustainable development, this book positions itself as a crucial guide for anyone invested in shaping a future where economies thrive in harmony with the environment.
Download or read book Digital Technologies for a Resource Efficient Economy written by Ordóñez de Pablos, Patricia and published by IGI Global. This book was released on 2024-05-06 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an era marked by escalating environmental concerns and the imperative for sustainable development, a pressing challenge looms large: the urgent need for transitioning towards circular and climate-neutral economies. As industries grapple with the complexities of achieving these critical milestones, Digital Technologies for a Resource Efficient Economy explores innovative conceptual frameworks, case studies, and empirical studies, seeking to unravel the relationship between clean technologies, digital innovation, and knowledge management. Positioned at the intersection of academia and real-world solutions, its insightful exploration engages academic scholars, researchers, industry players, policymakers, and stakeholders in a dynamic discourse on the challenges, opportunities, and trends shaping the path towards a net-zero world in Asia and beyond. Targeting a diverse audience that includes professors, policymakers, corporate leaders, and students, Digital Technologies for a Resource Efficient Economy becomes a cornerstone in the exploration of artificial intelligence, circular economy, clean energy, and other pivotal topics. By combining academic rigor with practical applications, the book becomes an indispensable resource for navigating the complexities of building resilient, inclusive, and green societies. With its recommended topics spanning a global spectrum, encompassing regions from Asia to the EU, USA, Latin America, Africa, and the Gulf Region, the book takes on a truly comprehensive approach. Seamlessly weaving together the intricacies of technology, innovation, and sustainable development, this book positions itself as a crucial guide for anyone invested in shaping a future where economies thrive in harmony with the environment.
Author: Shefali Saluja
Publisher: Business Science Reference
Published: 2024-06-28
Total Pages: 0
ISBN-13:
DOWNLOAD EBOOKIn today's fast-paced digital world, marketers face an ever-growing challenge: effectively navigating the vast and complex data landscape while ensuring ethical practices. The explosion of digital information has created new opportunities for targeted marketing. Still, it has also raised concerns about privacy, security, and the responsible use of data. Marketers risk damaging consumer trust and facing regulatory scrutiny without a comprehensive understanding of data governance and ethical frameworks. Ethical AI and Data Management Strategies in Marketing provides a timely and comprehensive solution. This insightful guide offers practical strategies for implementing robust data governance plans that focus on eradicating isolated data repositories and adhering to ethical guidelines. These theoretical and actionable strategies give marketers the confidence to implement them effectively. By leveraging the power of artificial intelligence in marketing, marketers can enhance their understanding of the target audience and optimize content creation while maintaining ethical standards. The book delves into essential topics such as data privacy, ethical marketing, and technology ethics, providing valuable insights and practical solutions for managing data ethically in modern marketing. Whether you are a marketer, researcher, or student, Ethical AI and Data Management Strategies in Marketing is a must-read for navigating the complexities of data governance and ethical practices in marketing. By implementing the strategies and frameworks outlined in this book, you can ensure that your marketing efforts are ethical, practical, and trustworthy.
Download or read book Ethical AI and Data Management Strategies in Marketing written by Shefali Saluja and published by Business Science Reference. This book was released on 2024-06-28 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's fast-paced digital world, marketers face an ever-growing challenge: effectively navigating the vast and complex data landscape while ensuring ethical practices. The explosion of digital information has created new opportunities for targeted marketing. Still, it has also raised concerns about privacy, security, and the responsible use of data. Marketers risk damaging consumer trust and facing regulatory scrutiny without a comprehensive understanding of data governance and ethical frameworks. Ethical AI and Data Management Strategies in Marketing provides a timely and comprehensive solution. This insightful guide offers practical strategies for implementing robust data governance plans that focus on eradicating isolated data repositories and adhering to ethical guidelines. These theoretical and actionable strategies give marketers the confidence to implement them effectively. By leveraging the power of artificial intelligence in marketing, marketers can enhance their understanding of the target audience and optimize content creation while maintaining ethical standards. The book delves into essential topics such as data privacy, ethical marketing, and technology ethics, providing valuable insights and practical solutions for managing data ethically in modern marketing. Whether you are a marketer, researcher, or student, Ethical AI and Data Management Strategies in Marketing is a must-read for navigating the complexities of data governance and ethical practices in marketing. By implementing the strategies and frameworks outlined in this book, you can ensure that your marketing efforts are ethical, practical, and trustworthy.
Author: Hashem, Tareq Nael
Publisher: IGI Global
Published: 2024-05-06
Total Pages: 313
ISBN-13:
DOWNLOAD EBOOKIn the digital age, the tourism industry faces the challenge of effectively marketing destinations amidst a sea of competition and information. Marketing Information Systems (MkIS) and Big Data Analytics (BDA) hold immense potential. Yet, many organizations need help harnessing their power efficiently. Marketing and Big Data Analytics in Tourism and Events offer a comprehensive solution, deep-dive into integrating MkIS and BDA as a strategic approach to revolutionizing tourism marketing. The book aims to bridge the gap between theory and practice by examining the complexities and nuances of MkIS and BDA in promoting tourist destinations. It provides actionable insights and practical strategies for leveraging these technologies effectively. Readers will understand how AI-driven MkIS and BDA can enhance marketing campaigns, improve customer experiences, and drive business growth in the tourism sector.
Download or read book Marketing and Big Data Analytics in Tourism and Events written by Hashem, Tareq Nael and published by IGI Global. This book was released on 2024-05-06 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the digital age, the tourism industry faces the challenge of effectively marketing destinations amidst a sea of competition and information. Marketing Information Systems (MkIS) and Big Data Analytics (BDA) hold immense potential. Yet, many organizations need help harnessing their power efficiently. Marketing and Big Data Analytics in Tourism and Events offer a comprehensive solution, deep-dive into integrating MkIS and BDA as a strategic approach to revolutionizing tourism marketing. The book aims to bridge the gap between theory and practice by examining the complexities and nuances of MkIS and BDA in promoting tourist destinations. It provides actionable insights and practical strategies for leveraging these technologies effectively. Readers will understand how AI-driven MkIS and BDA can enhance marketing campaigns, improve customer experiences, and drive business growth in the tourism sector.
Author: Kohei Arai
Publisher: Springer Nature
Published: 2022-10-12
Total Pages: 948
ISBN-13: 3031184610
DOWNLOAD EBOOKThe seventh Future Technologies Conference 2022 was organized in a hybrid mode. It received a total of 511 submissions from learned scholars, academicians, engineers, scientists and students across many countries. The papers included the wide arena of studies like Computing, Artificial Intelligence, Machine Vision, Ambient Intelligence and Security and their jaw- breaking application to the real world. After a double-blind peer review process 177 submissions have been selected to be included in these proceedings. One of the prominent contributions of this conference is the confluence of distinguished researchers who not only enthralled us by their priceless studies but also paved way for future area of research. The papers provide amicable solutions to many vexing problems across diverse fields. They also are a window to the future world which is completely governed by technology and its multiple applications. We hope that the readers find this volume interesting and inspiring and render their enthusiastic support towards it.
Download or read book Proceedings of the Future Technologies Conference (FTC) 2022, Volume 1 written by Kohei Arai and published by Springer Nature. This book was released on 2022-10-12 with total page 948 pages. Available in PDF, EPUB and Kindle. Book excerpt: The seventh Future Technologies Conference 2022 was organized in a hybrid mode. It received a total of 511 submissions from learned scholars, academicians, engineers, scientists and students across many countries. The papers included the wide arena of studies like Computing, Artificial Intelligence, Machine Vision, Ambient Intelligence and Security and their jaw- breaking application to the real world. After a double-blind peer review process 177 submissions have been selected to be included in these proceedings. One of the prominent contributions of this conference is the confluence of distinguished researchers who not only enthralled us by their priceless studies but also paved way for future area of research. The papers provide amicable solutions to many vexing problems across diverse fields. They also are a window to the future world which is completely governed by technology and its multiple applications. We hope that the readers find this volume interesting and inspiring and render their enthusiastic support towards it.
Author: Masengu, Reason
Publisher: IGI Global
Published: 2024-04-22
Total Pages: 515
ISBN-13:
DOWNLOAD EBOOKThe surge in technological advancements, coupled with the exponential growth of data, has left marketers grappling with the need for a paradigm shift. The once-established methods of consumer engagement are now overshadowed by the complexities of the digital age, demanding a profound understanding of artificial intelligence (AI) and data analytics. The gap between academic knowledge and practical applications in the field of marketing has widened, leaving industry professionals, educators, and students seeking a comprehensive resource to navigate the intricacies of this transformative era. AI-Driven Marketing Research and Data Analytics is a groundbreaking book that serves as a beacon for marketers, educators, and industry leaders alike. With a keen focus on the symbiotic relationship between AI, data analytics, and marketing research, this book bridges the gap between theory and practice. It not only explores the historical evolution of marketing but also provides an innovative examination of how AI and data analytics are reshaping the landscape. Through real-time case studies, ethical considerations, and in-depth insights, the book offers a holistic solution to the challenges faced by marketing professionals in the digital age.
Download or read book AI-Driven Marketing Research and Data Analytics written by Masengu, Reason and published by IGI Global. This book was released on 2024-04-22 with total page 515 pages. Available in PDF, EPUB and Kindle. Book excerpt: The surge in technological advancements, coupled with the exponential growth of data, has left marketers grappling with the need for a paradigm shift. The once-established methods of consumer engagement are now overshadowed by the complexities of the digital age, demanding a profound understanding of artificial intelligence (AI) and data analytics. The gap between academic knowledge and practical applications in the field of marketing has widened, leaving industry professionals, educators, and students seeking a comprehensive resource to navigate the intricacies of this transformative era. AI-Driven Marketing Research and Data Analytics is a groundbreaking book that serves as a beacon for marketers, educators, and industry leaders alike. With a keen focus on the symbiotic relationship between AI, data analytics, and marketing research, this book bridges the gap between theory and practice. It not only explores the historical evolution of marketing but also provides an innovative examination of how AI and data analytics are reshaping the landscape. Through real-time case studies, ethical considerations, and in-depth insights, the book offers a holistic solution to the challenges faced by marketing professionals in the digital age.
Author: Bentalha, Badr
Publisher: IGI Global
Published: 2023-10-04
Total Pages: 365
ISBN-13:
DOWNLOAD EBOOKIntegrating Intelligence and Sustainability in Supply Chains is a comprehensive research guide that delves into the realm of sustainable and smart supply chains. With a focus on bridging the gap between intelligence and sustainability, this book provides a valuable resource for graduate students in business, management, industrial engineering, and industrial ecology. It serves as a unifying platform for researchers across various domains, including operations management, industrial ecology, industrial strategy, risk management, and life cycle assessment, who are passionate about sustainable and smart supply chains. This book offers a wealth of groundbreaking insights from renowned scholars and field experts. It serves as a theoretical and conceptual foundation for environmental researchers seeking a business, policy, or industry perspective. By addressing the key issues at the intersection of operations management and environmental and social responsibility, the book presents a novel approach to mitigating negative impacts and aligning logistics with sustainability and digitalization requirements. Structured in a modular format, this book allows readers to explore specific current topics relevant to their interests. It covers a wide range of subjects, such as measuring environmental impacts, transforming supply chains to meet sustainability challenges, business models for sustainable logistics, and integrative business strategies. Furthermore, the book addresses emerging technologies like big data analytics, artificial intelligence, and the Internet of Things (IoT), exploring their applications in supply chain management.
Download or read book Integrating Intelligence and Sustainability in Supply Chains written by Bentalha, Badr and published by IGI Global. This book was released on 2023-10-04 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: Integrating Intelligence and Sustainability in Supply Chains is a comprehensive research guide that delves into the realm of sustainable and smart supply chains. With a focus on bridging the gap between intelligence and sustainability, this book provides a valuable resource for graduate students in business, management, industrial engineering, and industrial ecology. It serves as a unifying platform for researchers across various domains, including operations management, industrial ecology, industrial strategy, risk management, and life cycle assessment, who are passionate about sustainable and smart supply chains. This book offers a wealth of groundbreaking insights from renowned scholars and field experts. It serves as a theoretical and conceptual foundation for environmental researchers seeking a business, policy, or industry perspective. By addressing the key issues at the intersection of operations management and environmental and social responsibility, the book presents a novel approach to mitigating negative impacts and aligning logistics with sustainability and digitalization requirements. Structured in a modular format, this book allows readers to explore specific current topics relevant to their interests. It covers a wide range of subjects, such as measuring environmental impacts, transforming supply chains to meet sustainability challenges, business models for sustainable logistics, and integrative business strategies. Furthermore, the book addresses emerging technologies like big data analytics, artificial intelligence, and the Internet of Things (IoT), exploring their applications in supply chain management.
