Author: Marcia Biederman

Publisher: Chicago Review Press

Published: 2019-09-03

Total Pages: 282

ISBN-13: 1641601655

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The best-known educator of the twentieth century was a scammer in cashmere. "The most famous reading teacher in the world," as television hosts introduced her, Evelyn Wood had little classroom experience, no degrees in reading instruction, and a background that included work at the Mormon mission in Germany at the time when the church was cooperating with the Third Reich. Nevertheless, a nation spooked by Sputnik and panicked by paperwork eagerly embraced her promises of a speed-reading revolution. Journalists, lawmakers and two US presidents lent credibility to Wood's claims of turbocharging reading speeds through a method once compared to the miracle at Lourdes. Time magazine reported Woods grads could polish off Dr. Zhivago in one hour; a senator swore that Wood's method had boosted his reading speed to more than ten thousand words per minute. But science showed that her method taught only skimming, with disastrous effects on comprehension—a fact Wood was aware of from early in her career. Fudging test results, and squelching critics, she founded a company that enrolled half a million. The course's popularity endured even as evidence of its shortcomings continued to accumulate. Today, as apps and online courses attempt to spark a speed-reading revival, this engaging look at Wood's rise from mission worker to marketer exposes the pitfalls of embracing a con artist's worthless solution to imaginary problems.

Download or read book Scan Artist written by Marcia Biederman and published by Chicago Review Press. This book was released on 2019-09-03 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: The best-known educator of the twentieth century was a scammer in cashmere. "The most famous reading teacher in the world," as television hosts introduced her, Evelyn Wood had little classroom experience, no degrees in reading instruction, and a background that included work at the Mormon mission in Germany at the time when the church was cooperating with the Third Reich. Nevertheless, a nation spooked by Sputnik and panicked by paperwork eagerly embraced her promises of a speed-reading revolution. Journalists, lawmakers and two US presidents lent credibility to Wood's claims of turbocharging reading speeds through a method once compared to the miracle at Lourdes. Time magazine reported Woods grads could polish off Dr. Zhivago in one hour; a senator swore that Wood's method had boosted his reading speed to more than ten thousand words per minute. But science showed that her method taught only skimming, with disastrous effects on comprehension—a fact Wood was aware of from early in her career. Fudging test results, and squelching critics, she founded a company that enrolled half a million. The course's popularity endured even as evidence of its shortcomings continued to accumulate. Today, as apps and online courses attempt to spark a speed-reading revival, this engaging look at Wood's rise from mission worker to marketer exposes the pitfalls of embracing a con artist's worthless solution to imaginary problems.