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A concise introduction to portfolio theory and methods for use in event management and event tourism. Divided into 2 parts of ‘Theory’ and ‘Practice’ it explains why it is important in event studies and management, and then shows how related methods can be used and adapted using real world international case studies.
Book Synopsis Event Portfolio Management by : Vladimir Antchak
Download or read book Event Portfolio Management written by Vladimir Antchak and published by Goodfellow Publishers Ltd. This book was released on 2019-09-01 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: A concise introduction to portfolio theory and methods for use in event management and event tourism. Divided into 2 parts of ‘Theory’ and ‘Practice’ it explains why it is important in event studies and management, and then shows how related methods can be used and adapted using real world international case studies.
Event marketing is a powerful tool of brand communication and used within many different fields. Florian Neus extends the existing scientific literature to events of higher education institutions and events within digital environments. Different aspects of event marketing efforts within these fields are addressed and evaluated. Based on conducted studies and coherent analysis new insights are derived. Furthermore, valuable implications for research and management are presented. About the Author: Florian Neus works as a research assistant at the chair of marketing and retailing at the University of Siegen. His research focusses around higher education marketing and event marketing in digital environments.
Book Synopsis Event Marketing in the Context of Higher Education Marketing and Digital Environments by : Florian Neus
Download or read book Event Marketing in the Context of Higher Education Marketing and Digital Environments written by Florian Neus and published by Springer Nature. This book was released on 2020-02-25 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: Event marketing is a powerful tool of brand communication and used within many different fields. Florian Neus extends the existing scientific literature to events of higher education institutions and events within digital environments. Different aspects of event marketing efforts within these fields are addressed and evaluated. Based on conducted studies and coherent analysis new insights are derived. Furthermore, valuable implications for research and management are presented. About the Author: Florian Neus works as a research assistant at the chair of marketing and retailing at the University of Siegen. His research focusses around higher education marketing and event marketing in digital environments.
Cities and regions around the world increasingly capitalize on a series of events aimed at optimizing their reach and outcomes. How then can a series of different events be developed and harnessed? What are the conditions and the means by which synergies and collaboration among different events and their stakeholders can be fostered? This book for the first time explores how managers and host communities can synergize sport, cultural and other planned events in a portfolio in order to attain, magnify and sustain their outcomes. The incorporation of different events into a portfolio requires an integrative way of viewing the different community purposes that they serve in unison. This book elaborates on this holistic approach by developing an integrative theoretical framework for conceptualizing event portfolios, and examining their challenges and prospects as well as potential as tools for sustainable development. It therefore presents the foundations of event portfolio planning, the patterns of inter-organizational relationships within collaborative events networks that foster the conditions for community capacity-building and the requirements for the design and development of event portfolios. Topics are considered from varying perspectives and examples of emerging event portfolios from a range of geographical regions are integrated throughout. Uniquely providing a holistic framework for planning and managing a series of events this is essential reading for all those interested in Events Policy, Planning and Management.
Book Synopsis Event Portfolio Planning and Management by : Vassilios Ziakas
Download or read book Event Portfolio Planning and Management written by Vassilios Ziakas and published by Routledge. This book was released on 2013-10-23 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cities and regions around the world increasingly capitalize on a series of events aimed at optimizing their reach and outcomes. How then can a series of different events be developed and harnessed? What are the conditions and the means by which synergies and collaboration among different events and their stakeholders can be fostered? This book for the first time explores how managers and host communities can synergize sport, cultural and other planned events in a portfolio in order to attain, magnify and sustain their outcomes. The incorporation of different events into a portfolio requires an integrative way of viewing the different community purposes that they serve in unison. This book elaborates on this holistic approach by developing an integrative theoretical framework for conceptualizing event portfolios, and examining their challenges and prospects as well as potential as tools for sustainable development. It therefore presents the foundations of event portfolio planning, the patterns of inter-organizational relationships within collaborative events networks that foster the conditions for community capacity-building and the requirements for the design and development of event portfolios. Topics are considered from varying perspectives and examples of emerging event portfolios from a range of geographical regions are integrated throughout. Uniquely providing a holistic framework for planning and managing a series of events this is essential reading for all those interested in Events Policy, Planning and Management.
Events Management Services NC III is a short TESDA course in the Philippines that will train you in planning and organizing events in different venues such as conference centers, hotels, motels, restaurants, clubs, resorts and luxury liners. Events Management provides an introductory overview of the fundamentals in managing events from conception to delivery, highlighting both the theoretical and operational aspects, to prepare students for a career in events management and hospitality. This book will give readers the guide on how to make a portfolio with regards to this course.
Book Synopsis Sample Portfolio for Events Management Services by : Marie Catherine Unabia-del Mar
Download or read book Sample Portfolio for Events Management Services written by Marie Catherine Unabia-del Mar and published by Xlibris Corporation. This book was released on 2019-12-27 with total page 125 pages. Available in PDF, EPUB and Kindle. Book excerpt: Events Management Services NC III is a short TESDA course in the Philippines that will train you in planning and organizing events in different venues such as conference centers, hotels, motels, restaurants, clubs, resorts and luxury liners. Events Management provides an introductory overview of the fundamentals in managing events from conception to delivery, highlighting both the theoretical and operational aspects, to prepare students for a career in events management and hospitality. This book will give readers the guide on how to make a portfolio with regards to this course.
Does your organization want to achieve success in prioritizing projects systematically, deliberately, and logically? Project Portfolio Management Tools and Techniques is written to demonstrate how to elevate your organization's project management thinking to the level beyond managing individual projects in a standalone fashion. This book is for those executives and other project professional who strive to have a formalized system of authorizing the right projects and abandoning the wrong projects, who desire to spend resources in the most efficient manner, and who want to have an actionable strategic plan for improving organizational project management sophistication. Project Portfolio Management Tools and Techniques deals with the full spectrum of project portfolio management (PPM) functions, from selecting projects through formalized portfolio management processes to facilitating the successful execution of projects through creating a formalized, project-friendly environment. This book will aid you in the implement of a PPM system, assist in gaining the necessary commitment from executive management, and provide guidelines for the modification of operational practices. Get ahead of the game by seeing a comprehensive project portfolio model that can help you establish yours successfully
Book Synopsis Project Portfolio Management Tools and Techniques by : Parviz F. Rad
Download or read book Project Portfolio Management Tools and Techniques written by Parviz F. Rad and published by www.iil.com/publishing. This book was released on 2006 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: Does your organization want to achieve success in prioritizing projects systematically, deliberately, and logically? Project Portfolio Management Tools and Techniques is written to demonstrate how to elevate your organization's project management thinking to the level beyond managing individual projects in a standalone fashion. This book is for those executives and other project professional who strive to have a formalized system of authorizing the right projects and abandoning the wrong projects, who desire to spend resources in the most efficient manner, and who want to have an actionable strategic plan for improving organizational project management sophistication. Project Portfolio Management Tools and Techniques deals with the full spectrum of project portfolio management (PPM) functions, from selecting projects through formalized portfolio management processes to facilitating the successful execution of projects through creating a formalized, project-friendly environment. This book will aid you in the implement of a PPM system, assist in gaining the necessary commitment from executive management, and provide guidelines for the modification of operational practices. Get ahead of the game by seeing a comprehensive project portfolio model that can help you establish yours successfully
Events Management: for tourism, cultural, business and sporting events, 4e is a holistic text designed for the Diploma in Events Management and Advanced Diploma in Events Management and is the essential text for anyone wishing to work in the field of event management. The new edition covers all the skills and knowledge students need to become successful event managers. Learn how to design, plan, market and stage an event, how to manage staff and staffing problems, and how to ensure the safety of everyone involved.
Book Synopsis Event Management by : Lynn Van der Wagen
Download or read book Event Management written by Lynn Van der Wagen and published by Pearson Higher Education AU. This book was released on 2010-11-11 with total page 545 pages. Available in PDF, EPUB and Kindle. Book excerpt: Events Management: for tourism, cultural, business and sporting events, 4e is a holistic text designed for the Diploma in Events Management and Advanced Diploma in Events Management and is the essential text for anyone wishing to work in the field of event management. The new edition covers all the skills and knowledge students need to become successful event managers. Learn how to design, plan, market and stage an event, how to manage staff and staffing problems, and how to ensure the safety of everyone involved.
Events Management 1e John Beech, Sebastian Kaiser and Robert Kaspar The Business of Events Management provides an accessible and lively introduction to the practice of managing an event, festival, conference or congress. Written by a team of international experts, the book incorporates the latest thinking in events management and highlights key theories, concepts and models by using a range of case studies and examples. This book will enable you to: Manage the financial aspects of events management Understand the impact of events on built and natural environments Explain the role of volunteers in an event and understand the challenges that managing them involves Understand the key issues in planning and designing a venue Each chapter features a real-life case study to illustrate key concepts and place theory in a practical context, as well as preparing students to tackle any challenges they may face in managing events. Case studies include the Edinburgh International Festival, the 2010 Winter Olympics and Indian Premier League Cricket.
Book Synopsis The Business of Events Management by : John Beech
Download or read book The Business of Events Management written by John Beech and published by Pearson Higher Ed. This book was released on 2014-04-18 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: Events Management 1e John Beech, Sebastian Kaiser and Robert Kaspar The Business of Events Management provides an accessible and lively introduction to the practice of managing an event, festival, conference or congress. Written by a team of international experts, the book incorporates the latest thinking in events management and highlights key theories, concepts and models by using a range of case studies and examples. This book will enable you to: Manage the financial aspects of events management Understand the impact of events on built and natural environments Explain the role of volunteers in an event and understand the challenges that managing them involves Understand the key issues in planning and designing a venue Each chapter features a real-life case study to illustrate key concepts and place theory in a practical context, as well as preparing students to tackle any challenges they may face in managing events. Case studies include the Edinburgh International Festival, the 2010 Winter Olympics and Indian Premier League Cricket.
Focuses on stakeholder theory applied to event management and goes beyond traditional approaches by treating event management as an applied field. It looks at issues such as stakeholder relationships and the management functions of planning, organizing, staffing, directing and controlling in the events sector.
Book Synopsis Event Stakeholders by : Donald Getz
Download or read book Event Stakeholders written by Donald Getz and published by Goodfellow Publishers Ltd. This book was released on 2019-02-11 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focuses on stakeholder theory applied to event management and goes beyond traditional approaches by treating event management as an applied field. It looks at issues such as stakeholder relationships and the management functions of planning, organizing, staffing, directing and controlling in the events sector.
Book Synopsis Events Feasibility and Development by : William O'Toole
Download or read book Events Feasibility and Development written by William O'Toole and published by Routledge. This book was released on 2011 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: Operational integrity and its feasibility --
The first text to fully explore the issue of ownership and governance of international events. Split onto two distinct parts of ‘Theory’ and ‘Cases’, it presents cases from sports as well as non-sports events, in addition to general principles regarding ownership and governance based on historical, legal and managerial considerations.
Book Synopsis Crisis Management and Recovery for Events by : Vassilios Ziakas
Download or read book Crisis Management and Recovery for Events written by Vassilios Ziakas and published by Goodfellow Publishers Ltd. This book was released on 2021-04-30 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first text to fully explore the issue of ownership and governance of international events. Split onto two distinct parts of ‘Theory’ and ‘Cases’, it presents cases from sports as well as non-sports events, in addition to general principles regarding ownership and governance based on historical, legal and managerial considerations.
