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In June 1965 a group of dedicated professional artists of the theatre met in Paris, France, to create the International Association of Theatre for Children and Youth (ASSITEJ). This edition covers the organization from 1976-1990, a period of the greatest divisiveness, which ultimately resulted in a rededication and a worldwide expansion under new leadership.
Book Synopsis Expanding the New Audience for Theatre by : Nat Eek
Download or read book Expanding the New Audience for Theatre written by Nat Eek and published by Sunstone Press. This book was released on 2011-03 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: In June 1965 a group of dedicated professional artists of the theatre met in Paris, France, to create the International Association of Theatre for Children and Youth (ASSITEJ). This edition covers the organization from 1976-1990, a period of the greatest divisiveness, which ultimately resulted in a rededication and a worldwide expansion under new leadership.
Met lit. opg. By trying to understand the process by which someone becomes a committed, involved arts attender the author gives recommendations for the future development of arts audiences. The paper describes consumers at various stages in this process, attempts to learn what seems most related to transitions between stages, and then makes recommendations for both managerial action and further research based on the model and the study's primary findings.
Book Synopsis Expanding the Audience for the Performing Arts by : Alan R. Andreasen
Download or read book Expanding the Audience for the Performing Arts written by Alan R. Andreasen and published by . This book was released on 1990 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt: Met lit. opg. By trying to understand the process by which someone becomes a committed, involved arts attender the author gives recommendations for the future development of arts audiences. The paper describes consumers at various stages in this process, attempts to learn what seems most related to transitions between stages, and then makes recommendations for both managerial action and further research based on the model and the study's primary findings.
August Wilson's radical and provocative call to arms.
Book Synopsis The Ground on which I Stand by : August Wilson
Download or read book The Ground on which I Stand written by August Wilson and published by Theatre Communications Grou. This book was released on 2001 with total page 54 pages. Available in PDF, EPUB and Kindle. Book excerpt: August Wilson's radical and provocative call to arms.
Abstract: This thesis, presented in partial fulfillment of the requirements for the degree of Master of Business Administration/Master of Fine Arts in Theatre Management, argues that institutional theatre companies must immediately begin to develop marketing strategies focused on increasing information accessibility and community engagement via popular social web platforms like Facebook in order to increase current and future audience growth and retention rates. With so many performing arts events taking place annually on college campuses it is important that performing arts departments and institutional theatre companies located on college campuses focus on increasing awareness of campus arts offerings. Traditional theatre audiences, Baby Boomers and older generations, are undeniably aging out, and theatre communities nationwide, professional and institutional, are suffering from the inability to spark the interest of and engage with new, younger patrons. Empirical research indicates that currently Millennial consumers are the largest generational cohort since the Baby Boomers, have more purchasing power than any other generation currently living, and are spending most of their social time online. A University of Michigan Social Research study found that 80 to 90 percent of Millennials use social media, three out of four have created a profile on a social networking site, and 80 percent sleep with their cell phones next to them. (Fromm 2013, 76) It therefore seems unwise for marketers in any industry to ignore statistics like these and not immediately begin to develop social media strategies for marketing with the Millennial consumer group, especially campus performing arts marketers. By increasing awareness of campus arts offerings, institutional theatre companies can help develop long term affinity for the arts within the Millennial cohort and beyond. Additional research, as shown in this thesis, indicates that marketing via Facebook is increasing in popularity for many organizations because of the ease with which consumers can communicate directly with the company as well as with fellow consumers. Colleges and universities are prime candidates for initiating social media marketing strategies because Millennial student audiences can communicate and get involved with the arts on college campuses. These factors, among many others that will be discussed throughout this thesis, present a compelling case for institutional theatre companies to begin developing or re-strategizing current social media marketing strategies in order to capture the interest of the dominant Millennial consumer group, and strengthen audience retention across demographics. By creating indexes with which to measure and score a sample of US institutional theatre companies' Facebook pages' online community engagement efforts, this thesis is able to analyze current levels of institutional theatre companies' information accessibility and engagement efforts through the popular social media platform, Facebook, as well as the effectiveness of their efforts based on customer engagement. My research results will demonstrate the severity with which many institutions' strategies need to change as well as which institutions are actively engaging with and retaining student and public audiences.
Book Synopsis Strengthening Audience Engagement for Institutional Theatres by : Sara Elizabeth Waugh
Download or read book Strengthening Audience Engagement for Institutional Theatres written by Sara Elizabeth Waugh and published by . This book was released on 2015 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: Abstract: This thesis, presented in partial fulfillment of the requirements for the degree of Master of Business Administration/Master of Fine Arts in Theatre Management, argues that institutional theatre companies must immediately begin to develop marketing strategies focused on increasing information accessibility and community engagement via popular social web platforms like Facebook in order to increase current and future audience growth and retention rates. With so many performing arts events taking place annually on college campuses it is important that performing arts departments and institutional theatre companies located on college campuses focus on increasing awareness of campus arts offerings. Traditional theatre audiences, Baby Boomers and older generations, are undeniably aging out, and theatre communities nationwide, professional and institutional, are suffering from the inability to spark the interest of and engage with new, younger patrons. Empirical research indicates that currently Millennial consumers are the largest generational cohort since the Baby Boomers, have more purchasing power than any other generation currently living, and are spending most of their social time online. A University of Michigan Social Research study found that 80 to 90 percent of Millennials use social media, three out of four have created a profile on a social networking site, and 80 percent sleep with their cell phones next to them. (Fromm 2013, 76) It therefore seems unwise for marketers in any industry to ignore statistics like these and not immediately begin to develop social media strategies for marketing with the Millennial consumer group, especially campus performing arts marketers. By increasing awareness of campus arts offerings, institutional theatre companies can help develop long term affinity for the arts within the Millennial cohort and beyond. Additional research, as shown in this thesis, indicates that marketing via Facebook is increasing in popularity for many organizations because of the ease with which consumers can communicate directly with the company as well as with fellow consumers. Colleges and universities are prime candidates for initiating social media marketing strategies because Millennial student audiences can communicate and get involved with the arts on college campuses. These factors, among many others that will be discussed throughout this thesis, present a compelling case for institutional theatre companies to begin developing or re-strategizing current social media marketing strategies in order to capture the interest of the dominant Millennial consumer group, and strengthen audience retention across demographics. By creating indexes with which to measure and score a sample of US institutional theatre companies' Facebook pages' online community engagement efforts, this thesis is able to analyze current levels of institutional theatre companies' information accessibility and engagement efforts through the popular social media platform, Facebook, as well as the effectiveness of their efforts based on customer engagement. My research results will demonstrate the severity with which many institutions' strategies need to change as well as which institutions are actively engaging with and retaining student and public audiences.
Theatre in the Expanded Field is a fiercely original, bold and daring exploration of the fields of theatre and performance studies and the received narratives and histories that underpin them. Rich with interdisciplinary reference, international, eclectic and broad-ranging in its examples, it offers readers a compelling and provocative reassessment of the disciplines, one that spans pre-history to the present day. Sixty years ago, in 1962, Richard Southern wrote a remarkable book called The Seven Ages of the Theatre. It was unusual in its time for taking a trans-disciplinary, new-historical and avowedly internationalist approach to its subject - nothing less than a totalizing view of its field. Theatre in the Expanded Field does not attempt to mimic Southern's work but rather takes his spirit of adventure and ambition as its frame for the contemporary moment of performance and its diverse pasts. Identifying seven ways of exploring the performance field, from pre-history to postdramatic theatre the book presents studies of both contemporary and historical works not as a chronological succession, but in keeping with their coeval qualities, as movements or 'generations' of connection and interaction, dissensus and interruption. It does this with the same purpose as Richard Southern's original work: to provide for the planning of responsive performance spaces 'now'. Illustrated throughout with line-drawings, Theatre in the Expanded Field is as richly rewarding as it is ambitious and expansive in it vision.
Book Synopsis Theatre in the Expanded Field by : Alan Read
Download or read book Theatre in the Expanded Field written by Alan Read and published by A&C Black. This book was released on 2013-12-05 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: Theatre in the Expanded Field is a fiercely original, bold and daring exploration of the fields of theatre and performance studies and the received narratives and histories that underpin them. Rich with interdisciplinary reference, international, eclectic and broad-ranging in its examples, it offers readers a compelling and provocative reassessment of the disciplines, one that spans pre-history to the present day. Sixty years ago, in 1962, Richard Southern wrote a remarkable book called The Seven Ages of the Theatre. It was unusual in its time for taking a trans-disciplinary, new-historical and avowedly internationalist approach to its subject - nothing less than a totalizing view of its field. Theatre in the Expanded Field does not attempt to mimic Southern's work but rather takes his spirit of adventure and ambition as its frame for the contemporary moment of performance and its diverse pasts. Identifying seven ways of exploring the performance field, from pre-history to postdramatic theatre the book presents studies of both contemporary and historical works not as a chronological succession, but in keeping with their coeval qualities, as movements or 'generations' of connection and interaction, dissensus and interruption. It does this with the same purpose as Richard Southern's original work: to provide for the planning of responsive performance spaces 'now'. Illustrated throughout with line-drawings, Theatre in the Expanded Field is as richly rewarding as it is ambitious and expansive in it vision.
Reports for 1980- include also the Annual report of the National Council on the Arts.
Book Synopsis Annual Report by : National Endowment for the Arts
Download or read book Annual Report written by National Endowment for the Arts and published by . This book was released on 1983 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reports for 1980- include also the Annual report of the National Council on the Arts.
Download or read book American Theatre written by and published by . This book was released on 2005 with total page 524 pages. Available in PDF, EPUB and Kindle. Book excerpt:
In June 1965 a group of dedicated professional artists of the theatre met in Paris, France to create the International Association of Theatre for Children and Youth (ASSITEJ). Four days later ASSITEJ was born, and its story began in Volume I (1964-1975) of this history. Now Volume III covers the years from 1991 to 2005, a period of ASSITEJ's greatest growth, a period of rededication to the Association's original ideals and purpose, and a world-wide expansion under new leadership. The Secretariat also entered the current world in terms of communication and committee activity. ASSITEJ now has over 80 national centers around the world. Its Secretariat is currently in Croatia, and the 15 members of its current Executive Committee (2011-2014) come from Argentina, Australia, Austria, Cameroon, Croatia, Germany, Iceland, India, Japan, Mexico, Russia, Serbia, South Africa, United Kingdom, and USA. Volume III completes this History of the first forty years of the existence of ASSITEJ. NAT EEK, PhD is a Regents Professor Emeritus of Drama, and Dean Emeritus of Fine Arts at the University of Oklahoma. He was personally involved in the first ten years of ASSITEJ, as a member of the Executive Committee, a Vice-President, and ultimately its President. He was named Honorary President of ASSITEJ. He has attended all the International Congresses of this History with the exception of the Moscow Congress in 1984. KIM PETER KOVAC, an MFA graduate of the University of Texas - Austin, is Producing Director of the Kennedy Center Theater for Young Audiences in Washington, DC, which commissions, produces, and presents productions for young audiences. Since 2002 he has been on the Executive Committee of ASSITEJ/Int'l serving as Vice-President. He has conducted seminars on TYA both nationally and internationally. In 2011 he co-founded Write Local. Play Global, an international network for playwrights for young audiences, which presently has over 500 members in 64 countries. KATHERINE KRYZS is the Curator of the Child Drama Collection and Theatre Specialist for the Arizona State University Libraries, where the archives of ASSITEJ/USA and personal documentation about ASSITEJ are held. Her archival training includes The Modern Archive Institute at the National Archives in Washington, DC. She has also attended several of the International Congresses.
Book Synopsis Maintaining the New Audience for Theatre by : Nat Eek
Download or read book Maintaining the New Audience for Theatre written by Nat Eek and published by . This book was released on 2014-03 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: In June 1965 a group of dedicated professional artists of the theatre met in Paris, France to create the International Association of Theatre for Children and Youth (ASSITEJ). Four days later ASSITEJ was born, and its story began in Volume I (1964-1975) of this history. Now Volume III covers the years from 1991 to 2005, a period of ASSITEJ's greatest growth, a period of rededication to the Association's original ideals and purpose, and a world-wide expansion under new leadership. The Secretariat also entered the current world in terms of communication and committee activity. ASSITEJ now has over 80 national centers around the world. Its Secretariat is currently in Croatia, and the 15 members of its current Executive Committee (2011-2014) come from Argentina, Australia, Austria, Cameroon, Croatia, Germany, Iceland, India, Japan, Mexico, Russia, Serbia, South Africa, United Kingdom, and USA. Volume III completes this History of the first forty years of the existence of ASSITEJ. NAT EEK, PhD is a Regents Professor Emeritus of Drama, and Dean Emeritus of Fine Arts at the University of Oklahoma. He was personally involved in the first ten years of ASSITEJ, as a member of the Executive Committee, a Vice-President, and ultimately its President. He was named Honorary President of ASSITEJ. He has attended all the International Congresses of this History with the exception of the Moscow Congress in 1984. KIM PETER KOVAC, an MFA graduate of the University of Texas - Austin, is Producing Director of the Kennedy Center Theater for Young Audiences in Washington, DC, which commissions, produces, and presents productions for young audiences. Since 2002 he has been on the Executive Committee of ASSITEJ/Int'l serving as Vice-President. He has conducted seminars on TYA both nationally and internationally. In 2011 he co-founded Write Local. Play Global, an international network for playwrights for young audiences, which presently has over 500 members in 64 countries. KATHERINE KRYZS is the Curator of the Child Drama Collection and Theatre Specialist for the Arizona State University Libraries, where the archives of ASSITEJ/USA and personal documentation about ASSITEJ are held. Her archival training includes The Modern Archive Institute at the National Archives in Washington, DC. She has also attended several of the International Congresses.
In this expanded second edition of her book, Ajda Bastan explores the various forms of violence depicted in British theatre during the latter half of the twentieth century. She offers a comprehensive analysis that presents the complex interplay between theatre, society, and the multifaceted nature of violence in the dramatic arts. The book includes commentary on physical, emotional, sexual, economic, and self-directed violence, examining these themes in nine plays by eight prominent British playwrights. The plays covered in chronological order are "Look Back in Anger," "The Birthday Party," "Entertaining Mr. Sloane," "Saved," "Vinegar Tom," "Plenty," "Blasted," "Shopping and Fucking," and "Cleansed."
Book Synopsis Violence in British Theatre: The Second Half of the Twentieth Century - Expanded Second Edition by : Ajda Bastan
Download or read book Violence in British Theatre: The Second Half of the Twentieth Century - Expanded Second Edition written by Ajda Bastan and published by Astana Yayınları. This book was released on 2024-05-06 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this expanded second edition of her book, Ajda Bastan explores the various forms of violence depicted in British theatre during the latter half of the twentieth century. She offers a comprehensive analysis that presents the complex interplay between theatre, society, and the multifaceted nature of violence in the dramatic arts. The book includes commentary on physical, emotional, sexual, economic, and self-directed violence, examining these themes in nine plays by eight prominent British playwrights. The plays covered in chronological order are "Look Back in Anger," "The Birthday Party," "Entertaining Mr. Sloane," "Saved," "Vinegar Tom," "Plenty," "Blasted," "Shopping and Fucking," and "Cleansed."
This research-based book investigates the effects of digital transformation on the cultural and creative sectors. Through cases and examples, the book examines how artists and art institutions are facing the challenges posed by digital transformation, highlighting both positive and negative effects of the phenomenon. With contributions from an international range of scholars, the book examines how digital transformation is changing the way the arts are produced and consumed. As relative late adopters of digital technologies, the arts organizations are shown to be struggling to adapt, as issues of authenticity, legitimacy, control, trust, and co-creation arise. Leveraging a variety of research approaches, the book identifies managerial implications to render a collection that is valuable reading for scholars involved with arts and culture management, the creative industries and digital transformation more broadly.
Book Synopsis Digital Transformation in the Cultural and Creative Industries by : Marta Massi
Download or read book Digital Transformation in the Cultural and Creative Industries written by Marta Massi and published by Routledge. This book was released on 2020-12-29 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: This research-based book investigates the effects of digital transformation on the cultural and creative sectors. Through cases and examples, the book examines how artists and art institutions are facing the challenges posed by digital transformation, highlighting both positive and negative effects of the phenomenon. With contributions from an international range of scholars, the book examines how digital transformation is changing the way the arts are produced and consumed. As relative late adopters of digital technologies, the arts organizations are shown to be struggling to adapt, as issues of authenticity, legitimacy, control, trust, and co-creation arise. Leveraging a variety of research approaches, the book identifies managerial implications to render a collection that is valuable reading for scholars involved with arts and culture management, the creative industries and digital transformation more broadly.
