User Experience Management

User Experience Management

Author: Arnie Lund

Publisher: Elsevier

Published: 2011-05-09

Total Pages: 312

ISBN-13: 9780123854971

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User Experience Management: Essential Skills for Leading Effective UX Teams deals with specific issues associated with managing diverse user experience (UX) skills, often in corporations with a largely engineering culture. Part memoir and part handbook, it explains what it means to lead a UX team and examines the management issues of hiring, inheriting, terminating, layoffs, interviewing and candidacy, and downsizing. The book offers guidance on building and creating a UX team, as well as equipping and focusing the team. It also considers ways of nurturing the team, from coaching and performance reviews to conflict management and creating work-life balance. Furthermore, it discusses the essential skills needed in leading an effective team and developing a communication plan. This book will be valuable to new managers and leaders, more experienced managers, and anyone who is leading or managing UX groups or who is interested in assuming a leadership role in the future. *Gives a UX leadership boot-camp from putting together a winning team, to giving them a driving focus, to acting as their spokesman, to handling difficult situations *Full of practical advice and experiences for managers and leaders in virtually any area of the user experience field *Contains best practices, real-world stories, and insights from UX leaders at IBM, Microsoft, SAP, and many more!


Book Synopsis User Experience Management by : Arnie Lund

Download or read book User Experience Management written by Arnie Lund and published by Elsevier. This book was released on 2011-05-09 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: User Experience Management: Essential Skills for Leading Effective UX Teams deals with specific issues associated with managing diverse user experience (UX) skills, often in corporations with a largely engineering culture. Part memoir and part handbook, it explains what it means to lead a UX team and examines the management issues of hiring, inheriting, terminating, layoffs, interviewing and candidacy, and downsizing. The book offers guidance on building and creating a UX team, as well as equipping and focusing the team. It also considers ways of nurturing the team, from coaching and performance reviews to conflict management and creating work-life balance. Furthermore, it discusses the essential skills needed in leading an effective team and developing a communication plan. This book will be valuable to new managers and leaders, more experienced managers, and anyone who is leading or managing UX groups or who is interested in assuming a leadership role in the future. *Gives a UX leadership boot-camp from putting together a winning team, to giving them a driving focus, to acting as their spokesman, to handling difficult situations *Full of practical advice and experiences for managers and leaders in virtually any area of the user experience field *Contains best practices, real-world stories, and insights from UX leaders at IBM, Microsoft, SAP, and many more!

The Experience Economy

The Experience Economy

Author: B. Joseph Pine

Publisher: Harvard Business Press

Published: 1999

Total Pages: 276

ISBN-13: 9780875848198

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This text seeks to raise the curtain on competitive pricing strategies and asserts that businesses often miss their best opportunity for providing consumers with what they want - an experience. It presents a strategy for companies to script and stage the experiences provided by their products.


Book Synopsis The Experience Economy by : B. Joseph Pine

Download or read book The Experience Economy written by B. Joseph Pine and published by Harvard Business Press. This book was released on 1999 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text seeks to raise the curtain on competitive pricing strategies and asserts that businesses often miss their best opportunity for providing consumers with what they want - an experience. It presents a strategy for companies to script and stage the experiences provided by their products.

Customer Experience Management

Customer Experience Management

Author: Nihat Tavşan

Publisher: Tasora Books

Published: 2018-05-07

Total Pages: 300

ISBN-13: 9781934690956

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We are passing through a paradigm shift and surviving in this upcoming paradigm doesn't seem possible through traditional marketing and management strategies. Today being brand is not a privilege any more, there are dozens of reliable brands almost in every industry. But still businesses need to differentiate and outperform the competition but how?


Book Synopsis Customer Experience Management by : Nihat Tavşan

Download or read book Customer Experience Management written by Nihat Tavşan and published by Tasora Books. This book was released on 2018-05-07 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: We are passing through a paradigm shift and surviving in this upcoming paradigm doesn't seem possible through traditional marketing and management strategies. Today being brand is not a privilege any more, there are dozens of reliable brands almost in every industry. But still businesses need to differentiate and outperform the competition but how?

Experience Management

Experience Management

Author: Ralph Bergmann

Publisher: Springer

Published: 2003-08-02

Total Pages: 401

ISBN-13: 3540457593

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This book deals with experience management in the context of real-world applicability and realistic applications. A particular focus is given by the requirements that arise in complex problem solving and by the fact that modern experience management must be implemented as Internet-based applications. Concrete application areas that are discussed in this book are electronic commerce, diagnosis of complex technical equipment, and electronic design reuse. This book explores how experience management can be supported by information technology, especially by techniques that stem from knowledge-based systems, case-based reasoning, machine learning, and process modeling. It surveys different methods in a unified terminology and investigates them with respect to application requirements. Further, the process of application development and maintenance is highlighted, pointing out successful practically proven ways for obtaining and operating experience management applications.


Book Synopsis Experience Management by : Ralph Bergmann

Download or read book Experience Management written by Ralph Bergmann and published by Springer. This book was released on 2003-08-02 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book deals with experience management in the context of real-world applicability and realistic applications. A particular focus is given by the requirements that arise in complex problem solving and by the fact that modern experience management must be implemented as Internet-based applications. Concrete application areas that are discussed in this book are electronic commerce, diagnosis of complex technical equipment, and electronic design reuse. This book explores how experience management can be supported by information technology, especially by techniques that stem from knowledge-based systems, case-based reasoning, machine learning, and process modeling. It surveys different methods in a unified terminology and investigates them with respect to application requirements. Further, the process of application development and maintenance is highlighted, pointing out successful practically proven ways for obtaining and operating experience management applications.

The Routledge Handbook of Tourism Experience Management and Marketing

The Routledge Handbook of Tourism Experience Management and Marketing

Author: Saurabh Kumar Dixit

Publisher: Routledge

Published: 2020-06-08

Total Pages: 655

ISBN-13: 042951574X

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The Routledge Handbook of Tourism Experience Management and Marketing offers a comprehensive and thorough inquiry into both customary and emergent issues of tourism experience and co-creation. Drawing together contributions from 83 authors from 28 countries with varied backgrounds and interdisciplinary interests, the handbook highlights multiple representations and interpretations of the theme. It also integrates a selection of illustrative global case studies to effectively present its chapter contents. Tourism experience drives the contemporary tourist’s behavior as they travel in pursuit of experiencing unique and unusual destinations and activities. Creating a memorable and enduring experience is therefore a prerequisite for the all tourism business organizations irrespective of the nature of their products or services. This handbook focuses on conceptualizing, designing, staging, managing and marketing paradigms of tourism experiences from both supply and demand perspectives. It sheds substantial light on the contemporary theories, practices and future developments in the arena of experiential tourism management and marketing. Encompassing the latest thinking and research themes, this will be an essential reference for upper-level students, researchers, academics and industry practitioners of hospitality as well as those of tourism, gastronomy, management, marketing, consumer behavior, cultural studies, development studies and international business, encouraging dialogue across disciplinary boundaries.


Book Synopsis The Routledge Handbook of Tourism Experience Management and Marketing by : Saurabh Kumar Dixit

Download or read book The Routledge Handbook of Tourism Experience Management and Marketing written by Saurabh Kumar Dixit and published by Routledge. This book was released on 2020-06-08 with total page 655 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook of Tourism Experience Management and Marketing offers a comprehensive and thorough inquiry into both customary and emergent issues of tourism experience and co-creation. Drawing together contributions from 83 authors from 28 countries with varied backgrounds and interdisciplinary interests, the handbook highlights multiple representations and interpretations of the theme. It also integrates a selection of illustrative global case studies to effectively present its chapter contents. Tourism experience drives the contemporary tourist’s behavior as they travel in pursuit of experiencing unique and unusual destinations and activities. Creating a memorable and enduring experience is therefore a prerequisite for the all tourism business organizations irrespective of the nature of their products or services. This handbook focuses on conceptualizing, designing, staging, managing and marketing paradigms of tourism experiences from both supply and demand perspectives. It sheds substantial light on the contemporary theories, practices and future developments in the arena of experiential tourism management and marketing. Encompassing the latest thinking and research themes, this will be an essential reference for upper-level students, researchers, academics and industry practitioners of hospitality as well as those of tourism, gastronomy, management, marketing, consumer behavior, cultural studies, development studies and international business, encouraging dialogue across disciplinary boundaries.

Experience Management and XLA® Foundation Courseware

Experience Management and XLA® Foundation Courseware

Author: XLA Institute

Publisher: Van Haren

Published: 2024-05-13

Total Pages: 149

ISBN-13: 9401811415

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Enhance your expertise in customer experience management with our two-day certified Experience Management (XM) and Xperience Level Agreement (XLA®) Foundation courseware. Tailored for professionals, this training offers an in-depth exploration of the XM and XLA® concepts, blending theoretical insights with practical applications. Elevate your organization's customer experience with the XM and XLA® Foundation course. This two-day training, followed by a multiple-choice exam, offers a comprehensive introduction to Experience Management (XM) and Xperience Level Agreement (XLA®). Ideal for professionals like Service and Experience Managers, and Support professionals, it focuses on improving end-user experience and business impact using XM and XLA® methods. The course covers the fundamentals of XM and XLA, practical implementation skills, and includes both theoretical lessons and group assignments. Successful completion awards an XM and XLA® Foundation certificate, affirming your proficiency in these crucial business strategies. Participants of this course will: Deepen their understanding of improving customer experiences. Explore the significance of XM and XLA in business. Develop practical skills to apply XM and XLA frameworks effectively.


Book Synopsis Experience Management and XLA® Foundation Courseware by : XLA Institute

Download or read book Experience Management and XLA® Foundation Courseware written by XLA Institute and published by Van Haren. This book was released on 2024-05-13 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: Enhance your expertise in customer experience management with our two-day certified Experience Management (XM) and Xperience Level Agreement (XLA®) Foundation courseware. Tailored for professionals, this training offers an in-depth exploration of the XM and XLA® concepts, blending theoretical insights with practical applications. Elevate your organization's customer experience with the XM and XLA® Foundation course. This two-day training, followed by a multiple-choice exam, offers a comprehensive introduction to Experience Management (XM) and Xperience Level Agreement (XLA®). Ideal for professionals like Service and Experience Managers, and Support professionals, it focuses on improving end-user experience and business impact using XM and XLA® methods. The course covers the fundamentals of XM and XLA, practical implementation skills, and includes both theoretical lessons and group assignments. Successful completion awards an XM and XLA® Foundation certificate, affirming your proficiency in these crucial business strategies. Participants of this course will: Deepen their understanding of improving customer experiences. Explore the significance of XM and XLA in business. Develop practical skills to apply XM and XLA frameworks effectively.

Customer Experience Management Rebooted

Customer Experience Management Rebooted

Author: Steven Walden

Publisher: Springer

Published: 2017-03-02

Total Pages: 260

ISBN-13: 1349949051

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Walden shows why most customer experience management fails to improve the customer’s real experience and how to concentrate on the subjective emotional perceptions that drive the customer’s actual “experience” rather than the quantitative service efficiency metrics gathered by most CX tools. Customer experience management is not about managing every objective “experience” your customers have with you. It’s about understanding, measuring and creating “experiences” that customers “value”. So while service and efficiency are wonderful things, they represent "business as usual"; the ticket to the game, the platform from which “experiences” are created not the experience itself! The message of this book is that businesses are at risk! Their uber focus on efficiency is leading them to miss the chance to connect more closely with their customer base and deliver on the creative potential of their brand. They ignore the fact that technology is an enabler of the “experience” it is not “the experience”. Customers are not data – they are people: living, breathing, contradictory, infuriating bundles of cognitive and emotionally-driven responses to stimuli. “Experience” deals with how customers think, feel and behave – the things that motivate them to act which go beyond frequently forgettable efficiency. This means differentiating by providing new and better experiences based on a deeper understanding of what motivates customers to buy. To do that we must leave the objective, quantitative, world of quality management and enter the subjective, qualitative, world of customer’s psychology. Walden reboots our understanding of customer experience, showing us what it means, how to measure it, what we need to do to manage it and how we can gain financially from it. Understand, measure, create and do – but first of all, understand.


Book Synopsis Customer Experience Management Rebooted by : Steven Walden

Download or read book Customer Experience Management Rebooted written by Steven Walden and published by Springer. This book was released on 2017-03-02 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Walden shows why most customer experience management fails to improve the customer’s real experience and how to concentrate on the subjective emotional perceptions that drive the customer’s actual “experience” rather than the quantitative service efficiency metrics gathered by most CX tools. Customer experience management is not about managing every objective “experience” your customers have with you. It’s about understanding, measuring and creating “experiences” that customers “value”. So while service and efficiency are wonderful things, they represent "business as usual"; the ticket to the game, the platform from which “experiences” are created not the experience itself! The message of this book is that businesses are at risk! Their uber focus on efficiency is leading them to miss the chance to connect more closely with their customer base and deliver on the creative potential of their brand. They ignore the fact that technology is an enabler of the “experience” it is not “the experience”. Customers are not data – they are people: living, breathing, contradictory, infuriating bundles of cognitive and emotionally-driven responses to stimuli. “Experience” deals with how customers think, feel and behave – the things that motivate them to act which go beyond frequently forgettable efficiency. This means differentiating by providing new and better experiences based on a deeper understanding of what motivates customers to buy. To do that we must leave the objective, quantitative, world of quality management and enter the subjective, qualitative, world of customer’s psychology. Walden reboots our understanding of customer experience, showing us what it means, how to measure it, what we need to do to manage it and how we can gain financially from it. Understand, measure, create and do – but first of all, understand.

CUSTOMER EXPERIENCE MANAGEMENT - THE EXPERIENTIAL JOURNEY

CUSTOMER EXPERIENCE MANAGEMENT - THE EXPERIENTIAL JOURNEY

Author: James Seligman

Publisher: Lulu.com

Published: 2018-09-19

Total Pages: 264

ISBN-13: 0244417474

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Organizations that want to deliver required outcomes can do so by shifting gears from traditional 'command and control tactics', to a more collaborative way of working with customer interactions, ensuring relevant skills and capabilities are made available. By investing in technology, organizations that support the customer experience can provide accurate forecasting, customer in sight, and the skills and capabilities regardless of their location and time zone. Processes that span the back office to the front office should provide real time insight into the interpersonal experience journeys and enable co-creation of goods and services.


Book Synopsis CUSTOMER EXPERIENCE MANAGEMENT - THE EXPERIENTIAL JOURNEY by : James Seligman

Download or read book CUSTOMER EXPERIENCE MANAGEMENT - THE EXPERIENTIAL JOURNEY written by James Seligman and published by Lulu.com. This book was released on 2018-09-19 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organizations that want to deliver required outcomes can do so by shifting gears from traditional 'command and control tactics', to a more collaborative way of working with customer interactions, ensuring relevant skills and capabilities are made available. By investing in technology, organizations that support the customer experience can provide accurate forecasting, customer in sight, and the skills and capabilities regardless of their location and time zone. Processes that span the back office to the front office should provide real time insight into the interpersonal experience journeys and enable co-creation of goods and services.

Customer Experience Management for Water Utilities

Customer Experience Management for Water Utilities

Author: Peter Prevos

Publisher: IWA Publishing

Published: 2017-10-15

Total Pages: 220

ISBN-13: 1780408668

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Customer Experience Management for Water Utilities presents a practical framework for water utilities to become more focussed on their customers. This framework is founded on Service-Dominant Logic, a contemporary theory of marketing that explains value creation as a process of co-creation between the customer and the service provider. Standard models for marketing do not apply to monopolistic water utilities without modification. The first two chapters develop a marketing mix tailored to water utilities to assist them with providing customer-centric services. The water utility marketing mix includes the value proposition, internal marketing, service quality and customer relationships. he book discusses the four dimensions of the marketing mix. Chapter three presents a template for developing value propositions to assist water utilities in positioning their service. This model is based on the needs and wants of individual customer segments and the type of service. Chapter four discusses internal marketing, activities designed to improve the way utilities add value for customers. This chapter also analyses potential tensions between engineering and science-oriented employees and proposes methods to resolve these tensions. The final chapters describe customer relationships from both a theoretical and practical perspective. The customer experience is a complex phenomenon that is difficult to quantify. The book provides a method to measure the experience of the customer, based on service quality theory and psychometric statistics. Customer Experience Management for Water Utilities is one of the first books that discusses urban water supply from a marketing perspective. This perspective provides a unique insight into an industry which is often dominated by technological concerns. This book is a valuable resource for Water Utility Managers and Regulators, as well as for Marketing Consultants seeking to assist water utilities to become more customer focussed.


Book Synopsis Customer Experience Management for Water Utilities by : Peter Prevos

Download or read book Customer Experience Management for Water Utilities written by Peter Prevos and published by IWA Publishing. This book was released on 2017-10-15 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customer Experience Management for Water Utilities presents a practical framework for water utilities to become more focussed on their customers. This framework is founded on Service-Dominant Logic, a contemporary theory of marketing that explains value creation as a process of co-creation between the customer and the service provider. Standard models for marketing do not apply to monopolistic water utilities without modification. The first two chapters develop a marketing mix tailored to water utilities to assist them with providing customer-centric services. The water utility marketing mix includes the value proposition, internal marketing, service quality and customer relationships. he book discusses the four dimensions of the marketing mix. Chapter three presents a template for developing value propositions to assist water utilities in positioning their service. This model is based on the needs and wants of individual customer segments and the type of service. Chapter four discusses internal marketing, activities designed to improve the way utilities add value for customers. This chapter also analyses potential tensions between engineering and science-oriented employees and proposes methods to resolve these tensions. The final chapters describe customer relationships from both a theoretical and practical perspective. The customer experience is a complex phenomenon that is difficult to quantify. The book provides a method to measure the experience of the customer, based on service quality theory and psychometric statistics. Customer Experience Management for Water Utilities is one of the first books that discusses urban water supply from a marketing perspective. This perspective provides a unique insight into an industry which is often dominated by technological concerns. This book is a valuable resource for Water Utility Managers and Regulators, as well as for Marketing Consultants seeking to assist water utilities to become more customer focussed.

Customer Experience Field Manual

Customer Experience Field Manual

Author:

Publisher:

Published: 2020-01-10

Total Pages:

ISBN-13: 9781735314006

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This is a reference field guide for customer experience management professionals to use in their work. It discusses a customer experience management program as a holistic and integrated set of six core functions and offers frameworks for creating a new, or refining an existing, customer experience (CX) management program.


Book Synopsis Customer Experience Field Manual by :

Download or read book Customer Experience Field Manual written by and published by . This book was released on 2020-01-10 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a reference field guide for customer experience management professionals to use in their work. It discusses a customer experience management program as a holistic and integrated set of six core functions and offers frameworks for creating a new, or refining an existing, customer experience (CX) management program.