Facial Aesthetics

Facial Aesthetics

Author: Farhad B. Naini

Publisher: John Wiley & Sons

Published: 2011-03-21

Total Pages: 468

ISBN-13: 1405181923

DOWNLOAD EBOOK

Facial Aesthetics: Concepts and Clinical Diagnosis is a unique new illustrated resource for facial aesthetic surgery and dentistry, providing the comprehensive clinical textbook on the art and science of facial aesthetics for clinicians involved in the management of facial deformities, including orthodontists, oral and maxillofacial surgeons, plastic and reconstructive surgeons and aesthetic dentists. It aims to provide readers with a comprehensive examination of facial aesthetics in the context of dentofacial and craniofacial diagnosis and treatment planning. This aim is achieved through coupling meticulous research and practical clinical advice with beautifully drawn supporting illustrations and diagrams. Structured over 24 logically arranged and easy-to-follow chapters, Part I of Facial Aesthetics covers the historical evidence for facial aesthetic canons and concepts in depth. It incorporates all aspects relevant to the work of the clinician, including the philosophical and scientific theories of facial beauty, facial attractiveness research, facial expression and the psychosocial ramifications of facial deformities. Part II of the book then goes on to examine clinical evaluation and diagnosis in considerable detail under four sections, from the initial consultation interview and acquisition of diagnostic records (section 1), complete clinical examination and analysis of the craniofacial complex (section 2), in depth analysis of each individual facial region using a top-down approach (section 3) and finally focussing on smile and dentogingival aesthetic evaluation (section 4). An in-depth, thoughtful, practical and absorbing reference, Facial Aesthetics will find an enthusiastic reception among facial aesthetic surgeons and aesthetic dentists with an interest in refining their understanding and appreciation of the human face and applying practical protocols to their clinical diagnosis and treatment planning. Key features: Examines facial aesthetics in a clinical context Promotes an interdisciplinary approach to facial aesthetic analysis Detailed description of the systematic clinical evaluation of the facial soft tissues and craniodentoskeletal complex Detailed, step-by-step aesthetic analysis of each facial region In-depth analysis of 2D and 3D clinical diagnostic records Evidence-based approach, from antiquity to contemporary scientific evidence, to the guidelines employed in planning the correction of facial deformities Treatment planning from first principles highlighted Clinical notes are highlighted throughout Clearly organized and practical format Highly illustrated in full colour throughout


Book Synopsis Facial Aesthetics by : Farhad B. Naini

Download or read book Facial Aesthetics written by Farhad B. Naini and published by John Wiley & Sons. This book was released on 2011-03-21 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: Facial Aesthetics: Concepts and Clinical Diagnosis is a unique new illustrated resource for facial aesthetic surgery and dentistry, providing the comprehensive clinical textbook on the art and science of facial aesthetics for clinicians involved in the management of facial deformities, including orthodontists, oral and maxillofacial surgeons, plastic and reconstructive surgeons and aesthetic dentists. It aims to provide readers with a comprehensive examination of facial aesthetics in the context of dentofacial and craniofacial diagnosis and treatment planning. This aim is achieved through coupling meticulous research and practical clinical advice with beautifully drawn supporting illustrations and diagrams. Structured over 24 logically arranged and easy-to-follow chapters, Part I of Facial Aesthetics covers the historical evidence for facial aesthetic canons and concepts in depth. It incorporates all aspects relevant to the work of the clinician, including the philosophical and scientific theories of facial beauty, facial attractiveness research, facial expression and the psychosocial ramifications of facial deformities. Part II of the book then goes on to examine clinical evaluation and diagnosis in considerable detail under four sections, from the initial consultation interview and acquisition of diagnostic records (section 1), complete clinical examination and analysis of the craniofacial complex (section 2), in depth analysis of each individual facial region using a top-down approach (section 3) and finally focussing on smile and dentogingival aesthetic evaluation (section 4). An in-depth, thoughtful, practical and absorbing reference, Facial Aesthetics will find an enthusiastic reception among facial aesthetic surgeons and aesthetic dentists with an interest in refining their understanding and appreciation of the human face and applying practical protocols to their clinical diagnosis and treatment planning. Key features: Examines facial aesthetics in a clinical context Promotes an interdisciplinary approach to facial aesthetic analysis Detailed description of the systematic clinical evaluation of the facial soft tissues and craniodentoskeletal complex Detailed, step-by-step aesthetic analysis of each facial region In-depth analysis of 2D and 3D clinical diagnostic records Evidence-based approach, from antiquity to contemporary scientific evidence, to the guidelines employed in planning the correction of facial deformities Treatment planning from first principles highlighted Clinical notes are highlighted throughout Clearly organized and practical format Highly illustrated in full colour throughout

PRF in Facial Esthetics

PRF in Facial Esthetics

Author: Catherine Davies

Publisher:

Published: 2020

Total Pages:

ISBN-13: 9781647240608

DOWNLOAD EBOOK

"This book gathered numerous experts across many fields to collectively provide information on leading esthetic PRF therapies to expand treatment possibilities"--


Book Synopsis PRF in Facial Esthetics by : Catherine Davies

Download or read book PRF in Facial Esthetics written by Catherine Davies and published by . This book was released on 2020 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book gathered numerous experts across many fields to collectively provide information on leading esthetic PRF therapies to expand treatment possibilities"--

Aesthetic Surgery of the Facial Skeleton - E-Book

Aesthetic Surgery of the Facial Skeleton - E-Book

Author: Stephen B Baker

Publisher: Elsevier Health Sciences

Published: 2021-03-10

Total Pages: 800

ISBN-13: 0323680526

DOWNLOAD EBOOK

Achieve optimal results and high patient satisfaction with Aesthetic Surgery of the Facial Skeleton. Encompassing the entire field of facial skeletal contouring, this one-stop resource uses a problem-based, multidisciplinary approach to skeletal contouring of the face and adjunctive procedures that enhance results. With well-illustrated, focused coverage of all recent advances in this fast-changing area, it’s an ideal reference for trainee and practicing cosmetic surgeons, maxillofacial surgeons, craniofacial surgeons, plastic surgeons, otolaryngologists, and oral surgeons. Takes a multidisciplinary, problem-based approach to aesthetic techniques for the face, highlighted by numerous clinical cases and high-quality photos. Covers every area of the field: general principles, orthognathic surgery, alloplastic implants, genioplasty, malar and mandibular recontouring, autologous fat grafting, orbital rejuvenation, forehead and upper face, and many other related topics. Provides expert guidance on diagnosis, treatment planning, technical aspects, alternative approaches, and treatment of complications. Features state-of-the-art coverage of aesthetic contouring for the transgender patient and the Asian/ethnic patient, and the use of 3D imaging in facial surgery. Includes a section on special case considerations such as facial asymmetry, post-traumatic facial restoration, face transplantation, and nonsurgical enhancement of facial shape.


Book Synopsis Aesthetic Surgery of the Facial Skeleton - E-Book by : Stephen B Baker

Download or read book Aesthetic Surgery of the Facial Skeleton - E-Book written by Stephen B Baker and published by Elsevier Health Sciences. This book was released on 2021-03-10 with total page 800 pages. Available in PDF, EPUB and Kindle. Book excerpt: Achieve optimal results and high patient satisfaction with Aesthetic Surgery of the Facial Skeleton. Encompassing the entire field of facial skeletal contouring, this one-stop resource uses a problem-based, multidisciplinary approach to skeletal contouring of the face and adjunctive procedures that enhance results. With well-illustrated, focused coverage of all recent advances in this fast-changing area, it’s an ideal reference for trainee and practicing cosmetic surgeons, maxillofacial surgeons, craniofacial surgeons, plastic surgeons, otolaryngologists, and oral surgeons. Takes a multidisciplinary, problem-based approach to aesthetic techniques for the face, highlighted by numerous clinical cases and high-quality photos. Covers every area of the field: general principles, orthognathic surgery, alloplastic implants, genioplasty, malar and mandibular recontouring, autologous fat grafting, orbital rejuvenation, forehead and upper face, and many other related topics. Provides expert guidance on diagnosis, treatment planning, technical aspects, alternative approaches, and treatment of complications. Features state-of-the-art coverage of aesthetic contouring for the transgender patient and the Asian/ethnic patient, and the use of 3D imaging in facial surgery. Includes a section on special case considerations such as facial asymmetry, post-traumatic facial restoration, face transplantation, and nonsurgical enhancement of facial shape.

Aesthetic Facial Surgery

Aesthetic Facial Surgery

Author: Juarez M. Avelar

Publisher: Springer Nature

Published: 2021-03-06

Total Pages: 900

ISBN-13: 3030579735

DOWNLOAD EBOOK

Rhytidoplasty is a palliative procedure in which face wrinkles are surgically removed to promote a more youthful appearance. This book, written by leading specialists for Brazil and abroad, discusses a wide variety of topics related to facial rejuvenation. The first sections focus on the surgical planning, including psychological considerations, preparation of the patient and anatomical and biochemical changes caused by the aging process. It also describes the surgical anatomy of the forehead, face, neck and eyelids. The third section provides a comprehensive overview of the basic techniques of facelift with details of refined surgical approaches for each segment of the face and neck. It highlights liposuction techniques, lipo-injection as well as transference of stem cells, showing their importance in reshaping the facial contours. It addresses both the treatment of soft tissue and craniofacial bone structures to improve the aesthetics of the face. The next sections present the final scars after face-lifting, minimally invasive procedures as complementary approaches during rhytidoplasty and the associated procedures during rhytidoplasty. The last section discusses postoperative care. Aesthetic Facial Surgery consists of 64 chapters focusing on all aspects of face lifting, and meticulously describes surgical details not covered in other medical books. Featuring numerous figures, photographs and videos, it is a valuable resource for young and experience surgeons alike around the world.


Book Synopsis Aesthetic Facial Surgery by : Juarez M. Avelar

Download or read book Aesthetic Facial Surgery written by Juarez M. Avelar and published by Springer Nature. This book was released on 2021-03-06 with total page 900 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rhytidoplasty is a palliative procedure in which face wrinkles are surgically removed to promote a more youthful appearance. This book, written by leading specialists for Brazil and abroad, discusses a wide variety of topics related to facial rejuvenation. The first sections focus on the surgical planning, including psychological considerations, preparation of the patient and anatomical and biochemical changes caused by the aging process. It also describes the surgical anatomy of the forehead, face, neck and eyelids. The third section provides a comprehensive overview of the basic techniques of facelift with details of refined surgical approaches for each segment of the face and neck. It highlights liposuction techniques, lipo-injection as well as transference of stem cells, showing their importance in reshaping the facial contours. It addresses both the treatment of soft tissue and craniofacial bone structures to improve the aesthetics of the face. The next sections present the final scars after face-lifting, minimally invasive procedures as complementary approaches during rhytidoplasty and the associated procedures during rhytidoplasty. The last section discusses postoperative care. Aesthetic Facial Surgery consists of 64 chapters focusing on all aspects of face lifting, and meticulously describes surgical details not covered in other medical books. Featuring numerous figures, photographs and videos, it is a valuable resource for young and experience surgeons alike around the world.

Let Go of the Hand Brake

Let Go of the Hand Brake

Author: Harry Singh

Publisher: Createspace Independent Publishing Platform

Published: 2018-03-04

Total Pages: 530

ISBN-13: 9781986169325

DOWNLOAD EBOOK

In this book, you'll discover that any business success relies on the three concepts of attraction, conversion and retention of patients. If you can master all three, you'll be able to turbo boost your profits from aesthetics. You'll discover in this book: - The 3 M's of the marketing mix - My number one lead generation strategy that costs you no money upfront - How to reward salons and stay on the right side of the regulators - Which one sentence you need to use during the assessment that will keep you patients for life - The 4 P's that will significantly reduce patient complaints - How to carry out a full aesthetics assessment so your patients will request more and buy more of your services - don't be a line chaser - My 'GOLDEN TICKET' strategy that influences patients to keep on coming back - Why 99% of practitioners use gift vouchers the wrong way - How to create 'raving fan customers' so they can't stop telling their family and friends about your services


Book Synopsis Let Go of the Hand Brake by : Harry Singh

Download or read book Let Go of the Hand Brake written by Harry Singh and published by Createspace Independent Publishing Platform. This book was released on 2018-03-04 with total page 530 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, you'll discover that any business success relies on the three concepts of attraction, conversion and retention of patients. If you can master all three, you'll be able to turbo boost your profits from aesthetics. You'll discover in this book: - The 3 M's of the marketing mix - My number one lead generation strategy that costs you no money upfront - How to reward salons and stay on the right side of the regulators - Which one sentence you need to use during the assessment that will keep you patients for life - The 4 P's that will significantly reduce patient complaints - How to carry out a full aesthetics assessment so your patients will request more and buy more of your services - don't be a line chaser - My 'GOLDEN TICKET' strategy that influences patients to keep on coming back - Why 99% of practitioners use gift vouchers the wrong way - How to create 'raving fan customers' so they can't stop telling their family and friends about your services

Facial Aesthetics

Facial Aesthetics

Author: Farhad B. Naini

Publisher: John Wiley & Sons

Published: 2011-01-14

Total Pages: 468

ISBN-13: 1444391038

DOWNLOAD EBOOK

Facial Aesthetics: Concepts and Clinical Diagnosis is a unique new illustrated resource for facial aesthetic surgery and dentistry, providing the comprehensive clinical textbook on the art and science of facial aesthetics for clinicians involved in the management of facial deformities, including orthodontists, oral and maxillofacial surgeons, plastic and reconstructive surgeons and aesthetic dentists. It aims to provide readers with a comprehensive examination of facial aesthetics in the context of dentofacial and craniofacial diagnosis and treatment planning. This aim is achieved through coupling meticulous research and practical clinical advice with beautifully drawn supporting illustrations and diagrams. Structured over 24 logically arranged and easy-to-follow chapters, Part I of Facial Aesthetics covers the historical evidence for facial aesthetic canons and concepts in depth. It incorporates all aspects relevant to the work of the clinician, including the philosophical and scientific theories of facial beauty, facial attractiveness research, facial expression and the psychosocial ramifications of facial deformities. Part II of the book then goes on to examine clinical evaluation and diagnosis in considerable detail under four sections, from the initial consultation interview and acquisition of diagnostic records (section 1), complete clinical examination and analysis of the craniofacial complex (section 2), in depth analysis of each individual facial region using a top-down approach (section 3) and finally focussing on smile and dentogingival aesthetic evaluation (section 4). An in-depth, thoughtful, practical and absorbing reference, Facial Aesthetics will find an enthusiastic reception among facial aesthetic surgeons and aesthetic dentists with an interest in refining their understanding and appreciation of the human face and applying practical protocols to their clinical diagnosis and treatment planning. Key features: Examines facial aesthetics in a clinical context Promotes an interdisciplinary approach to facial aesthetic analysis Detailed description of the systematic clinical evaluation of the facial soft tissues and craniodentoskeletal complex Detailed, step-by-step aesthetic analysis of each facial region In-depth analysis of 2D and 3D clinical diagnostic records Evidence-based approach, from antiquity to contemporary scientific evidence, to the guidelines employed in planning the correction of facial deformities Treatment planning from first principles highlighted Clinical notes are highlighted throughout Clearly organized and practical format Highly illustrated in full colour throughout


Book Synopsis Facial Aesthetics by : Farhad B. Naini

Download or read book Facial Aesthetics written by Farhad B. Naini and published by John Wiley & Sons. This book was released on 2011-01-14 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: Facial Aesthetics: Concepts and Clinical Diagnosis is a unique new illustrated resource for facial aesthetic surgery and dentistry, providing the comprehensive clinical textbook on the art and science of facial aesthetics for clinicians involved in the management of facial deformities, including orthodontists, oral and maxillofacial surgeons, plastic and reconstructive surgeons and aesthetic dentists. It aims to provide readers with a comprehensive examination of facial aesthetics in the context of dentofacial and craniofacial diagnosis and treatment planning. This aim is achieved through coupling meticulous research and practical clinical advice with beautifully drawn supporting illustrations and diagrams. Structured over 24 logically arranged and easy-to-follow chapters, Part I of Facial Aesthetics covers the historical evidence for facial aesthetic canons and concepts in depth. It incorporates all aspects relevant to the work of the clinician, including the philosophical and scientific theories of facial beauty, facial attractiveness research, facial expression and the psychosocial ramifications of facial deformities. Part II of the book then goes on to examine clinical evaluation and diagnosis in considerable detail under four sections, from the initial consultation interview and acquisition of diagnostic records (section 1), complete clinical examination and analysis of the craniofacial complex (section 2), in depth analysis of each individual facial region using a top-down approach (section 3) and finally focussing on smile and dentogingival aesthetic evaluation (section 4). An in-depth, thoughtful, practical and absorbing reference, Facial Aesthetics will find an enthusiastic reception among facial aesthetic surgeons and aesthetic dentists with an interest in refining their understanding and appreciation of the human face and applying practical protocols to their clinical diagnosis and treatment planning. Key features: Examines facial aesthetics in a clinical context Promotes an interdisciplinary approach to facial aesthetic analysis Detailed description of the systematic clinical evaluation of the facial soft tissues and craniodentoskeletal complex Detailed, step-by-step aesthetic analysis of each facial region In-depth analysis of 2D and 3D clinical diagnostic records Evidence-based approach, from antiquity to contemporary scientific evidence, to the guidelines employed in planning the correction of facial deformities Treatment planning from first principles highlighted Clinical notes are highlighted throughout Clearly organized and practical format Highly illustrated in full colour throughout

Fundamentals Of Orthognathic Surgery And Non Surgical Facial Aesthetics (Third Edition)

Fundamentals Of Orthognathic Surgery And Non Surgical Facial Aesthetics (Third Edition)

Author: Harris Malcolm

Publisher: World Scientific

Published: 2018-06-22

Total Pages: 624

ISBN-13: 9813221860

DOWNLOAD EBOOK


Book Synopsis Fundamentals Of Orthognathic Surgery And Non Surgical Facial Aesthetics (Third Edition) by : Harris Malcolm

Download or read book Fundamentals Of Orthognathic Surgery And Non Surgical Facial Aesthetics (Third Edition) written by Harris Malcolm and published by World Scientific. This book was released on 2018-06-22 with total page 624 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Aesthetics Exposed

Aesthetics Exposed

Author: Terri Wojak

Publisher:

Published: 2014-05-23

Total Pages:

ISBN-13: 9780997394009

DOWNLOAD EBOOK

Do you own a skin care business or are you an esthetician wishing for new opportunities? Discover the business, treatments and skills needed to work in a medical setting.Estheticians have an increased value to the medical profession now more than ever. The role of the esthetician in a clinical setting be it surgical consultation, medi-spa, or general practice office is a fast-growing one. Pre- and post-operative care is oftentimes a secondary concern, despite the fact that it is absolutely crucial to the overall health and well-being of the patient/client and a requisite regimen toward realizing the results desired or promised from the medical procedure. Demand continues to grow for non-surgical services including chemical peels and microdermabrasion. In addition, physicians are offering cosmetic treatments, pre-and post-surgical treatments, and skin care products. For the esthetician and medical professional alike, this book emphasizes a working philosophy that esthetic treatment should benefit the mental and emotional well-being of the patient/client, along with healing the body. In eight well-organized sections comprising 32 chapters, Wojak discusses topics that include: The Science of Beauty Regulatory Implications to Treatment and Proper Documentation Procedures Common Skin Conditions, including but not limited to Acne, Rosacea, and Age-compromised Skin LED and IPL Therapy Understanding Ingredients and Products in Order to Make Proper Recommendations and Applications Ultrasound Microneedling and Microcurrent Advanced Esthetic Treatments, such as Dermaplaning and Chemical and Oxygen Treatments Techniques for Building Your Esthetic Business and Client Roster And more...


Book Synopsis Aesthetics Exposed by : Terri Wojak

Download or read book Aesthetics Exposed written by Terri Wojak and published by . This book was released on 2014-05-23 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you own a skin care business or are you an esthetician wishing for new opportunities? Discover the business, treatments and skills needed to work in a medical setting.Estheticians have an increased value to the medical profession now more than ever. The role of the esthetician in a clinical setting be it surgical consultation, medi-spa, or general practice office is a fast-growing one. Pre- and post-operative care is oftentimes a secondary concern, despite the fact that it is absolutely crucial to the overall health and well-being of the patient/client and a requisite regimen toward realizing the results desired or promised from the medical procedure. Demand continues to grow for non-surgical services including chemical peels and microdermabrasion. In addition, physicians are offering cosmetic treatments, pre-and post-surgical treatments, and skin care products. For the esthetician and medical professional alike, this book emphasizes a working philosophy that esthetic treatment should benefit the mental and emotional well-being of the patient/client, along with healing the body. In eight well-organized sections comprising 32 chapters, Wojak discusses topics that include: The Science of Beauty Regulatory Implications to Treatment and Proper Documentation Procedures Common Skin Conditions, including but not limited to Acne, Rosacea, and Age-compromised Skin LED and IPL Therapy Understanding Ingredients and Products in Order to Make Proper Recommendations and Applications Ultrasound Microneedling and Microcurrent Advanced Esthetic Treatments, such as Dermaplaning and Chemical and Oxygen Treatments Techniques for Building Your Esthetic Business and Client Roster And more...

Aesthetic Facial Anatomy Essentials for Injections

Aesthetic Facial Anatomy Essentials for Injections

Author: Ali Pirayesh

Publisher: CRC Press

Published: 2020-04-07

Total Pages: 490

ISBN-13: 1351378902

DOWNLOAD EBOOK

With the ever-increasing popularity of injectable toxins and fillers, all clinical practitioners in minimally invasive aesthetic procedures need to be experts in the anatomy of the face. This is a detailed and informative guide from international experts to all aspects of the facial anatomy of the presenting clinical patient - how it changes with age, how it differs in different patients, how it is layered, and what danger zones it may contain. An integral ebook contains videos demonstrating how injection can best be accomplished in each of the anatomical areas considered.


Book Synopsis Aesthetic Facial Anatomy Essentials for Injections by : Ali Pirayesh

Download or read book Aesthetic Facial Anatomy Essentials for Injections written by Ali Pirayesh and published by CRC Press. This book was released on 2020-04-07 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the ever-increasing popularity of injectable toxins and fillers, all clinical practitioners in minimally invasive aesthetic procedures need to be experts in the anatomy of the face. This is a detailed and informative guide from international experts to all aspects of the facial anatomy of the presenting clinical patient - how it changes with age, how it differs in different patients, how it is layered, and what danger zones it may contain. An integral ebook contains videos demonstrating how injection can best be accomplished in each of the anatomical areas considered.

A Practical Guide to Botulinum Toxin Procedures

A Practical Guide to Botulinum Toxin Procedures

Author: Rebecca Small

Publisher: Lippincott Williams & Wilkins

Published: 2012-01-24

Total Pages: 320

ISBN-13: 1451154496

DOWNLOAD EBOOK

A Practical Guide to Botulinum Toxin Procedures is one of four books in the new Cosmetic Procedures for Primary Care series. This series offers guidance to primary care practitioners who wish to expand their practice to minimally invasive cosmetic procedures. Whether the physician is just getting started or well versed in aesthetic medicine, this series can be used as a routine quick reference for current aesthetic procedures that can be readily incorporated into office practice. The series will put these cosmetic treatments into the hands of the physician the patient knows and trusts the most, and will bring primary care practitioners increased autonomy, improved patient satisfaction, and added reimbursement. This book provides thoroughly illustrated step-by-step instructions on botulinum toxin injection procedures and advice on managing common issues seen in follow-up visits. Each chapter focuses on a single procedure and reviews all relevant anatomy, including target muscles and their functions and muscles to be avoided. Injection points and the injection Safety Zones are highlighted to help practitioners perform the procedures more effectively and minimize complication risks. Initial chapters cover treatment in the upper third of the face for frown lines, horizontal forehead lines, and crow's feet—procedures suited for practitioners who are getting started with cosmetic botulinum toxin treatments. Subsequent chapters cover more advanced face and neck procedures and treatment of axillary hyperhidrosis.


Book Synopsis A Practical Guide to Botulinum Toxin Procedures by : Rebecca Small

Download or read book A Practical Guide to Botulinum Toxin Procedures written by Rebecca Small and published by Lippincott Williams & Wilkins. This book was released on 2012-01-24 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Practical Guide to Botulinum Toxin Procedures is one of four books in the new Cosmetic Procedures for Primary Care series. This series offers guidance to primary care practitioners who wish to expand their practice to minimally invasive cosmetic procedures. Whether the physician is just getting started or well versed in aesthetic medicine, this series can be used as a routine quick reference for current aesthetic procedures that can be readily incorporated into office practice. The series will put these cosmetic treatments into the hands of the physician the patient knows and trusts the most, and will bring primary care practitioners increased autonomy, improved patient satisfaction, and added reimbursement. This book provides thoroughly illustrated step-by-step instructions on botulinum toxin injection procedures and advice on managing common issues seen in follow-up visits. Each chapter focuses on a single procedure and reviews all relevant anatomy, including target muscles and their functions and muscles to be avoided. Injection points and the injection Safety Zones are highlighted to help practitioners perform the procedures more effectively and minimize complication risks. Initial chapters cover treatment in the upper third of the face for frown lines, horizontal forehead lines, and crow's feet—procedures suited for practitioners who are getting started with cosmetic botulinum toxin treatments. Subsequent chapters cover more advanced face and neck procedures and treatment of axillary hyperhidrosis.