How the World Sees You

How the World Sees You

Author: Sally Hogshead

Publisher: Harper Collins

Published: 2014-07-01

Total Pages: 414

ISBN-13: 0062230700

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Sally Hogshead believes the greatest value you can add is to become more of yourself. Hogshead rose to the top of the advertising profession in her early 20s, writing ads that fascinated millions of consumers. Over the course of her ad career, Sally won hundreds of awards for creativity, copywriting, and branding, and was one of the most awarded advertising copywriters right from start of career, including almost every major international advertising award. She frequently appears in national media including NBC's Today Show and the New York Times. Hogshead was recently inducted into the Speaker Hall of Fame, the industry's highest award for professional excellence. Her advertising work hangs in the Smithsonian Museum of American History. The science of fascination is based on Hogshead's decade of research with 250,000 participants, including dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C-level executives.


Book Synopsis How the World Sees You by : Sally Hogshead

Download or read book How the World Sees You written by Sally Hogshead and published by Harper Collins. This book was released on 2014-07-01 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sally Hogshead believes the greatest value you can add is to become more of yourself. Hogshead rose to the top of the advertising profession in her early 20s, writing ads that fascinated millions of consumers. Over the course of her ad career, Sally won hundreds of awards for creativity, copywriting, and branding, and was one of the most awarded advertising copywriters right from start of career, including almost every major international advertising award. She frequently appears in national media including NBC's Today Show and the New York Times. Hogshead was recently inducted into the Speaker Hall of Fame, the industry's highest award for professional excellence. Her advertising work hangs in the Smithsonian Museum of American History. The science of fascination is based on Hogshead's decade of research with 250,000 participants, including dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C-level executives.

Fascinate

Fascinate

Author: Sally Hogshead

Publisher: Harper Collins

Published: 2010-01-21

Total Pages: 291

ISBN-13: 0061966169

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A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can become irresistible to consumers. In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete? Award-winning consultant and speaker Sally Hogshead turned to a wide realm of disciplines, including neurobiology, psychology, and evolutionary anthropology. She began to see specific and interesting patterns that all centered on one element: fascination. Fascination is the most powerful way to capture an audience and influence behavior. This essential book examines the principles behind fascination and explores how those insights can be put to use to sway: • Which brand of frozen peas you pick in the case • Which city, neighborhood, and house you choose • Which profession and company you join • Where you go on vacation • Which book you buy off the shelf Structured around the seven languages of fascination Hogshead has studied and developed—power, passion, innovation, alarm, mystique, prestige, and alert—Fascinate explores how anyone can use these triggers to make products, messages, and services more fascinating—and more successful.


Book Synopsis Fascinate by : Sally Hogshead

Download or read book Fascinate written by Sally Hogshead and published by Harper Collins. This book was released on 2010-01-21 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can become irresistible to consumers. In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete? Award-winning consultant and speaker Sally Hogshead turned to a wide realm of disciplines, including neurobiology, psychology, and evolutionary anthropology. She began to see specific and interesting patterns that all centered on one element: fascination. Fascination is the most powerful way to capture an audience and influence behavior. This essential book examines the principles behind fascination and explores how those insights can be put to use to sway: • Which brand of frozen peas you pick in the case • Which city, neighborhood, and house you choose • Which profession and company you join • Where you go on vacation • Which book you buy off the shelf Structured around the seven languages of fascination Hogshead has studied and developed—power, passion, innovation, alarm, mystique, prestige, and alert—Fascinate explores how anyone can use these triggers to make products, messages, and services more fascinating—and more successful.

Strange Fascination

Strange Fascination

Author: David Buckley

Publisher: Random House

Published: 2012-04-24

Total Pages: 594

ISBN-13: 1448132479

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The Sunday Times bestseller. David Bowie was arguably the most influential artist of his time, reinventing himself again and again, transforming music, style and art for over five decades. David Buckley's unique approach to unravelling the Bowie enigma, via interviews with many of the singer's closest associates, biography and academic analysis, makes this unrivalled biography a classic for Bowie fans old and new. This revised edition of Strange Fascination captures exclusive details about the tours, the making of the albums, the arguments, the split-ups, the music and, most importantly, the man himself. Also including exclusive photographic material, Strange Fascination is the most complete account of David Bowie and his impact on pop culture ever written.


Book Synopsis Strange Fascination by : David Buckley

Download or read book Strange Fascination written by David Buckley and published by Random House. This book was released on 2012-04-24 with total page 594 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Sunday Times bestseller. David Bowie was arguably the most influential artist of his time, reinventing himself again and again, transforming music, style and art for over five decades. David Buckley's unique approach to unravelling the Bowie enigma, via interviews with many of the singer's closest associates, biography and academic analysis, makes this unrivalled biography a classic for Bowie fans old and new. This revised edition of Strange Fascination captures exclusive details about the tours, the making of the albums, the arguments, the split-ups, the music and, most importantly, the man himself. Also including exclusive photographic material, Strange Fascination is the most complete account of David Bowie and his impact on pop culture ever written.

William Burroughs and the Secret of Fascination

William Burroughs and the Secret of Fascination

Author: Harris, Oliver

Publisher: SIU Press

Published: 2003

Total Pages: 314

ISBN-13: 9780809388226

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Book Synopsis William Burroughs and the Secret of Fascination by : Harris, Oliver

Download or read book William Burroughs and the Secret of Fascination written by Harris, Oliver and published by SIU Press. This book was released on 2003 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Fascination

Fascination

Author: David Hinds

Publisher: SCB Distributors

Published: 2016-02-08

Total Pages: 268

ISBN-13: 1909394246

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May 1968. Paris is awash with violence and public unrest. In a small cinema, where a surreal film is showing, another riot is taking place. Here, the enraged audience smashes up the auditorium, tear out the seats, and chase the film’s director onto the street. This is the premiere of Jean Rollin’s feature debut, The Rape of the Vampire. An outsider of French cinema, Rollin’s films are unique and dreamlike. They offer tales of mystery and nostalgia, obsolescence and seductive female vampires with a thirst for blood and sex. It is a cinema at once strange, evocative and deeply personal. Funding his own projects, Rollin defiantly made the films he wanted to make and in so doing created a fantastique genre unlike any other. The Nude Vampire, The Living Dead Girl and The Grapes of Death are among those films now celebrated as the work of an auteur, one who confounds preconceived notions of ‘Eurotrash’ cinema. This book is devoted to the director and all his work, across all genres, including a nascent French hardcore pornographic film industry. Written with full co-operation from Jean Rollin, shortly before his death in 2010, it contains exclusive interviews and archive material.


Book Synopsis Fascination by : David Hinds

Download or read book Fascination written by David Hinds and published by SCB Distributors. This book was released on 2016-02-08 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: May 1968. Paris is awash with violence and public unrest. In a small cinema, where a surreal film is showing, another riot is taking place. Here, the enraged audience smashes up the auditorium, tear out the seats, and chase the film’s director onto the street. This is the premiere of Jean Rollin’s feature debut, The Rape of the Vampire. An outsider of French cinema, Rollin’s films are unique and dreamlike. They offer tales of mystery and nostalgia, obsolescence and seductive female vampires with a thirst for blood and sex. It is a cinema at once strange, evocative and deeply personal. Funding his own projects, Rollin defiantly made the films he wanted to make and in so doing created a fantastique genre unlike any other. The Nude Vampire, The Living Dead Girl and The Grapes of Death are among those films now celebrated as the work of an auteur, one who confounds preconceived notions of ‘Eurotrash’ cinema. This book is devoted to the director and all his work, across all genres, including a nascent French hardcore pornographic film industry. Written with full co-operation from Jean Rollin, shortly before his death in 2010, it contains exclusive interviews and archive material.

Literature and Fascination

Literature and Fascination

Author: Sibylle Baumbach

Publisher: Springer

Published: 2015-07-30

Total Pages: 325

ISBN-13: 1137538015

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Exploring literary fascination as a key concept of aesthetic attraction, this book illuminates the ways in which literary texts are designed, presented, and received. Detailed case studies include texts by William Shakespeare, S.T. Coleridge, Mary Shelley, Bram Stoker, Oscar Wilde, Joseph Conrad, Don DeLillo, and Ian McEwan.


Book Synopsis Literature and Fascination by : Sibylle Baumbach

Download or read book Literature and Fascination written by Sibylle Baumbach and published by Springer. This book was released on 2015-07-30 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring literary fascination as a key concept of aesthetic attraction, this book illuminates the ways in which literary texts are designed, presented, and received. Detailed case studies include texts by William Shakespeare, S.T. Coleridge, Mary Shelley, Bram Stoker, Oscar Wilde, Joseph Conrad, Don DeLillo, and Ian McEwan.

Maude Gonne

Maude Gonne

Author: Kim Bendheim

Publisher: OR Books

Published: 2021-04-27

Total Pages: 218

ISBN-13: 9781682192061

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Maud Gonne, the legendary woman known as the Irish Joan of Arc, left her mark on everyone she met. She famously won the devotion of one of the greatest poets of the age, William Butler Yeats. Born into tremendous privilege, she allied herself with rebels and the downtrodden and openly defied what was at the time the world's most powerful empire. She was an actress, a journalist and an activist for the cause of Irish independence. Ignoring the threat of social ostracism, she had several children out of wedlock. She was an independent woman who charted her own course. Yet Maud Gonne was also a lifelong anti-semite, someone who, even after the horrors of the Second World War, could not summon sympathy for the millions murdered by the Nazis. A believer in the occult and in reincarnation, she took mescaline with Yeats to enhance visions of mythic Irish heroes and heroines, and in mid-life converted to Catholicism in order to marry her husband, the Irish Catholic war hero John MacBride. What motivated this extraordinary person? Kim Bendheim has long been fascinated by Maud Gonne's perplexing character, and here gives us an intensely personal assessment of her thrilling life. The product of much original research, including interviews with Gonne's equally vivid, unconventional descendants, The Fascination of What's Difficult is a portrait of a powerful woman who, despite her considerable flaws, continues to inspire.


Book Synopsis Maude Gonne by : Kim Bendheim

Download or read book Maude Gonne written by Kim Bendheim and published by OR Books. This book was released on 2021-04-27 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Maud Gonne, the legendary woman known as the Irish Joan of Arc, left her mark on everyone she met. She famously won the devotion of one of the greatest poets of the age, William Butler Yeats. Born into tremendous privilege, she allied herself with rebels and the downtrodden and openly defied what was at the time the world's most powerful empire. She was an actress, a journalist and an activist for the cause of Irish independence. Ignoring the threat of social ostracism, she had several children out of wedlock. She was an independent woman who charted her own course. Yet Maud Gonne was also a lifelong anti-semite, someone who, even after the horrors of the Second World War, could not summon sympathy for the millions murdered by the Nazis. A believer in the occult and in reincarnation, she took mescaline with Yeats to enhance visions of mythic Irish heroes and heroines, and in mid-life converted to Catholicism in order to marry her husband, the Irish Catholic war hero John MacBride. What motivated this extraordinary person? Kim Bendheim has long been fascinated by Maud Gonne's perplexing character, and here gives us an intensely personal assessment of her thrilling life. The product of much original research, including interviews with Gonne's equally vivid, unconventional descendants, The Fascination of What's Difficult is a portrait of a powerful woman who, despite her considerable flaws, continues to inspire.

Fascination

Fascination

Author: Samantha Hunter

Publisher: Harlequin

Published: 2010-02-01

Total Pages: 224

ISBN-13: 1426854315

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Sage Matthews's fascination with hacking into computers and creating bugs got her into deep trouble. Just ask special agent Ian Chandler, who handcuffed the fiery redhead—and has been monitoring her every sexy teasing move since. Ian has now formed his own crack crime-busting team—The HotWires. His first case? None other than Sage, fresh off probation, but seemingly up to her old tricks. Ian's hot on her tail, but his plans backfire one sultry steamy night. He tangles with Sage between the sheets—breaking every rule in his personal code of honor. And he's about to break a few more as his gut instinct tells him she's been framed again—and only he can prove her innocence….


Book Synopsis Fascination by : Samantha Hunter

Download or read book Fascination written by Samantha Hunter and published by Harlequin. This book was released on 2010-02-01 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sage Matthews's fascination with hacking into computers and creating bugs got her into deep trouble. Just ask special agent Ian Chandler, who handcuffed the fiery redhead—and has been monitoring her every sexy teasing move since. Ian has now formed his own crack crime-busting team—The HotWires. His first case? None other than Sage, fresh off probation, but seemingly up to her old tricks. Ian's hot on her tail, but his plans backfire one sultry steamy night. He tangles with Sage between the sheets—breaking every rule in his personal code of honor. And he's about to break a few more as his gut instinct tells him she's been framed again—and only he can prove her innocence….

Hypnotic Fascination

Hypnotic Fascination

Author: William Walker Atkinson

Publisher:

Published: 2011

Total Pages: 270

ISBN-13: 9780935410273

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Gaze has an incredible power. Even our auditory perception of space is influenced by gaze and experimental studies have also shown that in social interactions a steady gaze is a sure asset and that the eyes can change the answer of our partner (Keating, Mazur, Segall 1977). The eyes are even more important in the first contact with somebody, as many experts have observed that the first 30 seconds and the first 4 minutes of an encounter have crucial significance (Zunin 1976). In these cases many times we get answers from other people that in reality we create unconsciously. It has also been experimentally proved that the effectiveness of certain therapies can be directly related to the gaze interaction (Harrigan, Oxman e Rothental 1985). Other experimental studies have shown that our logical mind is reduced and emotions are felt more intensely when somebody looks at us intensively. In hypnotism, the effects of the hypnotic gaze inductions are noteworthy. However, we should also consider that there are two types of inductions referred to as "hypnotic gaze induction." In the first one, the use of the eyes is intermixed with words. In the second type, the most powerful and mysterious, no words at all are used, just the eyes and sometimes the hands. How we practice it in our school is as a completely non verbal technique. It is called "fascination." Behind it there is a very ancient secret school, that we can trace back to the Ancient Romans' time and even before. Aristotle, Plutarcus, Plinius, Marsilius Ficinus, Simone Maiolo, and even St. Thomas, Albertus Magnus and many others acknowledged the existence of such a power. Even the Greek tradition of the power of the Medusa is connected to it.


Book Synopsis Hypnotic Fascination by : William Walker Atkinson

Download or read book Hypnotic Fascination written by William Walker Atkinson and published by . This book was released on 2011 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gaze has an incredible power. Even our auditory perception of space is influenced by gaze and experimental studies have also shown that in social interactions a steady gaze is a sure asset and that the eyes can change the answer of our partner (Keating, Mazur, Segall 1977). The eyes are even more important in the first contact with somebody, as many experts have observed that the first 30 seconds and the first 4 minutes of an encounter have crucial significance (Zunin 1976). In these cases many times we get answers from other people that in reality we create unconsciously. It has also been experimentally proved that the effectiveness of certain therapies can be directly related to the gaze interaction (Harrigan, Oxman e Rothental 1985). Other experimental studies have shown that our logical mind is reduced and emotions are felt more intensely when somebody looks at us intensively. In hypnotism, the effects of the hypnotic gaze inductions are noteworthy. However, we should also consider that there are two types of inductions referred to as "hypnotic gaze induction." In the first one, the use of the eyes is intermixed with words. In the second type, the most powerful and mysterious, no words at all are used, just the eyes and sometimes the hands. How we practice it in our school is as a completely non verbal technique. It is called "fascination." Behind it there is a very ancient secret school, that we can trace back to the Ancient Romans' time and even before. Aristotle, Plutarcus, Plinius, Marsilius Ficinus, Simone Maiolo, and even St. Thomas, Albertus Magnus and many others acknowledged the existence of such a power. Even the Greek tradition of the power of the Medusa is connected to it.

Fascination

Fascination

Author: Patrick Kindig

Publisher: LSU Press

Published: 2022-12-14

Total Pages: 190

ISBN-13: 0807179108

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Most cultural critics theorize modernity as a state of disenchanted distraction, one linked to both the rationalizing impulses of scientific and technological innovation and the kind of dispersed, fragmented attention that characterizes the experience of mass culture. Patrick Kindig’s Fascination, however, tells a different story, showing that many fin-de-siècle Americans were in fact concerned about (and intrigued by) the modern world’s ability to attract and fix attention in quasi-supernatural ways. Rather than being distracting, modern life in their view had an almost magical capacity to capture attention and overwhelm rational thought. Fascination argues that, in response to the dramatic scientific and cultural changes of the late nineteenth and early twentieth centuries, many American thinkers and writers came to conceive of the modern world as fundamentally fascinating. Describing such diverse phenomena as the electric generator, the movements of actresses, and ethnographic cinema as supernaturally alluring, they used the language of fascination to process and critique both popular ideologies of historical progress and the racializing logic upon which these ideologies were built. Drawing on an archive of primary texts from the fields of medicine, (para)psychology, philosophy, cultural criticism, and anthropology—as well as creative texts by Harriet Prescott Spofford, Charles Chesnutt, Theodore Dreiser, Paul Laurence Dunbar, Edward S. Curtis, Robert J. Flaherty, and Djuna Barnes—Kindig reconsiders what it meant for Americans to be (and to be called) modern at the turn of the twentieth century.


Book Synopsis Fascination by : Patrick Kindig

Download or read book Fascination written by Patrick Kindig and published by LSU Press. This book was released on 2022-12-14 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most cultural critics theorize modernity as a state of disenchanted distraction, one linked to both the rationalizing impulses of scientific and technological innovation and the kind of dispersed, fragmented attention that characterizes the experience of mass culture. Patrick Kindig’s Fascination, however, tells a different story, showing that many fin-de-siècle Americans were in fact concerned about (and intrigued by) the modern world’s ability to attract and fix attention in quasi-supernatural ways. Rather than being distracting, modern life in their view had an almost magical capacity to capture attention and overwhelm rational thought. Fascination argues that, in response to the dramatic scientific and cultural changes of the late nineteenth and early twentieth centuries, many American thinkers and writers came to conceive of the modern world as fundamentally fascinating. Describing such diverse phenomena as the electric generator, the movements of actresses, and ethnographic cinema as supernaturally alluring, they used the language of fascination to process and critique both popular ideologies of historical progress and the racializing logic upon which these ideologies were built. Drawing on an archive of primary texts from the fields of medicine, (para)psychology, philosophy, cultural criticism, and anthropology—as well as creative texts by Harriet Prescott Spofford, Charles Chesnutt, Theodore Dreiser, Paul Laurence Dunbar, Edward S. Curtis, Robert J. Flaherty, and Djuna Barnes—Kindig reconsiders what it meant for Americans to be (and to be called) modern at the turn of the twentieth century.