Fashion Unraveled - Second Edition

Fashion Unraveled - Second Edition

Author: Jennifer Lynne Matthews-Fairbanks

Publisher: Fairbanks Publishing LLC DBA Porcelynne

Published: 2010-12-10

Total Pages: 408

ISBN-13:

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Fashion Unraveled offers an inside look into the operations of a small fashion design business. This book offers tips, tools of the trade and valuable insight into the industry. This acts as a guide for developing a customer, market and collection. The book introduces the reader to sourcing and production, as well as explains marketing concepts. Whether the reader is an entrepreneur, designer, student or craftsperson, this book will guide one through the business implementation process. Fashion Unraveled introduces an in-depth look at creating a costing model, solid pricing and realistic budgeting. Fashion Unraveled is user friendly and was designed for the creative mind. Chapters are laid out with definitions and web links located in the sidebars of the book for ease in use. The second edition features over 400 pages of information transforming this into the "must read" resource for every designer entrepreneur. This book offers a new case study feature, following a small fashion business through their business launch, including their business plan. Fashion Unraveled also features several designer interviews, including a Q&A with British designer Timothy James Andrews and couturier Colleen Quen.


Book Synopsis Fashion Unraveled - Second Edition by : Jennifer Lynne Matthews-Fairbanks

Download or read book Fashion Unraveled - Second Edition written by Jennifer Lynne Matthews-Fairbanks and published by Fairbanks Publishing LLC DBA Porcelynne. This book was released on 2010-12-10 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fashion Unraveled offers an inside look into the operations of a small fashion design business. This book offers tips, tools of the trade and valuable insight into the industry. This acts as a guide for developing a customer, market and collection. The book introduces the reader to sourcing and production, as well as explains marketing concepts. Whether the reader is an entrepreneur, designer, student or craftsperson, this book will guide one through the business implementation process. Fashion Unraveled introduces an in-depth look at creating a costing model, solid pricing and realistic budgeting. Fashion Unraveled is user friendly and was designed for the creative mind. Chapters are laid out with definitions and web links located in the sidebars of the book for ease in use. The second edition features over 400 pages of information transforming this into the "must read" resource for every designer entrepreneur. This book offers a new case study feature, following a small fashion business through their business launch, including their business plan. Fashion Unraveled also features several designer interviews, including a Q&A with British designer Timothy James Andrews and couturier Colleen Quen.

Fashion Unraveled - Second Edition

Fashion Unraveled - Second Edition

Author: Jennifer Lynne Matthews

Publisher: East Bay Fashion Resource

Published: 2010-12-08

Total Pages: 408

ISBN-13: 9780983132806

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Matthews offers an inside look into the operations of a small fashion design business, providing tips, tools of the trade, and valuable insight into the industry.


Book Synopsis Fashion Unraveled - Second Edition by : Jennifer Lynne Matthews

Download or read book Fashion Unraveled - Second Edition written by Jennifer Lynne Matthews and published by East Bay Fashion Resource. This book was released on 2010-12-08 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: Matthews offers an inside look into the operations of a small fashion design business, providing tips, tools of the trade, and valuable insight into the industry.

Fashion Branding

Fashion Branding

Author: Kaled K. Hameide

Publisher:

Published: 2016

Total Pages:

ISBN-13: 9781501303616

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'Fashion Branding Unraveled' introduces and explains the concept of brand and the process of brand development. The work clarifies misconceptions, introduces new concepts, and proposes a step-by-step roadmap for developing an effective brand, all within the context of the fashion industry. Using an easy-to-understand approach, relevant examples, and case studies, it applies the theories and concepts covered, such as 'mass customization' and 'M-branding,' to a variety of industry segments, from luxury brands to private labels. The text includes an examination of the latest technologies, their applications, and-most important-their effects on the future of branding.


Book Synopsis Fashion Branding by : Kaled K. Hameide

Download or read book Fashion Branding written by Kaled K. Hameide and published by . This book was released on 2016 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Fashion Branding Unraveled' introduces and explains the concept of brand and the process of brand development. The work clarifies misconceptions, introduces new concepts, and proposes a step-by-step roadmap for developing an effective brand, all within the context of the fashion industry. Using an easy-to-understand approach, relevant examples, and case studies, it applies the theories and concepts covered, such as 'mass customization' and 'M-branding,' to a variety of industry segments, from luxury brands to private labels. The text includes an examination of the latest technologies, their applications, and-most important-their effects on the future of branding.

Unraveled

Unraveled

Author: Maxine Bedat

Publisher: Penguin

Published: 2021-06-01

Total Pages: 337

ISBN-13: 0593085973

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Longlisted for the FT/McKinsey Business Book of the Year Award A groundbreaking chronicle of the birth--and death--of a pair of jeans, that exposes the fractures in our global supply chains, and our relationships to each other, ourselves, and the planet Take a look at your favorite pair of jeans. Maybe you bought them on Amazon or the Gap; maybe the tag says "Made in Bangladesh" or "Made in Sri Lanka." But do you know where they really came from, how many thousands of miles they crossed, or the number of hands who picked, spun, wove, dyed, packaged, shipped, and sold them to get to you? The fashion industry operates with radical opacity, and it's only getting worse to disguise countless environmental and labor abuses. It epitomizes the ravages inherent in the global economy, and all in the name of ensuring that we keep buying more while thinking less about its real cost. In Unraveled, entrepreneur, researcher, and advocate Maxine Bédat follows the life of an American icon--a pair of jeans--to reveal what really happens to give us our clothes. We visit a Texas cotton farm figuring out how to thrive without relying on fertilizers that poison the earth. Inside dyeing and weaving factories in China, where chemicals that are banned in the West slosh on factory floors and drain into waterways used to irrigate local family farms. Sewing floors in Bangladesh and Sri Lanka are crammed with women working for illegally low wages to produce garments as efficiently as machines. Back in America, our jeans get stowed, picked, and shipped out by Amazon warehouse workers pressed to be as quick as the robots primed to replace them. Finally, those jeans we had to have get sent to landfills--or, if they've been "donated," shipped back around the world to Africa, where they're sold for pennies in secondhand markets or buried and burned in mountains of garbage. A sprawling, deeply researched, and provocative tour-de-force, Unraveled is not just the story of a pair of pants, but also the story of our global economy and our role in it. Told with piercing insight and unprecedented reporting, Unraveled challenges us to use our relationship with our jeans--and all that we wear--to reclaim our central role as citizens to refashion a society in which all people can thrive and preserve the planet for generations to come.


Book Synopsis Unraveled by : Maxine Bedat

Download or read book Unraveled written by Maxine Bedat and published by Penguin. This book was released on 2021-06-01 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Longlisted for the FT/McKinsey Business Book of the Year Award A groundbreaking chronicle of the birth--and death--of a pair of jeans, that exposes the fractures in our global supply chains, and our relationships to each other, ourselves, and the planet Take a look at your favorite pair of jeans. Maybe you bought them on Amazon or the Gap; maybe the tag says "Made in Bangladesh" or "Made in Sri Lanka." But do you know where they really came from, how many thousands of miles they crossed, or the number of hands who picked, spun, wove, dyed, packaged, shipped, and sold them to get to you? The fashion industry operates with radical opacity, and it's only getting worse to disguise countless environmental and labor abuses. It epitomizes the ravages inherent in the global economy, and all in the name of ensuring that we keep buying more while thinking less about its real cost. In Unraveled, entrepreneur, researcher, and advocate Maxine Bédat follows the life of an American icon--a pair of jeans--to reveal what really happens to give us our clothes. We visit a Texas cotton farm figuring out how to thrive without relying on fertilizers that poison the earth. Inside dyeing and weaving factories in China, where chemicals that are banned in the West slosh on factory floors and drain into waterways used to irrigate local family farms. Sewing floors in Bangladesh and Sri Lanka are crammed with women working for illegally low wages to produce garments as efficiently as machines. Back in America, our jeans get stowed, picked, and shipped out by Amazon warehouse workers pressed to be as quick as the robots primed to replace them. Finally, those jeans we had to have get sent to landfills--or, if they've been "donated," shipped back around the world to Africa, where they're sold for pennies in secondhand markets or buried and burned in mountains of garbage. A sprawling, deeply researched, and provocative tour-de-force, Unraveled is not just the story of a pair of pants, but also the story of our global economy and our role in it. Told with piercing insight and unprecedented reporting, Unraveled challenges us to use our relationship with our jeans--and all that we wear--to reclaim our central role as citizens to refashion a society in which all people can thrive and preserve the planet for generations to come.

Fashion Branding Unraveled

Fashion Branding Unraveled

Author: Kaled K. Hameide

Publisher: Fairchild Books

Published: 2024-09-05

Total Pages: 0

ISBN-13: 9781501374494

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Fashion Branding Unraveled, Second Edition explains the process of brand development. The book clarifies misconceptions, introduces new concepts, and proposes a step-by-step roadmap for developing an effective brand, all within the context of the fashion industry. Essential concepts such as positioning, values, relevance, identity, and brand valuation are closely examined. Throughout the book, discussions are supported by real-life examples and industry-based case studies. In the Second Edition there are three new chapters focusing on eCommerce, fashion and technology, and ethics in the fashion industry. STUDIO Features Include: -Self-assessment quizzes to test yourself on key principles -Flashcards to study vocabulary Instructors Resources -Instructor's Guide provides suggestions for planning the course and using the text in the classroom, supplemental assignments, and lecture notes -PowerPoint® presentations include images from the book and provide a framework for lecture and discussion


Book Synopsis Fashion Branding Unraveled by : Kaled K. Hameide

Download or read book Fashion Branding Unraveled written by Kaled K. Hameide and published by Fairchild Books. This book was released on 2024-09-05 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fashion Branding Unraveled, Second Edition explains the process of brand development. The book clarifies misconceptions, introduces new concepts, and proposes a step-by-step roadmap for developing an effective brand, all within the context of the fashion industry. Essential concepts such as positioning, values, relevance, identity, and brand valuation are closely examined. Throughout the book, discussions are supported by real-life examples and industry-based case studies. In the Second Edition there are three new chapters focusing on eCommerce, fashion and technology, and ethics in the fashion industry. STUDIO Features Include: -Self-assessment quizzes to test yourself on key principles -Flashcards to study vocabulary Instructors Resources -Instructor's Guide provides suggestions for planning the course and using the text in the classroom, supplemental assignments, and lecture notes -PowerPoint® presentations include images from the book and provide a framework for lecture and discussion

Unraveled

Unraveled

Author: Gena Showalter

Publisher: Harlequin

Published: 2017-01-30

Total Pages: 352

ISBN-13: 1488023964

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New York Times–Bestselling Author: In an Oklahoma town, a teen has escaped life as an outcast—but his powers are about to pull him into a supernatural war . . . Since coming to Crossroads, Oklahoma, former outcast Aden Stone has been living the good life. Never mind that one of his best friends is a werewolf, his girlfriend is a vampire princess who hungers for his blood, and he’s supposed to be crowned Vampire King—while still a human! Well, kind of. With four—oops, three now—human souls living inside his head, Aden has always been “different” himself. These souls can time-travel, raise the dead, possess another’s mind and, his least favorite these days, tell the future. The forecast for Aden? A knife through the heart. A war is brewing between the creatures of the dark, and Aden is somehow at the center of it all. But he isn’t about to lie down and accept his destiny without a fight. Not when his new friends have his back, not when Victoria has risked her own future to be with him, and not when he has a reason to live for the first time in his life. . . . Praise for Intertwined “Strong characterization. . . . a fast-paced plot.” —Publishers Weekly “Once I started reading this book, I couldn’t stop.” —Kristin Cast, New York Times–bestselling coauthor of the House of Night series “Many unexpected twists and turns . . . a unique story line.” —School Library Journal


Book Synopsis Unraveled by : Gena Showalter

Download or read book Unraveled written by Gena Showalter and published by Harlequin. This book was released on 2017-01-30 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: New York Times–Bestselling Author: In an Oklahoma town, a teen has escaped life as an outcast—but his powers are about to pull him into a supernatural war . . . Since coming to Crossroads, Oklahoma, former outcast Aden Stone has been living the good life. Never mind that one of his best friends is a werewolf, his girlfriend is a vampire princess who hungers for his blood, and he’s supposed to be crowned Vampire King—while still a human! Well, kind of. With four—oops, three now—human souls living inside his head, Aden has always been “different” himself. These souls can time-travel, raise the dead, possess another’s mind and, his least favorite these days, tell the future. The forecast for Aden? A knife through the heart. A war is brewing between the creatures of the dark, and Aden is somehow at the center of it all. But he isn’t about to lie down and accept his destiny without a fight. Not when his new friends have his back, not when Victoria has risked her own future to be with him, and not when he has a reason to live for the first time in his life. . . . Praise for Intertwined “Strong characterization. . . . a fast-paced plot.” —Publishers Weekly “Once I started reading this book, I couldn’t stop.” —Kristin Cast, New York Times–bestselling coauthor of the House of Night series “Many unexpected twists and turns . . . a unique story line.” —School Library Journal

And Then Everything Unraveled

And Then Everything Unraveled

Author: Jennifer Sturman

Publisher: Scholastic Inc.

Published: 2009-11-01

Total Pages: 205

ISBN-13: 0545229898

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Meg Cabot called this rich, witty YA mystery about a girl, her missing mother, and New York City "a delight...pure fun."Delia Truesdale has no idea her life's about to change forever. She's too busy enjoying the California summer. Her internet tycoon mother, T.K. Truesdale, is out of town, and that means Delia can spend all her time at the beach, surfing. That is, until everything unravels.Her mother suddenly goes missing, and everyone thinks she's dead - excpet Delia, who knows T.K.'s way too organized to simply disappear. But Delia's still sent to New York to live with her two aunts - a downtown bohemian and an uptown ice queen.


Book Synopsis And Then Everything Unraveled by : Jennifer Sturman

Download or read book And Then Everything Unraveled written by Jennifer Sturman and published by Scholastic Inc.. This book was released on 2009-11-01 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: Meg Cabot called this rich, witty YA mystery about a girl, her missing mother, and New York City "a delight...pure fun."Delia Truesdale has no idea her life's about to change forever. She's too busy enjoying the California summer. Her internet tycoon mother, T.K. Truesdale, is out of town, and that means Delia can spend all her time at the beach, surfing. That is, until everything unravels.Her mother suddenly goes missing, and everyone thinks she's dead - excpet Delia, who knows T.K.'s way too organized to simply disappear. But Delia's still sent to New York to live with her two aunts - a downtown bohemian and an uptown ice queen.

Brand/Story

Brand/Story

Author: Joseph Hancock

Publisher: Bloomsbury Publishing USA

Published: 2016-03-10

Total Pages: 225

ISBN-13: 1501300024

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Brand/Story: Cases and Explorations in Fashion Branding, Second Edition examines how a retailer, manufacturer, or designer label uses storytelling to grab a consumer's interest. For consumers, branding tells the story and creates the identity for a product, a person, and a company. Using 10 case studies on such notable brands as Levis and Vivienne Westwood, Brand/Story looks at what a fashion brand is about and why companies advertise the way they do. It enables the reader to think critically about branding-both the medium and the message-and not simply take advertisements and brands at face value. New to this edition: ~Features 7 new brands including LuluLemon, Warby Parker, MAC Cosmetics and Topshop/Topman ~Over 40 new color images including advertisements for Ralph Lauren, Vera Wang, and Dolce & Gabbana ~Updated interviews with industry professionals including Nancy Mair, General Merchandise Manager, Burlington Stores and Jill Walker-Roberts, President of Walker-Roberts Consulting ~New Go Outside! exercises provide readers with scenarios in which they can apply what they learn to other brands they encounter ~Chapter objectives and discussion questions allow the reader to fully engage with the content Instructor Resources: ~Instructor's Guide and Test Bank provide suggestions for planning the course and using the text in the classroom ~ PowerPoint presentations include images from the book and provide a framework for lecture and discussion


Book Synopsis Brand/Story by : Joseph Hancock

Download or read book Brand/Story written by Joseph Hancock and published by Bloomsbury Publishing USA. This book was released on 2016-03-10 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand/Story: Cases and Explorations in Fashion Branding, Second Edition examines how a retailer, manufacturer, or designer label uses storytelling to grab a consumer's interest. For consumers, branding tells the story and creates the identity for a product, a person, and a company. Using 10 case studies on such notable brands as Levis and Vivienne Westwood, Brand/Story looks at what a fashion brand is about and why companies advertise the way they do. It enables the reader to think critically about branding-both the medium and the message-and not simply take advertisements and brands at face value. New to this edition: ~Features 7 new brands including LuluLemon, Warby Parker, MAC Cosmetics and Topshop/Topman ~Over 40 new color images including advertisements for Ralph Lauren, Vera Wang, and Dolce & Gabbana ~Updated interviews with industry professionals including Nancy Mair, General Merchandise Manager, Burlington Stores and Jill Walker-Roberts, President of Walker-Roberts Consulting ~New Go Outside! exercises provide readers with scenarios in which they can apply what they learn to other brands they encounter ~Chapter objectives and discussion questions allow the reader to fully engage with the content Instructor Resources: ~Instructor's Guide and Test Bank provide suggestions for planning the course and using the text in the classroom ~ PowerPoint presentations include images from the book and provide a framework for lecture and discussion

Managing Fashion

Managing Fashion

Author: Kaled K. Hameide

Publisher: Routledge

Published: 2020-11-19

Total Pages: 260

ISBN-13: 1351106848

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The fashion industry is a multibillion-dollar global industry with a variety of organizational structures and a multitude of challenges. Such scope triggered the recent rise in management programs in the U.S. and Europe aiming to produce and train young managers to meet such global and diverse challenges. Managing Fashion covers the fashion business with a twist – a management twist. Its goal is to tackle the topics from a fashion manager perspective referencing relevant management concepts and theories, thus offering a deeper and more practical dimension to the issues addressed. It offers a balanced mix of fashion and management, theory and application, as well as creating an opportunity for analysis and critical thinking. Discussions throughout the book are supported by specially developed case studies and relevant examples taken from the fashion industry. It is an opportunity to expose the fashion student or reader, as well as aspiring fashion managers, to a more practical approach to fashion theories and issues. Managing Fashion will serve as a core text for Fashion Studies, Fashion Entrepreneurship, and Fashion Merchandising majors as well as for special business degrees and management certificates targeting the fashion industry.


Book Synopsis Managing Fashion by : Kaled K. Hameide

Download or read book Managing Fashion written by Kaled K. Hameide and published by Routledge. This book was released on 2020-11-19 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fashion industry is a multibillion-dollar global industry with a variety of organizational structures and a multitude of challenges. Such scope triggered the recent rise in management programs in the U.S. and Europe aiming to produce and train young managers to meet such global and diverse challenges. Managing Fashion covers the fashion business with a twist – a management twist. Its goal is to tackle the topics from a fashion manager perspective referencing relevant management concepts and theories, thus offering a deeper and more practical dimension to the issues addressed. It offers a balanced mix of fashion and management, theory and application, as well as creating an opportunity for analysis and critical thinking. Discussions throughout the book are supported by specially developed case studies and relevant examples taken from the fashion industry. It is an opportunity to expose the fashion student or reader, as well as aspiring fashion managers, to a more practical approach to fashion theories and issues. Managing Fashion will serve as a core text for Fashion Studies, Fashion Entrepreneurship, and Fashion Merchandising majors as well as for special business degrees and management certificates targeting the fashion industry.

A Mind Unraveled

A Mind Unraveled

Author: Kurt Eichenwald

Publisher: Ballantine Books

Published: 2019-10-15

Total Pages: 433

ISBN-13: 0399593640

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The compelling story of an acclaimed journalist and New York Times bestselling author’s ongoing struggle with epilepsy—how, through personal resilience and the support of loved ones, he overcame medical incompetence and institutional discrimination to achieve once unthinkable success. With a new afterword • “REMARKABLE . . . inspirational in the true sense of the word.”—The New York Times Book Review This is the story of one man’s battle to pursue his dreams despite an often incapacitating brain disorder. From his early experiences of fear and denial to his exasperating search for treatment, Kurt Eichenwald provides a deeply candid account of his years facing this misunderstood and often stigmatized condition. He details his encounters with the doctors whose negligence could have killed him, but for the heroic actions of a brilliant neurologist and the family and friends who fought for him. Ultimately, A Mind Unraveled is an inspirational story, one that chronicles how Eichenwald, faced often with his own mortality, transformed trauma into a guide for reaching the future he desired. Praise for A Mind Unraveled “An intimate journey . . . bravely illuminating the trials of living inside a body always poised to betray itself.”—O: The Oprah Magazine “Poignant and infuriating . . . merges elements of medical drama, anti-discrimination fable, and coming-of-age memoir.”—The New Yorker “One of the best thrillers I’ve read in years, yet there are no detectives, no corpses, no guns or knives.”—Minneapolis Star-Tribune “Terrific . . . Eichenwald’s narrative is a suspenseful medical thriller about a condition that makes everyday life a mine field, a fierce indictment of a callous medical establishment, and an against-the-odds recovery saga.”—Publishers Weekly (starred review) “Riveting . . . Eichenwald has created a universal tale of resilience wrapped in a primal scream against the far-too-savage world."—Booklist (starred review) “An extraordinary book.”—Harriet Lerner, Ph.D., New York Times bestselling author of The Dance of Anger


Book Synopsis A Mind Unraveled by : Kurt Eichenwald

Download or read book A Mind Unraveled written by Kurt Eichenwald and published by Ballantine Books. This book was released on 2019-10-15 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: The compelling story of an acclaimed journalist and New York Times bestselling author’s ongoing struggle with epilepsy—how, through personal resilience and the support of loved ones, he overcame medical incompetence and institutional discrimination to achieve once unthinkable success. With a new afterword • “REMARKABLE . . . inspirational in the true sense of the word.”—The New York Times Book Review This is the story of one man’s battle to pursue his dreams despite an often incapacitating brain disorder. From his early experiences of fear and denial to his exasperating search for treatment, Kurt Eichenwald provides a deeply candid account of his years facing this misunderstood and often stigmatized condition. He details his encounters with the doctors whose negligence could have killed him, but for the heroic actions of a brilliant neurologist and the family and friends who fought for him. Ultimately, A Mind Unraveled is an inspirational story, one that chronicles how Eichenwald, faced often with his own mortality, transformed trauma into a guide for reaching the future he desired. Praise for A Mind Unraveled “An intimate journey . . . bravely illuminating the trials of living inside a body always poised to betray itself.”—O: The Oprah Magazine “Poignant and infuriating . . . merges elements of medical drama, anti-discrimination fable, and coming-of-age memoir.”—The New Yorker “One of the best thrillers I’ve read in years, yet there are no detectives, no corpses, no guns or knives.”—Minneapolis Star-Tribune “Terrific . . . Eichenwald’s narrative is a suspenseful medical thriller about a condition that makes everyday life a mine field, a fierce indictment of a callous medical establishment, and an against-the-odds recovery saga.”—Publishers Weekly (starred review) “Riveting . . . Eichenwald has created a universal tale of resilience wrapped in a primal scream against the far-too-savage world."—Booklist (starred review) “An extraordinary book.”—Harriet Lerner, Ph.D., New York Times bestselling author of The Dance of Anger