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This volume draws on disciplines as different as Psychology, Anthropology, History and Biology to explain when and why individuals act to promote their own self-interest and when they sacrifice their own outcomes so that others can benefit.
Book Synopsis For the Greater Good of All by : D. Forsyth
Download or read book For the Greater Good of All written by D. Forsyth and published by Springer. This book was released on 2011-01-03 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume draws on disciplines as different as Psychology, Anthropology, History and Biology to explain when and why individuals act to promote their own self-interest and when they sacrifice their own outcomes so that others can benefit.
NEW YORK TIMES BESTSELLER • Thrawn and his allies race to save the Chiss Ascendancy from an unseen enemy in the second book in the epic Star Wars: Thrawn Ascendancy trilogy from bestselling author Timothy Zahn. Thrawn’s latest triumph still rests newly on his shoulders. He has led the Chiss to victory and brought glory to the House of Mitth, but the true threat to the Ascendancy has not yet been extinguished. Their foes do not send threats or ultimatums, do not mass ships on the edge of the Chaos. Their weapons come cloaked in smiles and generosity: Gifts offered freely. Services granted unconditionally. Across the Ascendancy, seemingly inconsequential events could herald the doom of the Chiss. As Thrawn and the Expansionary Defense Fleet rally to uncover the plot, they discover a chilling truth: Rather than invade Chiss capitals or pillage resources, their enemy strikes at the very foundation of the Ascendancy, seeking to widen the rifts between the Nine Ruling Families and the Forty Great Houses below. As rivalry and suspicion sow discord among allies, each warrior must decide what matters most to them: the security of their family or the survival of the Ascendancy itself.
Book Synopsis Star Wars: Thrawn Ascendancy (Book II: Greater Good) by : Timothy Zahn
Download or read book Star Wars: Thrawn Ascendancy (Book II: Greater Good) written by Timothy Zahn and published by Random House Worlds. This book was released on 2021-04-27 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • Thrawn and his allies race to save the Chiss Ascendancy from an unseen enemy in the second book in the epic Star Wars: Thrawn Ascendancy trilogy from bestselling author Timothy Zahn. Thrawn’s latest triumph still rests newly on his shoulders. He has led the Chiss to victory and brought glory to the House of Mitth, but the true threat to the Ascendancy has not yet been extinguished. Their foes do not send threats or ultimatums, do not mass ships on the edge of the Chaos. Their weapons come cloaked in smiles and generosity: Gifts offered freely. Services granted unconditionally. Across the Ascendancy, seemingly inconsequential events could herald the doom of the Chiss. As Thrawn and the Expansionary Defense Fleet rally to uncover the plot, they discover a chilling truth: Rather than invade Chiss capitals or pillage resources, their enemy strikes at the very foundation of the Ascendancy, seeking to widen the rifts between the Nine Ruling Families and the Forty Great Houses below. As rivalry and suspicion sow discord among allies, each warrior must decide what matters most to them: the security of their family or the survival of the Ascendancy itself.
Marketing has a greater purpose, and marketers, a higher calling, than simply selling more widgets, according to John Quelch and Katherine Jocz. In Greater Good, the authors contend that marketing performs an essential societal function--and does so democratically. They maintain that people would benefit if the realms of politics and marketing were informed by one another's best principles and practices. Quelch and Jocz lay out the six fundamental characteristics that marketing and democracy share: (1) exchange of value, such as goods, services, and promises, (2) consumption of goods and services, (3) choice in all decisions, (4) free flow of information, (5) active engagement of a majority of individuals, and (6) inclusion of as many people as possible. Without these six traits, both marketing and democracy would fail, and with them, society. Drawing on current and historical examples from economies around the world, this landmark work illuminates marketing's critical role in the development, growth, and governance of societies. It reveals how good marketing practices improve the political process and--in turn--the practice of democracy itself.
Book Synopsis Greater Good by : John A. Quelch
Download or read book Greater Good written by John A. Quelch and published by Harvard Business Press. This book was released on 2007-12-28 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing has a greater purpose, and marketers, a higher calling, than simply selling more widgets, according to John Quelch and Katherine Jocz. In Greater Good, the authors contend that marketing performs an essential societal function--and does so democratically. They maintain that people would benefit if the realms of politics and marketing were informed by one another's best principles and practices. Quelch and Jocz lay out the six fundamental characteristics that marketing and democracy share: (1) exchange of value, such as goods, services, and promises, (2) consumption of goods and services, (3) choice in all decisions, (4) free flow of information, (5) active engagement of a majority of individuals, and (6) inclusion of as many people as possible. Without these six traits, both marketing and democracy would fail, and with them, society. Drawing on current and historical examples from economies around the world, this landmark work illuminates marketing's critical role in the development, growth, and governance of societies. It reveals how good marketing practices improve the political process and--in turn--the practice of democracy itself.
For best friends Mestoph and Leviticus the end of the world can’t come fast enough. Mestoph is a demon and troublemaker for Hell Industries, while Leviticus is an angel and cubicle jockey for Heaven, Inc. They might be unlikely friends, but they have something in common – they both hate their jobs. Unfortunately for them The End is nowhere in sight. The two take matters into their own hands when they come up with a scheme to get themselves kicked out of the Afterlife without spending an eternity in Purgatory. Their misadventure will take them from the tiny town of Truth or Consequences, NM to the highlands of Iceland as they cross paths and pantheons with Neo-Vikings, Greek and Norse Gods, and a Scottish terrier named Sir Reginald Pollywog Newcastle III.
Book Synopsis Necessary Evil and the Greater Good by : Adam Ingle
Download or read book Necessary Evil and the Greater Good written by Adam Ingle and published by The Dead Regime. This book was released on 2014-06-24 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: For best friends Mestoph and Leviticus the end of the world can’t come fast enough. Mestoph is a demon and troublemaker for Hell Industries, while Leviticus is an angel and cubicle jockey for Heaven, Inc. They might be unlikely friends, but they have something in common – they both hate their jobs. Unfortunately for them The End is nowhere in sight. The two take matters into their own hands when they come up with a scheme to get themselves kicked out of the Afterlife without spending an eternity in Purgatory. Their misadventure will take them from the tiny town of Truth or Consequences, NM to the highlands of Iceland as they cross paths and pantheons with Neo-Vikings, Greek and Norse Gods, and a Scottish terrier named Sir Reginald Pollywog Newcastle III.
Ninth novel in the popular Commissar Cain series. When the world of Quadravidia comes under attack by the insidious tau, only one man can defeat the aliens and save the planet in the Emperor’s name: the legendary Hero of the Imperium, Commissar Ciaphas Cain. When the aliens call for a ceasefire, Cain expects the worst, and his fears are answered in the form of the dread menace of the tyranids. As a hive fleet approaches Quadravidia, Cain must try to forge an alliance between the Imperium and the tau – but can he truly trust the inscrutable xenos?
Book Synopsis The Greater Good by : Sandy Mitchell
Download or read book The Greater Good written by Sandy Mitchell and published by Games Workshop. This book was released on 2014-04-29 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ninth novel in the popular Commissar Cain series. When the world of Quadravidia comes under attack by the insidious tau, only one man can defeat the aliens and save the planet in the Emperor’s name: the legendary Hero of the Imperium, Commissar Ciaphas Cain. When the aliens call for a ceasefire, Cain expects the worst, and his fears are answered in the form of the dread menace of the tyranids. As a hive fleet approaches Quadravidia, Cain must try to forge an alliance between the Imperium and the tau – but can he truly trust the inscrutable xenos?
This first-ever book of its kind, Designing for the Greater Good, features hundreds of illustrated examples of the best nonprofit and cause-related design worldwide, plus 24 inspiring case studies and insights into great nonprofit branding campaigns. A comprehensive resource for designers, creative professionals, marketers, corporate communications departments and nonprofit leaders, this book showcases work from a variety of sectors including Family and Community, Animal Causes, Health, Human Rights, Environmental Awareness, Spirituality, and the Arts. The 24 case studies feature interviews with the designers for such campaigns as the Avon Walk for Breast Cancer, The Hurricane Katrina Poster Project and Get London Reading. Materials presented in Designing for the Greater Good include: cause-specific campaigns and case studies; logos and branding for nonprofits; websites, posters, brochures, advertising, and marketing materials for cause-related events and nonprofits; packaging; invitations for fundraisers and events.
Book Synopsis Designing for the Greater Good by : Peleg Top
Download or read book Designing for the Greater Good written by Peleg Top and published by Harper Collins. This book was released on 2011-05-31 with total page 776 pages. Available in PDF, EPUB and Kindle. Book excerpt: This first-ever book of its kind, Designing for the Greater Good, features hundreds of illustrated examples of the best nonprofit and cause-related design worldwide, plus 24 inspiring case studies and insights into great nonprofit branding campaigns. A comprehensive resource for designers, creative professionals, marketers, corporate communications departments and nonprofit leaders, this book showcases work from a variety of sectors including Family and Community, Animal Causes, Health, Human Rights, Environmental Awareness, Spirituality, and the Arts. The 24 case studies feature interviews with the designers for such campaigns as the Avon Walk for Breast Cancer, The Hurricane Katrina Poster Project and Get London Reading. Materials presented in Designing for the Greater Good include: cause-specific campaigns and case studies; logos and branding for nonprofits; websites, posters, brochures, advertising, and marketing materials for cause-related events and nonprofits; packaging; invitations for fundraisers and events.
Facing especially wicked problems, social sector organizations are searching for powerful new methods to understand and address them. Design Thinking for the Greater Good goes in depth on both the how of using new tools and the why. As a way to reframe problems, ideate solutions, and iterate toward better answers, design thinking is already well established in the commercial world. Through ten stories of struggles and successes in fields such as health care, education, agriculture, transportation, social services, and security, the authors show how collaborative creativity can shake up even the most entrenched bureaucracies—and provide a practical roadmap for readers to implement these tools. The design thinkers Jeanne Liedtka, Randy Salzman, and Daisy Azer explore how major agencies like the Department of Health and Human Services and the Transportation and Security Administration in the United States, as well as organizations in Canada, Australia, and the United Kingdom, have instituted principles of design thinking. In each case, these groups have used the tools of design thinking to reduce risk, manage change, use resources more effectively, bridge the communication gap between parties, and manage the competing demands of diverse stakeholders. Along the way, they have improved the quality of their products and enhanced the experiences of those they serve. These strategies are accessible to analytical and creative types alike, and their benefits extend throughout an organization. This book will help today's leaders and thinkers implement these practices in their own pursuit of creative solutions that are both innovative and achievable.
Book Synopsis Design Thinking for the Greater Good by : Jeanne Liedtka
Download or read book Design Thinking for the Greater Good written by Jeanne Liedtka and published by Columbia University Press. This book was released on 2017-09-05 with total page 530 pages. Available in PDF, EPUB and Kindle. Book excerpt: Facing especially wicked problems, social sector organizations are searching for powerful new methods to understand and address them. Design Thinking for the Greater Good goes in depth on both the how of using new tools and the why. As a way to reframe problems, ideate solutions, and iterate toward better answers, design thinking is already well established in the commercial world. Through ten stories of struggles and successes in fields such as health care, education, agriculture, transportation, social services, and security, the authors show how collaborative creativity can shake up even the most entrenched bureaucracies—and provide a practical roadmap for readers to implement these tools. The design thinkers Jeanne Liedtka, Randy Salzman, and Daisy Azer explore how major agencies like the Department of Health and Human Services and the Transportation and Security Administration in the United States, as well as organizations in Canada, Australia, and the United Kingdom, have instituted principles of design thinking. In each case, these groups have used the tools of design thinking to reduce risk, manage change, use resources more effectively, bridge the communication gap between parties, and manage the competing demands of diverse stakeholders. Along the way, they have improved the quality of their products and enhanced the experiences of those they serve. These strategies are accessible to analytical and creative types alike, and their benefits extend throughout an organization. This book will help today's leaders and thinkers implement these practices in their own pursuit of creative solutions that are both innovative and achievable.
Award-winning social entrepreneur Madeleine Shaw shares insights from her 25-year journey and offers tools and encouragement for others considering starting their own impact-based projects or ventures for the greater good. The Greater Good is a 21st century call to action for everyday people-particularly women and others who have traditionally been excluded from the mainstream business community-to tap their unique perspectives to found and lead successful social impact ventures. Groundbreaking menstrual health innovator Madeleine Shaw (co-founder of Aisle-previously known as Lunapads) presents an inspiring look at the inner journey behind creating businesses and initiatives that make a difference. In addition to sharing frank insights from her own career, she highlights the journeys of a host of other successful social entrepreneurs, and in so doing surfaces an emerging movement-a movement that may be the driver of a more just and sustainable future. Dispelling the myth that you need a business degree or a blockbuster tech idea to change the world, Shaw guides readers in mining their own experience, values, and passion to forge a unique and personal vision for the greater good.
Book Synopsis The Greater Good by : Madeleine Shaw
Download or read book The Greater Good written by Madeleine Shaw and published by Wonderwell. This book was released on 2021-10-05 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Award-winning social entrepreneur Madeleine Shaw shares insights from her 25-year journey and offers tools and encouragement for others considering starting their own impact-based projects or ventures for the greater good. The Greater Good is a 21st century call to action for everyday people-particularly women and others who have traditionally been excluded from the mainstream business community-to tap their unique perspectives to found and lead successful social impact ventures. Groundbreaking menstrual health innovator Madeleine Shaw (co-founder of Aisle-previously known as Lunapads) presents an inspiring look at the inner journey behind creating businesses and initiatives that make a difference. In addition to sharing frank insights from her own career, she highlights the journeys of a host of other successful social entrepreneurs, and in so doing surfaces an emerging movement-a movement that may be the driver of a more just and sustainable future. Dispelling the myth that you need a business degree or a blockbuster tech idea to change the world, Shaw guides readers in mining their own experience, values, and passion to forge a unique and personal vision for the greater good.
"Contents "--"Introduction: Diving into the Wreck" -- "1. Trial of the Archangels" -- "2. Epicurus at the Scaffold" -- "3. Nasty, British, and Short" -- "4. The Monkey in the Panopticon" -- "5. In Which We Wonder Who Is Crazy" -- "6. Epicurus Unchained" -- "Afterword: The Restoration of the Monarchy" -- "Notes" -- "Bibliography
Book Synopsis Pain, Pleasure, and the Greater Good by : Cathy Gere
Download or read book Pain, Pleasure, and the Greater Good written by Cathy Gere and published by University of Chicago Press. This book was released on 2017-10-19 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Contents "--"Introduction: Diving into the Wreck" -- "1. Trial of the Archangels" -- "2. Epicurus at the Scaffold" -- "3. Nasty, British, and Short" -- "4. The Monkey in the Panopticon" -- "5. In Which We Wonder Who Is Crazy" -- "6. Epicurus Unchained" -- "Afterword: The Restoration of the Monarchy" -- "Notes" -- "Bibliography
Princess Shara of the High Kingdom survived a mad sorcerer and his demonic master. In the process, she gained a rare and powerful gift, The Divine Key. A power so dangerous that even the archangels fear what might happen. And fear can lead even the mightiest of beings to rash decisions. All in the name of the greater good. Meanwhile, Robert and Blade are enjoying their new life, at least until Blade gets bored with the gladiators. Seeking ever greater excitement, they head for the deadly Serpent Island where they’ll have more than snakes to worry about. Looming over them all is the lingering threat of the elder demon Balthis, who, despite his recent setback, still has his sights firmly locked on Shara. Under threat from heaven and hell, can Shara survive long enough to learn the secrets of her new power? Find out in Book 2 of the Divine Key Trilogy.
Book Synopsis For The Greater Good by : James E Wisher
Download or read book For The Greater Good written by James E Wisher and published by Sand Hill Publishing. This book was released on 2022-03-25 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Princess Shara of the High Kingdom survived a mad sorcerer and his demonic master. In the process, she gained a rare and powerful gift, The Divine Key. A power so dangerous that even the archangels fear what might happen. And fear can lead even the mightiest of beings to rash decisions. All in the name of the greater good. Meanwhile, Robert and Blade are enjoying their new life, at least until Blade gets bored with the gladiators. Seeking ever greater excitement, they head for the deadly Serpent Island where they’ll have more than snakes to worry about. Looming over them all is the lingering threat of the elder demon Balthis, who, despite his recent setback, still has his sights firmly locked on Shara. Under threat from heaven and hell, can Shara survive long enough to learn the secrets of her new power? Find out in Book 2 of the Divine Key Trilogy.
