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Foundations of Marketing 2/e is a thorough, up-to-date and exciting introductory textbook that is ideal for students studying marketing for the first time. The book presents a solid grounding in the fundamentals of contemporary marketing, and is full of lively and recent examples of marketing designed to educate and inspire.
Book Synopsis Foundations of Marketing with Redemption Card by : David Jobber
Download or read book Foundations of Marketing with Redemption Card written by David Jobber and published by . This book was released on 2006-02-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Foundations of Marketing 2/e is a thorough, up-to-date and exciting introductory textbook that is ideal for students studying marketing for the first time. The book presents a solid grounding in the fundamentals of contemporary marketing, and is full of lively and recent examples of marketing designed to educate and inspire.
Marketing is a way of doing business. It is all pervasive, a part of everyone’s job description. Marketing is an expression of a company’s character, and is a responsibility that necessarily belongs to the whole company and everyone in it.
Book Synopsis Marketing Management, 2nd Edition by : Arun Kumar & N. Meenakshi
Download or read book Marketing Management, 2nd Edition written by Arun Kumar & N. Meenakshi and published by Vikas Publishing House. This book was released on 2011 with total page 942 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is a way of doing business. It is all pervasive, a part of everyone’s job description. Marketing is an expression of a company’s character, and is a responsibility that necessarily belongs to the whole company and everyone in it.
This book is intended as a core textbook for courses in public health that examines current issues in health from a social and behavioral science perspective. It is a cross-disciplinary course (public health, medical sociology, health psychology, medical anthropology) and thus there are many ways to teach the course based on a particular instructor's perspective. The authors wrote the book because they were dissatisfied with the way other texts apply social science to public health and found that many texts being used were from related fields such as medicine, nursing or general health.The authors are planning to do a major revision based on reviews they have collected and the reviews we have collected. We believe the revised edition will essentially be a new text based on rich feedback. They will include new theory, new cases, new research, and a rich ancillary package. They will also reduce the frameworks presented to make the book more readable to students.
Book Synopsis Social and Behavioral Foundations of Public Health by : Jeannine Coreil
Download or read book Social and Behavioral Foundations of Public Health written by Jeannine Coreil and published by SAGE. This book was released on 2010 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is intended as a core textbook for courses in public health that examines current issues in health from a social and behavioral science perspective. It is a cross-disciplinary course (public health, medical sociology, health psychology, medical anthropology) and thus there are many ways to teach the course based on a particular instructor's perspective. The authors wrote the book because they were dissatisfied with the way other texts apply social science to public health and found that many texts being used were from related fields such as medicine, nursing or general health.The authors are planning to do a major revision based on reviews they have collected and the reviews we have collected. We believe the revised edition will essentially be a new text based on rich feedback. They will include new theory, new cases, new research, and a rich ancillary package. They will also reduce the frameworks presented to make the book more readable to students.
There are few industries that have had a more profound impact on business and society over the last century than aviation. This book is an accessible, up-to-date introduction to the current state of the aviation industry which provides readers with the tools necessary to understand the volatile and often complicated nature of airline finance. Understanding finance is critical in any industry; however, the financial track record of the airline industry places even more importance on effective financial management. Foundations of Airline Finance provides an introduction to the basics of finance – including time value of money, the valuation of assets, and revenue management – and the particular intricacies of airline finance where there can be wild fluctuations in both revenues and costs. The third edition of this text has been extensively updated to reflect the many changes in the air transport industry that have taken place since the publication of the second edition, and features an expanded chapter on aircraft leasing and many new international case examples. This thorough introduction to aviation finance is valuable reading as a general, introductory financial text, or as reading in specialized airline finance classes.
Book Synopsis Foundations of Airline Finance by : Bijan Vasigh
Download or read book Foundations of Airline Finance written by Bijan Vasigh and published by Routledge. This book was released on 2019-07-02 with total page 642 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are few industries that have had a more profound impact on business and society over the last century than aviation. This book is an accessible, up-to-date introduction to the current state of the aviation industry which provides readers with the tools necessary to understand the volatile and often complicated nature of airline finance. Understanding finance is critical in any industry; however, the financial track record of the airline industry places even more importance on effective financial management. Foundations of Airline Finance provides an introduction to the basics of finance – including time value of money, the valuation of assets, and revenue management – and the particular intricacies of airline finance where there can be wild fluctuations in both revenues and costs. The third edition of this text has been extensively updated to reflect the many changes in the air transport industry that have taken place since the publication of the second edition, and features an expanded chapter on aircraft leasing and many new international case examples. This thorough introduction to aviation finance is valuable reading as a general, introductory financial text, or as reading in specialized airline finance classes.
Collecting data is easy for marketers. Figuring out what to do with it is hard. Technology has made it almost routine for companies to know exactly when, where, and how their customers shop, both online and off. As soon as someone pulls out a credit card—or even better, a membership rewards card—the data floodgates open. United Airlines knows if you think it’s worth $25 to check a suitcase. Verizon knows how often you call your mom. Hilton knows if you prefer a higher floor and a room away from the elevator. But after gathering and crunching all this customer data most companies have little or no idea how to use it. They either let it go to waste or abuse it with ill-considered, irrelevant, or even creepy marketing pitches. There’s a much better option, as Bryan Pearson has discovered after twenty years of studying the hidden patterns of consumer behavior. It really is possible to turn customer information into customer intimacy— systematically, efficiently, and without invading anyone’s privacy. And intimacy is the key to long-term loyalty, growth, and profits. As Pearson writes: Customers can only be acquired, churned, and reactivated so many times before they tire of your brand. There is a proven marketing equation in which customers willingly share information with you in the expectation of being better served and valued during future transactions. Capitalizing on that equation is our business responsibility. The Loyalty Leap will give you the tools to persuade customers to share more information in their own best interests. And it will help you make sense of all that data to build strong customer relationships. It also shares compelling examples, including: How Shell increased sales while reducing its network of gas stations by giving its best customers incentives to buy from another location. How GameStop offers its PowerUp Rewards members access to such events as the Comic-Con convention. How McDonald’s in Finland used location-based marketing to send special offers to customers near one of its locations, with a 40 percent response rate. How Caesars Entertainment uses data from its 40 million Total Rewards members to draw complete customer profiles, resulting in increased visits. Pearson believes this is one of the most exciting times in the history of marketing, and that loyalty marketing will be increasingly essential for years to come. His book will take you behind the curtain to show how the best companies are doing it.
Book Synopsis The Loyalty Leap by : Bryan Pearson
Download or read book The Loyalty Leap written by Bryan Pearson and published by Penguin. This book was released on 2012-05-10 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Collecting data is easy for marketers. Figuring out what to do with it is hard. Technology has made it almost routine for companies to know exactly when, where, and how their customers shop, both online and off. As soon as someone pulls out a credit card—or even better, a membership rewards card—the data floodgates open. United Airlines knows if you think it’s worth $25 to check a suitcase. Verizon knows how often you call your mom. Hilton knows if you prefer a higher floor and a room away from the elevator. But after gathering and crunching all this customer data most companies have little or no idea how to use it. They either let it go to waste or abuse it with ill-considered, irrelevant, or even creepy marketing pitches. There’s a much better option, as Bryan Pearson has discovered after twenty years of studying the hidden patterns of consumer behavior. It really is possible to turn customer information into customer intimacy— systematically, efficiently, and without invading anyone’s privacy. And intimacy is the key to long-term loyalty, growth, and profits. As Pearson writes: Customers can only be acquired, churned, and reactivated so many times before they tire of your brand. There is a proven marketing equation in which customers willingly share information with you in the expectation of being better served and valued during future transactions. Capitalizing on that equation is our business responsibility. The Loyalty Leap will give you the tools to persuade customers to share more information in their own best interests. And it will help you make sense of all that data to build strong customer relationships. It also shares compelling examples, including: How Shell increased sales while reducing its network of gas stations by giving its best customers incentives to buy from another location. How GameStop offers its PowerUp Rewards members access to such events as the Comic-Con convention. How McDonald’s in Finland used location-based marketing to send special offers to customers near one of its locations, with a 40 percent response rate. How Caesars Entertainment uses data from its 40 million Total Rewards members to draw complete customer profiles, resulting in increased visits. Pearson believes this is one of the most exciting times in the history of marketing, and that loyalty marketing will be increasingly essential for years to come. His book will take you behind the curtain to show how the best companies are doing it.
Book Synopsis Foundations of Marketing by : David L. Kurtz
Download or read book Foundations of Marketing written by David L. Kurtz and published by . This book was released on 1977 with total page 639 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Problems of Small Business in Gasoline Marketing by : United States. Congress. House. Select Committee on Small Business. Subcommittee on Activities of Regulatory Agencies
Download or read book Problems of Small Business in Gasoline Marketing written by United States. Congress. House. Select Committee on Small Business. Subcommittee on Activities of Regulatory Agencies and published by . This book was released on 1972 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt:
When it comes to marketing, the biggest myth may be that it’s deceptive, misleading, and unethical. Paul D. Barchitta highlights the foundation and building blocks that anchor a solid marketing strategy in this guide that answers questions such as: • What is marketing all about? • Why is it such an exciting time to be a marketer? • What are the four P’s of marketing? • Why you must think like the customer! The author also examines topics that can serve as a blueprint for success from defining who is your customer, when and why they adopt your innovation, to the decision making process that the customer goes through. Why taking a snapshot of your product offerings, why new products are the lifeblood of an organization, and the importance of developing a brand are analyzed as well. Dissecting the methods of how products are promoted, from why advertising is a mentality to the effectiveness of the relationship that a salesperson can have with a customer are reviewed. How the distribution of products has evolved along with the importance of developing a global vision and more. Get a broad understanding of marketing and discover the methods, techniques, and theories that will convert your idea, your brand, or yourself into a success with the lessons in Market Me.
Book Synopsis Market Me by : Paul D Barchitta
Download or read book Market Me written by Paul D Barchitta and published by iUniverse. This book was released on 2019-06-17 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: When it comes to marketing, the biggest myth may be that it’s deceptive, misleading, and unethical. Paul D. Barchitta highlights the foundation and building blocks that anchor a solid marketing strategy in this guide that answers questions such as: • What is marketing all about? • Why is it such an exciting time to be a marketer? • What are the four P’s of marketing? • Why you must think like the customer! The author also examines topics that can serve as a blueprint for success from defining who is your customer, when and why they adopt your innovation, to the decision making process that the customer goes through. Why taking a snapshot of your product offerings, why new products are the lifeblood of an organization, and the importance of developing a brand are analyzed as well. Dissecting the methods of how products are promoted, from why advertising is a mentality to the effectiveness of the relationship that a salesperson can have with a customer are reviewed. How the distribution of products has evolved along with the importance of developing a global vision and more. Get a broad understanding of marketing and discover the methods, techniques, and theories that will convert your idea, your brand, or yourself into a success with the lessons in Market Me.
Book Synopsis Perspectives on Money Market Mutual Fund Reforms by : United States. Congress. Senate. Committee on Banking, Housing, and Urban Affairs
Download or read book Perspectives on Money Market Mutual Fund Reforms written by United States. Congress. Senate. Committee on Banking, Housing, and Urban Affairs and published by . This book was released on 2013 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt:
This text provides coverage of the managerial approach to marketing fundamentals, stressing the importance and necessity of a customer-oriented approach. Each chapter features international and ethical references, as well as managerial perspectives.
Book Synopsis Fundamentals of Marketing by : William J. Stanton
Download or read book Fundamentals of Marketing written by William J. Stanton and published by McGraw-Hill Companies. This book was released on 1993 with total page 736 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text provides coverage of the managerial approach to marketing fundamentals, stressing the importance and necessity of a customer-oriented approach. Each chapter features international and ethical references, as well as managerial perspectives.
