From Slogans to Mantras

From Slogans to Mantras

Author: Stephen A. Kent

Publisher: Syracuse University Press

Published: 2001

Total Pages: 280

ISBN-13: 9780815629238

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Maintains that the failure of political activism led many former radicals to become involved in such groups as the Hare Krishnas, Scientology, Sun Myung Moon's Unification Church, the Jesus movement, and the Children of God, and argues that numerous activists turned from psychedelia and political activism to guru worship and spiritual quest both as a response to the failures of social protest and as a new means of achieving social change. [book cover].


Book Synopsis From Slogans to Mantras by : Stephen A. Kent

Download or read book From Slogans to Mantras written by Stephen A. Kent and published by Syracuse University Press. This book was released on 2001 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Maintains that the failure of political activism led many former radicals to become involved in such groups as the Hare Krishnas, Scientology, Sun Myung Moon's Unification Church, the Jesus movement, and the Children of God, and argues that numerous activists turned from psychedelia and political activism to guru worship and spiritual quest both as a response to the failures of social protest and as a new means of achieving social change. [book cover].


From Slogans to Mantras

From Slogans to Mantras

Author: Stephen A. Kent

Publisher: Syracuse University Press

Published: 2001-10-01

Total Pages: 276

ISBN-13: 9780815629481

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Certainly, religious strains were evident through postwar popular culture from the 1950s Beat generation into the 1960s drug counterculture, but the explosion of nontraditional religions during the early 1970s was unprecedented. This phenomenon took place in the United States (and at the edges of American-influenced Canadian society) among young people who had been committed to bringing about what they called "the revolution" but were converting to a wide variety of Eastern and Western mystical and spiritual movements. Stephen Kent maintains that the failure of political activism led former radicals to become involved with groups such as the Hare Krishnas, Scientology, Sun Myung Moon's Unification Church, the Jesus movement, and the Children of God. Drawing on scholarly literature, alternative press reportage, and personal narratives, Kent shows how numerous activists turned from psychedelia and political activism to guru worship and spiritual quest as a response to the failures of social protest and as a new means of achieving societal change.


Book Synopsis From Slogans to Mantras by : Stephen A. Kent

Download or read book From Slogans to Mantras written by Stephen A. Kent and published by Syracuse University Press. This book was released on 2001-10-01 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Certainly, religious strains were evident through postwar popular culture from the 1950s Beat generation into the 1960s drug counterculture, but the explosion of nontraditional religions during the early 1970s was unprecedented. This phenomenon took place in the United States (and at the edges of American-influenced Canadian society) among young people who had been committed to bringing about what they called "the revolution" but were converting to a wide variety of Eastern and Western mystical and spiritual movements. Stephen Kent maintains that the failure of political activism led former radicals to become involved with groups such as the Hare Krishnas, Scientology, Sun Myung Moon's Unification Church, the Jesus movement, and the Children of God. Drawing on scholarly literature, alternative press reportage, and personal narratives, Kent shows how numerous activists turned from psychedelia and political activism to guru worship and spiritual quest as a response to the failures of social protest and as a new means of achieving societal change.


B2B Brand Management

B2B Brand Management

Author: Philip Kotler

Publisher: Springer Science & Business Media

Published: 2006-09-22

Total Pages: 368

ISBN-13: 3540447296

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This is one of the first books to probe deeply into the art and science of branding industrial products. The book comes at a time when more industrial companies need to start using branding in a sophisticated way. It provides the concepts, the theory, and dozens of cases illustrating the successful branding of industrial goods. It offers strategies for a successful development of branding concepts for business markets and explains the benefits and the value a business, product or service provides to industrial customers. As industrial companies are turning to branding this book provides the best practices and hands-on advice for B2B brand management.


Book Synopsis B2B Brand Management by : Philip Kotler

Download or read book B2B Brand Management written by Philip Kotler and published by Springer Science & Business Media. This book was released on 2006-09-22 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is one of the first books to probe deeply into the art and science of branding industrial products. The book comes at a time when more industrial companies need to start using branding in a sophisticated way. It provides the concepts, the theory, and dozens of cases illustrating the successful branding of industrial goods. It offers strategies for a successful development of branding concepts for business markets and explains the benefits and the value a business, product or service provides to industrial customers. As industrial companies are turning to branding this book provides the best practices and hands-on advice for B2B brand management.


The Politicized Concert Mass (1967-2007)

The Politicized Concert Mass (1967-2007)

Author: Stephanie Rocke

Publisher: Taylor & Francis

Published: 2022-07-29

Total Pages: 252

ISBN-13: 1000620573

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Since the transformative 1960s, concert masses have incorporated a range of political and religious views that mirror their socio-cultural context. Those of the long 1960s (c1958-1975) reflect non-conformism and social activism; those of the 1980s, environmentalism; those of the 1990s, universalism; and those of the 2000s, cultural pluralism. Despite utilizing a format with its roots in the Roman Catholic liturgy, many of these politicized concert masses also reflect the increasing religious diversification of Western societies. By introducing non-Catholic and often non-Christian beliefs into masses that also remain respectful of Christian tradition, composers in the later twentieth century have employed the genre to promote a conciliatory way of being that promotes the value of heterogeneity and reinforces the need to protect the diversity of musics, species and spiritualities that enrich life. In combining the political with the religious, the case studies presented pose challenges for both supporters and detractors of the secularization paradigm. Overarchingly, they demonstrate that any binary division that separates life into either the religious or the secular and promotes one over the other denies the complexity of lived experience and constitutes a diminution of what it is to be human.


Book Synopsis The Politicized Concert Mass (1967-2007) by : Stephanie Rocke

Download or read book The Politicized Concert Mass (1967-2007) written by Stephanie Rocke and published by Taylor & Francis. This book was released on 2022-07-29 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the transformative 1960s, concert masses have incorporated a range of political and religious views that mirror their socio-cultural context. Those of the long 1960s (c1958-1975) reflect non-conformism and social activism; those of the 1980s, environmentalism; those of the 1990s, universalism; and those of the 2000s, cultural pluralism. Despite utilizing a format with its roots in the Roman Catholic liturgy, many of these politicized concert masses also reflect the increasing religious diversification of Western societies. By introducing non-Catholic and often non-Christian beliefs into masses that also remain respectful of Christian tradition, composers in the later twentieth century have employed the genre to promote a conciliatory way of being that promotes the value of heterogeneity and reinforces the need to protect the diversity of musics, species and spiritualities that enrich life. In combining the political with the religious, the case studies presented pose challenges for both supporters and detractors of the secularization paradigm. Overarchingly, they demonstrate that any binary division that separates life into either the religious or the secular and promotes one over the other denies the complexity of lived experience and constitutes a diminution of what it is to be human.


Pranksters

Pranksters

Author: Kembrew McLeod

Publisher: NYU Press

Published: 2014

Total Pages: 366

ISBN-13: 0814764363

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From Benjamin Franklin's newspaper hoax that faked the death of his rival to Abbie HoffmanOCOs attempt to levitate the Pentagon, pranksters, hoaxers, and con artists have caused confusion, disorder, and laughter in Western society for centuries. Profiling the most notorious mischief makers from the 1600s to the present day, a Pranksters aexplores how OC pranksOCO are part of a long tradition of speaking truth to power and social critique. Invoking such historical and contemporary figures as P.T. Barnum, Jonathan Swift, WITCH, The Yes Men, and Stephen Colbert, Kembrew McLeod shows how staged spectacles that balance the serious and humorous can spark important public conversations. In some instances, tricksters have incited social change (and unfortunate prank blowback) by manipulating various forms of media, from newspapers to YouTube. For example, in the 1960s, self-proclaimed OC professional hoaxerOCO Alan Abel lampooned AmericaOCOs hypocritical sexual mores by using conservative rhetoric to fool the news media into covering a satirical organization that advocated clothing naked animals. In the 1990s, Sub Pop Records then-receptionist Megan Jasper satirized the commodification of alternative music culture by pranking thea New York Times ainto reporting on her fake lexicon of OC grunge speak.OCO Throughout this book, McLeod shows how pranks interrupt the daily flow of approved information and news, using humor to underscore larger, pointed truths. Written in an accessible, story-driven style, a Pranksters areveals how mischief makers have left their shocking, entertaining, and educational mark on modern political and social life."


Book Synopsis Pranksters by : Kembrew McLeod

Download or read book Pranksters written by Kembrew McLeod and published by NYU Press. This book was released on 2014 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Benjamin Franklin's newspaper hoax that faked the death of his rival to Abbie HoffmanOCOs attempt to levitate the Pentagon, pranksters, hoaxers, and con artists have caused confusion, disorder, and laughter in Western society for centuries. Profiling the most notorious mischief makers from the 1600s to the present day, a Pranksters aexplores how OC pranksOCO are part of a long tradition of speaking truth to power and social critique. Invoking such historical and contemporary figures as P.T. Barnum, Jonathan Swift, WITCH, The Yes Men, and Stephen Colbert, Kembrew McLeod shows how staged spectacles that balance the serious and humorous can spark important public conversations. In some instances, tricksters have incited social change (and unfortunate prank blowback) by manipulating various forms of media, from newspapers to YouTube. For example, in the 1960s, self-proclaimed OC professional hoaxerOCO Alan Abel lampooned AmericaOCOs hypocritical sexual mores by using conservative rhetoric to fool the news media into covering a satirical organization that advocated clothing naked animals. In the 1990s, Sub Pop Records then-receptionist Megan Jasper satirized the commodification of alternative music culture by pranking thea New York Times ainto reporting on her fake lexicon of OC grunge speak.OCO Throughout this book, McLeod shows how pranks interrupt the daily flow of approved information and news, using humor to underscore larger, pointed truths. Written in an accessible, story-driven style, a Pranksters areveals how mischief makers have left their shocking, entertaining, and educational mark on modern political and social life."


Contemporary Brand Management

Contemporary Brand Management

Author: Johny K. Johansson

Publisher: SAGE Publications

Published: 2014-01-17

Total Pages: 273

ISBN-13: 1483311961

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Written by experts on global marketing, Contemporary Brand Management focuses on the essentials of Brand Management in today’s global marketplace. The text succinctly covers a natural sequence of branding topics, from the building of a new brand, to brand extension and the creation of a global brand, to the management of a firm’s brand portfolio. The authors uniquely explore global branding as a natural expansion strategy across markets and offer numerous international brands as examples throughout. Designed for shorter strategic branding courses (half-term or 6 weeks in length), this text is the ideal companion for upper-level, graduate, or executive-level students seeking a practical knowledge of brand management concepts and applications.


Book Synopsis Contemporary Brand Management by : Johny K. Johansson

Download or read book Contemporary Brand Management written by Johny K. Johansson and published by SAGE Publications. This book was released on 2014-01-17 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by experts on global marketing, Contemporary Brand Management focuses on the essentials of Brand Management in today’s global marketplace. The text succinctly covers a natural sequence of branding topics, from the building of a new brand, to brand extension and the creation of a global brand, to the management of a firm’s brand portfolio. The authors uniquely explore global branding as a natural expansion strategy across markets and offer numerous international brands as examples throughout. Designed for shorter strategic branding courses (half-term or 6 weeks in length), this text is the ideal companion for upper-level, graduate, or executive-level students seeking a practical knowledge of brand management concepts and applications.


Witnessing Suburbia

Witnessing Suburbia

Author: Eileen Luhr

Publisher: Univ of California Press

Published: 2009-02-10

Total Pages: 282

ISBN-13: 9780520943575

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Witnessing Suburbia is a lively cultural analysis of the conservative shift in national politics that transformed the United States during the Reagan-Bush era. Eileen Luhr focuses on two fundamental aspects of this shift: the suburbanization of evangelicalism and the rise of Christian popular culture, especially popular music. Taking us from the Jesus Freaks of the late 1960s to Christian heavy metal music to Christian rock festivals and beyond, she shows how evangelicals succeeded in "witnessing" to America's suburbs in a consumer idiom. Luhr argues that the emergence of a politicized evangelical youth culture in fact ranks as one of the major achievements of "third wave" conservatism in the late twentieth century.


Book Synopsis Witnessing Suburbia by : Eileen Luhr

Download or read book Witnessing Suburbia written by Eileen Luhr and published by Univ of California Press. This book was released on 2009-02-10 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Witnessing Suburbia is a lively cultural analysis of the conservative shift in national politics that transformed the United States during the Reagan-Bush era. Eileen Luhr focuses on two fundamental aspects of this shift: the suburbanization of evangelicalism and the rise of Christian popular culture, especially popular music. Taking us from the Jesus Freaks of the late 1960s to Christian heavy metal music to Christian rock festivals and beyond, she shows how evangelicals succeeded in "witnessing" to America's suburbs in a consumer idiom. Luhr argues that the emergence of a politicized evangelical youth culture in fact ranks as one of the major achievements of "third wave" conservatism in the late twentieth century.


Millennial Dreams and Apocalyptic Nightmares

Millennial Dreams and Apocalyptic Nightmares

Author: Angela M. Lahr

Publisher: Oxford University Press

Published: 2007-10-31

Total Pages: 296

ISBN-13: 9780198042938

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The Religious Right came to prominence in the early 1980s, but it was born during the early Cold War. Evangelical leaders like Billy Graham, driven by a fierce opposition to communism, led evangelicals out of the political wilderness they'd inhabited since the Scopes trial and into a much more active engagement with the important issues of the day. How did the conservative evangelical culture move into the political mainstream? Angela Lahr seeks to answer this important question. She shows how evangelicals, who had felt marginalized by American culture, drew upon their eschatological belief in the Second Coming of Christ and a subsequent glorious millennium to find common cause with more mainstream Americans who also feared a a 'soon-coming end,' albeit from nuclear war. In the early postwar climate of nuclear fear and anticommunism, the apocalyptic eschatology of premillennial dispensationalism embraced by many evangelicals meshed very well with the "secular apocalyptic" mood of a society equally terrified of the Bomb and of communism. She argues that the development of the bomb, the creation of the state of Israel, and the Cuban Missile Crisis combined with evangelical end-times theology to shape conservative evangelical political identity and to influence secular views. Millennial beliefs influenced evangelical interpretation of these events, repeatedly energized evangelical efforts, and helped evangelicals view themselves and be viewed by others as a vital and legitimate segment of American culture, even when it raised its voice in sharp criticism of aspects of that culture. Conservative Protestants were able to take advantage of this situation to carve out a new space for their subculture within the national arena. The greater legitimacy that evangelicals gained in the early Cold War provided the foundation of a power-base in the national political culture that the religious right would draw on in the late seventies and early eighties. The result, she demonstrates, was the alliance of religious and political conservatives that holds power today.


Book Synopsis Millennial Dreams and Apocalyptic Nightmares by : Angela M. Lahr

Download or read book Millennial Dreams and Apocalyptic Nightmares written by Angela M. Lahr and published by Oxford University Press. This book was released on 2007-10-31 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Religious Right came to prominence in the early 1980s, but it was born during the early Cold War. Evangelical leaders like Billy Graham, driven by a fierce opposition to communism, led evangelicals out of the political wilderness they'd inhabited since the Scopes trial and into a much more active engagement with the important issues of the day. How did the conservative evangelical culture move into the political mainstream? Angela Lahr seeks to answer this important question. She shows how evangelicals, who had felt marginalized by American culture, drew upon their eschatological belief in the Second Coming of Christ and a subsequent glorious millennium to find common cause with more mainstream Americans who also feared a a 'soon-coming end,' albeit from nuclear war. In the early postwar climate of nuclear fear and anticommunism, the apocalyptic eschatology of premillennial dispensationalism embraced by many evangelicals meshed very well with the "secular apocalyptic" mood of a society equally terrified of the Bomb and of communism. She argues that the development of the bomb, the creation of the state of Israel, and the Cuban Missile Crisis combined with evangelical end-times theology to shape conservative evangelical political identity and to influence secular views. Millennial beliefs influenced evangelical interpretation of these events, repeatedly energized evangelical efforts, and helped evangelicals view themselves and be viewed by others as a vital and legitimate segment of American culture, even when it raised its voice in sharp criticism of aspects of that culture. Conservative Protestants were able to take advantage of this situation to carve out a new space for their subculture within the national arena. The greater legitimacy that evangelicals gained in the early Cold War provided the foundation of a power-base in the national political culture that the religious right would draw on in the late seventies and early eighties. The result, she demonstrates, was the alliance of religious and political conservatives that holds power today.


Jewish Radicalisms

Jewish Radicalisms

Author: Frank Jacob

Publisher: Walter de Gruyter GmbH & Co KG

Published: 2019-12-16

Total Pages: 480

ISBN-13: 3110543524

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Jewish radical thoughts and actions can be described in a variety of terms and dimensions. This volume wants to survey Jewish radicalism and present different approaches on this global historical phenomenon. It is focused on the 19th and 20th century and tries to grasped the manyfold Ideas of Jewish radicalism and, thereby, it approaches the term Jewish radicalism from different perspectives and wants to extend the understanding of this phenomenon.


Book Synopsis Jewish Radicalisms by : Frank Jacob

Download or read book Jewish Radicalisms written by Frank Jacob and published by Walter de Gruyter GmbH & Co KG. This book was released on 2019-12-16 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jewish radical thoughts and actions can be described in a variety of terms and dimensions. This volume wants to survey Jewish radicalism and present different approaches on this global historical phenomenon. It is focused on the 19th and 20th century and tries to grasped the manyfold Ideas of Jewish radicalism and, thereby, it approaches the term Jewish radicalism from different perspectives and wants to extend the understanding of this phenomenon.


Revisiting Rituals in a Changing Tibetan World

Revisiting Rituals in a Changing Tibetan World

Author: Katia Buffetrille

Publisher: BRILL

Published: 2012-08-03

Total Pages: 395

ISBN-13: 9004232176

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Through ten contributions written by specialists, this book examines the changes rituals have undergone in Tibet, Nepal and Mongolia in the wake of political and socio-cultural upheavals.


Book Synopsis Revisiting Rituals in a Changing Tibetan World by : Katia Buffetrille

Download or read book Revisiting Rituals in a Changing Tibetan World written by Katia Buffetrille and published by BRILL. This book was released on 2012-08-03 with total page 395 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through ten contributions written by specialists, this book examines the changes rituals have undergone in Tibet, Nepal and Mongolia in the wake of political and socio-cultural upheavals.