Full-Spectrum Thinking

Full-Spectrum Thinking

Author: Bob Johansen

Publisher: Berrett-Koehler Publishers

Published: 2020-03-20

Total Pages: 223

ISBN-13: 1523087528

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Leading futurist Bob Johansen shows how a new way of thinking, enhanced by new technologies, will help leaders break free of limiting labels and see new gradients of possibility in a chaotic world. The future will get even more perplexing over the next decade, and we are not ready. The dilemma is that we're restricted by rigid categorical thinking that freezes people and organizations in neatly defined boxes that often are inaccurate or obsolete. Categories lead us toward certainty but away from clarity, and categorical thinking moves us away from understanding the bigger picture. Sticking with this old way of thinking and seeing isn't just foolish, it's dangerous. Full-spectrum thinking is the ability to seek patterns and clarity outside, across, beyond, or maybe even without any boxes or categories while resisting false certainty and simplistic binary choices. It reveals our commonalities that are hidden in plain view. Bob Johansen lays out the core concepts of full-spectrum thinking and reveals the role that digital media—including gameful engagement, big-data analytics, visualization, blockchain, and machine learning—will play in facilitating and enhancing it. He offers examples of broader spectrums and new applications in a wide range of areas that will become possible first, then mandatory. This visionary book provides powerful ways to make sense of new opportunities and see the world as it really is.


Book Synopsis Full-Spectrum Thinking by : Bob Johansen

Download or read book Full-Spectrum Thinking written by Bob Johansen and published by Berrett-Koehler Publishers. This book was released on 2020-03-20 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leading futurist Bob Johansen shows how a new way of thinking, enhanced by new technologies, will help leaders break free of limiting labels and see new gradients of possibility in a chaotic world. The future will get even more perplexing over the next decade, and we are not ready. The dilemma is that we're restricted by rigid categorical thinking that freezes people and organizations in neatly defined boxes that often are inaccurate or obsolete. Categories lead us toward certainty but away from clarity, and categorical thinking moves us away from understanding the bigger picture. Sticking with this old way of thinking and seeing isn't just foolish, it's dangerous. Full-spectrum thinking is the ability to seek patterns and clarity outside, across, beyond, or maybe even without any boxes or categories while resisting false certainty and simplistic binary choices. It reveals our commonalities that are hidden in plain view. Bob Johansen lays out the core concepts of full-spectrum thinking and reveals the role that digital media—including gameful engagement, big-data analytics, visualization, blockchain, and machine learning—will play in facilitating and enhancing it. He offers examples of broader spectrums and new applications in a wide range of areas that will become possible first, then mandatory. This visionary book provides powerful ways to make sense of new opportunities and see the world as it really is.


Full-Spectrum Thinking

Full-Spectrum Thinking

Author: Bob Johansen

Publisher: Berrett-Koehler Publishers

Published: 2020-03-02

Total Pages: 264

ISBN-13: 1523087536

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Leading futurist Bob Johansen shows how a new way of thinking, enhanced by new technologies, will help leaders break free of limiting labels and see new gradients of possibility in a chaotic world. The future will get even more perplexing over the next decade, and we are not ready. The dilemma is that we're restricted by rigid categorical thinking that freezes people and organizations in neatly defined boxes that often are inaccurate or obsolete. Categories lead us toward certainty but away from clarity, and categorical thinking moves us away from understanding the bigger picture. Sticking with this old way of thinking and seeing isn't just foolish, it's dangerous. Full-spectrum thinking is the ability to seek patterns and clarity outside, across, beyond, or maybe even without any boxes or categories while resisting false certainty and simplistic binary choices. It reveals our commonalities that are hidden in plain view. Bob Johansen lays out the core concepts of full-spectrum thinking and reveals the role that digital media—including gameful engagement, big-data analytics, visualization, blockchain, and machine learning—will play in facilitating and enhancing it. He offers examples of broader spectrums and new applications in a wide range of areas that will become possible first, then mandatory. This visionary book provides powerful ways to make sense of new opportunities and see the world as it really is.


Book Synopsis Full-Spectrum Thinking by : Bob Johansen

Download or read book Full-Spectrum Thinking written by Bob Johansen and published by Berrett-Koehler Publishers. This book was released on 2020-03-02 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leading futurist Bob Johansen shows how a new way of thinking, enhanced by new technologies, will help leaders break free of limiting labels and see new gradients of possibility in a chaotic world. The future will get even more perplexing over the next decade, and we are not ready. The dilemma is that we're restricted by rigid categorical thinking that freezes people and organizations in neatly defined boxes that often are inaccurate or obsolete. Categories lead us toward certainty but away from clarity, and categorical thinking moves us away from understanding the bigger picture. Sticking with this old way of thinking and seeing isn't just foolish, it's dangerous. Full-spectrum thinking is the ability to seek patterns and clarity outside, across, beyond, or maybe even without any boxes or categories while resisting false certainty and simplistic binary choices. It reveals our commonalities that are hidden in plain view. Bob Johansen lays out the core concepts of full-spectrum thinking and reveals the role that digital media—including gameful engagement, big-data analytics, visualization, blockchain, and machine learning—will play in facilitating and enhancing it. He offers examples of broader spectrums and new applications in a wide range of areas that will become possible first, then mandatory. This visionary book provides powerful ways to make sense of new opportunities and see the world as it really is.


Full-Spectrum Thinking

Full-Spectrum Thinking

Author: Bob Johansen

Publisher: National Geographic Books

Published: 2020-03-20

Total Pages: 0

ISBN-13: 152308751X

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Leading futurist Bob Johansen shows how a new way of thinking, enhanced by new technologies, will help leaders break free of limiting labels and see new gradients of possibility in a chaotic world. The future will get even more perplexing over the next decade, and we are not ready. The dilemma is that we're restricted by rigid categorical thinking that freezes people and organizations in neatly defined boxes that often are inaccurate or obsolete. Categories lead us toward certainty but away from clarity, and categorical thinking moves us away from understanding the bigger picture. Sticking with this old way of thinking and seeing isn't just foolish, it's dangerous. Full-spectrum thinking is the ability to seek patterns and clarity outside, across, beyond, or maybe even without any boxes or categories while resisting false certainty and simplistic binary choices. It reveals our commonalities that are hidden in plain view. Bob Johansen lays out the core concepts of full-spectrum thinking and reveals the role that digital media--including gameful engagement, big-data analytics, visualization, blockchain, and machine learning--will play in facilitating and enhancing it. He offers examples of broader spectrums and new applications in a wide range of areas that will become possible first, then mandatory. This visionary book provides powerful ways to make sense of new opportunities and see the world as it really is.


Book Synopsis Full-Spectrum Thinking by : Bob Johansen

Download or read book Full-Spectrum Thinking written by Bob Johansen and published by National Geographic Books. This book was released on 2020-03-20 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leading futurist Bob Johansen shows how a new way of thinking, enhanced by new technologies, will help leaders break free of limiting labels and see new gradients of possibility in a chaotic world. The future will get even more perplexing over the next decade, and we are not ready. The dilemma is that we're restricted by rigid categorical thinking that freezes people and organizations in neatly defined boxes that often are inaccurate or obsolete. Categories lead us toward certainty but away from clarity, and categorical thinking moves us away from understanding the bigger picture. Sticking with this old way of thinking and seeing isn't just foolish, it's dangerous. Full-spectrum thinking is the ability to seek patterns and clarity outside, across, beyond, or maybe even without any boxes or categories while resisting false certainty and simplistic binary choices. It reveals our commonalities that are hidden in plain view. Bob Johansen lays out the core concepts of full-spectrum thinking and reveals the role that digital media--including gameful engagement, big-data analytics, visualization, blockchain, and machine learning--will play in facilitating and enhancing it. He offers examples of broader spectrums and new applications in a wide range of areas that will become possible first, then mandatory. This visionary book provides powerful ways to make sense of new opportunities and see the world as it really is.


Leaders Make the Future

Leaders Make the Future

Author: Bob Johansen

Publisher:

Published: 2015-12-17

Total Pages: 540

ISBN-13: 9780369312815

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We are in a time of accelerating disruptive change. In a VUCA world - one characterized by volatility, uncertainty, complexity, and ambiguity - traditional leadership skills won't be enough, noted futurist Bob Johansen argues. Drawing on the latest forecasts from the Institute for the Future - the first futures think tank ever to outlive its forecasts - this powerful book explores the external forces that are shaking the foundations of leadership and unveils ten critical new leadership skills. How adroit are you at dilemma flipping - turning problems that can't be solved into opportunities? Can you develop bio - empathy - the ability to learn from and apply the principles of nature in your leadership? Are you able to practice immersive learning - dive into very different - from - you physical and online worlds and learn from them? Johansen provides role models, tools, and advice to help you develop these and seven other future leadership skills. In addition, Johansen deals with two new forces that are shaping the future. The first is the ''digital natives'' - people fifteen years and younger who have grown up in a digital world. The second is cloud - based supercomputing, which will enable extraordinarily rich new forms of connection, collaboration, and commerce. In this thoroughly updated and expanded second edition, Johansen is joined by the prestigious Center for Creative Leadership. CCL's contributions help readers understand the new leadership skills by linking them to existing skills, and they provide analytics and exercises so readers can more fully develop these new skills.


Book Synopsis Leaders Make the Future by : Bob Johansen

Download or read book Leaders Make the Future written by Bob Johansen and published by . This book was released on 2015-12-17 with total page 540 pages. Available in PDF, EPUB and Kindle. Book excerpt: We are in a time of accelerating disruptive change. In a VUCA world - one characterized by volatility, uncertainty, complexity, and ambiguity - traditional leadership skills won't be enough, noted futurist Bob Johansen argues. Drawing on the latest forecasts from the Institute for the Future - the first futures think tank ever to outlive its forecasts - this powerful book explores the external forces that are shaking the foundations of leadership and unveils ten critical new leadership skills. How adroit are you at dilemma flipping - turning problems that can't be solved into opportunities? Can you develop bio - empathy - the ability to learn from and apply the principles of nature in your leadership? Are you able to practice immersive learning - dive into very different - from - you physical and online worlds and learn from them? Johansen provides role models, tools, and advice to help you develop these and seven other future leadership skills. In addition, Johansen deals with two new forces that are shaping the future. The first is the ''digital natives'' - people fifteen years and younger who have grown up in a digital world. The second is cloud - based supercomputing, which will enable extraordinarily rich new forms of connection, collaboration, and commerce. In this thoroughly updated and expanded second edition, Johansen is joined by the prestigious Center for Creative Leadership. CCL's contributions help readers understand the new leadership skills by linking them to existing skills, and they provide analytics and exercises so readers can more fully develop these new skills.


The Full Spectrum

The Full Spectrum

Author: David Levithan

Publisher: Knopf Books for Young Readers

Published: 2008-12-24

Total Pages: 287

ISBN-13: 0307485196

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Teens are more aware of sexuality and identity than ever, and they’re looking for answers and insights, as well as a community of others. In order to help create that community, YA authors David Levithan and Billy Merrell have collected original poems, essays, and stories by young adults in their teens and early 20s. The Full Spectrum includes a variety of writers—gay, lesbian, bisexual, straight, transitioning, and questioning—on a variety of subjects: coming out, family, friendship, religion/faith, first kisses, break-ups, and many others. This one of a kind collection will, perhaps, help all readers see themselves and the world around them in ways they might never have imagined. We have partnered with the Gay, Lesbian and Straight Education Network (GLSEN) and a portion of the proceeds from this book will be donated to them.


Book Synopsis The Full Spectrum by : David Levithan

Download or read book The Full Spectrum written by David Levithan and published by Knopf Books for Young Readers. This book was released on 2008-12-24 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: Teens are more aware of sexuality and identity than ever, and they’re looking for answers and insights, as well as a community of others. In order to help create that community, YA authors David Levithan and Billy Merrell have collected original poems, essays, and stories by young adults in their teens and early 20s. The Full Spectrum includes a variety of writers—gay, lesbian, bisexual, straight, transitioning, and questioning—on a variety of subjects: coming out, family, friendship, religion/faith, first kisses, break-ups, and many others. This one of a kind collection will, perhaps, help all readers see themselves and the world around them in ways they might never have imagined. We have partnered with the Gay, Lesbian and Straight Education Network (GLSEN) and a portion of the proceeds from this book will be donated to them.


The Thinking Moms' Revolution

The Thinking Moms' Revolution

Author: Helen Conroy

Publisher: Skyhorse Publishing Inc.

Published: 2013-04-09

Total Pages: 337

ISBN-13: 1620878844

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Collects the personal stories of the Thinking Mom's Revolution, a group of twenty-three mothers and one father all parenting children with autism.


Book Synopsis The Thinking Moms' Revolution by : Helen Conroy

Download or read book The Thinking Moms' Revolution written by Helen Conroy and published by Skyhorse Publishing Inc.. This book was released on 2013-04-09 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Collects the personal stories of the Thinking Mom's Revolution, a group of twenty-three mothers and one father all parenting children with autism.


Lead from the Future

Lead from the Future

Author: Mark W. Johnson

Publisher: Harvard Business Press

Published: 2020-04-14

Total Pages: 147

ISBN-13: 163369755X

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Gold Medal Winner for Best Leadership Book in the 2021 Axiom Business Book Awards Named one of the "Top Ten Technology Books Of 2020" — Forbes Named one of the "10 Best New Business Books of 2020" by Inc. magazine "Johnson and Suskewicz have raised a battle cry for the kind of leadership we need in these uncertain times." -- Sandi Peterson, Member, Board of Directors, Microsoft We all know a visionary leader when we see one. They're bold and prophetic and at the same time pragmatic. They don't just promote change--they drive it, while inspiring and mobilizing others to do the same. Visionaries like Steve Jobs and Jeff Bezos possess a host of innate qualities that make them extraordinary, but what truly sets them apart is their ability to turn vision into action. In Lead from the Future, Innosight's Mark W. Johnson and Josh Suskewicz introduce a new way of thinking and managing, called "future-back," that enables any manager to become a practical visionary. Addressing the many barriers to change that exist in established organizations, they present a systematic approach to overcoming them that includes: The principles and mind-set that allow leadership teams to look beyond typical short-term planning horizons A method for turning emerging challenges into the growth opportunities that can define an organization's future A step-by-step approach for translating a vision into a strategic plan that teams can align around and commit to Ways to ensure that visionary thinking becomes a repeatable organizational capability As practical as it is inspiring, Lead from the Future is the guide you and your team need to develop a vision and translate it into transformative growth.


Book Synopsis Lead from the Future by : Mark W. Johnson

Download or read book Lead from the Future written by Mark W. Johnson and published by Harvard Business Press. This book was released on 2020-04-14 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gold Medal Winner for Best Leadership Book in the 2021 Axiom Business Book Awards Named one of the "Top Ten Technology Books Of 2020" — Forbes Named one of the "10 Best New Business Books of 2020" by Inc. magazine "Johnson and Suskewicz have raised a battle cry for the kind of leadership we need in these uncertain times." -- Sandi Peterson, Member, Board of Directors, Microsoft We all know a visionary leader when we see one. They're bold and prophetic and at the same time pragmatic. They don't just promote change--they drive it, while inspiring and mobilizing others to do the same. Visionaries like Steve Jobs and Jeff Bezos possess a host of innate qualities that make them extraordinary, but what truly sets them apart is their ability to turn vision into action. In Lead from the Future, Innosight's Mark W. Johnson and Josh Suskewicz introduce a new way of thinking and managing, called "future-back," that enables any manager to become a practical visionary. Addressing the many barriers to change that exist in established organizations, they present a systematic approach to overcoming them that includes: The principles and mind-set that allow leadership teams to look beyond typical short-term planning horizons A method for turning emerging challenges into the growth opportunities that can define an organization's future A step-by-step approach for translating a vision into a strategic plan that teams can align around and commit to Ways to ensure that visionary thinking becomes a repeatable organizational capability As practical as it is inspiring, Lead from the Future is the guide you and your team need to develop a vision and translate it into transformative growth.


Full Spectrum Disorder

Full Spectrum Disorder

Author: Stan Goff

Publisher: National Geographic Books

Published: 2004-02-02

Total Pages: 0

ISBN-13: 1932360123

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Goff’s career as an NCO in the Special Forces (Delta Force, US Rangers, Special Ops) took him from the invasions of Panama, Grenada and Haiti, to the training grounds of the Colombian Army (ostensibly in drug interdiction), to a semester as a West Point lecturer, to Mogadishu at the time of the operation immortalized in Black Hawk Down. Unlike the typical soldier’s memoir, Goff does not in machismo or heart-searching. He draws lessons from his past, lessons about foreign policy, lessons about the police-actions designed to create stable environments for US corporations in the Western Hemisphere, lessons about how the days of the American Imperium are numbered. The books covers such subjects as: the slow collapse in Armed Forces morale due to the ongoing reductions in health and pension benefits; the continual overestimation of the ability of technology to work in hostile terrain; the moral in the story of Odoacer, the Germanic mercenary who turned against his Roman employers and sacked Rome in AD 476; new American Empire ignorance of the lessons of history; the failure of "intelligence" as a result of racist stereotyping of countries unwilling to submit to US hegemony.


Book Synopsis Full Spectrum Disorder by : Stan Goff

Download or read book Full Spectrum Disorder written by Stan Goff and published by National Geographic Books. This book was released on 2004-02-02 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Goff’s career as an NCO in the Special Forces (Delta Force, US Rangers, Special Ops) took him from the invasions of Panama, Grenada and Haiti, to the training grounds of the Colombian Army (ostensibly in drug interdiction), to a semester as a West Point lecturer, to Mogadishu at the time of the operation immortalized in Black Hawk Down. Unlike the typical soldier’s memoir, Goff does not in machismo or heart-searching. He draws lessons from his past, lessons about foreign policy, lessons about the police-actions designed to create stable environments for US corporations in the Western Hemisphere, lessons about how the days of the American Imperium are numbered. The books covers such subjects as: the slow collapse in Armed Forces morale due to the ongoing reductions in health and pension benefits; the continual overestimation of the ability of technology to work in hostile terrain; the moral in the story of Odoacer, the Germanic mercenary who turned against his Roman employers and sacked Rome in AD 476; new American Empire ignorance of the lessons of history; the failure of "intelligence" as a result of racist stereotyping of countries unwilling to submit to US hegemony.


The New Leadership Literacies

The New Leadership Literacies

Author: Bob Johansen

Publisher: Berrett-Koehler Publishers

Published: 2017-09-05

Total Pages: 194

ISBN-13: 1626569622

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Over the next decade, today's connected world will be explosively more connected. Anything that can be distributed will be distributed: workforces, organizations, supply webs, and more. The tired practices of centralized organizations will become brittle in a future where authority is radically decentralized. Rigid hierarchies will give way to liquid structures. Most leaders—and most organizations—aren't ready for this future. Are you? It's too late to catch up, but it's a great time to leapfrog. Noted futurist Bob Johansen goes beyond skills and competencies to propose five new leadership literacies—combinations of disciplines, practices, and worldviews—that will be needed to thrive in a VUCA world of increasing volatility, uncertainty, complexity, and ambiguity. This book shows how to (1) forecast likely futures so you can “look back” and make sure you're prepared now for the changes to come, (2) use low-risk gaming spaces to work through your concerns about the future and hone your leadership skills, (3) lead shape-shifting organizations where you can't just tell people what to do, (4) be a dynamic presence even when you're not there in person, and (5) keep your personal energy high and transmit that energy throughout your organization. This visionary book provides a vivid description of the ideal talent profile for future leaders. It is written for current, rising star, and aspiring leaders; talent scouts searching for leaders; and executive coaches seeking a fresh view of how leaders will need to prepare. To get ready for this future, we will all need new leadership literacies.


Book Synopsis The New Leadership Literacies by : Bob Johansen

Download or read book The New Leadership Literacies written by Bob Johansen and published by Berrett-Koehler Publishers. This book was released on 2017-09-05 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the next decade, today's connected world will be explosively more connected. Anything that can be distributed will be distributed: workforces, organizations, supply webs, and more. The tired practices of centralized organizations will become brittle in a future where authority is radically decentralized. Rigid hierarchies will give way to liquid structures. Most leaders—and most organizations—aren't ready for this future. Are you? It's too late to catch up, but it's a great time to leapfrog. Noted futurist Bob Johansen goes beyond skills and competencies to propose five new leadership literacies—combinations of disciplines, practices, and worldviews—that will be needed to thrive in a VUCA world of increasing volatility, uncertainty, complexity, and ambiguity. This book shows how to (1) forecast likely futures so you can “look back” and make sure you're prepared now for the changes to come, (2) use low-risk gaming spaces to work through your concerns about the future and hone your leadership skills, (3) lead shape-shifting organizations where you can't just tell people what to do, (4) be a dynamic presence even when you're not there in person, and (5) keep your personal energy high and transmit that energy throughout your organization. This visionary book provides a vivid description of the ideal talent profile for future leaders. It is written for current, rising star, and aspiring leaders; talent scouts searching for leaders; and executive coaches seeking a fresh view of how leaders will need to prepare. To get ready for this future, we will all need new leadership literacies.


Thinking in New Boxes

Thinking in New Boxes

Author: Luc De Brabandere

Publisher: Random House

Published: 2013-09-10

Total Pages: 353

ISBN-13: 0812992954

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When BIC, manufacturer of disposable ballpoint pens, wanted to grow, it looked for an idea beyond introducing new sizes and ink colors. Someone suggested lighters. LIGHTERS? With an idea that seemed crazy at first, that bright executive, instead of seeing BIC as a pen company—a business in the PEN “box”—figured out that there was growth to be found in the DISPOSABLE “box.” And he was right. Now there are disposable BIC lighters, razors, even phones. The company opened its door to a host of opportunities. IT INVENTED A NEW BOX. Your business can, too. And simply thinking “out of the box” is not the answer. True ingenuity needs structure, hard analysis, and bold brainstorming. It needs to start THINKING IN NEW BOXES —a revolutionary process for sustainable creativity from two strategic innovation experts from The Boston Consulting Group (BCG). To make sense of the world, we all rely on assumptions, on models—on what Luc de Brabandere and Alan Iny call “boxes.” If we are unaware of our boxes, they can blind us to risks and opportunities. This innovative book challenges everything you thought you knew about business creativity by breaking creativity down into five steps: • Doubt everything. Challenge your current perspectives. • Probe the possible. Explore options around you. • Diverge. Generate many new and exciting ideas, even if they seem absurd. • Converge. Evaluate and select the ideas that will drive breakthrough results. • Reevaluate. Relentlessly. No idea is a good idea forever. And did we mention Reevaluate? Relentlessly. Creativity is paramount if you are to thrive in a time of accelerating change. Replete with practical and potent creativity tools, and featuring fascinating case studies from BIC to Ford to Trader Joe’s, Thinking in New Boxes will help you and your company overcome missed opportunities and stay ahead of the curve. This book isn’t a simpleminded checklist. This is Thinking in New Boxes. And it will be fun. (We promise.) Praise for Thinking in New Boxes “Excellent . . . While focusing on business creativity, the principles in this book apply anywhere change is needed and will be of interest to anyone seeking to reinvent herself.”—Blogcritics “Thinking in New Boxes is a five-step guide that leverages the authors’ deep understanding of human nature to enable readers to overcome their limitations and both imagine and create their own futures. This book is a must-read for people living and working in today’s competitive environment.”—Ray O. Johnson, Ph.D., chief technology officer, Lockheed Martin “Thinking In New Boxes discusses what I believe to be one of the fundamental shifts all companies/brands need to be thinking about: how to think creatively, in order to innovate and differentiate our brands. We need to thrive and lead in a world of accelerating change and this book challenges us to even greater creativity in our thinking. One of the best business books I’ve read in a long time.”—Jennifer Fox, CEO, Fairmont Hotels & Resorts “As impressive as teaching new tricks to old dogs, Thinking in New Boxes is both inspirational and practical—a comprehensive, step-by-step guide to sharpening one’s wits in order to harness creativity in the workplace.”—Peter Gelb, general manager, Metropolitan Opera


Book Synopsis Thinking in New Boxes by : Luc De Brabandere

Download or read book Thinking in New Boxes written by Luc De Brabandere and published by Random House. This book was released on 2013-09-10 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: When BIC, manufacturer of disposable ballpoint pens, wanted to grow, it looked for an idea beyond introducing new sizes and ink colors. Someone suggested lighters. LIGHTERS? With an idea that seemed crazy at first, that bright executive, instead of seeing BIC as a pen company—a business in the PEN “box”—figured out that there was growth to be found in the DISPOSABLE “box.” And he was right. Now there are disposable BIC lighters, razors, even phones. The company opened its door to a host of opportunities. IT INVENTED A NEW BOX. Your business can, too. And simply thinking “out of the box” is not the answer. True ingenuity needs structure, hard analysis, and bold brainstorming. It needs to start THINKING IN NEW BOXES —a revolutionary process for sustainable creativity from two strategic innovation experts from The Boston Consulting Group (BCG). To make sense of the world, we all rely on assumptions, on models—on what Luc de Brabandere and Alan Iny call “boxes.” If we are unaware of our boxes, they can blind us to risks and opportunities. This innovative book challenges everything you thought you knew about business creativity by breaking creativity down into five steps: • Doubt everything. Challenge your current perspectives. • Probe the possible. Explore options around you. • Diverge. Generate many new and exciting ideas, even if they seem absurd. • Converge. Evaluate and select the ideas that will drive breakthrough results. • Reevaluate. Relentlessly. No idea is a good idea forever. And did we mention Reevaluate? Relentlessly. Creativity is paramount if you are to thrive in a time of accelerating change. Replete with practical and potent creativity tools, and featuring fascinating case studies from BIC to Ford to Trader Joe’s, Thinking in New Boxes will help you and your company overcome missed opportunities and stay ahead of the curve. This book isn’t a simpleminded checklist. This is Thinking in New Boxes. And it will be fun. (We promise.) Praise for Thinking in New Boxes “Excellent . . . While focusing on business creativity, the principles in this book apply anywhere change is needed and will be of interest to anyone seeking to reinvent herself.”—Blogcritics “Thinking in New Boxes is a five-step guide that leverages the authors’ deep understanding of human nature to enable readers to overcome their limitations and both imagine and create their own futures. This book is a must-read for people living and working in today’s competitive environment.”—Ray O. Johnson, Ph.D., chief technology officer, Lockheed Martin “Thinking In New Boxes discusses what I believe to be one of the fundamental shifts all companies/brands need to be thinking about: how to think creatively, in order to innovate and differentiate our brands. We need to thrive and lead in a world of accelerating change and this book challenges us to even greater creativity in our thinking. One of the best business books I’ve read in a long time.”—Jennifer Fox, CEO, Fairmont Hotels & Resorts “As impressive as teaching new tricks to old dogs, Thinking in New Boxes is both inspirational and practical—a comprehensive, step-by-step guide to sharpening one’s wits in order to harness creativity in the workplace.”—Peter Gelb, general manager, Metropolitan Opera