Essentials of Corporate Communication

Essentials of Corporate Communication

Author: Cees B.M. Van Riel

Publisher: Routledge

Published: 2007-08-07

Total Pages: 325

ISBN-13: 1134335059

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This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company’s key audience depends upon all of the company’s internal and external communication. The authors, leading experts in this field, provide students of corporate communication with a research-based tool box to be used for effective corporate communications and creating a positive reputation. Essentials of Corporate Communication features original examples and vignettes, drawn from a variety of US, European and Asian companies with a proven record of successful corporate communication, thus offering readers best practice examples. Illustrations are drawn from such global companies as Virgin, IKEA, INVE and Lego. Presenting the most up-to-date content available it is a must-read for all those studying and working in this field.


Book Synopsis Essentials of Corporate Communication by : Cees B.M. Van Riel

Download or read book Essentials of Corporate Communication written by Cees B.M. Van Riel and published by Routledge. This book was released on 2007-08-07 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company’s key audience depends upon all of the company’s internal and external communication. The authors, leading experts in this field, provide students of corporate communication with a research-based tool box to be used for effective corporate communications and creating a positive reputation. Essentials of Corporate Communication features original examples and vignettes, drawn from a variety of US, European and Asian companies with a proven record of successful corporate communication, thus offering readers best practice examples. Illustrations are drawn from such global companies as Virgin, IKEA, INVE and Lego. Presenting the most up-to-date content available it is a must-read for all those studying and working in this field.

Fundamentals of Corporate Communications

Fundamentals of Corporate Communications

Author: Richard Dolphin

Publisher: Routledge

Published: 2009-11-03

Total Pages: 237

ISBN-13: 113640158X

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The Fundamentals of Corporate Communications gives professionals and students in marketing a comprehensive and incisive overview of what modern corporate communications is, and what it can achieve. The author has drawn on extensive business experience in the area and wide ranging research in major corporations to produce an authoritative account of best practice - backed by numerous cases and examples. The book demonstrates how corporate communications affects today's marketing mix and explains how it can support wider marketing objectives. The key elements are covered in depth: * Who are the key audiences in the present business climate * The role of Corporate Image and Identity in the communications process * How communications informs and affects corporate strategy development * What are the tools of modern communications- from lobbying to brand building * Using communications in a crisis * Who should be communicator and why The book is both highly practical, it is grounded in real business issues, and rigorous in covering the concepts accessibly. It will be an essential text and reference for practitioners and students of marketing.


Book Synopsis Fundamentals of Corporate Communications by : Richard Dolphin

Download or read book Fundamentals of Corporate Communications written by Richard Dolphin and published by Routledge. This book was released on 2009-11-03 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Fundamentals of Corporate Communications gives professionals and students in marketing a comprehensive and incisive overview of what modern corporate communications is, and what it can achieve. The author has drawn on extensive business experience in the area and wide ranging research in major corporations to produce an authoritative account of best practice - backed by numerous cases and examples. The book demonstrates how corporate communications affects today's marketing mix and explains how it can support wider marketing objectives. The key elements are covered in depth: * Who are the key audiences in the present business climate * The role of Corporate Image and Identity in the communications process * How communications informs and affects corporate strategy development * What are the tools of modern communications- from lobbying to brand building * Using communications in a crisis * Who should be communicator and why The book is both highly practical, it is grounded in real business issues, and rigorous in covering the concepts accessibly. It will be an essential text and reference for practitioners and students of marketing.

Principles of Corporate Communication

Principles of Corporate Communication

Author: C. B. M. van Riel

Publisher: Financial Times/Prentice Hall

Published: 1995

Total Pages: 0

ISBN-13: 9780131509962

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This work provides up-to-date, scientifically based models to analyze corporate image and corporate identity, plus techniques to improve the effectiveness of corporate communication programmes, planning and implementation. The book features a cross functional perspective, integrating theory from the public relations tradition, and marketing communications, and focuses on the interdependent relations between corporate strategy, corporate identity and corporate image. This work is intended for use on MBA and Masters-level corporate communications courses, and also for public relations, marketing communications and advertising courses.


Book Synopsis Principles of Corporate Communication by : C. B. M. van Riel

Download or read book Principles of Corporate Communication written by C. B. M. van Riel and published by Financial Times/Prentice Hall. This book was released on 1995 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work provides up-to-date, scientifically based models to analyze corporate image and corporate identity, plus techniques to improve the effectiveness of corporate communication programmes, planning and implementation. The book features a cross functional perspective, integrating theory from the public relations tradition, and marketing communications, and focuses on the interdependent relations between corporate strategy, corporate identity and corporate image. This work is intended for use on MBA and Masters-level corporate communications courses, and also for public relations, marketing communications and advertising courses.

Fundamentals of Business Communication

Fundamentals of Business Communication

Author: Sherry J. Roberts

Publisher: Goodheart-Wilcox Publisher

Published: 2012

Total Pages: 0

ISBN-13: 9781605254722

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Fundamentals of Business Communication takes an integrated approach to learning. As many skills are vital to the communication process, each is addressed together and individually. A unit on grammar reinforces the basic knowledge needed to structure words appropriately. Features, such as Cases, Business Ethics, and Business Protocol, are provided at the point of coverage to provide a clearer understanding of topics. - Skills associated with the college and career readiness concepts of reading, writing, listening, and speaking are applied in context to increase student understanding. - The Careers and Communication feature provides an overview of the 16 career clusters and the impact of communication skills on each occupational area. - Data files available on the student companion website provide additional exercises to provide practice and reinforce learning.


Book Synopsis Fundamentals of Business Communication by : Sherry J. Roberts

Download or read book Fundamentals of Business Communication written by Sherry J. Roberts and published by Goodheart-Wilcox Publisher. This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fundamentals of Business Communication takes an integrated approach to learning. As many skills are vital to the communication process, each is addressed together and individually. A unit on grammar reinforces the basic knowledge needed to structure words appropriately. Features, such as Cases, Business Ethics, and Business Protocol, are provided at the point of coverage to provide a clearer understanding of topics. - Skills associated with the college and career readiness concepts of reading, writing, listening, and speaking are applied in context to increase student understanding. - The Careers and Communication feature provides an overview of the 16 career clusters and the impact of communication skills on each occupational area. - Data files available on the student companion website provide additional exercises to provide practice and reinforce learning.

Essentials of Corporate Communication

Essentials of Corporate Communication

Author: Cees B.M. Van Riel

Publisher: Routledge

Published: 2007-08-07

Total Pages: 323

ISBN-13: 1134335067

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This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company’s key audience depends upon all of the company’s internal and external communication. The authors, leading experts in this field, provide students of corporate communication with a research-based tool box to be used for effective corporate communications and creating a positive reputation. Essentials of Corporate Communication features original examples and vignettes, drawn from a variety of US, European and Asian companies with a proven record of successful corporate communication, thus offering readers best practice examples. Illustrations are drawn from such global companies as Virgin, IKEA, INVE and Lego. Presenting the most up-to-date content available it is a must-read for all those studying and working in this field.


Book Synopsis Essentials of Corporate Communication by : Cees B.M. Van Riel

Download or read book Essentials of Corporate Communication written by Cees B.M. Van Riel and published by Routledge. This book was released on 2007-08-07 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company’s key audience depends upon all of the company’s internal and external communication. The authors, leading experts in this field, provide students of corporate communication with a research-based tool box to be used for effective corporate communications and creating a positive reputation. Essentials of Corporate Communication features original examples and vignettes, drawn from a variety of US, European and Asian companies with a proven record of successful corporate communication, thus offering readers best practice examples. Illustrations are drawn from such global companies as Virgin, IKEA, INVE and Lego. Presenting the most up-to-date content available it is a must-read for all those studying and working in this field.

Fundamentals of Communications and Networking

Fundamentals of Communications and Networking

Author: Michael G. Solomon

Publisher: Jones & Bartlett Publishers

Published: 2014-08-08

Total Pages: 512

ISBN-13: 1284060152

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Today's networks are required to support an increasing array of real-time communication methods. Video chat, real-time messaging, and always-connected resources put demands on networks that were previously unimagined. The Second Edition of Fundamentals of Communications and Networking helps readers better understand today's networks and the way they support the evolving requirements of different types of organizations. It discusses the critical issues of designing a network that will meet an organization's performance needs and discusses how businesses use networks to solve business problems. Using numerous examples and exercises, this text incorporates hands-on activities to prepare readers to fully understand and design modern networks and their requirements. Key Features of the Second Edition: - Introduces network basics by describing how networks work - Discusses how networks support the increasing demands of advanced communications - Illustrates how to map the right technology to an organization's needs and business goals - Outlines how businesses use networks to solve business problems, both technically and operationally.


Book Synopsis Fundamentals of Communications and Networking by : Michael G. Solomon

Download or read book Fundamentals of Communications and Networking written by Michael G. Solomon and published by Jones & Bartlett Publishers. This book was released on 2014-08-08 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today's networks are required to support an increasing array of real-time communication methods. Video chat, real-time messaging, and always-connected resources put demands on networks that were previously unimagined. The Second Edition of Fundamentals of Communications and Networking helps readers better understand today's networks and the way they support the evolving requirements of different types of organizations. It discusses the critical issues of designing a network that will meet an organization's performance needs and discusses how businesses use networks to solve business problems. Using numerous examples and exercises, this text incorporates hands-on activities to prepare readers to fully understand and design modern networks and their requirements. Key Features of the Second Edition: - Introduces network basics by describing how networks work - Discusses how networks support the increasing demands of advanced communications - Illustrates how to map the right technology to an organization's needs and business goals - Outlines how businesses use networks to solve business problems, both technically and operationally.

Fundamentals of Corporate Communications

Fundamentals of Corporate Communications

Author:

Publisher:

Published: 1998

Total Pages:

ISBN-13:

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The Fundamentals of Corporate Communications gives professionals and students in marketing a comprehensive and incisive overview of what modern corporate communications is, and what it can achieve. . The author has drawn on extensive business experience in the area and wide ranging research in major corporations to produce an authoritative account of best practice - backed by numerous cases and examples. The book demonstrates how corporate communications affects today's marketing mix and explains how it can support wider marketing objectives. The key elements are covered in depth: * Who are the key audiences in the present business climate 650_table.seel AddXMLRootTags.pl amazon-info.seel amazonls_marc.seel archivearchivein archivecontntdmin archivein autoconfig balancereport balancereport.template balancetrack balancetrackfile balancetrackfile.template balancetrack.template base64 bash_logger.config bash_logger.config.template bash_logger.sh bridcrosswalk bridgetformat bridwatcher bridwatcher-idebk bridwrapgoogle bridwrapmarc bridwrapmarcxml bridwraponix bridwrapsoh bsdatainnotify BundleFiles.pl cdf2marc-006.seel cdf2marc-007.seel cdf2marc-008.seel cdf2marc-leader.seel cdf2marc.seel CDF2Onix.bash cir_marc.seel cleanFiles.bash cleanlogs cleannotifylogs cleanupReports.bash codelist7.seel contntdmarchivein contributor.seel contributor_table.seel copystep countmarcrecs countrecords createaccount createReports.bash crosswalk crosswalkonix2cdf crosswalk_v1_0.wsdl curlUpload.pl dcg_marc.seel dc_marc.seel dcterms_marc.seel 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nextgeninfrontlistmonthlyreport nextgenout nextgenpostprocreport nextgenpostprocreport.template nextgen.template notify notifytemplate notify.template notifytemplate.template OAIPMH2Marc.bash oaipmh_marc.seel oaister oaister.template oclcterms_marc.seel oldbridwraponix Onix2CDF.bash onix2marc.seel onix4amazon.seel onixbook_marc_001_006.seel onixbook_marc_007.seel onixbook_marc_008.seel onixbook_marc_01x_04x.seel onixbook_marc_05x_08x.seel onixbook_marc_05x_09x.seel onixbook_marc_1xx.seel onixbook_marc_20x_24x.seel onixbook_marc_26x.seel onixbook_marc_2xx.seel onixbook_marc_3xx.seel onixbook_marc_4xx.seel onixbook_marc_5xx.seel onixbook_marc_650.seel onixbook_marc_6xx_1.seel onixbook_marc_6xx_2.seel onixbook_marc_6xx.seel onixbook_marc_7xx.seel onixbook_marc_887.seel onixbook_marc_8xx.seel onixbook_marc_9xx.seel onixbook_marc_extended.seel onixbook_marc_leader.seel onixbook_marc.seel onix_composition_template.xml onix_decomp_template.xml onix-long4amazon.seel ONIXOrderer-1.3-standalone.jar OnixSerials2Marc.seel pass2econtent productContentType_table.seel productForm_table.seel queuewatcher rsyncfilewatcher rsyncloginwatcher runErrLevel runErrLevel.template runRE runRE.template runVal runVal.template schemas selectrecs slxout sweepFiles.bash tempfile toplevelnotify transferredLabelFiles.lst upload_eSerials.bash Utilities validationnotify vdatadev vdataqa vdatatst vSerials.bash wckbindata wckbinprovider wckbsweep wcp wcpFilesweep.groovy wcpinmatching wcpinmatchinghtmlfooter wcpinmatchinghtmlheader wcpinmatching-idebk wcpinmatchingmonthlyreport wcplabels wcplabelsaging wcplabelsamples wcpmanifest wcpmanifestdg1 wcpmatching wmsacqpoimport wmsacqpoimportmonthlyreport wmsinacqpoimport wmsinacqpoimport-qa-service wmsinacqpoimporttestenqueue wmsinpatron wmsinpatronhtmlfooter wmsinpatronhtmlheader wmsinpatronmonthlyreport wmsreports x12sweep xmlchunker xmlcleanup xmlcleanupnew xmlcleanuptest xmlcomposition XmlCompositionRequest.xsd xmlcompositionservice xmljoiner XmlToolsLib.jar The role of Corporate Image and Identity in the communications process 650_table.seel AddXMLRootTags.pl amazon-info.seel amazonls_marc.seel archivearchivein archivecontntdmin archivein autoconfig balancereport balancereport.template balancetrack balancetrackfile balancetrackfile.template balancetrack.template base64 bash_logger.config bash_logger.config.template bash_logger.sh bridcrosswalk bridgetformat bridwatcher bridwatcher-idebk bridwrapgoogle bridwrapmarc bridwrapmarcxml bridwraponix bridwrapsoh bsdatainnotify BundleFiles.pl cdf2marc-006.seel cdf2marc-007.seel cdf2marc-008.seel cdf2marc-leader.seel cdf2marc.seel CDF2Onix.bash cir_marc.seel cleanFiles.bash cleanlogs cleannotifylogs cleanupReports.bash codelist7.seel contntdmarchivein contributor.seel contributor_table.seel copystep countmarcrecs countrecords createaccount createReports.bash crosswalk crosswalkonix2cdf crosswalk_v1_0.wsdl curlUpload.pl dcg_marc.seel dc_marc.seel dcterms_marc.seel deapfunctions deapfunctions.template dir.properties dir.properties.template dos2unix dublincore_marc_all.seel eContent.bash eContentB.bash econtenthtmlfooter econtenthtmlheader econtentinprint econtentprint econtentprintmonthlyreport econtentprint.template edifactsweep eserials eSerials.bash eserialshtmlfooter eserialshtmlheader eserialsin eserialsmonthlyreport eSweep.bash finddups formatweblog ftpVendorLabels.pl gem_marc.seel GenericXml.class GenericXml$_main_closure1.class getbridbase getbridbase.template geteserialsharvests getformat getorderid getorderid.template google_marc.seel handofforder hostwatcher hostwatcherhtmlfooter hostwatcherhtmlheader IG_35AcqOrderImportTestRequest.xml inotify jms.properties jms.properties.template listaccounts log4j.properties logsplitter makeFiles.bash marc2cdf-006.seel marc2cdf-007.seel marc2cdf-008.seel marc2cdf-leader.seel marc2cdf.seel marc2Mods-abstract.seel marc2Mods-accessCondition.seel marc2Mods-classification.seel 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Book Synopsis Fundamentals of Corporate Communications by :

Download or read book Fundamentals of Corporate Communications written by and published by . This book was released on 1998 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The Fundamentals of Corporate Communications gives professionals and students in marketing a comprehensive and incisive overview of what modern corporate communications is, and what it can achieve. . The author has drawn on extensive business experience in the area and wide ranging research in major corporations to produce an authoritative account of best practice - backed by numerous cases and examples. The book demonstrates how corporate communications affects today's marketing mix and explains how it can support wider marketing objectives. The key elements are covered in depth: * Who are the key audiences in the present business climate 650_table.seel AddXMLRootTags.pl amazon-info.seel amazonls_marc.seel archivearchivein archivecontntdmin archivein autoconfig balancereport balancereport.template balancetrack balancetrackfile balancetrackfile.template balancetrack.template base64 bash_logger.config bash_logger.config.template bash_logger.sh bridcrosswalk bridgetformat bridwatcher bridwatcher-idebk bridwrapgoogle bridwrapmarc bridwrapmarcxml bridwraponix bridwrapsoh bsdatainnotify BundleFiles.pl cdf2marc-006.seel cdf2marc-007.seel cdf2marc-008.seel cdf2marc-leader.seel cdf2marc.seel CDF2Onix.bash cir_marc.seel cleanFiles.bash cleanlogs cleannotifylogs cleanupReports.bash codelist7.seel contntdmarchivein contributor.seel contributor_table.seel copystep countmarcrecs countrecords createaccount createReports.bash crosswalk crosswalkonix2cdf crosswalk_v1_0.wsdl curlUpload.pl dcg_marc.seel dc_marc.seel dcterms_marc.seel deapfunctions deapfunctions.template dir.properties dir.properties.template dos2unix dublincore_marc_all.seel eContent.bash eContentB.bash econtenthtmlfooter econtenthtmlheader econtentinprint econtentprint econtentprintmonthlyreport econtentprint.template edifactsweep eserials eSerials.bash eserialshtmlfooter eserialshtmlheader eserialsin eserialsmonthlyreport eSweep.bash finddups formatweblog ftpVendorLabels.pl gem_marc.seel GenericXml.class GenericXml$_main_closure1.class getbridbase getbridbase.template geteserialsharvests getformat getorderid getorderid.template google_marc.seel handofforder hostwatcher hostwatcherhtmlfooter hostwatcherhtmlheader IG_35AcqOrderImportTestRequest.xml inotify jms.properties jms.properties.template listaccounts log4j.properties logsplitter makeFiles.bash marc2cdf-006.seel marc2cdf-007.seel marc2cdf-008.seel marc2cdf-leader.seel marc2cdf.seel marc2Mods-abstract.seel marc2Mods-accessCondition.seel marc2Mods-classification.seel marc2Mods-extension.seel 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netreadonixonixdiffout netreadonixonixdiffout.template netreadonixonixmergein netreadonixonixmergein.template netreadonixonixmergeout netreadonixonixmergeout.template netreadonixtemplatefullin netreadonixtemplatefullin.template netreadonixtemplatefullout netreadonixtemplatefullout.template netreadonixtemplatemergein netreadonixtemplatemergein.template netreadonixtemplatemergeout netreadonixtemplatemergeout.template netreadtemplateonixdiffin netreadtemplateonixdiffin.template netreadtemplateonixdiffout netreadtemplateonixdiffout.template netreadtemplateonixfullin netreadtemplateonixfullin.template netreadtemplateonixfullout netreadtemplateonixfullout.template nextgen nextgenbacklist nextgenbacklistin nextgenbacklistin.template nextgenbalance nextgenfrontlistin nextgenfrontlistin-noRE nextgenfrontlistin-noRE.template nextgenfrontlistin.template nextgenfrontlistout nextgenfrontlistout.template nextgeninfrontlist nextgeninfrontlisthtmlfooter nextgeninfrontlisthtmlheader nextgeninfrontlistmonthlyreport nextgenout nextgenpostprocreport nextgenpostprocreport.template nextgen.template notify notifytemplate notify.template notifytemplate.template OAIPMH2Marc.bash oaipmh_marc.seel oaister oaister.template oclcterms_marc.seel oldbridwraponix Onix2CDF.bash onix2marc.seel onix4amazon.seel onixbook_marc_001_006.seel onixbook_marc_007.seel onixbook_marc_008.seel onixbook_marc_01x_04x.seel onixbook_marc_05x_08x.seel onixbook_marc_05x_09x.seel onixbook_marc_1xx.seel onixbook_marc_20x_24x.seel onixbook_marc_26x.seel onixbook_marc_2xx.seel onixbook_marc_3xx.seel onixbook_marc_4xx.seel onixbook_marc_5xx.seel onixbook_marc_650.seel onixbook_marc_6xx_1.seel onixbook_marc_6xx_2.seel onixbook_marc_6xx.seel onixbook_marc_7xx.seel onixbook_marc_887.seel onixbook_marc_8xx.seel onixbook_marc_9xx.seel onixbook_marc_extended.seel onixbook_marc_leader.seel onixbook_marc.seel onix_composition_template.xml onix_decomp_template.xml onix-long4amazon.seel 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xmlcompositionservice xmljoiner XmlToolsLib.jar The role of Corporate Image and Identity in the communications process 650_table.seel AddXMLRootTags.pl amazon-info.seel amazonls_marc.seel archivearchivein archivecontntdmin archivein autoconfig balancereport balancereport.template balancetrack balancetrackfile balancetrackfile.template balancetrack.template base64 bash_logger.config bash_logger.config.template bash_logger.sh bridcrosswalk bridgetformat bridwatcher bridwatcher-idebk bridwrapgoogle bridwrapmarc bridwrapmarcxml bridwraponix bridwrapsoh bsdatainnotify BundleFiles.pl cdf2marc-006.seel cdf2marc-007.seel cdf2marc-008.seel cdf2marc-leader.seel cdf2marc.seel CDF2Onix.bash cir_marc.seel cleanFiles.bash cleanlogs cleannotifylogs cleanupReports.bash codelist7.seel contntdmarchivein contributor.seel contributor_table.seel copystep countmarcrecs countrecords createaccount createReports.bash crosswalk crosswalkonix2cdf crosswalk_v1_0.wsdl curlUpload.pl dcg_marc.seel dc_marc.seel dcterms_marc.seel deapfunctions deapfunctions.template dir.properties dir.properties.template dos2unix dublincore_marc_all.seel eContent.bash eContentB.bash econtenthtmlfooter econtenthtmlheader econtentinprint econtentprint econtentprintmonthlyreport econtentprint.template edifactsweep eserials eSerials.bash eserialshtmlfooter eserialshtmlheader eserialsin eserialsmonthlyreport eSweep.bash finddups formatweblog ftpVendorLabels.pl gem_marc.seel GenericXml.class GenericXml$_main_closure1.class getbridbase getbridbase.template geteserialsharvests getformat getorderid getorderid.template google_marc.seel handofforder hostwatcher hostwatcherhtmlfooter hostwatcherhtmlheader IG_35AcqOrderImportTestRequest.xml inotify jms.properties jms.properties.template listaccounts log4j.properties logsplitter makeFiles.bash marc2cdf-006.seel marc2cdf-007.seel marc2cdf-008.seel marc2cdf-leader.seel marc2cdf.seel marc2Mods-abstract.seel marc2Mods-accessCondition.seel marc2Mods-classification.seel 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Corporate Communication

Corporate Communication

Author: Sandra Oliver

Publisher: Kogan Page Publishers

Published: 1997

Total Pages: 240

ISBN-13: 9780749423735

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Oliver presents an academic commentary and literature review on theoretical concepts of integrated corporate communication, stressing the importance of two way communication and of developing a better understanding of the priorities of others.


Book Synopsis Corporate Communication by : Sandra Oliver

Download or read book Corporate Communication written by Sandra Oliver and published by Kogan Page Publishers. This book was released on 1997 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Oliver presents an academic commentary and literature review on theoretical concepts of integrated corporate communication, stressing the importance of two way communication and of developing a better understanding of the priorities of others.

Essentials of Corporate Communication

Essentials of Corporate Communication

Author: C. B. M. van Riel

Publisher: Psychology Press

Published: 2007

Total Pages: 306

ISBN-13: 9780415328258

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This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company's key audience depends upon all of the company's internal and external communication. The authors, leading experts in this field, provide students of corporate communication with a research-based tool box to be used for effective corporate communications and creating a positive reputation. "Essentials of Corporate Communication" features original examples and vignettes, drawn from a variety of US, European and Asian companies with a proven record of successful corporate communication, thus offering readers best practice examples. Illustrations are drawn from such global companies as Virgin, IKEA, INVE and Lego. Presenting the most up-to-date content available it is a must-read for all those studying and working in this field


Book Synopsis Essentials of Corporate Communication by : C. B. M. van Riel

Download or read book Essentials of Corporate Communication written by C. B. M. van Riel and published by Psychology Press. This book was released on 2007 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company's key audience depends upon all of the company's internal and external communication. The authors, leading experts in this field, provide students of corporate communication with a research-based tool box to be used for effective corporate communications and creating a positive reputation. "Essentials of Corporate Communication" features original examples and vignettes, drawn from a variety of US, European and Asian companies with a proven record of successful corporate communication, thus offering readers best practice examples. Illustrations are drawn from such global companies as Virgin, IKEA, INVE and Lego. Presenting the most up-to-date content available it is a must-read for all those studying and working in this field

Fundamentals of Communications Systems

Fundamentals of Communications Systems

Author: Michael P. Fitz

Publisher: McGraw Hill Professional

Published: 2007-04-30

Total Pages: 668

ISBN-13: 007151029X

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Get a Solid Account of Physical Layer Communications Theory, Illustrated with Numerous Interactive MATLAB Mini-Projects You can rely on Fundamentals of Communications Systems for a solid introduction to physical layer communications theory, filled with modern implementations and MATLAB examples. This state-of-the-art guide covers essential theory and current engineering practice, carefully explaining the real-world tradeoffs necessary among performance, spectral efficiency, and complexity. Written by an award-winning communications expert, the book first takes readers through analog communications basics, amplitude modulations, analog angle modulation, and random processes. This essential resource then explains noise in bandpass communications systems...bandpass Gaussian random processes...digital communications basics...complexity of optimum demodulation...spectrally efficient data transmission...and more. Fundamentals of Communications Systems features: A modern approach to communications theory, reflecting current engineering applications Numerous MATLAB problems integrated throughout, with software available for download Detailed coverage of tradeoffs among performance, spectral efficiency, and complexity in engineering design Text written in four parts for easy modular presentation Inside This On-Target Communications Engineering Tool • Mathematical Foundations • Analog Communications Basics • Amplitude Modulations • Analog Angle Modulation • More Topics in Analog Communications • Random Processes • Noise in Bandpass Communications Systems • Bandpass Gaussian Random Processes • Digital Communications Basics • Optimal Single Bit Demodulation Structures • Transmitting More than One Bit • Complexity of Optimum Demodulation • Spectrally Efficient Data Transmission


Book Synopsis Fundamentals of Communications Systems by : Michael P. Fitz

Download or read book Fundamentals of Communications Systems written by Michael P. Fitz and published by McGraw Hill Professional. This book was released on 2007-04-30 with total page 668 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get a Solid Account of Physical Layer Communications Theory, Illustrated with Numerous Interactive MATLAB Mini-Projects You can rely on Fundamentals of Communications Systems for a solid introduction to physical layer communications theory, filled with modern implementations and MATLAB examples. This state-of-the-art guide covers essential theory and current engineering practice, carefully explaining the real-world tradeoffs necessary among performance, spectral efficiency, and complexity. Written by an award-winning communications expert, the book first takes readers through analog communications basics, amplitude modulations, analog angle modulation, and random processes. This essential resource then explains noise in bandpass communications systems...bandpass Gaussian random processes...digital communications basics...complexity of optimum demodulation...spectrally efficient data transmission...and more. Fundamentals of Communications Systems features: A modern approach to communications theory, reflecting current engineering applications Numerous MATLAB problems integrated throughout, with software available for download Detailed coverage of tradeoffs among performance, spectral efficiency, and complexity in engineering design Text written in four parts for easy modular presentation Inside This On-Target Communications Engineering Tool • Mathematical Foundations • Analog Communications Basics • Amplitude Modulations • Analog Angle Modulation • More Topics in Analog Communications • Random Processes • Noise in Bandpass Communications Systems • Bandpass Gaussian Random Processes • Digital Communications Basics • Optimal Single Bit Demodulation Structures • Transmitting More than One Bit • Complexity of Optimum Demodulation • Spectrally Efficient Data Transmission