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Fundamentals of Marketing Research

Author: Scott M. Smith

Publisher: SAGE

Published: 2005

Total Pages: 910

ISBN-13: 9780761988526

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Fundamentals of Marketing Research covers the fundamentals of research, including all the basic elements of method, techniques and analysis. The presentation is from primarily a pragmatic and user-oriented perspective which aides the student to evaluate the research presented to them. It explores cutting-edge technologies and new horizons while assuring students have a thorough grasp of research fundamentals. It contains a wealth of modern methods and techniques not found in competing texts; provides numerous illustrative cases at the end of each section; integrates international marketing research throughout instead of placing it in a separate chapter; has a full chapter devoted to the essential topic of online research.

Book Synopsis Fundamentals of Marketing Research by : Scott M. Smith

Download or read book Fundamentals of Marketing Research written by Scott M. Smith and published by SAGE. This book was released on 2005 with total page 910 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fundamentals of Marketing Research covers the fundamentals of research, including all the basic elements of method, techniques and analysis. The presentation is from primarily a pragmatic and user-oriented perspective which aides the student to evaluate the research presented to them. It explores cutting-edge technologies and new horizons while assuring students have a thorough grasp of research fundamentals. It contains a wealth of modern methods and techniques not found in competing texts; provides numerous illustrative cases at the end of each section; integrates international marketing research throughout instead of placing it in a separate chapter; has a full chapter devoted to the essential topic of online research.

Fundamentals of Business Marketing Research

Author: David Alan Reid

Publisher: Psychology Press

Published: 2004

Total Pages: 314

ISBN-13: 9780789023124

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Fundamentals of Business Marketing Research examines recent industrial/business research, evaluates its current effectiveness, and offers suggestions for future use. This unique book includes and is based on Business Marketing: A Twenty Year Review, a thorough study of industrial/business research from 1978-1997 with critical commenta

Book Synopsis Fundamentals of Business Marketing Research by : David Alan Reid

Download or read book Fundamentals of Business Marketing Research written by David Alan Reid and published by Psychology Press. This book was released on 2004 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fundamentals of Business Marketing Research examines recent industrial/business research, evaluates its current effectiveness, and offers suggestions for future use. This unique book includes and is based on Business Marketing: A Twenty Year Review, a thorough study of industrial/business research from 1978-1997 with critical commenta

Fundamentals of Marketing Research

Author: SAGE Publications, Incorporated

Publisher:

Published: 2005-08-11

Total Pages:

ISBN-13: 9781412915274

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Book Synopsis Fundamentals of Marketing Research by : SAGE Publications, Incorporated

Download or read book Fundamentals of Marketing Research written by SAGE Publications, Incorporated and published by . This book was released on 2005-08-11 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Fundamentals of Marketing

Author: Geraldine McKay

Publisher: Goodfellow Publishers Ltd

Published: 2018-03-06

Total Pages: 246

ISBN-13: 1910158992

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Introduces the key terms, concepts and practices to provide a firm foundation for undergraduate students. It discusses contemporary technologies used in marketing alongside established practices to develop an understanding of the positive effects of marketing balanced with critical discussion about it's contribution to the wider aims of society.

Book Synopsis Fundamentals of Marketing by : Geraldine McKay

Download or read book Fundamentals of Marketing written by Geraldine McKay and published by Goodfellow Publishers Ltd. This book was released on 2018-03-06 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduces the key terms, concepts and practices to provide a firm foundation for undergraduate students. It discusses contemporary technologies used in marketing alongside established practices to develop an understanding of the positive effects of marketing balanced with critical discussion about it's contribution to the wider aims of society.

Fundamentals of Marketing 2e

Author: Paul Baines

Publisher: Oxford University Press, USA

Published: 2021-01-12

Total Pages: 404

ISBN-13: 0198829256

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Based on the bestselling Marketing by Baines, Fill, Rosengren, and Antonetti, Fundamentals of Marketing is the most relevant, concise guide to marketing, combining the most essential theories with a global range of practitioner insights.

Book Synopsis Fundamentals of Marketing 2e by : Paul Baines

Download or read book Fundamentals of Marketing 2e written by Paul Baines and published by Oxford University Press, USA. This book was released on 2021-01-12 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on the bestselling Marketing by Baines, Fill, Rosengren, and Antonetti, Fundamentals of Marketing is the most relevant, concise guide to marketing, combining the most essential theories with a global range of practitioner insights.

Fundamentals Of Marketing Research

Author: S. S. Purohit

Publisher:

Published: 2009-07-01

Total Pages: 360

ISBN-13: 9788188818488

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Book Synopsis Fundamentals Of Marketing Research by : S. S. Purohit

Download or read book Fundamentals Of Marketing Research written by S. S. Purohit and published by . This book was released on 2009-07-01 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing Research

Author: Gerald Zaltman

Publisher:

Published: 1975

Total Pages: 776

ISBN-13:

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Book Synopsis Marketing Research by : Gerald Zaltman

Download or read book Marketing Research written by Gerald Zaltman and published by . This book was released on 1975 with total page 776 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Fundamentals of Marketing

Author: W. G. Leader

Publisher: Nelson Thornes

Published: 1994

Total Pages: 306

ISBN-13: 9780748703883

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Book Synopsis Fundamentals of Marketing by : W. G. Leader

Download or read book Fundamentals of Marketing written by W. G. Leader and published by Nelson Thornes. This book was released on 1994 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Fundamentals of Marketing

Author: Edward Russell

Publisher: Bloomsbury Publishing

Published: 2017-11-02

Total Pages: 192

ISBN-13: 1350034622

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This book describes how marketing organizations successfully move from product concept to the creation of a successful brand, and explains the key tools used to develop branding. It introduces selling theories and the principles of consumer behaviour, and documents the creation and development of brands using real-world examples. It goes on to explain strategic pricing, methods of distribution, market research, strategic thinking and the promotion of these brands through advertising. The Fundamentals of Marketing is fully illustrated with up-to-the-minute examples and case studies, including Amazon, Bling H20 and Tap'd NY, Petstages, Red Bull and Wal-Mart.

Book Synopsis The Fundamentals of Marketing by : Edward Russell

Download or read book The Fundamentals of Marketing written by Edward Russell and published by Bloomsbury Publishing. This book was released on 2017-11-02 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book describes how marketing organizations successfully move from product concept to the creation of a successful brand, and explains the key tools used to develop branding. It introduces selling theories and the principles of consumer behaviour, and documents the creation and development of brands using real-world examples. It goes on to explain strategic pricing, methods of distribution, market research, strategic thinking and the promotion of these brands through advertising. The Fundamentals of Marketing is fully illustrated with up-to-the-minute examples and case studies, including Amazon, Bling H20 and Tap'd NY, Petstages, Red Bull and Wal-Mart.

Fundamentals of Marketing

Author: Marilyn A Stone

Publisher: Routledge

Published: 2007-01-24

Total Pages: 774

ISBN-13: 1134197438

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Fundamentals of Marketing provides a sound appreciation of the fundamentals of the theory and practice of marketing. Using case studies drawn from a cross section of sectors, in particular the banking, hospitality, retail and public service sectors this textbook critically evaluates the effectiveness of different marketing strategies and approaches. Exploring the principles of marketing this volume engages the reader, not only in theory but also in practice, using a broad range of real-life case studies such as Coca Cola, Apple, FCUK, Virgin, Amazon.com, Barnes and Noble, Dyno Rod and New Zealand wool. The text analyzes the marketing mix: product development, pricing, promotion (and communications marketing) and place (channels of distribution). It also emphasizes the role of Marketing Information Systems (MIS) using internal reporting, marketing intelligence and marketing research including the contribution from marketing research agencies and reviews the role of technology, e-commerce and the Internet in supporting successful marketing. Featuring a support website that provides student and lecturer resources, Fundamentals of Marketing conveys the main principles of marketing in a challenging yet accessible manner and provides the reader with insights into the workings of marketing today. Visit the Companion website at www.routledge.com/textbooks/9780415370974

Book Synopsis Fundamentals of Marketing by : Marilyn A Stone

Download or read book Fundamentals of Marketing written by Marilyn A Stone and published by Routledge. This book was released on 2007-01-24 with total page 774 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fundamentals of Marketing provides a sound appreciation of the fundamentals of the theory and practice of marketing. Using case studies drawn from a cross section of sectors, in particular the banking, hospitality, retail and public service sectors this textbook critically evaluates the effectiveness of different marketing strategies and approaches. Exploring the principles of marketing this volume engages the reader, not only in theory but also in practice, using a broad range of real-life case studies such as Coca Cola, Apple, FCUK, Virgin, Amazon.com, Barnes and Noble, Dyno Rod and New Zealand wool. The text analyzes the marketing mix: product development, pricing, promotion (and communications marketing) and place (channels of distribution). It also emphasizes the role of Marketing Information Systems (MIS) using internal reporting, marketing intelligence and marketing research including the contribution from marketing research agencies and reviews the role of technology, e-commerce and the Internet in supporting successful marketing. Featuring a support website that provides student and lecturer resources, Fundamentals of Marketing conveys the main principles of marketing in a challenging yet accessible manner and provides the reader with insights into the workings of marketing today. Visit the Companion website at www.routledge.com/textbooks/9780415370974