Never Use Futura

Never Use Futura

Author: Douglas Thomas

Publisher: Chronicle Books

Published: 2017-10-31

Total Pages: 209

ISBN-13: 1616896663

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It's everywhere, including the moon (on the commemorative plaque left by Apollo 11 astronauts), Nike sneakers, the artworks of Barbara Kruger, Ed Ruscha, and Jenny Holzer, 2001: A Space Odyssey credits, Domino's Pizza boxes, Absolut Vodka bottles, and Red Bull cans. Richard Nixon used it for his presidential campaign, as did Hillary Clinton. Indeed, Futura is one of the most used fonts in the world today—the typeface of modern design—more so even than Helvetica. This fascinating book explores the cultural history and uses of a face that's so common you might not notice, until you start looking, and then you can't escape it. Douglas Thomas traces Futura from its Bauhaus-inspired origin in Paul Renner's 1924 design, to its current role as the go-to choice for corporate work, logos, motion pictures, and advertisements. Never Use Futura is illuminating, sometimes playful, reading, not just for type nerds, but for anyone interested in how typefaces are used, take on meaning, and become a language of their own.


Book Synopsis Never Use Futura by : Douglas Thomas

Download or read book Never Use Futura written by Douglas Thomas and published by Chronicle Books. This book was released on 2017-10-31 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's everywhere, including the moon (on the commemorative plaque left by Apollo 11 astronauts), Nike sneakers, the artworks of Barbara Kruger, Ed Ruscha, and Jenny Holzer, 2001: A Space Odyssey credits, Domino's Pizza boxes, Absolut Vodka bottles, and Red Bull cans. Richard Nixon used it for his presidential campaign, as did Hillary Clinton. Indeed, Futura is one of the most used fonts in the world today—the typeface of modern design—more so even than Helvetica. This fascinating book explores the cultural history and uses of a face that's so common you might not notice, until you start looking, and then you can't escape it. Douglas Thomas traces Futura from its Bauhaus-inspired origin in Paul Renner's 1924 design, to its current role as the go-to choice for corporate work, logos, motion pictures, and advertisements. Never Use Futura is illuminating, sometimes playful, reading, not just for type nerds, but for anyone interested in how typefaces are used, take on meaning, and become a language of their own.

Futura

Futura

Author:

Publisher: Laurence King Publishing

Published: 2017-10-31

Total Pages: 0

ISBN-13: 9781786270931

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This is a stunning examination of one of the most popular typefaces ever created, Futura. Celebrating its 90th anniversary this year, the story of Futura is a fascinating one. From its Bauhaus origins to its use as the first font on the moon in 1969, this book tells the story of how the typeface went from representing radicalism in design to dependability. It is durable and timeless, and is worthy of being rediscovered and celebrated.


Book Synopsis Futura by :

Download or read book Futura written by and published by Laurence King Publishing. This book was released on 2017-10-31 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a stunning examination of one of the most popular typefaces ever created, Futura. Celebrating its 90th anniversary this year, the story of Futura is a fascinating one. From its Bauhaus origins to its use as the first font on the moon in 1969, this book tells the story of how the typeface went from representing radicalism in design to dependability. It is durable and timeless, and is worthy of being rediscovered and celebrated.

Futura

Futura

Author: Futura

Publisher: Rizzoli Publications

Published: 2020-10-28

Total Pages: 258

ISBN-13: 0847866025

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The most in-depth and comprehensive survey of the life and career of one of the pioneering artists of the original graffiti generation. Having forged his graphic style painting subways in New York in the late 1970s, Futura was among the first graffiti artists to be shown in contemporary galleries in the early 1980s, where his paintings shared space with works by Keith Haring, Jean-Michel Basquiat, and Kenny Scharf. As the commercialization of street culture in the 1990s inspired collaborations with fashion and lifestyle brands, Futura's work moved toward a more refined expression of his abstract graffiti style. Commissions from era-defining brands such as A Bathing Ape, Stüssy, Supreme, and Mo' Wax saw his artwork canonized as an elemental component of the street aesthetic. Collected here, among never-before-published reproductions of earlier paintings and drawings, is an archive of personal photography and ephemera that reveals how integral Futura has been to the evolution of street art and culture. Guided through more than forty years of work, and with interviews with key players in Futura's career, this is at once a definitive monograph of a legend of contemporary art and an indispensable chapter in the history of graffiti.


Book Synopsis Futura by : Futura

Download or read book Futura written by Futura and published by Rizzoli Publications. This book was released on 2020-10-28 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most in-depth and comprehensive survey of the life and career of one of the pioneering artists of the original graffiti generation. Having forged his graphic style painting subways in New York in the late 1970s, Futura was among the first graffiti artists to be shown in contemporary galleries in the early 1980s, where his paintings shared space with works by Keith Haring, Jean-Michel Basquiat, and Kenny Scharf. As the commercialization of street culture in the 1990s inspired collaborations with fashion and lifestyle brands, Futura's work moved toward a more refined expression of his abstract graffiti style. Commissions from era-defining brands such as A Bathing Ape, Stüssy, Supreme, and Mo' Wax saw his artwork canonized as an elemental component of the street aesthetic. Collected here, among never-before-published reproductions of earlier paintings and drawings, is an archive of personal photography and ephemera that reveals how integral Futura has been to the evolution of street art and culture. Guided through more than forty years of work, and with interviews with key players in Futura's career, this is at once a definitive monograph of a legend of contemporary art and an indispensable chapter in the history of graffiti.

Futura-isms

Futura-isms

Author: Futura

Publisher: Princeton University Press

Published: 2021-02-09

Total Pages: 176

ISBN-13: 0691217513

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"A collection of fascinating quotations from the legendary artist and graffiti pioneer"--


Book Synopsis Futura-isms by : Futura

Download or read book Futura-isms written by Futura and published by Princeton University Press. This book was released on 2021-02-09 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A collection of fascinating quotations from the legendary artist and graffiti pioneer"--

Eva Futura, A

Eva Futura, A

Author: AUGUSTE DE VILLIERS DE L'ISLE-ADAM

Publisher: EdUSP

Published:

Total Pages: 432

ISBN-13: 9788531405792

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Book Synopsis Eva Futura, A by : AUGUSTE DE VILLIERS DE L'ISLE-ADAM

Download or read book Eva Futura, A written by AUGUSTE DE VILLIERS DE L'ISLE-ADAM and published by EdUSP. This book was released on with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Libre Futura

Libre Futura

Author: Gabriel GARIBAY

Publisher: Trafford Publishing

Published: 2014-05

Total Pages: 403

ISBN-13: 149073158X

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Libre Futura compiles the complete poetry of Gabriel Garibay from 1982 to 2008. Garibay's poetry discovers a kind of forgotten ancestral meaning of words and their magical rebirth. Love is power, rebellion, sex, eroticism, death. What does love really mean? What is the meaning of life?


Book Synopsis Libre Futura by : Gabriel GARIBAY

Download or read book Libre Futura written by Gabriel GARIBAY and published by Trafford Publishing. This book was released on 2014-05 with total page 403 pages. Available in PDF, EPUB and Kindle. Book excerpt: Libre Futura compiles the complete poetry of Gabriel Garibay from 1982 to 2008. Garibay's poetry discovers a kind of forgotten ancestral meaning of words and their magical rebirth. Love is power, rebellion, sex, eroticism, death. What does love really mean? What is the meaning of life?

55 West Wacker Associates V. Futura

55 West Wacker Associates V. Futura

Author:

Publisher:

Published: 1991

Total Pages: 80

ISBN-13:

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Book Synopsis 55 West Wacker Associates V. Futura by :

Download or read book 55 West Wacker Associates V. Futura written by and published by . This book was released on 1991 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Dell'Anima Umana e del dogma della vita futura. Discorso filosofico panteistico di un Avvocato Toscano dedicato a Pio IX. [The preface is signed Avv. P. G.]

Dell'Anima Umana e del dogma della vita futura. Discorso filosofico panteistico di un Avvocato Toscano dedicato a Pio IX. [The preface is signed Avv. P. G.]

Author: P. G. (Avvocato.)

Publisher:

Published: 1870

Total Pages: 108

ISBN-13:

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Book Synopsis Dell'Anima Umana e del dogma della vita futura. Discorso filosofico panteistico di un Avvocato Toscano dedicato a Pio IX. [The preface is signed Avv. P. G.] by : P. G. (Avvocato.)

Download or read book Dell'Anima Umana e del dogma della vita futura. Discorso filosofico panteistico di un Avvocato Toscano dedicato a Pio IX. [The preface is signed Avv. P. G.] written by P. G. (Avvocato.) and published by . This book was released on 1870 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Futura, the Type of Today and To-morrow

Futura, the Type of Today and To-morrow

Author: Bauer type foundry, inc., New York

Publisher:

Published: 1935

Total Pages: 24

ISBN-13:

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Book Synopsis Futura, the Type of Today and To-morrow by : Bauer type foundry, inc., New York

Download or read book Futura, the Type of Today and To-morrow written by Bauer type foundry, inc., New York and published by . This book was released on 1935 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Futura 2000

Futura 2000

Author: Magda Danysz

Publisher: Drago (Roma)

Published: 2019

Total Pages: 242

ISBN-13: 9788898565375

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From the 1980s until today, including backstage images of the artist at work through the decades and his artworks. Catherine Carrie, who photographed Futura and the family over the course of 35 years, sharing it today to illustrate the life and art of one of the greatest artist nowadays. 'As abstract graffiti artist Futura opened doors to a new form of creativity, paving the road for the most important art movement of the century to blossom. His contribution and the way he inspired then generations of street artists turned him into an American legend. A legend who's very much alive and whose family spirit and values have never change, making him also one of the most gracious artists to work with' adds gallery owner Magda Danysz who has met with Futura in 1991 in her teenage years and has written numerous text about Futura's art.


Book Synopsis Futura 2000 by : Magda Danysz

Download or read book Futura 2000 written by Magda Danysz and published by Drago (Roma). This book was released on 2019 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the 1980s until today, including backstage images of the artist at work through the decades and his artworks. Catherine Carrie, who photographed Futura and the family over the course of 35 years, sharing it today to illustrate the life and art of one of the greatest artist nowadays. 'As abstract graffiti artist Futura opened doors to a new form of creativity, paving the road for the most important art movement of the century to blossom. His contribution and the way he inspired then generations of street artists turned him into an American legend. A legend who's very much alive and whose family spirit and values have never change, making him also one of the most gracious artists to work with' adds gallery owner Magda Danysz who has met with Futura in 1991 in her teenage years and has written numerous text about Futura's art.