Gabay's Copywriters' Compendium

Gabay's Copywriters' Compendium

Author: J. Jonathan Gabay

Publisher: Routledge

Published: 2007

Total Pages: 711

ISBN-13: 0750683201

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Marketers, creative writers, and individuals for whom copywriting forms part of their job are often required to produce innovative and engaging copy in a short space of time. Creativity is not always to hand, and therefore on some occasions additional help is required to find the right phrase, description or slogan. Gabay's Copywriting Compendium contains a wealth of inspiring tips, ideas and descriptions to aid the writing process, such as advice on spelling and grammar, examples of rhyming words, suggested euphemisms, and odd facts.


Book Synopsis Gabay's Copywriters' Compendium by : J. Jonathan Gabay

Download or read book Gabay's Copywriters' Compendium written by J. Jonathan Gabay and published by Routledge. This book was released on 2007 with total page 711 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketers, creative writers, and individuals for whom copywriting forms part of their job are often required to produce innovative and engaging copy in a short space of time. Creativity is not always to hand, and therefore on some occasions additional help is required to find the right phrase, description or slogan. Gabay's Copywriting Compendium contains a wealth of inspiring tips, ideas and descriptions to aid the writing process, such as advice on spelling and grammar, examples of rhyming words, suggested euphemisms, and odd facts.

Gabay's Copywriters' Compendium

Gabay's Copywriters' Compendium

Author:

Publisher:

Published: 2007

Total Pages: 710

ISBN-13: 9781280636226

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Book Synopsis Gabay's Copywriters' Compendium by :

Download or read book Gabay's Copywriters' Compendium written by and published by . This book was released on 2007 with total page 710 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Gabay's Copywriting Compendium

Gabay's Copywriting Compendium

Author: Jonathan Gabay

Publisher: Hodder & Stoughton

Published: 2010

Total Pages: 0

ISBN-13: 9781444110920

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Packed with inspiring tips, ideas, and descriptions to aid the writing process, this is the reference you want when the pressure's on and the deadline's looming For those who struggle sometimes to write good, creative copy and who are familiar with panicking while sitting in front of a dictionary, a thesaurus, and a computer screen, this compendium is the answer. Writers will find a wealth of help and information, including spelling and grammar advice; a rhyming dictionary; suggested euphemisms; UK vs. U. S. English; common word confusions; lists of idioms, cliches, metaphors, and similes; and advice on how to brainstorm, how to write innovative copy, and how to think creatively. This guide is fully updated to cover copywriting skills for a whole range of media, and its easy-to-read layout will assist copywriters in quickly finding appropriate help.


Book Synopsis Gabay's Copywriting Compendium by : Jonathan Gabay

Download or read book Gabay's Copywriting Compendium written by Jonathan Gabay and published by Hodder & Stoughton. This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Packed with inspiring tips, ideas, and descriptions to aid the writing process, this is the reference you want when the pressure's on and the deadline's looming For those who struggle sometimes to write good, creative copy and who are familiar with panicking while sitting in front of a dictionary, a thesaurus, and a computer screen, this compendium is the answer. Writers will find a wealth of help and information, including spelling and grammar advice; a rhyming dictionary; suggested euphemisms; UK vs. U. S. English; common word confusions; lists of idioms, cliches, metaphors, and similes; and advice on how to brainstorm, how to write innovative copy, and how to think creatively. This guide is fully updated to cover copywriting skills for a whole range of media, and its easy-to-read layout will assist copywriters in quickly finding appropriate help.

Gabay's Copywriters' Compendium

Gabay's Copywriters' Compendium

Author: J. Jonathan Gabay

Publisher:

Published: 2007

Total Pages: 709

ISBN-13:

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Book Synopsis Gabay's Copywriters' Compendium by : J. Jonathan Gabay

Download or read book Gabay's Copywriters' Compendium written by J. Jonathan Gabay and published by . This book was released on 2007 with total page 709 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Gabay's Copywriters' Compendium

Gabay's Copywriters' Compendium

Author: Judah Jonathan Gabay

Publisher:

Published: 2007

Total Pages: 0

ISBN-13:

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Book Synopsis Gabay's Copywriters' Compendium by : Judah Jonathan Gabay

Download or read book Gabay's Copywriters' Compendium written by Judah Jonathan Gabay and published by . This book was released on 2007 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Improve Your Copywriting: Teach Yourself

Improve Your Copywriting: Teach Yourself

Author: Jonathan Gabay

Publisher: Teach Yourself

Published: 2010-01-29

Total Pages: 224

ISBN-13: 1444129465

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Fully revised for today's practical copywriting requirements, Improve your Copywriting, by one of the UK's leading copywriters, reveals some of advertising's greatest creative secrets. From planning to implementation, it will guide you step-by-step through copywriting skills for a range of disciplines, including: - the internet - radio and TV - business-to-business - public relations - recruitment - charities - ...and many more! Throughout the book you'll find quick tips and author insights summarizsng what you have read and exercises for you to do. A practical glossary with useful addresses will help you to build you skills even further. So if you are ready to have fun whilst learning how to succeed in one of the most exciting areas of marketing communications, read this book and explore your full copywriting potential. NOT GOT MUCH TIME? One and five-minute introductions to key principles to get you started. AUTHOR INSIGHTS Lots of instant help with common problems and quick tips for success, based on the author's many years of experience. TEST YOURSELF Tests in the book and online to keep track of your progress. EXTEND YOUR KNOWLEDGE Extra online articles at www.teachyourself.com to give you a richer understanding of copywriting. TRY THIS Innovative exercises illustrate what you've learnt and how to use it.


Book Synopsis Improve Your Copywriting: Teach Yourself by : Jonathan Gabay

Download or read book Improve Your Copywriting: Teach Yourself written by Jonathan Gabay and published by Teach Yourself. This book was released on 2010-01-29 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fully revised for today's practical copywriting requirements, Improve your Copywriting, by one of the UK's leading copywriters, reveals some of advertising's greatest creative secrets. From planning to implementation, it will guide you step-by-step through copywriting skills for a range of disciplines, including: - the internet - radio and TV - business-to-business - public relations - recruitment - charities - ...and many more! Throughout the book you'll find quick tips and author insights summarizsng what you have read and exercises for you to do. A practical glossary with useful addresses will help you to build you skills even further. So if you are ready to have fun whilst learning how to succeed in one of the most exciting areas of marketing communications, read this book and explore your full copywriting potential. NOT GOT MUCH TIME? One and five-minute introductions to key principles to get you started. AUTHOR INSIGHTS Lots of instant help with common problems and quick tips for success, based on the author's many years of experience. TEST YOURSELF Tests in the book and online to keep track of your progress. EXTEND YOUR KNOWLEDGE Extra online articles at www.teachyourself.com to give you a richer understanding of copywriting. TRY THIS Innovative exercises illustrate what you've learnt and how to use it.

Teach Yourself Copywriting

Teach Yourself Copywriting

Author: J. Jonathan Gabay

Publisher: McGraw-Hill

Published: 2003-07-28

Total Pages: 336

ISBN-13: 9780071426572

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Copywriters need the ability to get their message across in a host of different mediums. Fully revised for today's practical copywriting requirements, Teach Yourself Copywriting reveals some of advertising's greatest creative secrets. From planning to implementation, it guides readers step-by-step through copywriting skills for a range of disciplines, including the most up-to-date information on the Internet, radio and TV, business-to-business, public relations, recruitment, and charities. Featured are practical exercises, summaries, and quick tips that allow readers to practice their skills, along with a list of useful addresses.


Book Synopsis Teach Yourself Copywriting by : J. Jonathan Gabay

Download or read book Teach Yourself Copywriting written by J. Jonathan Gabay and published by McGraw-Hill. This book was released on 2003-07-28 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Copywriters need the ability to get their message across in a host of different mediums. Fully revised for today's practical copywriting requirements, Teach Yourself Copywriting reveals some of advertising's greatest creative secrets. From planning to implementation, it guides readers step-by-step through copywriting skills for a range of disciplines, including the most up-to-date information on the Internet, radio and TV, business-to-business, public relations, recruitment, and charities. Featured are practical exercises, summaries, and quick tips that allow readers to practice their skills, along with a list of useful addresses.

Improve Your Copywriting: A Teach Yourself Guide

Improve Your Copywriting: A Teach Yourself Guide

Author: J. Jonathan Gabay

Publisher: Mcgraw-hill

Published: 2011-04-21

Total Pages: 0

ISBN-13: 9780071769846

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More than 60 million books sold in the Teach Yourself series! From planning to implementation, a step-by-step guide through copywriting skills for a range of disciplines Used as a training tool by the world’s largest professional marketing organization, Improve your Copywriting reveals some of advertising’s greatest creative secrets. You will have fun while learning how to succeed in one of the most exciting areas of marketing communications. Features: Writing by J. Jonathan Gabay, an award-winning copywriter who is renowned worldwide for his writing and teaching skills Practical exercises, summaries and tips to allow you to practice your skills A practical glossary One, five and ten-minute introductions to key principles to get you started Lots of instant help with common problems and quick tips for success, based on the authors' many years of experience Tests in the book and online to keep track of your progress Quick refreshers to help you remember the key facts


Book Synopsis Improve Your Copywriting: A Teach Yourself Guide by : J. Jonathan Gabay

Download or read book Improve Your Copywriting: A Teach Yourself Guide written by J. Jonathan Gabay and published by Mcgraw-hill. This book was released on 2011-04-21 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than 60 million books sold in the Teach Yourself series! From planning to implementation, a step-by-step guide through copywriting skills for a range of disciplines Used as a training tool by the world’s largest professional marketing organization, Improve your Copywriting reveals some of advertising’s greatest creative secrets. You will have fun while learning how to succeed in one of the most exciting areas of marketing communications. Features: Writing by J. Jonathan Gabay, an award-winning copywriter who is renowned worldwide for his writing and teaching skills Practical exercises, summaries and tips to allow you to practice your skills A practical glossary One, five and ten-minute introductions to key principles to get you started Lots of instant help with common problems and quick tips for success, based on the authors' many years of experience Tests in the book and online to keep track of your progress Quick refreshers to help you remember the key facts

Write Persuasive Copy: Flash

Write Persuasive Copy: Flash

Author: Jonathan Gabay

Publisher: Hachette UK

Published: 2011-05-27

Total Pages: 49

ISBN-13: 1444141333

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The books in this bite-sized new series contain no complicated techniques or tricky materials, making them ideal for the busy, the time-pressured or the merely curious. Write Persuasive Copy helps you to write compelling copy, to show off your communication skills and fulfil your creative potential.


Book Synopsis Write Persuasive Copy: Flash by : Jonathan Gabay

Download or read book Write Persuasive Copy: Flash written by Jonathan Gabay and published by Hachette UK. This book was released on 2011-05-27 with total page 49 pages. Available in PDF, EPUB and Kindle. Book excerpt: The books in this bite-sized new series contain no complicated techniques or tricky materials, making them ideal for the busy, the time-pressured or the merely curious. Write Persuasive Copy helps you to write compelling copy, to show off your communication skills and fulfil your creative potential.

Marketing Library Services

Marketing Library Services

Author:

Publisher:

Published: 2007

Total Pages: 240

ISBN-13:

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Book Synopsis Marketing Library Services by :

Download or read book Marketing Library Services written by and published by . This book was released on 2007 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: